Newspaper Page Text
4C
Added Duties Due to War Make
the Automobile Impor
tant Factor,
“Men most kecniy alive in autome
bile matters today have witnessed a
marvelous change in sentiment to
ward the passengor car,” said Frank
B. Ansted, president and general man
ager of the Lexington Motor Com
pany, of Connersville, Ind. “There is
no question but that the best cham
pien the automobile business has ever
hed has been the unprecedented de
mand upon time and energy which
have made the antomobile loom np as
one of the big factors in winning the
war. Men in every walk of life find
they have to have automobiles. The
farmer, the salesman, the contractor,
the business man-—all have added
duties. Time is of paramount im
portance, and the motor car is es
sentially a sime-making machine first
of all
“This sentiment is reflected at our
plant in Connersville, where far
pighted dealass and distributors are
elamoring for cars. They are patri
oticilly aiding in relieving congestion
by driving them through even to far
distant points, as they realize that
the c<ontinually Increasing require
AN 81 g B = L & ok
.\"\‘ & (O, A 4 e g ‘ & | s N Gl = o
\ : = ‘\.Q SN "‘*‘ - o i ¥ & @; Ny f: ‘,;',
o\ \ o e : / «w,, @\ A . ; : g b 7 SR/ Fe "];‘J
2 . B! /IF!mg:\’.’ WK N /é‘/ /.‘f}\"\” (’3 ‘wlfi i; i é’ &7 A f{{-
_?R | /“7:‘#} \ g ‘%@‘? 3/‘ /) Uiz !‘,"'» %/fi i\ . l &, Rt ¢“7 g 7
o b b XY Y X v
S S e\ A & e (> \
el {A = o N (s ) \ '
> PG \fl)% - \r < 7 — =
S % > / 7 i/ 4“ .I'Q > /.l,f\_ |
S / i& g - 'é’ A ) *
v 32k _— L P, -
S = N f s 2
7 "\ </ M ) o ’ S S A ‘
hiZa ¥ Y b= at Does
’ \\\ & .._’.'/: %/////w’ i’ g ¢ w‘( L > *
% S i NPN
\ S D
x /N [ It Mean to You®
—y S 2
N\ Service means everything to us. We believe in it and live it every day in the week.
' g, — Service is the keynote to every successful life and business. Right now service to the i
* U. S. A. is uppermost in every American mind. Our boys “over there” are rendering the |
highest service that can be given by man---giving hislife for another. What service are you giving? Surely you will gladly
lend your money to the Government in order-that the men who are giving life and blood for your liberty can have ammuni- %
® tion and food and medical attention. Buy Bonds and buy until you have to sacrifice to do it. This is no time to do abt
but a time to do all in your power to help win this war. %
‘ Service in business and the kind that is rendered decides whether or not that business shall succeed. We have given 100% service to automobile 4
* owners and that is the reason for our large business today. We never close but stand ready to answer the call of any automobile owner any time of day or night _
when he is in tire trouble. It makes no difference where he is, our fleet of service cars makes it possible to get to him in a hurry and have him on his way 1n *
* a few minutes. You are as near to us as the nearest telephone. Give us a trial and become convinced. e
* QUICK TIRE SERVICE, Inc.
* FREE ROAD SERVICE TO USERS OF U. S. TIRES ¥
Peachtree and Baker Streets, Phone Ivy 65 .
* VT e T T
= YA';*Qfi ‘;(';‘ = ) B i"’* -\& E':%' e k‘%‘: - ‘g‘zl‘a *
’ouncn "R“‘iv_’jk{ *—l !“\. ?K‘-:"t L‘ u l gmc,!mg snv;lcz E l. ; W}k u "“i mnmsssnwce'\ \ l£ h -, _
‘ S A SRS ol A ew3 oy M“Mf“ AR R “"‘f"‘?fii‘éfw‘_.z eAR &”‘f‘i;&i- %3«:.\6 Beo e T 5 v
ments on our vast war program must |
mean a cut in production. {
“Conditions of this sort can onlyi
mean that some one who waits will
be disappointed in delivery, We are
goirg to d» our utmost to give the
Government everything they need!
first. This is our plain duty. After
that we will then do our best to sup- |
ply all of the orders for lexington
ciurs But it stands to reason that
the most forehanded customers will
not wait, but will get the cars the_\'l
need now
“Ask any of the business men in
Washington these days if they would |
willingly give up their motor for thei
period of the war and they will tell
vou that they could not do wllhout!
it. This condition of affairs applies
to every American, who is finding
mere and more things he must do at |
home to place his shoulder to the“
wheel of war. ‘
‘“There is no question at all about
either the demand or gasoline supply.
