Newspaper Page Text
Vice President of Mahin Advertis
ing Company Reviews Unusual
Past Months.
William H. Rankin, vice presaident
Mahin Advertising Company, Chica.
gO, prophesies a prosperous 1914 for
advertisers
“The year 1515 will pase into his
tory As an unusual year, as a year of
big business”™ he says. “During the
early months of the year business
was not good. Nearly everybody was
stic. War orders helped »
Bul.. but, taking If altogether, busi
aess for the first six months of 1913
was far behind the corregponding
period of 1914
“Early In the summer favorable
erop reporits were received from the
Northwest, the Central West and the
South, The harvest was much later
than usual, but the general result
was splendid,
“Nevertheless, general gloominess
continued, The weather was bad
diplomatic complications were threat
ened, and capital was disposed to be
tmid.
“After a depressing August there
was a sudden change for the better
In I!hplflnblr the wheels of com
merce began 1o revolve once more,
the pessimists ran for cover, and the
optimista, after having had an en
foroed vacation extending over two
or three years, were back on the job.
Business becams good, healthy con
ditions were restored, the fog of
doubt lifted.
'W‘ in South,
“One the big reasons for the
encouraging change was the improve
ment of conditions In the South.
“The Simmons Hardware Company
of St. Louis reported that after hav.
ing had practically no Southern busi
ness In August, trade In the South
was nearly normal In September
while in October, business every
where, North, South, East and West
exceeded not only that of 1914, but
went ahead of Yhe banner year, 1313
‘before the war'
“Representatives of such houses as
Marshall Fleld & Company, whole
sale: the Royal Typewriter Company
the B. F. Goodrich Company, Haynes
Automobile Company and Hart
Schaffner & Marx say that business
has been so good during the past six
months that they will not only show
a large increase over the correspond
ing six months of 1814, but that they
will be able to report a total Increase
for the year 1915 as compared with
1914,
“It is safe to predict that in 1316
the automoblle and accessory manu
facturers will have the best year In
the history of thelir business. Nearly
every manufacturer was oversold in
1915. Take the Haynes Automobile
Company of Kokomo, Ind, for In
stance. A. G. Selberling, of the
Haynes Company, has assured me
that he could have sold 10,000 Haynes
ecars in 1916 If the factory factlities
had not been limited,
“As it was, the Haynes Automobile
Company made and sold more cars in
1915 than were produced and market.
ed by all other Indiana manufactur
ers combined, This coming year the
Haynes Company will double its out
put and is sure to sell all the cars it
can make.
Demand Exceeds Supply.
“Nearly every automobile manufac
turer underestimated the number of
cars that would be bought in 1915,
hence the entire industry benefited.
The cars that were best advertised
were the first to be sold out: but the
unadvertised cars—the cars that were
little known—got the benefit of the
excess demand. *
“Silent salesmanship—advertising—
will piay a more prominent part in
the big successes of 1916 than ever
before.
“Forcible silent salesmanship,
which is advertising in newspapers,
backed up by equally forcible sales
manship, will determine the varving
degrees of success aspired to by man.
ufacturers in the coming year.”
No Decrease in Auto
Demand, Says Tway
Durlnf the past four years a number
of people have been saying that the
market could not eontinue to absorb the
constantly increasing out")ut. says C. W,
Tway, of the Haynes Atlanta branch.
Up to the present time these people
each year have seen the miracle of the
demand which seems to know no satiety
~—yet they continue to predict direful
things for the automobile business.
They forget that out of the 703,000 peo
ple who bought automobiles last vear
glc?aex are 300,000 who are merely prac-
Every one of these 300,000 is getting
the motor car habit and a large portion
of them will buy larger, more comfort
able cars this year—in addition to tha
hundreds of thousands who decide first.
off on a quality car. |
.
