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U3ES AT +—
SHOAT TIPS
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Drive-Aways and Railroad Con
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gestion Proving Utility of
.
Automobile.
If there was any man at the Na
tional Automobile Shows who was in
clined to be.pessimistic as to the fu
iure of the real passenger-car it-would
be well worth his while to have a lit
tle talk with T. E. Jarrard, vice pres
ident and sales manager of the Ap
person.
There is nothing fooHsh about Jar
rard’s optimism. He knows what he
is talking about, and, as he would
express it himself, the more he in
vestigates the surer he is that all is
well with those passenger car compa
nies whose product and whose meth
ods deserve a prosperous future,
“I am neither a seer nor yet a
veiled prophet,” sald Mr. Jarrard,
“but I fail to find any real reason in
conditions or outlook for some pes
simistic expressions which I have
heard in the last six months.
“Of course, we are either in the
midst or the beginning of the most
trying tlme the country has ever
known. People are conservative, and
it is kind of up to them to do a little
bit more of it along the line of those
*hings which are going to be needed
by our boys at the front. Luxurtes
will have to be eliminated or at least
cut down, necessities will have to be
conserved, we will all ot us have to do
all ‘possible’ to preserve and provide
the heart and muscle to those who
are fighting for us.
“But the Government is not going
to Interfere with the passenger car
manufacturer. It 18 very true that
transportation facilitles must be first
considered for war purposes, very
true that we will have to do more
overland driving for dellveries than
ever before, but these very conditions
are bringing home to the minds of
thinking men more and more the fact
that the automobile has flnally and
forever passed out of the luxury class
into the class of economic necessities.
I have talked to a number of men.
and I find the feellng growing that
instead of using a train for short dis
tances the motor car is thetr chosen
method of conveyance. All this talk
of the shortage of gasoline interfer
ing with this end of the business I
find to be largely tommyrot. The
business man about town is using his
passenger car in his business. The
manufacturer of small articles who
finds that expresg shipments have to
be held up and delayed on accoant‘of
Government needs, is using his pas
senger car for these deliveries
wherever possible.
“Big manufacturers and merchan
dising houses are mores and mare
buying cars for their traveling repre
sentatives, they find the passenger
car is u real asset In their selling end.
“There may have been some little
excuse for this idea that the Govern
ment would have to cut down a little
in the manufacture of cars, but this
talk that the Government is going to
‘throftle industry,’ and things of that
sort, or that it is aven going to inter
fere, are things that are being proven
a fallacy more and more every day.
It is not necessary for me to go Into
the reasons, we all know them; all we
should do 18 read between the lines,
use every day common sense and the
answer as to the assured future of
the passenger car dbusiness is perfect
ly obvious.”
The owners ofMFmrches in the
Southwest are partienlarly grateful to
the automobile that enables them to
oversee the actlyities on their lands. In
a few hours the ranch overseer may
now make a review of his plantation in
a car, whereas a few years ago an all
day’s trip on horseback hardly sufficed.
Mr. Willim Maey, of Grant, Texas, is
one of these ranchmen, who employs an
automobile in acquainting himself with
the affairs of his ranch, and his success
has been so conspicuous as to cause
two other ranch owners to secure his
managerial ability on their places. Mr.
Macy makes his %u!ck car serve tn the
overseeing of the three large ranches.
Last year he ran his Goodyear tires
15,000 miles in this service.
IT is comfort to
- know that your car
is a better performer.
This Hupmobile is
I 5 per cent better,
on all points of per
formance, than the
preceding model—
which made the very
name Hupmobile
mean superior per
formance. '
THOMPSON MOTOR CO.
455 Peachtree St., Atlanta, Ga.
reenMenNeeded
ere for Bvery
lage “Over There”
B :
man ‘o ccieep men ‘over here
doing yox, ed and equip one
teen?” aslaf}{ow well are you
Motor Car Com one of the fifs
“Look about yal of the Dort
that those who a.
help keep Uncle Qu will find
healthy and efficient %, most to
drive automobiles. Not ¢Boldiers
the backbone of all dired who|
in connectioa with the wut'hey
their private pursuits they a}\ty
forming their work more speedil?
better because of their ecars.
T, i+ -T L B DVIIOEY 50 N W N RPN IR | RSPER ae s N
“Those who subscribe most liber
ally for Liberty bonds and for Red‘
Cross, Y. M. C. A, Knights of Co
lumbus and other war philanthropies
are the same folks. The means they‘
contribute are in part the dividends
they draw from the motor car in
Pealth and the ability to do things,
quicker. |
“1 believe that a census would dis
close a predominant percentage of
car owners able to show a large!
anouvnt of valuable time saved and
applied through the employment of
their cars. Therefore the purchase of
a car in these times is to be looked
upon as an investment rather than
an expense.” }
1
.
