Newspaper Page Text
10
Sportsmanship Terminates Per
formance Which Has Contin
ued Forty-four Days.
. é e NDpurs
» . e resenie
t * the \ .
ring Car, W - cals
- 2 , ance MArks
. % : Ev.w
y . ) slop e
' - : s TOl ares
el 04 % miles
: . ’ . v oas “ i -
vl ™
’ 3 & 2 nied place
" g - ¢ by e the new
2t ha : i s few &
"oew & Aant s of motar
Masar S axtinn of Low Al
e o maell stejpe ' the drivers
soat and swil §of | gnition. For
e frst ne nearl 4 days the
AW e ' wwedd ife -giving
park and i
v ein * ¢ ™o dew mred
o 4 Pra ! 1 continue
r A FEyre iaye. A Ihe _mr Was
mimediate sestaried and loft for a
mphia wugh Southern Ca
forsia » . sone where 1t will be
* iy @ . e ands of enthusiast)
notorists » SYEe Wa «d s prog
"as 1 1 hamplons "
Last Day's Run Eiggest.
That the run might have contiy
{1 indefinite without & motor stog
& the eilef of the Maxwaelil's Ccrew
nd the official A, A. A cheervers. As
\ demonstration of its perfect condi
wr. the final day's run was made the
ongest and fastest of the entire 4“
which comprised the whole trip. Dur
ing this 24 hours the var overed 362.5
miies
At no time In the jou was the
ar's avernge below 560 miles a day
his fact resuited in s annexing all
ne - distance records from 2000 miles
pward, thus adding to the laurels of
¢ new endurance champion
Sportsmanahip was the chief factor
putting the arbitrary stop to the
run when even more siriking results
wight have been attained It i» the
hape of the Maxwell forces that other
Pacific Coast distributors may smu
iate the example of the Lord Motor
Car Company, which conducted the
run At least two other large deal
ers had informally promised to atl
empt to beat the Maxwell record
These promises were made early in
the history of the run. It was feared
hat. in case the Maxwell continued
further, the result would thoroughly
.%fnwoung ompetition
ho Will Try Next?
Motoring authorities nationally and
on the Pacific Coast, realizing that
motor nonstop competition 18 now |
about the only form open to stock
arse, are anxious to encourage its re
vival lin every way Their requests
were joined to the fact that the sales
sctivities of the Lord organization de
manded the attention of the members
of the car's crew,
Fhe test was throughout under the
anction and observation of the con
test hoard, represented by Earl Coop
er, the race driver, who was In charge
of all detalls. The car was taken at
random from a recent shipment, and
was declared stoek in every detall be
fore the start. Obsetvers, appointed
hy Cooper, vhn:ed every foot of the
run,
Dodge Production
According to Automobile Topics, re
ent figures submitted to Wall stroet in
terests with regards to the volume of
bunlno-? du:eflby Ilt;: vnart?uc. motor (l-;r
compan u e first nine months
"? 1:5. gm D::n Brothers in fourth
place.
Dodge Brothers have no dealings with
the financiers, as the business is owned
entirely by the brothers, John F. and
Harage E., but the figures were sub
mitted by another gompan hiok rllced
;m'elf considerably turthc“wn n the
ist,
Bodies of Concrete
For French Autos
Concrete motor cars are the latest in.
vention of a French carriage maker.
The concrete differs in (ts composition
from that used for ordinary purposes
by having a large percentage of cork
substituted for gravel. The body |ls
made by placing a metal form over the
wooden trestle, with a small .T“ be
tween. A mixture, composed of plastic
umn.l?m of concrete and the {mund
cork is poured into this space. The fin.
ished product is said to be even lighter
than wood.
In Fire Department
A statement of how much is saved by
nperating motorized fire apparatus has
been made bamchnrd H. Johns, presi
dent of the Itimore Fire Board. He
‘says that when one of the companies
used horses only-—-five in number—it
cost $63806 a vear. Since it has been
motorized this amount has been reduced
to $49.94 a year. In neither case, how
ever,, 48 repairs or depreciation figured.
The blmmore fire department wllfucon
tinue to motorize. .
Motors Clean Streets
Cheaper Than Horse
As the result of exhaustive tests of a
motordriven squee-gee tym. street
cle&nlnf machine made by t Depart
meni of Public Works, the City of Mlil
waukee, Wis., will purchase a battery
eof such machines early next yvear. The
cost of clianing streets with the mo
tor-driven type is 16% cents per thou
sand square {tnds of pavement, com
pared with 388 cerfts by horsedrawn
equipment.
b sioivsglhpsas s
New York Orders
- 300,000 Auto Tags
~ The New ggrk fVehicle‘ Bureau is xlnak
in e ns for an immense volume
uf‘ grutfllur:- during the coming year,
Orders have already been placed for
200,000 number plates which will be
ready for distribution when the fiscal
,\'e:{ beftnl, February 1. The bureau is
basing ite expectations on a big year
on, the increase in the number of li
ceness during 1915, when the registra
tion totaled a‘lmolt 225,000, .
