Newspaper Page Text
i
* Vice President of Mahin Advertis
* -
ing Company Reviews Unusual
Past Months.
Willlam H. Rankin, vice president
Mahin Advertising Company, Chica
go, prophesies a prosperous 1318 for
advertisers
“The year 1915 will pass into his
tory As An URUSUAL YEAr, As A Year of
big business,” he says. “During the
early months of the year business
was not good. Néarly everybody was
imistic, War orders helped a
!luh. but, taking l‘ altogether, busi- |
Bess for the Arst six monthy of 1915
was far behind the corresponding
period of 1914 |
» “"Early in the summer favorabie
erop reporis were received from the
Northwest, the Central West and the
South. The harvest was much later
than usual, but the general result
was aplendid
“Nevertheless, general gloouminess
‘eontinued. The weather was badl
diplomatic complications were threal.
ened, and capital was disposed obe
timid |
‘After a depressing August l?fiv"I
was a sudden change for the belter |
In September the wheels of com- |
merce began (o revolve once more, |
the pessimists ran for cover, and !ho‘
optimists, after having had an en
3md vacation extending over two
three years, were back on the job |
Business became good, healthy con
ditions were restored, the fog of
doubt lifted
Improvement in South.
“One of the big reasons for the
encouraging change was the improve
ment of conditions in the South,
“The Simmons lhrd‘z‘n Company
of St. Louls reported At after hav
ing had practically no Southern busi
ness in August, trade in the Soutly
_was nearly normal Jn September,
‘while in October, business every
where, North, South, East and West
exceeded not only that of 1914, but
went ahead of the banner year, 1813
‘before the war
“Representatives of such houses as
Marshall Feld & Company, whole
sale: the Royal Typewriter Company,
the B. ¥. Goodrich Company, Haynes
Automobile Company and Hart
Schaffner & Marx say that business
has been so good during the past six
months that they will not only show
A large increase over the correspond
ing six monthé of 1814, but that they ‘
will be able to report a total Increase
for the year 1916 as compared with
1914,
“It is safe to predict that in 1516
the automoblle and accessory manu
facturers will have the best year In
the history of their business, Nearly
every manufacturer was oversold in
1916. Take the Haynes Automobile
Company of Kokomo, Ind, for In
stance. A. G. Selberling, of the
' Haynes Company, has assured me
that he could have sold 10,000 Haynes
ears in 1916 if the factory hcilltfes‘
had not been limited,
“As it was, the Haynes .\utomnhllol
Company made and sold more cars in
. 1915 than were produced and market.
ed by all other Indiana manufactur- |
ers combined. This coming year the
Haynes (‘omp\‘ny will double its out
put and is sure to sell all the cars it
can make,
Demand Exceeds Supply. |
“Nearly every automobile manufac
turer underestimated the number of
cars that'would be bought in Hl.’v,l
hence the entire industry benefited.
The cars that were best advertised
were thy first to be sold out; but the
unadvertised cars—the cars that were
little known—got the benefit of the
excess demand.
“Silent salesmanship—advertising—
will play a more prominent part in
the big successes of 1916 than ever
before.
“Forcible silent salesmanship,
\ which is advertising In newspapers,
backed up by equally forcible sales
manship, will determine the varyving
degrees of success aspired to by man
ufacturers in the coming year.”
No Decrease in Auto
Demand, Says Tway
During the past four years a number
of people have been saying that the
market could not continue to absorb the
constantly increasing ougfim. says C. W,
Tway, of the FHaynes Atlanta branch.
Up to the present time these people
each year have seen the miracle of the
demand which seems to know no satiety
vet they continue #o predict direful
things for the automobile business,
They forget that out of the 703,000 peo
ple who bought automobiles last vear
there are 300,000 who are merely prac
ticing.
Every one of these 300,000 is getting
the motor car habit and a large portion
of them will buy larger, more comfort
able cars this vear—in addition to the
hundreds of thousands who decide first
off on a quality car,
.
Boosters in New
.
Highway League
The Highway Leagle of Texas was
organized at a recent meeting of good
roads enthusiasts which was held at
Yiiberty. Goverhor James I Ferguson
was elected president. He was present
and promised his hearty supnort to the
Food roads movement. Other officers se
ected were: Prof. B. H. Coghlan, high
way engineering _department, - State
Agricultural and Mechanical College,
active vice president; Paul Heisig,
Beaumont, sgcond vice president; W, F.
