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Canadian Soldier Tells of Titanie Struggle to
Pierce the German Lines, and the Horrors of
m $ .
I'rench Digging.
Kergeant McClintock, an American boy of Lexrington, Ky., has seen aert
fee in France, was decorated for bravery, wounded, invalided home and ix
now endeavoring to obtain a commission in Uncle Sam's army. A commission
i the Canadian Army as First Licutenant awaits him if he returns to join
Me old command. This ix the fourth article of the series, He has already de
seribed how he got into action in Belgium, This one takes up that gigantic
engagement on the Somme,
By SERGEANT ALEXANDER McCLINTOCK.
Of the 87th Overseas Battalion, Canadian Grenadier Guards.
A few days after the bombing raid,
which ended so disastrously for us ,our
battalion was relicved from duty on
the tront line, and the tip we got was
that we were to go down to the big
#ht w then takirg place on the Somme,
Our rellef was a division of Austra
lians. You see, the sector which we
had held in Belgium was a sort of
preparatory school for the regular
fighting over in France.
It wasn't long before we got into
what you might call the big league
:&.fl. but, in the meanwhile, we
bad a little rest from battling ¥Fritz
and the opportunity to observe some
things which seem to me to be worth
telling about. Those of you who are
vely fond of the stirring de
of war, such as shooting and
shot at and bombing and bay
., need only skip a little of
We had an entirely satisfac
amount of smoke and excitement
"As soon as our relief battalion had
m in we moved back to Poperinghe
& couple of days' rest. We were
& pretty contented and Jjovial lot—
our platoon, especlally,. We were all
gd to get away from the strain of
iding a front trench, and there
were other advanteges. For instance,
the alterations of our muster, due to
casualties, had not come through
battalion headquarters and, there
fore, we had in our platoon 63 rum
rations, night and morning, and only
:om men. There was a Canadian
t in our crowd who said that the
ly word which described the situa
was “g-r-a-n-d!”
here was a good deal of jealousy
at that time between the Canadians
and the Australians, Each had the
same force in the feld—four divi
sions. Either force was bigger than
any other army composed exclusively
of volunteers ever before assembled.
* While 1 belong to the Canadian
and believe that Canadian over
forces the finest troops ever led
war, | must say that 1 have never
a body of men #o magnificent in
physique as the Australians.
some of them were even above
high average. The man that
m«l me in the eye In an “es
* in Poperinghe made up en
tirely in his own person for the ab
sence of Les Darcy from the Aus
tralian ranks.
1 don't know fust how the fight
started betweer the Australlans and
in Poperinghe, but I know that it
é(k three regiments of imperial
ps to stop it.
. The most convincing story | heard
of the origin of the battle was told
_me by one of our men, who said he
there when it began. He said
: of the Australians had carelessly
f that the British generals
decided it was time to get
8 ugh with the side show in Bel
“e um, and this was the reason why
had sent regular troops like the
; Australians in to relieve the Cana
dians
. Then some sensitive Canadlan
the Australian luck and
i they'd finish it up as well as
! had the affair in the Darda
melles. After that our two days’' rest
was made up principally of beating
it out of estaminas when strategic
" yequirements suggested a new base,
_or beating it into estaminas where it
4 &od as if we could act as ef
i t reinforcements, 4
.~ That fight never stopped for 48
~ hours, and the only places it didn’t
_ include were the church and the hos
i ”All.
" " I'll bet to this day that the Bel
_ glans who run the estaminas in Pop
~ eringhe will duck behind the bars it
w just mention Canada and Aus-
E‘ lia In the same breath.
. But I'm bound to say that it was
ffrfl. clean fighung. Nobody fired
& shot, nobody pulled a bayonet and
5 y got the wrong idea about any
t 'Fl’\o Australian heavyweight
ghampion who landed on me went
_right out in the street and saluted
~one of our lieutenants. We had just
E«" satisfying reflection after the
was over. The Australlan ba‘-
that relieved us fell heir to
i _counter attack which the Germans
#unt across to even np on our bomb-
Ing rald. :
é ¥ Special Training.
