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Over Three Thousand New Stude
bakers, Series 17, Already in
y
Dealers’ Hands.
Announcement just made of the new
series 1917 Studebake: six-cylin ;f-ri
and four-cylinder models comes in|
the nature of a doub triumph f ’
the Studebaker Corporatior For 1 nl‘
only has this giant organization main
tained Studebalke lality In its latest
product, while effecting eleven ad ‘oll
refinements and |lr everal instances
reducing prices, but it is further start
ling the public by announcing that
shipments of the new cars have been
going forward for the past two weeks:
80 that more than 3,000 dealers a'-
ready are able to show the series
1917 models
The basic design of the series 1017
cars shows no radical changes, The
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ARSI A R N RT AT B T e T L R R eey +.
At the top is the new Studebaker Four Landau Roadster, an all-season car, which sells at
#1,145. Bottom, is the new Series 17, Seven-passenger **Six’’ Touring Car.
Jnechanical: principles that * have
proved successful are retained ihtact,
¢ The new refinements have been in
{&0 direction of securing greater|
i foominess and comfort, along w:t!u;
Eflfll further conveniences. In .;.ua;
of these added features, however, ‘he
mew series 1917 four-cylinder, seven-
Passenger touring car now sells for
. 885, The three-passenger roadster
s priced at 3526, The six.cylinder,
M peven-passenger touring car is pric d |
"fl $1.050, and the three-passenger |
. ropdster at $1,025
§ Additions to Line.
: A nolable addition te the Stude
baker line is the six-cylinder, seven
imr sedan model, the price of
which i $1.675
» Other new series 1917 six-cylinder
_ models are the three-passenger lan
i?”homm«_ at $1.360; four-passen -
L BeF coupe, at 31,600, and seven-pas
-7 limousine, at $2.500, The sous-
Fw" maodels include the three. pas.
?rw landau-roadster, in addition to
touring car and roadster types
. One of the mownj siriking refine
" Mments in the series 1917 cars is the
front seat offect. The frout
| Meats are of the Individual \yve of
“:A-.flbu and are adjustable fore
L " "The brake and clutch pedals have
%&m in order to provide
and a consequant
in control. ‘l'b.h p;.dnl n?)ut.
_Mment, supplemented by the front sea
adjust pm:n‘un for drivers of
! wees " a convenlence
apprec by motorists
| _Another contribution to ease in
s the removal of the cowl
. o and upward, thus gain
flNg more leg room. and the more
grouaping of instruments upon
The arrangement Is unigoe,
. son of the instruments is se.
,f, by & new Indirect lighting sys-
E moving the gaso! tank from
Ahe cowl 1o the rear of the car and
: the Stewart vacuum feed
. to Insure & steady supply of
At all tmes, more room is
obta in the front of the car
refinements “hat anticipate
IRO wishes of drivers are the provi-|
* of a radiator guard to prevest
med from splashing ap inte the radi.
Stor. the removal of the carburetor
e control bracket from the steering
poat 16 the cowl board, ard the lap
ping of the upper glass of the wind.
Ahield over the lower glase, thus ren
the windshisld abeolutely
"~ The features that made the 1914
B ker models notable for power
Al eficiencey are retained in the new
19T eare. The motor has »
ot Sore and S-inch stroke, fo
we 45 harseponer in the four.
mads’ and 88 horsspower in
e six.eylinder oar. The Wagner
" slertric mtarting and et ing
s uead, with stif further ve
% that give it power 1n turs
S Wotor aver saslly, even In the
R Vans Putt Plosting.
axle is of the safety tneorng
Rndebaker fufl-foating type with o
’ e eqaipment of Timbken mni
e 1 vt The long. resilient
o | are of the three.quatier ol
pt 5 tm'!. the rear and semibellio.
