Newspaper Page Text
More Than 75,000 Cars Are Ta
'
ken by Dealers First Two
Weeks of Season,
Contracts with distributors and deal
ers for the handling of 76,000 automo
biles were closed by the Maxwell Mo
tor Sales Corporation of Detroit in less
than two weeks after the company
started making its annual contracts on
J% 1.
® comYany finds that the men who
have handled the Maxwell line in the
Ppast are optimistic as to the future,
And the dealers and distributors being
added for the first time to the Max
well rolls are o(gually sure that the
country during 1917-1918 i{s to absorb
.l tremendous number of motor vehi
cles.
“We look for prosperity, sales and
profits.
“The people of our gection have money
and are going to buy automobiles. The
automobile today is a necessity and is
steadily becoming more so.”
This is the substance of what Max
well motor car dealers in every part
of the United States have to say re
garding the outlook.
It is this present and pro-gective
heavy demand that is spurring the dis
tributors to close their contracts early.
They want to be sure of getting all the
cars their trade will need.
The Maxwell one-ton truck is also
inspiring dealers to hurry and make
sure of the Maxwell line, Both the de
mand and the output of this truck will
frow tremendously in the next {ear. it
8 expected, and dealers know that the
truck is really an asset to their busi
ness.
Referring to the %ulck elfinlng of
these contracts for the merchandising
of 75,000 motor cars, Walter E. Flan
ders, president and general manager of
the Maxwell company, said:
“The business situation is reflected
in these contracts with dealers. This,
in my opinion, is conclusive evidence of
the prosperity of the nation and of the
sound condition of commerce and indus
trv. It is proof, too, of the fact that
the American people are resolved to live
on the sane, logical ‘business as usual
plane,
‘“The new contracts are with the
very best class of dealers and dis
tributors in the country, several bein
with some of the largest dealers ang
distributors in the country.
‘“Among them are:
“The Harry Newman-Stratton Com
pany, of Chicago, which agrees to han
dle 8,000 cars; John D. Willlams & Co.,
exporters, of New York, who agrees
to handle 7,600 cars; the MecKinney-
Curtis Commany, of F‘ar%o. N. Dak.
which agrees to handle 4,000 cars, and
the Western Motors Company, of San
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OOK at the buying of your car as you would look at
the buying of your home. You can find a house at
almost any price you would care to pay. But there
are certain necessities you must have if that house is to be
a home. You wouldn’t, for example, try to get along in
tiny, cramped up, uncomfortable rooms. Neither would
you live in a house with cheap plumbing, inferior wood
work, ill-fitting doors and rattling windows.
Without going into luxuries, there are certain neces
sities you must have to justify your calling your house a
home—a place you will be proud to own.
It is the same with your car. It must have a certain
amount of size, roominess and wheel-base to make it
really comfortable and free you from the need of constant
apologies. It must have materials of a certain quality to
insure its lasting the proper time to justify your investment
init. It must have the proper weight to make it hold
the road. It must seat all its passengers in comfort.
You wouldn’t buy a house that lacked the real neces
sities because it cost a few dollars less. Even so it is false
FPour-Cylinder Models
FOUR Roadster . . § 985
FOUR Touring Car . 985
FOUR Landau Roadster 1150
FOUR Every-Weather Car 1185
AIL prices f. & b. Detrols
Frapklin Car Ma_kes "G.reat' Gaso.l.ing Record
W. M. Hull Gets 41.6 Miles on. One Gallon of Gas
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Shown in photograph below is the Franklin car that made 41.6 miles in a gasoline test held
here recently. At the wheel is shown Mr. Hull, local dealer and two observers are in the car. Dur
ing the test, which was for dealers over fie country, a car made more than 80 miles on one gallon
of gasoline.
The Reo Motor Car Company sales for
May, 1917, display an increase over the
same month in 1916 of 40 per cent in
gassenger car and 75 dper cent in truck
usiness. The sales department is re
fusing additional allotments to dealers,
despite the fact that more than twenty
dealers are visiting there weekly to ask
;or more vehicles than were contracted
or.
