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DEVOTED TO THE INTERESTS OF THE MEN.
Atlanta Offers Every Facility to
Entertain Conventions Com
ing Here,
As a result of recent activities of
members of the Association of Conven
tion Bureaus, the necessity for holding
conventions has been firmly establish
ed and proven an important and vital
thing to community and national life
and progress. A small group of men,
‘the members of the assoclation,
realized this a few years ago, and their
efforts have been so successful as to
be recognized and Indorsed by the
President of the Unlited States.
Fred Houser, secretary of the nation
al association, has sent out a number
of bulletins recently to convention
holding organizations and others {nter
ested, producing wonderful results, The
convention bureau of the Merchants'
Assoclation of New York City reports
unusual convention activities. New
York City probably has more conven
tions than any other one city, and only
three of them have been canceled. One
was a national religious organization
and the other two of railroad organi
zations.
G. W. B. Hicks, secretary of the
Philadelphia Bureau of Conventions,
working on constructive lines, has sent
Secretary Houser a pamphlet outlining
the value of a convention bureau to its
own community. Some of the services
outlined are as follows:
Publicity: Offered through the bu
reau's own publication and prepared
"’ il
! & JAR@
/—'@lj
BUT R Sl
o TI WN e i
MANUFACTURLRS . JOBBERS |
PR ART SUPPLIES.
SAMUEL G. WALKER (Est. 1876.)
%1 North Pryor St.
Artist supplies and picture framing.
Mail orders.
BRGSO 0L L T
THE AMERICAN AUDIT CO.
Fourth National Bank Bldg.
Phone Main 872.
C. B. Bidwell, C. P. A, Resident V. P.
ARTIFICIAL LIMBS, ETC.
AAA A A A AAAN A AN
J. E. HANGER, INC.
16 South Pryor St. Phone Main 3390.
Mfr. of Hanger Artificial Limbs.
Catalog furnished upon request.
_AUTO RADIATOR REPAIRING. _
ATLANTA RADIATOR CO,
288 Kdgewood Ave.
Mfrs., Repaivifig, Building. Prompt at
tention gevén out-of-town orders.
=_——-_=l='::-_—_—-—-___:.—-_:—__——-——-—___.
AUTO TOPS, SEATS, COVERS.
A A A A A A A A A A
ATL. AUTO TOP AND TRIMMING CO.
785-57 Whitehall §t. Phone W. 180.
Ploneers with the largest factory of this
—__ kind in the Boutln Try us.
AUTO RADIATOR SPECIALISTS.
A AA AN P
BARWALD RADIATOR COMPANY,
21 Ivy St. Phone Ivy 4334.
Repair all makes of radiators. Outof
town orders solicited. Try us.
AUTO BODIES, PAINTING, TRIM.
e A A AAN A RPN A
BLOUNT CARRIAGE AND BUGGY CO.
Fast Point. Phone East Point No, 7
Vers.complete line of commercial bodies.
Auto painting and trimming a specialty,
AUTO. MCH. REPR., WELDING.
SHEARER BROS. MACHINE SHOP,
249 Marietta St. Phone M. 1140,
Agts. Kelley Convertible Auto Truck,
¢385. and Ford Chassis makes gon truck.
AUTO BODIES.
A A A A A A A AN AN
J. M, KARWISCH WAGON WORKS.‘
sl-83 E. Hunter St, Phone M. 1856,
Mirs. of Auto Commercial Bodies for all
classes of business. Spec. Ford Bodjes,
——e e
AUTO MOTOR TRUCK MFGS.
SUPERIOR MOTOR TRUCK CO.
Whitehall and Stewart Ave. M. 4303,
Builders of the Famous ’
Superior Motor Trucks. |
— Rl
AUTO FENDER, RADIATOR WOR_I&
WARLICK SHEET METAL MFG. co.
248 FEdgewood Ave. Phone Main 1891,
Modern repair plant for all classes of
Hood, Fender, Lamp, Radiator Work,
AWNINGS AND UPHOLSTERING.
M ‘WMMAMM
F, L. VOLBERG, JR,,
2261 Peachtree Bt. Phone Tvy 8224,
Antigue furniture renovated. Uphol
lterln! and awnln!l_l_mplel on request
- e e T IT I,
BOILER AND SHEET IRON WORKS
A A AAAPAPANNA NN S
J. J. FINNEGAN & CO.,
22 Means St. Phone M. 1441 Residence,
fvy 849-1. Mfrs. Veterina Magazine Fur
nace for hot water and steam heating.
e T
CABINET-WOOD-METAL WORK.
