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Lady Meriel Bathurst, Who
Uses the London ’Busses,
Having Turned Her Motor Cars O¥er
to the Government,
The Beautiful Young Countess
Percy, Who Economizes by Ren
ovating Her Last Year’s Ward
robe.
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.
Wartime Economy Pledge
For All Englishwomen, from
Queen and Peeresses to Shopgirls
HEREBY pledge myself, for the good of the nation during the continuance
1 of the war, in accordance with the plan of the Parliamentary War
Saving Committee, to practise economy, according to my position, as
follows: ’
To reduce as far as possible the ordinary expenses of my household.
To devote my motor cars to public uses, and to use public conveyances,
myself, or walk.
To ignore the new fashions and wear my old clothes so long as they are
serviceable.
To devote the ornamental parts of my estate to the growing of food
material.
. To eschew taxicabs and theatre boxes, and costly suppers.
To avoid wastefulness in the kitchen, by preparing made-over dishes;
‘o look after my own children and household, avoiding all unnecessary ex
pense for the hire of governesses, maids and other servants,
BRI ke e e
MPRESSED by the stern realities and
I sterner prospects of war, women of all
ranks in England are making rigid
economy the fashion. “Fashions,” in the
ordinary sense of the term, are taboo—
from Queen Mary and Peeresses, young
and old, down to housewives of the
masses, footlight favorites and shopgirls.
The Queen set the example two or
three months ago by appearing in sim
pler costumes, while it was announced
that King George has materially reduced
the expenses of his household at Buck
ingham Palace, cutting out several de
~artments and releasing many attendants
and servants to serve the Government in
munition factories and elsewhere.
The Queen’'s example was goon fol
lowed by ladies closely connected with
the court, and now most of the women
ir aristocratic ‘society are economizing
Y wruys undreamed of before the war.
#eir ranks are being increased every
dly, partly owing to the activity of the
Parlilamentary War Savings Committee,
including the economy pledge propaganda
in the hands of Mr. H. E. Morgan.
This pledge has taken the concrete and
detailed form displayed on this page. It
is a “blanket” form of pledge which is
appropriately signed by any English
woman, however rich and noble, howéver
humble. The economies which its sign
ers pledge themselves to practise are of
the kind that will conserve the country's
resources in the most practical way. For
example, as an offset to the soaring
prices of food, the owners of splendid
country houses are converting orna
mental parts of the grounds into vege
table gardens. Even that former Amer
ican, William Waldorf Astor, has nffered
to the War Savings Committee the use
of the great estate of Cliveden at its dis
cretion.
The Scottish beauty, Miss Farquharson,
of Invercauld, personally directs vege
able gardening in the grounds of her
rountry house. Many other rich English
jociety women are helping to sdlve the
lood problem in the same way.
The most unexpected economies, how
ever—economies which soclety women
the wor'd over are iast to put into prac
tise—are in relation to personal adorn
ment. For once in the history of Eng
lish fashionable society old clothes are
the faahion. The modistes, milliners,
dressmakers and jewelers are finding
themselves and their wares virtually
ignored.
It 1s known that the beautiful young
Countess Percy, for instance, is adding
nothing to her wardrobe this season. It
is said that geveral weeks ago she made
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A View of the Magnificent Grounds of Cliveden, Which Will
iam Waldorf Astor Has Offered to Devote to Any Use Sug
gested by the War Saving Committee.
Copyright, 1015, by the Star Company. Great Britain Rights Reservea
a personal inspection of her stock of
gowns, hats, shoes, furs and articles of
lingerie, and decided that she needed
nothing new for at least another year.
English hostesses are giving no more
elaborate dinners. They have taken to
heart the enormous advance in food
prices nad are paying strict attention to
affairs of hte kitchen, preventing waste
fulness and contenting themselves with
menus which they would have scorned a
yvear ago. An example of this sort is fur
nished by that most celebrated of English
beauties in aristocratic society, Miss Mar
jorie Manners. She is credited with the
actual supervision of the culinary depart
ment in her own home, performing won
ders in the way of encouraging the chet
to prepare made-over dishes.
This is one of the methods of econo
mizing that Is in the highest favor with
the War Sav‘nga' Committee, Its general
adoption in the great houses would do
much toward keeping down the prices of
food necessaries,
Another economy that appeals power
fully to the Government consists in the
use of the humbler public vehicles, omni
,busses and tram cars, bhecause this re
leases a great number of private motor
cars for Government use. It {s a matter
of common knowledge that Lady Merrel
Bathurst has not retained a single one
of her private conveyances. She walks a
great deal, and frequently is seen mount
ing to the top of a London 'bus.
‘Although taxicab service in London 1s
not expensive, actresses and chorus girls,
as well as women of leisure, have given
up that habit along with expensive seats
at the theatre and costly suppers. English
women of all classes are going about on
foot to an extent never before heard of.
Quite a number of Peeresses and other
rich women with large establishments
have cut their army or servitors in half,
turning superfluous footmen and chauf
feurs over to Kitchener’s training camps.
Some have gone a step further and
actually are doing a consiaerable share
of their own housework. The Countess
of Kerry is one of these devoted wartime
economists, acting as her own maid and
caring for and teaching her two charm
ing children.
In this way many malds and govern
esses have been released to serve their
country well in the munition factories.
There is so much enthusiasm for the
economy fashion in all classes that it is
hard to say where it will stop. One thing
is apparent, however, nobody complains
of being the worse off for it—in fact,
there never was a time when the women
of England seemed more cheerful and
energetic,
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Lady Marjorie Manners, Most ! I AN AR
Celebrated of English Aristo- o &’(\,
cratic Beauties, Who Prac- h | "’T“‘f&_}/
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Miss Farquharson, of Inver.
cauld, the Rich Scottish
Beauty, Who Directs Gard
ening Operations on the
Grounds Surrounding Her
Splendid Country House.