Newspaper Page Text
2C
On December 7. 1918, the alien prop
orty custodian of the United States sold
the entire property holdings, assets and
Patent rights of the Bosch Magneto
Company (o the highest bidder. The
organization pspers, drawn up for in
mn a 8 to the Simon Pure Ameri
&m of the purchasers, reveal some
Interesting fucts in gonnection with the
Successory, the American Bosch Mag
-0 Cor}mrumn_
officers of the new company are:
i&c . Murray, president; George A
nald, vice fi:u-mdrn( and treas-
A B.D A iree, vice president;
F W. Rosenthal, vice president; J.
Mac Martin, secretary and assistant
surer.
"yhe directors are A. T. Murray,
H‘-fll E. Kern, George A. MacDonald
ry N, Sweet, C. H Dwinnell H. C.
Duncan C. Holmes, Philip L.
l.!‘ H B Benediet,
r. urray, president and director
of the new company, ig also president
Of the Bethlehem Motors Corporation,
A#:mowu, Pa, Besides managing
gneto (‘ufyorumm, Mr. \Murray
eontinue as the active h-m; of the
%m Corr(yrnlmn.
r. MacDooald, vice president and
Wflret of the new company, Is also
n ent of the Chicopee Natlonal
k, Bpringfleld Mass Mr. Kern s
l‘em of the Penn Counties Trust
%‘ny, Allentown, Pa., and is also
||n'ar of the Bethlehem Motors Cor
on
g ~ Bweet and Benedict are con
::'nf.wnh Hornblower & Weeks,
karß,'ol Boston and New York
Mr. innell is vice president of the
fim National Bank of Boston, and Mr |
Imes is vice president of the Chase
rities Corporation, New York. Mr.
ge Is chairman of the board of di
yectors of the (Giray & Davis Cum{mnx-,‘
'&flon. and president of the H
Company, also of, Boston. Mr,
fitld!nxl Is president of 'he New FEng
iand_Telephone and Telegraph Compa
ny, Boston, Mass,
The American Bosch Magneto Cor
m!bn has taken over the entire
ines and organization of the old
company, Including the great Bosch
works at Hg&:nxfla-ld, Mass., which com
m 250, u‘unrn feet in bulldings
and omrm’s 1600 operatives:
#l#o the complete pervice and selling
system throughout the United R!uu-n.l
and the entire ownerzhip of all the
United States and foreign patents and
trade-marks under which the old com
ny operated. FEver since the allen
¥ custodian’' seized the company
¥ of 1918, the large plant was
mntod to uupf)ly, up to practically
00 per cent of its capacity, the needs,
of various departmetns of the United
5"“ Government in the prosecution
the war. That large output will now
be devoted without interruption te the
requirements of the Ameriean manu
facturers and public. In adidtion, the
xofiuu Bosch Magneto Corporation
ne to gPeatly extend Its scope of
q:.-:nrmn In the field of automotive
ry.
m an early date, the Bosch Mag
neto Company manufactured electrical
ucts of unununll{ high %unmy for
automebtle and allied flelds, includ
lflltlon devices such as magnetos
u-r{ n{yntamn. lighting :cm&'m
h\a ete. In fact, the first Bosc mnT
neto dates back to 1886, n!thuu’h this
form of ignition was not adopted by
American manufacturers of automobiles
until 1806, In the following vear, Rob
ert Bosch opened a New York office,
and in 1%8 a four-story bullding was
acquired to meet the demands of the
ucts then made, It is sald that
t 3% workmen produced eight to
!hog:md maprnetos a month at that
e next Iw‘p¢mnnt sten In the
m"fll of the Baech Magneto Company, |
e title under which the German con
™m o‘mrnted in the United States, was
Fkan n 1911, when ground was broken
n Springfield, Mase., for what s now
I"NFMW a the most modern and
:fl‘-ordmd factory in the motor in
stry
"In January, 1912, the extensive
?’fln'fiald works were rnm{:htad. only
0 bhe found too small by 1914, when
more than one-quarter of a million
wm& wer turncd out. According- |
, the Rushmore Dynamo Works was
mued to Increase the production of
ng and lighting apparatus. Bx
mflnn ;’fll eontinued. Farly In the
of 198 ground was asain broken
Springfield for an adidtion of over
000 square feet to the main works
American Corporation now has in
3 //m" “ATTH —
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'*"" | \TUBE:
‘Q.-':FS' bo
s
Don’t miss this opportunity to save money on
of national renown. The best and most widely advertised
makes are included i
Keystone,
Firestone,
Mason,
National-Speedway,
In this sale we offer ‘‘seconds’’ but this simply means
that these tires are slightly blemished or that they are
in treads or designs which have been discontinued, but
for all practical purposes these tires will serve as well as
firsts,
Attend this sale at onee and you will save money. Koon
omies range from
We are the sole agents in this city for the famons
-
Keystone Tires
AND
National-Speedway Tires
ire & Rubber C
Atlanta Tire & Rubber Co.