A A AP AAASASAS Y
W. E. WILLIAMS MFG. CO,
3831, Marietta St Phone M. 530-L.
Wood and Metal Novelties, Cabinet,
Store Window Fixtupes, Fly Screens, etc.
CLOTHING (WHOLESALE).
A RAP AN I I IIINII I
J, BAUL & CO.
48 Wall 8t
To meretrants only. We solielt your
clothing trade, Samples on request.
T CIGARS, TOBACCO, ETC.
A A AAAAAAAA AP AP AP AN
J. N. HIRSCH,
144-46 Marietta St.
Who!, Dist. C. H, 8, John Ruskin, Red
Dot. Rict and Cuesta Rey full line,
COAL (WHOLESALE),
AAN PAININNININI S
STANDARD COAL COMPANY,
Peters Bldg, All Bgom&
High-Grade Steam and mestic Coal.
We solitit contracts for 3 to 12 months,
Big Holidanyhowing
Dobbs & Wey Company are getting
ready with thelir holiday lines. All the
salesmen have been called In off the
road for the purpose of equipping them
selves with the many novelties apd at
tractive goods that this house will offer
to ithe merchant this )season.
This concern will carry one of the
most complete lines of holiday and toy
fol)dl ever shown in this section, and
ndications are this season will be a
banner one for the house of Dobbs &
Wfiy.
r. Percy, manager for the company,
says: “We do not have to send away
to fill orders. Every item which we
show to customers in our sample rooms
is kept in stock, and merchants dealing
with us can rest assured that their bills
of merchandige will not come to them
in dribs and drabs, as is the case when
purchases are made through a concern
that buys from manufacturers and al
lows the manufacturer to ship direct to
the merchant.
sl
articles are offered trade and commer
cial journals and newspapers,
Convention halls: Suitable convention
hall is offered, regardless of the size of
the meeting.
Program: Expert services are offered
in preparing profnmi for any conven
tion. One familiar with the work at
tached knows this is no small service,
Entertainment is carefully planned and
cost per delegate estimated. Advice
and assistance is offered in the mat
ter of selecting local speakers, mem
bers of wvarlous committees, etc.
Hotels: Free Information is offered
concerning hotels, capacity, rates, ac
commodations, etc.
The Association of #Convention Bu
reaus has won nation-wide recognition
in the two years of its life, and secre
taries who have been trained to its
mode of operation are given Yreterenco
when vacancies are to be filled. Plans
are now being made for the annual
meeting at Buffalo In the winter, at
which time the program for 1918's work
will be mapred out. The following con
vention will be invited to Atlanta. J.
Lee Barrett, of Detroit, is president
of the organization, and Fred Houser,
secretary.
COFFIN-CASKET MFRS.
GATE CITY COFFIN COMPANY,
Mfrs. of Coffins, Caskets, Undertakers'
Suppliesy G. C. Embalming Fluid. Fine
Caskets otir spec'y, Kstablished 30 years,
e e e
_MMNQQMMERCIAL HELE.
FIDEL!TY BOND & REFERENCE CO.
510 Hurt Bldg. Ivy 2747.
Btrictly high-class commercial help
furnished free to employers.
—m‘m[_____
DENTAL SUPPLIES-EQUIPMENT.
GOLD_SMITH BROS. SMEL.& REF. CO.
607-11 Fourth Natl. Bank Bldg.
L. D, Phone M. 738, Complete line of
dental supplies and Harvard equipment.
THE S. S. WHITE DENTAL MFG, CO.
Grant Bldg. Phone Ivy 3031. ‘
Complete line of dental supplies and
equipment. Publisher of Dental Cosmos.
e o e——— |
DRY GOODS AND NOTIONS. |
A A A A A, SN |
H. MENDEL, |
60-62 Gilmer St., Next Auditorium. ;
Complete stock ILadies’ and Men's
. Ready-to-Wear Dry Goods and Shoes
RAGAN-MALONE COMPANY,
32-34 South Pryor St.