Speaking of the 1
Beautiful Spring
eau pring
a——
By WALT MASON.
The spring is here, with Dees and
birds, and so I raise my spiel; gee whiz,
I simply can't find words to tell how
good I feel. I always wheeze and sneeze
and cough, when winter's blasts an‘
sprung; the winter froze my sideboards
off, and spolled my larboard hum The
winter, long and dark and colgl puts
crimps in any lad; the winter made me
feel so old T seemed like Noah's dad. |
The asmngtime brightens up the
plains, rejuvenating men, and I can take
my trusty Haynes and hit the road
again,
The wise men say, “With war (m‘
deck, efficlency’s the plan; and every
man must sprain his neck, and do the
best he can. And if a man would do his
best, would get right down to tacks, and |
show some curves in vim and zest, he
must at times relax. He can’t keep up
a winning gait, no prizes will be won,
unless he keeps his head on straight, |
and has his share of fun.” ;
All day I work to beat the band, that
I may buy Thrift Stamps; I'm sawing
wood, I'm pounding sand, I'm cleaning
coal ofl lamps; I'm loading hay on
creaking wains; I'm painting barn or
gate; and then at dusk I take my
Haynes, and ride nine miles or elght.‘
And then I am no longer stale, the‘
ride refreshes me; tomorrow I can earn
more kale, and buy a stamp or three. ‘
The springtime is a lovely thing, for
then the flowers upshoot, and then the
hens and robins sing, and lay all kinds
of fruit. And that is when we ought to
sow our prunes and nutmeg seeds, and !
slosh around with spade and hoe, and
kill the growing weeds. It is a patri
otic stunt to cultivate our greens, to
feed the armies at the front, and can
the submarines. |
So we should keep our nerve and pep,
we should not loaf or lag, or moon
around with dragging step, like some
old treadmill nag. And I prescribe the
car named Haynes to keep the boys in
trim, to drive away spring’s aches and
pains, and fill their breasts with vim.
George L. Brush, Canadian represen
tative of the Elgin Motor Car Corpora
tion, who has placed distributing agen
cies for the Elgin Six throughout Can-‘
ada, from the Atlantic to the Paciflc.‘
points to the prosperity of that countr.v‘
and the number of automobiles in the
Dominion, placing her third in th elist of |
the world's largest car owners. The fig
ures show that in 1915 Canada fmported
approximately $7,000.000 worth of motor
cars and parts; in 1916, over $9.500,000
worth, and in 1917, nearly $15,800.000.
The estimates, which are conservattve,
place the number of cars in Canada at
over 150,000 with 75,000 in Ontario,
which has 2,500,000 populatton. The fg
ures further show that Canada has one
automobile for every 57 people, and that
7,346 passenger cars, of a value of $4,-
712 43§ were imported into Canada_ dur
ing the first six months of 1917. Al
but five of these cars came from the
United States. The imports of automo
bile parts were valued at $3,184838.
The estimates state that Canada will
purchase 100,000 cars this year, or an
increase of 85 per cent over pre-war
buying.
HEARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, APRIL 21, 1918
ok iBl s - 4_____________’_———‘______,_._——“;:“’“::::3:::_“;
UTILIT OF THE
- PAGSENGER CAR
Helps Doctor, Lawyer, Salesman,
Wife, Father and the
| Children.
By GEORGE A. KISSEL,
President of Kissel Motor Car Co.
«It is with the advent of the auto
mobile that the business world struck
q pace that has become characteristic
e b se el St A
JEEOND W S
the twentieth century and a neces~ ‘
. of the present time, enabling
H.g to do big things at & saving
ph-" v in time and money, but of
‘N‘_T“:a,nd mental exertion.
L iath. . i e =22t
1 T TP T
bile In igndability of the automo=:
quiremenqg the transportation.re
business aiowners in all lines of
caused a depiwcial activities has|
it which can nace being placed on
other labor and .duplicated in any
or appliance. Thissaving machine
ables owners to pratendability en
on their time, whicAly double up i
creases the results of ti turn, in
“The story of a ploneeractivities.
conducted two court casyer Who
same day by using his car on the
him back and forth between whisk
court buildings where the casestwo
being held, is an apt illustraticre
the automobile’s ability to inecréf
the owner’'s activities by doubling R
time,
“The big mercantile houses and
rranufacturers who equip their sales
men with automobiles is another in
stance. Their salesmen cover more
territory in faster time and less ex~
pense, without draining their physical
or mental energy.
