Newspaper Page Text
10 C
VA
DEVOTED TO THE INTERESTS OF THE MEN
Atlanta Offers Every Facility to
Entertain Conventions Com
ing Here,
ASs a result of recent activities of
members of the Association of Conven
Slon Bureaus, the necessity for holding
econventions has been firmly establish
#d and proven an important and vital
ghing to community and national life
#and progress. A small group of men,
Mhe members of the assoclation,
realized this a few years ago, and their
‘offorts have been so successful as to
Be recognized and indorsed by the
President of the United States
" ¥red Houser, secretary of the nation
Al association, has sent out a number
of bulleting recently to convention
holding ((y:rnnllnnnnu and others inter
msted, producing wonderful results, The
vention bureau of the Merchants'
jation of New York City reports
yrlll“ll convention activities New
York City probably has more conven
':mfium any other one city, and only
4 of them have been canceled. One
: A national religlous organization
the other two of railroad organi
gations.
=~ G, W. B. Hicks, secretary of the
fladelphla Bureau of Conventions,
3 ing on constructive lines, has sent
retary Houser a pamphlet outlining
the value of a convention bureau to its
own community. Some of the services
outlined are as follows
Publicity: Offered through the bu
reau's own publication and prepared
(oY
| " jul
>
A
(BUYLES GUID |
‘ g EER RV f L si ‘
BRSNS
= ART SUPPLIES. .
SAMUEL G. WALKER (Est. 1876.)
81 North Pryor St
Artist supplies undnrlclure framing.
Mall orders,
S e o T
: ACCOUNTANTS.
B A A AA A A A A A SIS
THE AMERICAN AUDIT CO.
” Fourth National Bank Bldg.
Phone Main 872.
€ B Bidwell. C. P_A. Resident V. P.
ARTIFICIAL LIMBS, ETC.
B A A
Friad J. E. HANGER, INC.
5] l(gth Pr‘yor St. Phone Main 3390
S . M. of H anTer Artificlal Limbs.
| g Catalog furnished upon request.
= = e
$4 AUTO RADIATOR REPAIRING.
. ATLANTA RADIATOR CO.,
a 288 Edgewood Ave.
_Mfrs., Repairing, Building. Prompt at
g tention given out-of-town orders,
?m::_—.,—:—-— ]
AUTO TOPS, SEATS, COVERS.
B I AAA A A NI NI
ATL. AUTO TOP AND TRIMMING co.‘
. _ 765-57 Whitehall St. Phone W. 180.
Ploneers with the largest factory of this
2 kind in the South. Try us.
A s T e
- AUTO RADIATOR SPECIALISTS.
A eI I SIS
- BARWALD RADIATOR COMPANY,
- 21 Ivy St. Phone Ivy 4334.
palr all makes of radiators. Outof
% town orders solicited. _»'l:ry s
~ AUTO BODIES, PAINTING, TRIM.
; OUNT CARRIAGE AND BUGGY CO.
Point. Phone East Point No. 7
o .complete line of commercial bodles.
to palnting and trimming a specialty,
AUTO, MCH. REPR. WELDING,
' 'SHEARER BROS. MACHINE SHOP,
¢ {7949 Marietta St. Phone M. 1140.
" { Agts. Kelley Convertible Auto Truck,
-# ~ and Ford Chassis makes ton truck,
ik AUTO BODIES.
;efiwmmmwwvw A
;;; M. KARWISCH WAGON WORKS,
92183 B. Hunter Bt. Phone M. 1866,
- . of Auto Commercial Bodies for all
_elasses of business. Spec. Ford Bodies.
. AUTO MOTOR TRUCK MFGS.
A AA A A AA AN IAIINININRININI NN
. SUPERIOR MOTOR TRUCK CO.
_ S¥hitehall and Stewart ve. M. 4303
. Builders of the Famous
oy Superior Motor Trucks.
- AUTO FENDER, RADIATOR WORK.
. WARLICK SHEET METAL MFG. CO.
" Edgewood Ave. Phone Main 1851,
-~ "Modern repair plant for all classes of
, Fender, Lamp, Radiator Work
- AAWNINGS AND UPHOLSTERING.
%i’ F. L. VOLBERG, JR.,
" 226% Peachtree St. Phone Ivy 8224
_ Antigue turniture renovated. Uphol
i and awning samples on request
Q;’j; Re R e e ———— - Pviia-aseiovesnaldied
; LER AND SHEET IRON WORKS
T 3. J. FINNEGAN & CO..
