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DEVOTED TO THE INTERESTS OF Tie MEN
Big Furniture Wholesalers Are
Well Stocked—Many New
'
Items on Display.
A more complete and attractive line
of furniture would be hard to find than
that which is beh:f shown by the Ster
chl Furniture an Carpet Company,
wholesalers and retailers of fine furni
ture.
The display of reed fiber goods is ex
ceptionally complete. Tables, chairs,
rockers, lounges, bookcases, flower
stands; in fact every conceivable piece
of furniture is carried by the Sterchi
Company.
Rugs and carpets are here in abun
dance, many new and exclusive patterns
being shown.
The regular furniture lines are the
hest thig concern has ever shown, cov
ering as they do, almost all styles and
makes from practically every wood used
in the manufacture of furniture.
This concern is catering to the retail
Toy Soldiers are the biggest sellers
on the toy market today.
Protect your interests and buy in At
lanta, where they are manufaotured.
No High Freight Charges—lmmediate
Shipments,
Visiting merchants be sure and visi
our showrooms
5 Write for Catalogue.
GEORGIA TOY SOLDIER
AND NOVELTIES CO.
ATLANTA, GA.
7% IVY BST. PONE IVY 2208-L.
M ; ll : .
149 Bu yers
Who Visit the Atlanta Market
Atlanta Millinery Houses
Announce That
Beginning Monday, February Eleventh, Which
Inaugurates the Second Week of Our
Combined Showing of Spring Millinery Merchandise, We
Will Be Open and Ready for Business
SIX DAYS IN THE WEEK
Orders From Headquarters of the National Fuel
Administration Declare
NO MORE IDLE MONDAYS IN ATLANTA.
M. KUTZ CO.
ERNEST L. RHODES CO.
J. REGENSTEIN CO.
ORI THE “STERCHI LINE” IS THE PROFITABLE LINE FOR SOUTHERN MERCHANTS
%,, ! CHANTS ‘
v( ~ | STERCHI FURNITURE ST e T
,\;‘% j”?%%;/‘ l and Sulkies l & CARP ET COMP AN Y vg:::‘*};«;; L‘fi ==, ~~~“-‘III’I II‘; :.: ‘ I
SR |MY 11 EAST MIFCHE ) Wholeule | BRI M .
S—— CHELL STREET, ATLANTA, GA, Catalog | | i | R |I .y |
S THE SOUTH'S LARGEST WHOLESALERS OF FURNITURE e Ty T
S LARGEST WHOLESALERS OF FURNITURE, CARPETS AND RUGS Py |
. I
i
No. 22 Is Meeting
- With Big
I “No. 22" the new cigar, made espe
clalli' for Wright Campbell, wholesaler
Of cigars and other necessities for the
tired business man, is having a remark
able sale throughout this section, con
‘sldering that it has only been on the
market for a few weeks,
Mr. Campbell recently received a large
shipmeént of these cigars, and imme
diately upen arrival repacked them and
shipped them to his trade. “No, 23"
promises to be one of the biggest sellers
on this market.
Mr. Campbell says (h?t he is still
semnf below the market on many of
his lines. This is because he bought
heavily before the bl% advance.
Three carloads of Sheboygan Ginger
Ale are expected to arrive some time
durlr;g thg coming week, according to
Mr, ,ams ell. This is a new line this
concern is handling l.ndhlz one of the
best sellers Ca.meell is handling.
Ambrosia is still way above par, and
the cigars of all brands are havfn( a
good sale. R
merchant of the South, by realizing his
needs and preparing themselves accord
ingly. Merchants who have not had an
ofiportuntty of seeing the Sterchi line
sßhould take advantage of the large cata
log issued by this company and look
over the many big sellers offered, or
better still, on the next buyin{ trip
make it a point to drop in at the big
show rooms and see the exclusive furni
ture with one of the house men.
The Sterchi Comgln,ny is the largest
wholesale furniture house in the South,
many carloads are received each week,
and merchants buying from this house
can rest assured that what they buy
will be a big seller and not dead stock.
HEARST’S SUNDAY AMERICAN __ A Newspaper for People Who Think — SUNDAY, FEBRUARY 10, 1918.
