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Mitchell Official Claims 80 Per
Cent of Cars Used for
Business.
“FYom my personal observations
and talks I have had with automo
dbile owners from all parts of the
country and with other manufactur
ers, I believe 1 am perfectly justified
in saying that S 0 per cent of the au
tomobiles in America are used strict
ly so- business purposes three-fourths
of the time,"” said D. C. Durland, pres
ident of the Mitcnell Motors Company,
Inc., of Racine, Wis.
“Mind that I say strictly business
purposes, and that is excatly what 1
mean. Bince our country has been
drawn intc the war hundreds of
thousands of men in ali walks of life
have been called from their daily
tasks to do their part in the great
struggle to’preserve democracy. With
the departure of these men business
did not slow down--it simply could
not, In fact, business is going ahead
with greater strides than ever before.
Everybody is busy, and every man
‘who wants to can enjoy real prosper
ity now,
“Prcfessional men are called upon
to do not simply what they have been
doing for years, but more, too. Each
saleaman is now doing his work and
the work of one who has stepped from
the ranks of those who fight for busi
ness to those who fight for liberty.
Contractors, architects, engineers and
gnen from every branch of American
Industry are now called upon to do
Just a little bit more than they ever
thovght they were able to do. The
American women have stepped for
ward with arms open, anxious, ready
and willing to do their share. And
A 9 a great unit these people have all
turned to the automobile as the
means to take them where they want
to go and back, when they wish, eco
no!nically #nd comfortably
“*But, aside /rom these strictly busi
ne#s purposes, think of the impor
tance of the automobile in what 1
mmight term ‘semibusiness’ purposes.
“For instance, recall for a moment
the Lusiness man or woman of ten,
yes, even flve, years ago. At the end
of the week, tired, worn and weary
from the press of business, he sought
the great out-of-doors for the recrea
tions, the refuvenation he needed. His
brain cells had peen torn down by the
rigors of business. He was brain
fagged and tired. What did he do?
Bearded a train and went away. He
didn't get on that train just to have
& ride. Not by any means. He sim
ply wanted and needed a change of
scene. And in his new surroundings
he revitalized himself, and returned
to his work on Monday with new vig
or-—a keener and a more active man.
*“The business man of 1918 will need
even more of just that sort of thing
than the men of 1912, because they
are doing double work and are driv
ing ahead with greater speed than
ever before,
*The mern »of 1912 didn't jump on
the train simply for the ride—tor the
pleasure of «pinning along over steel
ralls; and the men of 1918 aren't
using their aut>mobiles for pleasure,
either. While it is true that: they
might ride ot into the open country
frequently, still, ‘hey are doing it, you
will find, to give their minds and
grdlu the rast necessary to fit them
the work that must be done to
win the war.
“That's what I mean by a ‘semi
business’ purpose. It might be called
pleasure, If you would call eating a
pleasure, takinz a tonic a pleasure,
or keeping one's self fit a pleasure.
But the big thought back of it all is
&n earnest and sircere desire on the
part of American business men and
‘women to be In coadition and stay in
condition to shoulder any responsibil
ity, any extra work that might be nec
essary to win the war.”
Three Million Ton
Truck Capacity
Automobile statistics are often sur
prising, but the following figures. as
glv.n in The Commercial Car Journal
y E. 8. Foljambe, recent vice presi
dent of the Society of Automobile En
m:url. as to the total freight carry
capacity of the commercial cars of
the country when carrying return loads,
&re very suggestive, This is especially
true at this time when railroads and
express companies are taxed beyond the
Hmits of their cngnvi()n
The return load movement is grad
l':lg gathering momentum, this au
-1 ty states, and, like the prairie fire,
when once started, it will CArTY every
thing before it. Connecticut is the first
State Mo systematize the operation as
@ State movement, the work L--!nz under
direction of the State Council of
sense. ullns the varivus Chambers of
merce and War Bureaus. This is a
movement In the right direction, not
only as a war measure, but after the
war. It means loaded trucks both
ways and spells truck efficiency. Ths
figures obtained by time studlies are al
most unbelievable as to the small use
that is being made of trucks, both horse
and motor, as compared with the possi
bilities as frell‘shl movers, especially on
short hauls. ully 70 per cent are en
tirely empty either on the outgoing or
return trip, and the appalling fact starcs
Us In the face that the uverafie load
when they are supposed to be loaded)
less than one-third of their capacity.
hink what this means throughout the
nited States!
