Newspaper Page Text
DATURDAY, FEBKUA ISY '!.'!L 1916,
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Dealers Have Fine Banquet and
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Hear Inspiring Talks by
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Cli=fs of Big Concern.
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« The Chalmers dealers of five States
Who are here in attendance upon the
Chalmers convention will say good
bye to Atlanta Saturday night and re- |
turn to their homes full of pep and
enthusiasm for Chalmers and imbued
with the selling spirit to an extent
which will be remarkable. For two
days they have been in contact with
‘Live Wire Paul Smith, vice president
of the Chalmers company, and other
notables of the organization.
The dealers Saturday morning were
in session, following a night of joy.
The big banquet of the meeting was
served last night at the Piedmont,
following which the dealers were en
tertained at the Forsyth Wy thel
vaudeville artists. All of yesterday
they spent in business and social ses
sfons.
The feature of the sessdn Satur
day morning was the full announce
ment of the credit plan by which
Chalmers cars are slod on the partial
yayment plan. Paul Smith went into
the details of this plan, whigh in-
Yolves the deposit of customers’ nnlesl
with the Agricultural Credit Assm~ia»~.
lion, a $10,000,000 corpgration formed |
1o handle Chalmers saleg credits. The
leading bankers of the country are
stockholders and directors of the or
ganization
l'ake in the Sights.
. In addition to this session, the deai
€ers were taken on a sightseeing expe
dition by Joseph Blount, the Georgia
distributer, who had a bunch of new
Chalmers cars for the purpose. A
luncheon was served upon the return
from this tour, and this afternoon the
final session will be held.
The talk of Paul Smith Friday was
the feature of the day. The speech
was a stirring address, and stirred
intense enthusiasm. The earnestness
of the speaker was always evident in
hid word and manner, and he was
warmly applauded time after time.
The basis of the speech is expressed
in the five planks of the Chalmers
platform, as follows:
Advertising.
Finance which will give the
dealers an uniimited line of cred
it. (This plan will be outlined in
detail at Saturday’s meeting).
Personal letter campaign.
Co-operation through the field
force.
Helping dealer to get better
ideas. Not through cut-and-dried
literature, but through examples
gained by experience and from I
personal visits of experienced °
factory men, composite ideas of
evreyone
Advice on Advertising.
1.. A. Van Pattern, advertising
counselor of Chalmers and (-np_vl
writer for the Cheltenham Adver
11sing Agency, told of the plans for
publicity made by the company, dur
" ing which he said: @
“There are two main things in ad
vertising, how much you do and how !
well you do it. You've got to get
away from the price idea and preach
performance. The Chalmers adver
tising, most of which I have prepared,
ix based entirely on the merits of the
car {tself.
“Our advertising campaign is ex-'
haustive. It is even beyond under
standing. It is the most extensive
ever carried on by any one company.
We will reach in our national cam
paign 3,357,000 readers in twenty-six
jssues. Figure that out for yourself.
It would require the Chaimers read
ers if they marched as an army Jdoes
to pass-one given point, 170 days
“We are advertising in 1,377 dif
ferent publications; 14,000,000 lines of
‘space we will use this year in 80
publications. Of this number, 1,300,-
000 will be used in 75 newspapers in
the South where we have dealers.
“Under the no dealers’ schedule,
that is, advertising in Southern pa
pers where we have no dealers, \\'e-l
will ugse 307,000 lines in 61 }»:mors.]
Summing up we will reach 7,500,000
readers in the South alone with our
campaign.
“You have a wonderful country
made up of wonderful men, |
and I am certainly glad of the oppor
tunity to be with you I have al
ways proposed, and always will pro
pose and recommend, the same
amount of money to be expended in
advertising in the South as else=
wherc,
“We ar< using the same amount of |
space in newspapers all over the|
country regardless of the size of l!u-‘
paper or the size of the city or the|
circulation of its paper, which means |
that we will use approximately a haif |
page of advertising in every paper in|
the United States that we deal with
every other week, l
One Drink Enough,
ne Drink bnough, |
Police Chief Rules
(By International News Service.) l
CHICAGO, Feb., 19.—One drink is
all that anyone will be permitted to
consume after 1 o'clock a. m, in Chi
cago cases, and that one drink must
be purchased before the closing hour
of 1 arrives. This was the substance
of a ruling by Chief of Police Healey,
which, he said, will be officially sent
1o all saloon and case owners to-day.
Corporation (Counsel Etteison had
'/uled that a case patron might con
‘sume a “reasonable amount” of liquor
after the closing hour, if it was pur
chasged before 1 o'clock
The Police Chief's ruling puts an
end to the squabbling that followed
this opinion by defining a “reasonable
emount” as one drink.
. . ‘ . ' .
Finds ‘Rich’ Husband
Street Beggar; Sues !
