Newspaper Page Text
Sportsmanship Terminates Per
formance Which Has Contin
ued Forty-four Days.
Afrer arly Aoubling the Agures
that have for three Years representsd
the motor nonstop record, the Max
well touring car, w h has created &
compliete set of ng -distance MAarks,
tias been opped st Los Angeies
The Maswell's motor nonstop e
ord ia 2 2 miles. This repaces A
former record of 12,4049 miles
The end of the run wWas AiMost &
vivie hol n 1 Angeles. Thou
sands gathered at the appo nted place,
Boking traf® gl tendering the new
enduran hamyp a 0 e 2TOW AR
ovation new in the annals of motor
ng Mavor Sebastian of Los An
gaes himsa!f stepped 1o the Ariver's
seat and switched off the ignition, For
the firat time in near i 1 days the
Maxwell motor missed s Ife-giving
spark and stoppe
OMcially, the i was declared
anded Practical t will continue
for many more dayve ar the Car was
mmediate restarted and left for a
riumpha! tour through Southern Cal
forsia a Arisons. whers 1t will be
shown to thousands of enthusiastic
motorists who have watched Ity prog
ress 1o its championsiip
Last Day's Run Biggest. |
That the run might have contin
wed indefinite without a motor stop
was the balief of the Maxwell's crew
and the official A. A. A. ohservers. As
s demonstration of its perfect condi
ton, the final day's run was made the
longeet and fastest of the entire a“
which comprised the whole trip. Dur
ing this 24 hours the car covered §62.0
miles
At no time In the tour was the
Ar's average below 500 miles a day
This fact resuited in its annexing all
ong-distance records from 2,000 miles
spward, thus adding to the laurels of
the new endurance champion
Sportamanship was the chief factor
1 putting the arbitrary stop to the
run when even more striking results
might have been attained It is the
hope of the Maxwell forces that other
Pacific Coast distributors may emu
fate the example of the Lord Motor
Car Company, which conducted the
run. At least two other large deal
ers had informally promised to at
tempt to beat the Maxwell record
These promises wers made early In
the history of the run. It was feared
that, In case the Maxwell continued
further, the result would thoroughly
discourage competition.
Who Will Try Next?
Motoring authorities nationally and
on the Pacific Coast, realizing that
motor nonstop competition Is now
about the only form open to stock
cars, are anxious to encourage its re
vival in every way Their requests
were joined to the fact that the sales
activities of the Lord organization de
manded the attention of the members
of the car's crew,
The test was throughout under the
ganction and observation of the con
test board, represented by Earl Coop
orJho race driver, who was in charge
of all detalls. The car was taken at
random from a recent shipment, and
was declared stock in every detall be
fore the start. Observers, appointed
by Cooper, checked every foot of the
run,
Dodge Production
According to Automobile Topics, re
cent figures submitted to Wall street in.
terests with regards to the volume of
business done by the various motor car
eomganlu during the first nine months
“lu:e“' put De’a Brothers in fourth
P Dodge Brothers have no dealings wuhl
the financiers, as the business is owned
entirely by the brothers, John F. and
Horace E., but the figures were sub
mitted by another company which &IIM
:g::ll considerably further'down in the
ist, |
Bodies of Concrete
Concrete motor cars are the latest in.
vention of a French carriage maker,
The concrete differs in its composition
from that used for ordinary purposes
by having a large percentage of cork
substituted for gravel. The body |is
made by placing & metal form over the
wooden trestle, with a small space be
tween. A mlx&uro. composed of plastic
amurm of concrete and the {round
cork is poured into this space. The fin.
ished product is said to be even lighter
than wood.
In Fire Department
A statement of how much is saved by
nporaun.s motorized fire apparatus has
been made b&mchnrd H. Johns, presl
dent of the Itimore Fire Board. He
says that when one of the companies
used horses only—five in number—it
cost $638.06 a year. Since /it has been
motorized this amount has been reduced
to $49.94 a year. In neither case, how
ever, is repairs or depreciation fl{ured.
The Baltimore fire department will con
tinue to motorize.
