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DIEVOTED TO THE INTERESTS OF TFIZ MEN WHO MAILE AND SELL ATL ANTA PRODUCTS
Dyestuff Situation Materially Af
fects Trade—Volume of Busi
ness Is Said To Be Great,
Dry goods dealers may be interest
ed to learn that higher prices have
been made on certain leading makes
of all-wool and cotton warp dress
goods, according to The Dry Goods
Economist.
Cotton warp dress goods have ad
vanced 3 1-2 cents a yard and ali
wool dress goods 1 1-2 cents
A yard. An announcement of a
further advance of 10 per cent hy
January 1, 1915, was made. At this
time the nrm:)ings for the fall and
Go to Goldin’s
We Make Harness.
We Sell Horse Blankets,
Buggy and Automobile Lap
Robes.
We Do Repairing.
)
Goldin's Hamess Factory
130 Marietta Street.
Sagisfled atrons are
the result o? your deal
ing with us. Job print.
ing and special ruled
forms.
| . .
Orr Printing Co,
51, Peters St.
Main 3918.
e
" Mr. Grocer!
|
| You can increase your bread
| sales by selling
~ UNCLE SAM
i
- BREAD
|
1 in your town. We have excel
| lent shipping facilities for a
. wide territory. Write us for
prices.
SCHLESINGER-MEYER
BAKING CO.,
Atlanta, Ga.
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L 130 THROGRODT AHE AoAND
winter season of 1916 will take place.
Some lines of worsted goods also
have been advanced from 2 1-2
o 5 cents a yard. Stockinet
- weaves have been introduced in
- worsteds. Fine twills are receiving
;incrvuwd attemtion. Pastel and white
cheviots are gelling to makers-up who
feature suits for -the palm beach
trade,
in silks, especially on new and de
#irable lines, both fancy and plece
dyed, slight advanceg continue to be
made. Manufacturers are refusing
large orders, in many instances, on
account of the dy escarcity. Moysse
lines, which have been selling at the
shortest profit of any silk fabric, have
been advanced—in some cases ag high
a 8 20 per cent, Taffetas continue to
gain In favor.
Dyestuff shortage, great volume of
buginess, scarcity of merchandise and
price advances—this continues to sum
up the knit goodg situation. At the
present time production can not keep
pace with orders, more especially in
mille that are hampered by lack of
dyestuffs,
Scarcity of the finished produet in
the women's coat and suit trade le in
dicated by the difficulties buyers are
experiencing in finding goods for spe
clal sale purposes.
In dress accessories, all lines which
are suitable for holiday period selling,
are in steady request, including
scarfs, neckwear sets and corsage
bouquets. Veilings continue extreme
ly active. The season also halds out
well on dress trimmings, especially in
spangled effects, in which there is
an extraordinarily extensive range of
shapes, sizes and colors. Metal laces
continue to sell freely, with a ghort
age of very fine novelty patterns.
In neckwear, noveltles in leather
combined with fur, are finding good
sale. Millinery houses are turning
their attention to hats for Palgn Beach
wear. The spring season, of which
this Is the first note, is expected to
begin at an unusually early date. The
hats in question are in fancy straws,
silks, maline, leather and other nov
elty materialk, in white and light col
ors In styles the hate follow more or
less closely the ideas embodied In the
latest mid-winter models.
We would like to
have out-of-town mer
chants to ask us for
samples and prices on
roasted coffees. .
The Maddox Coffee Co.
Atlanta, Ga.
s Lowney’s
Holiday
Candies
Fireworks
Headquarters
F. W. KING & CO.
Atlanta, Ga. |
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HE GODDESS ’ER ATLANT
OF PLENTY STANDS O ATLANTA
Patronage of Home Trade Is Success Builder
Prosperity's hour has struck and the South again
is happy.
Lost confidence has been restored; trembling credit
has been redeemed. Cheerfulness moves on and cotton
prices accompany the march.
There is not a discordant note to jar the grand har
mony of things. The ‘‘calamity howler’’ is buried and
no one attended his funeral. Hard times have been
chased to where they started—in Europe. The army of
business co-operation is in the trenches, determined to
hold the victory won.
Ohrmmuriere this year will be Christ's Christmas
in that there will be less sorrow and more food, less pri
vation and more clothing, less general pessimism and
more general activity.
The gentle-hearted mother will rock to sleep the
cuddling infant, realizing that the hearthstone is not cold.
