Newspaper Page Text
New Jordan Model Adds Many
Refinements to Regular
'
Equipment,
The anouncement of the new Jor
dan Sport Marine marks the begin
ning of a new era in passenger car
manufacture. It brings to mind the’
fact that when motor carriages firat
began to grow in popularity, cars |
were offered for sale with practically
nothing on them that was not abso
lutely necessary to the operation of
the car.
Fifteen years ago the purchaser of
4 new car had to spend so much in
equipping the car for comfort, safety i
und ease of operation that the initial |
cost was greatly increased. Cars lnl
those days were sold on the compar
atlve merits of this or that new im
provement.
Real competition began when’ the
full-floating rear axle came in to dis
place the semifloating, Then came the
four-cylinder motor, a vast improve
ment over the two-cylinder engine.
But car owners were not yet satisfied. |
They demanded a six-cylinder motor,
and it was produced.
As these new improvements came
in, the manufacturers who were first |
to adopt them used them as talk
ing points to sell their cars in com- |
petition with others. But the more |
refilnements offered by ‘the makers,
the niore the car owners demanded.
An electric starting and light system
was brought in to satisfy demand for
a labor-saving device. When the re
finement and standardization of the]
chassis had reached this point, revo-
Jutionary improvements were no
ionger possible, and so makers turned
their attention to bodies.
The first important improvement in
body construction was the tntroduca{
tlon of fore docrs where before there
had been no doors. The stream-line
then was brought out and immediate
ly won favor in opposition to the old
style lines. Competing manufac
turers also sought {o better each oth
er in the finish of the body. More
coats of varnish were added and the
choice of several colors given. Makers
also pald more attention to the de
tails of manufacture and custom
workmanship was introduced in op*
position to quantity production.
‘While these improvements in body
construction were heing made there
was a constant battle of prices.
There were mo strong combinations
and price-fixing was unknown. It
was just simply a case of gettinf the
price of the car down to cost plus a
moderate profit.
But during all these years of prog
ress the manufacturers have obsti
nately declined to furnish those things
now considered necessary to motor
car comfort, safety and convenience
Grudgingly they added the lights,
magneto, windshield, top and self
starter as the demand for these ‘lux
uries” grew undeniable. Today, the
car without these accounterments is
not considered at all, and the manu
facturers realize that the time' has
come when the prospect’s first ques-
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‘~% &‘T ‘_V eR T e T AT AL . “V
We Sodght the Same Thing You Seek in a Tire
1. Quality of material and workmanship to in
sure long wear; Batavias are guaranteed for
4,000 miles, but long outlast their guarantee.
2. Fair prices: Based on careful investigation
of owners' records, we found that Batavias give
the biggest ¢pdssible run for the money.
3. Security: We found that Batavias were
the first tires made on the true non-skid princi
ple of indented tread; we felt that the original
must be better than its imitators. Owners’ and
dealers’ experiences confirmed our belief.
4. Appearance: The gray tread, cream side
wall Batavia Security Tire is handsomer than any
Batavias are made in “Ribbed Tread” for front wheel driving and “Security Tread” for rear wheel
driving. Write or wire us for our dealers’ proposition.
Crumley-Sharp Hardware Company
‘ ] ATLANTA, GEORGIA.
Superior Truck
Co. Reports Record l
Busi in South
~ Business in Sou
The Superior Motor Truck Company
states that the month of January has
already surpassed the month of De
cember in business in spite of the fact
that December was the largest in the
history of the company. January has
already passed that iecord and there are
yot ten days to work. \
Mr. McWlllingham, the president,
states that the are shipping in car load
lots and also driving through the coun
try trucks to Chatltanooga, Augusta,
Athens, Mason, Jacksonville, Fla.; Sa
vannah and to distributors in numerous
iother elties.
| The Superior factory is fortunate In
‘being locatad in Atlanta and can drive
trucks through to all nearby points and
‘nnt be at the mercy of freight conges
tion. Their production lis belnil kept
up to standard on account of having
purchased during last summer sufficient
material to carry them through the win
ter and the present shortage does not
affect them in the least:
The Superior business in the city of
Atlanta 1s on the boom and a number
of deliveries are being made. Last
veek the Red Rock Company purchas.
Ipd two additional Buperior trucks, which
'now gives them a fleet of these popular
commercial cars.
Over four hundred orders were carried
over from last year and besides those
the dealers throughout the South are
clamoring for more than their coniracts
call for.
