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Prosperity is here—now—to-day! And greater prosperity is on the way
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A B B S & - —— — * -
Leaders Agree Year Ushers in
Wonderful Chance for South to
Put Business Enterprises on a
Sound Basis Through Saving.
Cotton and Munitions Big Help in
Upbuild Movement — Candler
Calls for Preparedness Safe
guard—Others Give Opinions.
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Coantinund an Fage !
Annual Review
- Section
“All Records Broken
- By Bank Clearings
Atlanta bank clearings for 1915
broke all previous records with a
' gain of $13,600,040, the total being
$739,2904233. The best previous
mark was $725,604,193 in 1913,
The following table shows the
clearings for 1915:
Januery. . ... .. B3N 018
February . . . . . . 53319,309.90
WMOSR:, . 0o« oie s TRIN.I3
BN ... 5060 s TR
WY oo dve tn s« DREEEE S
QUNS . . . ¢. 0« AN
July AR 50,837,375.32
August o » o o'e SRELINEED
September ..., . ~ 57,780,594.44
October vy 84,503,152.12
November San 87,063,359.14
December c ... 88EM0221
Total 12 months,
1915 $739,294,232.63
For 1974 702,410,026.16
“Life insurance men have found the
year just closing far more satisfac
tory as to actusl results than they
antivipated at its beginning.” said
Wilmer 1. Moore, vresident of the
Southern States Life Insurance Com
pany
“Business was suffering the full
effects of the European war at the
opening of 1915." continued Mr.
Moore, “but there has been a Rrad
ual improvement as the months have
gone by And while we are not yet
up to the good times of 1912 and the
ArSl half of 1914, we have every in
dication that we may reasonably ex.
pect them in the year upon which we
are now entering :
“Cotton, the great staple of the
South, has brought and is bringing
a good price. incloding both lint and
seed. As a result most of the people
of the country have been able to pay
their debis. They made diring the
past season more supplies than was
ever known and produesd the “otion
crop of 1514 at the lowest net cost in
many jsears
Less Fortilizer Used.
The nexi cotton crop is also Jikely
o be not only amaller (han the aver
age, but eeonomically produced, as
the price of guano Is so high that
probably less of it will be used than
in the years priofr to 1510 This will
alse induce a wider range of products
as A result of intensive cultivation,
In Mself an indecement 1o greater
ARG ote PErmanenl prosperity, With
tnelve-cont «oton n 1918 the SBoulh
Wil e in hetler shape than in all its
hisiory
“As & matter of fact, prosperity in
the Mouth is hrough! about By the op
timsiem of the farmer. He is & libersl
hgyer under promising conditions
Thie fall and the coning spring have
brouwght and will bring thess hopeful
ronditions. so that We may losk o
e netogs (Pade
The one dark spot s the L |
weevil ouilonk In desrgia. hut even
thie fe discounted in the evident in
tent of our people 1o continge 1o ene
large their plans for t»mu-.nm,
alread: ot g e henefcial
‘:tln-‘o ts Develen.
“In the geners! Beld (here BoMErs
ance of snlid ' tustions in Ihe activity
of the rallronds. With profitable -
tame they are able 1o heep up thelr
development patchase supplies and
indure large industrial activity The
Tocont increnss In rall rates will he'p
extonsivels n this way. and mase
ceriain & large line of develapment
se ® ine | posei bie
The low price of money will tead
s revive all sources of indastery ant
compmetes. We have never hnows
o cheap as 8t The beginning of thie
few year. Thelr coffers bulging. Ihe
banke are reads and antloge to aesist
erery logitimmis enterprice and give
Metr cncoutagement ta all waniing
e oo ehmenla
IE e couniry a 8 8 whals and the
South n particalasr, we can all see a
tete comßdent attitade o prragrearive
Meae and metemenic and & lhety I'9
of eredit (hat we have bl known lof
mary seate Thete & umistaha e
femd sy @' evedt slep and n eresy
avemnent that 1918 @1 e The o
ealvela il Wly powßteteoae Sear i iße
Bistas s of the nited Siates ™
_ _HEARST'S pdcio
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JAY S ik E
; b”/ ;%‘\ :(‘, I }_‘ Lu\ p
=i R P NRE R 7 RS
. The South, Georgia, Atlanta, the -
Land of Opportunity
The South—of which Georgia is the heart and cen
ter, and Atlanta the magnificent capital—offers greater
opportunity for progressive and far-sighted business en
terprise to-day than ever before in all her history.