Aet vl st st etiioisste it o i 008 PST TR TSNP v SRR ey
FIRING LINEK
)
Entire Staff Working Day and
' '
Night to Get Out Orders—Big
Week by Road Men,
The entire staff of the A. M. Robinson
Company, wholesalers of dry goods, no
tions and ready-to-wear, have been
working for the past week until 11 and
12 o'clock at night, in order that they
may catch up with their shipments.
The shipping department of this
house has billed out more goods dur
ing the first few weeks of the new
year than at any time during their
business career.
Business prospects for 1918 are very
bright, and Jf shipping conditions get
anywhere near normal, the year will
be a record breaker for the Robinson
Company.
Claude Smith, 1. B. Robinson, Hugh
Hays, F. W. Webb and M. L. Crawford,
some of the live wires in the sales or
ganization spent the past week in the
house looking after their many cus
tomers who have been in the city buy
ing their needs for the coming spring
‘and summer. Last week was one of
‘the best this season. .
~ “L. B.” landed a big opening bill from
a local merchant during the week,
selling every department of the new
store. Many local and foreign bids
were made on this account, according to
C. J. Willlamson, but “L. B."” got away
with the order.
J. P. Morgan, head of the ' manufac
turing department is in the east for
a few weeks, looking after the Robin
son interests there. As the writer
understands it, Mr. Morgan {s no re
lation to the “money king.”
S Bund MY NeAT I
Buy Spring Li
NoII;v %Villiamson
“If merchants expect to have merchan
dise during the coming spring and sum
mer, they had better lay aslde some of
the less important things that they are
doing around the store, and come into
Atlanta,” says C. J. Willlamson, head of
the dry goods department of A. M. Rob
inson Company, and one of the buyers
for the concern. ‘““The retailer who
wants stock should get on a train and
come to the logical market, Atlanta.”
“There is no use in putting off the
buying trip, for as sure as a retailer
does, he will be left 'thh and dry.
Every day merchandise ig advancing;
sometimes there is an advance within a
few hours, and it is to the merchants’
advantage to get in on the ground
floor.”
Wholesalers in Atlanta are well
stocked, considering the embargoes and
congested freight conditions, but the
out-of-town bu{er is stocklnf up and
naturally depleting the lines of many of
the wholesale houses.
Merchandise will con(llnue to arrive
from the Frlmnry markets, but not fast
enough, although conditions seem to be
lmprovln{ rapidly.
Many lines have been withdrawn en
tlrelf from sale br manufacturers, ac
cording to Mr. Wilillamson, and the con
ditton of spot merchandise is becoming
more acute as the days go by. e
Atlanta is the trading center of the
South. New York shipments are hard
to get. Buy where the dellveries can
be made within a reasonable period.
Toy Soldier Company
The Gaor?ln Toy Soldier and Novelties
Manufacturing Company has just had
completed one of the most =zttractive
pleces of selling literature that has been’
seen in the South for many a day.
It is a distinctive booklet, well ar
ranfed and tells the story of the firm's
business in a concise manner, A num
ber of engravings have been used show
ing toy soldiers in sets, each with price
and full information.
Bvery number carried by this concern
is clearly priced in dozens and gross
lots to the retail merchants and jobber.
Retail merchants and jobbers should
write for this new booklet, for it intro
duces a line that promises to he one or
the largest sellers on the market.
Many concerns throughout the coun
try have written to the Georgia Toy
Soldier Noveltlies Manufacturing Com
pany for information on their lines, and
a natfonal distribution of this commodi
ty is expected before the year has
passed.
Actual Size
‘< %, ity and one of the
f’ g famous Ruy Lopez
ig’ v ‘ramily.
:q?; S These cigars
’g},,r i manufactured in all
I. ;'};o9{2" sizes have gained
G S
ix‘ L f(: a national reputa
{{.,s e % tion because of
S S A
f:\’:'fiff" their perfect tobac
¢ coowonderful
R IR
} i ”g&fg aroma and pleas
;\‘ .;*,. If you are not
gl stocked on this
L L £
?@% &,?‘d,&@,:» line—write, wire or
LR
i hore
o
;% Matinee .. .. ..5¢
) Puritano Extra 10c
e e
L% B Blackstone, 15¢; 2
&8 Y Cazadores ~ ..150
&
e it
CIGARS THAT SELL.