The enormous potential carrying ca
pacity of motor-driven trucks tn this
eountry can not be realized, but the
following figures, assuming ideal condi
tions, arouse us to at least some sense
of appreciation. There are approxi
fi In use in the United States some
K trucks. If 70 per cent of these
runnlnfl empty one way, here are
000 possible carriers not used. As
ming the average capacity as one and
a.hllf tons, this means that one trip a
¥y these trucks could handle 525,000
tons of freight. Now the average truck
rntu three trips a day. which brings
e figure u?‘ to 1575000 tons per day
more than they are now carrying that
m‘ht be handled under perfect condi
nß by the trucks which now run
empty one way. Even the so-called
loaded trucks carry less than one-third
capacity, or ar. average of only 1,000
wndn. his means that each of the
000 trucks when loaded might carry
gmo-t a ton more, or 500,000 additional
ns; and one three trips. 1,500,000 more
wt be handled if they were always
ed to cnsnclty. This, of course, is
&n {deal condition, which will never he
attained. Yet we have here a total of
3,000,000 tons a day as the theoret-
Fm\uufl capacity of the trucks in the
nited States.
How much of this hypothetical ca
rclty can be turned into actual capac
ty by adoption of the return-load bu
&Y in every city in the United States
Eproblemulal. Put this Is what must
done if we re o handle the freight of
the country expeditiously and effi
mw the truck full but the driver
wober,
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SRR BAO oN R i L R
Cole Line Offers |
Complete Line
To Select From
With the addition of the new Aerol
Eights to the already complete line of
models the Cole Motor Car Company
now offers a wide selective range ori
cars.
The same powerful, reliable yet eco
nomical power plant and chassis is used
throughout the entife line. With a few
refinements, it is the same sturdy, me
chanical unit used for four consecutive
years and tested in the best laboratory
In the world, the day in and day out
uses of the road, the city streets and
even the mountain grades. It is the
chassis which has won many a hard
fought hill climb, economical and spar
ing of fuel at ordinary aspeeds, docile as
a lamb when occasion demands easy,
quiet action, ready in an instant to dart
ahead with the swiftness of the swal
low as the nced arlses.
‘'he new hot spot carburetor is es
pecially valuable in using low grade
gasoline successfully without loss of
power. "T'his arrangement .throws the
hot burnt gas directly from the cylin
ders around the Intake manifold. With
the first shot of the motor and intake is
heated and the gas is vaporized and
taken into the eylinders where it de-
Hvers the full force of the charge be
cause of this Ingenious arrangement.
Many motorfsts are even using one
part Kkerosene with two parts gasoline
and having great success with this mix
ture. 1t is no longer necessary for any
Cole owner who has the hot #pot mani
fold on his car to use high test Baso
line. From 12 to 15 miles to the gallon
is the ordinary accnmgllnhmem of the
Cole cars cquipped with the new mani
fold.
Throughout the whole of the Cole line,'
mechanical perfection and dashing
beauty furnish a new motor car per
sonality, Capable of developing 80
horsepower that permits the owner to
vie with the best on the road or to ereep
at a snail's pace in crowded traffic
without continual gear shift or noisy ac
celeration.
.