The anxious eye of the father will not be moist with
‘the unshed tear. He will be able to grant to his beloved
hitherto denied pleasures. From those in the cradle to
Leonard Jacobus, South Georgia
territory of . W. King & C 0.,, was In
the city last week. He is very opti
mistic over conditions in the section
he travels,
ST
et
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J. N. HIRSCH
Distributer P N D The
and X
Jobber of [ A Famous
JOMHN RUSKIN
And Many Other Well-Known Brands of Cigars,
Clgarettes and Tobaccos
app S 136 Marietta Street
HEARST’S SUNDAY AMERICAN, ATLANTA, GA, SUNDAY. DECEMBER 5, 1915
Travelers for most of the whole
sale houses in the city are at their
tespective places of business, and
many of them will stay till the holi
day season is over.
McGlure Ten Cent Co.
The South’s Largest Whole
sale House Carrying Holiday
and Staple Merchandise. ::
COME IN AND SEE THE BIG HOLIDAY SHOW
Write To-day for Toy Catalog
and McClure's December News
:,l:ose on the verge of the grave the new happiness will
felt.
This is not fantasy. It is truth.
Ask the merchant, or the lawyer, or the doctor, or
the preacher, or the politician. The sinner and the saint
will give the same reply, to their conscience at least, that
is, if they compare 1916 with 1914.
But what has the return of Fortune’s favor taught?
It has been said that hardships are great teachers. Have
they added new knowledge to the South?
The answer is the realization by all thinking men
that America is dependent on no foreign nation for its
prosperity. This realization has been brought about by
the extraordinary methods used to overcome unparalleled
conditions. These methods have proved successful.
They were based on patronage of home enterprise and
of ‘“Made in America’’ goods.
The lesson taught by the Past to the Present and the
Future, therefore, is patriotic as well as practical.
Patronize home trade first. C.E. B.
W. E. Rumph, South Cavolina ter
ritory of of the All-Star Manuface.
turing Company, spent several day at
his home, Culloden, Ga., taking the‘
“rest cure.” |
-~
Protect Your Horses,
'sPl
Is Harness Man's Plea
Suggestiions for the protection of
horses by David Goldin, head of Gold
in's Harnesg Factory, seem appropri
#te at this time, when cold weatier 18
likely to make it hard for the animals
almost any day.
Mr. Goldin said: “Blanket your
horse when it stands in the cold, the
stable or the street. Nasai catarrh,
afphtheria, brl'mh\"l or other {lls re
sult from exposure and chill which
follows suddenly checked perspira
tion. Provide for him a dry sheiter,
a clean, dry bed and a stall wide
’noulh for him to lie down in com
ort. Don't put a frosty bit into his
mouth. Warm it first by holding it a
moment in your hands, as a horse's
tongue is tender and its mouth Is
formed of delicate glands and tis
sues
“Don't load too heavily when streets
and roads are slippery or blocked
with snow, Don't force a horse to
back a heavy load over a snow bank
or glippery pavement. Don't check it
| - -
Georgia Fireworks Co.
Headquarters for Fireworks, new stock, and
a great variety of novelties. The famous Gold
Dragon and Big Chief Salutes,
'”lv_\‘ shoot better. Write us for pl‘i«'vs.
GEORGIA FIREWORKS CO.
134 8. Forsyth Street, Atlanta, Ga.
I E. A. Harrison, of the All-Star Man.
ufacturing Company, has purchased
’an automobile to cover his territory.
He travels through’Alabama.
80 it can not have free use of its
head. If it wears blinders, see that
they stand well out from its eyes. Do
not jerk the reins, and do not use a
heavy lash whip when going up a hil,
Giive the horse a chance to under
stand you, ahd if it does not do your
bidding, see if there isn't something
wrong with its harness or feet.”
Mr. Goldin specializes in harnesses
for use when heavy grading work,
such as is done on county roads, is
being carried on, also in “snatch
breeching” for “leader” horses, in
wheel harness and any other equip
ment for horses for use in road, ma
chirery, buggy or surrey work.
B
Go to Goldin’s
We make and re-cover Auto
Tops.
We do Auto Upholstering.
We make Auto Seat Covers.
We sell Automobile All-Wool
Lap Robes.
130 MARIETTA STREET.
4
Goldin's Hamess Factory
McClure’s Folder to Marchants
’ Is Attractive—lt Contains
Yuletide Sentiments.
