Newspaper Page Text
6E
DEVOTED TO THE INTERESTS OF THE MEN -
“Manufacturers Can Not Produce
Cigars at Old Prices and Re
: : "
tain Same Quality,
D. L. Farmer, special representative
in this section for ‘"Above the Average,'’
“Tampa Btraights,”” “Tampa Malds'' and
“San Lu-co"” cigars, has a few things
to say on the present situation in the
cigar trade,
' ““The main point appout a cl’nr is its
quality,” sald Mr, armer, ‘Without
c‘:s?nlfly. a cigar s worthless, both from
¢ smoker's standpoint and as a seller.
Cigar retallers can not sell a cigar that
has a reputation for being ‘rope’ any
more than a merchant can sell a piece
of {Mdl that has been laying on the
shelves for a year and has become moth
eaten.
‘Now, everything which Is used lin the
D !ft
Stay in One Town and Help Produce
The present war can not be won unless the skilled
worker does his bit.
Every time a man wanders from one city to an(;ther
he is retarding the industrial efficiency of the nation.
The country needs every ounce of energy olatainable
during the present crisis. This can only be had, by the
Worker sticking to his job. ;
ATLANTA INDUSTRIES ARE THROBBING
WITH WAR WORK—YOU CAN HELP
YOUR GOVERNMENT.
Stay in Atlant
Time is needed to break in new men. « This means a
great loss in money and time, Consider the cause for
which we are fighting; and remember that you are just as
vital a part in bringing the war to a successful close as the
man with the gun. :
NO GITY OFFERS MORE ADVANTAGES THAN
< DOES ATLANTA—STAY IN ATLANTA
AND BE PROSPEROUS.
This space is paid for by the following Concerns in Atlanta:
Lamar & Rankin Drug Co.
Doss Rubber and Tube Co.
Harper Printing Co.
John B. Daniel Drug Co.
Dixie Paper and Box Co.
Hotel Equipment Co.
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(@ ole o] IF eol of} g .-——-i-' . ._,. '
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I sod l A ,-L, RN
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'!M"‘v! ‘ \7 i a
manufacture of cigars has grm-- up, the
grnducuon is greater, freight rates are
igher, rents are more, labor is hard to
get and demands more pay, therefore,
the price of the commodity must also be
raised. Clgars must sell for more it
they are to keep their standard up, or,
or the other hand, if they keep at the
old prices then the grade of merchandise
must become inferior. .
“It s a financial impossibility to pro
duce the same grade cigar today that
was manufactured a year ago and still
retain the quality at the former selling
‘{rlce, and the sooner retallers realize
this fact (hs better off they will be.”
~ Mr. Farmeér 1s one of the best postad
men in the cigar trade of this section
and 18 a recognized authority on mat
ters perulnlnf to this line,
He is handling one of the biggest sell.
ing lines on the market and has achleved
a remarkable and enviable success dur
ing the years he ‘has represented the
Ban Leon people.
The Ban Lu-co, a four for a quarter
seller, is having a decldedly good sale,
com!florln‘ thig number has only been
gn the market during the past thirty
ays.
The other brands handled by Mr.
Farmer are still holding up to their rep.
utation as quick selling numbers.
Business I 8 good and should continue
to be so, and the ralse of 1 cent to the
consumers will not affect the gsale of
well known brands and retallers are
advised t:!y Mr. Farmer to look to thelh
needs and fill up stocks with cigars that
#ell and not be caught with “loafers,”
LITTLE PORK LOST.
It is consoling to remember how lit
tle pork has been lost by warm weath
gl;. dlurinl the past December.—Columbia
..
Capital City Laundry Co.
John Silvey & Co.
Harry L. Schlesinger.,
Blount Carriage & Buggy Co.
J. K. Orr Shoe Co.
A. M. Robinson Co.
HEARST'S SUNDAY AMERICAN
FIRIN LINEKE
Manager of Plating Works Gets
Word That Only One Remains
Alive to Fight.
G. Simmons, manager of the Sim
mons Plating Works, has just receiv
ed a letter from one of his nephews
who is serving in the Freénch army on
the western front,
He says in his letter that he is the
last one left of four brothers who
went into the war at the opening of
hostilities, the otlier three having
given their lives in the cause of “Lib
erty and the Glory of France.,”
He continues to say that the en
trance of the United States into the
world war on the side of the Allies
was welcomed everywhere, every
body partaking in the celebrations
that were held all over France.
