Newspaper Page Text
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Dealers Expect Very Satisfactory
Year as Interest Rates Take
Tumble,
Many things indicate that the 1916
Treal estate market will be much more
brisk than it has been in the last
eighteen months Dealers declare
almost unanimously that the extreme
of slackness has been passed and that
from this timme on real estate will hfl‘
on the upward climb.
Many agents are getting ready with |
subdivisions for spring, and they ex
pect a general movement again out
into the country districts, similar to
the movement which was so populnr‘
two or three yvears ago ‘
Reports of thriving business in the
retail section and of galns in bullding
permits and postoffice receipts and
splendid bank trade have Jed the
realty dealers to believe that a great
deal of money in the usual trade
channels will be diverted to real es
-late uses ‘
Acreage transactions continue pop
ular, residence sales are about nor
mal and the main lack of aftivity has
been experienced in central and semi
central property The city business
jot is holding its own, however, and
will come into greater demand as
soon as money finds ite level
A great flood of money has come
into the Bouth in the last six months
and is constantly seeking profitable
outiets. At first the demand for it
WaASs great, but now that & large part
of the demand has been satisfled the
Interes! rates have taken a tumble
And thousands more persons have
been automatically put into the mar
~ ket for extensions.
If the present rates continue, or if
fMtes go lower, which seems likely,'
there will be a great deal of bullding
of various kinds .
Last year when the European war
slarted thers was a persistent tight
ening of the purse strings, until the
Searcily ran the interes: rates aky
high. This condition continued until
confidence staried to come back and
money was loosad for operations
Real estate aiways moves along as
money moves, and when money Is
tHmid realty must sait. Dealers were
Ereatly cheered severa! months ago
therefore, to learn that the banks had
81l the money that could be used nor
mally at very stiractive rates. This
money was not primarily intended for
real estate loans, but once put into
virepiation for commercial uses much
: it also found it way indirectly
1o reaity. The banks very seldom
iond on real estate, and this func
tion s weually performed by in.
Sarance companies and private loan
agenies
The American has obtained expres.
sions from several leading real estate
dealers which indicate that 1916 will
b very satisfactory, if not a boom
min all kinds of transactions
exprensions ol low
Best, Says Turman
K B Turman head of the Turman
& Calboun real ostale agency, says
That property must show a good re.
:n on the investment before It will
Atiractive to buyers this yoar
"l am expecting & good market in
income property.” declared Mr. Tur-
LAR “Thers s & world of _noney
that i seeking an cutiet and real es
o Sale will get its share Hesidences
will aleo Agure in (he real sstate mar-
Bt of 1916 beamuse & dwelling always
ooks good 1o 4 man whether he lved
I oor net
L "Leoan money s plentiful and at
. ere attractive mites than | have seen
;‘"‘ for some time
; “Acreage s always good 'n Falton
E County and some interesting an
. Beuncements may be expected ¥
A Happy
NEW YEAR—
To all our patrons, I’mnl‘mq them
for therr patronage during the past
year and ’lofio’nq to serve them
mccn:{u”y during 1916.
) ‘ol
Hatcher's Business
Shows Good Increase
Fire, Life, Accident, Health and Lia
bility Lines All in Fine
Condition.
“Our business has shown a notable
increase during the last three
months,” sald Cliff ¢, Hatcher, senior
member of the Cliff (', Hatcher Insur
ance Agenoy. “In all pur lines—fire,
life, accident, health and llabllity in
surance, as well as our loan depart
ment-—this increase has heen felt,
“Our fire insurance business has
4uffered because of the prosperity of
wholesalers and manufacturers who
have sold out their stocks and have
therefore reduced their jnsurance,
This shows, however, only a healthy
condition of business.
“When factories are short of goods
and running at full time, and when
retall merchants are buying heavily,
it seems to me that a wave of pros
jerity has begun to sweep over the
country. I believe 1918 is going to
be the bhanner year for Atlanta and
the South,
“As long as cotton stays at 10 cents
A pound there is bound to be prosper
ity. This condition will hold for five
years, | believe,
“Ttere is plenty of money to loan
at reasonable rates. This is true of
banks and insurance companies alike,
“Wa are entering an era of real
prosperity, not inflation., All that
business men have to do I 8 to keep
their heads and take advantage of
conditions as they are”
Ewing Calls for New
Realty Price Scale
“There is no reason why 1916 should
not furnish some very interesting
transactions in real estate.” declared
Jonas H. Bwing, of the Smith & Ew
ing Real Estate Agency. “This will
be true of central property, as well as
residence and acreage. A year of ac
tivity usually follows a slack year,
and 1916 should come into its own.