McCaleb, Dallas, third vice president;
H. A. Fisher, Crockett, fourth vice
president; A. S. Vandervoort, Houston,
firfth vice president; Leon Waithall, San
Antonio, sixth vice president; R. J. Kle
berg, Kingsville, seventh vice president;
W. J. Meininger, Rosenberg, secretary
treasurer.
.
Firestone Issues
.
Book on Care of Tire
st
Realizing that motorists ss\end thou
sands upon thousands of dollars need-
Jessly each vear on tires, the Firestone
Tire and Rubber Company, of Akron.
Ohio, is issuing a book, entitled “The
Care and Repair of Tires.”” This is in
tended to help the motorist eliminate
unnecessary tire expense. In it are
contained certain facts that each &uto
mobile owner should know about Rires.
A careful reading of this book with a
study of its many photographs of in
jured tires will furnish enough tire
knowledge to reduce both tire bills and
tire troubles. A copy of this book can
be had by addressing the Kirestone
Company at Akron, Ohlo.
Dodge Bros. Carin Unique Demonstration
Rides Easily Over Prostrate Performer
4
%
- *
T I
£ I 3 ‘
- &
. - i’
\ p - i
8 .
E)»- > - .
N |
L ‘i
E - _;: . " - .
! g ",, . L s .Y
4@ : i ’ ". i 3
-"7N- : ~ . %
#' 5 . ‘\ 4 o pip—————— . Y - » ‘z
;p— 3 e ‘- 4: v o i s ‘ 3 =
% e ‘ L . . ; F e
| T & WE e BRI D R L TREED
The Commonwealth Motor Com
pany, Lid, of Richmoad, Va., recent-
Iy participated in a novel stunt to
prove the spring strength and easy
riding qualities of Dodge Brothers'
cars. .
At the Virginia State Fair one of
the track attractions was “Buhler,
the Auto Fiend,” who allowed a load
ed motor car to run over him while
traveling at a speed of twenty miles
per hour,
Dodge Brothers' car was selected
by the fair officials to be used in the
act and Loule R, Phelps. manager of
the Commonwealth Company, deter
mined to take advantage of the stunt
to demonstrate the easy-riding qual
ity of the car. Consequently, he filled
it up each time with prospective buy
ers, who were thus given the oppor
tunity to see how sasily the car rode
when jolting over the prostrate man.
Buhler also testified to the spring
action of the Dodge Brothers' car by
declaring that the shock jo him waws
much lighter than with other mmakes
of cars, -,
.
Distance and Cost
.
Cut at Big Speedway
The lndlm.ol_ll_l—_.pudmy manage
ment have cut the distance for their
Memorial Day race from 00 to 300
miles, and at the same time have cut
their prize list down to 330000, The
first prize is only $12,000, |
M| &3
/,// / . G 1,1 . \{\;;’J“‘l\\) }q{)/u flj‘k
famisdona] "o @)
/ g,-_.‘;)_,\ SR AN NN B D X(v :@&‘Qfl:")\‘@>\
I N i N\‘p *:(! Y
@ B S )
’;@ Q. «\\ | 3 e, /
. Z | »
Ghe ;éir/fe/a’ S/X~-46"
$12958 ros ocrrorr ,
r—_:—_—__—;_—\b leGe \/ S
| 9 . ’
| If It's Paige It’s the Best
‘ fl rHEN you buy a Paige
Fairfield ““Six-46" for
$1295, you buy a motor
car that has already been na
tionally endorsed.
It isn’t necessary for us to
“claim” for this car, beauty, full
seven-passenger comfort, power,
service and general motoring
elegance throughout.
