Newspaper Page Text
4B
New Jordan Model Adds Many
Refinements to Regular
: Equipment,
; A —————
. The unouncement of the new Jor
dan Sport Marine marks the begin
ning of a new era in passenger car
manufacture, It brings to mind the
fact that when motor carriages first
began to grow in popularity, cars
Were offered for sale with practically
nothing on them that was not abso
lutely neceasary to the operation of
thescar,
Fifteen years ngo the purchaser of
& mew car had to spend so much In
equipping the car for comfort, safety
znd ease of operation that the initial
08t was greatly Increased. Cars in
those days were sold on the compar
ative merits of this or that new lm
provement.
‘Real competition began when the
full-floating rear axle came in to dis
lace the semifloating. Then came the
ymzr-c_vllndtr motor, a vast improve
ment over the two-cylinder engine.
But car owners were not yet satisfied.
They demanded a six-cylinder motor,
and it was produced.
¢ Ams these new Improvements came
fn, the manufacturers who were first
to adopt them used them as talk
m points to sell their cars in coms
itlon with others. Hut the more
sfinements offered by the makers,
ge more the cair owners demanded,
An electric starting and light system
Was brought in to satisfy demand for
Jabor-saving device. When the re
ment and standardization of the
is had reached (his point, revo
onary !mprovements were no
er possible, and so makers turned
r attention to bodles.
"The first important improvement in
body construction was the introduc
ton of fore doors where hefore there
had been no doors. The stream-line
then was brought out and immediate
1y won favor in opposition to the old
l‘tila lines, Competing manufac
turers also sought to better each oth
en In the finish of the body. More
coats of varnish were added and the
clolce of several colors glven. Makers
aldo pald more attention to the de
ls of manufacture and custom
kmanship was introduced in op¥
asition to quantity production.
While these Improvements in hody
construction were helng made there
was a constant bhattle of prices.
There were no strong combinations
and price-fixing was unknown. It
was just simply & case of m-ttlnf the
price of the car down to cost plus a
moderate profit,
But during ail these years of prog
ress the manufacturers have obstl
nately declined to furnish those things
now considered necessary to motor
ear comfort, safety and convenience,
Grudgingly they added the lights,
‘magneto, windshleld, top and sell
siarter as the demand for these “lux
liries” grew undeniable. Today, the
car without these accounterments is
not consldered at all, and the manu
facturers realize that the time hag
come when the prospect’s flrst gques-
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1. Quality of material and workmanship to in
sure long wear; Batavias are guaranteed for
4,000 miles, but long outlast their guarantee.
2. Fair prices: Based on careful investigation
of owners' records, we found that Batavias give
the biggest possible run for the money.
3. Security: We found that Batavias were
the first tires made on the true non-skid princi
ple of indented tread; we felt that the original
must be better than its imitators. Owners’ and
dealers’ experiences confirmed our belief.
4. Appearance: The gray tread, cream side
wall Batavia Security Tire is handsomer than any
Batavias are made in “Ribbed Tread”’ for front wheel driving and “Security Tread” for rear wheel
driving. Write or wire us for our dealers’ proposition.
Crumley-Sharp Hardware Company |
ATLANTA, GEORGIA.
Superior Truck
Co. Reports Record
Busi in South
The Ruperior Motor Truck Company
states that the month of January has
already surpassed the month of De
cember in business In spite of the fact
that December was the largest in the
history of the company. January has
already passed that record and there are
yet ten days to work.
Mr. McWillingham, the president,
#tates that the are shipping in car load
lots and also driving through the coun
try trucks to Chaltanooga, Augusta,
Atheng, Mason, Jacksonville, Pla.; Ba
vannah and to distributors in numerous
other citles
“he Superior factory is fortunate in
i.ng located in Atlanta and can drive
trucks through to all nearby Xolnu and
not be at the mercy of freight conges
tion. Their production I 8 ho,lns] kept
up to standard on account of having
purchased during last summer sufficient
material to carry them through the win
ter and the present shortage does not
affect them In the least
The Superfor business in the city of
Atlanta is on the hoom and a number
of dellveries are belng made. Last
week the Red Rock Company purchase
ed two additional Buperior trucks, which
now gives them a fleet of these popular
commercial cars
Over four hundred orders were carried
over from last year and besidesr those
the dealers throughout the South are
clamoring for more than thelr contracts
call for.