Caspar Whitney’'s expose of real
conditions with the American forces
|ln France as regards motor transport
did not surprise W. Owen Thomas,
consulting engineer of Detroit. Mr
Thomas was in charge of Canadian
transport affairs for two years fol
llowin‘ the outbreak of the war, and
IGeneml Sir Sam Hughes credited Mr,
Thomas and his brother with placing
| Canada at the front a vear ahead o\
his time. Mr. Thomas has had noth
ing to do with the American work
of preparation for the war, having
been too busy with consulting aufo
motive work to take up labors at
Washington, although called upon oc
casionally for an opinion. Had he
have been engaged in this work there
{g little doubt in the opinion of his
friends that Amrelca’s progress would
have been such as to bring no such
statements as those made by Mr.
Whitney in regard to America's tardi
ness in supplying its troops with
transport.
tion is: ‘“ls your car completely
equipped?”
Edward 8. Jordan, of the Jordan
Motor Car Company, has anticipated
this question in his new car, the Jor
dan Sport Marine. It i{s completely
furnished from headlight to talllight
with everything thet can be desired
in a passenger car,
Five wire wheels with flve Silver
town Cord Tires, Macbeth lenses,
Waltham sport clock, tonneau light
Troy sport windshield, tailored top
with side curtains that open with the
door, motometer and traffic bumper
are all included in the standard equip
ment. The body is of aluminum, two
optional colors, Briarcliff green or As.
cot maroon. The steering pillar sup
port i{s nickelplated. Paneling is in
Honduras mahogany.
In addition, the regular Jordan
chassis of standard g;u‘ta has been
improved with a ne power unit
Continental made, a special gear ra
‘tio, the new Delco ball-bearing igni
tion system, and other reflnements of
‘ construction.
ANNOUNCEMENT
DEALERS
Will Be Interested to
Know That We Now Have
- Added to Our Line
- BRTAVIRA
JECURITY TIRES
Guaranteed for 4,000 Miles
HEARST’S SUNDAY AMERICAN — A Newspaper for People Who Think - SUNDAY, JANUARY '27, 1918
Just as Much So as Telephone,
Street Cars, Elevators and
Typewriters.
N |
Could the American people get
‘along without the automobile? TUn
‘doubtedly they could, but no easier
than they could get along without
typewriter, telegraph, telephone, street |
car and elevator. It is necessary in|
order to maintain present standflrdsi
of human efficlency. It is one of the
things that has made us great m!
achievement, because it has kept us in
closer touch with others. It has re- |
duced miles to yards, hours to min-!
utes.
There is, therefore, a feeling in of
ficial as well as in civic circles that
after the automobile plants have ful
rmled thelr obligations and handed‘
over to the Government whatever fa
cilities are necegsary for the manu
facture of munitions they_can best
fulfill their duty to help win the war
by building plenty of cars. |
Thus this year will see many of
our factories busy all night and day
Isupplylng the boys “over there” with
their requirements and the folks left
behind with theirs. In both these du
ties—to the soldier and to the civilian
—the automobile industry will be
helping materially to rout the ene
my. Just as physical fitness in the
goldier is the prime essential on the
battefield, so it is equally important
that there be at hand every ald to
prompt an energetic action on the
part of those at home.
There is scarcel; a phase or fea
ture of business life which the auto
mobile has not entered with beneficial
results. It carries thousands where
railroads and street cars can not pen
etrate. It is ready at call.
These facts are more generally real
ized than ever since we entered the
war. People have ceased to think of
tha automobile in terms of pleasure
only. They know, by proof of eye
and personal experience, that it is a
great and indispensable utility. There
will not be the usual output of cars
this vear; that is impossible. It is,
therefore, good advice to order early
if early delivery is desired, for all
signs point to a great demand for
cars.
C. W. Whitston, veteran of the au
tomobile manufacturing. industry,
whose work resulted in the formation
of the K-R-1-T Motor Car Company,
{ of Detroit, one of the successful ear
ly companies in the Detroit manu
facturing fleld, has joined the sales
forces 6f the Fulton Motor Truck
Company as a district sales manager
and will be assigned to territory after
the Chicago automobile show at which
William Fulton Melhuish, president of
the company, gathered together his
compete sales forces to attend to the
trade. Mr. Whitston, after disposal ol
his interests in the K-R-I-T Company
took up headquarters in Chicago
where he held a number of responsi
i ble positions covering many years.
. tire on the market. It is beautifully designed for
the work required of it.