The South has had a varied and thrilling history. She
has known what it is to be the most favored and most
fortunate of all the sections—and she has known, in
abundant measure, the other extreme of this picture,
when gloom and poverty stalked abroad, following the
dark and dismal days of the '6os and on through Re
construction.
BUT NEVER BEFORE WAS THE SOUTH SO
SURE OF HERSELF AS SHE IS TO-DAY-—NEVER
BEFORE HAS THE SOUTH SO THOROUGHLY
KNOWN HERSELF, AND REALIZED HER OWN
MATCHLESS OPPORTUNITIES.
When the present great war came upon Europe, so
unexpectedly and suddenly, it found the South standing
proudly and expectantly upon the threshold of her
greatest era. The war caught the South just on the eve
of marketing the biggest cotton crop she had ever made,
and as cotton is the great staple of the South although,
happily, no longer her one and main dependence—the
South suffered more immediate depressing effects from
the war than any other section. And for a time, too,
the blow seemingly staggered this great section, almost
to the point of prostration—but her people, with that
supreme courage and undomitable will, such as ever
has characterized them, speedily adapted themselves to
the grave situation thus set up, set aside for the time
being their very great cotton crop and devoted them
selves to agricultural diversification and to thoughts of
the remarkable increase in manufacturing enterprise of
late years.
The war-created situation, perhaps, served to awaken
Small Bank Heads
landears in the small banks sies
lonk for unususily good times durieg
1814 and for several yeare following
W B Witham head of Ihe Witham
ehain of couniry banks, saye colton
Will b the bigaest Tastor in the it .
uation
“The pew sear will e ane of the
Best in fve gears’ declared My
Wiham “The farmers are holding
their entton for the espected riss on
the Pebruary reports. and little =il
e done until that time. Moeh de.
mon & healthy rise The ety
ate in fine shape and ihe
‘.‘Whuxu'mmbmtmfi
etk pass the nrosperity
around. The Southerser is in the
Best shape of them all, except the fal.
low whe makes shrapnsl, and Ihe
dovil will get him "~
The general outlonk s good* ase
serind Ceorge M. Brown, presiden: of
the Georgia Bavinge Bank and Tras
Company “The soret period o past
We dea! #ith the Itle man H busis
nens and we Bnd (hat b I 8 savieg
eretemnation.ir Masinge degani‘s have
increased greatly in the last _fwe
monthe
“The sond business of the Nosth
hae sprend southeard deciared J
Bamuel Wlicer, president of the Cg
lominl Trast Company and loeal reps
reseniative of the Morigase Pend
ompany, of New York which has
B nen e i Semns om AUanis g -
-ty I Bave reaeond & liter Teoen
Courge A Hord, bead of (he Mory-
ATLANTA, GA, SUNDAY, JANUARY 2, 1916.
By James B. Nevin
The Folks
Back Home
Are interested im our sunny South
land. Why not send them tiiu copy
of THE SUNDAY AMERICAN?
There's much good matter and many
interesting facts and figures in to-day's
Issue. )
FIVE CENTS POSTAGE WILL
CARRY THIS ISSUE TO ANY
POINT IN THE UNITED STATES.
m&nm.unwu»-n‘
the Basiness of department
Slotes coiton and Woolen cpteetng
Bae incressed greatly in ihe lael twe
Monthe and hat indicalione peint te
aM-mmwf
HOMES FOR WEST END PARK.
Wil 3. Davie, proprietor of
Woent nsd Parh adtmonced yosterdar
mu.h‘-flcmdh:
o WhiEh purehaeste W
oreey B, Mr Davie
PArE wRe Sheted iy ahest e
Yoßie Ml BB Reads RRla e sotwe
:‘m.mm,munu-uw
.
the South fully and finally to the tremendous and start
ling strides she had been making for a decade or mere
in manufacturing. The South herself was astonished
to discover that within her own borders she had been
manufacturing for some time more than half of the cot
ton crop manufactured in the entire United States. In
the same proportion, she began to realize the measure
of her banking resourcefulness, her railroad develop
ment, her water powers, her larger and fuller toleration
and catholicism with respect to her sister States and
sections, her amazingly increased real estate values, and
hundreds of lesser things of kindred significance.
The Georgian and The Sunday American, speaking
to the largest newspaper constituency possessed by any
publication or allied publications in the South, respect
fully and earnestly invite the attention of the business
world in particular, and of all classes of citizens in gen
eral,_to this issue of The Sunday American, devoted
largely to present conditions in the South.