Canadian Farmers
Buy Autos us a
War-Time Necessit
ar-Time Necessity
After three and one-half years In
the war, Canada's attitude toward the
automobile and its many business
uses is particularly interesting. Judg
ing by the sales of Willys-Overland
cars in Canada, the automobile has
become more ne.essary than ever be
fore,
At a rceent meeting of Overland
dealers in Western Canada, a promi
nent editor of one of the farm publi
cations voiced the sentiment of the
situation when he told of the numer
ous ways Canadian farmers are mak
ing use of their automobiles to help
win the war
“Give the Canadian farmer the al
ternative of buying a SI,OOO car or a
SI,OOO war bond, and he takes both,”
said the speaker. "“Here is the way
farmers are flguring it: Take the
thousand-dollar car. Today it repre
sentg about 500 bushels of wheat, or
the result of a fair crop from 25 acres,
This represents ahout one and one
half days’ work in actual seeding.
The motor car must save only a very
little time to allow thie farmer to seed
this 25 acres which might otherwise
lie fallow. The farmer figures that
there is a demand for every bushel of
wheat he can produce with the aid his
automobile gives him. But he knows
that there is no chance to sell any
wheat he can not grow, so ke buys the
car, cultivates extra acres with the
time he can save and buys war bonds
with the surplus, which you'll agree
is the best Kkind of patriotigsm.”
This man gave many practical ex
amples of the ways in which the
farmers of Canada are using their
cars. One of the incidents pointed
out was the shortage of horses, mak
ing the use of automobiles imperative
for the farmer who could not spare
any teams from the flelds that could
be saved by using his automobile.
Another instance of {ts worth
brought out at the meeting was that
the wives and daughters of thy farm
e€rs may be of greater assistance than
ever before by going to town in the
car for any necessary repairs or tak
ing care of ather pressing afairs
without impeding the progress of the
farm work. “They enjoy these trips
now with the automobhile,” the speak
er pointed out.
“The motor car on the farms goes
hand in hand with the tractor,” he
continued. “In fact, I think we have
a right to use the slogan, ‘Aide the
Allies with your auto.' or ‘Help win
the war with your Willys.'"
People that three months ago did not
dream of buying motor trucks have now
found it necessary to put in this efiulp
ment, according to Forrest J. Alvin,
general manager of the United States
Motor Truck Company, who says that
the demand is becoming greater every
day. Every branch of business is buy
ing motor trucks. The congestion of
the railroads and of the ee?nu com
panies is forcing the Unit States to
rely on motor trucks for short hauls,
and the lenrth of the routes covered by
freight haulage companies is being con
stantly extended. Mr. Alvin says that
his company has kept faith with its
sales force jn the matter of dellveries
and in the future will make every ef
fort to take care of orders, but is not
confident that this will be possible very
long in face of the increasing demands.
NMEARST’S SUNDAY AMERICAN — A Nevsmaper for Paon's Who Thiuk — SUNDAY, APRIL 14, 1918,
By C. E. GREGORY. ‘
HAT Atlanta is within the inner
I circle in the automobile sales |
industry and will become a
center of manufacture after the war,
was the message brought to this city
Friday by A. G. and George Seiber
ling, brothers,” who hold important
places in the automobile and acces
sory business. A. G. Sciberling is
general manager of the Haynes fac
tory at Kokomo, Ind., and George
Seibeiling is general superintendent
of the Morgan & Wright factory of
the United States Tire Company, De
troit.
Charles W, Tway, president of the
Charles W. Tway Company and
Southern representative of the Haynea
Company, entertained the Sciderling
brothers with a luncheon Friday at
the Capital City Club. More than
thirty representatives of the automo
bile business and other branches of
local industry gathered around the
table, which was banked with red
white and pink carnations and bore
patriotic emblems.
Governor Hugh Dorsey opened the
speech-making feature of the lunch
eon with a tribute to the automobile
industry as a means of promoting
good roads and building up communi
ties. The Governor stated that he had
Just returned frcm Washington, whece
the Highway Commissioner had in
formed him that, with one exception,
Georgla has the poorest road laws in
the United States. “We hope at the
next session of the Legislature to en
act laws which will bring Georgia out
of the mire, and we expect you auto
mobile men to get behind us. With
gaod roads we may expect factories
as well as sales agencies, and that is
what we want,”’ stated the executive.