LASTECO—AII Havana .. ....5¢
All Leaf—~Domestic .. ~ .. ..5¢
No. 22—Campbell’s Special—
-s—inches for—s¢
Wright Campbell
State Agent for Ambrosia and
Sheboygan Ginger Ale.
Cigars, Pipes, Chewing Gum, Spe
cialties.
6-8 Peters St. Atlanta, Ga.
]
I
’ :
M. B. Crosby Had No Trouble in
I
Returning to U. S, After At
tending Father’s Funeral.
M. B. Crosby, sales manager for the
Blosser-Williams Company, has re
turned from Canada, where he went two
weeks ago to attend the funeral of his
father.
Jome of Mr. Crosby's friends were
under the impression that he had been
detained in Toreonto by the war of
ficials,
While in Canada, Mr. Crosby com
plied with all the requirements of the
‘Cflnr\dlan Government as to mlilitary
service, He registered for service, but
was told that men more than 34 years
lor m{a were not required to serve. Mr,
ICrns oy being over the draft age was
allowed to come lhromih to the United
States and is now back at his desk of
the big printing concern he represents.
Grocers’
Weekly Letter
THE MASS MEETING AND SMOKER.
John A. Green's address was pro
nounced by all the best ever. He spoke
to a good crowd, a representative gath
ering of Atlanta’s llaadlnél retail gro
cers, men who ar:‘:g to date and want
to improve their thods.
Mr. Green knows his story well; he
knows the retail grocery hu-I,nesu from
a long connection with it; he s now,
and has been, for years, one of Cleve
land’'s best retail grocers; he knows
the business through his fourteen years
of service in the national association.
For two years its president and twelve
years its secretary,
He knows the legislative or legal side:
he spent most of many sessions of the
Con%:"ess in Washington, watching out
for the interest of the retailer. ‘
. _No man is better equipped mentally,
physically or in way of exrer’lence. to
make this campaign for higher ideals
for the retail grocer than big-souled,
big-hearted, Fenlnl John Green. Well
seasoned, well balanced, with a sunny |
disposition, untiring energy, fileld wld‘l
love for everybody, a “good mixer,” he
is peculiarly adapted for just such work.
In fact, friend John may well be
dubbed, the Commercial Evangelist of
Retail Grocerydom.
I When he told some of the unneces
sary things retail grocers do, every gro
~cer present thought he wag “it."” One |
‘f(rocer told us he ‘‘made a hundred dol-I
ars’” while llstenlnF to Mr. Green’s
talk on ‘“turnovers.’”” We hallexe every!
merchant }Jresent is a hundred dollars
better off for having heard this address. ]
If, he will adopt some of these advanceqd :
ideas. Mr. Green is a great bellever in |
org;;(nlzation,. greganized effort, “team
work."”
Mr. Green is highly alea.sed with the
Atlanta association. ‘ell, we are a
hard-working, progressive and aggress. |
ive bunch. But II(USt se what a “wide
‘awake,” far-thinking president we’'ve
got in Brother J. L. MeCord. He never
'sleeps; always on the alert; ‘“‘eternally
at it"” is his motto.
Don't miss the regular monthly meet
ing Tuesday, February 12, 7:30 p. m,,
301 Chamber of Commerce Building.
There is greater neceaslt{l for organi
zation than ever bhefore. The service of
the association is more necessary. The
meetings are of more interest to ea,chl
and every member. Ne wthlgfis come
up every day. Business methods mus |
change to meet the exigencies of war
and war conditions. We must change I
You can sell four pounds of potatoes,
sweet or Irish, or both, with each pound I
of flour. Ask your customers to help
vou to observe to the letter and In spir
it all food and fuel laws and rulings.