There is not a line in all this mass of intelligently
assembled and carefully edited matter that an oppor
tunity-seeker or good business man can afford to miss.
In these columns we have undertaken to set forth, as
best we might within the limits of space we have alloted
thereto, much of the great story of the present-day
South.
THE SOUTH THROWS WIDE OPEN ITS GATES
TO ALL THE WORLD, AND TO EVERY MAN
WHO IS ENTITLED TO THE PROUD AND HON.
ORABLE DISTINCTION OF CITIZENSHIP THERE.
IN SHE SAYS WELCOME
The South invites investment—and surely no man
who studies the facts and figures as set forth in to-day’'s
American can doubt for a moment tha* the South is, in
deed, of all thg sections of the Union, the land of gen.
uine opportumity.
S2OOOOOO IN DIVIDENDS.
Aflaniane were made happy ces.
terday in the teveigt of chece Trom
tie vartone baske ahd corperstions
for appronimaiely 2000080, (hess
tepresenting dicidende on e os
Buntdl P BSe et o
This fare bas been sotimaiod by &
Beading Brakewni eapert. Al is coms
siderad by Bankers and sihers 5 e
eS U pe ! Sgase
The money Wil b wend e e
mamediniety §O6 oon sue o datne mo
m.hmmuflum
James 1. Logan, the well .-
Soballis initmier seetordas §nmmgncmd &
ond start in sales far the B genr
#ik ot e Tonmm Wi oo ER S ]
ENE usinese man of Eb lete in *oe
Romedaie Fars, cppoeite (irans Pare
The name of (he new ownney el ihe
Prie were withhe'd, byt (he proper.
W wmae snid, Wil be develaped -
| mediately and several new Bomes
Ll
The bute make e tes pelid eke
Al are mestly 8 0-faen Freonimge
Thes sre benied on Welond, W
Confoderate, Atania and Home
B R
B A S RSN
e .
The Weet lind Pank Oorden and
oo oiieura m':qmu.m
Aiw plend yhader Witk g
Pt whieh went iate elleet lest
March Tas @ivdend was & pov cont
s senmimenanl hasie and she @i
factote wagerd so dov ate (e samme ois
eA b R @
Thie bmak hes o Christmas .fim
el Witk TN itls ehildves of
gelLyoy XA 3
AT e S g ‘ .
M B Rt Wb, sewm of
. Wiikam whe ie e bead of &
o Remin wf gien ! Meake locmied mli oves
e Waie
Annual Review
Section
Good Gain Shown
In Building Total
y .
Atlanta’s building record for
1915 was approximately $25,000
ahead of the record of 1914, ac
cording to figures just given out
by Building Inspector Ed R. Hays.
The respective firures were
$4587.014 and $4564.358. A snm
was not shown until four dags
ago, when applications for several
substantial improvements were
filed. This lead was increased by
about $12,000.
Mr. Hays says that builders have
made many plans for thw erection
of structures in the new year and
that the record of the twelve
months just passed should be
beaten by a substantial margin,
Atlanta still leads the Southern
cities, irrespective of size, and is
also ahead of many cities of other
sections whose populations are
much larger.
Georga has fewer (lliterates among
heér white population than any other
State south of the Mason-Dison line
Govirnment statistics published by
The Macon Telegraph show that
Geargia is the leader of the South in
the matter of sducation
The United Kiates Bureau report
hows that of the entire white popu
ation of Georgia. but one and one
tighth per cont were lliterate st the
end of 194 At the clos= of 1990
the peresniage was nine and five.
tenthe. In fourteen years therefors,
the illiteracy has been reduced seven
and seven-tenths per cont. This Is
very nearly the record of the entire
United Staten, and proves that €leor
#ia is the educational leader of the
entive Routh,
Owing to educational artivities
during 1915 the percentage has been
redoced helow ene, it is claimed
By comparing the illiterary figures
of 1868 with those of 1914, the real ad.
vancement of sducation in Georgia
Wil b seen. And the figures tol] &
moders wmiracle worked by Southern
manhed and pluck
Hollowing is a table showing Gov.
srament statistion of white children
between the ages of 10 and 9 years
Per Cont
of [lliteracy
Hiate e 1914
Viegina SsIesEsNNEE “h a 5
Wonl VIiRIDI .oovvvvesess B Bis
Narth Corcling ... ise 42
Roath Carolifg socoec::...loß s
bimidga cosssesivencess: BB 15
Alateamna Sssvunee 1212 ‘.