C I BATCHELOR, wan
o ager of the Atlanta
retail department of Jhe
Maxwell Motor Car Company,
He has opened showromns ap
posite the Wineeoff Hotel, and
gathered around him an ‘able
corps of assistants
;i . ‘
B o
Realizing the importance of Munu'
n motor car sales, the Maxwell Com-|
pany has leased a prominent bpliding
at No. 165 Peachires strest and uu"
one of their most experienced salesmen |
here as manager
. H. Batehelor, who heads the rrllllg
organizgation, s an automeblle man of
tong experience, and hrings with him
a 'nuruugh knowiedge of the entire In- |
Austry fe was for a number of Years|
one of the prominent dealers of Chicago
and has been at various times Mdentified |
with several of the larger manufactur
ers before }.mn’ the Maxwell ranks |
1t in his Intention to draw his seliing |
organization from local sources, and s
strong In his belles of the future pros
perity of the Bouth and hey people
On Harl idso
arley-Davidson
K. W. Mollingsworth and E.*M. Cas
tles, of Anc-u. Qfi took & erack At
the automobile rectrd between Atlanta
and Augusta on last Sunday morning
and have broken the record held by av
tomaobiies b“il minutes, &= it I 8
understood that the former recond be
tween Atlanta and AUP”“ by automo
blle was 7 hours and 10 minutes I
Hollimgsworth .Y«t Castles, on 8 Har
Jey-Davidson motoreyele with sidecar
Attached. or & three-wheeler, Bovered
the distance between Atlants and Au
gusta in & hours and 12 minutes. .
Hefore leaving Atlanta on January 9
they checked out at the Western Union
Telegraph office, No. T Forsyth street
at 5:45 &. m. They checked in &t Augus
ta at the Western Union Telegraph
Company's office at 4:4% p. m.
On the lflg they made seven stops
for gas. They also . lost the road,
tharte losing In this way 32 minutes.
“helr total time was § hours and 54 min.
Ltes, and they lost 32 minutes as stated
abyve, making their actual running time
& Lours and 22 minutes
Mr. Hollingsworth claims that he holds
the record between Atlanta and Augus
ta and is willing to defend It and make
a wourr that if anybody else beats |havl
rec he can cut the time. The ‘“"'I
tance between Atlanta and Augusta Is|
considered about 176 miles,
The Jiffy Starter, an entirkly new
device for starting Ford pars, is being
placed on the market in Atlanta by
rnn:' Wachman, with offices at No, 70
vy St. {
rt is & mechanical started and its con- |
struction is very simple, It is not nec
essary to bore holes to Install the device !
and the manufacturers claim that a child
can operate it with ease.
Mr. Wachman guarantees the work
manship and material and claims that
the "Jlg,\'" can be installed in one and
one-half hours by an¥ one,
Several Southern States are now ocov
ered and representatives will shortly be
lrwlllllflt in Georgia, Loulslana and
Mississippl.
——————————————
.
Consumption 46 P. C.
A test made with the Thermal Gaso
line Saver, which is being marketed by
the Southern Sales Corporation of At
lanta, was made on a Ford car from
Atlanta to Marietta last week. The re
sult showed a saving in gasoline of
nearly 46.1 per cent.®
The car was driven to Marietta with
the saver detached and the motor used
11% pints of gas. On the return trip,
with the instrument connected the con
sumption was 6% pints, The measure- |
mentgwas checked and the tank sealed
in A‘unm by a representative of The
American and the same check was made
in Marietta by Mayor Brumby.
Allin Auto History
._......___‘_ * -
The manner in which the American
public has consumed the largest out;mg
of motor cars ever turned out by th
American automobile mnnu&hcmurp Was
the marvel of the 1815 industrial year.
Practically every large factory increased
its production from 10 to even as high
as 100 per cent, and even then manu
facturers have been unable to keep up
with orders, and during the winter are
maintaining midseason production.
Will Spend Million °
On ll))ixie Highway
By the end of next year it is estimat
ed $1,500,000 will have been spent on
the Eastern Dixie hlxhw;(y route and
other mountain roads in Kentucky. A
new good roads association in Scott
County is preparing to ask for a SIOO,-
00 road bond issue, and that county,
like Grant and Kenton to the north of
it, is spending its entire State aid fund
this year on the Dixie route.
