Newspaper Page Text
J, W. Goldsmith, Jr.,, Predicts
Increase Demand During
Spring.
“Noronerquestions the-demand that
weihave. for motor cars this spring”
says J. 'W. Goldsmith, Jr, the local
Hudson. distributor. “The very cur
tadlment of rallroad facfiities will
make tha.need for motor cars all the
greater. Now that there have been
offictal assupances that there is a suf
ficlency of gasoline thers is no hesi
tancy imthe market on that score. The
pratilem, move severe than it has ever
been felt, will be in obtaining cars to
deltver. The sales will not be among
the dealers’ worries this year.
*“Thousanda of frelght cars are bot.
M up or otherwise held in freight
) ‘wadting to be unloaded. But
) unload them.is the problem.
4nows have delayed the opera
tion.of the railroads.
“Most of the heavy shipments are
made from the West to the Kastern
seaboard. The cars which go Hast
ladened with foodstuffs and munitions
are loaded with merchandise from the
Eastern faotorfes and sent West—
when the goods are going ot the point
where the freight car is needed to
carey another important shipment
back to ocean shipping ports.
“Such important essentials as sugar
have been kept back from delivery to
Hastern points. Great sections of the
country have for weeks been threat
ened by a coal shortage that has re
sulted in shutting down factories, the
dimming of electric signs and in much
suffering in many places. In Detroit
it has not been an uncommon sight
to see coal treasured in bushel bags
being transported to homes in limou
sines.
““The freight situation has grown so
acuts that now even express cars are
not obtainable for automobile ship
ments. The express companies are
permitted to furnish their cars only
for less than carload sizes. ‘
“It is easy to see, then, just what
a demand there will be for cars, Farly
buyers will he the wise ones.”
'
\WNOUNCING THE g
e 9 {' U 4 | D S
O "0 \
L S %fi Qs 2
e e < % o © 4 / | -~
a\\\\ ; s S L “ ,j:\t‘_/’ \\ow ) £ »
= e ;g.iif“‘:*;—'ég .: # ‘.'A"'-,,"".'_' e ) VA R . _‘/‘ y N
RN\ %%I%*_ ¥ 3 \
g /'. oy Gkt e ' Q "
N = Y ~ 1
" " B TSI R e = =
.‘— — R
. L $ -
Continental motor with perfect balanced crankshaft eliminating vibration.
: Delco starting, lighting and ignition. ; :
! :
. Stromberg carburetor, Fedders radiator, Columbia’ axle full floating, Bock
and Hyvatt bearing. Bearings in front wheel Cup and Cone. Fifty-six in%’h sprin?sper
Painted throughout with lead, oil and varnish, no Japanned as on some cars
Trimming of the best Machine Buff leather. The springs in the cushions and backs are
the woven double-deck mattress springs. Top “Never-Leak” fabric. 120-in. and 125-
in. wheel base. 34-in. by 4-in. tires.
Don't these specifications lock good? [.ook at Dun and Bradstreet and they will
| teil you of the financial condition of the manufacturers.
We want to have a talk with you about this car, for it is a winner, and eur proposi
tion is bound to please yot. Our contract does not expire in June.
Write or wire us the territory that you would like to have us reserve for you, and
name the date for an appointment. : .
@lg fi & b
bYR4 )Y r 5‘ m n
Randall Motors Company. Jne.
3/7-319 Peachtree Streel .« Ftlanta, Georgia g
TWO TON TIRE PRESS
B e et .
§ pvspmeny . — . . ""’ 0 - "-‘(‘E»‘E-&",,L‘.’g-?"‘:’fl'!_‘“mm
S ¥ i 7 IO T i
S.:Wi"e2 9 X R i X 8
|ir 2 S W e R p 3 2 (..*“‘ k t}
i A 3 Y
&t 5 5 | PR 1
;f{i?‘ B R % % i TR &’t g
B O SRR o s » % )‘ ; :
1580 GRI. TR BT et RIS Sy R Sk S RUSE e B
fE LT e B %
R g RN B N (3 | ) 4§43
Es‘; i ey o i 3 § R 3
&3 R . ””)- £% S sR\& ‘3 Py &\\ ~(> g
Eia : B N
:’a_{’?}‘-. AR R z._.«:&p,_.,&,,'_‘;_,:,\:;gg\;_» .{3;24.:3:3.3'-:.- SRR O Lo R L 1
i R R e TR TR 4
L Rl s SRR R L ; . i AST
e il & B 8 s
HiCARE A T e g s
B SR SRR G Fhßa A PRI RTR -'3
45 SRR Be S AR R PR 3 ¥ RS NG R R 1
e IR BRI |3 Y o*“i o R }
% %2 DA S Y U R D ERC R TR R
SERPR R SESRBS o RER Ll e AL 5 IRV R R ¢
B T Eo SR SRS ¢ SRR om 3 PR R R
BLE TG B D B A G R i i i s PR OSSR
Aol Ust i R _— . B
BY R *?%*;v Fo TBEIR R e sl SRR o R “”44
s 3 Nel ,{ R A sR R RS R et '-::-fi-jg':g::;:Eti. RA e
e Bl G SRR A R R
Y e
i g AST R e R e
g? R e G e % %*~*~r§ i
BEut é{B RIS ER o e o 'a::.;:::f.‘;::f;' B }."
