Newspaper Page Text
2B
AT FIRING LINEKE @GS
DEVOTED TO THE INTERESTS OF THE MEN
“Manufacturers Can Not Produce
Cigars at Old Prices and Re
tain Same Quality.”
D. L. Farmer, special representative
k\ this section for ‘“Above the Average,”
Tampa Straights,” “Tampa Malds'’ and
“San Lu-co”’ cigars, has a few things
2‘l’ say on the present situation in the
gar trade.
“The main point about a cigar is its
uality,” sald Mr, Farmer. “Without
ality, a cigar is worthless, both from
e smoker’s standpoint and as a seller
igar retallers can not sell a cigar that
has A reputation for being ‘rope’ any
more than a merchant can sell a plece
of roodl that has been laying on the
sheives for a year and has become moth
eaten,
‘Now, everything which is used In the
D ;ft
Stay in One Town and Help Produce
The present war can not be won unless the skilled
worker does his bit.
Every time a man wanders from one city to another
he is retarding the industrial efficiency of the nation.
The country needs every ounce of energy obtainable
during the present erisis. This can only be had by the
Worker sticking to his job.
ATLANTA INDUSTRIES ARE THROBBING
WITH WAR WORK—YOU CAN HELP
YOUR GOVERNMENT.
Stay in Atlant
Time is needed to break in new men. This means a
great loss in money and time. Consider the cause for
which we are fighting; and remember that you are just as
vital a part in bringing the war to a succéssful close as the
man with the gun.
NO CTTY OFFERS MORE ADVANTAGES THAN
DOES ATLANTA—STAY IN ATLANTA
AND BE PROSPEROUS.
T his space is paid for by the following Concerns in Atlanta:
Lamar & Rankin Drug Co.
Doss Rubber and Tube Co.
Harper Printing Co.
John B. Daniel Drug Co.
Dixie Paper and Box Co.
Hotel Equipment Co.
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mnnuufturt- of cigars has wma up, the
gm.‘luct on |s greater, frelght rates are
igher, rents are more, labor Is hard to
{vt and demands more pay, therefors,
he price of the commodity must also be
ralsed, Clgars must sell for more 1
they are to keep their standard up, or,
OP the other hand, If they keep at the
old prices then the grade of merchandise
must become Inferfor.
“It 18 a financlal impossibility to pro
duce the same grade cigar today that
was manufactured a year ago and still
retain the quality at the forger selling
price, and the sooner retallers realize
this fact the better off they will be.”
Mr. Farmer s one of the best posted
men in the cigar trade of this section
and is a recognized authority on mat
ters pertnlninr to this line,
He I 8 handling one of the blggest sell.
ing lines on the market and has achleved
a remarkable and enviable success dur
ing the years he has represented the
San Leon people.
The San Lau-co, a four for a quarter
seller, is having a decidedly good sale,
mnnl&nrln‘ this number has only been
on the market during the past thirty
d‘fl'
e other brands handled by Mr,
Farmer are still holding up to thelr rep.
utation as quick selling numbers,
Business 18 good and should continue
to be so, and the ralse of 1 cent to the
consumers will not affect the sale of
well known brwh and retallers are
advised lay Mr. rmer to loomo their
needs and fill up stocks with g rs that
sell and not be caught with “loafers.”
LITTLE PORK LOST.
It Is consoling to remember how lit.
tle pork has been lost by warm weath
gu duurln‘ the past December.—Columbla
Capital City Laundry Co.
John Silvey & Co.
Harry L. Schlesinger.
Blount Carriage & Buggy Co.
J. K. Orr Shoe Co.
" A. M. Robinson Co.
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’A!-!\" &
HEARST’S SUNDAY AMERICAN
Manager of Plating Works Gets
Word That Only One Remains
Alive to Fight.
G. Simmons, manager of the Sim
mons Plating Works, has just recelv
ed a letter from one of his nephews
who is serving in the I'rench army on
the western front,
He says in his letter that he is the
last one left of four brothers who
went into the war at the opening of
hostilities, the other three having
glven their llves in the cause of “Lib
erty and the Glory of France.”