5. A record of car owner satisfaction: The let
ters of users and dealers handling Batavias com
prise the strongest indorsement of tires and tubes
we have ever seen.
We offer Batavia tires and tubes to our cus
tomers with the highest confidence and gratifica
tion.
Batavia gray tubes are oversize with extra wall
thickness.
First Selden Still on the Job
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More than six years ago the first Selden truck manufactured
was sold to Charles Ott, of East Rochester, N. V., who operates an
express service. Since then it has covered from 50 to 60 miles a
day and is still on the job.
Interested in |
Practical Ideas
“It is interesting to note the !eatures‘
people look for each year at the motor
car shows throughout the country. One
vear it is new designs, another year it
{8 the engine, but this year the thing
looked for is practical body construc
tion,” said John Tainsh, general sales
manager of the. Mitchell g{otors Com
pan!)‘, Inc., of Racine, Wis.
“T suppose it must be due to the fact
that the war has made all of us look to
the finer detalls of everything we buy
more closely. Heretofore there haa not
been much attention pald to the von
struction of the bodies on closed motor
cars by those who intended to purchase
one, [t was taken as a matter of fact
that the bodies were well made; and
they they were well made according to
the best knowledge of making at the
time. The demand for eclosed cars this
geason has revolutionized much body
bullding. Many closed cars have had
much difficulty with the paint checking
and chipping off all the way round on
the body.
““The crowds at the New York show
and other shows this winter have been
bubbling with interest and real enthusi
asm over the two-piece construction
the Mitchell Company used on all lhexrl
closed car bodies. |
“The advartages of two-plecs con-i
struction can readlly bhe seen by its
many advantages for long wear. This
design s the best known in hifgh grade
coach body building. The old-fashioned
method of screwed on or planted mold
ings around the doors, under the win
dows and across the doors is all elimi
nated in *his new method. Mitchell
closed car t xies are made so that the
upper panels are brought down with a
rolled edge, 8o that a selvage or wing is
Jeft'on the edge, and this is electrically
spot-welded to the lower panels all the
way around the body. |
“he motor enthusiasts at the shows
auickly caught the advantage of {his
two-plece construction. There 1s mno
chance for the paint to check. Water
ean not entar at any point and cause in
terior rust as In bodles built the old
wayv. In the Mitehell construction th=
metal panels of the cowl also are carr. d
up to the top of the front posts or pil
lars. thus eliminating a joint at the iine
of the under hodyv. All the upper hedy
panels are rolled over into the windcw
openings and carried down inside of the
body .
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Required of Tires ’
On Fire A t
n Fire Apparatus
Since the adoption of motor-driven
fire apparatus as standard fire fighting
equipment, the selection of tires best
suited to the different types of cars’
has been uppermost in thé mind of both
officials and people.
There is a human interest in a fire
flighting machine. Its speed, bulk and
use compel attention. While on duty it
‘has the right of way, undisputed by
any one. On no other type of vehicle
‘ls the tire equipment more important
or varied. There are so many varying
ponditions to overcome that trucks used
in fire-fighting service vary from the
lightest passenger car type to that of |
extreme bulk. ‘
The tire manufacturers have had to
be famillar with the needs of fire trucks,
with reference to the adoption of just
the proper kind of tires for the differ
ent kinds of fire trucks, realizing that
' the safety and even the exlstence of
llhe community, lay at the mercy of
lproperly equlppea Jire apparatus.
| So both the tire manufacturers and
| the fire apparatus makers have been in
| terested In motor-driven fire trucks.
One of the firat to become interested,
umon(g the rubber manufacturers, was
the Goodyvear Tire and Rubber Com
pany. This company now supplies more
than half the tire equipment now In
usge on motor-driven trucks.
Safety, of course, is the {prlme re
guirement, and speed omne of the fra
requisites, These two conslderations
really determine the kind of tires that
must equip each piece of apparatus. For
years only solld tires were used, ;;Jneu
maties being eschewed for their llability
to puncture., But gradually pneumatica
| were fitted and now many types of ap
paratus olperne on them.
