Newspaper Page Text
8
Sportsmanship Terminates Per
formance Which Has Contin
ued Forty-four Days.
. § he Rgw
. e . rej:reaesie
the he Max
" e rivs y. = - va
" i® * alite W tae
. ¥ ' s sv.e
' ' . g Teliaces
et ' i * miles
ivle T
g 4 e A nie iace
Fg - . . o 1 ® hew
. ’ " sow &
. ‘ s of motor
o Mavar N autint f los A
e & mee!f < ! ¢ Arivers
o nd sw il i off ¢ "L n Vo
& Nirst "e ' i 4 days the
ife-giving |
pars and i i
L. ' - dewared
1 ra ' centinus
r m re lave AN . ar Whas
nitnediate satarted i i ot for &
npha o N thern (a
fornia » A sestst where it will be
anneln f enthusiast)
notorists » Ve Wa od ity prog
oas 1 ' hampions i !
Last Day's Run Eiggest I
That the rit ¥ ght sve oontir
ed indefinite without a motor sto}
% Lhe eijefl of & Mazaels crew
d the ofMicial AL A A servers. As
demonstration of its rfect condi
the final day's run was made the |
ongeat and fastest of the entire 4
which comprised the whule trip. Dur |
ing this 24 hours the car covered 5625
miiee
At no time In the tour was the
ar's averange helow i niles a day
Ihis fact resuited in its annexing all
ong - distarce records from 2,000 miles
pward, thus adding to the laurels u!‘
e new endurance champion I
Sportsmanship was the chief factor
putting the arbitrary stop to the
run when even more striking results
wight have been attained It is the|
hope of the Maxwell forces that other |
Pacific Coast distributors may smu l
jate the exammple of the Lord Motor
Car Company, which conducted the
vun. At least two other large deal
ers had informally promised to at
empt to beat the Maxwell record
hese promises were made eariy in
the history of the run. It was feared
hat, In case the Maxwe!l continued
further, the result would thoroughly
discou e competition
r‘%” Will Try Next?
Motoring authorities nationally and
on the Pacific Coast, realizing that
motor nonstop competition Iz now
about the only form open to stock
ars, are anxious to encourage its re.
vival in every way Their requests
were joined to the fact that the sales
sctivities of the Lord organization de
manded the attention of the members
of the car's crew
he test was throughont under the
anction and observation of the con
test hoard, represented hy Earl Coop
er, the race driver, who was In charge
of all details. The car was taken at
random from a recent shipment, and
was declared stock in every detall be
fore the start. Obsetvers, appointed
by Cooper, checked every foot of the
run, .
Dodge Production
According to Automobile Topics, re
cent figures submitted to Wall street in
terests with regards to the volume of
business done by the various motor car
x-umgamg durlus the first nine months
"{ 1915, "put ge Brothers in fourth
place,
Dodge Brothers have no dealings with
the financiers, as the business is owned
entirely by the brothers, John F. and
Harage E., but the figures were sub
mitted by another gompan hiok rloced
;lntel( considerably mr!heu'n n the
ist.
Bodies of C te
leS oI voncrete
I
For French Autosl
Concrete motor cars are the latest in.
vention of a French carriage maker.
The concrete differs in its composition
from that used for ordinary purposes
by having a large percentage of cork
substituted for gravel. The body |ls
inade by placing a metal form over the
wooden trestle, with a small space be
tween. A mixture, composed o?.pluatir
umd"m of concrete and the {‘m\md
cork is poured into this space. The fin.
ished product is said to be even lighter
than wood.
In Fire Department
A statement of how much is saved by
nmntlns motorized fire apparatus has
been made b&Rlchard H. Johns, presi
dent of the Itimore Fire Board. He
' says that when one of the companies
used horses only—five in number-—it
cost $638.00 a vear. Since it has been
motorized this amount has been reduced
to $49.94 a year. In neither case, how
ever, is repairs or depreciation figured.
The hlmmore fire department will con
tinue to motorize. .
Motors Clean Streets
Cheaper Than Horse
As the result of exhaustive tests of a
motordriven squee-gee type, Street
cleu;in, machine made by the Depart
ment of Public Works, the City of M
waukee, Wis., will purchase a battery
of such machines early next year. The
cost of cleaning streets with the mo
tor-driven type is 16% cents per thou
sand square yards of pavement, com
pared with 388 cemts by horsedrawn
equipment.
A it gamsoriniin
New York Orders
- 300,000 Auto Tags
The New York Vehicle Bureau is mak
ing gr;:uaflom for an immense volume
of ness during the coming year,
Orders have already been placed for
200,000 number plates which will be
ready for distribution when the fiscal
.\‘efi bofhn. February 1. The bureau is
basing its expectations on a big year
on, the increase in the number of li
ceness (lm'ln:l 1915, when the registra
tion totaled almost 225,000, ;
C I BATCHELOR, wan
o ager of the Atlanta
retail department of Jhe
Maxwell Motor Car Company,
E He has opened showromns op
posite the Wineeoff Hotel, and
gathered around him an able
corps of assistants
s~ . e »
§
.