Caspar Whitney's expose of real
conditions with the American forces
in France as regards motor transport
did not surprise W. Owen Thomas,
consulting engineer of Detroit, Mr
Thomas was in charge of Canadian
transport affairs for two years fol
lowing the outbreak of the war, and
General Sir Sam Hufilo» credited Mr.
Thomas and his brother with placing
Canada at the front a year ahead o\
his time. Mr. Thomas has had noth
ing to do with the American work
of preparation for the war, having
been too busy with consulting auto
motive work to take up labors at
Washington, although called upon oc
caslonally for an opinfon. Had he
have been engaged in this work thers
is little doubt In the opinion of his
friends that Amreica’s progress would
have been such as to bring no such
statements as those made by Mr,
Whitney In regard to America’s tardi
ness in supplying its troops with
transport,
tion is: “Is your car completely
equipped 7"
Edward 8. Jordan, of the Jordan
Motor Car Company, has anticipated
this question in his new ear, the Jor
dan Sport Marine. It is completely
furnished from headlight to talllignt
with evervthing thet can be desired
in a passenger car,
Five wire wheels with five Silver
town Cord Tires, Macheth lenses,
Whaltham sport clock, tonneau light
Troy sport windshield, tallorad top
with side curtains that open with the
door, motometer and trafic bumper
are all included in the standard equip.
ment. The body s of aluminum, two
optional colors, Briarcliff green or As
cot maroon. The steering pillar sup
{mrt is nickelplated. Paneling is in
fonduras mahogany,
In addition, the regular Jordan
chassls of standard parts has been
improved with a new power unit
Continental made, a speclal gear ra
tio, the new Delco ball-bearing ignl
tion system, and other refinements of
construction,
ANNOUNCEMENT
DEALERS
Will Be Interested to
Know That We Now Have
Added to Our Line
BRTAVIA
JECURITY TIREY
Guaranteed for 4,000 Miles
We Sought the Same Thing You Seek in a Tire
HEARST'S SUNDAY AMERICAN . A Newspaper for People Who Think — SUNDAY, JANUARY 27, 1918.
{Just as Much So as Telephone,
Street Cars, Elevators and
Typewriters.
Could the American people get
along without the automobile? Un
doubtedly they could, but no easier
than they could get along without
| typewriter, telegraph, telephone, street
| car and elevator. It is necessary in
order to maintain present standards
of human efficlency. It is one of the
things that has made us great in
achievement, because it has kept us in
closer touch with others. It has re
duced miles to yards, hours to min
utes.
There is, therefore, a feeling in of
ficlal as well as in civic eircles that
after the automoblle plants have ful
'nned their obligations and handed
over to the Government whatever fa
cllities are necessary for the manu
facture of munitions they can best
fulfill their duty to help win the war
by building plenty of cars.
Thus this year will see many of
our factories busy all night and day
supplying the boys “over there’ with
thelr requirements and the folks left
behind with theirs. In both these du
ties—to the soldier and to the civilian
-the automobile industry will be
helping materially to rout the ene
my. Just as physical fitness in the
soldier is the prime essential on the
battefield, so it is equally important
that there be at hand every aid to
prompt an energetic action on the
part of those at home,
There is scarcely a phase or fea
ture of business life which the auto
mobile has not entered with beneficial
results. It garries thousands where
rallroads and street cars can not pen
etrate. It s ready at call.
These facts are more generally real
ized than ever since we entered the
war. People have ceased to think of
the automobile in terms of pleasure
only. 'They know, by proof of eye
and personal experience, that it is a
great and Indispensable utility. There
will not he the usual output of cars
this year; that is impossible. It is,
therefore, good advice to order earlf'
if early dellvery s desired, for all
slgns point to a great demand for
Cars.
', 'W. Whitston, veteran of the au
tomobile manufacturing industry,
whose work resulted in the formation
of the K-R-I-T Motor Car (‘fompany,
of Detroit, one of the successful ear
ly companies in the Detroit manu
facturing fleld, has joined the sales
forces of the Fulton Motor Truck
Company as a district sales manager
and will be assigned to territory after
the Chicago automobile show at which
Willlam Fulton Melhuish, president of
the company, gathered together his
compete sales forces to attend to the
trade, Mr. Whitaton, after disposal ot
his interests in the K-R-1-T Company
took up headquarters in Chlcago,
where he held A number of responsi
ble positions covering many years,
tire on the market. It is beautifully designed for
the work required of it.
