Newspaper Page Text
" “A N D”
—A little word which links together two big facts about The Atlanta
Georgian and Sunday American. Two facts which, combined,
make it stand out among the great newspapers of the Southland.
Quality and Quantits
Quantity is the strength of a newspaper’s circulation—Quality, its character.
And as character endows strength with effectiveness, so Quality
gives to Quantity Circulation added earning power for Advertisers.
Clever newspaper men realize this. Many of them who cannot claim thlily of
circulation, speak only of Quality. Often, the smaller a newspaper's circulation, the
louder its claim for Qualily recognition. :
So it is that some minds associate Quality with newspapers of limited circulation—an
association which is as unwarranted as it is illogical. For example: In business the
highest grade product is most frequently the “biggest seller.” Likewise with newspa
pers. '
Newspaper Quality, however, is not built in a moment. It is the outgrowth of studied
effort, accurate analysis, of an enduring loyalty to truth, of a sincere and self-sacrificing
devotion to the public welfare, and of a fostering of all the finer things which tend to
ward making the Home, the State and the Nation better and happier. ,
Quality can only be possessed by a newspaper that nourishes it with constant attention
and unremitting care. When attained it is cherished by readers and advertisers alike,
and envied by other newspapers which have had neither the patience nor the inclina
tion, neither the conscience nor the conviction, to cultivate it.
There are a number of newspapers throughout the country which are produced for cer
tain classes of the community. Some of these newspapers may have Quality, but not
Quantity. They may be welcome at the firesides of discriminating families of the class
to which they appeal, and are generally well regarded. But these newspapers seldom,
if ever, have the universal excellence, the liberal and enlightening point of view, which
make a universal appeal to the best citizens of all classes.
A class newgpaper selects its certain class, and caters to it, to the exclusion of all others.
Not so with The Daily Georgian and Sunday American. The Daily Georgian and
Sunday American are not class newspapers, but they are Quality newspapers. They
The Daily Georgian and Sunday American have developed an excellence great
enough and a spirit broad enough to embrace a mighty following of more than
a Quarter of a Million people represented in the 52,000 homes which The Georgian
reaches daily, and more than 82,000 homes reached by The Sunday American.
They lead in quality and completeness of Club and Society
news, Business news, Dramatic news, Book news, Real Es
tate news and War news. Their Foreign news and Cable
pages are without rival. And their features are unap
gr;:lat;hed in high character by any other newspaper in the
The virtue of advertising to readers of The Daily Georgian and
Sunday American is that these people are able to gratify the
desires that advertising creates, and they are susceptibie to the sane
appeal of Georgian-American advertising.
Readers of The Georgian-American are Progressive and Therefore
Prosperous. They Have Both the Means and the Inclination to Buy
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DALLY ST N O 4T T e e
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Greatest Quality-Quantity Circulation
MORE THAN 52,000 DAILY—-OVER 82,000 SUNDAY
Art and Literature have no greater exponents than those who
contribute to The Georgian and American’s columns to-day.
Here the best writings of the great leaders of American
thought are matters of daily appearance. All of which be
speak the intelligence of Georgian-American readers.
have proceeded with confidence upon the assumption that the high quality of their news
and features would appeal to the discerning citizens of all classes, and their judgment has
been fully vindicated.
The highest task of these newspapers lies in instructing, informing, interesting and serv
ing the intelligent and patriotic citizenship of Atlanta as a whole, without regard to
classes or to creeds. This attitude is a distinguishing characteristic of all typically Ameri
can individuals and institutions, and The Georgian-American can properly be consid
ered a typically American institution. ;
There is no man of higher standing than Mr. Carnegie, no man of nobler purpose, ne
man of more liberal American spirit. Mr. Carnegie does not limit his educational philan
thropies to any class, but bestows their benefits broadcast upon all reading, thinking ele
ments of the community. Likewise with Miss Anne Morgan's splendid charities and the
Pierpont Morgan bequests, and the John D. Rockefeller endowments. These are for
the advantage and advancement of all the citizenship, for the wider spread of education
and enlightenment, for the progress of civilization.
Interests and activities such as these enlist the sympathetic approval of all classes of cit
izens, because they are for the greater good of all classes of citizens. They eradicate class
distinctions and dispel class feeling. They appeal to the best thought and the best senti
ment of the best citizens of all classes and conditions.
In this republic of ours there is a great number of people of high quality, people whe
appreciate the high purpose, the high character, the high quality expressed in any in
divideal or institution. The Daily Georgian and Sunday American make their appeal
to this great body of citizens of character, of conscience, of Quality, and aim to deserve
and secure their approval.
Adpvertisers everywhere who find a field for their product in this great
metropolis find also that in The Daily Georgian and Sunday Amers
can they have mighty mediums for the increase of their patronage,
the extension of their prestige, and the multiplication of their pro%ii.
What more logical conclusion, then, than that The Daily
Georgian and Sunday American are the most potent busi
ness-building force in Atlanta—due to the single fact that
the character of their circulation is defined in the two words,
9‘:111-'?)' and “Quantity” with accent on the little word