L Means St. Phone M. 1441. Residence,
o $49-L. Mfrs. Veterina Magazine Fur
a for hot water and steam heating
;;\?“cnmn-wooo.METAL WORK,
- W. E. WILLIAMS MFG. CO., Y
© "'3R83% Marietta St. Phone M. 530-L.
- Wood and Metal Novelties Cabinet,
R Window Fixtures, Fly Screens, etc.
. CLOTHING (WHOLESALE).
I A e e oo o P
) J. SAUL & CO.
o 48 Wall St
_ To merchants only. We solicit your
ify"#fl‘llag trade. Samples on request.
" CIGARS, TOBACCO, ETC.
RAA A A AA I A AT NSNS IS
7 J. N. HIRSCH,
> 144-48 Marietta St.
" Whol. Dist. C. H. 8., John Ruskin, Red
i gt. Rico and Cuesta Rey full line.
o' COAL (WHOLESALE).
A e
STANDARD COAL COMPANY,
& Peters Bldg. All phones.
~Grade Steam and Bomauuc Coal,
@ solicit contracts for § to 2 montns,
FIRRING LINEK
Dobbs & Wey Have
‘Big Holiday Showing
Dobbs & Wey Company are getting
ready with their holiday lines, All the
saleamen have bheen called in off the
road for the purpose of equipping them
selves with the many novelties and at
tractive goods that this house will offer
to the merchant this season,
This concern will carry one of the
most complete lines of holiday and toy
rnn(ll ever shown In this section, and
Indications are this season will he a
banner one for the house of Dobbs &
Wey,
Mr. Percy, manager for the company,
says: “We do not have to send away
to fil orders. Every item which we
show to customers in our Mmpla rooms
i kept in stock, and merchants dealing
with us can rest assured that thelr bills
of merchandise will not come to them
in dribs and drabs, as Is the case when
purchases are made through a concern
that buys from manufacturers and al
lows the manufacturer to ship direct to
the merchant.
ardicles are offered trade and commer
clal journals and newspapers.
Convention halls: Suitable convention
hall is offered, regardless of the size of
the meeting.
Program: Expert services are offered
in preparing pmf“ruml for any conven
tion. One famillar with the work at
tached knows this is no small service,
Entertainment is carefully planned and
cost per delegate estimated. Advice
and assistance is offered in the mat
ter of selecting local speakers, mem
bers of various committecs, ete.
Hotels: Free information (s offered
concornlnfi hotels, capacity, rates, ac
commodations, ete,
The Association of Convention Bu
reaus has won nation-wide recognition
in the two years of Its life, and secre
taries who have been trained to its
mode of operation are given wfmn“
when vacancies are to be filled, le
are now being made for the ann
mecun{ at Buffalo in the winter, at
which time the program for 1918's work
will be rnA”wd out. The follmfl::{.wn
vention will be invited to Atlanta. J.
Lee Barrett, of Detroit, {s president
of the organization, and Fred Houser,
secretary.
COFFIN-CASKET MFRS.
R N NSNS Al ST NINSNS NS NNPNIN
1 GATE CITY COFFIN COMPANY.,
Mfre. of Coffins, Caskets, Undertakers’
Supplies, G. C. Embalming Fluld. Fine
Caskets our spec'y, Established 30 years,
e e mfvme e e SESEIIEIITIOEIS
. COMMERCIAL HELP.
AA AN AN PP A A IAININAI
FIDELITY BOND & REFERENCE CO.
510 Hurt Bldg. llvy 2747.
Strietly high-class commercial help
furnished free to employers,
mm
DENTAL SUPPLIES-EQUIPMENT.
GOLDSMITH BROS. SMEL.& REF. CO.
607-11 Fourth Natl. Bank Bldr.
I. D Phone M. 738. Complete line of
d_‘;l_l_'fll supplies and Harvard equipment.
THE 8. 8. WHITE DENTAL MFG, CO.
Grant Bldg. Phone Ivy 3081,
Complete line of dental supplies and
equipment. Publisher of Dental Cosmos.
i siA,oo o 0 est Ge i
DRY GOODS AND NOTIONS.