~X Niding smmbort on the
B e fgriher prosided by the ol
R tires of penercus tee 34 Wy 4
‘ safety thread on the senr
- & and decper fenders add 1o
. ] sttractivensen ~f Ihe car
e / MMM M. o :”h mown
4 e A . tng ek
'I s Been attained cn'y aPer
and coetly erreriment
The brakes are lares saryonctiog
RRErE =AV hs
e e e
LSy within a few fom ’|
pM’ eB 'l
hat
I e tivw off when o b Mmi‘
A BYS & casing This ’m ow«ui
1 m&v u'z“ ehieel so
-- B T
. B 8 Ereally Ihoveaesd fone oo
Mnclient with the appearance of
g nt‘flm " i an-
Py W - oye
- . m’::ltm o
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oW HEgebing:. oS RN
Show Added Refinementsand Lower Price
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‘@t" o e 4l e e e R ‘ &~ ,r o
SR mrsM
Prosperity Isin the Auir,
Says Reo’s Sales Manager
“We are undoubtedly enjovine the
gEreatest year of prosperity this coun
try has ever known” says R O,
Rueschaw, sales manager of the Reo
Motor Car Company. |
“During the past few months,
thousands upon thousands of people
have ‘cashed In’ on investments which
they had long stnce considered a total
loss and charged off as such.
“When the demand of war muni
tlons and supplies—for foodstuffs,
clothing, boots, et —arose, an equal
ly great “demand for machinery to
make those things developed.
“Keen-eyed scouls in search for
anything in the machinery line, have
mt up every avallable item of
inery equipment and In many
oases In order to the equipment.
also bought the J:u &t their full
“A couple of ago thers were
A number of ufi::::- the automo
bile business. They were not fallures
of blg concerns, of courss—just some
of the many who started on insaf.
‘clent capital and more insufMclent ex
perience.
“Why, automoblle manufacturing
machinery was a drug on the market
& sow months ago--you could have
o Tty thees. oo . S
thirty - cents on the 3
In the last few months gvery bit of
machinery has been eagerly bought
Not in price per gallon, but in
Consumption, by the use of a device
that is mechanically perfect. We are
State Distributors for the best gaso
line saver manufactured. Guaran
teed to save 207 to 40% of Gasoline
bills. Automatically controlled from
steering post.
Agents wanted for every county
in the Btate. Some good territory still
open, but going fast.
REED OIL CO.
Atlanta, Ga.
up and In some cases at prices that
would bhave staggered a machinery
man a few months ago.'
“Some types of machinery, such as
turret lathes, automatic machine
tools and others peculiarly sulted to
making the articles that are most
needed at this moment, command
premiums as high as 200 per cent over
that of their original cost.
| “Never was there such & conges
ton of hflffit Why, we have to
;m'fl pull wires and be etarnally
tto get enough freight cars to
ship the output of the Reo factories
lt&mdlonmb-um—-‘u
every ton means dollars pouring into
the pockets of American business
i t hlo-l:n. o
'!:‘h“‘.t part of all, as 1 have
slated, is that this prosperity is so
general. 1t is not confined to one or
AWo centers—-not to Wall Street, the
financial center, nor to Michigan, the
Automoblle center. Every citys town.
Village and hamiet is enjoying its full
Guota and everywhere people are buy.
ing freely and have the ready cash
to ”:1 for what they buy.
“‘:‘m’m“ that the automo.
prospering as never
mmtmnm.‘m.mluo
uary, enjoying a demand such as we
have been accustomed to look for
snly In May ™
ananst's SUNDAY AMERICAN, ATLANTA, GA. SUNDAY, JANUARY 2 1916.
| OARD
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T T AT /I~ Cfa oF e
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MoTro
In announcing the new SERIES 17 Studebaker Cars, Studebaker for the
fifth time in its history, conclusively proves its ability to produce high class
cars at moderate prices.
Incorporating a series of refinements in the general design, these cars
stand supreme as the QUALITY cars “of the season—typical exemplars of
the highest development of automobile production by one of the world's
ablest and most highly organized manufacturing institutions.
