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DEVOTED TO THE INTERESTS OF THE MEN _..u_ml.m}&m ‘Kmmwo MAKE AND SELL ATLANTA PRODUCTS \
Mr. Fort, of Lamar-Rankin Tries
to Send All the Unsuccessful
Salesmen Away Pleased.
The very first man that you meet
when you enter Lamar & Rankin’s is
a very kind gentleman by the name of
Fort. F¥Friday after having turned The
Firing Line man down for the steenth
consecutive time, he said: “You know
it is a whole lot harder to buy than it
is to sell. I have tried both ends of
the game, and I find it very hard to
turn a man down and still send him
away In a good humor.” Not many
buyers are that considerate of the
feelings of the seller, and it might
make life a lot easicr if a few more of I
the buyers in this country would try
to send the salesman away in a good
humor, even though he could not buy
from him. There'is nothing like the
training that the road gives a man to
teach him how to treat his feliow
creatures. The man on the road has
to deal with so many different kinds
THE S. P. RICHARDS CO.
PRINTERS’ PAPERS, SCHOOL SUPPLIES and
DRUGGISTS’ SUNDRIES
WHOLESALE ONLY Established 1848 ATLANTA,GA
- Dealers:—
SUNSHINE i ronmats iwiches
FAST SELLERS §
Phone, Write or Wire
gIgNM§!chI§LPEANUT BUTTER CO., AJ!.'IN\MIJI
OF EVERY SIZE FOR EVERY PURPOSE.
FRANK REVSON — ATLANTA
“We Have It—Can Get It—Or It Isn’t Made.”
QAR (Carhartt Overalls
e —-——anmma) Best For Wear
@m Write for Prices
R e Hamilton Carhartt
| TROUSERS Cotton Mills
ATLANTA
EALERS--
Queen Hair Dressing
\\rr,:’-—:: Is being widely advertised in your locality. It
TR will pay you to stock this preparation and be
| Q\JEEN‘ able to supply the demand that is sure to fol
| F il low. DO IT NOW and secure the bulk of the
!‘ @\\l trade. ‘“Queen Hair Dressing’’ gives perfect
‘!lh jSI“G || satisfaction and is a sure repeater. It pays to
1 &P@*‘; | encourage the sale of this preparation.
e
L We Are Also Manufacturers of—
Queen Medicated Skin and Scalp Soap, Queen Brown Face Powder,
Queen Rose Face Powder, Queen Peroxide Skin Cream
ORDER FROM YOUR JOBBER TODAY!
HE HAS ANY ASSORTMENT YOU WANT
Newbro Manufacturing Co., 25 Ivy Street, Atlanta, Ga.
EVEN THE SQUIRREL HAS FORESIGHT
ENOUGH TO PREPARE FOR THE FUTURE.
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Learn a lesson from this little fellow and order your barrels while
you can get them and while the price is still low.
We can supply your needs now—ORDER TODAY.
| H. SMITH
Makers of Barrels Exclusively. M. 991-L. 250 Decatur.
Bailey and Barnum of the Sim
mons Plating Works Make
Old Things New.
BEveryone, no doubt, has heard of
Barnum & Bailey, but have you heard
of Bailey & Barnum? These two fel
lows are electro-platers at Simmons’
Plating Works, and it is very inter
esting to watch them do nickel plat
ing on iron, steel, brass, etc. They
do not put it on with a shovel or a
spoon or a knife and fork, but by the
latest electro-plating process. When
they get through with an article it
looks like new and it really is as good
as new, hecause the plate is all that
le'ver wears off and they put that on
themselves. When an article is re
plated it is really made new.
e
of “nuts” that he certainly appreci
ates a 100 per cent human being.
Tet's get more good humor into our
everyday dealing with each other. |
HEARST'S SUNDAY AMERICAN — A Nowspaper for People Who Think — SUNDAY, MAY 19, 1918,
N N NN NI NN NS NI NI SIS IN SIS
L. SATTERWHITE, one of
o Atlanta’s best known
furniture men, who is now
with the Empire Furniture
Company.
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After an absence of about a year
from the Empire Furniture Company
—a company that he helped to estab
lish—the friends of J. L. Satterwhite
will be interested to know that he has
returned to this well-known Whitehall
street furniture house, and is as busy
as of yore serving his friends. Mr.
Satterwhite has lived in Atlanta for
the past twenty-five years, and is not
only accounted one of the best furni
ture men in this section, but in a so
cial and personal way numbers and
holds a large circle of friends. His
connection again with the Empire
company brings not only plaesure to
his friends and acquaintances, but
likewise brings added prestige to the
popular furniture emporium.
New Line Read
ew Line neaday.