5. A record of car owner satisfaction: The let
ters of users and dealers handling Batavias com
prise the strongest indorsement of tires and tubes
we have ever seen.
We offer Batavia tires and tubes to our cus
tomers with the highest confidence and gratifica
tion.
Batavia gray tubes are oversize with extra wall
thickness.
First Selden Still on the Job
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More than six years ago the first Selden truck manufactured
was sold to Charles Ott, of East Rochester, N. V., who operates an
express service. Since then it has covered from 50 to 60 miles a
day and is still on the job.
Interested in
Practical Ideas
“It is interesting to note the features
people look for each year at the motor
car shows thmu‘fhout the country. One
vear It is new designs, another year it
{s the engine, but this year the thing
looked for is practical body construc
tion,”” said John Tainsh, general sales
manager of the Mitchell Motors Com-
Dani', Inc., of Racine, Wis.
*T suppose it must be due to the fact
that the war has made all of us look to
the finar detalls of evervthing we buy
more closely. Heretofore there has not
been much attention pald to the con
struction of the bodies on closed motor
cars b?' those who intended to purchase
one. It was taken as a matter of fact
that the bodies were well made: and
they they were well made according to
the best knowledge of making at the
time. The demahd for closed cars this
season has revolutionized much body
bulld(ng, Many closed cars have had
much difficulty with the paint checking
and chipping off all the way round on
lho'xpod)'.
‘“The crowds at the New York show
and other shows this winter have been
bubdbling with interest and real enthusi
asm over the two-plece construction
the Mitchell Company used on all their
closed car bodies.
‘“The advartages of two-plece con
struction can readily be seen by its
mn?y advantages for long wear. This
deslgn is the best known in hlfh grade
coach body building. The old-fashioned
method of screwed on or planted mold
ings around the doors, under the win
dows and across the doors is all ellmi
nated in this new method. Mitchell
closed car ! »dies are made so that the
up‘)er panels are brought down with a
rolled edge, sc that a selvage or wing is
left on the edge, and this is electrically
spot-welded to the lower panels all the
way around the body.
“The motor enthusiasts at the shows
quickly caught the advantage of this
two-piece construction. There 1s 1o
chance for the paint to check. Water
can not enter at any point and cause in
terior rust as in bodies built the old
way. In the Mitchell construction ik~
metal panels of the cowl also ars carr. d
up to the top of the front posts or pil
lars, thus eliminating a joint at the iine
of the under hodv. All the upper hady
panels arve rolled over into the windcw
};n;nlngs and carried down inside of the
ody
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Req};i ed IfJ Ti
On Fire A t
n Fire Apparatus
Since the adoption of motor-driven
fire apparatus as standard fire fighting
equipment, the selection of tires best
sulted to the different types of cars
has been uppermost in the mind of both
officials and people. i
There 1s a human interest in a fire
fighting machine. Its speed, bulk and
use compel attention. While on duty it
has the right of way, undisputed by
any one. On no other type of vehicle
is the tire equipment more important
or varied. There are so many varying
conditions to overcome that trucks used
in fire-fighting service vary from the
lightest passenger car type to that of
extreme bulk.
The tire manufacturers have had to
be famillar with the needs of fire trucks,
with reference to the adoption of just
the proper kind of tires for the differ
ent kinds of fire trucks, realizing that
the safety and even the existence of
the community, lay at the mercy of
properly equippea d{re apparatus.
So both the tire manufacturers and
the fire apparatus makers have been in
terested in motor-driven fire trucks.
One of the firat to become interested,
amon(g the rubber manufacturers, "was
the Goodyear Tire and Rubber Com
pany. This company now supplies more
than half the tire equipment necw . in
use on motor-driven trucks.
Safety, of course, is the prime re
quirement, and speed one of the pre
requisites. These two considerations
really determine the kind of tires that
must equip each plece of apparatus. For
vears only solid tires were used, pneu
matics belng eschewed for their liability
to puncture, But gradually pneumatics
were fitted and now many types of ap
paratus Of)erate on them.
Generally speaking, all chiefs’ cars
wear pneumatic tires. Pneumatics are
{deal on medium weight machines
which must run over streets partly un
paved or of sand or clay. Where streets
are paved or of hard surface a cushion
type of tire is needed on heavy trucks
that must exceed 35 miles an hour. On
the heavy pumplm{( engines, water tow
ers and aerial trucks solid tires are gen
erally used. Speeds of over 20 miles
an hour are seldom developed by this
class of trucks.