(By Interrational News Service.)
CHICAGO,: Feb. 19 Mrs Mark
Mack Powley, who married Clyde
Thackery Powley, thinking he was an
affluent business man, is seeking ‘u"
divorce. She declares in her "'m‘i
plaint that Powley told her he was in
business for himsglf at the Stock
Yards, and that one day, when visit
ing in a part of the city far from her
home, she saw a man standing with
his hat in his hand, accepting aims
from the passersby
She says she was shocked to learn |
. that her affluent husband was a pro
fecssional beggat
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By DUDLEY GLASS.
o That portion of Atlanta which
heard the Boston Opera Company
Friday night had so many sur
prises that it was a bit bewildered
after the last curtain fell. It had
heard a tenor of wonderful beauty
and power, the best basso of
Vvears, a soprano of the front rank
and an orchestra that gave full
value to an intricate score.
We have become so accustomed
to the Metropolitan in Atlanta
that it is difficult for us to believe
there are other * organizations
within hailing distance of it. But
Max Rabinoff has gathereed a set
of principals, directors and or
chestra so close in quality to that
famous organization that the dif
ference scarcely is to be distin
guished. The productions are
drawn to a bit smaller scale, that
is all.
The opening opera was unfor
tunately chosen, for Atlanta had
not taken kindly to “L’Amore dei
Tre Re,” even when sung with
Amato, Bori, Didur and Botta in
the ®ast, and naturally the Boston
production had the smallest seat
sale of its engagement. But those
who did go were almost riotous in
their enthusiasm. The principals
were given at least a dozen re
calls after curtains, and more
than once the action was inter
rupted by spontaneous outbursts
of applause.
Mardones Scores Heavily.
After the first act the strollers
in the foyer talked of no one but
Jose Mardones, the Spanish basso, |
who sang the powerful role of
~ Archibaldo, the blind old king.
i His voice is deep, sonorous, al
. wavs musical and of rather un
usual range. 1 have not heard
such a basso since Pol Plancon
was in his prime, and that was a
decade ago. To Mardones fell
much of the arduous recitative
of the opera, but he made it al
most melody. He is to have one
excellent aria to-night, and should
give it even more than its usual
beauty.
Giovanni Zenatello was the cen
tral point of interest, of course.
As principal tenor of the Ham
merstein forces he had gained a
wide reputation, and Atlantans
had heard him briefly when the
Auditorium was opened with a
concert engagement. There was
considerable curiosity expressed
as to whether his voice were as
excellent as then. But the ques
tion had not been answered when
the first curtain fell, and there
was excited discussion in the
foyer.
He answered it effectively in
the second act. Hardly had he
begun his great scene with Fiora
before the famous tenor had the
audience in its spell. It is a won
derful voice, at once sweet and
melodious and powerful. It is not
like any other voice Atlanta has
heard. Comparisons are not wel
comed by singers, but are inevi
table when a rival enters the
Metropolitan’s Southern strong
hold. Zenatello’s is not as “big"” a
voice as Caruso’s, and from his
appearance last night one would
not place them on a parity. But
Zenatello’s has certain qualities
which Caruso’s has not—quslities
impossible to describe, but quick
ly recognized by those familiar
with both. And I do not think
any other of the big company’s
tznors is Zenatello's superior. It
would be worth going far to hear
him sing Rhadames or Canio.
Orchestra Works Marvels.
Mme. Luisa Villani, who cre
ated - the soprano role in Italy,
sang it last night - with great
beauty and expression. Her voice
is even better than when she sang
. “The Girl of the Golden West” at
the Grand some years ago, and
she has developed in several ways.
She did not &ive Fiora quite the
fire and passion which the part
demands, but vocally she left
nothing to be desired,
Graham Marr, who sang the
Manfredo role, evidently was not
at his best. Ile appeared to be
l handicapped by a cold, and was
riot true to pitch in his best op
| portunity, his farewell in the sec
ond act.
But, with all praise to singers, |
believe the laurels of the evening
| must go to Signor Robert Moran
zoni and his orchestra. It is half
the size of the Metropolitan’s, but
amply large for the theaters in
which it is playing, and it seemed
to find heauties in the Montemez
zi score which I had not known
existed, “The Love of Three
I Kings” is not a lyric opera. There
| 18 hardly a bar of melody, never
I a moment when two or three
| voices are blended in those har
| monies which Verdi and Puccini
loved so well. There is not a pas
sage which could be transferred
to the concert stage. It is a trag
edy told in dialogue and almost
always with one voice alone, And
| the orchestra setting is an obli
gato.
l Montemezzi did not draw his
' picture in lines, but in broad
splashes of color, like a Bakst
painting. The violins and the
wood winds sob and the muted
trumpets moan, and sometimes
' the listener forgets the artists on
l the stage in absorbing the beau-
.