Jovery sign I know of points that way.
“We have obtained unusually geod
prices for cotton, and the indications
are that the price will stay as high as
it ix now, If not go t:h«r. The ware.
house system start in Atlanta has
given the Eastern cotton mills some
thing new to think about, and | be.
lieve this section now has quite an ad
vantage.
“Money has poured into the South
from Europe through the East, and it
must find uses In real estate. as well
as in the other commercial lines. The
banks and stores are getting more and
more prosperous. The people have
practiced economy and put things on
A firm basis, and the results are sure
to show In Atlanta real estate,
“1I would offer this hint o peaple
owning property, however: If they
want to sell, they must fix & price
sonle that wiil make property look
more attractive to Investors than
high-class securities. Real estate
must show & good percentage on the
investment before it will -mutl
money "
ety |
“The period of inactivity In real ea.
tate, which | belleve Is passing with
the old year, has forcibly demon
strated real estate values In Atlania
1o be both conservative and stable™
sald Bugene K. Kelly, vice president
of the Charies P. Glover Realty Comn
pany. “While values have not al
vanced -WWL during the last
eightern monthe, they have held ther
own. Very few sacrifices have been
.ng.. This fact has put c:-‘“-.«
prospective buyer a made
active trading.
“We look IW business In the
oarly % larly In suburban
property. enormous sale of an.
tomoblies, good roads and eMctept
suburban car service attract the home
buyer to the outiying districts. The
demand s heavy for suburban
erty with city improvements. fl,.,
am"a-u-o in amount is Nmited as
to m‘r i the highly
improved, uniquely situated property
that sells bast
“Among the agencies there s an
undercurrent of optimism which has
not heen felt for many months
Shoe Dealer Pleased
- Over 1916 Prospect
By H. S. COLLINSWORTH,
Secretary-Treasurer of Gramling-
Spaulding Company, Wholesale
Shoes.
~ Although conditions in our line are
not quite up to normal yet, they are
‘better than they have | .n for a year,
The last six months have brought
forth improvement that has been very
noticeable, Present indications point
to very good times by about spring.
Several influences, elther directly or
indirectly, have brought about this
trend for the better, but in the main
tha good cotton prices are responsi
ble. Through this people will have
more money, merchants will fare bet
ter consequently, and banks also will
have at their disposal more money.
In fact, everything points an era of
prosperity.
~ In the shoe business, as in almost
any other, collections are the stand
ard whereby to judge conditions. Dur
collections, as a whole, have been very
good,
Of course, the war has rapped the
price of shoes hard, It has raised
them to a maximum, one might say.
As I 8 known generally, leather which
otherwise would be imported for the
manufacture of shoes to be sent
abroad 1s consumed at homa in the
manufacture of footwear for the em
battled armies. Indications are that
the price of shoes will stay high dur
ing the coming year.
Necktie Man Had
' By W. O. STEELE,
President of the All-Star ":fluhuw
~ ing Company, Neckties, Bows, Etc.
| The year 1916, in my judgment, wi!l
‘bring a continuation of the prosperity
lwhlch began during the last »'x
months of 1915, We had more busi
ness the week following Christmas
than In any week during that period
for years past. This seems a fair in
dication that things will continue in
first-class condition.
Of course, a man in my Mne of bus!-
ness has a number of obstacles to face
during the coming year, obstacles
caused in & measure indirectiy by ths
Buropean war. For instance, dye
stuffs are high and scarce. 8o also
Are webbings, metals for the manu
facture of suspenders and men's belts,
Silks alro are high and very scarce,
Outside of these, however. every
thing seems to be amooth salling. It
seemn reasonably clear that the com
ing year will be as good, If not betler,
considered from a standpoint of pros
perity, as the past year. And we had
A very satisfactory year, particularly
during the last four months Pro.
vious to this people were very con
servative In the!r buying-—that is, they
were ohacssed by the general unecer
tainty. Recovering from this, they
began 1o buy more lberally, and busi.
ness ook a quek turn for the betler
Fine;
ine; Outlook Good
By M. B WEY, <
President of Dobbs & Wey Company,
Wholesale Chinaware, Glass
ware, Ete.