We must win the war,
Canadian University
Back of Firing Line
LONDON, Feb. 9.—W. A. Willison,
the Canadian correspondent at the front,
states that a Canadian division has es
tablished a university behind the firing
line to equip men on active service for
“greater efficiency in business, the pro
fessions, agriculture and otherTE‘reat in
dustries of the Dominion.” e mode
of operation is threefold, including:
1. Lectures to large tgmupfl dealing
with civie and imperial topies, or look
ing forwara to duties and opportunities
of the future.
2. Classes for smaller groups taught
by experienced teachers in each unit
throughout the division.
3. Private instruction for more ad
vanced students, with recognition and
credit on their return to Canada for
work accomplished.
The classes will be held in the Bri
gade Divisional Schools, Y. M. C. A,
huts and other available buildings, and
the senate and staff of the university
include men of recognized academic
standing throughout Canada. The es
tablishment of the university is largely
due to the activities of the chaplain
services and the Y. M. C. A.
CELEBRATE SONG WEEK.
MADISON, WIS., Feb. 9.—Celebration
of National Song Week will open in Wis.
consin one week from today. From Feb.
ruary 17 to 23, men, women and chil
dren throughout the State are expected
to participate in a general public and
hom esinging of patriotic Rfih?‘fl. It is
understood that Governor Philipp will
suggest that local newspapers publish
the national songs.
ICE FREEZES HIM FAST .
CHESTER, PA. Feb. 9.—Edward
Lewis, 34 years old, of No. 768 Saville
avenue, Eddystone, was found frozen
to the ice in Ridley Creek at Fourth
‘street bridge by John Entwistle, of
this city.
TOMBS UNEARTHED AT ROME, |
ROME, Feb. 9.-—Excavations near the
basilica of St. Paul have revealed in- !
teresting pagan and Christian tombs,
dating from the first period of Chris
tianity in Rome. Professor Lanciani
hopes to discover the tomb of Bt. Paul.
TTO T T R S TR N R R R
WHO MAKE AND SELL ATLANTA PRODUCTS
GASOLINE YIELD TRIPLED.
DETROIT, Feb. 9—The yield of gas
oline from erude oil has been tripled by
a method just perfected by Dr. A. H.
Ramage. The invention makes Impos
sible any gasoline shortage, no matter
how great the demands of the war
may be,
In the Ramage process the oil Is
chemically charged as it passes through
stills and apparatus, which convert the
crude 01l into increased quantities of
PRINTING & ENGRAVING
In all the great power
that s———TYPES
WEBB & VARY COMPANY,Inc.
3814 WEST ALABAMA STREET ATLANTA
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gasoline.
Dr. Ramage is a member of the
American Electro-Chemical Society.
,\\Aififi CIPAN THE
R%\ HIRSCHBERG CO.
} £ z—g } OFFICE and
WIS scHoOL
\O,, v}qc’“;g/,‘/ SUPPLIES
NS Atlanta Georgia
The messenger of days gone by called
to the people and read the message or
proclamation issued by those in authority.
He was a representative of “class.” He
commanded attention because of his ap
pearance and because of those he repre
sented.
The message bearer of today is the
printed literature which leaves the office;
it calls to the business man and buyer; it
tells them of a business and leaves a mes
sage; it makes an indelible impression
upon the mind; it is a direct representa
tive.
It is all these things only when it has
been built correctly—it must be distinctive
and represent ‘‘class.”
A Catalog, Booklet or Folder is one of
the greatest assets to a business—for it
produces.
Care, thought and experience are need
ed in the building of literature that will
carry the message so that it will interest
and convey completely the story of the
product or service it tells about.
We are prepared to give you advice and
produce literature that will bring returns
in Dollars and Cents.
BIOSSCI'- VI(I llllams
Company
“Printers of Productive Literature.”’ =‘&
A=
Atlanta, Ga. ——
N
Trade "= Mark
B e ——
/A‘\li' 5
Why draw a long face
over wheatless days and meatless
days? It isn't done, you know-—
not while you have a choice in our
deliclous meals.
Cheer up—you're in luck!
Special Patriotic Menus
Changed Daily
Luncheon 12 to 8. Bix o’clock Din
ner and Supper 6 to 8 p. m,
MRS. LOUISE WEBSTER, Mgr
Ground floor, C. of C. Bldg.,
Corner N. Pryor and Auburn,
7C