bR 2 R L SA% DU W R S NN RAR
{.g, G b R 35 R R B G R P R i«\%& m.\'.
3EE R RN R SRR M ' : e s o i
Vo b SR -RR MR A S ey ‘gg’i"t‘fifi:"&"’:‘:‘ g 3
BE eB T N M N
e e R T
s el e 4 . T VR oIR
4 S 3~ Ry “’ el R S PR Rl S
F prat & i ‘f§ 9, :, f 4. 0 R
! s *{:i P R ORI S\ e ok
« SRR S SRR R € SSR G P SR TR SR
il S :::53"5":-1; S R T RRR e e RR ¢
GED e L T T e
ek MU > NSRBI B T s T e
PSI ‘{’ WS SRS ng‘w R ERE R
;\v‘ *\) »,-?-'A:: I S S S B K A ¥ &
b i SRR S eR e v S e ;
O 4"&¢&vw<“ g i LN 3%?‘
CEe R vNG e EER R ol &
B g{g" S o, SORG bSR
bSO e wafe )SRO W b T R ; = RO
PR T oot SRR e R B 2 S S
»M‘ % <‘§~ ; e ON R i
B M\wm\ RSR NN a,.,,-flm‘.:::z‘i&ii
RTBPR R S S e
The powerful press recently installed by the Capital City Tire
and Supply Company for the purpose of putting on solid truck
tires.
HEARST'S SUNDAY AMERICAN
A Newspaper for People Who Think —
'
Chalmers Official Gives Good Ad
'
vice to Autofobile
Men.
By T, J. TONER,
Direotor of Bales of Chalmers Motor
Company,
My suggestion for the ultra-ideal
motor show is one that runs without
Intermission from January 1 to De
cember 31,
Put an entrance on the Atlantic and
an exit on the Pacific. Let this con
tinuous performance be conduocted
under the auspices of the automobile
manufacturers and through the me
dium of the great American press and
other channels of public enlighten
ment.
In place of the “latest thing” in
sport models, palatial closed cars and
the standard touring job I would sug
gest a complete and elaborate ex
position of what the automobile in
dustry had done and is accomplishing
every day in the year.
And only through just such an ear
nest, tireless campalign of intelligence
can we secure for it the prestige and
patriotic support to which our third
]e‘dl? industry luustly entitled.
Would “8ell” the Industry to the Pub
lle at Large.
For a number of years past, and
more especially now, at the dawn of a
new year teeming with {ndustrial
problems of international magnitude, I
have felt, and do believe, that in jus
tice to their predecessors and them
selves, and in all fairness to the four
million citizens directly leoking to
them for dally sustenance, it is the
duty and serious obligation of the
men in command of the motor world
to “sell” this great industrial institu
tion to the very American people for
whom It lives.
The word *sell” can have but one
meaning in this connegtion.
1 do not mean the financial sales of
any particular one of the 550 auto
mobile and truck builders; I do not
look to the increased revenue of our
own or any of the many competitive
factories, nor do I mean anything but
solely the establishing of the value of
this unappreciated and comparatively
unknown Industry in the eyes and
minds of the American public.
Third Ranking Industry in the U, 8,
1t is common knowledge, even to the
boy in grammar school, that the rail-
. ob,
Atlanta Tire Co.
Believes -in and
Uses Advertising
The Atlanta Tire and Rubber Com
?u:v are firm bellevers in advertis
ng. The manager says that if you
have something to sell that has merits
net to be had in competitive articles
and do not advertise them you are
hldlnf your light under a basket.