White Goods, Pants, Overalls, Dist. Hall
e N
RIDLEY-YATES COMPANY,
101-103 South Pryor St
Dry Goods, Notions, Ready-to-wear. We
feature Marathon Shirts, Ridya Hoslery.
A. M. ROBINSGN COMPANY.
59-61 North Pv;yor St.
Dry Goods, Notions, e make Aragon
_Brand of Shirts, Pants and Overalls.
JOHN SILVEY & CO,,
114 Marietta Bt
Wholesale Dr{ Goods, Fancy Dress
Goods, Silks, Notions, Novelties, ete,
ENGRAVED STATIONERY.
A A A A AA A AR AAAAASANY
WEBB & VARY COMPANY,
| 383% West Alabama St.
Social and Business Stationery. Wedding
Invitations, Announcements, ete.
s ooy
ENGINEERING INSTRUMENTS.
AAAA A A A AAN
E. A. BOSTROM MFG. CO,
| 287-89 Edgewood Ave. lvy 4285,
We repair Engineers Y Levels, Tran
gite and mend Steel Tapes, ate,
FZR. & COTTON MILL MCH,
AN AN AP
ATLANTA UTILITY WORKS,
Kast Point Ga, Mfrs. of Complete Fer
tilizer Mixing Plants, including Fower.
Hull Delinters and Oil Mill Specialties.
FLOUR-FEED-MEAL,
AAR SN
ATLANTA MILLING COMPANY,
Long-Distance Phone Main 1188,
Mfrs. Cal;;'noln. Plain and Dixie Self-
Rising Flour, Algo full line of feeds.
kR e R s
HEMSTITCHING.
AMERICAN ACCORDION PLEATING
COMPANY,
32 Capitol Avenue,
Hemstitching, picot work, accordion
pleating. Mail orders solocited,
| FURNACES (WARM AIR).
AAAP P S
THE GEORGIA HEATING COMPANY,
‘ 445 Marietta St. Phone M, 4335,
| Contractors and Enfiinoerl.
Williamson Underfeed Furnace,
e e e
LEATHER-SHOE FINDINGS, ETC,
A A A AP A A APPAPPATANS
ATLANTA LEATHER COMPANY,
168 Whitehall Bt. Phone 1376,
|Mfrl. full line boot and shoe uppers,
shoe findings, shoe store supplies, etc.
De R O,
NECKWEAR-8' SPENDER MFGS,
AP PPN
ALL-BTAR MFG. CO
66-70 West Mitchell 8,
Mfrs. Neckwear, Suspenders, Garters,
_Belts, etc. .
OPTICAL GOODS, MFG. & WHOL.
AAA A A A A A I
F. A. HARDY & CO,,
Grant Bulldlng.
Phone Ivy 5315,
Wholesalers, Importers, Manufacturers.
JOHN L. MOORE & SONS,, INC,,
Wholesale and Prescription Opticians,
CI".M"(,G“' Alse branch at Coluns
-5 B C
~ '
HEARST'S SUNDAY AMERICAN — A Newgggpgr for Peon]g Who Think — SUNDAY, JULY 22, Iwli.
FIRING LINLE,
Campbell & Mathers Doing Won
derful Business on Ambrosia
Throughout State.
It would seem by the appearance of
things that the entire country has gone
in whole-heartedly to eliminate the
aleoholic drink. Everywhere is to be
found soft drinks galore, especially those
that have a taste that could not be
termed sweet.
Wright Campbell, representative of
the Campbell & Mathers Company,
State distributors in Georgia fer Am
brosia, and Thomas N. Jacobs, Bouthern
sales manager for the Central Consu
mers Company, manufacturers of this
beverage, are not only doing a lot of
missionary work through the State, but
are placing Ambrosia in large quan
titles in practically every city and town
throughout the territory covered by
Campbell & Mathers.
During the past week two cars have
been glncod with Erlick & Co., of *Sa
vannah, Ga.; two cars with J. M. Bur
nett, of Brunswick, Ga., and last re
ports are to the effect that Valdosta
and Thomasville will receive a carload
re;poctlve]y. ’
he Central Consumers Company has
been and is still doing extensive adver
tmnf on their product, which helf)s the
retailer to move his supply quickly and
ellminates the possibilty of dead mer
chandise.
Advertising pays, and it is always
well for the merchant, no matter where
his location, to handle the brands
manufactured by housges who put their
merchandise ur in a package that has
become or will become familiar to the
general public by a campaign of the
right kind of advertising.