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[P bt N s
Y
Maxwell Opens Sale ’
D
Rooms on Peachtree
i
'-» ¢ ’ !
calizing e Importance Atlanta
tor car sales, the Mazwell
. - v ased « ding
at } 165 Peachtres »f and S
’ f 1 Ml fAperie od =a .
ere A 8 MAnAges
4 HH Ha -’ heads thae "
wre i y - A Y - t - AT
) £ ex) ence a 1 £ wit |
' ¥ ’ . Ee f the ¢ re |
He war for 4 num? f years
t the prominent dealers of Chicage
and has been a a s identifie
- REVEera f the large anuin i
s e e laning the Maxwell ranks
it »n 1} ntention 1o draw . -
ganiaati ! ' . r . ar "
trong his belief of the future | . |
perity of the Bout) and her people |
v i
| + » ‘
Breaks Road Record |
.
~ On Harley-Davidson
I K. W. Rollingsworth and E M. Cas
| tiew, of \.{xulu_ ia took A& erack A
| the automoblle ecOrd between Atlanta
|n d Augusia i last Bunday moarning
L and have bhroken the record held by m
i'“'""' . by 48 minutes e .
nderstond that the former ecord M
| tween Atlanta and Augusta ! auton
i‘,.‘ was 7 hours and 10 minutes
| Hollingsworth afd Castles, o s Ha
I\' avidso notoreycle wit sdeca
|h'hiv‘ul or & three-wheeler Bovere
the distance between Atlanta and A
!Kur!o in & hours and 22 minutes
! Hefore leaving Atlanta on Januar 9
I"” checked out at the Western I'nik
"faex""h office, No Forsyth street
at 3:45 & m. They checked in &t Augus
ta at the Westerr Unior Telegrap!
Company’'s office at 4:45% p m
! On the trip they madde sevel 8101
i'»- Eas They also jost the road,
thereby losing In this way 32 minutes
| Thelr total time was 6§ hours and 54 mi
| utes, and they lost 32 minutes as stated
| above, making their actual rununing time
|6 hours and 22 minutes
| Mr. Hollingsworth claims that he holds
| the record betwean Atlanta and Augus
IV.A and is willing to defend It and make
I » wager that if anybody else beats that
| record he can cut the time The dis
| tance between Atianta and Augusta is
’ onsidered about 176 miles I
|
! "
New Ford Starter
I
Enters the Market
The Jiffy Starter, an entirely new |
device for starting Ford gars, is lwnw:l
placed on the market in Atlanta by |
Frank Wachman, with offices at No. 70
vy St
it 18 & mechanical started and its con
struction is very simple It Is not nec
essary to bore holes to install the device
and the manufacturers claim that a child |
can operate it with ease l
Mr. Wachman guarantees the work
manship and material and claims that |
the “Jiffy" can be installed in one ;n.«:I
one-half hours by an¥ one |
Several Southern States are now cov
ered and representatives will shortly be
appointed, in Georgia, Louislana and
Mississippl
Gas Saver Cuts Fuel
I
I
. |
I
Consumption 46 P. C.
A test made with the Thermal Gaso
line Saver, which is being marketed by
the Southern Sales Corporation of At |
lanta, was made on a Ford car from |
Atlanta to Marietta last week., The re
sult showed a saving in gesoline of
nearly 46.1 per cent I
The car was driven to Marietta with|
the saver detached and the motor used
11% pints of gas. On the return trip,
with the instrument connected the con
sumption was 6% pints The measure
mentgwas checked and the tank sealed
in \‘smlu by a representative of The
American and the same check was made
in Marietta by Mayor Brumb)
1916 Best Year of
. .
Allin Auto History
- a -
The manner in which the American
public has consumed the largest outpul
of motor cars ever turned out by the
American automobile manufacturers was
the marvel of the 18156 industrial year.
Practically every large factory increased
its production from 10 to even as high
as 100 per cent, and even then manu
facturers have been unable to keep up
with orders, and during the winter are
maintaining midseason production.
|Will Spend Million ~
On. Disie Sighimhy
By the end of next year it is estimat
ed $1,5600,000 will have been Sspent on
the Eastern Dixie highway route and
other mountain roads in Kentucky A
new good roads association in Scott
County is preparing to ask for a SIOO,
00 road bond issue, and that vnun;;.,l
like Grant and Kenton to the north of
it, is spending its entire State aid funul
this year on the Dixie route.
