Newspaper Page Text
6C
How More Than One Hundred Mil
lion Dollars Can Be Saved by
Car Owners and Drivers,
By H. 8. FIRESTONE,
President Firestone Tire and Rubber
Company.
Abuse of tires resulting in wastage
¢ 6f $105.000,000 last year figures SI.OO
Ejur every man, woman and child in
the country. It is one-nineteenth of
the first Liberty Loan of $2,000,000,-
000, This wastage was utterly use
leag—quite apart from the necessary
wear of the tires—and could have
been wholly prevented by the obser
s vance of ordinary rules for the use
and care of tires. Getting full serpice
“out of your tires is only good busi
ness. Ntop abusing wyour tires and
add your share of the $105,000,000
saved to your business and business in
general, where it will benefit every
body. )
INFLATION.
The car owner of today is fast
coming to the conclusion that the
Mileage he gets from his tires depends
upon the treatment they are given,
¥ Mileage is bullt into tires at the
factory by scientific maethods, The
user can get every inch of that in
bullt mileage out of the-qunvn\unt by
the proper care and use of it.
The motorist ordinarily places so
much confldence in tire equipment,
probably because of its rapid devel
~opment and wonderful performances,
“that it does not receive the inspec
“tlon and attention considered nrerna-l
Lsary for the car. Henco the loss to
_the average car owner of 30 cents on |
every dollar spent for tires, and the
opportunity for these articles, which
_are designed to enable every car own
er who reads them to save his ghare
of the $105,000,000 wasted on tires
each year.
. It has been aptly said that the
pneumatic tire is of the most para
doxical construction in the entire fleld
~of automobile engineering. It must
% ~ "“4‘:- %v\ T W Efi ,S Se ‘
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e CE @ b “a“li ‘
Rk ‘F - 3 3 e
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EDGAR APPERSON = % ““THE HUMAN FLY"’
T IERSRRESERRS RS T WS e s R T
™ F , R ER ‘B B ARG XNR RS o
. o } BRI DR &UG e S PR e SSRGS OR, 3\7"3“;‘;
LGPO NG S e et
PR i v ) ot HRO U MLR O hobe g et R gt B R
Ry SENH S VIR D R T R TS P:/ i
CAY ‘V/ N/) \ T Y
WTR N r B R o
, .‘\:_ !‘ ! S R A ’3 e
“The Human Fly” and The Apperson
i, Th LVR R R BRSO ST YT2OO B SRR TST AN TATR R G AT S CROTR SN bSNTGRTT AR TWO
Harry Gardiner, better known as the “Human Fly” is without a peer. Edgar Apperson
holds the world’s record for climbing in an automobile. The record was made with an Ap
person Jackrabbit.
Watch, for the name Apperson on the back of the “Human Fly” when he climbs the
Winecoff Hotel tomorrow. See the handsome Apperson car he selected to use while in
Atlanta. )
Their N Writen L the 8
‘ \V]{EN the history of the 8-cylinder motor is compiled, the names .of Elmer and Edgar
l Apperson will loom large. For they gave to the 8 motor
For twenty-five years the Appersons, practi
cal mechanics, have been blazing the way
for the motor world.
In this new 8 motor they have eliminated
80 parts heretofore considered indispen
sa2ble.
The extra camsiiaft, one gear and trigger
board as well have disappeared.
. APPERSON BROS. AUTOMOBILE CO.
Manufacturers of Sixes and Eights
J. M. Niskey, Gen. Representative _ 239 Peachtree Repl:esentative for the Entire South
ONE DAY'’S SHIPMENT OF SUPERIOR MOTOR TRUCKS
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MR A g BN RER i DA L P el e Y
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w 0 I 7z S O e 0 B N G 5 o g
R e e ei i e e A
The above photograph shows a shipment of Superior Truck w hich left Atlanta a few days ago. One two-ton truck went to the
Red Rock Company, making their fourth; one for the Aragon Mills, Aragon, Ga., which makes their third; one for the Carter Gro
cery Company, Gainesville, Ga.; two trucks to Clinton, S. C'.; one to Sumter, S. (', and one to Augusta. ™o
The Superior Company, when pnable to get freight car equip ment, are driving their trucks overland to their destination, there
by getting around the freight congestion. Many customers have been coming in to drive their trucks back home.
be very resilient yet withstand pun
ishment worthy of armor plate.
Two tender substances, rubber and
cotton fabric, must be so blended and
bullt up that they will resist the air
pressure within, “the welght of the
automoblle and its load without, the
thrust of the motor, the transverse
stralns on turns and the blows of
thousands of obetacles. And upon the
successful construction of the tire has
depended the entire success of the
automobtla,
‘While the selection of the right type
and size, correct application and prop
er treatment of tires are all necessary
to obtain the best results, the simple
matter of inflation is probably the
most important point in the care and
use of equipment, as its abuse is the
principal cause of tire wastage.
Proper Inflation Means More Mileage.
