Newspaper Page Text
2C
Products of Local Rubber Organi
zation to Have Wide Dis
tribution,
Plans of the Doss Rubber and Tube
Company indicate the campalign to
advertise the punecture-proof inner
tobes and automoblle caslngs manu
factured by the corporation will be
one of the most extenslve ever Inaun
gurated to exploit Atlanta products
According to T. J. Davis, vice pres.
fdent and gencral manager of the
company, it will e only a few rhonths
after manufacturing operntions begin
when the products advertised for sale
in every State will take a consplcu
oue place in the motor car world
The initial campaixn wiil begin in
the local newspapers and followed
subsequemtly with poster, billboard
and through other meaiums, which
will give the Doss products a national
reputation. The sales feature of the
bhusiness will be supervised hy a man
weil known in the rubber industry,
who soon will be identified with the
local organization
Dr. N. €. Doss, president of the
company, returned last weck from a
business trip to New York and Tren
ton, whare he went for conferences
with manufactarers to expidite ship
ments of machinery to he installed at
the big factory opposite Fort Mc-
Pherson.
“Northern manufacturers declare
there I 8 an unprecedented demand
throughout the country for all ruhber
products,” said Dr, Doss. “Confidence
in the success of the Doss Company
is expressged everywhere among prom
inent rubber men who have manifest
ed an interest in our plant”
Stay on the Job
And Become Part
'
Of Big Industry
One of the things which militates
most strongly sgainst the peoermanent
success of most men in nearly every
divigsion of the automobile industry, s
their proneness to auit their jobs at
the slightest opportunity or with no op
portunity at #l-but there fs a sure
cure, which is prescribed by B. G. Koe
gu:r, manager, Hyatt Rufl»r Bearing,
troft.
¢ “1 call the habit of getting tired of a
{oh. ‘roamer’'s cnnui’,” gald Mr., Koe
her, “but that phrase is not exactly de.
seriptive. The chap who ls always
chnnxhw jobs, generally Isn't one of
these ‘tireyl’ fellows-he fs, In most
cases, a live man with plenty of abil
ity —sometimes super-ability. He
breaks Into a new job and his active
mind has soon exhausted all its evi
bt !éi- oßy & S =
l\% ‘'. g‘\ : e A , 3’ A ' e ,\/,."//5
i FEP AR 78l (ARG Pt
e S e =y
| 4 At
(N7~ THE WAR TA , Tl
4 \Xt of 2 Cents a Gallon on “
) STy
R & G-A-S-O-L-I-N-E e
‘ ‘i Is not worrying motorists who are /
| using W= =4
3
o~ // t -
\f"" £ ’&“ ".vl
L
S They have learned from experience that WOCO =" ¢ ]
| PEP produces MORE MILES PER GALLON |(|E——=\o¥
! j AND LESS CARBON than any other gasoline. : {
| - ~|" S, ! Go to the nearest filling station and
‘ % fi have your tank filled. Just try it!
=1 Woco Oil Company [[>. ‘
0.0 OF GEORGIA ¥ a 8
\ K. E. TURNER, Vice-Prest. and Gen. Mgr. ";; \' b
| I = \ STATIONS AT \\ r
RN ' b Whitehall and Stewart Ave, Peachtree and W. Peachtree
,\ l Edgewood and Ivy Sts. Marietta and Bartow Sts,
: 5 Edgewood and Boulevard (Kimball's Pharmacy) e
8 : Our Whitehall Station RN
IS OPEN 7 (s "*"fi‘%,‘ >
| \ ‘ DAY AND NIGHT @\ oaerdill(:
| _ e W AN
L /f“* i ;& R
: : R ' N o
ee\\ GG . TG ' 2 e
First Shipment of Wilsen Trucks
Received by Chas. W. Tway Co.
PO,
£ 5 | i
o % 7
z?v L R v R R T ’._, sVi LR %
B, B .