. We began our march to the Somme
. by a hike to St. Ohmer, the first Brit
""“, headquarters in Europe. Then
stopped for a week about 20 miles
&m-, where we underwent a
- eoL of intensified training for open
“fi; 'he infantry tactics, in which we
_were drilled, were very similar to
~ tho of the United States army-—
_ those which, in fact, were originated
by t United States troops in the
'~ days of Indian fighting. We covered
Lemon Juice Softens and
Whitenis Rough, Red Hands
Women can make a quarter pint of wonderful lemon
beauty cream for few cents. Nothing so good!
‘2' soften, smoothen, and whiten
%le face, neck, arms, and particulariy
'§w hands when chafed, red or rough
| there is nothing better than lemon
' fuice,. but pure lemon juice is too
i ighl) acid and often irrtating. A
#plendid lotion is prepared in a mo
‘;W it by squeezing the juice of two
resh lemons into a bottle containing
‘flires ounces of orchard white. Be
pe to strain the lemon juice through
cloth ono pulp gets nto the wot
s e AT 9 LR
most of the ground around Calais on
our stomach in the open order.
While it may seem impertinent for
me, 4 mere noncom, to express an
opinion about the larger affairs of the
campalign, I think I may be excused
for n{ln‘ that the war didn't at all
take the course which was expected
and hoped for after the fight on the
Somme.
Untoubtedly the Allies expected to
break through the German line. That
is well known now.
While we were being trained near
Calals for open warfare, a very large
force of cavalry was being assembled
and prepared for the same purpose.
It was never used.
That was last August, and the Al
lles haven't broken through yet,
Eventually, I believe, they will break
through, but, in my opinion, men who
are walting now to find out if they
are to be drawn for service In the
first half million of our new Ameri
can army will be veterans in Europe
before the big break comes, which
will wreck the Prussian hope of suc
cess in this war.
And If the U, 8. A. doesn't throw In
the weight to beat the Prussians now,
they will not be beaten, and, in that
case, the day will not be very far
distant when we willl have to beat
:Pem to save our homes and our na
on.
War is a dreadful and inglorious
and ill smelling and cruel thing. But
if we hold back now we will be in the
logical position of a man hesitating to
go to grips with a drunken, savage,
shrieking, -pewln{ maniac who has
all but whipped his proper keepers
and is going after the onlooker. How
ever, | wish we had had two months
more of weather on the Somme. There
:n:rht have been a different story to
ell.
Making Hospitals Unpopular. l
We got drafts of recruits before we
went on to the Somme, and some of
our wounded men were sent back to
England, where we had left our
“Safety First Battalion,” That was
really the First Battalion of the
Fourth Division of the Canadian
forces, composed of the physically re-
Jected, men recovering from wounds
and men injured in training. The
Tommies, however, called it the “Safe
ty First,” or “Major Gilday's Light In
fantry.” Major Gilday was our bat
talion surgeon. He was Immensely
popular and he achieved a great name
for himself. He made one realize what
a rrantwgenonal force a doctor can
be and at an unnecessary and over
wrought elaboration there is in the
civil practice of medicine,
Un(ror Major Gilday's administra
tion no man in our battalion was sick
if he could walk, and, if he couldn’t
walk there was a reasonable suspicion
that he was drunk. The major sim
plified medicine down to an exact sci
ence of two forms of treatment and
two remedies—*“Number Nines” and
whale oil. Number Nines were pale
oval pills, which, if they had been
eggs, would have run about eight to
an omelette for six persons. They
had an internal effect which could
only be defined as dynamic.
After our men had become ac
quainted with them through personal
experience they stopped calling them
“Number Nines” and called them
“whiz-bangs."
“At the Big Show.”