As the result of exhaustive tests of &
motordriven squee-gee tyfie, street
clea.ninf machine made by the Depart
ment of Public Works, the City of Mil
waukee, Wis.,, will purchase a battery
of such machines early next year. The
cost of cleaning streets with the mo
tor-driven type is 163; cents per thou
sand square yards of pavement, com
pared with 388 cents by horsedrawn
equipment.
300,000 Auto Tags
The New York Vehicle Bureau is mak
ng gr:?n.nuon- for an immense volume
nf business during the coming year.
Orders have already been placed for
200000 number plates which will be
ready for distribution when the fiscal
Near beflnn. February 1. The bureau is
basing its expectations on a big Yyear
o the increase in the number of li
ceness during 1915, when the registra
n totaled almost 225,000
| C . BATCHELOR, man-
I o ager of the Atlanta
| retail department of the
Maxwell Motor Car Company.
i He has opened showrooms op
| posite the Winecoff Hotel, and
gathered arcund him an able
corps of assistants.
§ "
M e
\
¥
| U"" 2
¥ "1 s
2
5
’ '3
, 3
AEETAER WD B
I
’Maxwell Opens Sale
~ Rooms on Peachtree
| O—
Realizging the importance of Atlanis
in motor car sales, the Maxwell Com- |
pany hus leased A prominent bullding |
at No. 180 Peachiree street and nnl,
one of thelr most experienced salesmen |
here as manager j
C. 1. Hatchelor, who heads the retail
organization, is an sutomoblis man of |
tong experience, and hvmr with him |
a thorough knowledge of the enlira in ]
dustry He war for 4 number of years!
one of the prominent dealers of Chicago
and has been atl various times MQMIMI
with several of the larger manufactur- |
ers before }dnln, the Maxwell ranks I
It is his intention to draw his selling
organization from local sources, and is=
strong In his belief of the futyre pros
perity of the South and her people
On Harley-Davids
arley-Davidson
".ls.' z Alolllm-grtl m E. M Cas
ufilfll. - a crack at
the sutomobile vecord between Atlants
nfi Augusta on last Sunday morning
and have broken the record held by au
tomoblles u‘.a minutes, as it s
understood that the former record N-I
tween Atlanta and Augusta by automo
bila was 7 hours and 10 minutes, !
Hollingsworth and Casties, on & Har
ley-Davidson motorcycle with sidecar
attached, or a three-wheeler, covered
the distance between Atlanta and Au
gusta In § hours and 22 minutes, |
Before leaving Atlanta on January *
they checked out at the Western Unlon
Tohfi'ph office, No. 7 Forsyth street,
at 8:45 a. m. They checked bAI Augus
ta at the Western Union Telegraph
Company’'s office at 4:4% p. m.
On the trlg they made seven stops
for ?n They also lost the road,
thereby losing In this way 32 minutes
Their total time was 8 hours and 4 min
utes, and they lost 32 minutes as stated
above, mkln& their actual running time
& hours and miguta
Mr. Hollingsworth claims that he holds
the record between Atlanta and Augus
ta and is willing to defend it and make
" w‘:aor that if anybody else beats that
rec he can cut the time. The dis
tance between Atianta and Augusta is
considered about 176 miles. |
The Jiffy Starter, an entirely new
device for starting Yord cars, is being
placed on the market in Atlanta by
f‘nn: Wachman, with offices at No. 70
vy St
it is a mechanical started and Its con
struction is very simple. Tt Is not nec
essary to bore holes to install the device
and the manufacturers claim that a child
can operul.hlt with ease,
Mr. Wachman guarantees the work
num.-hlsr and material and claims that
the “Jiffy" oan be installed in one and
one-half hours by any one.
Several Southern States are now cov
ered and representatives will shortly be
arvuln(ul in Geprgia, Louisiana and
Mississippl.
—————
.
Consumption 46 P. C.
I A test made with the Thermal Gaso
line Saver, which is being marketed by
the Southern Sales Corporation of At
lanta, was made on a Ford car from
lAlln.nlu to Marietta last week. The re
sult showed a saving in gasoline of
lueurly 48.1 per cent.
