Newspaper Page Text
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¢On December 7, 1918, the alien prop
wrty custodian of the United States sold
1 entire property holdings, assets and
iatent rights of the Hosch Magneto
Sompany to the highest bidder. The
oFganization pepers, drawn up for in
. jotlon a 8 to the Simon Pure Ameri
;,_f": m of the purchasers, reveal some
anteresting facts in gonnection with the
#hec org, the American Bosch Mag- |
neLo Co?oml,lun. |
. officers of the new company are:
. Murray, president; George A.‘
MacDonald, vice anmdent and treas
, tA H D. Altree, vice president ; |
; n W. Rosenthal, vice president; J
A, Mac Martin, secretary and assisfant
:,fig:rer.
it directors are A T Murray,
: nB, Kern, Gsorge A. MacDonaid |
ry N, Bweet, C. H Dwinnell H. C.
, Duncan C. Holmes, Philip l.
Ill{‘ H. B. Benedlot,
L M. urray, president and director
% the new company, Iy also president
W the Bethiehemn Motors Corporation,
o Allentown, Pa. Besldes managing
the Magneto Corporation, Mr. Murray
(W continue as the active head of the
Mot Cor{;ormiou.
"~ Mr. MacDonald, vice president uand
| r of the new company, I 8 also
P t of the Chicopee National
: Bpringfield Mass. Mr. Kern is
aresident of the Penn' Countles Trust
4 ny, Allentown, Pa., and is also
‘ urer of the Bethlehem Motors Cor
B
rs. Sweet and Henedict are con
: with Hornblower & Weeks,
5 ~ of Boston and New York
E . Dwinnell is vice president of the
4 National Bank of Boston, and Mr
I 8 vice president of the Chase
Becurities Corporation, New York, Mr
= chairman of the board of di
¥ of the Gray & Davis f‘umlp:my,
of Bogton, and president of the H. A
Company, also of HBoston. Mr
S %tn president of the New Kng
-3 oot pho\t{w and Telegraph Compa
; #ton, Mass,
{ The American Bosch Magneto Cor
| tlon has taken over the entire
- invs and organization of the old
sompany, Including the great Bosch
at flwingflrm Muass., which com
j 260,000 square feet in bulldings
4 umf emr!’vwn 1,500 operatives;
‘lso the complete pervice and selling
‘System throughout the United States,
g&d the entire ownership of all the
inited Btates and foreign patents and
‘trade-marks under which the old com-
PRNY operated. Ever since the allen
5 ty custodian sgelzed the company
; Yy of 1818, the large plant was
Operated to Mlp{\ly. up to practically
400 per cent of its capacity, the needs
ot various departmetng of the United
States Covernment in the prosecution
of the war. That large output will now
B 8 devoted without interruption to the
requirements of the American manu
iiacturers and public. In adidtion, the
"American Bosch Magneto Corporation
to gPeatly extend itz scope of
manufacture in the fleld of automotive
~ Prom an early date, the Bosch Mag
neto Company manufactured electrical
: uets of unusually high quality for
d automobile and allled rields, inciud
-1 E!tkm devices such as magnetos
4 tery svystems, lighting genera
: ete. In fact, the first Bosch mag
! dates back to 1886, although this
3 of ignition was not adopted by
A lean manufacturers of automoblles
until 1905. In the following year, Rob
't Bosch opened a New York office
and in 1908 a four-story bullding was
uirdd to meet the demands of the
% then made It I 8 sald that
: t 850 workmen produced eight to
thousand magnetos a month at that
ime. The next iv{;pormnt step in the
th of the Basch Magneto Company.