Greatly increased volume coupled with Studebaker's unexcelled manu. '
facturing facilities and experience in designing and manufacturing motor cars
of the highest quality have enabled us to offer these new Series 17 models at
attractively low prices.
But it has long been axiomatic in the industry that Studebaker QUAL.
ITY is never to be measured by Studebaker PRlCE—and the new SERIES
Four Cylinder Modeis 17 cars are only to be considered on standards of quality applying to cars for
Somtag c.: ";‘::. son which you are willing to pay much higher prices—as the highest achieve-
Roadster, J.passenger.. 823 ments of this GREAT manufacturing institution that for 64 years has held
——— e the esteem of the world as a QUALITY manufacturer.
Sin Cylinder Models
and Prices We urge every man who expects to buy a car, no matter at what price, to
Readwar, Spessengeé. loy See the new SERIES 17 models beiore he decides. More than 3.000 of the |
~ passenger.. 1023 . :
Landau 13% Studebaker Dealers are prepared to give demonstrations NOW, ‘
Sedens Dpamengar.. .. S 8
8
eot O STUDEBAKER |
Panel De Car :
B Degvary Car.... 888 goith Bend, Ind. Detroit, Mich. Walkerville, Ont. |
Station and Baggege i
One-Ton Commervial Truchs .
and Pruces
Open Expresa
R Studebaker Atlanta Branch i
18- pavenger . full
e e 245'247 P eachtree Street » i
F. 0. B Detroit
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Realizing that the prospective pm'~[
chaser of an automobile goes into thv‘i
market with his mind made up as to |
the price he intends paying, Mn'l'nlt!
of New York City, the national mag—i
azine of motoring, has compiled for |
handy reference a price classification |
of the 1916 cars which enables the
prospect to note at a glance the cars
within reach of his pocketbook. This
table is shown in the January issue,
Just off the press, and in addition to
giving the price also shows the num
ber of cylinders of the motor and the
passenger carrying capacity.
In the same number MoToR also
gives some interesting averages. For
instance, the average list price of the
1916 American car is $1,600, as
against $2,000 for 1915, The average
bore is '3.30 inches, as against 3.8,
while the average stroke is 4.7, as
against 5.1. The average horsepewer
is 28.5, as against 29 a year ago, while
the average wheelbase is 120%inches,
as against 122 in 1915,
The accompanying table which
shows how carefully MoToR has
treated this tabulation, lists twenty
#ix model cars at $750 or under. The
complete alphabetical classification
apearing in MoToR tabulates cars
selling from $750 up to $3,000 or over.
Cars Sclling at Under §s7so.
Car No. Body .
and Model. Cyl. and Capacity. Price
AIRE. W 8 5 Touring ... $685
Arbens, 25 .... 4 B Touring .... 878
ATRO (L SLETETS SRoatater i, 408
APRO . siiisieno b 6 Tourhag A 0
Chevrolet, 490... 4 5 Touring .... 490
Chevrolet, 450... 4 5 Touring .... 550
Chevrolet, H-2 4 2 Roadster ... 720
orow, 23 ....N. 4 2 Roadster ... 875
Crow, 30 ,/..... 4 B Tourisy ...« 18
‘Dile, A ....... 4 5 Roadstér ... 450
DO «..ccivo» % F TourttE ... T 8
Dodge ......... 4 2 Roadster ... 785
rE Aok ... % B ’l‘m&rinx ag o 000
00, 30 ....... 4. & Totving .... 308
Eico, 80 ....... 4 3 Roadster ... 586
PG, T a 8 8 TORUINE ... 00
Ford, T ....... 4 ‘2 Roadster ... 300
T T .. 85 TR Car .. 640‘
Fostarla, G ... 4 2 Speedster .., 495
Fostorda, 8.... 4 2 Roadster ... 615
Fostoria, C..... ¢ b Touring .... 67§