Francisco, which agrees to handle 2,000
cars.
“These contracts illustrate the class
of dealers being attracted to the Max
well (‘om})any by our new sales ?oli(‘y,"
said T, J. Toner, director of ‘sales.
“We are seeking more and better
dealers, atrivinfi persistently to build
up and strengthen the already strong
Maxwell sales organization.”
Buy your car as you would buy your home
Hudobniter
There will be no change in Studebaker models this year, but the increased cost of materials
and labor may force Studebaker to make an advance in prices at any time without notice.
HWARST'S SUNDAY AMERICAN . A Newspaper for People Who Think — SUNDAY, JULY 22, 1917,
0f Arm D'%i ion
This s what a division of Infantry
means in mobile equipment to each of
the sixteen cantonments: Six thou
sand eight hundred and forty-six horses,
4,875 mules, 1,009 wagons, of which 360
are to ca.rrg the rations, 60 3-inch guns,
25 3-inch howitzers, 92 machine guns,
32,000 rifles, 12 motor cars, 67 motor
trucks, 64 motorcycles, 12 aeroplanes,
48 ambulances and 328 other carriages.
If the division is motorized the military
column will be cut a mile in length, and
there will be a material reduction in the
number of horses and mules. The equip
ment of a division when motor trans
portation is substituted for horse and
mule-drawn wagons is 2,587 mules, 6,713
horses, 34 motor cars, 627 motor trucks
and 106 motorcycles. The ordnance,
airplane and ambulance equipment re
mains the same.
STUDEBAKER
FACTORY BRANCH
245 Peachtree, Atlanta
Tire Employees to
One of the largest and most success
ful factory athletic organizations in the
country is that formed among the em
ployes of the Fisk Rubber Company at
Chicopee Falls, Mass. It is orxanlzed
under the name of the Fisk Athletic
Association, and is a registered mem
ber of the A. A. U. Its ?lan of organ
{zation is the most complete and com
prehensive of any of its kind. In addi
tion to supporting an lll%bueball
team, known as the Rep , there
is conducted the Fisk Six Team league,
which is reizula.rly playing some of the
best baseball in the vicinity and afford
ing amusement and recreatlon for the
emploves of all departments. These
teams are all uniformed at the associa
tion's expense, and the games are play
ed on Fisk Park, a twenty-acre recrea
tion fround controlled by the Athletie
association.
economy to buy a car that lacks the essentials of motoring
satisfaction because it is cheap to buy.
In the Series 18 Studebaker Cars you get all the
needed essentials of complete motoring satisfaction at the
lowest possible price.
When you realize that Studebaker, one of the largest
producers of cars in the world, enjoying all the economies
of great production and great resources, makes a smaller
percentage of profit per car than the small car manufac
turers, it is obvious that Studebaker includes in its cars
those features that small cars must curtail; and quality,
both of material and workmanship, that you cannot
reasonably expect to find in small cars at chu’ prices.
What is a small initial saving compared to a great sac
rifice? Be wise—before you decide what car to buy see
the Studebaker.
Nearly every automobile manufacturer has made an
increase in prices, but Studebaker prices still remain the
same as they were last Spring. This further increases the
value of Studebaker cars in comparison with all others.
‘
The New ‘Ton-Tested’ Auto Tube
Possessed 3,100 Pounds Inside ‘
Inside Test Per Week. :
Accusations have been taken out tn‘
the City Criminal Court against 98
Atlanta chauffeurs by J. W, Beaui- |
champ, of Secretary of State Philip |
Cook's ofMice, and Deputy Sheriffs in
a vigorous crusade that has hm*n‘
started to enforce the law that pro
vides a speclal license for rhau{»i
feurs, it was made known Saturday.