‘W\N\AM/‘A\W\NWV\ANWW
| H. MENDEL,
_6O-63 Gilmer St, Next Auditorium.
Complete stock Ladies’ and Men's
_Ready-to-Wear Dry Goods and Shoes
RAGAN-MALONE COMPANY,
32-34 South Pryor St.
White Goods, Pants, Overalls, Dist. Hall
e IRERUEINE L
RIDLEY.YATES COMPANY,
101-185 South Pryor St.
Dry Goods, Notions, Ready-to-wear. We
feature Marathon Shirts, Ridya Hoslery.
A. M. ROBINSON COMPANY.
£9-81 North Pryor St.
Dry Goods, Notions. We make Aragon
Brand of Shirts, Pants and Overalls.
JOHN SILVEY & CO,,
114 Marietta St
Wholesale Dry Goods, Fancy Dress
Goods, Silks, Notlons, Novelties, ete,
ENGRAVED STATIONERY,
A A AAP NINIAIS
WEBB & VARY COMPANY,
au& West Alabama St
Soclal and Business Stationery. Wedding
Invitations, Announcements, ete.
ENGINEERING INSTRUMENTS.
A A AP AAP AP
E. A. BOSTROM MFG. CO.,
287-89 Edgewood Ave, lvy 4285
We repair Engineers Y Levels, Tran
sits and mend Steel Tapes, ete.
FER. & COTTON MiLL MCH,
ATLANTA UTILITY WORKS,
East Point Ga, Mfrs. of Complete Fer
tilizer Mixing Plants, including Imwer.
Hull Delinters and_Ofl _Mill_Speclalties.
FLOUR-FEED-MEAL.,
ATLANTA MILLING COMPANY,
Long-Distance Phone Main 1188,
Mfrs. (‘:.‘pltoll. Plain and Dixie Self
_Rising Flour. Also full line of feeds.
HEMSTITCHING.
A A A AN AP
AMERICAN ACCORDION PLEATING
COMPANY,
32 Capitol Avenue,
Hemstitehing, picot work, accordion
pleating Mail orders solocited.
FURNACES (WARM AIR).
THE GEORGIA HEATING COMPANY,
446 Marietta St. Phone M. 4335.
Contractors and Enfilneerl.
Williamson \'nda_r_f_gnl “urnace.
LEATHER-SHOE FINDINGS, ETC.
AAA AA A AA A A ANt
ATLANTA LEATHER COMPANY,
168 Whitehall St. Phone 1376,
Mfrs. full line boot and shoe uppers,
shoe findings, shoe store supplies, sto.
R
NECKWEAR:S' SPENDER MFGS.
P A A,
ALL-STAR MFG. CO.
G 6-70 West Mitchell St
Mfrs. Neckwear, Suspenders, Garters,
SRRV T TR
———— e o e
OPTICAL GOODS, MFG. & WHOL.
A A A P PP PPt
F. A. HARDY & CcO.,
Grant Bu!ldlns.
Phone Ivy 5319,
Wholesalers, Importers, Manufacturers.
JOHN L. MOORE & SONS,, INC.,
Wholesale and Prescription Opticians,
:finngg.ccn. Alse branch at Calum-
HEARST'S SUNDAY AMERICAN . A Newsnam_er ior Peoplo ‘Who Think — SUNDAY, JULY 22, 1917.
Campbell & Mathers Doing Won
derful Business on Ambrosia
Throughout State.
It would seem by the appearance of
things that the entire country has gone
In whole-heartedly to eliminate the
aleoholie drink Everywhere is to be
found soft drinks galore, eapecially those
that have a taste that could not be
termed sweet
Wright Campbell, representative of
the Campbell & Mathers Company,
State distributors in Georgla for Am
brosla, and Thomas N. Jacobs, Southerr.
sales manager for the Centrai Consu
mers Company, manufacturers of this
beverage, are not only doing a lot of
misslonary work through the State, but
are placing Ambrosia in large quan
tities in practically every city and town
throughout the territory covered by
Campbell & Mathers,
During the past week two cars have
been ;’:‘luved with Erlick & Co., of Sa
vannah, Ga.. two cars with J. M. Bur
nett, of Brunswick, Ga., and last re
ports ate to the effect that Valdosta
and Thomasville will receive a carload
respectively.