Boosters in New I
‘. 3 I
Highway League
The Highway League of Texas wae
organized at a recent meeting of good
E)ads enthusiasts which was held at
{berty. Governor James E. Ferguson
was elected president. He was present
&nd promised his hearty supvort to the
food roads movement. Other officers se-I
ected were: Prof. B. H. Coghlan, high
way engineering department, State
Agricultural and WMechanical College,
active vice president; Paul Helsig,
Beaumont, second vice president; W, 5
McCaleb, Dallas, third vice preésident;
H. A. Fisher, Crockett. fourth vice
Hresident; A. 8. Vandervoort, FHouston,
fth vice Pre:ldent; Leon Walthall, SBan
Antonlo, sixth vice president; R. J. Kle
berg, Kingsville, seventh vice president;
W. J. Meininger, Rosenberg, secretary
treasurer.
.
Firestone Issues
.
Book on Care of Tire
Realizing that motorists spend thou
sands upon thousands of dollars need
lessly each year on tires, the Firestorne
Tire and Rubber Company, of Akron,
Ohio, is issulnf a book, entitled ‘“The
Care and Repair of Tires.” Thig is in
tended to help the motorist el?minate
unnecessary tire expense. In it are
contained certain facts that each auto
mobile owner should know about tires.
A careful reading of this book with a
study of its many photographs of in
g(ured tires will furnish enough tire
nowledge to reduce both tire bills and
tire troubles. A copy of this book can
be had by addressing the Firestone
Company at Akron, Qhle.
Dodge Bros. Carin Unique Demonstration
Rides Easily Over Prostrate Performer
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bfiu R R SRR B TR sVL DI R ee IR RLT P EICOR R NTR
The Commonwealth Motor Com
pany, Lid, of Richmond, Va., recent-
Iy participated in a novel stunt to
prove the spring strength and easy
riding qualities of Dodge Brothers'
CArS.
At the Virginia State Fair one of
the track attractions was “Buller,
the Auto Flend,” who allowed a load
ed motor car to run over him while
traveling at a speed of twenty miles
per hour. |
Dodge Brothers' ear was selectel
by the fair officials to be used in the
act and Loule R. Phelps. manager of
the Commonwealth Company, deter
mined to take advantage of the stunt
to demonstrate the easy-riding qual
ity of the car. Consequently, he filled
it up each time with prospective buy-
I-u. who were thus given the oppor
tunity to see how easily the car rode
I‘h"‘ jolting over the prostrate man.
Bubliler also testified to the spring
action of the Dodge Brothers' car by
declaring that the shock to him was
much lighter than with other makes
of cars. |
| —
I . |
Distance and Cost
| 1 |
Cut at Big Speedway
| i |
The Indianapolis Speedway manage.
ment have cut the distance for their
Memorial Day race from 500 to 300
miles, and at the same time have cut
their prize list down to $30,000, The
ilut prize is only $12,000,
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) e S %3
The Fairfield 51X~46"
$12958 roasoerrorr : 3
If It's Paige It’s the Best
HEN you buy a Paige
Fairfield *“Six-46" for
$1295, you buy a motor
car that has already beea na
tionally endorsed.
It isn’'t necessary for us to
“claim” for this car, beauty, full
seven-passenger comfort, power,
service and general motoring
elegance throughout.
It isn’t necessary to “claim” that
the Fairfield has a speed of “sixty
miles an hour’” and throttles down to
two and a half miles an hour. Every
Paige Fairfield does that.
Paige carsare not racing cars. They
are designed and manufactured to
give ladies and gentlemen the maxi
mum of luxurious motoring. A Fair
field was recently driven by a lady
Paige-Detroit Motor Car Company, Detroit, Michigan
Fairfield with detachable W. J. DABNEY IMPLEMENT CO.,
Sczd;ffiz,ofmplf:te :}2;2 Paige Distributors for the State of Georgia
Sedan - - SI9OO “Everything But the Horse”
Town Car - - $2250 Atlanta, Ga. 96 8. Forsyth Street.
f. o. b., Detroit
HEARST'S SUNDAY AMERICAN. AYLANTA, GA, SUNDAY, JANUARY 16,1916
How the Cost of Automobiles
Has Bg_gq__ C_Et t_n Five Years
Whee!