OVERALLS, SHIRTS, PANTS, ETC.
A A AA A A AP AP
MARCUS LOEB & CO.
No. 74 Trinity St.
Mfrs. Mechanic Brands. Complete stack
_at all llme_.h{gvpiglnpt_!hlpmeml
-—___—__‘—“—'——————-fi___—:
OFFICE AND STORE FIXTURES.
AAAAAAAA AN AN AA A AA A s
PHOENIX PLANING MILL,
321 Highland Ave, Phone Ivy 3200 Atl,
65. Hardwood Flooring, Also full line
__cement, PlgfigrLAsphglLL{g_gflx‘lg. ete,
The Stallings W. C, and Cabinet Co.
40% Magnolia St. Phone M. 2835,
Show, Wall and Display Cases. Shelv
ing, Novelty Displays. Fly Screens, et,
4 Andi Bl
PAINTS (WHOL. & RETAIL), '
PAAA eA A AAP P,
ATLANTA PAINT COMPANY,
10 N. Forsyth. Phone Ivy 4357. Afl. 87.
Paints-Roofing. Benj. Moore & Co. and
Certainteed Produets Corp, full line,
————— e D JUT_MIDE.
JOHNSON PAINT COMPANY,
Third Floor Candler Bldg.
Our Speclalty: Roof and Bridge Paints.
Price and quality guaranteed. Try us
S e .
FLOWS & FARM IMPLEMENTS,
JOBSON PLOW COMPANY,
Bales (fice 1601 Healey Bldg,
P. O. Box 672, Jobson System. |
Implements for Common Sense Farming,
—'——;_—_'——-—--—"—:.T_’—,.—m*———-____ B
READY-TO-WEAR MFGS, |
L&, MANUFAGTURING 600"
39 South Forsyth St.
Mfrs. of Skirts, Blouses and Dresses,
Also Mfrs, Monarch Overalls and Pants.
THE READY-TO-WEAR MFG, CO.,
695? to 653 Jast Alabama St.
Mfrs. of Skirts, Blouses and Suits, Sed
our lne before'buylng. 1t will yuy yow
ENTERPRISE MFG, CO.,
38 West Alabama St.
Children’s Dresses, Wash Skirts, Mia
_dies. *'Customers in 44 States.”
SHIRTS MADE TO ORDER,
JEWELL SHIRT COMPANY,
341, Peachtree St,
The latest styles of Madras, Silk and
Flannel, Satisfaction and fit guaranteed,
%
| SKIRT MANUFACTURERS,
AAAA A A A s
PRINCESS MANUFACTURING CcO.
Office, Balciroom, Thrower Blig,
Novelty Wash Skirts from $9 to $26 per
dozen. Phone or write for sampies.
QUEEN QUALITY SKIRT MFG. CO..
11-17 Trinity Ave. Main 463-J,
The finest line manufactured in the
South. Call and see ug when in the city.
—————————ee e et ey
SCHERR MFG, CO,
136% Marietta Bt., 34 Floor,
The only exclusive skirt mfrs. in At.
lanta. From $8.50 to S4B per doz,
maadierteee RMR SRR R P B SOW.
STATIONERY, DRUG SUND&I!S.
THE 8. P, RICHARDS COMPANY,
90-02-94 Central Ave.
Wholesale Paper, Stationery and full
| line of Printers’ Papers,
| THE HIRSHBERG COMPANY,
| 12-15-17 Nelson Street.
Mfrs. of Celebrated Glendale line of
‘Stationery, Bchool Bupplies, Sundries.
s
SCHOOL AND COLLEGE BOOKS.
A A A ANt P
‘ AMERICAN BOOK COMPANY,
| 2 North Forsyth St,
Carry complete stog}( ton h?“d t“ ali
r 8 .
times for Immedia e shipmen W
SHOES, WHOL. & MFRE,
A A A A AAP AN NPNPNPL
THE RICE & HUTCHINS ATLANTA
CO,, 88-90 South Prror st,
Educator, All American and other brands
Rice-Hutchins Shoes In stock.
J. K. ORR SHOE COMPANY,
Mfre. of Red Beal Shoes., Offices and
Salesrooms, 30-32 Auburn Ave. Fac
tory, Cor. Yonge and Chamberlin. Ste,
STOVES, RANGES, GRATES.