66 AUBURN AVENUE. IVY 84
and
4 ; 67 N. FORSYTH, IVY 3088
NATIONAL CHAMBER
OF COMLIERCE HOLD
IMPORTANT SESS!ON
Today's meeting of the board of di
rectors of the National Automoblle
Chambers of Commerce extended an In
vitation to C, C, Hanch, chief of the
automotive producty section of the
war Industries board, to visit the Eu
ropean countries to investigate auto
mobile conditions in connection with
the export trade of American manu
facturers. While In Paris he will at
tend the Inter-Allled meeting callod‘
by the Chambre Syndicals des Con
structures d'Automobilies as the rep
resentative of the automobile indus
try, to discuss custom rates, shows
and other matters of International
importance. chru»nuuvm of Eng-
I-nr‘l. Italy and Belgium will also at
tend.
The trafMe committee's report
showed that the automobile industry
is slowly getting back into produc
tion, although carload shipments for
December were only 8,210, as com
pared with 16827 carloads In De
cember, 1917, N, A, C, C, trafic of
clals reported on their meeting with
the packing service branch of the
War Depatinent, which is developing
new methods of leading automobiles
in freight care, to permit the easier
handling of vehicles with economy of
space. The mckln'r service branch
is establishing specifications for pack
ing and loading articles of all kinds,
and the Industry will eo-operate with
it in handling automobiles.
Pneumatic Truck
Tires Are Growing
In Public Favor
Bales figures of the United States
Tire Company Indicate that the drift
toward the use of large pneumatie
tires instead of solid tires on light
trucks has become very noticeable, The
experts of this company are of the opin
lon that the time is near at hand when
the Accarled tire equipment for such
trucks will be of the pneumatic varlety,
The popularity of the pneumatic tire
for light trucks is not simply a matter
of taste, but ia due to the very pro
nounced savings in gas, 01l and depre.
clation made possible by the use of the
pnofmnuc equipment.
Alfred Behloesser, of Aeton, Ind., has
written the United States Tire Com-
Any a very emphatic letter on this sub
foct. He says: “By the use of pneu
matics instead of solids, I save gas, ol
and depreciation on my truck. Any {ime
you have a customer who doubfs this
statement, send him along t:‘ Acton
and I shall be &Ide to lhfi' im.
“I have a Maxwell tryck used for
hauling, equipped with 36 by & United
States Nobby Cords, on which, besides
the body and chassis, 5,000 to 6,000
pounds are carried three times daily
to and fro between Acton and Indian
apolis, Yours are the on? penumatio
tires that have stood up under the work.
Thus far the tires have been in service
#ix months with a mileage pstimated at
4,000, and they look good for three times
that distance.”™
ter——————
TLLINOIS HAS PRIZE CAT.
SPRINGFIELD, TLL., Jan. 26.-The
_gmt feline In the world Hves here, It is
Persian cat_named “Bilver Cloud” and
owned .1 H. B Jeffrey. The cat carried
eway all honers at & recent exhibit ia
Cleveland.
———————————————————————
‘its xo-uulon all of these excellent
bulldings and their equipment, lm!hu
with a recreation park and clubhouse
for the employees, across the street
from the main factory, It is algo the
‘exclusive owner of more than 160 Unit
ed States patents and a large number
of United States patent mllutlons,
together with numerous f lr\rt—
ents and applieatio Also, the well.
known spark-devil lvd other Bosch
trade-marks r.{l.n . throughout the
world belongs to it '
It Is understood that the new organ
ization intends to engage actively In
eptablishing itself in a position of even
'?“'" prominence in the produetion
of electrical ‘?nrn(u- for American
automotive flelds than the old company
enjoyed hefore the war,
Portage,
Congress,
Pullman
MoGraws,
HEARST’S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, JANUARY 26, 1919,
~ The meeting discussed the question
of loomns devices, with a view to
giving added safety to motorists from
car stealing, which Is becoming so
prevalent. A complete Investigation
will be made and eports given to au
tomobile manufacturers,
New standards for tires were con
sidered, the plan calling for a contin
uance of the making of tires for all
rims now in use, but providing that
after January 1, 1920, the manufac
tyrers will equip their cars with cer
tain sizes that are being considered.
