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DEVOTED TO THE INTERESTS OF THEMEN _ ’ > e WHO D SELL A
Ml K”TZ Eu.
- Local Wholesale Millinery House
Is Looking Forward to Big
Season Here,
Retail buyers of millinery through
out the Southeastern territory will be
keenly interested in the announce
ment of the M. Kutz Company, that
the spring and summer lines will be
first exhibited on Monday, February
4, and continuous throughout the sea
son, &
The large showrooms of this well
known house have been specially dec
orated for the occasion, as it is antic
ipated that the largest assembly of
' buyers that have ever visited this
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THE
HIRSCHBERG CO.
OFFICE and
SCHooOL
SUPPLIES
Atlanta Georgia
THE S. P. RICHARDS CO.
PRINTERS’ PAPERS, SCHOOL SUPPLIES and
DRUGGISTS’ SUNDRIES
WHOLESALE ONLY Established 1848 ATLANTA,GA.
for Spring
The congested condition of the railroads of the country have
placed Merchants, Manufacturers and Jobbers in an unprec
dented position.
Trains are being held and shifted to points other than the
place they were originally intended to go.
Transportation facilities are jammed. War supplies and
coal taking preference over everything else,
These conditions make it imperative that Southern Retail
Merchants ascertain exactly where thejr stocks may be bought
and shipped within a reasonable time limit.
The wholesalers and Jobbers of Atlanta have been far-sighted
enough to foresee in a measure the condition that is now prevalent,
and have protected their own and their gustomers’ interests by
getting into the primary markets early and anticipating their
needs.
Atlanta Wholesale Houses are well stn('l{od for spring and
summer. Merchandise can be obtained in. Atlanta for immediate
shipment without big freight rates and delays.
The firms represented below are stocked and ready to give
the service and co-operation that have made their names by
words throughout this territory.
; A Word to the Workers:
S3TAY IN ATLANTA AND BE PROSPERQUS.
T his space is paid for by the following Concerns in Atlanta:
Lamar & Rankin Drug Co. '
Doss Rubber and Tube Co.
Harper Printing Co.
John B. Daniel Drug Co.
Dixie Paper and Box Co.
Hotel Equipment Co.
'market will avail themselves of the
many advantages offered here,
C. B. Palmer, president of the M.
Kutz Company. is much enthused
over the local situation and sald that
not in his recollection have so many
advantages been offered in this mar
ket as are evidenced today. \
“Anticipating the trafic conges
tion,” said Mr, Palmer, “we made
preparation to care for our trade on a
scale that has never been attempted
heretofore, and ‘the wisdom of this
foresight is visible in the recent €m
bargo declared by the Government
The main trunk lines operating out of
the IZast and West are so fearfully
and indefinitely tied up by fuel, food
and munitions preference that one
can not hope ‘to receive Shipments
!from a distAnce within reasonable
ltime. It would be equally as bad, of
course, from ouar own viewpoint, had
we not the Immense stock on hand
and in trangit, but happily we are so
well provided with that in hand and
in sight that we have little to fear
during the next three months or so.
“The more the home markets are
patronized this year,” continued Mr.
Palmer, “the more profitable and sat
isfactory it will prove to the retail
milliners of the South, and from in
dications the buyers have sensed the
importance and will place larger or
ders in Atlanta than we have ever re
celved before. We not only speak of
ourselves, but of the local market in
general, when referring to the situa
tion.
“The Atlanta jobbers and manufac
turers,, individually and collectively,
have made unusual preparations, and
when the season opens on February 4
we all look forward to the most ac
tive time this city has ever expe
rienced. \
“The hotels are also preparing to
care for visiting buyers and are in
position to accommodate several
thousand guests during the spring
and summer millinery season.”
HEARST’S SUNDAY AMERIiCAN ._ A Newspapei for People Who Think — SUNDAY, JANUARY 27, 1918
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One of the most attractive window displays of furniture ever shown here was a window of
reed fiber goods that the Sterchi Furniture and Carpet Company had in one of their big windows dur
ing the past week. Reed fiber is becoming more and more popular with people who desire their
homes to be a little different and yet retain the air of good breeding.
BRAIN AND BRAWN NEEDED.
Farming requires a mixture of brains
and brawn. One without the other
makes for only temporary success,
Capital City Laundry Co.
John Silvey & Co.
Harry L. Schlesinger.
Blount Carriage & Buggy Co.