Ty 'Z~/ / -,:' 2 . M :
s % f Vil 5 s, ;
g o “
o Fo g N 1 4
& a 5 v/ s 7 % £3
¢ w o Y . s e 4 P %3
4 L e Ll e ' %
Ao , T ‘,?'?”" 1» /A % g‘ ’,;,' ’4
/ T N Lo e AP &
4 ;{ ; s i ARG i 4
o o poon % R B i
gac ) I e N, @
¥ 3 4 R BBy oy %
R xew) A s :
& | L
WM s Z
i 7 5 b s, R K% g YHE
o i 54 L e « AR — AP R S
R & Lt e d S
F 1 ” 2, e g
k\;,'..’r 'g} .’f, # ,fi : o B : %
AT ey A Py e p sOB i
¥ 2 L T SR R e Bok : ¢ %( f "s 2k £is
R e X i i R ¢ P % i
; - ‘_&-’ ¢ .5 o/
’ 4 - ‘ o ’é
R o r
R B 3, i e 3 ot 5 2 Ry T 1 R R, a
Loule Lanford, advertising man
ager of the Charles W, Tway Com
pany, at the wheel of one of the new
Wilson two-ton worm-driven trucks
which was unlonded here Thursday
by the Tway Company,
This 18 the first shipment recelved
in Atlanfa, but they regnrt their
dealers all over the South have al
ready become very enthusiastic over
the performance and salability of this
truck, and they report a very brisk
busuliness on thelr new line from the
beginning.,
G. K. Trego, the man beside Mr.
dent jossibilities—the things the other
occupant of that position had overlook
ed. He works out these possibilities
and then takes it for granted there are
no other veing that lead te pay dirt, |
“Perhatps It I 8 because the automo
tive business I& such a young, live, ac
tive business that it has a super-abun
dance of these l"vo wites who are al
ways quitting their jobs and getting
other positions ‘just as (ond'—»but gel
dom better. If this sort of man-—-who
MIAKRNT'S SUNDAY AMERICAN — A hgwgp_@per for PQ_QR]Q Who Think — SUNDAY, AUGUST 18, 1918,
Lanford, i& a truck sgpecialty man,
having been with the Gramm-Bern
stein Motor Truek Company for some
time, and he will assist in the dis
tribution of this popular truck.
This I a complete line of trueks,
offering & ore-ton, two-ton, three
und-a-half and five-ton capacities.
Charles W, 'rwag controls the sale
of the Wilson grucks in sleven South
ern States, and he is algo distributor
for the entire South on the Haynes
and Elg'n passenger cars. The
Charles W, Tway Company are verv
proud of their latest acquisition ani
is altogether 100 numerous—doesn’t
learn wisdom before too late, he will do
a deal of permanent harm to himself
and to the automotive industry.
“Thers 18 a cure. Here it is:
“look at your job once a week as if
it wera an entirely new work.
‘“Pfo do this 18, at first, difficult, but
after a sew suceessful attempts, assum.
ing the fresh viewpoint comes with con
stantly greater ease.
“Once a week the man afflicted with
from all indications this truck will
prove a winner with the business
man, as it comprises the very best
units obtainable, being driven by the
famous Timken worm drive; hag
(‘fontinental red seal motor, transmis
sion amidship, but the Tway Compa
ry claim one of their best points is
their massive solid one-piece rear
axle housing, which is eertainly a
giant for strength and rigldity to the
read censtruction, The Charles W.
Tway Cémpany are the most exten
sive distributors of passenger cars
und motor trucks in the South.
worker’s ennul should start into his
work as if it were an entirely new op
portunity which he had long coveted.
He should rearrange his desk—his of
fice furniture. He should get a new
slant on things. His job will then be
always new to him—he'll be so busy
lmpmvihf the mM{:afls he uged the
week before that he won't have a
chance to t%ke his job for qrnntod—
he'll ’be too busy to contract ‘roamers’
eénnul.” "
Their Forceful Recommendations
Increase Demand for
Car.
It is not an unusual incident for a
person to call at a Liberty salesroom
and, without solicitation or demon
stration, buy a Liberty car. During
one week recently the Judd-Brower
Auto Company, distributors of the
Liberty car at Salt Lake City, made
three salts in that manner.
Aftér the third sale, made to Willis
Broekbank, a prominent citizen of
that locality, George T. Judd, busi
ness manager of the firm, made up
his mind to find out just what it was
that would cause a man to pay down
his goed moeney for a car which, to
all appearances at least, had never
been demonstrated to him. This is
what Judd found:
“Our owners are proud of the Lib
erty car., They are eager to have
their friends and neighbors know ot
its good qualities. They wélecome a
chance to explain and demonstrate
its difference, Y
“We fitd that Liberty owners have
been credited with exceptional eour
tesy because of their willingness to
give the pedestrian a ‘lift)’ They are
E O 1 .T.S.STTT RSSAR L e
T B B, O A B . LA 5 R 8.0 5 35 55 23 38
The KOEHLER TRUCK, designed and especially built to take
care of the business of the ordinary merchant, manufacturer and
distributor, is here and fills the bill in every particular. It fits in
price, it fits in its superb wearing qualities, it fits in economy and it
fits every line of business.