The two vital factors are supply and
transportation, and here it must be
‘first come, first served.””
A few days ago the newspapers car -
ried a short news dispatch from
(Geneva, Switzerland, announcing the
death of lEmile-Jellinek-Mercedes, a
wealthy automobile manufacturer,
Few pérsons, however, recognized in
this man the man who developed the
Mercedes car and made the name
synonymous with speed and endur
ance on the race tracks of many
countries, Jellinek perfected this car
while in control of the Daimler Mo
tor Company, and named it the Mer
cedes in honor of his daughter. The
world-wide success of this car caused
him to have the name, Mercedes,
added to his own. Ralph De Palma
vsed o Mercedes racing car several
seasons, which, equipped with Good
venr tires, won many races.
HEARST'S SUNDAY AMERICAN A Newspaper for People Who Thiniz — SUNDAY, APRIL 21, 1418.
|
l
. |
Reliability of the Maxwell Has!
‘ l
Made It Popular With |
Firemen. ‘|
Fire departments using motor truck
equipment —as most of them now do—
demand one quality above all others—
reliability—and the constantly in
creasing demand for Maxwell trucks
for this work is distinct recognition !
of its sturdiness of construction and
its siritability for a service which re
cuires more of a truck than do other
lines of vehicular work.
livery section of the country is now
numbered in the long list of Maxwell
users for fire-fighting work, and re
ports of performance are most satis
factory, both to the company and to
the municipalities which are using
the trucks. Fire chiefs are most en
thugiastic over the "always-depend
ablias” qualities of the Maxwell,
Though a prophet mav be without
hionor in his own country, this is not
recessarily true of motor trucks, and
the fact is proven because Detroit
row uses three Maxwells in its fire
departiment, with the chanceée of many
more being so employed. In the West
and Middle West many pieces of fire
‘apparatus are carried to and from
fires on the Maxwell chassis, and San
Antonio, Texas, has prescribed seven
Maxwells for the® protection of life
and property in that Southern city.
There can be no slip-up in fire
fighting work. RLives may depend on
the prompt arrival as apparatus asl
well as a prevention o 1 increased |
property loss, '
Therefore, the strictest lnqulries'
are made into the possibilities and
probabiliteis of performance of
trucks offergd for fire depart-l
ment work., The saving of llvel]
and the protecting of property are
omong the firet functions of any mu-]
nicipality, and to be a helper in this
aplendid work has become one of the‘
latest missions of the Maxwell, |
Chief H. M. Walker, of the Pierre!
(South Dak.) department, has
summed up the situation concisely in
a letetr in which he states, “I am
using a Maxwell truck for fire fight
ing here, and 1 find it is just right.”
Word received from the Eastern front
occupled by the British, in India and
kPersla. indicates that despite the very
'severe conditions that motor vehcles
ihave been compelled to conquer, tire
performances there ~ompars favorably
with those secured in our own coun
try under conditions that ars coneid
ered normal, Kvidence of this is found
in a letter just received by the (i‘ood
year Tire and Rubber Comvany, Akron,
Ohio, from Maglor W. G. Hutchinson, of
|Quetm (Baluchistan), India. The ma
jor's letter reads asg follows: “One of
your tires has run 5,70 miles over
country between India and Persia, where
there are no roads, and the surface it
'has had to cover has been one of ex
[ceuive roughness, including sand,
:}onea and every other surface for
. Which tires were never meant. For the
- whole of its life it has been on a Hup
'mobile car and has never had a single
puncture. T used it until 1 came down
|to the last layer of canvas, and still
carry it on the spare wheel." *
|
l
|
T Y
Denby Head Finds New England |
Awakened to Needs for '
Motor Hauling. |
b |
The Boston Truck Show, which |
opened March 2, is this year, more
than ever, of national importance,
is always considered the most impor
tant exhibition of motor trucks in the
jcountr_v, and this vear, more than
ever, manufacturers and dealers are
looking to it as a barometer of public
interest
. J. C. Ayers, vice president of the
Denby Motor Truck Company, was a
1; visitor at the Boston show, and is en
| thusiastic both as regards the value of
| the show itself and the business in
‘{r;oneral, that it indicates. On his re
turn, he said:
’ “The Boston show is always well
:»\'-urth while, but none of past years
| can compare with this one, either in
! exhibits or in buyer interest.