Name of Car. Year. Cyl Base.
Apperson .&1 4 1 T"
"we & a 1
Buishk .coconsense N 8 & ",
Bulick ¥ ::g "
LER R LR LR
':“t 4 1 '!”
CoONEe cnesrcec-TN] €% 1,048
s 112,080
GOO cvicsnisscn Tl & I lz
we 7 W@ N
Chaimers .........1911 & 196 14600
OWe 6 1N 10
POS .cooveresesc.ToT 4 WS 780
1916 4 WOO 440
Frankiin ..........1911 6 123 3,500
196 & 120 1,980
Haynes .. ..c....1911 4 118 2,000
1918 6 127 *14%8
Inter. State 1011 4 188 1.7%
196 410 #
JOSkeon ..........1011 4 19 1
196 4 112 {9BB
Jagkson ..........3011 4 10 230
Wl6 8 1M 11,685
P ioccccsseccd NS B TB 2.7
1916 6 128 12,100
Locomebile ....... 1911 & 135 4,800
1916 6 140 14400
SO .icossassce Bt B B 5,650
we & 1R 3.280
Marmon ..........1911 4 120 Lg
::10 ¢ 1% 12,
Marion ........00.1911 4 190 1.27%
1916 6 120 11.00
Maxwell .....e.... 1911 4 104 1,100
m— ey
1916 4 130 313,000
Mitchell .......... 1011 4 112 1,500
1916 6 125 11280
ONND scisiscasccs il € T 1.77%
96 4 113 1
from New York to San Francisco—
WITHOUT ANY MECHANICAL
TROUBLE WHATSOEVER. Tried
and recognized service is the claim of
the Paige.
All of these dn;g' have been defi
nitely established by thousands of
Americans who own and drive the
Fairfield—who have selected itin pref
erence to az:nddl other light g&w
on the mar
No radical, revolutionary exgeri
ments will be found in the Fairfield.
This car is supreme in genuine, basic,
obwvious Quality.
The Fairfield isan ESTABLISHED
SUCCESS and the American people
have so declared it.
The new Fleetwood “Six-38"—
sloso—is in every impartant feature
a five-e&usenger reproduction of the
Fairfield.
Whee!
Name of Car. Year. Oyl Base. Price.
ciniannisdeinlitl . & B 8 . PUD
W 6 & 18 11,088
‘eassemses Il & %
%16 12 n
N saesepiene?Ot 69 1,600
4
.._....:::.‘ : = u~
sssassses BNy 9 :3 .'”
1916 4 108 1
and ... ...... 1011 4 118 *I,BOO
w 4 i v
" el 8 e 180
Peeriess .........1011 4 123 400
r et § il
seessienssßUlY B 8 &
Putiman .........1911 4 1%
sesencesceesc SOO 3 088
DD icesssssasncsall & BB |‘a
M 6 4 118
sovoconid- L- & 199 3,200
getaker i 1 4 117, aase
t sssanss
. B 3 BN
Wl6 6 122 11,008
DD ceesssrnee sl § T TRENN
w 1 4 115 §127%
INMON ..vveeeess 1911 6 126 3,150
1916 6 128 2288
*Price does not mclude top, wind
jeld, or any rmdorn accessories,
IPrice Includes se!f-starter, top, wind
hield, demountable rims and electrio
fghts, ISslight Increase this year due
to cost of materials.
I
|
i N
‘Hotel Manager's Investment of
1904 Is_Now Multiplied
119 Times.
Here's an Aladdin's Lamp siory
that comes out of Lansing, where
Reo cars are made
Every man who travels Michigan
knows the Downey House, one of the
most famous hostelries In the entire
State
Anyone who has ever stayed at the
Downey House knows genial “Rilly™
Grove. Billy s now manager of the
Downey House~Charies P. Downey
has long since come to leave every.
thing to Billy. But in 1904 when the
Reo Moter Car Company was first
tncorporated, Rilly held the position
of clerk
Billy was one of the many Lansing
people who had implicit ®aith In the
men who were then starting in the
new enterprise, and he invested the
to him, Inrmowm of one thousand
dollars, In stook.