Pneuinatic sizes will run from 30 by
3 1-2 Inches to 36 by b inches for pas
senger cars, and for trucks 36 by 6
inches to 40 by & Inches. Truck sizes
call for fifteen sizes of solid tires.
The whole program Is expected to
make for greater efficiency In manu
facturing and the certainty of deal
ers’ stocks belng complete without
being too heavy, |
It is reported that Canada has vir
tually raised the embargo on the Im
portation of motor cars by freely
granting licenses for their importa
tion into Canada. ‘
The N. A. C, C. will hold a conven
tion of motor truck manufacturing
the week of February 10, eoincident
with the motor truck show in Madl
son Square Garden In New York,
when standardization, sales and other
plans for the Industry will be dis
cussed, ]
Book on Profitable
Farm Hauling With
Motor Trucks Out
“Profitable Farm Hauling With Motor
Trucks” is the business-like title of the
latest addition to motor truck trade
literature, just Issued by the Goodyear
Tire and Rubber Company, Akron, Ohio.
‘ ln.gbil booklet Is interestingly por
}tny the practicability of the motor
truck as a farm tool when aided hy
pneumatic cord tire equipment. 'The
adaptability of many American inven.
tlons to farm usage Is nowhere bet
ter illustrated than in the application
of the motor truck to the solution of
‘the many transportation problems inei
dental to (armln’.
Just as the advantages of electrie
lights, gasoline engines, water systems
and numerous other appliances and con
veniences have been made possible in
rural communities, so the motor truck
has “arrived” to contribute its share to
‘:he simplification of hauling on the
farm,
. The no: booklet Is primarily one dis
cussing the many ways in which motor
trucks may fit into farming activities,
and s iniended to illustrate the pror
ress Goodyear has made in the big
prneumatie cord truck tire field within
the last several years.
From the foreword: *“The ability to
carry heavy loads across rolling fields,
rrflrdllu of roads and seasons; to
quickly transport farm products to mar
ket over sandy or muddy or snowy
roads; to move live stock to shipping
points with a nvh;g of lhrlnu’e in
weight; to carry garden produce, fruits
and other crushable materials to desti.
nation quickly; to save time and labor
in bringing closer to the farms—all of
this r what makes a motor truck a
practical and profitable farm toel."”
Motor trucks have been used In farm
work for a long time. But being mostly
equipped with solid rubber tires, they
ooulxpletotdllve full urvh? They could
only travel over good, dry roads or hard
ground, and were limited to slow speeds
on account of j‘?ltln:. But farmers to
day can not be contented with half
measures.
'!"h. bboklat cites numerous examples
of farm moter truck transport covering
& wide diversity of service in represent
.&vo‘n‘nnorg‘l of t't‘\e c:fountry Tind
abounds in photographs of pneumatic
tired trucks that have prg,ved their
worth as individual units of farm equip
ment, with the uta.rx of each truck's
performance reviewed,
| lntarnum{ figures are ghown outlin
‘Dn‘ comparisons of wagon costs with
‘mctgr truck costs—with the motor truck
in the ascendency-—-as compiled by the
United States Department of Agrieul
flau. Coples of the new Goodyear book
et are avallable and free for the asking,
Exodus of Mexican
Labor Will Follow
Revoking of Law
(By International News Service.)
LAREDO, TEXAS, Jan, 26.—The
revoking by the Department of La
bor of the exceptions contract lahor
law, instituted several months ago
a 8 4 War measure to permit the im
portation to this country of Mexi.
can laborers to work at agricultural,
industrial and railroad building pur
suits, as well as In the mines and
other places where unskilled labor
was needed during the war, will re
sult in stopping the large influx of
Mexioan laborers into this country,
now that the positions are to be
given back to the men who laid
aside thelr civillan work to join the
fighting forces of the United States.
Several thousand Mexican labor
ers, including men, women and
children, came from Mexico to the
United States to accept employment
under the contract labor measure,
being met at the border by labor
agents of the concerns needing thelr
help, or else were gent to various
{wrflnnn of the country by the
Tnited States employment service,
but now the immigration efficials
announce that as soon as practica
ble these laborers will be returned
to Mexico and thelr places taken by
the men who gave up the positions
to enter the fighting branches of the
country.