AA A AAAP PP
ATLANTA STOVE WORKS.
Phone Ivy 2779. Mfrs. of Cooking Stoves,
Ranges, Heaters, Stove Hollowwares,
Grates, Dog Irons, Sugar Kettles, ete.
e ——————
WATERPROOFING PAINTS.
“THE TRUS-CON LABORATORIES,
604 Forsyth Bldg.
Materials for damp-proofing. decorating
stucco, brick and masonry surfaces.
JBunday e SAmericans
The Question of Putting the Right
Man in the Right
Place.
80 much study is put on the customer
that there Is a tendency to forget that
the salesman has just as much human
nature in his make-up as the buyer,
‘““We have never been able to work
out a sales system that could be ap
plied rigidly to everybody in the or
ganization,”” said the sales manager of
one of the biqgelt mill supply houses in
Chicago. ‘““We have a general system
that we use In most cases, but if spe
‘cial conditions make it necessary we
vary the system without feeling bad
about it in the least.”
That remark shows that the sales
manager quoted realizes that rules are
made for men, and not men for rules,
For instance, the plan in this insti
tution s (o have the general lines
salesmen call on all the industrial pros
pects in their territory, while specially
salesmen, working with them and
through them to some extent, follow up
the buriness with which they are most
concerned, But if a man shows ability
in some particular direction, he is not
wasted by belnf instructed to call on
everybody, but Is given his head, as it
were, in the industry to which he
seems best fitted. i kaae e
For example, the house referred to
had been wttchlnr the automobile ga
rage business quite closely, and was
getting a good deal of business from
this ficld by meams of the several sales
men who were calling on the buyers
who hn‘ppencd to be in their respective
territories. One salesman in particu
lar, however, got more business, in pro-
Kprt:qn to the number of prospects in
lis district, than any other. He was a
“bug’” on automobiles, and had studied
the requirements of garages. He was
able to talk to runmen intelligently,
and to show them why they shonld
adopt the devices which he occasional
ly offered them. And because he was
evidently an authority on the subject,
he w~s able to get cloge to these buy
ers, and to get their regular bread-and
butter business, which it would have
seemed from the outside anybody could
solieit to mdvnm.a:e.
“We saw,”’ said the sales manager,
“that this man was practically a spe
cialty salesman, as far as the garages
were concerncd, As a result of h%s good
work in this field, we took him off the
general line, and took automobile ga
rages off the lists of the other sales~
men. He is now calling on all the ¥a
rages in our territory, and Is getting
both general and nFeclully business be
causé he knows his trade better than
anyvbody else reYreceming mill supply
houses who i¢ calling on the buyers.”
The writer knows of another similar
instance. in this case the salesman is
much interested in the wcodworking
trade. and although the woodworking
industry is no more important than sev
eral others in his field, he always gets
business from it out of proportion to the
apparent sales apportunities. He hap
‘pens to be in a smaller community than
Chicago, and because of having a lim
ited sales organization the head of the
concera has not been able to let him
spend all his time with the managers
and operators of woodworking plants.
But he does the next best thing, which
is to give him complete control of this
line of trade, and to keep other sales
men from calling on prospects in this
field. A system of this kind makes a
salesman feel he 18 appreciated, and
ereates enthusiasm over the specialty
which he has created in the organiza
tion. Naturally the “pep"” which a
feeling of this kind Penerales is usually
convertible into business.
That business men in all delds appre
clate the numerous advantages growing
out of concentration is suggested by
the plan adopted by a big bank in Chi
eao. This bank has numerous vice
presidents, and their work has been di
vided on the basis of the industrial
classifications of depositors. 2
That meant that the fron and steei
machinery and mill quply houses were
put into on: classification, in charge of
one vice nresident; the paper, printing
and publlshln‘g industries into another,
and so on. he result of this system
is that the vice president in chnrfio of
each group is able to studv the business
of those in it, even to subseribe for and
read the tradd papers which deal with
their Interesis. As 2 result he is an
expert on the pusiness in which they
are engaged, Knows market conditions,
trade tendencies, etc. He is a better
representative for the bank, and a bet
ter banker for the customers. The plan
workse. |
It would be a great scheme, if Prac-}
ticable, to use the same idea in all big
burinesses—that Is, gelect a salesman |
for each indunr{ or group of related
industries, and let him develop him
gelf into an expert on thig particular
subject. It is seldom possible to do
this on account of the territory to be
covered and the number of salesmen it
wonid probally be nacessary to employ.