: title under which the German con«
_ o?eramd in the United States, was
taken in 1911, when gronnd wag broken
lprlnxfleh‘. Masgs., for what is now
] @ the most modern and
~ordersd factory in the motor In
i anuary, 1912, the extensive
By nfliald works wero completed, only
10 be found too small by 1614, when
ma than one-quarter of a million
magnotos wer turned oyut., According
-Iy, the Rushmore Dynamo Works was
purchased to incroage the production of
‘starting and lighting apparatus. Bx
pansion :H!l coutinued. Early in the
of 186 ground was again broken
fl:rlnxl‘le'.d for an adidtion of over
: square feet to the main works
Y American Corporation now has in
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@93 EXTRY
WA EXTRA
I N 3 A Great Speck
WA Sale g
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A S
/ GaRNG I\~ 209
AN 1“85
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S
% Don't miss this opportunity to/ save money on
of national renown. The best and most widely advertised
makes are included
Keystone,
Firestone,
Mason,
National-Speedway,
In this sale we offer ‘‘seconds’’ but this simply means
that these tires are slightly blemished or that they are
in treads or designs which have been discontinued, but
for all practical purposes these tires will serve as well as
firsts.
Attend this sale at once and you will save money. Econ
omies range from
We are the sole agents in this city for the famons
-
Keystone Tires
AND
- -
National-Speedway Tires
tlanta Tire & Rubb
Atlanta Tire & Rubber Co.
56 AUBURN AVENUE. IVY 84
& wd
k. §7 N. FORSYTH. IVY 3083,
NATIONAL CHAMBER
OF COMMERCE HOLD
IMPORTANT SESSION
Today's meeting of the board of di
rectors of the Natlonal Automobile
Chambers of Commerce extended an in
vitation to C, C. Hanch, chief of the
automotive products section of the
war industries board, to visit the Eu
ropean countries to Investigate auto
mobile conditions in connection with
the export trade of American mapu
facturers. While in Paris he will at
tend the inter-Allled meeting called
by the Chambre Syndicals des Con
structures d'Automobiles as the rep
resentative of the automobile Indus
try, Lo discuss custom rates, shows
and other matters of international
importance. Hepresentatives of Eng
land, Italy and Belgium will also at
tend. :
The traflic committee's report
showed that the sutomobile industry
is mlowly getting back into produc
tion, although carload shipments for
December were only 8,210, as com
paretd with 15827 ff-flm- in De
cember, 1917. N. A, C, C, traflic oM.
clals reported on their meeting with
the packing service branch of the
War Department, which is developing
new methods of loading automobiles
in freight care, to permit the easier
handling of vehicles with economy of |
space, The packing service branch
is establishing specifications for pack- |
ing and loading articles of all kinds,
and the Industry will co-operate with
it in handling automobiles.
I ——
Pneumatic Truck
.
Tires Are Growing
2 \
In Public Favorl
Bales figures of the United States
Tire Company indlcate that the drift
toward the use of large pneumatic
tires Instead of solid tires on light
trucks has become very noticeable, The
experts of this company are of the opin~ |
ion that the time is near at hand when
the accepted tire equipment for such
trucks will be of the pneumatiec variety.
The popularity of the pneumatic tire
for light trucks is not simply a matter
of taste, but is due to the very pro
nounced savings in gas, 01l and depre.
c¢intion made possible by the use of the‘
pneumatic equipment, |
Alfred Bchloesser, of Acton, Ind., hu‘
written the United States Tire crmg—
any a very emphatic letter on this sub
fmzt. He says: "By the use of pneu- |
maties instead of solids, I save gas, ofl
and depreciation on my truck. Any time
you have a customer who doubts this
statement, send him along to Acton
and | shall be pleased to show him. |
“l have a Maxwell tryck used for
hauling, equipped with 36 by 6 United
States Nobby Cords, on which, besides
the body and chassls, 6,000 to 6,000
pounds are carried three times dally
to and fro between Acton and Indian
apolis. Yours are the on‘l’y penumatio
tires that have stood up under the work,
Thus far the tires have been In service
six months with a mileage estimatod at
4,000, and they look good for three times
that distance.™
TLLINOIS HAS PRIZE CAT. ‘
HPRINGFIBLD, TLL., Jan, 26.-The
finest feline in the world lives here. It ia
& Persian cat named “Silver Cloud” and
|owm-d b{ H., BE. Jeffrey. The cat carried
away all honors at a recent exhibit in
Cleveland.