‘The old Jaw of the Immigration
Department making it necessary
that all allen laborers be able to
read and write and also be required
to pay a head tax before being ad
mitted to this countyr, is again In
effect, and no Mex!ican laborers will
be admitted under the war measure
plan. Those excepted will be some
few who were contracted for by
rallroads hefore the contract plan
was revoked, and who are necessary
to carry on railroad construction
wo k planned.
While a large number of Mexioan
laborers have been returning to
Mexico recently to spend the winter
in thelr warm country, it is pre
dicted that soon there will be thou
sands more who will have been re
lenmed from their work by the re.
turn of the soldiers from abroad.
Clarkson Asks Great
Roosevell Memorial
WASHINGTON, Jan. 25.--By direction
of Recretary Baker, Grosvenor B. Clark
#son, director of the Council of National
Defense, has requested all State, county
rqnm.un!!y and munictpal couneils of de
sense to make successful the nation-wide
arrangements for memorial service for
Theodere Roosevelt on Februwry o le
“Heeause of the mlfl‘\rh no‘m-nrflun
character of the greit council of defense
n’:m. 1t s singularly fitting that the
foregoing {rl\ofl shouli te takon ‘The
huoflw *f "heodore Roosovelt fs & lamt
ter that trans s uds pasty belief snd per.
sonal prejudice. He lived greatl for
America and that s enough to }wflf
even those whoe opposad him in mwnm‘
The part of the automobile industry
in the winning of the war Is a record or
achievement unparalieled In the annals
of American business. A more loyal,
patriotic grou{; of men In business can
not be found than the automoblle mak
ers and their deulers, Not a call came
during those dark daysß of strife bat
they answered, wll\!n‘lr and gladly.
They were whole-heartedly back of the
Government In everything, giving time,
money, ecars and men for Government
work, and they gamely fought thelr way
through the days when rumors were rife
and when publie confidence and busi
ness conditions gecmed shaken, and
now comes the definite assurance t,’:;t
the tests of war have proved the effi
clency of the automobile and its impor
tance to the life and business of the
‘world in %merul Where there may have
been doubt there Is now clear under
standing. The public has been im
}prenned with the solld foundation upon
which the industry rests and the truly
remarkable enTlnevrlng genius back of
the modern automobile,
In discussing the prolems of recon
struction, and their effect upon the au
tomoblle industry, A. R. Erskine, presl
dent of the Studebaker Corporation, In
a recent issue of Vanity Falr said:
“The improvements and developments
in airplane motors are in some degree
applicable to automobile engines and
these Improvements no doubt will be
adopted generally by American manu
facturers. The improvements are prm
c);mlly in smoother operation, reduction
of vibration, and, t’;wrn-loro, greater
economy In gasoline consumption and
longer life, all told amounting te per
haps 10 or 15 per cent improvement. Air
plane motors are necessarily, light in
welght and very expensive to manufae
ture. The Liberty motor weighs less
than two pounds per horsepower devel
oped, and cost the Government §4,000
each, which Indicates that a similarly
designed engine of less size and power,
adaptable for automobiles, would be too
expensive to justify any advantages in
efficiency it might have over the ordi
nnr‘; automobile engine,
“The business outlook of Jeading man
ufacturers is undoubtedly very great,
both domestic and export, and the re
sources of these manufacturers will he
fully occupied in taking care of this
business as soon as they can obtain raw“
{?u(?!‘illl and resume normal produec
on.’
Bankhead Highway
Association Will
Meet in April
BIRMINGHAM, ALA. Jan. 25 —The
third annur’ session of the Bankhead
National Highway Association will meet
in Mineral Well,s, Texas, April 18 and
19. Delegations will be in attendance
from Virginia, North and South Caro
lina, Georgia, Alabama, Mississippl,
Tennessee, Arkansas, Oklahoma., Texas,
New Mexico, Arizona and California.
This highway has been officially desig.
nated by Government engineers and
pathfinding commissions and the asso
ciation from Washington 3. Memphis,
Tenn, There are warm contests .over
the route from Memphis to El Paso,
Texas. 'The pathfinding ecommission
has inspected two of the contesting
routes and will probably Inspect the
third before they make their report
to the board of directors, which will act
and refer the same for final adoption
to the econvention at Mineral Wells,
Texas. The great rivalry and warm eon
test will undoubtedly draw large erowds
to attend this convention, which has
for its president ex-Congressman T. 8.