The car was driven to Marietta with
the saver detached and the motor used
11% pints of gas. On the return trip,
with the instrument connected the con
sumption was 63§ pints, The measure
ment was checked and the tank sealed
in Atlanta by a representative of The
| American and the same check was made
in Marietta by Mayor Brumby.
| A
All in Auto History
The manner in which the American
public has consumed the largest output
of motor cars ever turned out by the
American automobile manufacturers was
the marvel of th? 1915 industrial year.
Practically every sarge factory increased
its production from 10 to even as high
as 100 per cent, and even then manu
facturers have been unable to keep up
with orders, and during the winter are
maintaining midseason production,
Will Spend Million
On ll)Jixie High
By the end of next vear it is estimat
ed $1,5600,000 will have been spent on
the Eastern Dixie highway route and
other mountain roads in K}en!ucky. A
new good roads association in Scott
County is preparing to ask for a SIOO, |
000 road bond issue, and that county,
like Grant and Kentom to the north of
it, isespending its entire State aid hde
this year on the Dixie route.
WEANNT G oUNLA L AMBRIUAS, ALUANIA, YA, SUNDAY, JANUARY 16, Ivi6
1 Walter Diake, president of (he
Hupp Metor Car Corperaiion. bas jasl
annvgnesd 8 number of prometions I 8
the arwv wrgentsation, efective Jan-
Lae A‘m. fosmerty saies and ad
manager i harge of sales, service §
advertinin Sp—
-4 B formeriy direcior fl'&n
el Tt taes pprest sty e s
»
wies manager, with M. & W
& his ase et
I Prederics iekinson, formerly assis.
"tart sdveriising menager. becomen ad
nvfld? e tager
| Moy 1. Hearts, formerly assistant 1o
Mr Flelds, Lecomes sales romotion
T et whe has hendied
,:r"::w:%‘mkflrim ansis
» ¥ m ahager
I 1 1. Kenyon becomes genersl serviee
{ .”..::o mu rh?:‘ “m.“.::: .rhh‘m.
I%‘ mu“?... old Atlanta race cm'
ver, »he starred in many conlesis on
the loeal Ependway, s distriet um
'-0 sales 'n Ueorgla. Moerda, A ’
wnd Tennesses
| e ——— S T -
65,000 AUTOS IN THE ARMY
M:“n. $5.000 moter vebleles, In.
elud Calen mator
j'ul':.' uafly‘u the army m.g‘u‘
I In futo Industry
The year 3‘"l drawe (o & clse has
00l A momentous one fur the metor
cor Bdustry abd one of special sigein.
e Gur compeny . N.rv M
m anfl&« wt IN% retroit
Motor Car Company
“AS every one knows business condl
tions were sbhormmal on accodnt of the
IS T The T Jhaneed
Imn «10*'\1 -4 'u‘:l.“g
= =4
’mam :; t ..M.J'-'-m mar
I het for pleasure cars. As & &?un of
i the awtlamobile | in 1915 r
i o - n-y'h‘q. but &
Eh-? on legit busteess
‘u”n:“ m::;.l:.h :th t.;u‘ u’l
.