“The doctor, with his horse and
buggy, was better than walking, but
even at that he was many tlmes too
late, due to the limitations of horse
flesh, but with the advent of the auto
mobile, the doctor not only makes
more calls in the same time, but he is
better able physically to cope with
additional cases and emergency calla,
“There is a certain town in a West
ern State that is reported to have a
car to every twelve inhabitants, With.
out a doubt this town will soon out
strip its neighbors, because its people
are equipped to accomplish more 1
less time and are not depending on
the old-fashioned transportation
methods, nor are their activities
bounded by a railroad time table.
“Harriman made his executive abil
ity a vital force many hundreds of
miles from where he was sitting by
the use of the telephone. Business
executiveg of today are able to per
sonally oversee the different business
interests of their institutions by em
ploying the automobile as a means of
individual transportation, thereby in
creasing their personal efficiency by
doubling their time,
“And in just the same way that the
automobile has increased man’s effi
ciency and economy of time during
his business hours, so it is accom
plishing the same results in the home,
While, heretofore, the week-end was
usually spent in staying indoors, to
day the family with an automobile
drives out in the open, giving their
physical and mental faculties a com
|plete rest from the week’s work and
activities.
“All the week the wife and mother
has been spending her time in the
home or attending to social dutles,
tgfi children have been going to
s®hool, while the head of the house
has been working hard at the office,
or factory, as the case may be.
Through the unlimited utility of the
automobile and its ability to give un
interrupted service, every member of
the family is benefited and gets a
complete rést, so that when the new
week starts they have fully recuper
ated from the activities of the past
week and are in fine condition to
tackle the duties and work of the new
week,
“This ddaptability of the automo
bile to the transportation require
ments in business, home and social
activities, has done more to create a
new standard of personal efliciency
than any other one cause.
‘ “With the business or professional
‘man, it has made him see that he can
increase his activities without a cor
responding increase in money or time
or effort. The comfort which the au
tomobile gives to owners, the rapidity
with which it enables him to get
about, the ease of handling and tak
ing care of the car, have had a natur
ally stimulating effect on his activi
ties. It has made him desire to do
more and better work.
“Perhaps no better example of the
increasing interest in life which the
automobile induces, is that of speed
ing up the individual’s activities in
patriotic and philanthropic work. From
President Wilson down to practically
every member of the Cabinet, Con-,
gress and the House of Representa
tives, officials and executives in the
military and State Departments,
practically every branch of Govern
ment work, the automobile has been
brought into use to speed up the in
dividual’s activities, so that the ma
tion, as a whole, can maintain a pre
paredness pace that will leave no
doubt in the eyes of the world that if
the race is to the swift as well as the
strong, Uncle Sam will be in the lead
at the finish,
“The automobile hag fitted in so
naturally to the individual’s transpor
tation requirements that we hardly
realize how valuable it has become.
That it will prove more of a necessity
as time goes on is certain, because
manufacturers, realizing the inesti
mable help the automobile is render
ing to every branch and twig of the
nation, are continually making thelr
product as nearly 100 per cent effi
cient as human ingenuity and manu
facturing skill can produce.”
Car to Drive Herd
Cattle men on the Western ranches
are now using motor cars where they
once used cow ponies and they find them
‘a marked improvement.
' Judd, of the Olympian Motor Sales Com
. “Ome stockman,” writes Manager
pany, Salt Lake City, ‘“uses an Olympian
car to drive his herds to market during
the hot weather. The car makes driv
ing in the cool of nights possible. He
gets the herd started ahead of him and
then starts, with cattle braying and
horn honking. In this way he gets the
cattle to market in record time.”
Light motor cars such as the Olym
pien are widely us4l on the range for
masy kinds of work where horses were
formerly employed. They enable the
cow men to get more work done, thus
conserving the food supply.
. This is one of the many reasons why
the motor cur is a necessity in the
country.
Claims Are All Right—
But Only Proofs Count
\ ;
S. 6 \
R o " 7RS
3 M’,“"
B s
Yen s ) G
.:) &/
1
“Mst Miles Per Gallon”
“Yost Miles on Tires”
TfigCfl .. $ 828 /
Causi R3S i
vwé\,}:h All !