This oom?snr carries a large line
of automobile tires of different makes
and offers them at prices that at
tract every auto owner. Thelr main
talking point is low price, and they
make that the burden of thelr adver
tising, and they advertise regularly,
which is proof that they not only be
lleve in advertising, but are getting
results,
Most any day one can see a large
number of express orders stacked up
in thelr 'store waliting to be shipped. |
Those orders are the results of their
advertising of low-priced tires, and
they come in fro. mnot only Georgila,
but Flgrida, Alabama and the Caro
linas
roads. are our leading and greatest
industry. But I have found it shock
ing to many a college graduate to ig
form him that the automobile indus
try ranks third. And equally surpris
ing 18 the same information to the
average man.
This comgurutive statement means
that while the great railroad structure
has been expanding through some 80
years and more the automobile world
in about one-fifth the elapsed time
has outstripped every American in
dustry save stael and the railroads,
- And in these gigantic strides it has
a' once become the bread and butter
of four million men, women and chil
dren direotly dependent on its wages.
/To this add the families of accessory |
makers and other linpes dependent on |
the motor plants, and the result|
shows, in round numbers, that five
million people in the United States
oktain their warmth, bread and butter |
and clothing from the wages of the
motor industry. . Well might the far- |
sighted reader be concerned when he'
asks the question, “If the automobile |
business sustains 5 per cent of our|
porulation, what would become ot;
them if anything happened to the in- |
dustry? Five million empty mouths
is the answer. |
Wages Aggregate $748,000,000. |
The wages paid to the employees of |
the automebile and its allied indus- |
tries total $748,000,000 per yvear. ' This
includes 6550 automohile factories, 1,080
accessory plants, 2,800 distributors, |
25,000 dealers, 25,600 garages and 13,-
500 rqpair shops. '
Bixt. wages are not the only.proof
that tHe automobile belongs ace hlgh'
on the list of national essentials.
The materials bullt into the motor |
come from every section of the coun- ]
try, and In the aggregate amount to |
an annual purchase of $300,000,000 per |
vear. This colossal figure pays for!
all raw and fabricated materials, in- |
cluding iron, steel, chemicals, curled !
halr, leather, textiles, fabrics, glasaf
and rubber. The Intter item, covering |
tires alone, costs the automobile sac-l
tories $600,000,000 annually.
The data proving the necessity uf‘
this great industry to the very life of ‘
the nation is inexhaustible, but the
figures quoted above are sufficlent to
awaken an appreciation of its intrin- i
slo value. {
One thousand doMars is conaldered’
the average price of the combine |
makes of touring cars, and for each
thousand-dollar, check that comes to
Detroit and other factory centers such
a large share of the revenue is dis
tributed to each of the 48 States that 5
no single city or section enjoys a mo
nopoly on the profits. l
AR AA A A AAN AAAAA A AN AAR A AAR
W. B. Cochran, who was manager of
the Pacific Coast branch of the General
Motors Truck Company, has been ap
pointed Western sales manager of the
United States Motor Truck Company, of
Cincinnati. Mr. Cochran disposed of the
branch of the General Motors Truck
Company to advantage and made a trip
East, during which he visited the plant
of the United States Motor Truck Com
pany. He was more than pleased with
the immense plant and with the truck
Mr. Cochran will have his headquar
ters in San Francisco and a corps of
sales representatives will travel from
there to all parts of the West. Previous
to entering the truck fleld Mr. Cochran
was sales representative for the coast
for the Haynes Automobile Company for
five or six years. His appointment an
nounced at the Chicago National Auto
mobile Show created a lot of interést.
- . - -
Announcement was made after the
close of the Chicago National Automo
bile Show of the appointment of James
Levy as distributor of TFulton motor
trucks for northern Tlinois from Spring.
field to the northern State line, and for
portions of 'Wisconsin and Indfana. Mr.
Levy, a veteran from the earllest days
of the passenger car industry, enters
the truck fleld with the closing of this
arrangement with the Fulton company.
He made a careful investigation of the
truck fleld, of its possibilities and of the
demand for motor wagons for business,
and satisfled himself thoroughly regard
ing the qualities of the 1%-ton Fulton
model. Having entered the new fleld,
new to him, Mr. Levy intends to push
that line of work, and his saies and
service staff took a complete course of
instruction from representatives of the
Fulton company, when they were in
Chicago.
- - -
Invitations extended by the Klgin Mo
tor Car Corporation to the visitors as
the Chicago National Automobile Show
to visit the plant of the company at
Bixty-first street and Archer avenue, re
sulted in a dally attendance of several
hundred people, including many dealers.
