Newspaper Page Text
8
Dealers Expect Very Satisfactory
. Year as Interest Rates Take
Tumble.
Many things indicate that the 1916
real estate market will be much more
brisk than it has been in the last
eighteen months Dealers declare
almost unanimously that the extreme
of slackness has been passed and that
from this time on real estate will be
on the upward climb.
Many agents are getting ready with
subdivisions for spring, and they ex
pect a general movement again out
into the country districts, similar to
the movement which was so popular
tWo or three vears ago
Reports of thriving business in the
retail section and of gains in bullding
permits and postoffice receipts and
splendid bank trade have led the
really dealers to believe that a great
deal of money in the usual trade
ehannels will be diverted to real es
tate uses
Acreage transactions continue pop
uiar, residence sales are about nor
mal and the main lack of activity has
been experienced in central and semi
ventral property The city business
lot Is holding its own, however, and
Wili come_ into greater demand as
ROONn as mohey finds its level
A great flood of money has come |
mto the SBouth in the last six months
and s constantly seeking profitable
Qutiets At first the demand for n}
Was great, but now that a large part
of the demand has been satisfied the
Interest rates have taken a lanJ
and thousands more persons have |
been automatically put into the mu-]
ket for extensions
If the present rates continue, or if
mtes go lower, which seems Ilhcl\,{
there will be a great deal of bullding
of various kinds
Last year when the Furopean war
Sarted there was a persistent tight
ening of the purse strings, untfl the
SCarcity ran the interest raths sky
high. This condition contlinued until
confidence started to come back and
money was loosed for operations
Real estate always moves nlong as
money moves, and when money is
timid realty musPwait. DBslerd were
Breatly cheefod several months ago
therefore, (o learn that the banks had
All the money that could be used nor-
Mally at very atiractive rates. This
money was not primarily intended for
Peal estate loans, but once put Inte
eircgiation for commercial uses much
of It also found it way indirectly
to realty. The banks very seldom
ond on real estate, and this fune
Hon = usually performed by in
Surance companies #nd private loan
agencies
The American has obtained supres
Slons from severa! leading real estate
dealers which indicate that 1918 will
(B 8 very satisfactory, If not & boom
mm Al Kinds of transactions
expressions follow 1
perty Is |
Best, Says Turman
B B Turman, head of the Turman
& Calboun reml estate AEENCY, says
That property must show & good re.
cvn on Ihe invesiment hefore It will
Altractive 1o buyers this yoar
1 am expecting & good market in
IDoome property © declared Mr. Tur
"o There s & world of money
THAL is seeking an outiet and real os.
180 will get its share Nesidences
Wi also fAgure in the real estate mar-
BOt of 148 becnuse & dwelling always
loks good 10 & man whether he lived
M or not
L "Loan money s plentitul dnd at
Bere sttractive rates than | have seen
M ter some time
“Acreage s always ghod ‘n Pulton
Ehunty and some interesting an-
BOun emenis may be sxpected
A Happy
NEW YEAR—
To all our patrons, /’mnl‘mq them
for therr patronage Jurv'ng the past
vear and ’lofiing to serve them
mcccn{u”y Jurr'nq 1916.
) B 3
Hatcher's Business
Shows Good Increase
Fire, Life, Accident, Health and Lia
< bility Lines All in Fine
Condition.
“Our business has shown a notable
increase during the last- three
months,” said Cliff (", Hatcher, senior
member of the Cliff (", Hatcher Insur
ance Agency. “In all our lines—Afire,
life, accident, health and llability in
surance, as well as our loan depa‘t
ment--this increase has been felt,
“Our fire insurance business has
Juffered because of the prosperity of
wholesalers and manufacturers who
have sold out their stocks and have
therefoire reduced their insurance.
This shows, however, only a healthy
condition of business,
“When factories are short of goods
and running at full time, and when
retail merchants are buying heavily,
it seems to me that a wave of pros
jerity has begun to sweep over the
country. I belleve 1916 is going to
be the banner year for Atlanta and
the South,
“As long as cotton stays at 10 cents
A pound there is bound to be prosper
ity. 'This condition will hold for five
years, 1 believe, |
“Trtere is plenty of money to loan
at reasonable rates. This is true of
‘banks and Insurance companies alike.
. “"We are entering an era of real
prosperity, not inflation. All that
business men have to do is to keep
their heads and take advantage of
conditions as they are.”