Mr, Simméns is a native of France
and says that he has some idea of
the conditions that prevall in the oc-
The “S\terchi Line™ is Profitable Mr. Merchant—We Ship Promptly—Catalog on Request
; THE SOUTH'S LARGEST WHOLESALERS .
| FURNITURE, CARPETS and RUGS |
Sterchi Furniture & Carpet Co.
11 EAST-MITCHELL STREET, ATLANTA, GEORGIA
— A Newspaper for People Who Think —
Bundays . SAmerican
cupied territory at the present time,
for he was in Paris in 1871 when the
Germans entered the city and saw the
conditions then. But he is positive
in his statement that the Hun wil
never enter Paris again. To use his
words: ‘“The French are never go-
Mg to be routzd by the Huns, The
Marne is still fresh in the memory of
every Frenchman and the Kaiser and
his ilk will never have awWother
chance; for we are prepared. We
stopped them when we had nothing;
and they had prepared for over
forty years, now we are going
through to the Rhine.”
~ He says that kis uncle, who died
twenty-five years ago at Cuthbert,
Ga., was a general under Napoleon
the First, and was with Napoleon al
the time he was defeated at Moscow
in hig drive through Russia,
“I feet that with the United States
and France in the war; with their
men fighting side byn?lde in the cause
of freedom and democracy, fighting
for the prineipals for which they bled
many years ago, striving to avenge
the unspeakable atrocities that have
been committed upon the woemen and
children of the allled powers, that the
-Hun will be forced to his knees aha
the world mad? safe for peace-loving
people to live in.” :
CELTIC LOGIC.
Two young Irishmen in a Canadian
regiment were going into the trenches
for the first tin*, and their captain
promised them five shillings each for
every German they killed. \
Pat lay down to rest, while Mike per
formed the duty of watching. Pat had
rot lain long when he was awakened
by Mike shout{ng:
“They're comin’! ";;hey’re comin’l”
“Who's comin’'?"’ ghouted Pat.
“The Germans,” replied Mike.
“How many are there?” y
“‘About fifty theusand.”
‘““Begorra,’ 'shouted Pat, jumping up
and frabblng his rifle, ‘‘our fortune's
made!”—HExchange.
BETTER THAN CALLS.
“The Chinese pay all their debts on
New Year's Day.' '
“Maybe that’s better than paying a
few calls.”-+Louisville Courier-Journal. .
OUCH!
Willie—Paw, what's a bull's-eye?
Paw—A -policeman’s optic is a bull's
eye, my son. ’ A
A | THE
AT HIRSCHBERG 0.
i ,F:fl;:‘ ) OFFICE and
erpasts, & SCHOOL
| ~Q.*ow; 5 SUPPLIES
el A Atlanti Georgia
‘Free
®
| Trip -
to Atlanta is avalla
ble to the merchant
who | buys an ade
quate bill from the
| members of the Mer.
| ehants’ Association.
| Write t 0
| H.T.MOORE,Sec’y
Chamber of Commerce
Building.
Adeid o o]
Herring-Hall-Marvin Fireproof Safes
- Baylis Office Equipment Co.
No. 1 S. Broad St. Phone Main 124
THE S. P. RICHARDS CO.
PRINTERS’ PAPERS, SCHOOL SUPPLIES and
DRUGGISTS' SUNDRIES
WHOLESALE ONLY Established 1848 ATLANTA,GA
iSEAEREiAT
ji CeamnianTs )l
-v RAR :
OVERALLS
- TROUSERS
. .
Ridley-Yates Co. |
i . .
Notes in Brief'
All the men of the Rldley-Yat!fl Com.
pany have been on the road during the
past week and by the amount of orders
stacked on the desk of P. D.}Yates,
president of the company, businegs was
exceptionally good in all territories.
The week saw a brisk business in the
house, many merchants were in, and
plenty of good-gized bills wére bought.
Shipments are coimng in decidedly
better than they have been for the (i)ant
few months, aecording to Mr. Ridley,
vice president of the company, and all
indications are that during' the next
few months transportation dlfflcu}tles
will be overcome and ishipping will be
back to normal.
