Newspaper Page Text
6C
How More Than One Hundred Mil
lion Dollars Can Be Saved by
Car Owners and Drivers.
By H. 8. FIRESTONE,
President Firestone Tire and Rubber
Company.
Abuge of tires resulting in wastage
of $105,000,000 last year figures $1.05
for every man, woman and child in
the country. It is one-nineteenth of
the first Liberty Loan of $2,000,000,-
000. This wastage was utterly use
less—quite apart from the necessary
wear of the tires—and could have
been wholly prevented by the obser
vance of ordinary rules for the wuse
and care of tires. Getting full service
out of your tires is omly good busi
ness. Stop abusing your tires and
add your share of the $105,000,000
saved to your business and business in
general, where it will benefit every
body.
INFLATION.
The car owner of today is fast;
coming to the conclusion that the
mileage he gets from his tires depends
upon the treatment they are given. ‘
"5 Mileage is built into tires at the
factory by sciemtific methods. The
user can get awery inch of that in
built mileage out of the equipment by
the proper care and use of it.
The motorist ordinarily places so
much cenfidence In tire equipment,
probadbly because of its rapid devel
opment and wonderful performances,
that 1t does not receive the inspec
tion and attention considered neces
sary for the car. Hence the loss to
the average car owner of 30 cents on
every dollar spent for tires, and the
opportunity for these articles, which
are designed to enable every car own
er who reads them to save his share
of the $105,000,000 wasted on tires
each year.
It has been aptly sald that the
pneumatic tire is of the most para
‘tcxical construction in the entire fleld
f automobile engineering. It must
™\ The World’s 73
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“THE HUMAN FLY"' _ oTR 5 : EDGAR APPERSON
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“The Human Fly” and The Apperson
RN A A e SRR (R TR Rl LT RN AR e AR BRI 7 Y YRS TTSSRMR LA
Harry Gardiner, better known as the “Human Fly” is without a peer. Edgar Apperson
holds the world’s record for climbing in an automobile. The record was made with an Ap
person Jackrabbit. '
Watch for the name Apperson on the back of the “Human Fly” when he climbs the
Piedmont Hotel tomorrow. See the handsome Apperson car he selected to use while in
Atlanta. :
Their Names Writ L the 8
\VHEN the history of the 8-cylinder motor is compiled, the names of Elmer and Edgar
Apperson will loom large. For they gave to the 8 motor
- SIMPLICITY
For twenty-five years the Appersons, practi
cal mechanics, have been blazing the way
for the motor world. -
In this new 8 motor they have eliminated
80 parts heretofore considered indispen
sable.
The extra camshaft, one gear and trigger
board as well have disappeared.
APPERSON BROS. AUTOMOBILE CO.
Manufatturers of Sixes and Eights _
J. M. Niskey, Gen. Representative 239 Peachtree Representative for the Entire South
ONE DAY’S SHIPMENT OF SUPERIOR MOTOR TRUCKS
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RB B e O AP R B 3 A IR 8 A B sB B
The above photograph shows a shipment of Superior Truck which left Atlanta a few days ago. One two-ton truck went to the
Red Rock Company, making their fourth; one for the Aragon Mills, Aragon, (3a., which makes their third; one for the Carter Gro
cery Company, Gainesville, Ga.; two trucks to Clinton, 8. ('.; one to Sumter, S. (~ and one tor Augusta.
The Superior Company, when unable to get freight car equip ment, are driving their trucks overland to their destination, there
by getting around the freight congestion. Many customers have been coming in to drive their trucks back home.
be very resillent yet withstand pun
i{shment worthy of armor plate.
Two tender substances, rubber and
cotton fabric, must be so blended and
built up that they will resist the air
pressure within, the welght of the
automobile and its load without, the
thrust of the motor, the transverse
strains on turns and the-blows of
thousands of obetacles. And upon the
successful construction of the tire has
depended the entire success of the
automobfie.
‘While the selection of the right type
and size, correct application and prop
er treatment of tires are all necessary
to obtaln the best results, the simple
matter of inflation lis probably the
most important point in the care and
use of equipment, as its abuse is the
principal cause of tire wastage.
Pgoper Inflation Means More Mileage.
The Judiclous use of alr will go a
long way toward giving the tire user
the maximum milleage, because the
resiliency and long-wearing qualities
of a tire depend almost as miuch upon
And with them have gone the last remain
ign objections to this type of motor.