Ewing Calls for New
& :
Realty Price Scale
“There is no reason why 1916 should
not furnish some very interesting
transactions in real estate,” declared
Jonas H. Ewing, of the Smith & Ew
ing Real Estate Agency. “This wili
be true of central property, as well as
residence and acreage. A year of ac
tivity usually follows a slack year,
and 1918 should come into ity own.
Every sign | know of points that way,
“We have obtained unusually good
prices for cotton, and the indications
are that the price will stay as high as
it is now, If not go higher. The ware
house system started in Atlanta has
given the Eastern cotton milla some
thing new to think about, and | be-
Heve this section now has quite an ad
vantage.
“Money has poured inte the South
from Europe through the East, and it
must find uses In real estate, as well
as in the other commercial lines., The
banks and stores are getting more and
more prosperous. The people have
nrznmd sconomy and put things on
a Mrwe basis, and the In\m- are sfire
to show in Atlanta real estate,
“I would offer this hint to people
owning property, however: If they
want to sell, they must fix a price
scale that will make property look
more attractive 1o investors than
high-class securities Rea! estate
must show & good percentage on the
investment before it will attract
money " .
“The period of Inactivity In real es
tate, which | believe Is passing with
the old year, has forcibly demon
sirated real estate values In Atlanta
to be both conservalive and stable”
sald Bugens 8 Kelly, vice presidont
of the Charies P. Glover Realty Com
pany. “While values have not ad
vanced -unrtnlz' during the last
wightesn months, they have held ther
own. Nery few sacrifices have been
made. This fact has put confidence
in the prospective buyer and made
active trading
“We look for & good business in the
oarly mw‘uhr&y in suburban
property. enormous sale of a 4
tomoblles, good voads and eMclent
suburban car service attract the home
buyer 1o the oullying districte. The
demand s heavy for suburban :ba
ety with city improvements. W
erty unimited in amount is Hmited aa
to value W n“m highty
Improved. untquelyssitust property
that sells best
“Among the agencies there Is an
undercurrent of optimism which has
not been felt for many months *
¥
Shoe Dealer Pleased
Over 1916 Prospect
By H. 5. COLLINSWORTH,
Secretary-Treasurer of Gramling-
Spaulding Company, Wholesale
Shoes.
Although conditions in our line are
not quite up to normal yet, they are
better than they have | .n for a year.
The last gix months have brought
forth improvement that has been very
notjceable. Present indications point
to very good times by about spring.
Several influences, either directly or
indirectly, have brought about this
trend for the better, but in the main
the good cotton prices are responsi
ble. Through this people will have
more money, merchants will fare bei
ter consequently, and banks also will
have at their dispogal more maney.
In fact, everything points an era of
prosperity.
In the shoe business, as in almost
any other, collections are the stand
ard whereby to judge conditions. Dur
collections, as a whole, have been very
good,
Of course, the war has rapped the
price of shoes hard. It has rajsed
them to a maximum, one might say.
As Is known generally, leather which
otherwise would be imported for the
manufacture of shoes to "bhe sent
abroad is consumed at home in the
manufacture of footwear for the em
battled armies. Indications are that
the price of shoes will stay high dur
ing the coming year, \
Necktie Man Had
i By W. O, STEELE,
President of the All-Star Manufactur.
~ ing Company, Neckties, Bows, Etc.
~ The year 1916, in my judgment, wi!l
bring a continuation of the prosperity
‘which began during the last s'x
)mnnlhu of 1915, We had more bus!-
ness the week following Christmas
ithan In any week during that period
for years past. This seems a falr in
dicatlon that things will continue in
first-class condition,
Of course, & man in my line of busi
ness has a number of obstacles to face
during the coming vyear, obstacles
’--nund in a measure indirectly by ths
European war. For Instance, dyve
stuffs are high and scarce. So also
‘un webbings, metals for the manu
facture of suspenders and men’s beits.
Silks also are high and very scarce,
Outside of these, however, every
thing seems to be smoothguailing. It
seems reasonably clear that the com-
Ang year will be as good, if not better,
considered from a standpoint of pros
perity, as the past year. And we had
\u very satisfactory year, particularly
during the last four months. Pro.
vious to this people were very con
servative In their buving-—that is, they
were obscssed hy the general uncer
tainty. Recovering from this, they
began to buy more liberally, and busi
ness took n‘h turn for the better.