M. L. Minor, of the All-Star Manu
facturing Company, has been busy
during the past week getting out the
new sample line for the fall and holi
day trade. The whole sales force of
the All-Star Manufacturing Company
will be on the road next Monday with
their new lines.
s THE
AN
4 m;fi HIRSCHBERG CO.
99 99 7= @Bl OFFICE and
’# 55{-?5 %@7’ scC ;1 ooL
Oy suppLiEs
" Atlanta Georgia
-
Kimball House |
ATLANTA, GA. |
Al ‘
i . £ ? ‘
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w«u@‘*flm :
bt FORR NTREE A
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Rates $1 to $3.
Centrally located,
LR, ek ®
C. L. Dinkter, Asst. uqr.'"
OF THE SOUTH. THEIR
LOCATIONS AND RATES,
ARKANSAS.
Little Rock—
Merchants: Hotel, SI.OO up.
FLORIDA. )
Jacksonville—
Aragon Hotel, $1.50 up.
Burbridge Hotel, $1.50 up.
Duval Hotel, SI.OO up.
Lakeland—
New Tremont Hotel, SI.OO up.
Orlando—
Empire, $2.50 up, A.; $1.50 up, E.
St. Augustine—
St. George Hotel, $3.50 up (A. P.)
Sanford—
Hotel Carnes, $2.50 up (A. P.)
GEORGIA.
Atlanta—
Hotel Aragon, SI.OO up.
Imperial Hotel (Family). SI.OO up,
Kimball House, SI.OO up.
Rome-—
Third Ave. Hotel, SI.OO up,
Savannah—
Hicks Hotel, $1.50 up.
LOUISIANA, !
Ne'w Orleans—
Hotel Monteleone, SI.OO up.
NORTH CAROLINA.
Charlotte—
Selwyn Hotel, $1.50 up.
Hendersonville—
Carolina Terrace, $3.60 up (A. P.)
Raleigh—
The Yarborough, $1.50 up.
Wilmington—
The Orton, $3.00 to $4.00
TENNESSEE.
Chattanooga—
Read House, SI.OO up.
Knoxv lle—
New Cumberland, SI.OO up.’
Hctel Ramsey, 75¢ to $1.50.
Stratford Hotel, SI.OO up.
TEXAS. |
San Antonio.— |
Gunter Hotel, $1.650 up.
Some Idea cf Those Which Con<
front Dry Goods Retailers ‘
of the Country, |
With the time arrived for ma.kinsi
plans for next fall and winter, it ls;
felt that the retail dry goods mer-‘
chants of the country now are facing
on> of the most critical periods in
the whole history of the trade. Cau
tion is being urged on every hand,
and it is pointed out that sound judg
ment was never so necessary as it is
today in solving the problem, not only
of what and how much to buy, but of
when to buy it. The changing com~}
plexion of business due to war condi-‘
tions which, it is thought, will become
more pronounced as time goes on, and}
the uncertainties as to future sup
plies ‘and prices, must all be given
careful consideration if false steps
which might prove fatal are to be.
avoided. |
“Retail merchants may imagine that
they have had problems to meet in
the past,” said E. L. Howe. execu
tive secretary ¢ the National Retail
Dry Goods Association. “Such prob
lems, however, were of small impor
tance, whatever they may have been,
compared to the problems which mer.
chants must solve in the future. Ever
since the opening of the war I have
used every available opportunity to
emphasize the fact that business was
going through a great readjustment,
that business would be good but dif
ferent, and that the merchant who
would make good would be the one
with sufficient vision to foresee the
changes and plot his work according
ly. A great many of these changes
have already come but not until now
has retail business begun to feel the
full pressure of war conditions.
“Precedent is of practically no value
at the present time in making future
plans. We are sailing an uncharted
sea. For example, the retail mer
chant must meet the changed condi
tions occasioned by the placing of em
bargoes by the War Trade Board upon
imports and exports. It is quite prob
able that such restrictions will
tighten rather than loosen while the
war lasts. The plans of the Gov
ernment have to change to meet the
changes in the various theaters of
war. Probably a million more men
than was originally planned will be
called to the colors this year. This
will require more material, more food,
more supplies of every sort, and more
transportation both by land and sea.
Practically every industry in the
countrv will feel the change.
“The Government has taken charge
of the wool supply and may very like
ly take similar action regarding cot
ton and cotton manufacturing. Pres
sure to reduce the production of non
essentials will undoubtedly tighten so
that labcr and raw materials may bi
diverted to more necessary articles. I
is not unlikely that merchants will
face simplified styles, or at least some
restriction in the range or variety,
They will most certainly face a
change in the character of the mer
chandise which will be wanted. The
people will purchase freely, but their
purchases will be confined more to
staples and to necessities. The labor
situation is one that must also re
ceive careful consideration. It is not
likely to improve while the war lasts.