The new simplicity has given the Apperson
8 a vibrationless rush of power at high
speeds as well as low, a certainty of pe'r
formance that amounts to infallibility and
an endurance against years of punishing
driving. ~
HEARST’S SUNDAY AMERICAN
proper inflation as they do upon the
rubber and fabric.
’ Underinflation! .
Showing Too Much Flattening 'of
« Tire.
Too much air will cauge excessive
vibration, traction slippage and loss
of power; too little will bring or(ex
cess friction between various parts
of the tire and cause them to break
up.
There is a very d;anlle relation be
tween the air pressure within the tires
and the load-on them. The heavier
weight or reduced air pressure-causes
more deflection of the tires, giving
wider tread on the ground, and in
creases the action of the sidewalls.
This adds to the ecomfort of the ride,
as more of the road vibration i ab
sorbed by the tires.
But when goft, the tire runs against
# wave in the tread rubber, which,
from excessive stretching and heat
ing, pulls away and separates from
the cartads or body. ¢The sidewalls
develop a hinging action as the wheels
— A Newspaper for People Who Think -
revolve, and the result is the sdme as
when a piete of wire is bent dack and
forth—it becomes hot and finally
breaks.
- In an underinflated tire the heat
from the increased action of the side
walls softens the rubber cement of
adhesiveness hetween the fabric lay
ers and a certain degree of devulcan
izntlop takes place. As a result, when
the tire strikes a particularly hard
bump, a loud explosion rends the air
and it 1s time to put on a new cas
ing.
Flat Tires Demand Immediate Atten
tiQn:
A soft-or flat tire on a front wheel
can always be notiged by the difficulty
in steering«the car in a straight
course; the steering v;{hoal naturally
favors the flat or soft tire. If on a
rear wheel, pounding or bumping will
be noticeable.
Demountable and quitk detuhab{e
rime make it possible to change tires
very quickly, but aven if not so equip
ped, 1t is wise to stop and give the
We will demonstrate the superior comfort,
the added spaciousness, the tire and gaso
line saving of this new car.. Observe for
yourself the striking dignity, the smartness
of the lines, - '
Ask us for a demonstration—soon. Facts
regarding the new 8-cylinder motor and the
Apgerson car mailed on request.
tires attention. Damage to the side
walls, beads, fabric inside and the
inner tube usually makes it difficult to
execute practicable repairs. A rear
tire ridden deflated very far may re
sult in damage to the differential 0‘
the car.
Expansion caused by hot weather
or the sun is negligible and will not
materially affect _the tire, as the air
pressure within s not increased to
any appreciable degree. New tires
\retch slightly when first used and
inner tubes are slightly permeable to
nitrogen, so that occasional inflation.
is advisable. Detericrating effects of
stale air can be avolded by fllling the
tires with a fresh supply at least two
or three times a year.
‘While there can be no inflexibld ta
bles for inflation of tires, as style of
construction, pc-we?, speed, road con
ditions, driving and weight. will play
'an important part in the strains upon
tires, under ordinary circumstances
the tires on the front wheels should
be inflated between 15 to 18 pounds
per inch of tire section and rear tires
from 15 to 20 pounds. |
Pressure Gauge.
Don’t make the mistake of guessing
‘at the inflation from appearance or
striking the tires with a hammer; but
use a pressure gauge, at legst once a
week. Another inflation warning:
Don’t fill the tires with the exhaust
from the engine, as oil and certain
gases are destructive to rubber. The
best way to inflate is to pump up
the tires hard and then reduce the
pressure until they do not cause ex
cessive vibration; then ‘record the
pressure apd see that it _is maintained
thgreafter. !
he next article in this series -will
be on. the “Application of Tires.”
}Vatch for it in next Sunday’s Amer
can.
Skilled and Other
Available Labor
Survey Suggested
A survey of all available labor in
tle United States, skilled and ur
skilled, so that both Government and
marufacturers may make the best
use of the. supply; has been recom
mended to Federal cfficials by Allan
A. Templeton, president of the De
troit Board of Commerce.
“The dominant purpose of all
Americans is the winning of the
war,” said Mr. Templeton, “and 100
per cent efficiéncy is required for the
task. - The Government knows the
amount of contracts it has issued,
and is able to make a very close es
timate of the number of, workers re
quired to produce the things it needs.
“‘Stabilization, equalizatiom-and co
ordination of labor are absolutely es
sentlal. The industries and business
of the nation must be kept running
smoothly ard efficiently. Periods of
uncertainty, should they arise, would
be a great drag uponhr the Govern
ment and would interfere with the
effective workigxg out of the, K mam
moth problem 6f preparation.