.
.
Fine; Outlook Good
By M. B. WEY,
President of Dobbs & Wey Company,
Wholesale Chinaware, Glass
ware, Ete.
Our hollday trade was exceptionally
good. As & matier of fact, the entire
iast half of 1915 was fair. Our col
iections were betier than in years
That mainstay of business. the
country, is in Arst-class condition
People in the country have more
money and so do the country mer
chants. Conditions are getting betier
and everything looks very bright for
a mp'm year,
general godd conditions pre
valling during the latier part of 1915
were due, in large measure o the
fact that cotton prices wers good. that
more food products were raised, .»
well as other crops which hitherts
had not been ralsed. Through the
near-panic caused by the war people
learned to save and farmers to di
versify crops
One of the hindrances to our husi.
which, fortunately, to a certain
extent. has been overcome was the
dificuity of li:r.wnlm This is es.
pecially true goods which we im
port from Austria and Germany,
For 1916
sing Creed
An Advertlslng ree
—Being the beliefs and practices on which is based The Daily
Georgian and Sunday American’s claim to your friendly
consideration for the New Year—and all the years to come.
I BELIEVE, with one of the foremost Apostles oi Advertising, k
That the first requisite of success is not to achieve the dollar, but to confer a
benefit—and the rewards will come automatically and as a matter of course.
That when advertising makes a successful sale it must also make a friend.
That falsehood makes for friction, while truth is a lubricant.
That the fraudulent withers before the fact.
That righteousness is a form of common sense.
That commerce is eminently a divine calling.
And that business is the science of human service.
I BELIEVE, with one of the foremost Sales and Efficiency Experts,
That Advertising is a science, and the practice of it an zt worthy of one’s best
thought and effort.
That it pays to be a Booster always—a Knocker never—and to play the game
like 2 Gentleman. . ‘
And that it is better to advocate a good cause with little reward than a bad one
with big.
I BELIEVE, with one of the foremost Advertising Writers, ‘
That an Advertisement is great or little, as a whole, not because of certain
qgragraphs.
hat men forget the wording in 2 moment.
That they must not forget the impression.
That the greatest stories are most simply told.
I BELIEVE, with one of the foremost Public Service Corporations,
That “The Voice With the Smile Wins.”
That when talking through type, as with the telephone, it pays to remember
that the smile on the face, the twinkle in the eye, are invisibl:‘to our audience.
That this being so, it is well to try to put the smile and twinkle in the tone.
And that a careful choice of words wiflucnhancc the value of what we say—
never forgetting that scolding is non-productive of quick results.
I BELIEVE, with one of America’s foremost Merchants,
That if there is one enterprise on earth that a “quitter” should leave severely
alone, it is advertising.
That to make a success of advertising one must be prepared to stick like a
barnacle on a boat's bottom.
That advertising does not jerk—it pulls. And that the pull, though gentle at
i first, is steady and increases day by day and year by year, until it exerts an
irresistible power,
I BELIEVE, with the Associated Advertising Clubs of America,
That truth is the corner stone of all honorable and successful business—truth
not only in the printed word, but in every phase of business connected with the
creation, publication and dissemination of advertising.
That there should be no double standard of morality involving buyer and seller
of advertising or advertising materials.
That as Governmental agencies insist on “full weight” packages and “full
weight” circulation figures, so should they insist on *‘full weight”’ delivery in
every economical transaction involved in advertising.
I BELIEVE, with other wise men,
That life is what we make it—and that business is a big part of life.
That unless we are in it to win, it is better not to be in it at all.
And that the man who labors for the love of it is the man who is doubly paid.
That advertising is the fire under the boiler of business, and we must keep these
fires hot if we expect to attain and maintain success.
That one step won't take you ve far—you've got to keep on walking.
That one word won't tell folks v:lo you are—you've got to k«Lon talking.
That co-operation is the most far-reaching business word in the English lan.
mtb live up to its full meaning is to profit by advertising’s mifhtiefl power,
And that in advertising, as in all things, success has no foe but fear—no limi.
tations save those that are our own.
That, therefore, courage and confidence and energy in advertising are as sure
to win—as sure to bring prosperity in this vear ;rfllb and the coming years
~as the dawndtmrmg‘rhpamm
%;: ~ ils Ve ’:t‘?——’
GEORGIANEST €A VERI| GYA N
RS oT L Ry :"}%g RS