It isn't necessary to ‘“‘claim” that
the Fairfield has a speed of “sixty
miles an hour’’ and throttles down to
two and a half miles an hour. Every
Paige Fairfield does that. \
Paige carsare notracing cars. They
are designed and manufactured to
give ladies and gentlemen the maxi
mum of luxurious motoring. A Fair
field was recently driven by a lady
Paige-Detroit Motor Car Company, Detroit, Michigan
Fairfield with dletachabl; W. J. DABNEY IMPLEMENT CO.,
Sedan top, compiete $154 i
Cabetales - SI6OO Paige Distributors for the State of Georgia
Sedan - - $1960 “Everything But the Horse”
Town Car - - $2250 Atlanta, Ga. 96 S. Forsyth Street.
f. o. b., Detroit -
g 7
HEARST'S SUNDAY AMERICAN, éruu"u! A, stxnx\'! JANUARY 16, 1916
How the Cost of Automobiles
Has Been Cut in Five Years
——————
Wheel
Name of Car. Year. Cyl. Base. Price
Apperson .........1911 4 ‘ll4 $2,100
e 6 a "Q
BRieK ..covoveess. 1Y 4 ~
uien e e
Cadin ‘3%% : ‘.3 'luc
BEIDS escsioiien ’
1916 8 122 112,080
O cvnvviivesrnl R I 8 1,850
M 6 7 120 11,080
Chaimers .........1011 4 118 1,600
1916 6 1 11,350
P iiiviviieea S B BB 780
W 6 4 0 440
Frankiin ..........1011 & 123 3800
916 6 120 1,950
PERNE o el 'S 18 2,000
1916 6 1 ;z
Haynes asier <OB © .00
1916 6 127 %1485
Inter. State LlOll 4 118 1,780
1916 4 110 8%
Jackson .. veed?) & B 1,778
1916 4 112 1985
Jackson iR & B 2,300
1916 8 124 11,685
Kisge! . vises-T0 B U 2,710
1916 6 126 12,100
Locomobile .......1911 & 135 4,800
1916 6 140 14,400
Lozier . rrsossie TN B INE 5,650
W 4 12 247
Marmon .....ocvnves
§ 1916 6 186 12,780
Marloß ccoscrececiii & T 1,275
1916 & 120 11,000
Maxwell .....c....111 4 104 *l,lOO
1916 4 102 1655
IOOP . ccisneesas il & T 2,275
Miehe e g e
MR oisiovenis
1916 6 125 11,250
MOID ooiciivees TN 'S . W
1916 4 118 11,375t0 cost of materials.
from New York to San Francisco—
WITHOUT ANY MECHANICAL
TROUBLE WHATSOEVER. Tried
and recognized service is the claim of
the Paige. '
All of these thiys have been defi
nitely established by thousands of
Americans who own and drive the
Fairfield—who have selected itin ref
erence to any and all other light gmx
on the mrkzt.
No radical, revolutionary experi
ments will be found in the Fairfield.
This car is supreme in genuine, basic,
obvious Quality.
The Fairfield isan ESTABLISHED
SUCCESS and the American people
have so declared it.
The new Fleetwood “Six-38"—
sloso—is in every important feature
a five-passenger reproduction of the
Fairfield.
s Wheel
Name of Car. Year. Cyl. Base. Price.
OOR (seesesncsasdhiD]. 8 WS r.‘fl
1916 6 118 1,168
BLIORE! ..ccceeees Vlt & WH 2,600
1916 12 128 11,990
DB cossecnisiiDl & TIB 1,600
1911 4 112 11,080
B 9 il -4 W 3,000
Wl6 8 10 n.fl
B v desvsnn It & BB 095
1911 4 110 *1.2%
1916 4 106 1750
RS .iseo .. 4. 18 N
1:1‘ 4 1;; 1:
ackard ..........19011 4 12334
1916 12\ 128 12,750
jerce-Arrow . ... . 1911 & 134, ‘“
1916 6 142 14
remier . ........ 1M 140
! 1916 6 134 'i'z
Puliman ... ....1911 4 116
ness el
B cascsdnescces?
oo el
1916 41% 0&
Stearns ..........1911 4 116 3,200
e+, e
tudebaker .. ... .1 - "
1916 4 "112 © 1885
1916 6 122 11,005
B i ishscsnnie . TNT & TN VRN
1916 4 115 112,750
D ccasniecss DN § BB 3,150
1916 6 128 2,285
*Price doss not mclude top, wmda
jeld, or any modern accessories,
tPrice includes self-starter, top, wind
hield, demountable rims and electric
ights, t!jllth( lrln-{enn this year due
Hotel Manager's Inyestment of
s st
1904 Is Now Multiplied
119 Times.
Here's an Aladdin's lamp story
that; comes out of Lansing, where
Ilflaltau are made
Every man sho travels Michigar
knows the Downey House, one of the
most famous hosteigies in the entire
State
Anvone nho has ever stayed at the
Doawney House, knows genial “Rilly™
Grove. Rilly & pow manager of the
Downey House—haries P. Downev
has long since come to leave every
thing to Billy. But in 1504 when the
Reo Moter Car Company was first
incorporated, Billy held the position
of clerk
Billy was one of the many Lansing
peaple who had implicit faith g the
men who were then starting in the
new enterprise, and he Investsd the
to hiftn, large sum of one thousand
dollars, in Reo stock,
Increased 119 Times.