The Ridley-Yates Company are carry
ing a full line of all merchandise. They
are showing an attractive dlsplag of
silks, popling, ginghams and -~dress
goods. All new sprmg lines and pat
terns are on display at thelr show
rooms.
A Substitute for
bgg nM
A new substitute for eggs in cooking,
had been introdueed to the Atlanta mar
ket, lin a product known as ‘“Eggo,
manufactured by the_ Purity Products
Company, of Macon, a¥corporaiton man.
ufacturing an uisual line of food prod
g&ts, and said to be capitalied at $60,-
The representative who is covering
the territory -here has had a remark
able success during the few da;rs spent
in Atlanta, in one day alone; T xursdzfi'.
he hung up a record for quick sales, e
closed contracts with four of the largest
wholesale ftocers in the city and placed
his product in many of the largest re
tail stores in town. Eggo being a new
line of goods on the market here has
really got a good #tart, and the Purity
Company 18 to be congratulated upon
their having such a live wire to open
maiden territory.
Eggo has had great success in other
cities where it has been on sale, as let-
'i9
. 5} <l3
Qaalzle’
ParExtellence
SELLER
PAREX doesn’t have
to be pushed. S{our
customers come back
for it of their own ac
cord. A full-size Per
fecto at 5 cents, with
broad leaf, shade-grown
wrapper, it appeals both
to the eye and the taste.
Capital City
Tobaceco Co.
Importers-Jobbers
Atlanta, Ga.
Carhartt Qveralls
Best For Wear
Write for Prices
Hamilton Carhartt
Cotton Mills
ATLANTA
SUNDAY, FEBRUARY 17, 1918.
WHO MAKE AND SELL ATLANTA PRODUCTS
ters brought here by the representative
‘show. Many of the big wholesalers and
‘retailers throughout the South 3ay that
it has proven to be a big seller and &
good r&peater, - <, 7
| The manufacturers of Eggo do not in
We offer to the retail merchant in the South one of the most elaborate and
well-assorted lines of merchandise obtainable.
~ Silks, Satins, Georgette Crepes and Silk and Catton Poplins are ready for imme
diate shipment.
Our spring line of Dress Goods is large and will be big sellers.
Be sure you look over our merchandise before deciding on your spring and
summer stock. \ -
A cordial yvelcome._awaits you always at— L
Dougherty-Little-Redwi
ougherty-Little-Redwine Company
92.94 S. PRYOR STREET. : ATLANTA, GA. -
Our salesmen are out—be sure and see them!
tend to work the trade themselves, but
will give all the help possible to the re
tailer and jobber b‘y; a campaign of ad
vertising showing the use and merits of
their groduct.
‘With the price of eggs out of sight,‘
Business Success
In the rush of modern business, suc
cess is not attained with wishes. Busi
ness men can not sit down and expect
their concerns to run and make money -
without exerting some constructive ef
fort te introduce their line to the trade. < |~
Salesmen can not'produce a maximum
of sales, unless-they are backed by the
office with sales plans. | A
Laterature, Catalogues, Booklets and L
Folders—will help the men on the road
to produce; for sales matter of the right
kind is productive.
A well arranged piece of advertising =~
will gain the immediate attention of the
recipient; it will act as an introduction
for your salesmen or firm and will be the
dominant cause in closing sales.
Look over your adv/ertisifigcarefully \
—give it great thought, for it is one of
your big assets. If you desire we will
advise you of the sales literature you
should use.
Catalogs, Booklets and Folders correctly :
built for your specific needs, means Business
Success. ;
- Blosser-Williams |
; COITI an '
“‘Printers of Productive Literature.” -fi
Atlanta, Ga. ¥
: Trade g Mark
AR RA i
Reed and Fiber
.
Furniture of
e
. \. { Every Description
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B A > 5 A e Tot aad o YP,
T A 3RS S e =i i A
ORGSO X O % DO i
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Eggo should make an* immediate hit
with the housewives of Atlanta.
Oglesby Grocer Company, Kelly
Brothers, Walker %rotherl and Homer
S. l’rut]‘wr are the wholesalers who will
distribute Iggo in this section.
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