the xm -.::l whe, in uiro ot
cosiitions amd with supreme
i thelir ‘:flwu '& their
try, weni stra‘ght ahead Lo
am gt mcv" and by thelr axumple and
'RM::P thelf own success Carried olher
indusiries a'ong with them,
‘ “For the Paige the year has been one
| Snestal thas ..".;'.'.-.B“‘ B the Mrmt pietn
3 " " N
I{;«:Ma;‘ it the feld d.fiuu'o::
1t . ¥ . 5 8 Yery
102 o $o Srorastina'vit 1
we on & SUOCEss,
|l' e -‘:.lo meet the mm e
had ereated we mast gt Busy and e
‘qun more factory spice, increase our
l manufactur ng systems and «wl for
vastly grester amounis of mat i
i
: f § : : '"lf""'. L i ¥ ’ ! " ‘ m 41 -
] ,|~~UI- §oM b it !" M i s : M
" T A A clfi !iy
LY IR PR ""’I‘II'; i b T o AL THH IS i T ~.1, il
PRI T T T i o Ih i) Ml TS
s ':‘L.l‘ i (I _Ifi!;« i N l NI 1 )II I III'
Tit T W iRI
LT ) H# { 1 1 ! / i AL T i TN i
A A 111 A i O I-I’ A
M e A G i it
i@ T 00l WL
ottt hi e ) 'JIIIII' I ".dI I I'III. T
e R T 'IIIz‘IIIIQI | A
M IQ.I‘I. I'l' ‘;( N g”I g:él't “"I I':‘I I 'Bu" i“I IIII*! Hil) I‘I;IIII il OlL‘f”f(. ’il: i kif I "FII“I;I
V 0 A iit e fa
(LA R R TR T Jlw IR NR I‘I‘I”IIII {
e “"’:l‘.;:’ [t Be LR it i ftin T
1 R ] L . : IHRH L M
it M i it ’ (T M II i 'III
,1;"',,‘1 I.‘C“:' WII I&II III:;'"M,‘I:'- ’11‘1111,,11 I i ;;;Ih‘a?‘l‘g,;- I
IIII;I.’;”’"IWO’ YI! ‘u ! (i z“fllx”fi kLR "I i 1 I!fI i:’::i} 1R
Mo e BT T A L B
IMt ‘S,I'I»y-"‘;:I!.II‘Ih i ; I;r ;f«,,fié”\ *fa:,,Al_ im
= i 'ez’J"lffill"l ! i e T it
Al i II'I"I.I% ! P M !tII::..: M) g:‘. i I,l’l;ljfl'u,_ i {ini
o gl 1 e—— i ,:‘:IIII‘I‘fl AT
HHET IR LR PN I'!'&2,:”‘ "f‘II”I“ i Ni i ,;III‘I“IIW P
U "II&II N STII (R ’II?'-I.nt‘ I A T AL
A A "I‘IIW‘~»«I'I'I-m i A R T
TR N Tl| IR R DA R I} it 1
Q 1 i "'III!IIil”: LI .'l'*'m:w-.-n.»t. L
Y S
Reo the Fifth Must B
WHEN YOU CONSIDER that Reo the Fifth is today the
oldest chassis on the American market, and therefore in
the world--and that this car has outlived scores of cars
that tried to compete with it in that most popular *“‘thou
sand dollar class,” you will agree that this must be a truly
wonderful motor car.
FOR NOW FIVE YEARS this is the sixth season—Reo
the Fifth has held first place in the esteem of buyers and
users against the most terrific competition that ever
assailed any model.
NOT ALONE HAS IT CONTENDED against other suc
cessful makes—always maintaining its lead—but it has
withstood that wickedest of all competition, the failure—
the car originally priced several hundred dollars higher but
which, its makers, bankrupt, was finally thrown on the
market at a price lower than Reo the Fifth.
STRANGE THAT ANYONE would buy such a car—no
factory behind it; no one to make good the guarantee; no
where to get replacement parts.
BUT THEY DO-—the “bargain hunters”—and we in the
automobile business have learned to dread that kind of
competition—just because there is so little substance to it.
Johnson Motor Car Co., 455 Peachtree St.
The New’ s the Fifth
\: : i g //f %fi(opfm]/@faf
_—— . S\ I
L R Te,
AR Nl Gl T R
‘ :}@[{— b — Ees (Bokes
-\ = -\
W/ SBTS"L
Makers of Autos Prepared
| For the Shortage of Steel
No one i more sharply affected by |
the present stesl shortage than s thel
sutomobile maker, bul thers s Sved |
nu-nn'h;'mum m.- organised |
B ey i e O
Serious consequences The autuemobile |
mab:n::u-u;c:;muhuwx:
d.mdn::.a.mnuomr“ [
rum.u-ggnumn{-u&‘
ma-‘-mlnthn intro-| |
within past tWe years I
wamufin&<
gy, Sl St
m‘mmwr muycdr?-"
% bossible source of relief for the au-|i
o-»::-umuauuhhn 4
vision of steel specifications, -bnx;l
certaln refining wamen Lan be
:mmu-r&';w-u q
nmm is declared, can be In.