Two weeks and a half after we left
Belgium we arrived at Albert, having
‘marched all the way. The sight whlvh\
met our eyes as we rounded the rock
quarry hill outside of Albert wul
wonderful beyond description. 1 re
member how tremendously it- im
pressed my pal, Macfarlane. He sat
by the roadside and looked 'round
over the landscape as if he were fas
cinated.
“Boy,” he sald, “we're at the big
show at last.”
Poor fellow, it was not only the big
show, but the last performance, for
him. Within sight of the spot where
he sat, wondering, he later fell in
action and died. .
The scene which so impressed him
gave us all a feeling of great awe,
Great shells from a thousand guns
were streaking and criss-crossing the
sky. Without glasses 1 counted 39 of
our observation balloons. Away off
in the distance I saw one German
captive balloon. The other aircraft
were uncountable, They were every
where, apparently in hundreds. There
could have been no more wondrful
panorama picture of war in its new
aspect,
Battlefield Place of Chaos,
In the first part of October, 1916,
we “went in,” opposite the famous
Regina trench. The battle ground
was just miles and miles of debris
and shell holes. Before we went to
our position the officers and noncoms
were taken in by scouts to get the lay
of the land. 'These trips were called
“Cook's tours,”
On one of them I went through
the town of Poizers twice and didn't
tle, then this creamy lotion will stay
sweetly ' fragrant and fresh for
months. Any grocer will supply the
lemons and any druggist or toilet
counter will sell you three ounces of
orchard white for a few cents.
This is the best lotion you could
use. Massage it daily into the face,
neck, arms, and hands and see for
yourself. It helps remove tan, sal
lowness and freckles, and every girl
knows that Jemons are used to bleach
and whiten the skin.-—Advertisement,
HEARST'S SUNDAY, AMERICAN — A Newspaper for People Who Think — SUNOAY, JULY 22, 1917.
‘A NEW RAEMAEKERS CARTOON
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THE GERMAN CALUMET.
‘“My Dear Russian Brother, Have a Smoke of My Peace Pipe.”’
know it. It had a population of 12,000
before the war, 8?1 the spot where
it had stood not even a wgole brick
was left, it seemed. Its demolition
was complete,
That was an example of the condi
tion of the whole country over which
our forces had blasted their way for
10 miles, since the previous July.
There were not even landmarks left.
At last we reached our proper posi
tion, and fifteen mindtes after we got
there a whiz-bang, a low explosive
murderer, buried me completely. They
had to dig me out, A few minutes
later a high explosive shell fell in a
trench section where three of our men
were stationed. All we could find
after it exploded were one arm and
one leg, which we buried.
The trenches were without trench
mats and the mud was from 6 inches
to 3 feet deep all through them. There
were no dugouts; only merely mis
erable “funk holes,” dug where it was
possible to dig them without uncov
ering dead men, We remained in
this position four days, from October
17 to 21, 1916.
The most awful thing was that the
soil all about us was filled with fresh
ly buried men. If we undertook to
cut a trench or enlarge a funk hole,
our spades struck into human flesh,
and the expiosion of a big shell along
our line sent decomposced and dis
membered and sickening mementoes
of an earller fight showering amongst
us.
Pay No Heed to Flying Death.
The philosophy of the British Tom
mies and the Canadians and the Aus
tralians on the Somme was a re
markable reflection of their fine cour
age through all that hell. They go
about thelr work, paying no attention
to the flying death about them.
Fine fighters, all. And the Scotch
kilties, lovingly called by the Ger
mang “the women from hell,” have
the respect of all armies. We saw
little of the poilus, except a few on
leave. All the men are self-sacrific
ing to one another in that big melt
ing pot from which so few ever
emerge whole, The only thing it is
legitimate to steal in the code of the
trenches are rum and “fags” (ciga
rettes). Every other gououion is as
safe as if it wore a Yale lock.