Kerns, L ...... 4 3 Roadster ... 450
Maxwell, 26 ... 4 6§ Touring ... 685
Maxwell, 256 ... 4 2 Roadster ... 63§
Meccs ......... 4 & Roadstar ... 800
Mecea ......... 4 2 Raceabout .. 600
Mets, 25 ...... 4 § Touring .... 600‘
Metz, 26 ....... 4 2 Roadster ... 600
Moore, T ...... 4 b 5 Touring .... 660
Monroe, M-2 ... 4 2 Roadster ... 460
Monroe, M:2 .. 4 2 Roadster g 495‘
Monroe, M-2 .. 4 2 Speedster .., 495
New Era, A... 4 5 Touring .... 660
Niagara, C-‘Lsf‘( 6 Touring ..... 710
Niagara, C-16..4° 2 Runabout .., 740
Overland, 75°... 4 5 Touring .... 615
Overland, 75 .. 4 2 Roadster ~, 595
Overland, 83 .. 4 2 Roadster ... 726‘
Partin-Palmer . 4 5 Touring .... 675
Partin-Palmer . 4 2 Roadster ... 495
Pllgrim ....... 4 § Touring .... 685
Pllhflm verbasn & D ?«mdnter vee 688
Pullman, Jr. .. ¢ 5§ ouring .... 740
Pullman, Jr. ... 4 3 Roadster .... 740
Pullman, Jr. .. 4 2 Roadster ... 740
Pullman, Jr. .. 4 5 Con. Tour... 875
Saxon, 14 ..... 4 2 Roadster .... 395
S“yhlnx. B-18 .. 4 6 Tourtng .... 640
oods Mobilette 4 Roadster ..., l
‘Woods Mobilette 4 Touring ....
8o successful has been the home
building plan for employees of the
Goodyear Tire and Rubber Company,
that the city of Akron included the
;\\hwll’ Goodyear tract in an annexa
tion ordinance that has just been
passed, and Goodyear Heights is now
a part of the city.
The plan was started three years
ago by President F. A. Seiberling,
who felt that many of the 10,000
Goodyear workmen desired to become
‘hnmv owners, but were barred by the
| “down payments” necessary in the
' usual real estate deal. There upon
llno acres of land were purchased
close to the Goodyear plant, the
ground was alloted, streets laid out,
'pu\‘ml. sewered, etc., water, gas and
electric light provided for, and homes
built and sold to workmen on the
r basis of rent, no down payment being
necessary
\ Most of the commonplace features
of allotment development have been
eliminated. There are no rows of
| houses, all alike, Each is a real home,
l with architectural individuality—
brick and stucco prevailing as to ma
terial. s
A small lake partly within the
property has made it possible to ar
range a fine pleasure ground with
tennis courts, football and baseball
fields, swimming and skating facili.
ties and restful parks, “Goodyear
Heights” already has ‘a population
close to 1,000 people, with school,
church, stores and all the rest of the
usual community trimmings. The
tract is already one of the show
places of the city and its fame has
spread so that manufacturers from
many parts of the country have mada
detailed inquiries, with a view to the
possibility of adopting, in whole o
part, similar housing plans.
.
Gets 7,000 Miles on
First Set of Tireg
M. R. SBtewart, a jitney proprietor of
Spokane, tells a story of tire enduranos
which he is ready to substantiate gxr
anyone who makes it an object. -
says his Maxwell touring car has rum
7,000 miles on one set of tires and with
out a chnn*e or repair except for one
puncture. he car has made four round
trips every day since October 1 between
Spokane and Vera.
Port Richmond Man
Last 1915 Tourist
One of the last of the motor car trans
continentalists of the year was John D.
Paling, of Port Richmond, N, Y., wha
made the trip to his home from lLos
Angeles in 22 days, driving a Maxwaell.
Shortly after Mr. Paling's car passed
heavy snow fell along the continental
divide, blocking further travel.