4B én
”
THE “GO-GETTER” LINE
The “GO-GETTER” line of Koehler trucks are everything that the slo
_ gan implies. It goes, gets the load and delivers it, and ‘it costs little to
maintain and operate. It is specially fitted for every line of business,
and it is sold at a price that is in keeping with ifs othér strong economy
points, e
THE TRUCK ITSELF ki 5e i
’
Goods” for Dealer and User
12 Ton =l
| v 4 ) b
How & ! $ L
$1450 , | __IsSSNT s
O =Y. ,/ Rel G
L SRN B o )
ey HIHR R, =P~ : e i/A
RTR -e;i‘! et R
oNlg, e oUL -
e = , & /
‘ That “K” Model ,
~ Model “'K’’ 1%;-1%-Ton Capacity Truck.
It's
a
Wonder
MOTOR—4.Cylinder, Cast En_Bloc;
Valve-in-head Special Koehler Drlgn.
Long Stroke. Crank Shaft xtra
Large on Three lurln%u of ‘-lnch
Diameter, Bore, 3, inches. Stroke,
5 Inches. Governor ‘!quippod.
DRIVE —Drive throug's Tubular Shaft
and Two Universal Joints.
GEAR RATIO—7.I on High Gear or DI.
rect Drive,
RADIATOR—BuIIt-up Type, C’l! Fin
head; Cooling Surtace, appro l%nely
1260 sq. ing Capleltx about qts
watg. Made In the Koehler F-ctorr.
WHEELBASE-129 Inches, Longest in
Trucks of like capacity-—giving liberal
Frame Space for Oou and a correct
d‘lurlbutoon of Load Weight on Chas
sis.
FRAME--Hot Rolled Channel Section—
-101 inches back of grnvor'o Seat.
TRANSMISSION - 3-Speed Selective
Sliding Gear. Annular Ball Bearings
on Main Shaft,
CLUTCH-Ten.plate, Dry Disc Type.
fl;mg:‘o—ounnrd. approximately 56
nches.
LUBRICATION-—~Force.-feed by Posl.
tive Pump,
IGNITION-~HMligh Tension Elsemann
Mn'ngo.
CARBURETOR-STROMBERG WKoehler
Truck Tapo.
STEERING—Left Mand (Right Mand,
wuonnl at extra cost). Made In the
o*'aer "g‘“?'
CONTROL— ’! and Throttie,
gOgLINOWT ermo s‘phon.
RONT 'AXLI—"I" eam Type, with
HAWKINS-RUSSELL MOTOR CO.
-
ln'wre than usually “lld to take a‘
‘mend or neighbor for a ride, often
with his family., And we are led to
’be!leve that some part of their liber
ality at Jeast is due to thelr enthusi
asm and pride In the car they own,
for when they do have a passenger he
is rarely ever permitted to overlook
any of the car's good features. \
~ “The Liberty's appearance makes
an invitation for a drive readily ac
ceptable, Its riding and driving qual
ities fully bear out whatever expec
tations may have been aroused by
the appearance and reputation of the
car. The satisfactory experience of
the owne:l is Impressed upon the
guest by the owner himself,
“Thus, to our owners must he given
the credit for many Liberty sales.
Their kindness in showing the car to
persons who are often vrospective
motor car buyers, and in recommend
ing the Liberty because of their own
experlence as Liberty owners, has
[hrouzm many purchasers to Liberty
salesrooms with minds already made
up to buy.” :
THE TRUCK IN WAR.
Those who point to the greiat number
of trucks being manufactured for mili
tary use of the United States as proof
of the iportance of the automobile in
dustry in the winning of the war are
citing only a part of the facts in be
half of the truck, according to M. I.
Pulohér, vice #nmdem and general man
ager, of the Federal Motor Truck Com
pan';, Detroit.