The Central Consumers Company has
been and is still doing extensive adver
tl-lnf on thelr product, which helps the
retailer to move his supply quickly and
eliminates the possibilty of dead mer
chandise, s
Advertising pays, and It is always
well for the merchant, na matter where
his location, to handle the brands
manufactured by houses who put their
merchandise u{a in a wcklfie that hae
become or will become famillar to the
general public by a campalgn of the
right kind of advertising.
"OVERALLS, SHIRTS, PANTS, ETC.
P AP PPN
MARCUS LOEB & CO.
No. 74 Trinity st.
Mfre. Mechanic Brands. Comrlou stock
At all times, for_prompt shipnents.
.
OFFICE AND STORE FIXTURES.
WVW\.W"MNMW
PHOENIX PLANING MILL,
321 Hlfihlnnd Ave. Phone Ivy 3200, Atl
65. ardwood Flooring. Also full line
~.cement, Plaster, Asphalt Roofing, et.
The Stallings W. C, and Cablinet Co.
1015 lenolll St. Phone M. 2835.
Show, Wall and Dlnpln’\: Cases. Shelv-
Ing, Novelty Displays, F ly_Screens, etc.
PAINTS (WHOL. & RETAIL).
O A A A AA A A AP,
ATLANTA PAINT COMPANY,
10 N. Forsyth, Phone Ivy 4357. Atl. 87.
Paints-Roofing. Ben), Moore & Co. and
Certainteed Products Corp. full line,
e e, 2 OTD. Tull line.
JOHNSON PAINT COMPANY,
Third Floor Candler Bldg.
Our Speclalty: Roof and Bridge Paints,
Price and quality guaranteed. Try us
e ke o 8 B st et
FLOWS & FARM IMPLEMENTS.
“TTJOBSON PLOW COMPANY.
k Sales Office 1601 Healey Bidg,
P, O. Box 672, Jobson System.
Implements for Common Sense Farming,
MW—-—"
READY-TO-WEAR MFGS.
L& MANUFACTURING €67
39 South Forsyth St.
Mfrs. of Skirts, Blouses and Dresses,
Also Mfrs. Monarch Overalls and Pants,
THE READY-TO-WEAR MFG. CO.,
691 to 65% Ikast Alabama St,
Mfrs. of Skirts, Blouses and Suits. Seg
our_line before buying. It will pay vow
ENTERPRISE MFG, CO.,
38 West ‘Alabama St.
Children’'s Dresses, Wash Skirts, Mid
dles. ‘Customers in 44 States.”"
SHIRTS MADE TO ORDER,
JEWELL SHIRT (OMPANY,
34% Peachtres St,
The latest styles of Madras, Silk and
Flannel. Satisfaction and fit guaranteed.
m::-__t:———__
SKIRT MANUFACTURERS.,
A A A
PRINCESS MANUFACTURING CO.
Office, Salczroom, Thrower Bldg,
Novelty Wash Skirts from $9 to $36 per
—.dozen. Phone or write for samples.
QUEEN QUALITY SKIRT MFG. CO.
11-17 Trinity Ave. Main 463-J,
The finest line manufactured In the
South, Call and see us when In the city.
e —————————————— ) e G
SCHERR MFQ. CO.,
1361 Marietta St., 8d Floor,
The only exclusive skirt mfrs. in At
lanta. From $8.50 to S4B per doz.
STATIONERY, DRUG SUNDRIES.“
THE 8, P. RICHARDS COMPANY,
90-52-84 Central Ave.
Wholesale Paper, Stationery and full
_line of Printers’ Papers. Gl
THE HIRSHBERG COMPANY, |
13-15-17 Nelson Street.
Mfrs. of Celebrated Glendale line of
Stationery, School _Supplies, Sundries
"SCHOOL AND COLLEGE BOOKS.
A et .
AMERICAN BOOK COMPANY,
v l]\!orth ‘Fo‘r(syth Sht. s A
Carry complete stock on hand at a
y {lmu ?or immediate shipment. |
e e |
SHOES, WHOL, & MFRS, |
AAA A A AAP
THE RICE & HUTCHINS ATLANTA
CO., 88.90 South P'X" St. ‘
Educator, All American and other brands
Rice-Hutchina Shoes In_stock. |
J. K. ORR SHOE COMPANY, |
Mfrs, of Red Seal Shoes, Offices and
Salesrooms, 30-33 Auburn Ave. Fac
tory, Cor. Yonge and Chamberiin Sts.