But, as suggested in the case of the
splegman who is specializing on automo
‘bile garages, it is a great idea to take
advantage of a gpecial opportunity of
this klndsa'nd to give the man who shows
a tendency to concentrate an oppor
tunity to do so.
An important thing in this connection
is developing teamwork between the
specialty man and the general salesman.
The latter must not be allowed to feel
that the former is competing with him.
This is another angle on human nature,
and an important one at that. He
must have a selfish interest in the suc
cess of the specialty man, 8o that he
will feelslike breaking ground for him
and paving the way for an interview
with exactly the right person in the
Jant, and so on. To that end the plan
L« often used of glving the general
salesman credit for all sales made to
his customers by the special man.
But, introducing again the idea of
gels-interest, the salesman must actual
ly have opened the aceount and put the
customer on the books in order to get
the benefit of the business secured from
him by the man handling the specialty.
Now and then the specialty man comes
in with a nlce order from some concern
which was snupposedly “sewed’’ up hy
the other fellow. This opens the eyes
of the general salesman to the fact that
no business is so badly sewed up that
there is no way of getting in on it, and
makes him wamt to have as many live
accounts as possible, g 0 that he will
Lave the specialty salesman working for
him all the time.
The speclalty man is really a special
ty man, too. He does not handle ev
ervthing, but just the appllances which
fall into his department. That gives
hirz a chance to study these closely,
and to know them a% weoll 88 the people
that made them. Thus he can ghoot
fnformation and enthusiasm regarding
their good points into the salesmnan
handling the general line. Then, too,
thev ecan furnish leads which the spe
clalty man can close, and they will do
this when they have a stake in the
profits which are to be made on the
galeg of specialties,
These suggestions are based on com
mon gense methods, which, by the wny,
are not as common as they seem to he.
The mill supply man who takes the
common sense view of the situation, and
uses a system that considers the human
nature side of his representatives, will
find himself getting results. even if his
rule-hook has to be torm up now and
then in order to do it.
=)
;:- [l
tull
Every manager of sales in the coun
try, whether a brilllant success or not,
has to be as many-sided as a well-cut
dlamond. He has to be a diplomat,
strategist, jolller and a martinet. Sales
men are either inherently temperamen
tal, or because of precedent and pecu
llar road conditions, frequently absorb
the rules of conduvtnsenerully allotted
to leading ladies a matinee idols.
This is not a knock, it's a boost, be
cause (og-nolch salesmen are the salt of
the earth; genius is born and seldom
made, A few rules they must obey, but
not many, and there comes in the mar
u'net side of the job for the mnnnnr.\
No particular time can be spent direct
ly on the job can be specified, because
circumstances alter cases radically,
while at the same time the company's
affairs must have attention. There the
sales mun'uer must merge into the
diplomat and the jollier. Even if a fair
volume of business Is coming in, the
house may know that the territory is
capable of producing half as much
more, and a delicate situation arises.
You have all had to confront this con
dition, and the veteran in the field may
not appreciate your point of view. Di
plomacy usually solves the {;roblem. and
there are a dozen differen ‘n'yl. that
if you run against a brick wall, there
you are. You can either stand for fit,
or make a change, and either w-{ is
unpleasant and usually expensive. It is
one thing to know the selling game
from the inside, but frequentiy quite
another matter to convince the ‘‘boys"
that you nwrecute their individual
problems. en there bobs u'% that
perennial plant, the ever-luxuriant ex
pense account.
Conventions discuss it, and so do
salesmanship congresses, and when all
is sald and done, the problem remains
‘unsolved, There is apparently but one
‘sensible way to get at it, and that is
‘on the basis of profitable sales. It Is
‘to be understood, however, that there
is first to he agreed on an irreducible
‘minimum, based on per diem and mile
‘nm& After that the master salesman
can be taken care of both in the way
of liberal expense account and a bonus,
reckoned on profit percentages. The
most expensive is generally the most
economical for the house. and a double
per diem expense account is easily
overlooked when ncvowmnied by dou
ble sales and profits. No trouble at all
to settle a question like that.