The other day when the Reo stock
holders met and decided to Increase
the eapitalization of the company to
SIO.OOO. 000, at the same time voting
2 100 per cent stock dividend, Rilly
sat down and figured up how much
his thousand-dollar investment had
developed Into in the esleven years
since the inception of Reo. He found
that it now amounted to $115.050
In order to understand this tre
mendous increase one must remems
ber that the Reo Motor Car Company
was originally incorporated for only
$500,000, then Increased to SI,OOOOOO,
iater to $4.000000, and now to $lO.-
000/000; and that besides the stock
dividends deciared A: those various
timed, there has been something like
1.500 per cent In cash dividends dis
bursed among the Reo shareholders.
One Among Many.
Billy Groge's original SI.OOO worth
of stock has developsd into 2400
shares. This, at the present market
value, 35, plus the cash dividends he
has recelved, gives him a net earning
on “his original SI,OOO of more than
SIIB,OOO,
“And, ‘best of all’ " says Donald E
Bates, secretary and treasurer of the
Reo Motor Car Company, “is the fact
that Billy Qrove's story is precisely
the story of a great many other Lan
sing people who had confdence in
the men who organized the Reo Com
pany. and whose confidence has been
Justified and so handsomely reward-
P
"
—an automobile that is disfincfive, not only
because of its remarkable price, but because
of its remarkable value at that price.
In an assemblage of motor cars, the Maxwell invari
~ably becomes the standard for light-car comparison.
And the natural tendency to accept it as a thousand
; dollar product makes the price even more astounding.
You are cordially invited to see this distinetive Maxwell
at the new Maxwell showrooms, 165 Peachtres St.
You. too, will be enthusiastic over the beauty of the Max
+ well, and the ahsolute completeness of equipment ineluded
at the price advertised.
And the comfort and pleasure of a rile in the Maxwell will
demonstrate the reason for a production of 100,000 new,
completely equipped Maxwell automobiles during the New
Year, 1916.
$ f.o.b. Maxwell Motor Sales Corporation
Detrojt /| 165 Peachtree St.
‘ N\ OPEN EVENINGS .
A € P St
G N kg g (i
‘ Il_ll/ o /
/‘.\ R PR / B
' Sl gl
- — b & 3 z o _-'-____,’ / g 4
AT, \NLE- S anenu L < S V.
Il; T N N\
PR S % e e e e I
R, LY '
..\ g /—»9//
““The Car Complete’’ et
-
ner oo TAIL
A\ A “ ' A
¢ ‘<:'"' :f‘\f‘ 4
C.W. TWAY, branch milln
:» of the has been sodded
th work this week, He returned
from the New York show Monday and
settled down to euring a alight attack
of grip, and alse cleaning up detalls
in order to getsmway in time for the
Chicago show,
.9 -
R. N. MATIN, general manager of
the Oakland rtt-rn Company, an~
noupces that headguarters will be
removed from Neo. 45 Auburn avenue
to No. 453 Peachtres street. The re
tall sales of Oakland are to be han
died a‘m & Gllbert fiom the
same cflno. hl.au.u
L. L. BARNES has joined the retail
sales forces of the Maxwell Motor
Corporation and is making headquar
ters at the new showrcoms, No, 165
Peachiree street.
-9 9
. THE STUDEBAKER gold chassis
wiil be shown in Atlanta within n|
few months, according to advices Pe
celved by A. C, Webb, Atlanta branch
manager of Studebaker.