\ (GGenerally speaking, all chiefs’ cars
wear pneumatic tires. Pneumatics are
{deal on medlum weight machines
which must run over streets partly un
paved or of sand or clay. Where streets
are paved or of hard surface a cushion
type of tire Is needed on heavy trucks
that must exceed 85 mileg an hour. On
the heavy pumping engines. water tow
ers and aerial trucks solid tires are gen
erally used. Si)eeds of over 20 miles
an hour are seldom developed by this
class of truclks.
l As no one type of shoe meats all hu
man needs, so no one type of 'tlro
meets all fire apparatus needs, The
cushion tire Predommn'n in the fire
truck world, for its general utilitarian
qualities. It can not puncture, yet it
“gives” and 18 the most comfortable
riding of the tires that the public knows
as solid tires. Yet the pneumatic is
gaining rapidly, as its hitherto unknown
virtues are discovered.
. .
Pretty Mollie King
vy
Goes Recruiting
’
For Uncle Sam
| —
Anxious to do more for Uncle Sam‘
than merely mampm:ne a pair nr:l
knitting rods, Mollle King, pretty fllm‘
star, offered her serviees to the ser- |
geant of recruiting. f
Miss King {s known to movie fol
lowers the country over, the "Beven
Pearls” serial being one of her well
known pictures. Her brother, Charles
King, the vaudeville etar, recently
gave up a handsome pay envelope to
board a fighting ship ‘“somewhere
near the Statue of Liberty,” and be
cause Molly’O could not likewise go
before the mast, in retaliation she did
the next best thing and so donned the
full regalia of the American sallor.
Attired in the time-honored navy
blouse, baggy breeches neatly tucked.
under regulation leggings and thelit
tle white cap jauntily covering part of
her golden locks; it 18 needless so ré
port that the pretty sailorette, at
tracted much eligible material (for
the navy) at every busy corner.
~ Many sections of the city were cov
ered in a machine furnished by the
(Chalmers Company and two husky
‘sallor lads were detailed by head
quarters to escort the patriotic Miss.
A huge naval recruiting banner pro
'vided a striking background which
Lwas held aloft by the tars, and at sev
.eral places where the crowd gathered
‘to considerable depth the diminutive
orator did her pleading from the
shoulder of a lad in blue,
~ Aside from her picturesque appear
ance, the witty remarks and repartee
of this first American sailorette, made
her as effectlve as a veteran campaign
talker,
| “I'or two reasons I'm out gearching
for fighting fellows’” was her custo
mary introduction. “Firset, on account
of personal pride; second, on account
of law. My brother is wearing the
blue, but I have no time for the
‘blues.! If I can’t join the navy I can
get ome navy joiners. The war can’t
last forever, boys—come on, cheer up
yand sign up.
. “My second reason for this per
formance—is the Law. No, not the
draft—why, of course, I'm under age
T mean Miss Law—the aeroplane girl
She wears a uniform, she wants 8
;rnmmisqlnn from the War Depart
'ment, she ig teaching a group of gitls
to fly.
| “I can't =a!l the high seas with my
' brother and I don’t care to sall the
' high altitudes with Miss Law. But 1l
I've got a spark of loyalty at all T ean
do a little Jand cruising among the
‘swells’ of this great city—and by
| ‘swells’ T mean the boys with the
hearts of swelling pride and patriot
ism.”
As a closing quip Miss King always
earned applause and an enlistment o 1
two, with: “The days of the Kalsers
and Czars are over, but we Kings
should worrv.-the nighte and the
lights are gtill on the jot
Nation-Wide Investigation Made
Regarding the Use of the
Automobile.
More than 80 per cent of the pas
senger automobiles in America are
indispensable to business, according
to data gathered in a nation-wide in
vestigation just completed by thei
Haynes Automobile Company, Ko
komo, Ind. A large part of the re
maining per cent, it was disclosed,
are essential to the personal efliciency
of their owners.
The average business could not be
carried on under war-time conditions,
at war-time speed and with war-time
economy of operation without the
passgenger automobile. loven the re
ports from those who do not use thelr
own cars regularly for business rec
ognize the necessity for the so-called
“pleasure car.”
The public Is accustomed to look
upon the physician's use of an auto
mobile as urgent. But it has pre
ferred to class cars owned by per
sons of other professions and busi
ness as purely pleasure vehicles.
“We were convinced in our own or
ganization that a large majority of
the cars we were selllng were being
used in business, but it remalned for
this investigation to make us reallze
the full extent of their business Im
portance,”’ says A. . Seiberling, gen
eral manager of the Haynhes Automo
‘bile Company.
A letter asking for complete infor-
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THERE IS ALMOST NO “UNBURNED GAS”
THAT COMES OUT OF THE EXHAUST
OF THIS GREAT CHALMERS ENGINE
“Unburned gas” is waste. It means power that was
never put to use.