Brenau Girls Score
I Big Hit in Concert
Bearing with them the fresh lau
rels won at their concert at Georgia
Tech and pleasant recollections of a
Friday night hop, the girls of the
Brenau College Glee Club left At
lanta Saturday morning for Auburn,
Ala., where they will give an enter
tainment,
Haunting Hawaiian melodies,
'Mfl_\’n'd by Misses Laura Brown and
Nell Dimon on the ukelele and guitar,
were features of the enjoyable pro
)gram rendered by the 24 girls of the
club. The singing was particularly
' fine,
ISufira ists to Give
[ g
~ More Street Talks
‘ Pleas to pedestrians on Hunter and
| Alabama streets will be made Satur
day night by women advocates of
equal suffrage in municipal elections.
'These will Le preliminaries to noon
hour meetings to be held all next
weelk at suffrage headquarters, No.
11 Whitehall street, where it is hoped
to complete the 5.000-name petition.
ties of the myriad singers in the
pit.
Madame Paviowa Charms.
Signor Moranzoni conducted al
ways with consideration for the
singers, using his orchestra to
weave a background for the voices
rather than forcing them to shout
against a storm. His conducting
gave promise of a truly artistic
performance this afternoon of
“Madam Butterfly,” whose chief
beauty lies in the work of its or
chestra.
Mme. Pavlowa's share of the
evening was ‘as successful as the
singers'. There was rather a long
wait after the final act of the
opera, and then Adolf *Schmidt,
Jher conductor, todk his place at
the stand. The curtain rose on a
full-stage setting of an open court
in Spain, almost filled with men
and women in colors which made
a rainbow seem dull and drab.
They were dancing the “Sevig
liana” with riotous abandon. The
music changed and Paviowa and
Clustine began the “Aragonnaise.’
There followed other dances of old
Spain, sometimes with Pavlowa in
the foreground, sometimes with
Mmes. Plaskovietska, the beauti
ful blonde, and Mme. Kuhn, the
handsome burnette, in the promi
nent parts. There was less danc
ing by Pavlowa herself than we
have grown to expect through her
frequent tours, but she will have a
greater share in “Snowflakes,” to
be danced this afternoon, and
“Coppelia,” which will follow “La
Boheme” to-night.
!
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‘ STIHS Gl [I. PI
(By International News Service.)
WASHINGTON, Feb. 19.—Presi
dent Wilson's explanation of “watch
ful waiting” in Mexico, furnished to
the Senate Thursday, has served only
!‘m increase the dissatisfaction among
lllw;n:i‘lil‘:m Senators over the Admin
!i.\‘tr:niun'.\ Mexican policy. Prepara
‘tiwns for new attacks were being
|mzn!o on the Republican side to-day.
| Senator Fall, of New Mexico, au
‘li‘.nr of the resolution which brought
| forth the White House explanation,
[hni; been operating a newsgathering
l:is.\w iation in Mexico and along the
border for months. He has collected
a mass of data on the Mexican situa
tion, showing, he alleges, the country
|in chaos, lives and property unpro-
Ite-(‘tmi and prospects of even worse
| disorder
| Now that the President has told
|the Senate “it would be incompatible
with the public Interests” to make
public all the documents and corre
spondence requested in the Fall reso
lution, Senator Fall is ready to sup
ply “some of the missing links,” he
says
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NOo e R _..w-._...---.__\\“ ~——— é._.__ M RTTIIII sl Keiaspicmniins: iit s o
The New Chalmers Attains 3400 r. p. m. With Absolute Safety
Three vears ago automobile manufacturers be
gan cutting their eye teeth on high-speed motors.
The value of high speed in electric motors or
steam turbines had long been recognized.
But the application of high-speed principles to
gas engines was difficult to achieve with safety.
Now comes the remarkable 3400 r. p. m. Chalmers
which develops an engine speed of 3400 revolutions
per minute with absowute safety.
Chalmers engineers solved the problem of safe.
high engine speed by means of strength of materi
als, small, compact bearing surfaces, and copious
lubrication.
They did not translate the speed of this 3400 r. ).
m. engine into mere car speed. It is built for the
road, not the race-track.
Its high-speed engine, used in connection with a
low rear axle gear ratio, achieves a vast range of
flexibility that is worth more to the motorist than all
the two-mile-a-minute speed on carth.
THE ATLANTA GEORGIAN
samel s DO
URPEiCHTREN
Wi - Dopey- Gras s
LEGLISS man, perched up-
A his little cart of skate
wheels, spun down White
hall, turned catty-cornered into
Decatur, and threatened to break
all speed limits. It could be seen
that he had no regard for the
mandate that makes you 20
straight from one corner to the
other, or be jerked before a stern
court. R
He had about as much chance
to pass the traffic cop as Tom
Watson would have befere a
Poston jury.