Building of Cars
“There are grave aspects for the mo-{
tor car industry, especially the building
of passenger automobiles, in the ac
tion of the United States Government
in taking control of the steel supplies,”’
sald J. W. Goldsmith, distributor for
the Hudson Supersix.
“Not only fear of manipulation, but
an actual shortage of iron impelled the
Government, And officia.s have warned
manufacturers who use great quantities
of steel in their product, that they may
not be able to get unlimited suppiies of
the materjal.
“The Hudson Motor Car Company has
a large supply of raw material on hand,
enough possibly for another month or
siX weeks »f operation. At the end of
that time il wil have to take {8
‘chances as will every other motor man
ufacturer.
“‘Of course the Government will not
‘wholly cut off materials from the au
tomobile companies. ‘l'hey will have (o
manufacture wrucks and autoinobiles for
the army. ‘Tliey are a necessary part cf
war equipment. But should the short
age become so acute that the Unmnited
States required all metal available for
her ow# and her Allies’ war needs, then
the genheral motor market would be de
prived. It is not wholly absurd to sur
mise that .the automobile you buy now
or within thie next few weeks may be
your last urtil the end of the war,
Others may lot be obtainable.
“More than ever you will want an en
during car—one that has proved it can
stand tne service of yvears. More urgent
than ever is the need for those who uru‘
thinking of buying cars to buy them
now, because a little later they may
not be able to obtain the car they want,
or any car in fact.
“Another manner in which war may
interfere with delivery of cars before
long is through the commandeering of
l??ight and express cars to haul huge
glhantities of supplies, At present we
nave even a greater shortage of freight
carg than ever before, Troops and their
effects and good, fuel and supplies for
the military service will take precedence
for movement over any articles of in
ternal trade.
“Many people realize these conditions
and the sale of cars now is more active
than at any other time of the year.”
Paul Camp Receives
Visit From Mother
Paul V. 8. Camp, advertigsing mana.
ger for the Ridely-Yates Company, is
entertaining his mother and two sis
ters for a few months during their stay
in Atlanta.
Mrs., Camp and daughters are from
Watertown, N. Y., and, of course, love
the Empire State, but a warm spot &
to be found in the hearts of the Camp
family for the Empire State*of the
South.
THE MAN WITH A SMILE.
Never known a thilll $0 bad
But what, somehow, 1 could be glad
‘ It wasn't worse;
Always when my troubles come
And I am sitting, sick and dumb,
. Abhout to curse,
‘Somebody whistles, juggln{ by,
That is ten times worse off than I
Lord, when I think about them all,
Most of my troubles here are small
And petty things;
I don't believe 1 really know
(Save one or two real bits of woe)
Life's bitter stings,
For ] can hear and walk and see,
And health {s still a part of me.
Cripples and blind men and ingsane
And invalids on beds of pain
Are all about;
I daily meet the deaf and dumb
And I)thut still can talk am glum
And wear a H)nut.
And now a smiler passes by
That is ten times worse off than L
Each day of self I'm more ashamed,
To think with rage [ am inflamed
When plans go wrong,
So many joys belong to me
My life upon this earth should be
One round of pong.
Why should 1 now my woes rehearse,
When many near me suffer worse?
—Detroit Free Press.
A TIP AND A BAT.
The woman with a baseball bat ad
vanced ominously. “Are you the
teacher that tore Henry's shirt?”
“Yes."
“What did you do it for?"
“Because Henry was naughty and
wouldn’'t behave, To make him lis
ten to me 1 took him by the collar,
and he broke away.”
The woman swung the Dball bat
toward the teacher,
“Next time he don't behave, ghe
gaid, “you hit him with this,'—New.
ark News.
WHO MAKE AND SELL ATLANTA PRODUCTS
.
City Made $75,000
Out of a $25 Horse
OTISVILLE, N. Y., July 21.—Ne¢
807, which is the only name that a
big horse on the tuberculosis farm
here I 8 known by, was turned out to
pasture for a long rest. No. 397 has
done his bit,
According to Health Commissioner
Emerson, No. 307 was bought for $26.
Since that time he has made 376,000
for the city.
- At Otisville they manufacture se
rums which are sold throughout the
United States and Europe. Most
horses die after a few months' service
in serum production. But not No. 397,
With but a few rests between, he has
had eight quarts of blood drawn from
him each week for the last four years,
This blood has provided serum which
has saved the lives of many thous.a”
of children.