WEARNT & “""“?'A:““i“"z‘x AILANLA, UM SUNDAY, JANUARY 16 i%ie
e
I Enpmobfle Ranks
| 2 Walter Twake, president of the
!um Moter Car Corparstion. has Just
' @en canogd 8 vumber of premolions I 8
I.M fartery rmaniaation, offective Jas
¥
4 L Agl TR ncm w-ies Bawl ad-
Wemisii g anebage’. e I
mn‘c’ in charge of aples, Wzi
1.-hoflhd * |
|74 B M formerly director of the
I "‘M& :::‘rcm ¢ s Rervice |
A -
:.m”:«ugn m‘"& I
wE ke s L
Prederick [Hekingon, formerly 'l’l
tael advertising manager. hecomes -I
vmnin’ e g
oy 10 Hearts, formeriy assistant 1o
Mr Flelds, becomes sales premotion
oAt ger
1. % Patterson, who has bhandied
the Mapmobile publicity, becomes aasis
-last advertining manage?
1 1, Kenyon becomes genersl serviee
wanager ‘n chargs of holml&-
e, parts, steck and erders and ©
Prank Will, the ol Atlants race dri
ver, wha ‘.unonl in ':Mlfl:"fl.n'l;:l
the wenl Spendway, 8 diw
vl uu: s ewrgis. Florida, AMI
wird Tenhesere .
) < S I
§5.000 AUTOS IN THE MIYI
There are €OOO motor vebicles, In-
Auding both TW o WI
ks, supplying the army in
Pe year Just draen to & clese has
beet: & mometious sne far the meior
car moustry abd ome of speckal siguin.
eßnce to OuF Gempeny ® Marry M.
Jowent, president of n»“u‘ffmn«‘
Motor Car Company |
“Ae every ane kpows lpelaess coudi
thans were abharasl on acveuil of the
Baropean confliet, but fear .u‘ cwr -
ANty were early in the war chhged to
|~m add opd iamian o actusl
Aanime il b u-mfll; 1 of the
loh.la-“-n ™ rhfl expert mar
ket for pleagpie cßrs. As & mslier of
fart the auternohile industey in 1913 r“
'W. & tremendous boom, b 01
L ains 1 on legitimate business
Nod 8 Nithe of the general prosperity
of the coumtey is due 1o the couragie of |
the motor oar makers who, in spite of
wnm sl SR supreme
I in thelr ‘ahl\wu and their
country, west stra’ shend with re.
ew e muv and by thelr example and
A i thelr oWER sucfess l“"kd\ otheg
mufl.... along with them I
“Far the Paige the yoar has been one
of peculiar success and the rause of |
special lmnw In the Srst placs,
. v;nmnd it the feld a’|ml» tor
fthe Bral sA YO agy n A Yery
sow monks we mrum et only
coukd we t w«n but that
if we -9"“ the demand we
Bad creat we mugt et busy and wee
quire more factepy sfmce, increase our
marulactar ng systems and coptract for
vastly greater amounts of material
Q"' 'm Um‘ .
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e Fifth Must Be a
Reo th 1 ; bil
WHEN YOU CONSIDER that Reo the Fifth is today the
oldest chassis on the American market, and therefore in
the world -and that this car has outlived scores of cars
that tried to compete with it in that most popular “thou
sand dollar class,” you will agree that this must be a truly
wonderful motor car.
FOR NOW FIVE YEARS this is the sixth season -Reo
the Fifth has held first place in the esteem of buyers and
users against the most terrific competition that ever
assailed any model.
NOT ALONE HAS IT CONTENDED against other suc
cessful makes-—always maintaining its lead—but it has
withstood that wickedest of all competition, the failure
the car originally priced several hundred dollars higher but
which, its makers, bankrupt, was finally thrown on the
market at a price lower than Reo the Fifth,
STRANGE THAT ANYONE would buy such a car* no
factory behind it; no one to make good the guarantee; no
where to get replacement parts.
BUT THEY DO--the “bargain hunters”—and we in the
automobile business have learned to dread that kind of
competition—just because there is so little substance to it.
Johnson Motor Car Co., 455 Peachtree St.
Wf /V . (A
the New REO D the Fifth
| A !i %fi(onf/mgfe'fir
l—__ 5. A
VR S & T / :
- \\\l@@_ TRLE R \\\/‘é
'/T][ik - "):\*' |
W) S 8 TSD
Makers of Autos Prepared
For the Shortage of Steel
No ene i more sharply affected by
the present steel shértage than s e
automobdle maker., but ihere s Sowl
"muw “d nun that the crganiaed
w ® nL! m
.mn eafficte ! l;n :'.z over the a‘:
} ¥ ¥ ." oo
e mmum &h ow
“m we e EVey
mitheon h':':f:puu in m& b
stacies than they are la-day.
With an unsur demand for their
g iIR TS b R
eo = 'S B ay
A has et
¥
gm that are already preity -Jhdw..