STOVES, RANGES, GRATES. |
A AL Pttt
ATLANTA STOVE WORKS.
Phone Ivy 2779. Mfrs. of (‘,ooklnf Stoves,
Ranges, Heaters, Stove Hollowware,
Grates, Dog Irons, Sugar Kettles, ete.
et SRS I SR, .O T
WATERPROOFING PAINTS,
A A A AP,
THE TRUS.CON LABORATORIES.
604 Forsyth Bidg.
Materials for damp-proofing, decorating
stucco, brick and masopry surfaces.
Sunday .. SAmerican
The Question of Putting the Right
Man in the Right
Place.
Ho much study is put on the customer
that there i 8 a tendency to forgei that
the salesman has just a 8 much human
nature in is make-up ae the buyer.
We have never been able to work|
out a sales system that could be ap
plied rigidiy to everybody in the 0,-.}
ganization,” sald the sales manager |
one of the biggest mill supply huu'u:. ?.{‘
Chicago. “We have a general system
that we use in most cases, but if spe
clal conditions make it necessary we
vary the system without feeling bad
uh’\{ul it in the least.” |
hat remark shows that the sales
manager guoted reatizes that rules are
made for men, and not men for rules.
For instance, the plan in this insti
tution I 8 to have the general lines
salesmen call on all the industrial pros
‘N'F‘N in their territory, while upe('lully
salesmen, working with them and
through them to some extent, follow up
the business with which they are most
concerned, But if a man shows ability
in some particular direction, he is not
wasted by being instructed to call on
everybody, but is given his head, as jt
were, in the industry to which he
seems best fitted.
For example, the house referred to
had been wawhinf the autoinobile ga
rage business quite closely, and was
getting a good deal of business from
this field by means of the several sales
men who were calling on the buyers
who happened to be in their respective
territories, One salesman in particu
lar, however, got more business, in pro
‘mrlmn to the number of prospects in
s district, than any other. He was a
“bug'’ on automobiles, and had studied
the requiremehts of garages. He was
able to talk to garagemen intelligently,
and to show them why they nmn{d
adopt the devices which he occasional
ly offered them. And because he was
evidently an authority on the subject,
he w~s able to g»t close to these buy
ers, and to get their regular bread-and
butter business, which it would have
seemed from the outside anybody could
golicit to advantage.
“We saw,” sald the pales manager,
“that this man was practically a spe
clalty salesman, as far as the garages
were concerned, AS a result of his good
work in this field, we took him off the
general line, and took automobile ga
rages off the lists of the other sales
men. He is now calling on all the
- in our territory, amd is leltfil
both general and lpecinllr business be
cause he knows his t e better than
‘anybody elso representing mill lupfily
houses who i¢ calling on the buyers.
The writer knows of another similar
instance. in this case the salesman is
lmuch interested in the woodworking
‘trade, and although the woodworking
industry is no more important than sev
eral others in his field, he always gets
business from it out of proportion to the
apparent sales opportunities. He hap
-80!!' to be in a smaller community than
hicago, and because of having a lim
{ted sales organization the head of the
concern has not been able to let him
spend all his time with the managers
and operators of woodworking plants.
But he does the next best lhlnr. which
is to ¥lve him complete control of this
line of trade, and to keep other sales
men from calling on nros‘wcu in this
fleld. A system of this kind makes a
salesman feel he 18 appreciated, and
creates enthusiasm over the specialty
\whloh he has created in the organiza
‘tion. Naturally the “pep’” which a
feeling of this kind |gomerntes is usually
convertible into business,
That business men in all fields appre
ciate the numerous advantages growing
out )of concentration Is suggested by
the plan adngtod by a big bank in Chi
eno. This bank has numerous vice
presidents, and their work has been di
vided on the basis of the industrial
classifications of depositors. .
‘ That meant that the iron and steei
machinery and mill aupply houses were
put into on classification, in charge of
one vice president; the paper, printing
and puhnshing industries into another,
and so on, he result of this system
{s that the vice president in charie of
eacn group is able to study the business
of those in it. even to subscribe for and
read the trade papers which deal with
their Interesis. As a result he is an
expert on the business in which they
are engaged, knows market conditions,
trade tendencies, etc. He is a better
representative for the bank, and a bet
ter banker for the customers. The plan
works,
It would be a_great scheme, if Rrao
ticable, to use the same idea in all big
businesses—that is, select a salesman
for each industry or group of related
industries, and let him develop him
gelf into an expert on this particular
subject: It s seldom possible to do
his on account of the territory to be
,::overnd and the number of salesmen it
would probably be necessary to employ.