Wealer Top . . 933 t
5-Pass. Adan .. . 1278
6-Pass. T\yn Car 1275 |
Al grices \o. b. Detrolt
Wire wheels ryglar equipment
wirth Mn%‘l‘w- Cas
LA 7
»ffifer/‘;"l|
'L'@;"Ttiei,."lf
|
|
Jos. G. Blount,
DISTRIBUTOR
451-3 Peachtree Street
Ivy 4152-3
Atlanta, Georgia
Any maker may claim for his product all the qualities there are. 'That is his
privilege. He |may even think his claims are justified.
You read the advertisements, so you know that makers, as a rule, are not over
modest in that regard.
If you believe them all, they all make super-cars.
In your experience, that theory doesn’t hold.
Maxwell is different.
We'never claim anything we cannot prove.
As a matter of fact we never have claimed anything for this Maxwell that has
not already been proved in public test and under official observation.
Maxwell claims are not therefore claims in thie ordinary sense—they are state
ments of fact—proven facts.
They are, in every case, matters of official record attested under oath.
For example: The famous 22,000-mile Non-Stop run was made with the
Maxwell every minute under observation of the A. A. A. officials.
That still remains a world’s record—the world’s record of reliability.
That particular test proved about all that anyone could ask or desire of a motor
car.
Among other things it still stands the world’s long distance speed record.
Just consider—44 days and nights without a stop, at an average speed of 25
miles per hour!
And that, not by a $\2,000 car, but by a stock model Maxwell listing at $825.
You will recall perhaps that a famous high powered, high priced six in a trans
continental trip made 28 miles average over a period of five days and eleven
hours.
Now compare those two feats—one of less than six days, the other of 44 days.
You know automobiles—which was the greater test?
Is there any comparison on grounds either of speed ‘or endurance?
Proves you don’t need to pay more than $825 to obtain all the qualities you
can desire in a motor car—if you select a Maxwell.
For that Maxwell Non-Stop run was made, not on a track but over rough
country roads and through city traffic—average of all kinds of going.
And—listen to this.
So certain were we of the condition of the Maxwell at the end of that great
feat, we announced that at the stroke of eleven on a certain morning, the car
would stop in front of the City Hall, Los Angeles, for the Mayor to break the
seal.
Five seconds after he had pulled the switch plug and stopped the motor after the
44 days and nights continuous running, she was started again and off on a
thousand mile jaunt to visit various Maxwell dealers.
How is that for precision—certainty of action? That incident brought a storm
of spplause from the assembled thousands.
Hill climbing?—this Maxwell holds practically every record worth mentioning—
especially in the West where the real hills are.
The Mount Wilson record—nine and one-half miles, 6,000 feet elevation!—was
taken by a stock Maxwell.
Two months ago a 12-cylinder car beat that record by two minutes.
Then—three days later—a stock Maxwell went out and beat that 12-cylinder
record by thirty seconds! Pretty close going for such a distance and such a
climb—wasn’t it?
So Maxwell still holds the Mount Wilson honors.
Ready to defend it against all comers too, at any time—a stock Maxwell against
any stock or special chassis.
Economy—also a matter of official record. '
Others may claim—Maxwell proves.
Thousands of Maxwell owners throughout the United States on the same day
averaged 29.4 miles per gallon of gasoline.
Not dealers or factory experts, mind you, but owners—thousands of them—
driving their own Maxwells.
Nor were they new Maxwells—the contest was made by 1915, 16, and 17 models,
many of which had seen tens of thousands miles of service—three years’ use.
Nor could they choose their own road or weather conditions—all kinds were
encountered in the various sections of the country.
Good roads and bad—level country and mountainous regions—heat and cold—
sunshine and rain—asphalt and mud.
And the average was 29.4 miles per gallon!
There’s economy for you. And under actualjaverage driving conditions—not
laboratory test.
But that isn’t all.
The greatest achievement of this Maxwell was in its showing of speed and relia
bility and economy all in the same run.
In that 44 days-and-nights Non-Stop run, though no thought was given to
either speed or economy, it still remains a fact of official record that the Maxwell
averaged 22 miles per gallon and 25 miles per hour.
Now you know that speed costs—and that economy tests are usually made at
slow-speed——closed-throttle, thin-mixture conditions.
You know too that you can obtain economy of fuel by building and adjusting
for that one condition.
Speed you can get by building for speed. Any engineer can do that.
But to obtain that combination of speed and economy with the wonderful
reliability shown in that 44-days Non-Stop run—that car must be a Maxwell.