A possible source of relief for the au-
Lol e kers b sald 10 He in & e
winhsn d':od specifications, wherehy
certatn %.::m o %
-
fm’mtm'.u is de an be in
troduced without the
strength and dmfl"t of the
are belleved (o be
by e soter, S g o
um whioh uom
botls W and, o some extent
Phe Particular oint ot lesue jo the
v - R
salphur wu! of the carbon slesls
that are W y wsed in autamobile mak
ulaeturing and which _are produced
B Satamohils Bngineors. Thess
¥ Hew
n—rbL‘u‘lN which Um" SRlver
ww“ .‘, the aulosmobile e
ors, ® sulthur content in earbon
:“ net to escesd five hundredihs of
r claimed by acéredited author-
Ties, b-om that it & possibie 1o per
::' a constderable increase in sulphur
thout Impatring the strength of the
:Monfl or m“:at c.rnr‘uu propertios
an apprecis o .
Teats vutwlu tedd U’?" 4. K Unger,
of the Carnegie Steel Company, are nli
to bave demonstraied the truth of these
assertions in @ thoroughly scientifie
manner.
s e ATR S 3.
The tion to bond Cole Ceunty,
o ter 1160068 for the bullding of
be resubmitied wit a few
together with two other bund propost -
BUT REO THE FIFTH has withstood many such storms—
and always came out with flying colors.
THEN THERE WERE THOSE FLURRIES occasioned
by new makers jumping into the arena, or old makers
projecting new and sensational models in franctic efforts
to stem the tide of Reo the Pifth popularity—and still the
great model triumphed.
MUST BE A'GREAT CAR —must be—and it is.
NOT ONLY IS IT made of the best materials known to
. science; not only is it the product of the greatest corps of
mechanics and the best equipped factory; but it has
proven to be the simplest car to operate; the most acces
sible and the lowest in maintenance cost and these com
bined account for its supremacy-—the invincibility of Reo
the Fifth.
PRICE OF THE LATEST model--same famous chassis, but
~ refined and improved wherever that could be done—is $875.
ONLY PROBLEM that confronts you and us is—how to
get one. Demand is tremendous—many times the ca
pacity of the big Reo plants. -
ONLY WAY is to order now—immediately—and get a
definite delivery date as soon as may be—we’ll tell you
just about what date you may expect your Reo the Fifth
Highgpoed&nou
Lethe light weight, high-speed metel
hn»flyvmm-fltm"-
spend, slugEish Lype,” states Charies w,
Tway, Atlanta Wanch manager of the
Haynes
1L i the light weight, high-speed 1790
of wotor thal has made joseille the ek
treme popularity of the sutemobile of
to-duy. The simpler the design, the
wore officient will be the working of
the engine and the better the result
“In the last races at Nheepabiend Moy,
New York, the high speed type of motar
won In almost every case. Exceplional
fenibility is -
rangs J.r.a""‘:."m".?’uw"‘?‘.“?»
siow speed type
:\anun‘ of the er%m“:"'
?»%E«EJ:'«"mu wfl-l‘x
whioh mnmmmmd
mmlrw‘z-f-l,u:
” -
‘tuhm -nu'fi"w‘"' h:u*nnld
urne mww-uuumu
L"fi&"" stroke. With the “:
5" e e s Gocided \ock
m:‘"lu Wm“w’om
wEmoL M:a per_minute,
or # revoly per minute. The lat
mhn‘dhnn‘d.dwlmm
per hour on high gear.”
New York Mail Sees
~War Ahead for Ford
Chevrolet™ s on every tengee of
he show. In oue short year it has wel
for iaelf & place on the fiest seer and
becaines one of the big names fn the
industry. More than this, 1 bes &
Iw Ueneral Motors, the mesl powe
ful aggregation of woter car buliders 18
’wo United States -
The handwriting on the wall Is ap
1o read. With & Bve-passenger ar ot
Fim and Buics Oskiand and Oldemebilnd
in the combination Henry Pod -t
have in W. € Durant W’%
iys e I 8 guant
-mm prices c‘!u will have
reckoned with. ln fact, the fivet real op
position the Pord Molor Company has
exer t,.%
The “Four-Ninety” s & regular 00l
with an engine with overhead v
shd & removable head. and you cah
1 owith electric Lght and starting equip
ment for §iio
With pew %wm‘Nr .b’?h anrd
byiddin 1 Tearrytown,
l:::d tg‘ .‘u*l Teronte, t\#
ditlen o the u«Tn plant at L,
R 0 i"o proiucuin’ o 7 s
this oty ¢ yrodet Yo
,vmo:v enting ;un- 2, 1914, will be x
cars
in wont, 1918 sees
and V.towol‘l - .\M:MW
A hattle of the glants 8 1.
pending —~New York Evening Mail
e ————————————