. Our holiday trade was exceptionally
good. As & matter of fact, the entire
lnst half of 1915 was falr. Our 00l
loctions were better than In years
That malnstay of business, the
country, is In first-class condition.
People .in the country have more
money and so do the country M-‘
chants. Conditions are getting betier
and everything looks very bright for
" mmm sear |
general good conditions m-(
valling during the Intter part of 1915
were due. in large measure, to the
fact that cotton prices wers gond. that
more fpod products were ralsed, .»
well as other crops which hitherty
had not been ralsed. Through the
near-panic caused by the war |
learned to save and farmers to 41
versify erops
One of the hindrances ta aur Hus!.
ness, which, fortunately, 1o a eertain
exiont, has been overcome. was the
diffculty of l:rwnm-\ This s es.
pecially true goods which we lm
port from Austria and Germany,
: - .
An Advertlslng Creed
—Being the beliefs and practices on which is based The Daily
Georgian and Sunday American’s claim to your friendly
consideration for the New Year—and all the years to come.
I BELIEVE, with one of the foremost Apostles of Advertising,
That the first requisite of success is not to achieve the dollar, but to confer a
benefit—and the rewards will come automatically and as a matter of course.
That when advertising makes a successful sale it must also make a friend.
That falsehood makes for friction, while truth is a lubricant.
That the fraudulent withers before the fact. -
That righteousness is a form of common sense.
That commerce is eminently a divine calling.
And that business is the science of human service.
I BELIEVE, with one of the foremost Sales and Efficiency Exzrts,
That Advertising is a science, and the practice of it an Art worthy of one’s best
thought and effort.
That it pays to be a Booster always—a Knocker never—and to play the game
like a Gentleman.
And that it is better to advocate a good cause with little reward than a bad one
with big.
I BELIEVE, with one of the foremost Advertising Writers,
That an Advertisement is great or little, as a whole, not because of certain
q_aragraphs.
hat men forget the wording in a moment.
That they must not forget the impression.
That the greatest stories are most simply told.
| BELIEVE, with one of the foremost Public Service Corporations,
That “The Voice With the Smile Wins.” :
That when talking through type, as with the telephone, it rays to remember
that the smile on the face, the twinkle in the eye, are invisible to our audience.
That this being so, it is well to try to put the smile and twinkle in the tone.
And that a careful choice of words will enhance the value of what we say—
never forgetting that scolding is non-productive of quick results.
I BELIEVE, with one of America’s foremost Merchants,
That if there is one enterprise on earth that a “quitter” should leave severely
alone, it is advertising.
That to make a success of advertising one must be prepared to stick like a
. barnacle on a boat’s bottom.
That advertising does not jerk—it pulls. And that the pull, though gentle at
first, is steady and increases day by day and year by year, until it exerts an
irresistible power,
I BELIEVE, with the Associated Advertising Clubs of America,
That truth is the corner stone of all honorable and successful business—truth
not only'in the printed word, but in every phase of business connected with the
creation, publication and dissemination of advertising.
That there should be no double standard of morality involving buyer and seller
of advertising or advertising materials.
That as Governmental agencies insist on “full weight” packages and “full
weight” circulation figures, so should they insist on “‘full weight" delivery in
every economical transaction involved in advertising.
I BELIEVE, with other wise men, :
That life is what we make it—and that business is a big part of life.
That unless we are in it to win, it is better not to be in it at all,
And that the man who labors for the love of it is the man who is doubly paid.
That advertising is the fire under the boiler of business, and we must keep these
fires hot if we expect to attain and maintain success.
That one step won't take you very far—you've got to keep on walking.
That one word won't tell folks 30 you are—you've got to kccg‘on talking.
That co-operation is the most far-reaching business word in the English lan.
mto live up to its full meaning is to profit by advertising’s mightiest power,
And that in A&enising. as in all things, success has no foe but Yur—no limi.
tations save those that are our own.
That, therefore, courage and confidence and energy in advertising are as sure
to win—as sure to bring prosperity in this vear T 1916 and the coming years
~as the dawn of to-morrow brings a new day
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