And any engine that throws out any quantity of “unburn
ed gas” through its exhaust is hardly an efficient engine—
any more than a man who wastes much of his time is on
the job.
Results show that there is almost no “unburned gas”
from a current Chalmers engine. Largely because of two
important engineering feats: the “hot spot” and the ram’s
horn” manifold.
One breaks up, cracks up into infinitesimal molecules
the raw gas and then warms it up like toast. The other
speeds the gas thus conditioned on its way to the combus
tion chambers—simplifies a formerly more or less involved
procedure.
So that the jiffy a spark plug touches off the gas there is
100%, or very close thereto, results.
All the kick that’s in the gas comes out in power—not in
the exhaust pipe. And that power is harnessed so wonder
fully in this great Chalmers engine that your foot can tease
it up or lull it down with a response, once you have called
upon it, you will never forget.
TOURING CAR, E-PASSENGER siiss CABRIOLET FPAMENGES - 1775 LIMOUSNE, 1-PASSRNTING . SHi
STANDARD ROADSTER - $1485 TOWN CAR., 7-PASSENGER - $292 LIMOUSINE LANDAULET - so>
ALL PRICES F. O. B. DETROIT SUBJECT TO CHANGE WITHOUT NOT'ICI
JOS. G. BLOUNT
DISTRIBUTOR
451 Peachtree St. Atlanta, Ga.
mation regarding the individual’s use
of his passenger car was maliled to
1,000 owners living in all States. The
names were taken at random from a
list of Haynes owners, Including eity
and rural districts.* All kinds of busi. |
ness and all professions were repre
sented. The letter was impartial,
slmply explaining the situation and
asking that a post card be filled out
and returned,
Farmers, jobbers, manufacturers,
buyers, salesmen, physiclans, attor
neys, contractors, hotel keepers, ex
‘ecutives——these are representative of
the businesses which find the auto
mobile a necessity, according to the
replies.
Some of the reasons why the pas
senger car is indispensable in many
lines of business, told in the words of
owners, are:
“1 must have a car or have an as
sistant."”-—Manufacturer,
“Were it not for my car I would
have to reduce my practice.”—Physi
clan.
"My car enables me to handle
three times the Dbusiness.”—Live
Stock Buyer,
“Used car 20,000 miles in 1917 in
my business exclusively.”--Engineer
and Contractor.
“Could not get along without a
car."--Real Kstate Dealer,
“I think a car is the life of my
business.”—Farmer and Thresher.
A retall lumber dealer said he
rented his passenger car to his em
ployees at a set sum each week and
that all of them benefited through In
creased business.
Many of those who replied to the
Haynes questionnaire called attention
to the fact that present conditions de
mand the utmost conservation of
manpower,
Of the less than 20 per cent who do
not hold their automobiles necessary
to the conduct of business, many say
that without their cars their efficlency
would be greatly reduced.
All-Year Cab Boon
To Kissel Truck
Drivers in Storms
““With the growing scarcity of expert
enced truck drivers and mechaniclans,
motor truck owners have of late been
glving considerable study to increasing
their present truck drivers’ efficienay,”
says J. Lottridge, of the Kissel Kar
“This would so equip their drivers that
they could in a measure do more and
better work so as to make up for the
absence of other drivers.
“Again, truck owners have notised
that unless their drivers are pleased
with their jobs, they have no trouble In
finding other berths. [specially is this
true in winter, when the main problem
of the truck driver is to keep his truck
in operation irrespective of weather con
ditions. If he has the proper protec
tlon to make him comfortable and keep
him In good physical condition, it be
comes a matter of pride that he is able
to maintain his schedule irrespective of
the cold, storm or other ciimatic ele
ments that usually tie up trucks.
- "But if he has to face the snow and
wind he becomes chilly, wet and thor
oughly uncomfortable, and it is human
nature that he should think of getting
to cover as soon as possible, {rre
spective of the manner in which he
must drive his truck. Such conditions,
‘day in and day out, elther diseourage
the driver, who! naturally looks for a
better job or develops carelessness,
which In the end, proves vary ocostly to
‘lh- truck owner,
“It was such a condition that prompt
od Kissel to originate his all-year cab,
which with the addition of the winter
attachments gives the driver complste
protection from cold and dampness and
provides him with a warm, comfortable
housing, so that he can give all his :t
--tention to the proper handling of his
truek.
‘lt is such Innovationg as this that
have enablad the motor truck of today
to occhy the prominent position it does
in the {ndustrial and business world.”