J. K. Orr Shoe Co.
A. M. Robinson Co.
Reed Fiber Display at Sterchi’s
Ragan-Malone Co.
Notes in Brief
Ragan-Malone Company, wholesalers
of dry Toods. notions and ready-to-wear,
are well supplied with silks and dress
goods, according to Mr. Ragan, and
are well rounded out on notiens. Their
showing for summer on ready-to-wear
is the most complete they have ever
displayed.
Merchandise {s coming in fulrlf fast
considering the congested conditlon of
the railroads and the outlook for (x:n(food‘
stock all during the summer is g 3
All the men are out on the road and
are sending in plenty of healthy orders.
M. C. Croft, traveling the West Point
road, could rot get in for the week
end, as ig the custom of the men with
thig company, because it was necessary
that he stay close to his territory on
A d
We are prepared to make immediate
shipments on
Spring
°
Dry Goods—Notions
and
Ready-to-Wear
Our lines are the most attractive ever
shown in this section, and your needs are
here, for our assortment is second ot none.
Don’t load your shelves with Loafers;
buy merchindise that sells.
We are in business to help you, our sue
cess 1s your guarantee.
Ragan-Malone Co.
Atlanta, Ga.
account of the many orders that have
to be taken during the coming week,
some for immediate delivery. Mr. Croft
finds it more convenlent to travel by
auto and has just purchased a new
Studebaker.
J. L. Warman, the ever smiling, is
looking aft2ir the city irade and bring
ing in his usual steady stream of or
ders.
.
Bickmore Shoe Co.
Has Fine Showi
The Bickmore SBhoe. Company lis
showing a most attractive liné of la
dles’ boots and shoes for the coming
spring and summer. The stock Is quite
large and they are in a position to make
immediate deliveries on many of the
numbers.
Ladies’ high boots seem to predomi-
nate and Mr, Bickmore ua{y: that this
item is going to be one of the largest
sellers during the comln% seasons,
Shipments are coming in at a good
Toy Soldlers are the biggest sell
ers on the toy market today.
Protect your Interests and buy In
] 9 Atlanta, where they are manufac
o ¢ \\w tured,
fl“' . ; No High Freight Charges Immedj
\ %\\ ate Shipments,
| )
NSt " GEORGIA TOY SOLDIER AND
. NOVELTIES Co.
ATLANTA, GA.
7115 IVY ST. PHONE IVY 2208-L. .
Herring-Hall-Marvin Fireproof Safes
Baylis Office Equipment Co.
No. 1 S. Broad St. ‘ Phone Main 124
McELROY
The Limb That’s Nearest to-Nature
McElroy Limbs are the lightest, easiest to wear
and least complicated on the market. MoElroy
Limbs work on Nature's plan. Your artificial
limb troubles end when you wear-a McElroy Limb,
Write, phone or call for demonstration. We guaran
tee perfect fit,
McELROY ARTIFICIAL LIMB CO.
661, W. Mitchell St. Aftlanta, Ga.
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The Message
The written word, whether it be carved in stone,
painted on rock, burned into wood or printed on
paper, has always dominated the thoughts of the
world. .
Throughout the ages, from the period when writ
ings were chiseled into the rock, right up to the pres
ent time of modern machinery and improved meth
ods, that which has been written has been more forei
ble and has stayed longer in the memory than any
words ever spoken,
The printing press enables the world to read of
things and learn. It helps to carry a message.
Today, when competition in business is keen, it is
the firm“that tells the story right that Goes Over.
1t is the survival of the fittest.
Catalogs, Booklets and Folders, when arranged
correctly, arouse the interest and create a desire for
the Product or Service they represent—they make
an impression that remains—they dig in and clinch
sales. :
No sales foree is stronger ol’ gains a quicker hear
ing than these. You need them in your business,
See Us for Your 1918 Catalog and Commercial
Printing.
”
B! Williams C
10SSer~ lilams 0. e
“Printers of Productive Literature” 3
@ 12 7
Atlanta - Georgia 7
il
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nrnrd. and thelr stock should be com
plete within a few weeks.
P, M. Maddox, traveling the South
Georgla territory, with headquarters in
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Valdosta, 1s having good business in @l
sections.
Cigars
Six Big Sellers
CO H. S.
John Ruskin
Cuesia - Rey
Cinco . ... be
San Felice . . 6¢
Clear Title. .5¢
Distributor
J. N. HIRSCH
Hirsch Building
144 Marietta St.
Atlanta Georgia
b o 273
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