A 8 no one type of shoe,meets all hu
man needs, so no one tvpe of tire
meets all fire apparatus needs. The
cushion tire Fredommatel in the fire
truck world, for its general utilitarian
qualities. It can not puncture, yet it
‘igives’” and is the most comfortable
riding of the tires that the public knows
as solld tires. Yet the pneumatic s
gaining rapidly, as its hitherto unknown
virtues are discovered.
lPretty Mollie King
Goes Recruiting
Anxicus to do more for Uncle Sam
than merely manipulate a pair of
knitting rods, Mollie King, pretty film
star, offered her services to the ser
geant of recruiting.
Miss King is known to movie fol
lowers the country over, the “Seven
lPearls" serial being one of her well
known pictures. Her brother, Charles
King, the vaudeville star, recently
gave up a handsome pay envelope to
|board a fighting ship ‘“somewhere
near the Statue of Liberty,” and be
cause Molly’O could not likewise go
before the mast, in retaliation she did
the next best thing and so donned the
full regalia of the American sailor.
‘ Attired in the time-honored navy
| blouse, baggy breeches neatly tucked
under regulation leggings and the lit
| tle white cap jauntily covering part of
‘her golden locks, it is needless so re
port that the pretty sailorette, at
tracted much eligible material (for
. the navy) at every busy corner.
. Many sections qf the city were cov
ered in a machine furnished by the
{ Chalmers Company and two husky
sailor lads were detailed by head
quarters to escort the patriotic Miss.
A huge naval recruiting banner pro
‘vlded a striking background which
| was held aloft by the tars, and at sev
eral places where the crowd gathered
lto considerable depth the diminutive
! orator did her pleading from the
shoulder of a lad in blue.
| Aslde from her picturesque appear
ance, the witty remarks and repartee
XOI this first American sailorette, made
;‘ner as effective as a veteran campaign
| talker.
| “For two reasons I'm out searching
| for fighting fe!lows"fivas her custo
i mary introduction. “First, on account
| of personal pride: second, on account
{of law. My brother is wearing the
‘blue, but I have no time for the
‘blues.’ If I can’t join the navy I can
get some navy joiners. The war can't’
last forever, boys—come on, cheer up
and sign up.
| “My second reason for this per
| formance—is the Law. No, not the
j draft—why, of course, I'm under age
{ I mean Miss Law—the aeroplane girl
She wears a uniform, she wants a
lmmmission from the War Depart
ment, she is teaching & group of gi:ls
‘lto fly.
“I can't sail the high seas with my
| brother and I don't care to sail the
high altitudes with Miss Law. But il
T've got a spark of lovalty at all I can
do a little Jand cruising among the
!‘swells' of this great city—and by
‘swells’ T mean the boys with the
hnx:ts of swelling pride and patriot
ism.”
As a closing quip Miss King always
earned applause and’ an enlistment or
two, with: “The days of the Kalisers
and Czars are over, but we Kings,
should worrv—the nights and the
lights are still on the job.” ]
Nation-Wide Investigation Made
Regarding the Use of the
Automobile.
More than 80 per cent of the pas
senger automobiles in America afe
indispensable to business, according
to data gathered in a nation-wide in
vestigation just completed by the
Haynes Aufomobile Company, Ko
kamo, Ind. A ]arge part of the re
maining per cent, it was disclosed,
are essential to the personal efficiency
of their owners.
The average business could not be
carried on under war-time conditions,
at war-time speed and with war-time
economy of operation without the
passenger automobile. ¥ven the re
ports from those who do not use thelr
own cars regularly for business rec
ognize the necessity for the so-called
“pleasure car.”
The public is acgustomed to look
upon the physician’s use of an auto
mobile as urgent. But it has pre
ferred to class cars owned by per
sons of other professions and busi
ness as purely pleasure vehicles.
“We were convinced in our own or
ganization that a large majority of
the cars we were selling were being
used in business, but it remained for
this investigation to make us realize
the full extent of their business im
portance,” says A. G. Seiberling, gen
eral manager of the Haynes Automo
bile Company.
A letter asking for complete infor-
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i MO ATR S
THERE IS ALMOST NO “UNBURNED GAS”
THAT COMES OUT OF THE EXHAUST
OF THIS GREAT CHALMERS ENGINE
“Unburned gas” is waste. It means power that was
never put to use.