Inoreased 119 Times.
The other day when the Reo stock-
Ibold"l met and decided to Increase
the eapitalization of the company to
$10.000,000, at the same time voting
& 100 per cent stock dividend, Billy
sat down and figured up how much
bis thousand.dollar Investment had
developed Into In the eleven years
since the Inception of Peo. He found
that It now amounted to $119.080,
In order to understand this tre
mendous increase one must remem
ber that the Reo Motor Car Company
was originally incorporated for only
$500.000, then Increased to §1,000,000,
later to $4,000000, and now to $lO.-
000,000; and that besides the stock
dividends declared at those various
times, there has been something ltke
1.500 per cent in cash dividends dis
bursed among the Reo sharsholders.
One Amn’ Many. |
Billy Grove's original SI.OOO worth
of stock has developed ilnto 2,400
shares. This, at the present market
value, 35, plus the cash dividends he
has received, gives him a net earning
on his original sl,ooo° of more than
SIIB,OOO.
“And, Dest of all' " says Donald E.
Bates, secretary and treasurer of the
Reo Motor Car Company, “is the fact
that Billy Grove's story is precisely
the story of a 11'“‘ many other Lan
sing people who had confidence In
the men W ho organized the Reo Com
pany, and whose confidence has been
justified and so handsomely reward
ed”
—an automobile that is disfincfive, not only
because of its remarkable price, but because
of its remarkable value at that price.
In an assemblage of motor cars, the Maxwell invari
ably becomes the sfandard for light-car comparison.
And the natural tendency to accept it as a thousand
dollar product makes the price even more astounding.
New Atlanta Showrooms
You are cordially invited to ses this distinctive Maxwell
at the new Maxwell showrooms, 165 Peachtree St.
You, too, will be enthusiastic over the beauty of the Max
well, and the absolute completeness of equipment inaludsd
at the price advertised.
And the comfort and pleasure of a ride in the Maxwell will
demonstrate the reason for a prodnetion of 100,000 new,
completely equipped Maxwell antomobiles during the New
Year, 1916.
$ f.o.b. Maxwell Motor Sales Corporation
Detroit ¢ 165 Peachtree St.
. OFPEN EVENINGE . .
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, L PN e el
‘ II_I/ A , /
u e s
.". i:./ .—_—__—._——__—_:—._:"""——‘———-—‘-‘ s RO
VY e N IR
Vi “The Car Complete’’ ‘ -
pr——— T &
rul
g . %
\3\:“0?-*5.&-'-..'.
C. W, TWAY, Atlanta branch man
w of the Hayhes, has been fooded
h work this rfl week. He returned
from the New York show Monday and
settled down to curing & slight attack
of grip, and also cleaning up detalls
in order to get away in time for the
Chicage llcu.. Lk
N N. MATIN, general manager of
the Oakland lut:om Company, an
mounces that his headquarters will be
removed from No 45 Auburn avenue
1o No. 453 Peachires streat. The re
tadl —h-:oux:ad‘muum
dled Glibert from the
mwh?u:n
L. L mmm:a..a the retall
sales forces of the Maxwell Motor
Corporation And is making headquar
ters at the new showrgoms, No 168
Peachires street
» 9 8
THE BTUDERAKER gold chassls
will be shown In Atlanta within &
sow montha, according to advices re
celved by A. C. Webb, Atlanta branch
manager of Studebaker.