He continues to say that the en
trance of the United States into the
world war on the side of the Allles
was welcomed everywhere; every
body partaking In the celebrations
that were held all over France.
Mr, Simmons Is a native of France
and says that he has some idea of
the conditions that prevail in the oc-
The ¢ Sterchi Line™ is Profitable Mr. Merchant— We Ship Promptly—Catalog onße;u;
THE SOUTH’S LARGEST WHOLESALERS ;
| FURNITURE, CARPETS and RUGS |
Sterchi Furniture & Carpet Co.
11 EAST MITCHELL STREET, ATLANTA, GEORGIA
— A Newspaper for People Who Think -
Sunday .. SNAmericaw
cupled territory at the present time,
for he was in Paris in 1871 when the
Germans entered the city and saw the
conditions then, But he is positive
in his statement that the Hun will
never enter Paris again, To use his
words: “The French are never go
ing to be routad by the Huns. The
Marne ig still fresh in the memory of
every Frenchman and the Kalser and
his Ilk will never have another
chance; for we are prepared. We
stopped them when we had nothing;
and they had prepared for over
forty years, now we are going
through to the Rhine”
He mays that kis uncle, who died
twenty-five years ago at Cuthbert,
Ga,, was a general under Napoleon
the First, and was with Napoleon at
the time he was defeated at Moscow
in hie drive through Russia.
“I feel that with the United States
and France in the war; with thelr
men fighting side by side in the cause
of freedom and democracy, fighting
for the principals for which they bled
many yearg ago, striving to avenge
the unspeakable atrocities that have
been committed upon the wemen and
children of the allled powers, that the
Hun will be foreced to his knees and
the world madeé safe for peace-loving
people to live In.”
CELTIC LOGIC.
Two young Irishmen in a Canadlan
regiment were going into the trenches
for the first time, and their captain
promised them five shillings each for
every German they killed.
Pat lay down to rest, while Mike per
forme.} the duty of watching. Pat had
not Ilain long when he was awakened
by Mike shouting:
“They’'re comin’! They're comin'!"
“Who's comin’?"’ ghouted Pat. l
““The Germans,” replied Mike.
“How mln{ are there?”
““About fifty thousand.” ‘
‘““Begorra,” 'shouted Pat, jumping up
and grabbing his rifle, ‘‘our fortune's
made!"’—Exchange. |
BETTER THAN CALLS.
“The Chinese pay all their debts on
New Year's Day.’ '
“Maybe that's better than paying a
few calls.”—Louisville Courier-Journal.
OUCH!
Willie—Paw, what's a bull's-eye?
Paw—A policeman’s optic is a bull's
eye, my son.
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S s HIRSCHEERG CO.
Pt 5 OFFICE and
) ~1-H".V.;-'. S ) SCHOOL
&,fi,m K SUPPLIES
N atlanta Georgia
A
Free
Trip
to Atlanta is avafils
ble to the merchant
who buys an ade
quate bill from the
members of the Mer
chants’ Association.
Write te
B.T.MOORE, Sec’y
Chamber of Commeroce
Building,
Atlanta, Ga.
Herring-Hall-Marvin Fireproof Safes
Baylis Office Equipment Co.
No. 1 S. Broad St. Phone Main 124
THE S. P. RICHARDS CO.
PRINTERS’ PAPERS, SCHOOL SUPPLIES and
DRUGGISTS’ SUNDRIES
WHOLESALE ONLY Established 1848 ATLANTA,GA
AR AEIN Carhartt Overalls
ILETELT__T*:T:___:_ i Best For Wear
iiEEEREREEEE —
TH Write for Prices
Ermmmy— Hamilton Carhartt
kL Cotton Mills
i ~ ATLANTA
.
Ridley-Yates Co.
Notes in Brief
All the men of the Ridley-Yates Com.
pany have been on the road during the
past week and by the amount of orders
stacked on the desk of P. D, Yates,
president of the company, husiness was
exceptionally good in all territories.