White House Pickets
(P 3 1 )
Are Very ‘Patricular
(By International News Service.)
WASHINGTON, July 21.—Rather
than be identified in their picketing
with the eleven “conscientious objec
tors” to the draft for the national
army, who came here from New York,
twelve suffrage pickets withdrew from
in front of the White House on re
ceipt of word that the military serv
ice dodgers would establish them
selves as pickets outside the execu
tive mansion at 2:30 o'clock this aft
erfoon. The suffrage pickets had re
sumed their silent sentinel duty out
side the White House early this aft
ernoon.
A Free Booklet on Raising
> BEAN S %
Now’s 2 Good Time to Plant Them.
Many of our readers who have been raising vege
tables have taken a considerable amount of such
produce for use on their tables. Replant in beans!
There is still time to plant beans. They are
easily grown and the results are not long in coming.
To enable the thrifty to get every bit possible
out of the ground this summer, the Government has
issued a valuable Bulletin on “BEANS,” which gives
their classification and instructs as to planting,
cultivating and harvesting.
A post-card request will bring it. Address
Hearst Newspapers Information Bureau
Post Building, Washirgton, D, C.
1 |
Many Towns Bid for
. |
\
U. 8. Nitrate Plant
Representatives of cities and townl‘
in the Chattahoochee district, compos
ing the Chattahoochee Nitrate Com
mission, will hold a conference with
officers of the Atlanta Chamber of
Commerce on Tuesday, in an ef
fort to agree on a point which
will be recommended to the United
States officials for the location of the
Government nitrate plant.
rPactically every city in the Chat
tahoochee River system is making a
bid for the plant, including Atlanta,
Rome, Columbus, West Point and
Cartersville.
Believing that by uniting their
forces they will stand a better chance
of having the plant located in this sec
tion, the claimants are urged to at
tend the conferenece to decide on a
point agreeable to all,
H. R. McClatchey, president of the
‘Rome Chamber of Commerce, will
‘head a delegation from Rome. Infor
mation was received Saturday that a
\delegnuon is coming from Carters
ville,
Martin F. Amorous is chairman of
lthe commission.
Studying the Peanut
J. D. Weaver, of Dawson, Ga., is
seeking to “put the peanut industry on
a practical and sueccessful basis” in
Georgia. And he will leave this week
on an automobile tour of North Caro
lina and Virginia to get first-hand
information on the raising of peanuts
and the marketing thereof.
Mr. Weaver is Mayor of Dawson,
and one of the largest planters in
Terrell County. He spent Saturday in
Atlanta in conference with officers of
the Southeastern Exhibit Association,
To Look and Feel
o ‘
Bright in Hot Weather
This is the season when she who
would have a Ilily-white complexion
should turn her thoughts to mercolized
wax, the firm friend of the summer
girl, Nothing so effectually overcomes
the soiling effects of sun, wind, dust
and dirt. The wax literally absorbs
the scorched, discolored, freckled,
withered or coarsened cuticle, bringing
forth a brdnd-new skin, clear, soft and
girlishly beautiful. 1t also unclogs the
pores, removlnf blackheads and in
creasing the skin's breathing capacity.
An ounce of mercolized wax, obtain
able at any drug store, agplled nightly
like cold cream, and washed off morn
ings, will gradually improve the worst
cumfilexion.
When depressed by the heat and you
want to freshen up for the afternoon
or evening, bathe the face in a lotion
made by dissolving an ounce of pow
dered saxolite in a half pint witch
hazel. You'll find this more refreshing
than an hour's rest. It is fine for
smoothing out wrinkles, even the deep
er ones.—Advertisément.