- - - ’
W, . OAKES, of the Hubbell Oakes
Motor Company, distributors for the
Mercer and Cole In the South, re
turned from the New York show last
week. He was loud in his praise of
the wonderful 1918 exhibition In
et - ¢% 4 |
ACCORDING ta W. J. Dabney, N\QI
Grant “Six” is doing great business
all over his territory, and the Palge
line has started the new year with
a rush that indicates the breaking of
the big record l.n-eo {u 1916, |
SAXON sales are still growing, says
G. W. Hanson, distributor in ihe
Sou! States. The production at
the ory has been increased and
will come in fast from now
-- - -
OVERLAND business has kept up
wonderfully during the winter
monthe, says W. 8 Becker, manager
of the Overland Southern Automobile
Company. He says that of course
the exceptionally Dleasant weather
has heiped his live bunch of salesmen,
but all the credit can not go to the
weather man.
. . -
JAMESE T. TAYLOR, Atlanta
branch manager of Goodyear Tire
and Rubber Company, is happy over
the fact that he will move into the
new Goodyear bullding on Pucmgn
just beyond Baker, within a few
weeks. This move will give Good
year greatly added facilities for hand
ling the gmwm‘l :oh:mo of business,
A. B NORW':&LK. president of the
Southern Su&' Company, formerly
the 35 Per t Automobile Supply
Company, at No. 236 Peachtree street,
is In Atlanta disposing of his busl-
ness here. Ha states thal the reason
for looking for a =MU|~ is that
his other interests New York de
mand his personal attention, and even
though the Atlania house has done s
healthy business for several years, he
must sacrifice it for his larger connec«
thons.
. » -
IT IS DRAWING the lne pretty
fine whep one has to wear the latest
color even In Auton, That is the case
this year, however. Take the beau
tiful big Mercer that proved one of
the great attractions of the brilliant
collection of oars at the New York
show-it is painted torpedo-hoat
gray, an exact duplicate in color of
the United States torpedo boats,
.
Headley Given New
- Job by Maxwell Co.
| James P. Headley, who has been act.
Betvioer of sajes o the Tamsel teter
Pn:w :r:tgn. has mm to l::
ml:;‘l‘on of .nhtt:.wbun with
| Hu-o:'vlalhwnmm
the fleld and he will congtantly travel
over the entire Southeastern Ktates,
making Atlanta in the future only sbout
'mo A month,
.
20 Miles Is Speed
. . . .
Limit for Ohioans
The new traffic ryles, recently pro
mulgated by the Ohlo Highway Depart
ment, Are now effective. The rules
were formulated under the M of
the Ohio General Assem and wil be
oconsidered as law by peace offi
clals and Ludm The which have
Ihoon published broadoast throughout the
Buckeye State, provide a aystem of uni
form traffic rules and ngufitlon for the
entire State, governing city and eoun
try alike.
FORD STARTERS
THE “JIFFY'' STARTER.
Price Complete SIO.OO, Including Priming Device.
The only perfect starter made for Ford cars, having
only two working parts and will outlast the life of the car.
Installed by anyone in less than two hours’ time. No holes
to bore. Eliminate danger by installing one now. Terri.
tory open to reliable representatives in parts or entire
States of Georgia, Louisiana, Mississippi and Arkansas.
Referencés required.
r’fln WACHMAN,
70 IVY STREET, ATLANTA, GA.
7
Record Sales Reported Since
First of Year Announcement
of Models.
oA -
Record sales of the new serien 17
models are reportad by the Niudenak
or Corporation following announce
ment of thess cArs two weeks ago;. In
fact, figures show that more actes’
orders were recelved during the past
two weeks than In any similar pre
vious period
In anticipation of the Mg Aemand
for the new series 17 Sindebaker
Sixes and Fours, the factory his besn
running !l capacity, and more than
5000 of the latest modals have besn
shipped asince announcsment was
made January 1. Three thousand
dealers are now showing the series 1Y
cars and selling tham as fast as they
come from the faetory
Production 100,000,
The production schedule for 199
calls for 100,000 of the newly ane
nounced models ™ was origtaally
planned to build 0000 cars, ud&.
schedule was later Increased to 78,
The demand from dealers on the fir
ing line forced the factory to still
further increase its contemplated
output to 100,000 machines
From all over the country coma re
ports that the salesrooms of dealers
have been thropged since the intre
duction of the heries 17 cars to the
public. These m«.{r!n are noted' for
the fact that they Incorporate slevan
added refinements, malntain thelr
former mechanica! quality, and n
several instances show reductions in
price