But, as suggested in the case of the
enlesman who is specializing on automo
bile garages, it is a frul idea to take
advantage of a spec al opportunity of
this kind and to give the man who shows
a tendency to concentrate an oppor
tunity to do so.
An important thing in thig connection
is developing teemwork between the
specialty man and the general salesman.
The latter must not be allowed to feel
that the former is competing with him.
This {8 another angle on human nature,
and an important one at that. He
must have a selfish interest in the suc
cess of the specialty man, so that he
‘will feel like breaking ground for him
and ;mvlm‘ the way for an interview
with exactly the right person in the
plant, and so on. To that end the plan
is often used of giving the general
salesman credit for all sales made to
his customers by the special man.
But, introducing again the idea of
self-interest, the salesman must actual
1y have opened the account and put the
customer on the books in order to get
the henefit of the business secured from
him by the man handling the specialty.
Now and then the specialty man comes
in with a nice order from some concern
which was supposedly “gewed'' up by
the other feliow. This opens the eyes
of the general salesman to the fact that
no business i& so badly sewed up that
there is no way of getting in on it, and
makes him want to have as many live
accounts as possible, so that he will
Yave the specialty salesman working for
him all the time.
The speclalty man is really a s‘veclul
ty man, too. He does not handle ev
e‘?rthlng, but just the appliances which
fall into his department. That gives
him a chance to study these cloaolf.
and to know them as well as the people
that made them. Thus he can shoot
information and enthusiasm regarding
their good points into the salesman
handling the r(-m‘rnl line. ‘Then, too,
they can furnish leads which the spe
clalty man can close, and they will do
this when they have a stake in the
profits which are to be made on the
sales of specialties.
These suggestions are based on com
mon sense moethods, which, by the way,
are not as common as they seem to be.
The mill supply man who takes the
common sense view of the situation, and
uses a system that considers the human
nature side of his representatives, will
‘flnd himself nmugemult.. even if his
rule-hook has to torn up now and
then in order to do it. ‘
Tu /I I “1
Every manager of sales in the coun
try, whether a brilliant success or not,
has to be as many-sided as a well-cut
diamond. He hag to be a diplomat,
strategist, jollier and a martinet. Sales
men are either inherently temperamen
tal, or because of precedent and pecu
liar road conditions, frequently absorb
the rules of conduct Senerully allotted
to leading ladies and matinee idols.
Ihis is not a knock, it's a boost, be
cause (og-nutch salesmen are the salt of
the earth; genijus Is born and seldom
made, A few rules they must obey, but
not many, and there comes in the mar-|
tinet side of the job for the manager,
No particular time can be spent direct-
Iy on the job can be specified, because
cirecumstances alter cases radically,
while at the same time the company 8
affairs must have attention. fl‘here the
gales manager must merge into the
diplomat and the jollier, Even if a fair
volume of business is coming in, the
house may know that the territory is
capable of producing half as much
more, and a delicate situation arises.
You have all had to confront this con
dition, and the veteran in the field may
not appreciate your point of view. Di
plomacy usually solves the problem, and
there are a dozen different ways, that
if you run_against a brick wall, there
you are, You can either stand for it,
or make a change, and either wa{ is
unpleasant and usually expensive. It is
one thing to know the selling game
from the inside, but frequently quite
another matter to convince the ‘‘boys”
that you n}!{v‘reclale their Individual
problems. en there bobs up that
perennial plant, the ever-luxuriant ex
pense account. &
~ Conventions discuss it, and so do
salesmanship congresses, and when all
18 sald and done, the problem remains
unsolved. There is apparently but one
sensible way to get at it, and that is
on the basis of profitable sales. It is
to be understood, however, that there
is first to be agreed on an irreducible
minimum, based on per diem and mile
age. After that the master salesman
can be taken care of both in the way
of liberal expense account and a bonus,
reckoned on profit percentages. The
most expensive is generally tne most
economical for the house, and a double
per diem expense account is easily
overlooked when accompanied by dou
ble sales and profits. No trouble at all
to settle a question like that.