Many more similar arrests were ex
pected to be made within the next
few days. |
All of the cases have been set for
trial the first week in September, It
was announded. The accusations
charge a misdemeanor, and a bond
of SIOO was assessed in each case,
The crusade is being headed by Mr
Beauchamp, and he is being assisted
in the round-up of chauffeurs by Dep
uty Sheriffs White and Kitchens.
'he accusations were based on the
section of the general automoblle law
that requires all chauffeurs to pur
chase a special license tag and wear
it in a conspicuous place. This law,
it was said, has been flagrantly vio
lated. This law does not apply to
owners who drive thelr own cars.
Aeroplanes Will End
P :
War, Says Wright
In indorsing the program of the alr
craft production board Orville Wright
declares that “if the Allies’ armies are
equipped with such a number of air
planes as to keep the enemf)" planes en
tirely back of the line, so that they are
unable to direct gunfire or to observe
the movement of the allled troog;, it
will be posisble to end the war, hen
my brother and I built and flew the
first man-carrying machine,” sald Mr,
Wright, “we thought we were introduc
ing into the world an invention which
would make further wars %ractlcnlly
{mpossible. Nevertheless, the world
finds itself In the greatest war in his
tory. Neither side has been able to
win on account of the part the airplane
has played. Both sides know exactly
what the other is doing. The two sides
are apparently nearly equal in aerial
equipment, and unless present condi
tions can be changed the war will con
tinue for years."
Six-Cylinder Models
SIX Roadster i . 81250
SIX Touring Car . ‘ 1250
SIX Landau Roadster . 1350
SIX Touring Sedan . 1700
SIX Coupe . . ’ 1750
SIX Limousine . - 2600
All prices y. 0. b. Detroit
LRI
“There’s d Reason”
For many years thousands of motorists all over the country
have recognized the Battery Service of the Vesta as the best.
The motoring public realizes this because of the exclusive
features of the Vesta Battery it is superior to all others.
The vitals of the Vesta are different. The “Indestructible Isola
tors’ positively lock the plates apart. The thin wooden mats are not
depended on to do this heavy duty.
Vesta Tmpregnated Wooden Mats (another Vesta Feature) prevent the trans
fer of metallie lead from one place to another.
This transfer of lead, if allowed to proceed, would build np through the pores of
the ordingry ‘‘Separator’’ forming what is called a ‘‘Tree’’ short ecircuiting the
plates. The material used in Vesta Impregnated Mats absolutely prevents this aetion.
This long life battery costs no more than other makes.
Let us demonstrate the value of Vesta service. Ask Vasta owners—they will tell you.
s Our service station is open to all automobile owners. Regardless of the make
Seerce of battery now in use our service station will be glad to serve you.
VESTA ELECTRIC and SUPPLY CO.
2567 PEACHTREE. TELEPHONE IVY 2608.
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The Car of Good Taste
GRANT SIX *875
THE spirit of the times is opposed to extrava
gance and ostentation. It counsels sensible
The GRANT Srx at $875
1s a car that 18 in keeping
with the spirit of the
times. Its intrinsic good
ness 1s based on splendid
material and painstaking work
mans}:iip. i}ltczppm]s tnolthck cye
as adi L fiood ooking
car in :wfich the designers have
relied on stmple, harmonious
lines, and quiet, tasteful finish.
They have avoided both the
showy and the cheap.
Now is the time to make sure of ¥
getting your GRANT SlX—come in.
W.J.DABNEY IMP. CO., State Distributors,
96-98-100 South Forsyth Street, Atlanta.
L Some Good Territory Still Open. Immediate Delivery.
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l/’h\ 171911111114 ‘ N/ f bSI ‘
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Your Geanr Srx will give
you 20 miles to a gallon of
mileage from any standard tires.
Its sturdiness is a guarantee of
steady day-in day-out service.
The present price of the
Grawr Srx is the wonder of
the industry. Even a super
ficial comparison of che popular
price field will convince you
that the Grawnr Srx at $875 is
a remarkably good investment.
3B