ABARNY'S wUNDas asßdivas, siuasia uep SUNDAY. JANUARY 16 Iwie
T R T e e e T
I;? Promotions in
! |
. Hupmobile Ranks
| 3 Walter iwake, president of the
Illm Moter Car Corporation, bas jost
arncunced 8 sumber of premelione I 8
%m. factery urpantsation, eMoctive Jan:
¥
.‘oo A wghe TR, !ncm -lre @imi “-I
Verising anager, e cw-d
manager in charge of anies, W MI
I“‘““fl;f.w . |
"5 B ts formerly divecter of the
In.:ruuh Nationa! ¢ vupon Nervice
ard special sdies n':mulquw
e NM.T" wifth ¢ ¥ W
ae e assielant
Fredesick [nckingon, formerly ‘l‘
tant sdveriising marager. bheoomes -I
Mb&? aragr
ey D Hearts, formerly assistant o
My Flelds, becomes sales promotion
waneger
3. B Patterson, whe has handied
the Mupmobile publicity, hecomes ansie
tant advertising manage?
1 1. Kenyon hecomes general serviee
manager n charge of lewm
e, parts, stock and orders and o
" Prank Witl, the oid Atlanta race M-I
ver. .’u‘a :urn-l in m;h!'"f:l:fl- o
the lowa pesdinay. In div anager
'~-o.~m in Georgia. Plorida, AhlunAl
and Tennesscs 4
iR — '
4 I
65000 AUTOS IN THE M'Y‘
There are GOOO motor vehieles, in.
Asiing hoth ‘W car and m‘
trueks, supply'ng the army in France.
|1915 tlxntflnnt kiy
i
“Phe year jast deaen te & clese has
et & momentows one fer the melor
car moustry abd one of specisl sigein
oance To GGF enpeny Hagry M
tn»n. president of mo*:u-elmm
Motor Car Company
“Ae every one hpows hmdluess condi
Im— were abmornaml oo o«w of the
IN-:m M.'i‘fi. h.a; fems luw:“
tainty wera early 6 the war chmnged
,mua:n amd phimiem ased -u‘m*»:,li
Auinest " in .w. * 1 .
eltimination of £ r’“&ifl‘ eßport mar
Mot for pleagpre cßrs As & alier of
fact the autotnchile industey in 1915 r ‘
Inm‘u & iremendous bown, but »
P ansn on legitimate business
Nt & Hitle of the general prosperity
of the coumtzy is due 1o the vourage of
’bc motor car makers whe. in spite of
| wum s with supreme
I in thelr wete and thele
country, went stra’ whend with re-|
newed .mg and by thelr examiple -m!i
I'W thelr own sus seas t‘"hq\h‘!n‘(v
¥ vies miong with Ihem I
I “For the Palge the year has been onse
ot vuiul:;v s ean nr‘ ;:v.flw:. "'1
apees tal Ul kgt L rat jdace, |
e veniyred b‘h't‘ field of Bines for
the first time & yeor age In & very
sow woeks we ionovered thet ne oty
could we T on @ wess, bt that
if we -g'n merd the demard we
had craated We mugt get busy and w
quire more fßctopy space, (norease our
marulactaring systems and contract for
vastly greater amounts of material’
R T—————————————
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‘ Wil ',‘Z, U V! 411
the Fifth Must Be a bil
WHEN YOU CONSIDER that Reo the Fifth is today the
oldest chassis on the American market, and therefore in
the world —and that this car has outlived scores of cars
that tried to compete with it in that most popular “‘thou
sand dollar class,” you will agree that this must be a truly
wonderful motor car.
FOR NOW FIVE YEARS this is the sixth season Reo
the Fifth has held first place in the esteem of buyers and
users against the most terrific competition that ever
assailed any model.
NOT ALONE HAS IT CONTENDED against other suc
cessful makes—always maintaining its lead—but it has
withstood that wickedest of all competition, the failure
the car originally priced several hundred dollars higher but
which, its makers, bankrupt, was finally thrown on the
market at a price lower than Reo the Fifth,
STRANGE THAT ANYONE would buy such a car* no
factory behind it; no one to make good the guarantee; no
where to get replacement parts. ;
BUT THEY DO--the “bargain hunters”—and we in the
automobile business have learned to dread that kind of
competition—just because there is so little substance to it.
Johnson Motor Car Co., 455 Peachtree St.
ZeNow REQ t the Fifth
o 4 ; %fi(m/m% : Jour
I e Ifli‘:}'\\—_,‘ .T‘\\'\. ’:,/j\\ /LII
- ff——"“ —’-'—‘s-— i
Makers of Autos Prepared
For the Shortage of Steel
N gme in wmore sharply affecied by
the present steel shortage han is the
sutomabile maker., bat thery s Food
..m‘n ‘.d'b):.' that the or gl bt
M hm
Im' mm'-;» ::l awer |=: dflj
‘“ e m
Im‘:‘ c«»m;-m The asutvmobile
manufaturers wefe Re¥er in oy oo
st 1o co-uperate h.m& wh
slacies than hey are .