: “An outstanding featuro of the chow
was the demand from outside firms
tand of Boston houses. too, for trucks
for inter-city work. This presages a
new era in transportation that is upon
us. This year will see the highways
bearing a much larger share of the
freight than ever before. l
“Such a condition is inevitable, 'es-‘
pecially in New Eongland, With the
igroat manufacturing, largely of ma
iterial of military necessity, the rapid
- movement of freight is imperative.
|The rail and water lines are inade
'quate, and the highwayvs must bear
| the burden.
“We were in an excellent position
ito judge this, be¢ause of the reputa
tion Denby trucks have made in this
lwork, and the perfect adaptability of
the new 5-ton Denby made the exhibit
of ‘our distributors, The Henley-Kim
ball Company, the meeting center of
| those interested.
Most of the trucks sold during Jan
uary by the United States Motor Truck
Company, of Cincinnati, were driven
away from the factory. The shipging
conditions in Cincinnati were some bet
ter than in other sections of the coun
‘try, but still were not good. Forrest‘
J. Alvin, general manager of the com
pany, was. very much pleased with the
decision glven by a Detroit judge, who
decided against a purchaser who entered
suit because a car delivered by road
had the tires worn. This judge, in his
decision, stated that the courts must
take cognizance of the fact that the
railroads are badly congested, and that
in delivering its cars under their own
power the automobile manufacturers
make ugse of the only means of dekivery
Imw open to them. The Judge said
that this means of delivery did not add
tn the freight difficulties, thus making
| the prosecution of the war that much
| ensier. He said that the purchaser must
| stand reasonable damage occasioned in
' this way.
STOCKHOLDERS
OF EMPLOYEES
For years the Goodyear Tire andl
Rubber Company, of Akron, Ohio, has
believed in making stockholders of
such of its employees as have shownl
special ability and rendered highlyl
efficient service. The result of this
policy has been so utistac{ory that
the company recently offered to all
its employees a stock-purchasing op
portunity carrying one of\the most at
tractive investments that any large
body of employees have ever had
placed before them.
Tabulation of the results of the two
weeks' stock offer shows that more
than 6,000 employees have become
stockholders in the company through
the purchase of from one to ten shares
of the new issue of Goodyear second
| preferred, 8 per cent cumulative stock.
The amount subscribed by employees
‘at Akron and the various branches
| throughout the country reached in ex
lcess of $1,300,000,
In the past the company has dis
posed of its stock to employees on the
basis of five-year contracts, simply
setting aside the stock in the beme
ficiary’s name, permitting dividends,
both cash and stock, to accumulate
to the end of the period, when set
tlement is made. The effect was that
the employee really purchased the
stock at par,.though the payments
automatically took care of themselves.
However, in this instance the offler
applied to all employees, irrespective
of their terms of service. It was an
opportunity for every emplcyee to de
come a part owner and sharer in the
m'ofigs of _the company. 5
A broad and comprehensive plan
was worked out by which all em
ployees might acquire the stock on the
installment-payment plan. Payment
is made by deduction from salary of
the subscriber at the rate of $4 per
month for each share of SIOO. No
person was allowed to purchase more
than ten shares on the special plan,
although many indicated a desire te
obtain more than that amount,
Interest at 6 per cent is charged
against deferred payments and Qivis
dends credited quarterly at the rate
of 8 per cent. After the stock hay
bee paid for it can be sold, but te
induce each shareholder to hang on te
hig stock, the comapny will make a
cash payment equal to $3 per share
every vear for five years, beginning
March 1, 1919,
The plan of making stockholders of
its employees has been a great stim
‘ulus to loyalty and intelligent service
‘\\'orkmen, realizing they are stock:
holders, render a different quality ol
service than otherwise. Without doubt
this has been the basis of the famous
“Goodyear Spirit”’ of aggressive or
ganization, known from coast to coask