its gounm\on all of these excellont
bulldings and their equipment, Qo?!lnr
with a recreation park and elubhouse
for the employees, across the street
from the/ main factory, It is algo the
exclusive owner of more than 150 Unit.
ed States patents and a large number
of United States patent applications,
to{ethar with numerous loulgn pat
ents and applicatio'y Also, the well.
known spark-devil \ld other Bosch
trade-marks m{mp i throughout the
world belongs to it,
It is understood that the new organ
fzation intends to engage actively in
egtablishing itself in a position of even
greater prominence in the n‘oduetlon
of electrical |u‘\’pspru»tuu for American
automotive fiekis than the old company
| enjoyed before the war.
Portage,
Congress,
Pullman
MoGraws,
HEARST’S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, JANUARY 26, 1919. -
The meeting discussed the question
of locking devices, with a view to
glving added safety to motorists from
car stealing, which is becoming se
prevalsnt, A complete investigation
will be made and reporte given to au
tomobile manufacturers,
New standards for tires were con
sidered, the plan calling for a contin
uance of the making of tires for all
rims now in use, but providing that
after January 1, 1920, the manufac
turers will equip thelr cars with cer
tain eizes that are being considered.
Pneumatic sizes will run from 80 by
31-2 Inches to 35 by 5 inches for pas
senger cars, and for trucks 36 b‘y 8
inches to 40 by 8 inches. Truck sizes
call for fifteen sizes of solld tires
The whole program s expected to
make for greater efficiency in manu
facturing and the certainty of deal
ers’ stocks being complete without
being too heavy.
It is reported that Canada has vir
tually raised the embargo on the im
portation of motor cars by frecly
granting licenses for their {mporta
tion into Canada.
The N. A, C, C. will hold a conven
tion of motor truck manufacturing
the week of February 10, coincident
with the motor truck show in Madi
son Square Garden in New York,
when standardization, sales and other
plans for the industry will be dis
cussed,
Book on Profitable ‘
2 \
Farm Hauling With
{
Motor Trucks Out
“Profitable Farm Hauling With Motor |
Trucks” {s the business-iike title of the
latest addition to motor truck trade
literature, just lssued by the Goodyear |
Tire and Rubber Coripany, Akron, Ohio, |
In this booklet is Interestingly por
trayed the practicabllity of the motor
truck as a farm tool when aided by
pneumatic cord tire equipment. The
adaptability of many American inven.
tlons to farm usage is nowhere het
ter illustrated than In the application
of the motor truck to the solution of
the many transportation problems inci
dental to !nrmlnf.
Just as the advantages of electrie
lights, gasoline engines, water systems
and numerous other appliances and con
venlences have been made possible in
rural communities, so the motor truck
has “arrived” to contribute its share to
:hl' simplification of hauling on the
arm.
The new booklet I 8 primarily one dis
cussing the many ways in which motor
trucks may fit into farming activities,
and is intended to illustrate the prog
ress Goodyear has made in the big
pneumatic cord truck tire field within
the last several years.
From the foreword: “The ability to
carry heavy loads across rolling fields,
n-Turdleos of roads and seasons; to
quickly transport farm products to mar
ket over sandy or muddy or snowy
roads; to move live stock to shipping
points with a nnvmg of shrlnkn?e in
welght; to carry garden produce, fruits
and other crushable materials to desti.
nation guickly; to save time and labor
in bringing closer to the farms—all of
this is what makes a motor truck a
practieal and profitable farm tool.”