Irwin County Tax
OCILLA, July 21.—Tax Receiver Al
bert G. Young has just balanced his
books for the fiscal year, showing Ir
win County has made a gain of $562,-
640, the total tax returns for this year
being $3,240,678, This is the greatest
total of tax returns in the history of
Irwin County sirice it was reduced to
its present area. It is an increase
over the taxable values of property in
the county for 1916 of 20 per cent,
based s=olely on the increase of valu
ations placed on farm lands, bank in
creases and merchandise. The banks
of the couty show a marvelous in
crease in deposits over any past years.
Pay Roll Bandits Get
$230 From Cashier
‘ CHICAGO, July 21.—Pay roll ban
dits today held up H. A. Swidler,
cashier of (. C. Heisenblaheisen &
Co., in the engine room of the con
cern, where he had gone to pay off
the help, and escaped with $2380.65.
Truth
Justice
Public Service
Volume 1
THE JUNIOR GEORGIAN
Published in the interest of blgi'r
business for advertisers and better
buying advantages for Georgian-
American readers.
g JOEL C. HARRIS, JR,, Editor.
A A A AP 7SI
‘ . .
\
Of Advertising
By SEYMOUR EATON.
A man succeeds not because he ad
vertises his business but because he
'hvea it; because he eats it, sleeps it,
‘dreams it, builds air castles about it.
‘ The man who never builds air cas
tles never builds castles of any kind.
\ The great motive power of any
}business is the strenuous personal
faith of the man back of it.
Put your name to the front; your
own personality., This is a tremen
‘d-)us force in advertising. People like
to know individuals. They like to feel
‘that they are being served by men;
not simply gatting their goods out of
‘the hopper of a treadmil. And if
people have any kicking to do-—and
the American people enjoy kicking-——
they prefer to kick individuals. It is
mighty unsatisfactory, for/ instance,
to kick an express company, or a rail
road, or Brown, Smith & Co. One
can't hit the bull's-eye.
Breathe the breath of life into your
advertisements. It is safe to say that
nine out of évery ten advertisements
which we see are os dead as Egyptian
mummies. They are beautifully dec
orated; twined around with fine
linen; draped and boxed for burial,
They have eyes and nose and mouth,
but they neither see nor speak. They
don't even smell. Their faces are
either made of putty or are chiseled
out of beautiful marble, There is no
throbbing pulse. |
Advertisements are written to ap
peal to live people, and nothing can
get into the heart of humanity so eas
ily as another heart.
If you have faith in your goods and
the public has faith in you, the circuit
is complete. The advertisement is
simply -the transmitter through
which your faith operates.
The trunk lines are all laid. Every
home is connected up. To put your
chop in communication with these
thousapds of possible customers ig
dead easy. Tomorrow you can talk
to 50,000 families, more than 80,000
Sunday, about the few little attrac
tive features of your shep which you
are making ready; some suits which
you are closing cut at half orice or
some new importations which you
got through the custom house only
sesterday. Don’t run away with the
idea that you need to apologize to the
vublie for disturbing¢them with vour
|
\
B J
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Army and Marines Expect Rush‘
of Men Named in the ‘
Draft List, ‘
Activity will be resumed tomorrowi
by the navy recruiting hmdquaru-r”
after an enforced suspension of five
days because of last week's quota of |
35 men having been enlisted by;
Tuesday. ‘
Enough men, however, to complete!
this week's allotment already are
listed on a record of applicants kept\
at the office. Efforts of the station
are being turned toward enlistln“
musicians and specially qualified men
in branches upon which there are no
restrictions. ‘
A busy week is in progpect for the
army and marine stations, where no
limit as to numbers is in effect. Eli
gibles whose registry numbers are
among the first draft are expected to
swell considerably the ranks of ap
plicants.
Announcement has been made by
the army station, applicable also to
the marines, that men will be accept
ed as before until they actually are
drafted, the drawing of numbers
being regarded merely as a prelimi
nary to conscription, comparable in
this respect to registration.
Among those entering the army and
marines yesterday were the follow
ing:
The Marines.
Claud B. Stevenson, Frank W,
Wharton, Benjamin T. Yarbough,
Ernest E. Harris, Austin E, Swader.