Celonel Stair, who is in charge of
the Government shops now being con
structed at Fort MecPherson, told
‘aomnthlng of the capacity of the new
plant, which is to be under roof by
May 10. He asserted that about sl,-
000006 worth of automobile parts
'would be kept In stock, requiring steel
storage bins costing $172,000, Colonel
Stalr stated that Atlanta was chosen
as the site for the shop because this
city 1s the central point between the
Mississippl River and Richmond, and
every Government camp in the South
east can be reached by motor. -
“This great war which involves al
most all the nations of the world Is
being fought with gasoline and spark
plugs,” stated Colonel Stair. “We
must deliver to General Pershing so
many automobliles each month, or the
soldiers can not be fed, they will have
no ammunition, and when wounded
they ean not be removed to hospitals.”
Clark Howell emphasized the state
ment of Colonel Stair that Atlanta is
the center of the Southeast, and quot
ed General Sherman in a statement
that Atlanta was his objective during
the war because this city is the wrist
whieh controls muscles reaching into
Newport News, Charleston, Savannah.
Mobile and New Orleans, represenied
as finger tips. Mr. Howell appealed
for the aid of automobile men in per
suading the Legislature to pass bet
ter road laws, and made the promise
that the Dixie Highway will reach
such a state of perfection In six
months that the FKEastern branch,
through Knoxville and Cincinnati, will
be as available for motorists as the
Western branch is now,
“T am always envious of the fra
ternal spirit you automobile men
show,” stated Colonel Fred J. Paxon.‘
“I find no such fine spirit in any other
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& NEW, CLEA N, FRESH STOCK
—2’ STANDARD MAKES
o “SPECIAL LOTS"”
' v Y \
WORLD'S GREATEST CUT-RATE TIRE CONCERN
Price List, Effecti 1
rice List, Effective Oct. Ist, 1917
*Bencon" Other
Guaranteed Standard LGrimtht “‘Goedyear” “Geodyear™
*‘Geoadyear”” Makes Yubes “Spee. Lot™ “Spec. - Lot"
“Special Lots" Clearance Tires Guarant'd Tubes Cords
Bize Plain. Nonsktd. Plain. Nonskid Red Gray. PLAIN AWT
28x38 $ 8.45 $10.20 $7.75 $ 9.20 $2.50 S 8 B i
30x3 9.35 10.90 8.40 9.80 2.70 2.00 T
30x3% 11.50 13.85 10.65 12.50 3.20 2.25 22.90 25.80
32x31y 13.85 16.25 12.50 14.65 3.80 2.45 24.50 27.58
S4x3ig 15.75 18.45 1415 16.60 3.50 2.58 26.00 29.30
3Jix4 18.50 21.60 16.60 19.45 4.20 3.20 30.0¢ 33.80
32x4 18 8% 22.10 17.00 19.90 4.45 3.30 31.15 35.00
33x4 19.80 23.20 17.80 20.90 4.55 3.40 31.90 35.90
34ix4 20.30 23.70 18.25 21.35 4.65 3.45 32.80 36.90
85x4 20.70 24.00 18.60 21.65 4.80 3.25 Seais
36x4 20.90 24.20 18.80 21.80 4.95 3.35
S2x4le 23.35 27.30 21.00 24.55 5.50 3.90 32.35 38.40
34x4d 24.85 29.05 22.40 26.15 580 400 34.05 38.35
x 4 25.95 30.35 23.40 27.35 5.95 4.05 34.85 39.20
36x41e 26.35 30.80 23.70 27.70 6.15 4.1 F 35.70 40.20
35x5 27.95 34.95 25.16 31.45 7.05 4.45 38.85 43.65
36x6 28.40 35.40 25.50 31.90 7.15 4.55
37x5 20.60 387.20 26.60 33.45 7.30 4.60 40.65 45.75
AUTOMOBILE TIRE C.