“Merchants are now facing the ne
cessity of making plans for next fall.
There are those who are in a position |
to be well informed who believe that
the market on some merchandise will
charge in a price way, and that we |
shall see lower prices in the not far
distant future. This is a phase of the
situation which merchants can not as- ‘
ford to ignore. The question of future
prices must be weighed against the
prospects for future supplies. Mer
chants must decide for themselves
whether it is best to pay present|
prices in any given line and be assured
of their stocks or whether it would be
wiser to wait until some idea as to
what course prices will take can be
obtained. We have for some time
urged merchants to give careful con
sideration to transportation by motor
trucks, and this subject will be dis
cussed most thoroughly ag the meet
ing of our association to be held in
Chicago the latter part of this month.
“During the last year we have seen
some phenomenal advances. I have
just received a tlegram from a mer
chant in California, who states that
an ordinary nightgown of 64 count
muslin, for %hich he paid $5 a dozen
in the beginning of the season, was
invoiced to him the other day at $11.50
a dozen. A standard make of cam
bric waists that was $2,35 is now
$4.50. All of these advances compel
the retailer who has to pay them to
charge a proportionate increase to his
customers, and he is likely to be
blamed by them and accused of prof
iteering, when such is ont the case.
The purchasing public must feel that
prices coming to them are fair, other
wise there is bound to be a harmful
reaction.
“Summing up, the retailer is. facing
problems that mugt be solved, and in
solving them he must have vision and
must take into consideration every
angle of commercial and political life.
Merchants are fating more than a
mere buying and selling proposition.
Personally, I believe that they appre
ciate the conditions and that they are
using every endeavor to solve these
great problems.”
! MORE CHICKEN FOR GEORGIA.
One of the best rules which has
‘been passed by the Federal food ad
lmlnistrau'on is that passed by Dr.
Andrew M. Soule, Federal food admin
istrator for Georgia, effective May 15.
It is that no chicken weighing less
than one and one-half pounds can be
soid or offered for sale for the pur
pose of slaughter in the State of
Georgia.
For years retail dealers have had
to accept a large number of diminu
tive “pee-wee” chicks in almost every
coop they buy. If they offered them
for sale it would be at a loss; nobody
wanted them; if they were bought the
purchaser was dissatisfied. But in
most cases they stayed in the coops[
and died. If turned loose the rats
caught them. So, first and last, the
grocer was the loser. These little
chicks left with their mothers for
three or four weeks would gain from
one-half to one pound in weight. We!
are firm in the belief that this right
eous rule will save at least a millioni
pounds of chicken to the people of'
Georgia. On behalf of the people of
Georgia we tip our hat and thank Dr.l
Soule and his executive secretary,
Major D. F. McClatchey, for their in
vestigation and rules in this matter,
(i H"4][s9 LA9 bo vou
1% I o 1 ol |'> —0 || rememeer
VIR N SR e LAST WINTER
— | |||/ CosEN g &7 E i 9
;//;:' | THAT 4\ {, L@ ,&ugv &
s Ay NG &
¢ il || &,
| e S
HALF OF THE HOUSE WAS COLD
YOU COULD HAVE HAD EVERY ROOM IN THE HOUSE COMFORTABLE IF
YOU HAD INSTALLED A
e e Larg €
Cast (ESETH? & :ak
e (@) Radiating
;‘»3?‘ } . A ,_7 R*' " 4 S f '
ron SigEEE = durtace
'Q*i\ 4o e SERGT
Moncrief [ S, g
LS = Double
uplex g e F :
e ———
Large Grate Surface—Top Return Flue
Simplicity, Durability, Economy, Cleanliness
MONCRIEF Furnaces are scientifically correct and construct
ed for maximum heating efficiency with minimum fuel consump
tion. Their installation means balmy, even temperature—not in one
room only, but throughout the house—you will be healthier this
winter if your house is heated uniformly all over. THE FUEL
CONSUMPTION IS LESS THAN IF YOU HAD GRATES OR
STOVES. .
MONCRIEF Furnaces cost very little to install and in spite of
the recent rise in raw materials WE HAVE NOT ADVANCED OUR
PRICE PROPORTIONATELY. We can not, however, guarantee
the present low price indefinitely and we would advise that you get
in touch with us immediately.
Be Perfectly Co~ ~ “le This Winter With a MONCRIEF—Write for Free Illustrated
Folder With Full Information.
139 SOUTH PRYOR STREET, ATLANTA, GA.
7C