SAVING THE YOUNGSTER.
“Oh, hubby, such an instructive lec
ture. The gentleman told us that
what vou eat you become.”
“Huh?"
“What you eat you become.”
“Take that all-day sucker away
from Tommy."—Courler-Journal,
The Commercial Motto of American Patriotism,
“ ”
Full Steam Ahead!
§ If you can’t carry 4 gun or thrust a bayonet
these war times, vou can at least push your husiness
harder than you ever drove it hefore.
¥ This will be the patriotie thing to do.
§ And it will help maintain the national prosper
ity that must be maintained in order for us to win
the war.
Q Don’t let your business be a slacker!
§ The worst thing that could happen to the world
today would be a hysterical business depression in
this country.
U The best thing we can do i§ to keep our commer
cial equipoise.
G Don’t lose your head! '
G Don’t rock the boat! :
G To keep the wheels of industry moving swiftly
¥ou will have to continue plans for getting business
as heretofore, which, of course, involves the use of
catalogs, booklets, folders, letterheads, blotters,
ete,
§ We've kept our plant thoroughly up to date,
with the newest faces of type and the latest pat
ented devices to insure superior workmanship.
¢ This mechanical equipment in the hands of our
capable organization is an absolute fuarantee of
service that can not he excelled in quality, style or
price by any other printing establishment in the
whole country.,
During the thirty years we have heen in business, we
have helped many Southzrn mercantile and manufac
turing concerns to shape up the printed literature that
brought them success.
¢ When you need anything in printing—from an
elaborate piece of colored work to a business card
or letterhead, let us show you samples of the heau
tiful work we have done for others inthe same
line.
¢ And when you want some idea on printing
worked out and vou don’t'want to take the time to
do it yourself, let us formulate the details and
present them to you for consideration—uwithout ob
ligation on your part, of course,
BYRD PRINTING CO.
ATLANTA
R e
THE WOMAN WHO WAITS,
The woman who waits for her man's ra
turn
Is doing “‘her bit" for the flag:
With aching heart and tearful eyes
She is gerving the “Grand Old Rag."
Through the long, long hours of darkest
night
She prays for the one who serves;
Through the daylight hours she strains
her sight,
Seanning the list, with tortured
nerves,
Of the wounded and killed in the th_t.
Oh, the woman who waits has the hard.
est part
Of the ntru(‘la to down the Hun.
Hers be the glory, the honor, the
praise,
When the final vietory's won.
The man can die with a free, glad
Reart, 7
He can lay him down with a will,
But the vtvoman who waits must do her
\ par
| When all the world Is atill.
‘Through the long, dark hours she lies
awake,
Praying to God for dear Christ's sake;
Onml"m the Land of the Brave and
ree
The final endurl&l victory,
And, oh, dear God, send back to me
O'er the storm-tossed waves of the an-
BTy Bea,
To the woman who waite, send back to
me
My man'
~New York Herald
C. B, Leech, Atlanta manager fog
Butier Brothers, wholesuites, ™ mow,
than pleased with the large increase of
business since he has opened up thid
branch,
There is quite a lot of rivalry bee
tween the different branches of “sample
rooms,”" as they are generally termed-——
to see who can (nut over the most busi«
ness during a given period, which i{s as
a rule monthly, The sales record ke
in New York shows that the A
office has been lendln: in the amoun
of bulk sales during the season.
Mr. Leech says: “"With business con
ditions so very good in this terrl
and plnnli{ of money in circulation a
better still lots more in sight, th%l‘e
no reason why our office here shou
not gtay in the {»onltlnn gained,
“Merchants this fy»nr are profiting by
their experience of former years when
the holiday lines of merchandise were so
scarce that it was practically impossible
to obtain enoufh goods to mm the
demand of their customers, em
bering this, the majority of thom“
coming to the markets earlier -
usual, and 1 would advise all merchants
desiring novelties and holidays goods
who can conveniently do so to buy as
early as possible."”
JEALOUSY.
Belle—He said he was a million«
aire's son. and I find he is working
for $lO a week." :
Ida—That looks suspicions! A mile
lionaire's son couldn’'t get over ss.«u
Philadelphia Bulletin.
9C