The Army.
John L. Godwin, Lyons; Harry T.
Lindley, Powder Springs; Sam D.
Williams, Lyons; Jesse Slaughter,
Columbus; James H. Cukes, Colquitt;
Otis B. Cook, Eatonton; Oscar C. Den
nis, Prattville, Ala.; Seaborn Chesser,
Macon; Willlam A. Gibson, Atlanta;
Robert L. Leggett, Moultrie; Willie
W. Hanes, Marietta; John B. Bowen,
iLyonn; Jesse J. Vaughn, Lyons;
Thomas E. Owen, Buford; William R.
Phillips, Clyde R. Gaines, Doerun:
Frank T. Potts, Jr., Moultrie; Charles
L. McAfee, Atlanta; Charlie Wilson,
Macon; George D. Steele, Rhine:
Charlie H. Handcock, Thomasville;
lArthur W. Lancaster, Mcßae.
No More Lieutenants
Needed for Marines
No applications for%lians for
appointment as second lieutenants in
the marine corps are being considered
by the United States Marine Corps.
Practically all vacancies will be filled
by the promotion of meritorious non
commissioned officers, exgept that the
customary number of appointments
from graduates of the Naval Academy
will be made.
This statement is made by the ma
jor general commandant in view of
the large number of applications that
are being received, and which can not
be considered.
All civilians desiring commissions
in the marine corps are therefore
advised to enlist, in order that they
may have the opportunity to become
eligible for recommendation by com
manding officers for examination.
THE
— b -~ - P PSS R - -
‘ ' '._-"___fl” “c-‘l”l””“ntr”‘f »"—"' .'f lAN
A Worthy Son of the South’s Greatest Newspapers.
affairs. The people like it. A news
paper without advertisements
wouldn’t sell,
Advertising isn't grammar; it isn't
pletures; it isn't type; it isn't top
page position, It is something far
more real than these things. These
are merely accessories. Advertising
is making the proper telegraphic con
nection between you and the cus
tomer. It is the art of making the
type speak.
\B . '
efore His Defeat!
By HERBERT KAUFMAN.
Advertising isn't magic. There is
no element of the black art about it.
In its best and highest form il is
plain talk—sane talk, selling talk. Its
results are in proportion to the merit
of the subject advertised and the
ability with which the advertising is
done.
; There are two great enemies to ad
vertis ng profit, and both of them are
caused by ignoraunce of the real func
tions and workings of publicity.
The one is to advertise promises
which will not be fulfilled, because all
that advertising can do when it ac
complishes most, is to influence the
reader of your copy to investigate
your claims.
If you promise the earth and de
liver the moon, advertising will not
Day you.
If you draw men and women to
your store on pretense and fail to
make good, advertising will have
harmed you because it has only drawn
attention to the fact that you are to
be avoided.
It is as unjust to charge advertis
ing with failure under the conditions
as it would be for your neighbor to
rob a bank and find vourself indict
ed for his misdeed. In brief, adver
tised dishonesty is even more profit
less than unexploited deception.
The other great error in advertis
ing is tc expect more out of advertis
ing than there is in it,
Advertising is seed which a mer
chant plants in the confidence of the
community. He must allow time for
it to grow. Every successful adver
tiser has to be patient, The time that
it takes to arrive at resnlts rests en
tirely with the ability and determina
tion yveu display in the effort. But
you can not turn back when yvou have
traveled halfway and declare that
the path is wrong.
You can't advertise for a week
and because your store isn’'t crowded
say it hasn't paid you. It takes a
certain period to attract the atten
tion of readers. Everybody doesn't
see what you print the first time it
appears. More notice your copy the
neo%d day, a great many more at the
end of a month. '
You can not expect to win the con
figence of the community to the same
' Anni
Burns' Anniversary
There will be a solemn hush this
afternoon on the wooded hill where
nestles the thatched home of the
Burns Club of Atlanta. It is the.one
hundreth and twenty-first anniver
sary of the death of Robert Burns,and
in connzction with a tribute to the
beloved poet, members of the club
will hold memorial services also for
those of the organization who have
died since the last Burns memorial.