The company malintained a line of trans
portation from the hotel district in the
loop, and from the Coliseum to the fac
tory. Visitors generally expressed their
surprise and pleasure, for the new fac
tory of the company is a complete au
tomobile plant in every way, provided
with all of the latest and most modern
devices for manufacturing. It {s on:
of the most comfivleto plants of its char
acter In the world, now, with the com
pletion of the new building two and
one-half blocks long and two stories in
height, and the administration building,
- - -
“The Flgineer,” sung to the tune of
“Casey Jones,”” made a hit at the lunch
eon given by the Blgin Motor Car Cor
poration to the dealers of the company
and again at the banquet given to the
arts makers and their representatives
Pn the evening during the Chicago Na
tional Automobile Show. The “Eigi
‘neer’”’ was composed by A. L. Chambers,
gecretary to C. 8. Rieman, vice presi
dent and general manager of the Elgin
Corporation, and won for Mr, Chambers
a prize of SSO in Com{mlili(m with many
well-known song writers and with the
14,000 stockholders of the company. It
deals with “Givum Speed,” and has 2
swing and wording that catches the
fancy and in 4he Louis XVI room of the
Sherman House was sung so lustily as
to be heard throughont the hotal,
SUNDAY, FEBRUARY 17, 1918.
: ‘n ;3 L ‘ai“.“%gg é‘;f} o
Ay ."“) , Y "i"“‘,
e A\
i"- ‘ ’4'":"‘;‘ \
7718
Continental \,& ',‘\,\ F Great TI
fiE - e
Worm Drive— “1* o '.) o
and a score of A -f 5 ;.:-:: :;::gg::
other proved 2 UC "..‘.' . g ”‘3'500:00
pnrtcgc:l.::-ghnt ‘ %‘; : TH ET R K %fi") 4__/1-2.;‘°nA gy
o b "."'-‘s‘;'_... ;oFPR ov E D 6
A ',‘v!';_l iU N ITS ’\“.}w‘::“\./
¢ #—\ v i
1 B ieee—
! 8 )| ot - P [ TS
LN ~EE L
A 7 |l =| = | e=mmm|
ff,i__,_ T— \ Dl | U’i — -
S o o e Jti-ie==Ba
SAA N === R ) |
NN : laz e
U e Al
> - A
o =
Announcing That
, i
FUCKS
Are Now Distributed in South
R Carolina, Georgia, Florida,
Alabama by
[egder Motor Co.
HIS important announcement means that now the utmost in
truck value and truck service is brought to all motor truck users
and prospective users, in this section of the country. For here
is the big, powerful Acme—the truck of proved units—the truck that
effectively cuts all haulage costs.
Quality that combines strength and tremendous stamine, is
actually built into every Acme truck. Take the 2-Ton model for ex
ample—4o H. P. brake tested motor—full floating rear axle—l4B
- wheel base—l6-inch brakes—chassis 21714 inches over all.
Acme trucks are actually oversized in capacity and dimensions! At
least 10 to 12 miles per gallon of gasoline under capacity load. Eco
nomical in use of 6il.
Phone Today
For Demonstration
Know the big values that
Acme trucks present. Telephone
today and we will show you
Acme service built right into
every Acme truck. We will
prove Acme in-built quality that
means lowest upkeep cost.
Know the protection that Acme
perfections afford. Phone us.
We will gladly demonstrate.
Tegder Motor Co.
373 Peachtree St., Atlanta, Ga.
We Are Also Distributors in the
: Same Territory for the
Atlas 34-Ton Light Delivery Car
30-H Motor, Disc Clutch, .00
Ful Flosting Reas Ale. . Chassts PSSO
Denby Internal Gear Motor Trucks
I.Ton Chassis . ......$1,490.00 2-Ton Chassis ......$2,025.00
3.Ton Chassis ..--..52,525.00 5-Ton Chassis ......$4,900.00
Continental Motor
Eisemann ‘“High Tension” Magneto
Russell Axle
Warner Transmission
Dealers---Write for Agency Particulars
If Is About Autos It’s in The American
Get This Truck
’
Users’ Book—FREE
Here is the B R
truck book of real JET: 3
value to every .~ =W
user or prospec- AN i
tive truck ownmer. : i
Write the factory EEeYMEANITIN
at Cadillac, Mich., SRISARMEIHIE
today, Get facts
about trucks and
truck performance (ST
that mean added
profit to your business. The bool.ds
free. Write for it today.
Acme Motor Truck Co.
Cadlllac, Mich,
5C