‘ May Del
War May Delay
‘ Buuding of C
“There are grave aspects for the mo
tor car industry, especiaily the building
of passenger autoniobiles, in the ac
tion of the United Siates Government
in taking control of the steel supplies,”
said J. W. Goiudsmith, distributor for
the Hudson bsupersix.
“Not only fear of manipulation, but
an actual shortage of iron impelled the
Government, And officiass have warned
meuunclurcrs who use great quantities
of steel in their product, that they may
not be able to get unlimited supplies of
the material.
“The Hudson Motor Car Company has
a large supply of raw material on %and.
enough possibly for ancther month or
six weeks >f operation. At the end of
that time it will have to take f{is
chances as will every ocher motor man
ufacturer.
“'Of course the Government will not
wholly cut off materials from the au
tomobile companies. ‘l'hey will have Lo
manufacture trucks and automobiles for
the army. Tley avre a necessary part ot
war equipment. But should the short
age become so acute that the United
States required all metal available for
her own and her Allies’ war needs, then
the general motor market would be de
prived. It is not wholly absurd to sur
mise that the automobile you buy now
or within the next few weeks may be
your last until the end of the war.
Others may lot be obtainable.
’ **‘More than ever you will want an en
during car—one that has proved it can
stand the service of years. More urgent
than ever is the need for those who are
thinking of buying cars to buy them
now, because a little later they may
‘hot be able to obtain the car they want,
or any car in fact.
““Another manner in which war may
interfere with delivery of cars before
long is through the commandeering of
\frelght and express cars to haul huge
quantities of supplies, At present we
have even a greater shortage of freight
cars than ever before. Troops and their
effects and good, fuel and supplies for
the military service will take precedence
for movement over any articles of in
ternal trade.
“Many people realize these conditions
and the sale of cars now is more active
than at any other time of the year.”
Paul Camp Receives
Visit From Mother
Paul V. 8. Camp, advertising mana
ger for the Ridely-Yates Company, is
entertaining his mother and two sis
ters for a few months during their stay
in Atlanta.
Mrs. Camp and daughters are from
Watertown, N. Y., and, of course, love
the Empire State, but a warm spot is
to be found in the hearts of the Camp
family for the Empire State of the
South.
THE MAN WITH A SMILE.
Never known a thlnfi s 0 bad
But what, somehow, 1 could be glad
It wasn't worse,;
Always when my troubles come
And 1 am sitting, sick and dumb,
' About to curse,
Somebody whistles, jogging by,
‘That is ten times worse off than I
‘Lord, when I think about them all,
‘Most of my troubles here are small
~ And petty things; .
1 don't believe I really know
(Save one or two real bits of woe)
Life's bitter stings,
For 1 can hear and walk and see,
And health {s still a part of me.
‘Crlgmen and blind men and insane
And invalids on beds of pain
Are all about;
1 dally meet the deaf and dumb
And I that still can talk am glum
And wear a You(‘
And now a smiler passes by
That is ten times worse off than L
Each day of self I'm more ashamed,
To think with rage I am inflamed ;
When plans so Wrong; \
So many joys belong to me ‘
My life upon this earth should be ‘
One round of song.
Why should 1 now my woes rehearse,
When many near me suffer worse?
—Detroit Free Press.
A TIP AND A BAT.
The woman with a baseball bat ad
vanced ominously. “Are you the
teacher that tore Henry's shirt?" ‘
T
“What did you do it for?"
“Because Henry was naughty and
wouldn't behave. To make him lis
ten to me I took him by the collar,
and he broke away.” }
The woman swung the ball bat
toward the teacher.
“Next time he don't behave, she
said, “you hit him with this.”"—New
ik 1> i
WHO MAKE AND SELL ATLANTA PRODUCTS
C. E. Allen Advocates
Fireworks for Fourth
C., E. Allen, of the C. E, Allen Con
pany, says “The people of the coun
try should celebrate the Fourth of
July this year with all the pomp and
ceremony possible,
“F‘lrewafl(n have always been the
prevailing feature of the Fourths gone
before, and | think that this year they
should be brought into play as much,
if not more, than in previous years,
In celebrating the national holiday
fireworks should be used more than
any other form of demonstration.
There seems to be something that
lends to the patriotic feeling and
greatly adds to the spirit of the day
when people let off the different kinds
of fireworks.