“The instances in which the truck
released men for the war and at the
same time permitted atmolutelfvm neces
sary work in which these men had been
engaged, to be done effectively, are
legion,”” said Mr. Pulcher. ‘‘New cases
are coming to Jlight every day, nng
we, of course, become nmtun.inted wit
onl'{ a very small proportion of these
instances, wh;lch are supplied from all
sources, merchants, manufacturers and
farmers.’’
Straight Center Member. 2-Inch Dli
ameter Wheel Spindles. Made in the
Koehler Factory.
REAR AXLE--Torbensen Guarln!u}
Rear Axle, Internal Gear. All Gear
Chrome Nickel Steel; Roller Bearings
sr;;oughout. Vanadium Steel Spin.
.
SPRINGS—Graded Constructlon; Semi
elliptie. Front 38 inches Long (9
Leaves) by 2 inches Wide; Rear, 46
Inches Long (12 Leaves) by 2 inches
WIdoL all eyes bushed. Front Spring
Clip Bolts, Qnmoh and Rear 3;.inch,
with Double Nuts,
WHEELS—~Wayne Artlilery Type. Front
Whee! l::kn 134-Inch by IVS-Inch;
Rear Wheel Spokes, 2.inch by 134.
Inch. 14 Spokes per Wheel.
TIRES—SoIId; 34x3 Front. 34x4 Rear,
BRAKES—Service, External Contract.
ing; Emergency, Internal Expanding,
15-inch diameter Drums direct on Rear
Wheels.
FENDERS—Front and Rear (Rear, when
Bo:; is Supplied).
LAZY.BACK-—Regular Equipment on
Drlv‘r'n rn(.
COLORS—BIack Body and Gear with
Bordentown Orange Wheels, or, In
Gre‘ Lead-—optional,
BODlES—~Standard Koehler Express
Type Body, $65.00 extra. Standard
Koehler Stake Type Body, $85.00 extra,
TOP-—Four-post, for Express Type Body,
%70.00 extra, Cab, Complete with all
urtains, $60,00 extra,
CHASSIS~SI4SO Complete, Price F, O.
B. Newark, N. J.
Transportation Value Alone s
nually.
| The growth and development of the
automobile industry has been 800
lrapid that people generally have not
had,an opportunity to appreciate its
vast extent or its importance to peo
ple in every walk of life, In discus
sing this Mr. Mathers, of the Math
ers-Boykin Company, local Oldsmo
bile dealers, quoted facts and figures
80 astounding as to be almost un
believable were it not for the fact
that they are based on.the highest
authority in the land.
“The passénger service rendered by
automobiles,” said Mr, Mathers, “is
in excess of fofty-five billion miles
each year, While that figure is so
big that it fairly staggers the im
agination, it is easily reckoned. There
are five million automobiles in use in
the United States today. Multiply
that by 3,000 which surely is less than
the average mileage. That gives
16,000,000,000, But this figure must
Delivers
the
Goods
Model L
2'5-3 Ton
Built on Honor
For Heavy Work
Territory Open
‘or Live
Wires
be multiplied by threes~the average
number of passengers per car. At
the rate of three cents per mile this
represents an actual transportation
value of $1,350,000.00. -y
“A census of those to whom the
industry gives employment shows
that there are 830,000 actual workers ;
These people, together with their do §
pendents would completely populate
the city of Chicago. During the year 1
1917 more than two and a quarter
times the gross revenue of the United
States Post Office, or $747,000,000 was
paid to employees of the automobile
industry. The amount of actual cap
ital invested is $1,297,000,000, a sum
far greater than the capitalization of
all national banks combined.”
«Some idea of the time and labod
saved by automobiles may be gama{
from the fact that American automo
biles alone could transport all the '
men in the contending armies trom‘
Paris to Berlin in forty-eight hours, ‘
“While it may not be generally
known, farmers owe more to the au
tomobile industry than any other
class of people. In the first place over
two million. automobiles.are owngd by
farmers, and. it. has been. Ctarefull,
computed that if. each one cariipd
only one passenger but ten miles eacn
day, the yearly gain. in production
over “horse power” amounts to §250,-
000,000, Right now there are twenty
five million horses left in the country.
Automobiles could be substituted for
them and the conserved land planted
to wheat; one year's yield would be
enough to wipe out every cent of the
national debt, including the thres’
Liberty Loan issues.”
{
Southern
Distributors