And any engine that throws out any quantity of “unburn
ed gas” through its exhaust is hardly an efficient engine—
any more than a man who wastes much of his time is on
the job.
Results show that there is almost no “unburned gas”
from a current Chalmers engine. Largely because of two
important engineering feats: the “hot spot” and the ram’s
horn” manifold.
One breaks up, cracks up into infinitesimal molecules
the raw gas and then warms it up like toast. The other
speeds the gas thus conditioned on its way to the combus
tion chambers—simplifies a formerly more or less involved.
procedure.
So that the jiffy a spark plug touches off the gas there is
100%, or very close thereto, results.
All the kick that’s in the gas comes out in power—not in
the exhaust pipe. And that power is harnessed so wonder
fully in this great Chalmers engine that your foot can tease
it up or lull it down with a response, once you have called
upon it, you will never forget.
oG AN LI M Loy ik iy Sl FAADATLET -
STANDARD ROADSTER - $1485 TOWN CAR, 7-PASSENGER - $292 LIMOUSINE LANDAULET - $3025
ALL PRICES F. O. B. DETROIT SUBJECT TO CHANGE WITHOUT NOTICE
. JOS. G. BLOUNT
DISTRIBUTOR
451 Peachtree St. - Atlanta, Ga. .
mation regarding the individual's use
of his passenger car was mailed to
1,000 owners living in all States, The
names were taken at random from a
list of Haynes owners, including city
and rural districts, All kinds of busi
ness and all professions were repre
sented, The letter was impartial,
simply explaining the situation and
asking that a post card be filled out
and returned.
Farmers, jobbers, manufacturers,
buyers, salesmen, physicians, attor
neys, contractors, hotel keepers, ex
ecutives—these are representative of
the businesses which find the auto
mobile a necessity, according to the
replies.
Some of the reasons why the pas
senger car is indispensable in many
lines of business, told in the words of
owners, are:
“I must have a car or have an as
sistant.”—Manufacturer.,
“Wera it not for my car 1 would
have to reduce my practice.”—Physi
clan.
“My car enables me rto handle
three times the business.”—Live
Stock Buyer.
“Used car 20,000 miles in 1917 in
my business exclusively."—Engineer
and Contractor.
“Clould not get along without a
car."-——Real Estate Dealer.
“I think a car is the life of my
business.” —Farmer and Thresher.
A retail lumber dealer said he
rented his passenger car to his em
ployees at a set sum each week and
that all of them benefited through in
creased business.
Many of those who replied to the
Haynes questionnaire called attention
to the fact that present conditions de
mand the utmost conservation of
manpower. .
Of the less than 20 per cent who do
not hold their automobiles necessary
to the conduct of business, many say
that without their cars their efficiency
would be greatly reduced.
To Kissel Truck
Drivers in Storms
“wWith the growing scarecity of experiq
enced truck drivers and mechaniclans,
motor truck owners have of late been
giving considerable study to increasing
their present truck drivers’ efficlency,”
says J. Lottridge, of the Kissel Kan
“This would 80 equip their drivers thaf§
they could in a measure do more and
better work so as to make up for the
absence of other drivers.
“Again, _truck owners have notised
that unless their drivers are pleased
with their jobs, they have no trouble in
finding other berths. Especially is this
true in winter, when the main problem
of the truck driver is to keep his truck
in operation irrespective of weather con
ditions. If he has the proper protec
tion to make him comfortable and keep
him in good physical condition, it be
comes a matter of pride that he is able
to thaintaln his schedule irrespective of
the cold, storm or other climatic ele
ments that usually tie up trucks.
“But if he has to face the snow and
wind he becomes chilly, wet and thor
oughly uncomfortable, and it is human
nature that he should think of getting
toycover as soon as possible, irre
spective of the manner in which he
must drive his truck. Such conditions,
day in and day out, either discourage
the driver, who' naturally looks for a
better job or develops carelessness,
which in the end, proves very costly to
the truck owner.
“It was such & condition that prompt
ed Kissel to originate his all-year cab,
which with the addftion of the winter
attachments gives the driver complete
protection from cold and dampness and
provides him with a warm, comfortable
housing, so that he can give all his at
tention to the proper handling of his
truck.
‘lt is such innovations as this that
have enabled the motor truck of today
to occupy the prominent position it does
in the industrial and business world.”