Motor trucks have been used in farm
work for a long time, But being mostly
‘oqu:xped‘ with solid rubber tires, they
could not rlve full service, They could
only travel over good, dry roads or hard
ground, and were limited to slow speeds
on account of ):mnx. But farmers to
day can not be contented with halt
measures,
The booklet cites numerous examples
of farm motor truck transport covering
a wide diversity of service in represent
ative sections of the country and
abosunds in photographs of pneumatic
tred trucks that have proved their
worth as individual units of farm equip
ment, with the sto of each truck's
performance revlewfi.
Interesting figures are shown outlin-
Ing comparisons of wagon costs with
motor truck costs-——with the motor truck
in the ascendency--as compiled by the
United States Department of Agricul
ture. Coples of the new Goodyear bhook
let are avallable and free for the asking.
Exodus of Mexican
Labor Will Follow
Revoking of Law
(By International News Service.)
LAREDO, TEXAS, Jan, 26.—The
revoking by the Department of La
bor of the exceptions contract labor
law, instituted several months ago
as & war measure to permit the im
portation to this country of Mexi
can laborers to work at agricultural,
industrial and railroad building pur
suits, as well as In the mines and
other places where unskilled labor
was needed during the war, will re
sult in stopping the large influx of
Mexican laborers into this country,
now that the positions are to be
given back to the men who laid
aside their civillan work to join the
fighting forces of the United States.
Several thousand Mexican labor
ers, including men, women ‘and
children, came from Mexico to the
United States to accept employment
under the contract labor measure,
being met at the border by labor
agents of the concerns needing their
help, or else were sent to various
{»ortmna of the country by the
'nited States employment service,
but now the immigration oflicials
announce that as soon as practica
ble these laborers will be returned
to Mexico and their places taken by
the men who gave up the positions
to enter the fighting branches of the
country.
The old law of the Immigration
Department making it necessary
that all allen laborers be able to
read and write and also be required
so pay a head tax before being ad
mitied to this countyr, is again in
effect, anr no Mexican laborers will
be admitfed under the war measure
plan. Those excepted will be some
few who were ‘contracted for by
rallroads before the contract plan
was revoked, and who are necessary
to carry on railroad construction
wo' 'k planned.
While a large number of Mexican
laborers have been returning to
Mexico recently to spend the winter
in their warm country, it ia pre
dicted that soon there will he thou
sands more who will have been re
lensed from their work by the re
turn of the soldiers from abroad,
v
Clarkson Asks Great
Roosevelt Memorial
WASHINGTON, Jan, 26.-By direction
of Bearctary Baker, Grosvenor B. Clurk
son, director of the Counecll of National
Defense, has requested all State, county
community and municipal councils of de
fense to make puccessful the nation-wide
arrangements for memorinl service for
asodom Roogevelt on February § e
"fimun of the peculiari; wonpartisan
character of the grext council of deletse
system, it s singularly fittihag that the
foregoing ection shoull te takem, ‘the
honoring 'f ™heodore Roosevelt 18 & mat
ter thet transy nds pasty bolier snd per
sona! prejudice. He lved greatly tor
Amorica and that fs enough to Justity
even these who oppowsd Lind (0 moeurniog
The part of the automobile industry
in the winning of the war is a record or
achievement unparalleled tn the annals
of American business. A more loyal,
patriotic xruur of men In business can
not be found than the automobile mak
ers and theidealers. Not a call came
durlng those dark days of strife but
they answered, willingl and gladly.
They were whohuheurlew}yly back of the
Government In everything, giving time,
money, cars and men for Government
work, and they gamely fought their way
through the days when rumors were rife
and when public confidence and busi
ness conditions seemed shaken. and
now comes the definite assurance that
the tests of war have proved the effi
eclency of the automobile and its impor
tance to the life and business of the
world in general. Where there may have
been aoufpl there is now clear under
standing. The public has been lim
pressed with the solid foundation upon
which the industry rests and the truly
remarkable engineering genius back of
the modern automobile.