The judicious use of air will go a
long way toward giving the tire user
the maximum mileage, because the
resiliency and long-wearing qualities
of a tire depend almost as much upon
And with them have gone the last remain-
Ign objections to this type of motor.
The new simplicity has given the Apperson
8 a vibrationless rush of power at high
speeds as well as low, a certainty of per
formance that amounts to infallibility and
an endurance against years of punishing
driving.
HEARST'S -SUNDAY AMERICAN ~__ A Newsmanar fcr People Who Think:
proper inflation as they do upon the
rubber and fabrie. '
Underinflation!
Showing Toe Much Flattening of
Tire.
Too much air will cause excessive
vibration, traction slippage amd loss
of power; too little will bring on ex
cess frictlon between various parts
of the tire and cause them to break
up. )
There is a very deflnite relation be
tween the air pressure within the tires
and the load on them. The heavier
welght or reduced air pressure causes
more deflection of the tires, glving
wider tread on the ground, and in
creases the action of the sidewalls.
This adds to the comfort of the ride,
&8 more of the road vibration is ab
sorbed by the tires.
But when goft, the tire runs against
» wave In the tread rubber, which,
from excessive stretching and heat
ing, pulls away and separates from
the carcass or body. The sidewalls
develop a hinging action as the wheels
revolve, god the result is the same as
when a piece of wiré is bent back and
forth-—it becomes ‘hot and finally
breaks,
In an underinflated tire the heat
from the increased action of the side
walls softens the rubber cement of
adhesiveness between the fabric lay
ers and a certain degree of devulcan
ization takes place. As a result, when
the tire strikes a particularly hard
bump, a loud explosion rends the air
and it is time to put on-a new cas
ing. /
Flat Tires Demand Immediate Atten
tion.
A soft or flat tire on a front wheel
can always be noticed by the difficulty
in steering the car in a straight
course; the steering wheel naturally
favors the flat or soft tire. If on a
rear wheel, pounding or bumping will
be noticeable.
Demountable and quick detachable
rims make it possible to change tires
very quickly, but even if not so equip
ped, it is wise to gtop and give the
We will demonstrate the superior comfort,
the added spaciousness, the tire and gaso
line saving of this new car.. Observe for
yourself the striking dignity, the smartness
of the lines.
Ask us for a demonstration—soon. Facts
regarding the new 8-cylinder motor and the
Apperson car mailed on request.
tires attention. Damage to the side
walls, beads, fabric inside and the
inner tube usually makes it difficult to
execute practicable repairs. A rear
tire ridden deflated very far may re
sult in damage to the differential of
the car. .
Expansion caused by hot weather
or the sun is negligible and will not
materially affect the tire, as the air
pressure within is not increased to
any appreciable degree. New tires
A retch slightly when first used and
inner tubes are slightly permeable to
nitrogen, so that occasional inflation
is advisable. Detericrating effects of
stale air can be avolded by filling the
tires with a fresh supply at least two
lor three times a year,
While there can be no inflexible ta
bles for inflation of tires, as style of
construction, pcwer, speed, road con
ditions, driving and weight will play
an important part in the strains upon
tires, under ordinary circumstances
the tires on ‘the front wheels should
be inflated between 15 to 18 pounds
per inch of tire section and rear tires
from*l6 to 20 pounds.
Pressure Gauge. |
’ Don’t make the mistake of guessing
at the inflation from appearance or
‘striking the tires with a hammer; but
use a pressure gaugey at léast once a
week. Another infiJtion warning:
Don't fill the tires with the exhaust
from the engine, as oil and certain
gases are destructive to rubber. The
best way to inflate is to pump up
the tires hard and then reduce the
pressure until they do not cause ex
cessive vibration; then record the
pressure and see that it is maintained
théreafter. ’
The next article in this series will
be on the ‘“‘Application of Tires.”
l\Vatch for it in next Sunday's Amer
can,
Skilled and Other
| "
| Available Labor
~ Survey Suggested
.
! A survey of all available labor “in
tle United States, skilled and ur
skilled, so that both Government and
Irar ufacturers may makeé the best
use of the supply, has been recom
mended to Federal cflicials by Allan
| A. Templeton, president of the De
{ troit Board of Commerce.
“The dominant purpose of all
| Americans is the winning of the
{war,” said Mr. Templeton, “and 100
per cent efficiency is required for the
task. The Government knows the
amount of contracts it has issued,
and is able to make a very close es
_timate of the number of workers re
quired to produce the things it needs.
| ‘'Stabilization, equalization and co
,ordination of labor are absolutely es
sential. The industries and business
‘of the nation must be kept running
. smoothly ard cfiiciently. Periods of
! uncertainty, should they arise, would
| be a great drgg upon the Govern
| ment and would intepfere with the
| effective working out” of the mam
{ moth problem of preparation.
l “All industries, whether engaged in
}manufa.cturing Government supplies
jor contributing less directly to the
' war, must speed up to efficieney. The
jexample set by Alvan Macauley,
president of the Packard Motor Car
Company, in appealing to all mem
bers of the Packard’s country-wide
lorgunization for a 50 per cent in
{crease in persoral efficiency is one
'that should be emulated by all heads
of lurge industries.