The week saw a brisk business In the
house, many merchants were in, and
plenty of good-sized bills were boufht.
Shipments are coimng In decidedly
better than they have been for the Jmn(
few months, according to Mr., Ridley,
viee president of the com(mny. and all
indkvatl?s are that during the next
few mohths transportation difficultles
will be overcome and shipping will be
‘back to normal.
. The Ridley-Yates Company are carry
ing a full line of all merchandise. They
‘are showing an attractive .flaplag ol
silks, poplins, ginghams d ress
'goods. All new spring lines and pat
terns are on display at their show
’roomu.
.
A Substitute for
A new substitute for eggs In cooking
had been introduced to the Atlanta mar
ket, in a product known as I;‘rlggxo.'
manufactured by the Purity ucts
Company. of Macon, a corporaiton man.
ufacturing an unusual line of food prod
ggs, and said to be capitalied at $60,-
The representative who is covering
the territory here has had a remark
sble success durln% tha few davsr:gen(
tn Atlanta, in one day alone: Thursday,
he hung up a record for quick sales. He
closed contracts with four of the largest
wholesale grocers in the city and placed
his product in many of the largest re
tail stores in town. Eggo being a new
line of goods on the market here has
really got a good start. and the Purity
Company is to be congratulated upon
their having such a live wire to open
maiden territory.
Eggo has had great success in other
cities where it has been on sale, as let
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Par Extellence
i
‘ PAREX doesn’t have
; to be pushed. Your
customers come back
for it of their own ac
cord. A full-size Per
fecto at 5 cents, with
broad leaf, shade-grown
| wrapper, it appeals both
l to the eye and the taste.
] Capital City
Tobacco Co.
Importers-Jobbers
Atlanta, Ga.
SUNDAY, FEBRUARY 17, 1918.
WHO MAKE AND SELL ATLANTA PRODUCTS
ters brought here by the representative
show, Many of the blg wholesalers and
retailers throughout the South say that
it has proven to be a big seller and a
good répeater.
The manufacturers of Eggo do not in
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We offer to the retail merchant in the South one of the most elaborate and
well-assorted lines of merchandise obtainable.
Silks, Satins, Georgette Crepes and Silk and Cotton Poplins are ready for imme
diate shipment. .
Our spring line of Dress Goods is large and will be big sellers.
Be sure you look over our merchandise before deciding on your spring and
summer stock. ‘
A cordial welcome awaits you always at— '
Dougherty-Little-Redwine C
ougherty-Little-hedwine Lompany
92.94 S. PRYOR STREET. ATLANTA, GA.
Our salesmen are out—be sure and see them!
tend to work the trade themselves, but
will give all the help possible to the re
taller and i’|°bber b{ a campalgn of ad
vertising showing the use and merits ot
their Kmduc(.
With the price of eggs out qt sight,
Business Success
In the rush of modern business, sue
cess is not attained with wishes. Busi
ness men can not sit down and expect
their concerns to run and make money
without exerting some construetive ef
fort to introduce their line to the trade.
Salesmen can not produce a maximum
of sales, unless they are backed by the
office with sales plans. '
Literature, Catalogs, Booklets an d
Folders—will help the men on the road
to produce; for sales matter of the right
kind is productive.
A well arranged piece of advertising
will gain the immediate attention of the
recipient; it will act as an introduetion
for your salesmen or firm and will be the
dominant eause in closing sales.
Look over your advertising carefully
—give it great thought, for it is one of
your big assets. If you desire we will . -
advise you of the sales literature you
should use. ‘
Catalogs, Booklets and Folders correctly
built for vour specific needs, means Business
Success.
B]OSSCI'- \X’ llllams
| Company
‘“Printers of Productive Literature.” E’O;E
Atlanta, Ga.
Trade E—E___:‘E Mar!
-
Reed and Fiber
Furniture of
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Euc; should make an Immediate !t
with the housewives of Atlanta.
Oglesby. Groce Company, Kelly
Brothers, Wn.lkerrérothorl and Homer
8. Prather are the wholesalers who will
distribute Eggo in this section.
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