With an »-.ups e et %
products amd with B LY .
lm uvou t have Lwen
@ wit the past twe ) the
stringency of materisis s iy
o e Kt
lines that are aslready pretty well de
e S S e
wa
viston of steel specifications, wherehy
Theapty and Jauic sty e %
£ »
m-d"l‘:-uu-. it s can be in
tront sl without the
strength and dmlflhi‘ of the
:ul are belleved 1o be
.: the -lo'olnua»n. . .”.N
Lo, s laiuees
tasthe mo:r and, e sune sklest,
o P I
¢ point ot s
wr eontent of the carbon sleels
that are widely used in autmabile wan
uiaeturing and which are preduced
l::' ":l & utumchile -s w
¥ nee
&M&mibfl“ which MH""" WRlver
-.,W.d ? ihe aulomobile e
ors, & sulphur content In earbon
:fl Bot to escesd five bundredihs of
.r : claimed by actredited authori
ties. n..m that it is possible 1o pers
mit & consierable Increase in sulphur
without! impatring the strength of the
material or s ho! warking properties
W _an appreciable extont.
o T Bet a 1
to have deswonstraied the truth of these
assertions in & thoreughly scleatifie
manner.
The tion te bomd Cole County
Mo for 1160680 for mmu«t.-g
roads, which was deteated recently. wl
be resubmitied wit a few months,
together with two other bund proposi-
B I RRmll———————
BUT REO THE FIFTH has withstood many such storms-—
and always came out with flying colors.
THEN THERE WERE THOSE FLURRIES occasioned
by new makers jumping into the arena, or old makers
projecting new and sensational models in franctic efforts
to stem the tide of Reo the Pifth popularity—and still the
great model triumphed.
MUST BE A'"GREAT CAR —must be—and it is.
NOT ONLY IS IT made of the best materials known to
. science; not only is it the product of the greatest corps of
mechanics and the best equipped factory; but it has
proven to be the simplest car to operate; the most acces
sible and the lowest in maintenance cost and these com
bined account for its supremacy-—the invincibility of Reo
the Fifth.
PRICE OF THE LATEST model-—same famous chassis, but
refined and improved wherever that could be done—is $875.
ONLY PROBLEM that confronts you and us is—how to
get one. Demand is tremendous—many times the ca
pacity of the big Reo plants. ¢
ONLY WAY is to order now—immediately-—and get a
definite delivery date as soon as may be—we’ll tell you
just about what date you may expect your Reo the Fifth
AR
Lorme light weight, Mgh-speed matel
is rapidly replacing the ol thme slow
speed, sluggish Lype,” states Charies W,
Tway, Atanta branch manager of the
Ha)y nes
I B the lght welght, bigh -speed 1)
of motor thal has made possibie the ok
treme popularity of the automobile of
to-day. The simpler the design, the
wore efficient will be the working of
the engine and the better the result
“In the last races at Bheepabond Bar,
New York, the high speed type of motor
won in almost every case Exceplional
Penibility i» affopded, making possible
fu‘\r u‘ -rd- Bever equaled In u:
-h-np:.‘xw
“he d!»mgm-m
- Mfi"-:« . "tx
the t 1 not with the gear sh
‘whioh mc.izowmmd
(@ear shift
iol e IR
M%m wear. The molor
Iw wmmmnumn
and longer strove. With the ‘
| Mh.mfl—fl»pbmm
‘Sfi ¥ he &".—u' o s
‘:rnfiru.mau%t-m
Iprwflfll.wv"
New York Mail Sees
“hevralet™ l;“u :'o'! tongue o
ihe show. In one short year it has wel
for Haelf & place on the et flosr and
becomes one of the big names In the
industry. More than this, 1t bas &
oorbed eteral Motors, (he most Powen
tul aggregation of motor car bulldere 8
the |'nited Blates -
The handwriting on the wall is soep
10 read With & Sve-passenger oar of
Fim and Buics Uskland and Oldemebiled
in the combinstion Henry Pord Wi
have in W. € Durant uflm N
iye m;:m n 'L“"K
o v prices that will have
reckoned with. la fact, the firet real ap
position the Pord Mefor Company has
eyer
mm: Ninets™ s & car,
with an engine with v
and & removable head, o you AR
T owith electric light and starting equip
ment for sio
. \\;u:, new _?mm'mr ulavu ard
iMdings at Tarntows,
u“m. «E , and Teronto, (\m
ditten to (he m’m jlant st
and the 1750 Naby CGrand factory In
this efty, Chevrolel production for the
::r ending June 30, 1916, will be MO~
Cars
i wond, 184 seas W
.N;.‘,.m . A\mum%
A battle of the ants s In leme
pending —New York Evening Mall