Misminnippd . ..000. €7 e
)n, IR covassisncnecese 102 100
ffi’!l«* Seß B NeE TR “ L
Arkansas ..., . wd 27
TEnnesses .. ..... . iaN £5)
Kemtueky . ... e 2 £3
Gesrg s ; s 8
Best Year Is Seen
By Fire Insurers
€ A ROM dr, Sess Gond
Bosness in Eocotiont Cras
Dutises
| Vies ipagissws ghospe-ds Ter 1944
;'l‘ Bt Mhe st e sver Bad said
C. A Ransetwnberg Jv., of Ranschon:
g & Toda Croge of the pamt
oA Rave heen ahandant and have
tawn prodorad evonommieglly et nging
& Bond price. Jashe Nave had the
beaviest Sepmsta -~ ‘haiv *eistenre
Big @vidends ate belvg taid by
Suancial and indusirial concerns
Debis are boing liguidated The Hget
e gnd owml ety Musfhed g saeney
A lemne afe being Sagerls sought
A greal desl of sew byliding » in
Proapest Mepchante Wil cnrvy lnrger
ehon i fromn Recossity of Bemand AD
thie mabee the incateiee busitese
® matorel batotmeted of ot ione
€l
The et sonr Bas Bt boen e
et fed inmarante Men. bt (ke laed
iSten menthe of the year Nave
St hosinens B 8 shege med et
Thie ie tndivntiee of 188 cuming yent
| wwliese 1904 AL e e baater et
sod Atlamia and Gessgin "
7
j
1
4
;
Sixteen Thousand Persons Eme
| ployed and 39.50}000 Paid in
Wages During Past Year—Six
| . 3
. Hundred Articles Turned Oute®
Increase of 2,000 Per Cent in the
| Past Six Years Shown by Re=
ports—Outlook for Business
. Never Brighter, Say Leaderss
‘ - 1
st the year 1918 will mean a mfi
cxtens f the scops of the mante
' ring and wheolesale interests ‘q
A ' . nnensus of nfllmi
nong siness men In the oity A;
fair RPETOUS YOAT WaS 'flhflq
g 1915, and particularly in thes
ot & months ,
Already t he manufactories are -a
e porta factor In the business üb;fl:“
nd eresis of the city, a» 'Ql!!fl"l
o latest United States «Msmfl
" reports, which show a great ‘qj
re oth in the varie P'Of"..“f
arns and the many e ent articies
nanufac gred Niatistica place the
number £ esta shments at M
- fa es made at &
"“.& - woen that n':.r'n-\ol-n':’
being located in 1R
. . s u A listrict of f‘%
“ a ’ y being a railroad colle
] ’ tance, but is becoming
‘ .y £ it business men
i of the My's natursl ade
“ko nodeseloping vast TesOUrons
» $ &% A 8 A B u"‘?’.”“fi
# Is being done
€ percentage of MeN
is line At present (helD
> & B gt & mare aF “
gng making Atanta productly
£t home atwrst §56,000€
e ® annoa raid -“%
' wageae s rrton isately |
: « ot of materiales aboul
t and the value of the pralie
¢ Jaim J
added 1 he ity By N
y Mresg ot @ v ahout 1 i
ext A allable ”mh
m adied BY mAnge
' “tesis amounts & .u,
# tivl 4 v oam of (e prode
’ re are slgnifn n-vmcn;
re eminence of (N §
st ufacturing conler g
ta " e placed 9
! atistica of gad
t 3 netances, in 19001
. sdded Ny man afe (ure S
. ess than in 19500
« & timme, sainries and W
o Pratertings e The .
he value of the produssl
8t e was 54 300 e
—— B Pens o f e than .
#e . il oo Acliate & yeße
Mueh Maw Material on Mand,
Pt Bin toe ot be wondersll
- he hesn fgures are taken D
eidee g = Atlanta W 4
e are o o ietl aMhont 'm;
. . PPare Ity true 9
. o ‘arge amount of OPN |
taw \ev.gl‘u:
> eee Mog e oot Boy m
. ; o whea's of e
P he Sauth, m
& Thae ' s .5,..,,,,.,,
he seieting ~rier of ONE
i eol ng f st year “\;:,
#.O * P 8 f Ihe b
2 e e ifer sl %
‘ s w 0 peap the Phehest
. fute
" v Wews §R el .
; t - spitame W -
. aia sah e -
Comtinund on Page & D 4