“Statistics show that the day has
passed when serious accidents through
the use of fireworks are a general
thing. The intelligent use of them
will eliminate the accident and add
to the pleasure of the national holi
day.”
SAVING THE YOUNGSTER.
“Oh, hubby, such an instructive lec
ture. The gentleman told us that
what vou eat you become.”
“Huh?"
“What you eat you become,”
‘“Take that all-day sucker away
from Tommy."—Courier-Journal,
The Commercial Motto of American Patriotism,
‘L "
Fulil Steam Ahead!
q If you ean’t carry a gun or thrust a bavonet
these war times, you can at least push your business
harder than you ever drove it before.
g This will be the patriotic thing to do.
g And it will help maintain the national prosper
ity that must be maintained in order for us to win
the war.
€ Dbn't let your business be a slacker!
g The worst thing that could happen to the world
today would be a hysterical business depression in
this country. » e B A . BT
G The best thing we can do is to keep our commer
clal equipoise.
¥ Don’t lose your head!
4 Don’t rock the boat!
G To keep the wheels of industry moving swiftly
vou will have to continue plans for getting business
as heretofore, which, of course, involves the use of
catalogs, booklets, folders, letterheads, blotters,
ete.
g We've kept our plant thoroughly up to date,
with the newest faces of type and the latest pat
ented devices to insure superior workmanship.
Q This mechanical equipment in the hands of our
capable organization is an absolute guarantee of
service that can not be excelled in quality, style or
price by any other printing establishment in the
whole country.
During the thirty years we have been in business, we
have helped many Southern mercantile and manufac
turing concerns lo shape up the printed literature that
brought them success.
g When you need anything in printing—from an
elaborate piece of colored work to a business card
or letterhead, let us show you samples of the heau
tiful work we have done for others in the same
line.
g And when you want some idea on printing
worked out and you don’t want to take the time to
do it yourself, let us formulate the details and
present them to you for consideration—without ob
ligation on your part, of course. :
BYRD PRINTING CO.
ATLANTA
- ) by ‘3t W’n e
R i jr_\/ ‘ l
s )| (I
. THE WOMAN WHO WAITS,
The woman who waits for her man's re-
N turn
Is doing *“‘her bit” for the flag;
With aching heart and tearful eyes
She is serving the “"Grand Old Rag."
Through the long, long hours of darkest
night
She prays for the one who serves;
Through the daylight hours she strains
her sight,
Scanning the list, with tortured
nerves,
Of the wounded and killed in the fight.
Oh, the woman who waits has the hard.
est part :
Of the struggle to down the Hun.
Hers be the glory, the honor, the
praise,
When the final victory's won.
The man can die with a free, glad
heart,
He can lay him down with a will,
But the :romln who walts must do her
par
When all the world is still.
Through the long, dark hours she lies
awake,
Praying to God for dear Christ's sake:
Grant?&o the Land of the Brave and
ee
The final enduring victory,
And, oh, dear God, send back to me
O'er the storm-tossed waves of the an
gry sea,
To the woman who waits, send back to
me -
My man!
—New York Herald.
\
Atlanta Office
C. B. Leech, Atlanta manager for
Butler Brothers, wholesalers, is more
than pleased with the large increase of
business since he has opened up this
branch, s
There is quite a lot of rivalry bee
tween the different branches of “‘sample
rooms,”” as they are generally termed--
to see who can rut over the most busi
ness during a given period, which is as
a 4 rule monthly. The sales record kept
in New York shows that the Atlanta
office has been lending in the amount
of bulk sales during the season.
Mr. Leech says: ““With business con
ditions so very good in this territory
and plenty of money in circulation and
better still lots more in sight, theré is
no reason why our office here should
not stay in the E(mitlon gained,
“Merchants this year are profiting by
their experience of former years when
the holiday lines of merchandise were so
scarce that it was practically impossible
to obtain enouTh goods to lu;;{ly the
demand of their customers, emem
bering this, thé majority of them are
coming to the markets earlier than
usual, and I would advise all merchants
desiring novelties and holidays goods
who can conveniently do so to buy as
early as possible.”
JEALOUSY.
Belle—He said he was a million
aire’s son, and 1 find he is working
for $lO a week.”
Ida—That looks suspicions! A mil
lionaire’'s son couldn't get over ss.—
Philadelphia Bulletin.