Ins.
i ED C. GRIFFITH, Pres.
234 Peachtree St., Telephone
Atlanta, Ga. Ivy 4580.
organization, and, therefore, the Re
tail Merchants' Association always
looks to the automobile men to get
solidly behind and put over gosd
projects,” Mr. Paxon promised tha‘
co-operation of retail merchants in all |
the 150 counties of Georgia in the
drive for good roads laws. These|
merchants are now linked together in
the Government's mercantile organ- |
ization, of which Mr. Paxon is the,
Georgia chairman,
Ivan Allen denied the charge that
he had almost sing'e-handed secured
the location of the GGovernment repair}
shop, but did admit pride in the fact
that he named the Dixie H!ghway,‘
originally called the Hoosier Highway
by its Indianapolis projectors. |
Frank lLowenstein told of the big
thing the automobile has done for the
advertising business and the bigger
things advertising has dome for au
tomobiies. He gave automobiles cred
it for making the State of Florida, by
the bringing about good roads and
improved towns, He stated that auto
mobiles give a better Index to a town's
prosperity than bank clearings.
A. G. Seiberling paid a warm trib
ute to Atianta and the wonderful
growth of business here, and predicted
that this city will continue to increase
its rank 1n the automobile industry
‘He expressed a determination to visit
Atlanta often, and to do everything in
‘hlis power for the development of the
city.
“You may judge of the business the
‘ Haynes Company is doigg here when
1 say that Charlie Tway has sold more
cars for us than s..n‘y other agent in
the coutnry,” stat Mr. Seiberling.
“We are now giviag 70 per cent of
our capacity to the Government, and
they can have the rest of it if they
~want it, but when the war is over we
expect to do big things in Atlanta.”
“Here's a toast tq the Haynes car,
the first made in America, and to
Woodrow Wilson, first citizen in the
‘world," rroposed Fred Houser, and
‘tho meeting broke up with a patri
otic demonstration,
In inter-city motor truck transporta
tion the successful operation of any line
depends largely upon securing a return
load. Quite a number of privately
owned lines would be inaugurated im
mediately were it not for the difficulty
in sgcuring return loads regularly. The
Goodyear Tire and Rubber Company, of
Akron, Ohio, which operates a motor
truck line from that city to Boston,
Mass.. is not gonfronted by this prob
lem, as the company has a large cotton
fabric mill at Goodyear, Conn., from
which the trucks bring back cargoes of
cotton fabrics for use in manufacturing
tires and other rubber products.
One of the most recent employees’
organizations of the Goodyear Tire and
Rubber Company, Akron, Ohio, is the
Three Arts Club, whose efforts are In
the line of musiec, dancing and drama.
The costume adopted is of the Pierrot
type, new among such organizations In
this country. Amnnf It‘ members ars
many who are prominent in local mu
sical circles. The first concert of the
club, given April 2, proved the most
elaborate ever attempted In amateur
theatricals in the city.
H. T. Melhuish, a brother of V/iiliam
Fulton Mekhuish, Jr., president of the
Fulton Motor Truck Company, of Farm
ingdale, L. 1., has succeeded E. E.
Vreeland as advertising manager of the
company. Mr. Vreeland., who remains
a stockholder, in the Fulton company,
recently became an officer of the Ab
bot & Downing Company, at Concord.
N. H. Mr. Vreeland is head of the
}r’refiland Advertising Agency of New|
ork.
.
Convention Notes
The Atlanta Registered Nurses’
Club held a meeting at the club last
week and conferred with Fred Hou
ser, secretary of the Atlanta Conven
tion Bureau, as to inviting the Amer
ican Nurses’ Assoclation to convene
in Atlanta in 1920, and provide ac
commodations for the entertainment
of delegates. The club voted unani
mously to send a delegate to the
State convention April 24 to present
the matter and secure the indorse
ment of the State association.