! "“I further wish to point out that
it is the patriotic duty of the Ameri-
Ican workingman-—the soldier here at
‘home—to gßive the best of his service
and loyalty to his employer in the
!time of this war. The workman who
does not do his best is not patriotic
gand is to be compared with the
slacker who tries to avoid service in
!the army by setting up false claims
i for exemption.
’ “The winning of the war is equal
'ly dependent on the manufacturer
{and the laborer, and close co-opera:
j tion between them is of utmost im
! portance to national victory.”
‘ BRIDEGROOM AT 81,
CADIZ. OHIO, Feb. 9.—When John K.
| Hoagland, 81, applied at the probate
!eourt for a license to wed Miss Belle
;Woodburn. 59, he made statements in
writing that he is the oldest farmer,
| oldest thrasher, oldest fiddler and oldest
{ fox hunter in Harrison County. No one
| challenged the statements and the cou
! ple ware married.
TRUCK-TIRE CHAINS
GOODRICH
TRUCK TIRES
CAPITAL CITY TIRE
AND SUPPLY CO.
SUNDAY, FEBRUARY 17, 1914
Eachelor Chums Wed;
Fach Learns Secret
CHICAGO, I-'r;;»vb lo »Two bachelors,
.
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uy From Us | %
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i lfyoucan beat these prices § E’Jhxs
S . =5 AR
i elsewhere. Try it then § \3%%\
T B o RN
o send us your order. §T i
o S : B ANSE
: Gray Red ?AN
AT Plain Skid Tube . Tube §=% AW
sy 30: $798 $893 Ssl9s $240 §i@ WA |
5 m 30x3Y 9.97 10.56 2.35 2.75 §# B 2 N
LG a2l 1193 1297 245 2.80 En N \~%
oy 31x4 1496 1667 295 330 JRD TSR
W 32x4 16.61 S
Wee b G 17-98 3-15 3.40 ng\fif ?z\
S 334 16.97 18.13 325 3.50 Bt S
a:/};; 34x4 1721 1853 330 ~ 370 GEd oty
#7) 350, 24Tl 2596 415 455 gid i’t%
:é:-" et 25.31 26.52 435~ 470 GO S SENT
iy 37x5 283 W 2 -KB - W %4:.?;‘"1‘!%» %; !
eIR 2il !j| ‘y '\(-’ E .'w
“g:f No Second-Hand, Retreaded or Worked-Over f ril i 'pe ik fiti
rl;g ,“n 5 Tires. i _'-, .-:_" Mk B ~'u : !
AR gy g B
fffi‘, ALL GUARANTEED NEW STOCK. f::-f*fie-’-fii{ 1]
i g%f‘ ur makes include: Firestone, Goodrich, Port- SFSe& e me== ivz
”‘-r“ &8s Marathon, Kokomo, Pullman, Lee, Impe- o p
»Jn @ rial, Victor, McGraw, Norwalk, Congress, and ’\7{)\.‘l‘{”_‘ 5] «
« 7§ mny other standard makes. Prices will advance Y % i =
&4 Atlanta Tire & |
5\’%’(59 a 11Ire / -l
v,r( .“(: . {j \!. = ?
Ay 5U <4 7J’ é
~ ) Rubb C & s, ==
: er 0. '“,‘ % A 3 I;ju.lfi;’ fi(
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_ v 56 AUBURN AVE, A e v e \""“?‘["“"’i;rf"" g‘\\
W/’//'é;f 5 67 N. FORSYTH ST. _’f,’.fl ' / v S \i‘;‘.\{d}’ibu Q; (
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\&*;s%a;w%)““&g*ws% PR AP :
LemE R ei S RRe SR e
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RLILS SR N R RR R Ry
| | MADE -IN-ALANTA l
\
m e T RLi IT R RIS
Have solved the hauling problems of many Southern firms who
conduct the same kind of business as your own. .
ONE TON CHASSIS - - - $1,500
3
TWO TONCHASSIS - - . §2,000
F. 0. B. ATLANTA. /
Superior Trucks are made in the South for Southern needs—why
buy a truck made in the North or East, when we build
a better truck for less money.
Parts for Superior Trucks can be had overnight to almost any
portion of the South.
%
PHONE OR WRITE
SUPERIOR MOTOR TRUCK CO.
. Whitehall and Stewart Ave., Atlanta, Ga.
Harry D. Alshuler, & Waukegan manu
tacturer ,and Willlam G. Jackson, a
Mflwpukee bank cashier, a few years
ago took solemn oaths together nevep
to _marry. i
For weeks Alshuler has been traveling
about in gum-shoes so Jackeon would
lnot discover his intentlons with regay
to Mrs. Fernle Shulz, a Racine divorce
l'l'hvy were married and the event wy
{to have been kept a secret from Jack.
! son.
Then Alshuler learned that Jackso
had been married for some time. {
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