They are, this year:
H. H. Hightower, H. R. Bernard,
Judge J, H, Lumpkin, R, W. Cameron,
Dr, Amos Fox and Louis W, Gholstin,
The Rev. W. W, Memminger will
make the principal address, and
Charles W, Hubner, the club poet, will
read verses composed for the ocea
sion. Members of the club, their fam
ilies, their guests, and the interested
public, have been invited. The me
morial will begin at 4 o'clock.
You Need Only GOOD Teeth
Look your best; feel your best. Good ‘
teeth will do it.
Four expert dentists always on duty,
with Dr. Griffin in charge.
Guaranteed Work---Lowest Prices:
22-K GOLD SILVER PLATES
aato P rume P e§ 4 wriio $ 3
N
~~ e .‘T.T’:, i "
YT L)
Set of Teeth That Fit
& » ’
Dr. E. G. Griffin’s
Gate City Dental Rooms
5 West Alabama Street 1
Just Off Whitehall, Over Brown & Allen’s Drug Store
Phone Main 1708----Lady Attendants----Every Convenience
Atlanta, Ga., July 22, 1917
degree that other men have obtained
it without taking pretty much the
same length of time that they did.
But you can cut short the period be
tween your introduction to your read
er and his introducticn to your coun
ters by spending more effort in pre
paring your copy and displaying a
greater amount of convincingness.
You musn’t act like the little girl
who planted a garden and came out
the next day expecting to find it in
iull bloom. Her father had to explain
to her that plants require roots and
that, although she could not see what
was going on, the seeds were doing
their most important work just be
fore the flowers showed above ground.
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SELECT
The Summer—the “Auto Fever"—the
cars at prices to suit you are here NOW.
The “Auto Fever” is really a good
thing to have these sultry days, for the
cure is so inexpensive, and recuperation
while riding so very pleasant.
Possibly your pocketbook prevents
your buying a new car. But that won't
affect your owning one that’s been slight
ly used, but which is capable of rendering
service “like new."
Many—very many—of them are listed
today on the “Automobile” Page of the
Want Ad section. Prices—models—ap
peararices—conditions will all meet every
possible requirement.
There are also offerings in tires, stor
age batteries, etc.
Look 'em over NOW,
.
Psychologists Plan
An Hour of Love Talk
“The Greatest Force in the World-—
Love"” will be the subject for discus
sion at the meeting of the Atlanta
pPsychological Society Sunday after
noon at 3:45 o'clock in the conven
tion hall of the Hotel Assey
Mrs. Rose M. Ashby, president of
the soclety, is preparing an outline
of psychological study and also a plan
to extend psychological interest in At
lanta, it was announced Saturday.
NO WAR FILMS IN NASHVILLE,
NASHVILLE, July 21.—-Mayor Ewing
has ordered the Nashville board of mov
ing plcture censors to prevent the show
ing of all films bearing on the war. A
comedy sketch featuring a phase of
the war was stopped.
Per Tcoth For Best Bridge Work
Copyright, 1917, The Atlanta
Georgian and Sunday American.
So advertising is doing its most
important work before the big results
eventuate, and to abandon the money
which has been invested just before
results arrive is not only foolish but
childish. It would be just as logical
for a farmer to abandon his field be
cause he could not harvest his corn a
week after he planted it.
Advertising does not require faith
—merely common sense. If it is be
gun in doubt and deserted before nor
mal results can be reasonably looked
for, the fault does not lie with the
newspaper or with publicity—it rcsts
entirely upon the head of the man
who retreated before he was de
feated.
Weather:
Sunshine, If
You Smile
Number 17