Miss Martha Giltner, of the Pied
mont Sanitarium, will head the dele-
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And when I say a car is my selection it means that I consider it good enough for me to
stake my reputation in business upon the quality and value of that car.
It is a serious matter with me in offering to my friends and the public an automobile that
I recommend. I feel that lam personally responsible for the performance of any car I sell
and for that reason I am as careful in selecting a car to sell as T would be in selecting a car
for myself, and in doing this I think the many years of experience I have had in the auto
mobile business makes me fully competent to judge the good from the bad.
I not only believe in the DAVIS SIX but I am enthusiastic over this beautiful car of high
quality and dependability in performance.
You can get the DAVIS SIX in two sizes, the big six and the smaller six, including ex
ceptional high-class equipment and seven body designs. '
The specifications of this car tell a story of strength, quality and dependability. The
new Davis Continental Motor with perfect balanced crankshaft; Delco lighting and ignition
system; Stewart-Warner vacuum system; Stromberg carburetor; Warner transmission;
Hotchkiss drive; Hyatt bearings; 56-in rear springs, Columbia axle.
The DAVIS has 12 years of successful experience and my endorsement behind it.
Some valuable territory still open in Georgia for ‘‘Live Wire'’ agents. We will be glad
to give you the names of Davis owners in Atlanta.
O. R. RANDALL, President
RANDALL MOTORS CO.
317 Peachtree St. Atlanta, Ga.
gation of Atlanta nurses which will
attend the national convention in
Cleveland the first week of May. At
lanta headquarters will be made at
the Hotel Statler and an active cam
paign put on to bring the next bi
ennial convention to Atlanta.
The American Nurses' Association
represents the leading members of
the nursing profession and other al
lied organizations meet at the same
time and place. It would mean that
from 1,500 to 2,000 leading nurses of
the United States would be in the
city approximately one week in the
interest of their profession. This is
a highly desirable convention from
every standpoint, and would he a val
uable asset to the city of Atlanta.
.
Lewis Rattles
Right Along
Agent T. M. Lewis, of a South
Carolina camp, sends in a funny story
of experiences that happened ‘“one
Sunday afternoon.” Lewis borrowed a
Ford from a friend—and was to have
it a month, for a stated compensa
tion. And he started out from his
camp to visit Judge Johnson’s fam
ily in Spartanburg.
Five mileg out he got a puncture.
Seven miles out he got another. It
was the same tire—an old one. Be
ing rather level-headed, Lewis fig
ured that he'd most likely have a few
more in the next half dozen miles, so
he went back to town for a new tire,
and got it. Five miles out he got
another puncture (it was the same
five miles out). At the same old
seven-mile post she went down again.
Save Over /2 on
®
Tire Expense
Because Gates Half-Sole Tires sell for less than half
price does not mean they are cheap in quality. They
are made of the finest quality of material to be had.
They excel in beauty, service, comfort, economy and
are guaranteed 3,500 miles against punctures. Your
money’s worth plus.
International Rubber Co.
345 Peachtree St. Phone Ivy 656
(Another wheel this time, though.)
Lewis didn’t know what to do.
Twice in the same two spots.
He thought of going back for a new
tire for this other wheel—and trying
it again. But if he kept on having
trouble like this and buying new tires
h~'d have to double his sales and his
draw for the next six months to af
ford the high life. Buat that didn't
worry him so much as the fact that
the old bus got to limping at iden
tically the same spots each time,
He wasn't superstitious—no, not
that—though once he attended a ban
quet where thirteen men sat around
the table, and he DID suggest shoot
ing one of them for fear thers would
be some bad luck—no, he wasn't su
perstitious, but—
And just then the situation solved
itself. Some little boys with airguns
were playing the trench stuff, and
piercing Lewlis’ machine with their
air rifles. Stationed at two spots (in
the bushes) on the road.