“All industries, whether engaged in
manufacturing Government supplies
or contributing less directly to the
war, mu.e‘t speed up to efficiency. The
example ' set by Alvan Macauley,
president of the Packard Motor Car
Company, in appealing to all mem
bers of the Packard’s country-wide
organization for a 50 per cent in-
Ccrease in persoral efficiency is one
‘that_should be emulated by all heads
of large industries.
| “I further wish to point out that
it is the patriotic duty of the Ameri
can workingman—the soldier here at
home—to give the best of his service
and loyalty to his employer in -the
‘time of this war. The workman who
‘does not do his best is not patriotic
and is to be compared with the
‘slacker who tries to avoid service in
‘the army by setting up false claims
for exemption.
_ “The winning of the war is equal
ly dependent,_ on the manufacturer
and the laborer, and close co-opera
tion between them is of utmost im.
portance to national victory.”
‘— — >
“Shoot Traitors Like
" Says P
Dogs,” Says Pastor
T
SALT LAKE CITY, Feb. 16.—"“And I
Bsay to you today that eve man and
woman on these shores, w?;o receives
our adva.ntailes and enjoys our privi
leges, and who refuses to give whole
hearted allegiance to this lanq that has
glven him more than he . would ever
ave krown but for us, is a traitor and
ought, when aYprehended. to be stood
against the wall and shot like a dog.”
That was but one of the many out
standing remarks of Rev. Elmer i Go
ghen, pastor of the First Congregational
Church, in a patriotic address the other
night. He took as his subject ‘““The
Message of Lafayette to the Youth of
Today.” .
it el
BRIDEGROOM AT 81. -
CADIZ, OHIO, Feb. 9.—When John K.
Hoagland, 81, applied at the probate
court for a license to. wed Miss Belle
Woodburn, 59, he made statements in
writing that b is the oldest farmer,
oldest thrasher, oldest fiddler anaNold:;t
ilox hunter in Harrison County. 0 one
‘Challenged the statements and the cou
[plo were married.
SUNDAY, FEBRUARY 17, 1918
Bachelor Chums Wed,;
Each Learns Secret
CHICAGO, Feb, 18 —Two bacheloru;
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et Plain Skid ~ Tube Tube §. Q 8 .|
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el 30x3!; 9.97 10.56 2.35 275 BTSN |
S 32:31; 11.93 1297 245 2.80 £ \, |
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R W 32x4 16.61 17.98 3.15 3.40 ESER NG W
PN 33x4 16.97 1813 325 3.50 ainaaa S Dl
. W 34x4 17.21 18.53 330 3.70 BNI
fag 2471 259 415 455 ¢ %f\,\ S S
i 36x47> 25.31 2652 43 70 @H S UQ‘
%é&} 37x5 28385 2972 825 580 3’{‘?“:: gfi
3;‘: ~No Second-Hand, Retreaded or Worked-Over 'd‘a‘gl iLR
boE ALL GUARANTEED NEW STOCK. %"‘ T
gf’ Our makes include: Firestone, Goodrich, Port- GW= v
{54 age, Marathon, Kokomo, Pullman, Lee, Impe-, |sESutigr =
PESSPE rial, Victor, McGraw, Norwalk, Congress, and ‘)u/ ; Bl
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‘ Have solved the hauling problems of many Southern firms who
- conduct the same king of business as your own.
® - . '
,ONE TON CHASSIS - - - $1,500
TWO TONCHASSIS - - ..$2,000
' F. 0.8. ATLANTA. . : i
-
Superior Trucks are made in the South for Southern needs—why
" buy a truck made in the North or East, when we build
a better truck for less money.
| . .
| Parts for Superior Trucks can be had overnight to almost any
‘ _ portion of the South.
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, . PHONE OR WRITE
SUPERIOR MQTOR TRUCK CO.
Whitehall and Stewart Ave., Atlanta, Ga. 3
{ : .
Harry D. Alshuler, & Waukegan manu
tacturer ,and Willlam G. Jackson, &
Milwaukes bank cuuer, a few years
ago took solemn oaths together never
to marry.
For weeks Alshuler has been travelinfi
abgut in gum-shoes 80 Jackson woul
A e N i L S
not discover his -intentions with regand
to Mrs. Fernile Shulz, a Racine divoroee,
They were marrfed and the event was
to have been kept a~secret from Jack
son. .
Then Alshuler legrned that Jackson
had been marrted 18&' some time.