Plowman, of Alabama, and fcr its see
rotary, J. A. Rountree, who has active
charge of nnunglnf the detalls and
condueting the affairs of the assocla
tion. A]nad?i automobile tours are be
ing organize by various contesting
routes from Memphis to Mineral Wells,
Texas. It is planned to give a suitable
prize or trophy to the rlt{. or route
commencing from Memphis, Tenn., that
has the largest number of automobiles
in the procession.
The United States Good Roads Asso.
cintion, of which Benator J. H, Bank
head Is president, and also United
Btates good roads exhibit of machinery
and material will meet on the }4th and
continue during the week. Taking Into
wn-idernflnr the interest that will be
manifested In these three conventions,
‘rrnbnhly the largest erowd of road en
busiasts that ever assembled in the
Natlon will he drawn to Mineral Wells,
Texas, Arpllcmlon “for reduced rates
on the various raflroads has been made.
Excursions from various points through
out Texas and the Southwest will be
promoted to this convention. Thou
sands of Texans will not depend upon
the railroads to transport them, but will
come In their cars over the l'plendld
roads In that State. Many people have
commenced to plan their vacations and
to be at Mineral Wells, Texas, Good
Roads Week in April.
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/ | 58 | \ ‘ conveyance, who demands that in color,
1 3 | g Al\ A : line and appointments 1t re{lect a patri
.\ {?\;) \ \ Y A can taste—the Apperson 8. Equipped
: k —tti= > A M- . | with the powerful, economical Apper
m - /—_}} 4 Lfl Ny \ \ son 8 motor—the 8 with 80 less parts.
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The Essex Made Good
Thousands Praise the New Car
Won'’t You Ride In It?
This has been a notable week in automobile his
tory.
It marks the introduction of the new light weight,
moderate priced, high quality car that has been
expected for almost two years. The Essex made its
first showing in hundreds of cities last Thursday.
Thousands have been to see and ride in it.
The great words you have heard spoken for the
Essex are the voluntary expressions of its admirers.
The Essex is being advertised by those thousands
who now know its qualities. That is why we urge
you to come and see and ride in the car that has
made such favorable impression.
Praised Because It Is Light, Low
Priced, Economical, Elegant
and Enduring
People talk of its beauty and the elegance of its
appointment. They compare these qualities with
those of finé, large and costly cars. Its lightness
and economy of operation are noted and are com
pared with similar advantages that are exclusive to
light cheap cars.
The Essex was built to meet the
demand for a car that would give
comfortable and enduring service,
that possessed the qualities that ap
peal to one’s good taste, that would
meet every performance requirement
and still was neither large, high
priced nor expensive to operate.
It is the manner in which it ful
fills all these demands that is excit
ing so much interest just now.
Not a word of praise has been put
out by the manufacturer.
All dealers were instructed to let
the Essex speak for itself.
229 Peachtree
P §
MOTOR
CARS
J. W. GOLDSMITH, JR.-GRANT CO.
We wanted to begin advertising the Essex as
soon as we had seen it. We knew it would be
months before it would be ready for delivery, but
we wanted every one to know what kind of a car
they might expect.,
But the Essex builders have been manufacturing
fine cars for years. Their factory is one of the
largest in the industry. They know that no words
of praise can equal in their influence the impression
that the car itsgr; can make. So they said we should
not.advertise the Essex urtil there was an Essex
for the people to see and ride in.
Now the People Are Advertising It
That is the-only thing about the Essex we want
to call your attention to in this newspaper.
If you will come see the car and ride in it we
know what you will do. You will join the thou
sands who are saying things in more convinecing
words than we can print. Your endorsement will
go farther than anything we can say.
The appeal of the Essex is resistless. Everyone
admires it. It is making friends of all who stop to
note its appearance or who will ride in it over the
rough roads we pick out to reveal its comfort and
239 PEACHTREE, ST, ATLANTA, GEORGIA
sturdiness. We don’t need to prom:
ise marvelous performance qualities.
When you ride in the Essex you will
know how it accelerates and pulls
under load and how it glides over
the roughest roads with a smooth
ness that you have thought possible
only in much larger and costlier cars.
You will know how economical it
is and can see the provisions that
have been made to keep it free from
rattles and squeaks,
Aren’t you interested in seeing
them?
Atlanta