.' An attractive Christmas letter, in
the form of a prettily designed folder,
’lor use by 10-cent store merchants,
‘has been issued by the McClure Ten-
Cent Company, and will be furnished
merchants at small cost for distribu
tion among their customers. Samples
can be had on request.
The folder has the name of the com
pany which has purchased copies of
it at the top, a picture of Santa Claus
underneath the name, advertising
matter in bold type along the bor
ders, and the letter in the middle un
der “Saint Nick’s” picture. In the let
ter also appears the name of the par
ticular company which has bought a
consignment of the folders.
A copy of the letter, omitting the
name of any one ten-cent company,
follows:
Dear Kiddies
And Grown-Ups:
America is at peace with all
the world; therefore, I can go all
over our glorious country unmo
lested, bringing “peace and good
will to all men” and happiness to
the unbroken fireside.
I like the Southland at Christ
mas time, with its snap of cold
mingied with bright, warming
sunshine. So I sent out my ad
vance agents to all the Southern
towns and cities to locate for me
the most advantageous headquar
ters,
After looking ——— over, they
reported the ~—— Ten-Cent
Company with a dollar limit, well
equipped for my headquarters.
This was just what I wanted, for
here I can put on display toys and
holiday goods that will be in
reach of the purchasing allowance
of any pockethook.
The ten-cent store makes it
possible for me to visit both the
cottage and mansion, thus bring
ing happiness to everybody.
I am here with the goods, and
will be glad to meet the people
of ——— and its surrounding
country.
Good-by, little folks, until X
mas morning, and wishing hap
piness and good cheer to all,
I am, Your friend,
SANTA CLAUS.
H. E. Maddox, president of the Mad
dox Coffee Company, spent the week
end with relatives at Forsyth, Ga.
“TAMPA NUGGET” 5¢
COBB CIGAR CO. Distributor
JAY, BOND & CO.
OOTTON MERCHANTS
Members New York Ootton Exchange, New Orleans Cotton Ex
change, Associated Members Liverpool Cotton Association.
56 BEAVERS STREET, NEW YORK.
Orders solicited for purchase or sale of cotton for future
delivery. Liberal advance made on spot cotton for delivery.
Correspondence invited.
B. 0. COTHRAN, Candler Building, Atlanta.
s
e N Boom Your Holiday Neckwear
2 Sales with the All Star Manufacturing Compa
£ 3 ny's cravats.
! “The tie that put the wear In neckwear.
A tie of service as well as style.”
€ Send us a trial order at once. If the tles are
4, 8 not all we claim them to be, send them back at
B w once at our expense
e $4.25 per dozen in bulk, or-$450 In Individual
" holiday boxes, less 6 per cent In 60 days. Man
L all orders direct to the factory.
'«;fiéi —————————————————————————————————————
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4 G\“ N L The All Star Stee! Shield Bow, at $2.28
- : L '\ per dozen The construction which Ig
' [V g original with us, and to which we have
5 exclusive rights; while It sells for 28
St %) Bt 4 U cents, Is equal to any 50. cent bow on
. » the market, for service and style.
: Our mall orders trebled In the last
'Y o few months. We have many customers
J* from varlous towns and cities who or.
der this Bow In Gross Lots,
: -
e~ Send us a trial order to.day,
All Star Manufacturing Co.
66.68 W. Mitchell St., Atlanta, Ga.
. " -
Printing Co. Carries
Line of Holida
ine of Heliday Cards
The Bennett Printing Company, of
this city, carries a big line of samples
of engraved and embossed Christmas
and New York greeting cards, which
it-will be glad to show to prospective
patrons. It was said that this could
be presented appropriately by mer
chants to customers this year, owing
to greater prosperity.
.
Candy Man Predicts
.
Cheerful Christmas
“If the people will buy everything
for Christmas the way they have been
doing fireworks and candy, this year's
Christmas will be exceptionally cheer
ful for everybody,” said W. H. Ar
nold, manager of the local branch of
the F. W, King Candy Company, yes
terday.
CHRISTMAS
GREETING CARDS.
Steel Embossed or Printed.
Phone M. 879 and our salesman
will call with samples.
BENNETT'’S, 25 S. Broad St.
Trip
to Atlanta is availa
ble to the merchant
who buys an ade
quate bill from the
members of the Mer
chants’ Association.
Write to
H. T. MOORE, Sec'y
Chamber
Commerce Bldg.
Atlanta, Ga.