:nnn!h ara M‘mcr‘g}"’:o. mm *
nmmmuumkvb |
b{nuuqm-"‘:uflwl
o
m-anu which uence m:nd;t
Tty “n:r and, 10 scine extent,
as w
mwwwtnmlmwblm
ur content of the carbon Stesls
:?l.m widely used I: aulvmobile maL -
acturing and whic are produosd
under the standard specifications of the
Bociely of dutomablie %M Theae
specifications, -nw?“m a 1 anivers
..' - automoblle .
ers, call ': - u.‘mu cotlent N en-rflol
steel ot to exceed five husdredihs of
1 r cant
r."m \{ acrredited authori
ties wit is possible 10 par.
mit & ooh increans in u:?bu
without impairing the strength =
material or its hot working propert
to an appreciable extent.
Tests vonducted by Dr. J. 5. Unger
of the Carnegie Sleel Company, 870 waid
1o have demonstrated the truth oi.c.hz
assertions in & thoroughly sciest
manner.
IIOAD BOOSTERS TRY AGAIN
The tion to bond Cole County
Mo or Saooe for cuhlmudfi
roads, which was gefeated recently,
‘he resubmitied '"N.bo‘ few months,
together with two other bond proposi-
M .
IR
BUT REO THE FIFTH has withstood many such storms—
and always came out with flying colors.
THEN THERE WERE THOSE FLURRIES occasioned
by new makers jumping into the arena, or old makers
projecting new and sensational models in franctic efforts
to stem the tide of Reo the Fifth popularity—and still the
great model triumphed.
MUST BE A"GREAT CAR-—must be—and it is.
NOT ONLY IS IT made of the best materials known to
science; not only is it the product of the greatest corps of
mechanics and the best equipped factory; but it has
proven to be the simplest car to operate; the most acces
sible and the lowest in maintenance cost and these com
bined account for its supremacy—the invincibility of Reo
the Fifth.
PRICE OF THE LATEST model-—same famous chassis, but
refined and improved wherever that could be done—is $875.
ONLY PROBLEM that confronts you and us is—how to
get one. Demand is tremendous—many times the ca
pacity of the big Reo plants.
ONLY WAY is to order now—immediately—and get a
definite delivery date as soon as may be—we’ll tell you
just about what date you may expect your Reo the Fifth
“Tre light wn;:i..im*w st unt
is repidly replacing the old lime slow -
speed, slugpish Lype” stales Charies W,
Tway. Atiania Dranch manager of the
Haynes
“It s the Nght weight, high-speed I¥Pe
of motor thatl has made posaible the eX
treme popularity of the automobile of
Lo hay The simpler the design, the
more sfficient will be the working of
the engine and the better the result.
“in the last races at Eheepahend Bay,
New York, the high speed type of motor
won In almost every case. Exceptional
Pexibility t» afforded,
i ST
oa3 e %00 v, sttt S
BT il ek e wht T g S
which m&dmm the annoyance
gear shift
“&Mx In malntenance 's & nnu‘:
‘onhn"mch i:fi wear. The melor
turns and smoother with the i
bore and longer stroke. With cn'fl:n
construction, perfect mm can
be obtained, which means & dec lack
..:w" Vit evilutioas por pinste.
or n’vd\olfoul per -?:r Tw&!:
wuwlnuwuan«t—m
per hour on high gear.”
i ————
“Chevroler™ llu—:vn! targree ot
the show. In one shert yoar it has wen
for Mself & place on the feet Seer and
becomes one of the big names In the
industry. More than thia, 1t sab
sorbed General Motors, Ihe mesl powes.
1l aggregatlivn of mwoter cor buflders fa
the United States
The handwriting on the wall Is cap
o read WL a fve-passenger sar st
fise and Poics Caliand and Oldemebile
in the combinstion MHemry Ferd widl
RS it e TR
by that will ave
:fi.-n.of"fl.‘m the fret real op
position the Pord Mefor Company hae
T\Q!‘ « Nisety™
witn ..'.:.f.."“.:u.".&-':."a“-'.a
and & removable head, and you ean
nm%wwnmmu
ment for
With new sssembly ;‘.u
N“&?“flfigflofim 1
dition to ih:"' in piant :}m
and the W.“hm Qrand ' 15
this eity, Chevralel production for the
&um\u June 0, 1914, witl be 199,
! 1914 mees
na:(;pu,\mmw
A battle of the ganis '» -
pending — New York Evening Mant