“Hey, you!” yelled the big bull,
“none of yer jay-walking.”
Dear Up and Down.
Another wedding invitation
has copped my dog. In your next
interview with Professor Snider
will you please ascertain which is
tne earlier-—noon or high noon;
both, or whieh. If so, why?
GRIMES,
Of Baron Bean & Co.
Yes, Grimeg, the Professor says
you're right.
Sign in Alabama ,street res
taurant reads: o
“Specials To-day: Planked
shad with tomato sauce and
strawberry short-cake.”
Never tried it that way, but
it's pretty good with a dash of
chili sauce
BLOUNT CARRIAGE & BUGGY COMPANY
AUTOMOBILE DEPARTMENT
DISTRIBUTORS FOR GEORGIA
447 Peachlree St. Ivy 2781
+ecil Meyer, who was among
those present at last mnight's
opera, assured me this was a
brand-new one. You have his
word for it: -
There was an Irishman working
for the Southern Railway. And
he took too much white lightning
aboard and was rey orted. The boss
sent him a lei.w flring him. And
at the =2nd of the week he was
surprised to see Pat (I believe
Cecil said the name was Pat) on
the job again, s
“1 thought [ fired you,” observ
ed the boss, ¥
“I got your letter,” said the
Irishman. “On the inside it said
I was fired. But on the envel
ope it said, ‘Return in five days
to the Southern Railway.’ .And
here I am and I want my pay.”
.
New Entry in Race
For County Coroner
Dr. . J. Hoed, who has charge of
the Anti-Narcotic Hospital on East
Fair street, told City Hall friends on
Saturday that he is squarely in the
race for Coroner, although he was
overlooked in last Sundav’s list.
“I can claim neither a wooden leg
nor a glass eye,” declared the doctor.
“l 1 hope that doesn't disqualify me.”
An engine of might can give you one of two
things: great speed, or a wealth of great ease and
smoothness — never both.
It did not take Hugh Chalmers long to decide.
He knew what American drivers prize beyond all
things else.
So he built the principles of supreme acceleration
combined with all the necessary might into the ab
solutely minimum and most compact amount of
engine possible.
The result is the 3400 r. p. m. Chalmers at SIOSO, a
blend of ability and strength, fusing uncanny per
formance with canny thrift-—delivering speed up to
60 miles an hour, 18 miles for every gallon of gas,
and longevity that will amaze and delight vou.
The car is here now, ready to perform for vou.
SIOSO Detroit. |
, \ %
AT
Banker’s Hom
Demolished
(By International News Service.)
CHICAGO, Feb. 19.—With a roar
that could be heard for miles and
with a force that rocked houses on
their foundations and shattered
scores of windows, a bomb was ex
ploded in the home of Modestino
Mastrogiovanni, an Italian banker, in
the heart of a fashionable section of
Grand Boulevard, at 5:45 o’clock this
morning.
The total damage to the Mastrogio
vanni home, which was demolished,
and the neighboring houses and
apartment buildings was variously
estimated from $50,000 to SIOO,OOO.
Nearly every window in a three-story
apartment structure on the north side
of the banker's home was shattered,
and occupants of the rooms facing
the Mastrogiovanni home were
thrown from their beds and showered
with broken glass.
~ No one was injured by the explo
sion. Mastrogiovanni and the mem
'bers of his family were asleep in rear
upstairs rooms at the time
| A blackhand plot was believed by
'the police to have been responsible for
‘lhn explosion, as the banker recently
received a threatening letter demand
‘ln_u money
ATLANTA., GA.
Ulris ee as
|
| B 1 Ch . f |
l D ' b t
(By International News Service.)
WASHINGTON, Feb. 17.—Thers
wos a small-sized panic among. the
|dozens of pretty girl clerks and
‘L:Lemrgmphers of the War irepartment
to-day when Mountain Chief, of the
Blackfoot Indians, of Montana, staix
ed in to pay his respects to General
Scott, Secretary of War ad interim.
The appearance of the chief was in
itself not extraordinary, but there
were certain incidents attendant upon
his visit that made it interesting, if
not unusual. :
The chief’s, bronzed neck was in
cased in the conventional pale face
collar when he appeared. The rest
of his costume was equally as con
ventional. But in a small grip he
carried his war clothes—the full re
galia., Some one suggested that the
chief attire himself in his natice barg
for the photographers’ bene.t It
tickled the chief's sense of vanity and
he immediately began tearing off his
civilized clothes without the formality
of retiring to another room.
The civilized breech clout came off
just as the last girl disappeared
around the corner.
“'Smatter with um squaws?’ he
blandly inquired, as attaches began
hustling his chiefship to an ante
room.,
5