5 B 9
W. . OAKES, of the Hubbell Oakes
Motor ('or‘pony. distributers for the
Mercer a Cole in the South, re
turned from the New York show last
woek. He was loud in his pralse of
the wonderful 1918 exhibitien In
wS 9 9
ACCORDING to W. J. Dabney, the
Grant “Six” is doing great business
all over his territory, and the Paige
line has started the new year with
& rush that indicates the breaking of
the big record :ueo :u 1916,
BAXON sales are still growing, sars
G. W. Hanson, distributor In (he
Southern States. Tha production at
the factory has been Increased and
‘Mm'mmolumnmnw
" s 48 |
. OVERLAND bdusiness has kept up
wonderfully during the winter
months, says W. 8. Becker, manager
of the Overiand Southern Automoblile
Company. He says that of course
the exoce Iy pleasant weather
hnldp-s his live bunch of salesmen,
but all the credit can not ge to the
weather man. £ e
JAMES T. TAYLOR, Afhanta
branch manager of Goodyear Tire
and Rubber Company, is happy over
the fact that he will move into the
new Goodyear bullding on Peachtree
just beyond Baker, within a few
weeks. This move will give Good
‘ym greatly added facilities for hand
ing the no'h.c :oh:un of dusiness,
A. B. NORWALK, president of the
Southem lngply Company, formerly
the 35 Per Cent Automobils Supply
Company, at No. 136 Peachtres street,
is in Atlanta disposing of his busi
ness here. He states that the reason
for looking for a haser is that
his other interests I’: New York de
mand his personal attention, and even
IlMu&l the Atlanta house has done &
healthy business for several years, he
must sacrifice it for his larger connec -
I' » B 9
.
I IT I 8 mmmcum‘m
,0» when one has (o wear the
color even In autos. That is the case
Im- yoar, however. Take the bean
tiful big Mercer that proved one of
[ the great attmetions of the brilllant
collection of cars at the New York
show--it 1s painted torpedo-boat
'm.nmdnumolaumd
luo United States torpedo boats
iHeadley Given New
Job by Maxwell Co.
I James P. Headtlay, whe has been act.
ing for some u-”. -
Ig,:::.:.""... T A
T of tative, with
i Rerie
His work be almost entirely In
the fleld and he will constantly travel
L over the entire BSoutheastern States,
making Atlanta in the future only about
once & month. |
20 Miles Is Speed
. I
Limit for Ohioans
The new traffio rules, recently 'O-I
mulgated by the Ohleo Highway Depart
ment, & now effective. The rules
wore formulated under the mom of
the Ohlo mfl'hn:'-‘am be
e sstnlay, henfa B S
n
I::,tln State, governing city and coun-
FORD STARTERS
THE “JIFFY' STARTER.
Price Complete SIO.OO, Including Priming Device.
The only perfect starter made for Ford cars, having
only two working parts and will outlast the life of the car.
WMmhhmmm'umo. No holes
to bore. te danger by installing one now. Terri.
tory open to reliable representatives in parts or entire
States of Georgia, Louisiana, Mississippi and Arkansas.
Mmmt
WACHMAN,
70 IVY STREET, ATLANTA, GA.
Record Sales Reported Sines
I
- First of Year Announcement
l of Models.
I Record sales of the new series 17
models are reported Ly the Nindedak
or Corporation following announee
ment of these cars two weeks ago; in
faot, figures show that more “:
orders were recelved during the
two weaks than In any similar pre
vious period
In anticipation of the My demand
for the new series 17T Stndebaber
Sixes and Fours, the factory has bean
running fu!l capacity, and more than
5,000 of the latest models b vs Deen
shipped asince unmsmmo‘a
made Januvary 1. Three th
dealers are now ghowing the series 17
cars and selling them as ast as they
come from the factory
Production 100,000,
The production scheduls for W
calls for 100000 of the newly AR
pounced models. Tt was originally
planned to bulld 60000 cars, and a
schedule was later increassd to 78,
The demand from dealers on the fin
ing line foroed the factory u'a
further Increass Its contem
output to 100,000 machines,
From all over the country come re-
R:m that the salesrooms of dealers
ve been thronged since the Intro
duction of the series 17 cars to the
public. These models are noted for
the fast that they incorporats sleven
added refinements, malntain thaly
former mechanical quality, and In
severa! instanoces show reductions In
price.