In discussing the problems of recon
struction, and their effect upon the au
tomobile industry, A. R. Erskine, presi
dent of the Studebaker Corporation, In |
a recent issue of Vanity Falr said: {
““The improvements and developments
in alrplane motors are in some degree |
applicable to automobile engines and |
these improvements no doubt will be|
adopted generally by American manu- |
facturers, The improvements are prmn- |
cipally in smoother operation, rvductionj
of vibration, and, therefore, greater |
economy in gasoline consumption and |
longer life, all told amounting to per-|
haps 10 or 15 per cent improvement. Ajr- |
pldne motors are necessarily light in
welght and very expensive to manufac
ture. The Liberty motor weighs less |
than two pounds per horsepower devel- |
oped, and cost the Government $4,000
each, which indicates that a similarly
designed engine of less size and power, |
adaptable for automobiles, would be tool
expensive to justify any advantages in
efficiency it might have over the ordi-)
nary automobile unglnn. |
“The business ouflook of leading man- |
ufacturers is undoubtedly very urmu‘f
both domestic and export, and the re- |
sources of these manufacturers will be
fully occupied in taking care of this|
business as soon as they .can obtain raw |
materials and resume normal produc- |
tion,” i
- i
Bankhead Highway ‘
- . 1
| Association Will A
i . .
| Meet in April |
" BIRMINGHAM, ALA., Jan. 25.-—The |
third annual session of the Bankhead
National Highway Assoclation will meet
in Mineral Well,s, Texas, April 18 and
19, Delegations will be in attendance
from Virginia, North and South Caro
lina, Georgia, Alabama, Mississippl,
Tennessee, Arkansas, Oklahoma, Texas,
New Mexico, Arizona and California.
This highway has been officially desig.
‘nated by Government engineers and
pathfinding commissions and the asso
clation from Washington to Memphis,
| Tenn. There are warm contests over
the route from Memphis to El Paso,
| Texas. The pathfinding commission
has inspected two of the centesting
}r(-utes and will probably inspect the
third before they make their report
t 5 the board of directors, which will act
and refer the same for final adoption
'tu the econvention at Mineral Wells,
Texas. The great rivalry and warm con
test will undoubtedly draw large crowds
to attend this convention, which has
for its president ex-Congressman T. 8.
Plowman, of Alahama, and for its sec
retary, J. A. Rountree, who has active
charge of arranging the details and
conducting the affairs of the assocla
tion. Already automobile tours are be
ing organized by varfous contesting
reutes from Memphis to Mineral Wells,
Texas. It is planned to g)re a suitable
prize or trophy to the ecity or route
commencing from Mgnphls. Tenn., that
has the largest number of automobiles
in_the procession.
The United States GGood Roads Asso
ciation, of which Senator J. H. Bank
hefid is president, and also United
States {ond roads exhibit of machinery
and material will meet on the 14th and
continue durlni‘ the week, Taking into
consideration the interest that will be
manifested in these three conventions,
probably the largest crowd of road en
thusiasts that ever assembled in the
Nation will be drawn to Mineral Waells,
Texas, Arpllua.uon for reduced rates
on the various rallroads has been made.
Excursions from various points through
out Texas and the Southwest will be
promoted to this convention. Thou
sands of Texans will not depend upon
the railroads to transport them, but will
come in thejr cars over the splendid
)rnadn in that State. Many people have
commenced to plan their vacations and
to be at Mineral Wells, Texas, Good
Roads Week in April.
TR
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s Ny o AN f o ; line and appointments 1t reflect a patri
’ L\ \/ fi"‘\;\jy l“f‘\ ‘\\ \ | : cian taste —the Apperson 8. Equipped
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k >di £ }\\fl;fi, L l, 1‘!!*( N \ son 8 motor— the 8 with 80 less parts.
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i'll ‘mmm m l“‘;l;,?'{'m,“"‘*?s‘:”ls.?[,7\:‘ NN '//. Kokome, Indiana
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NG, S \aY .
The Essex Made Good
Thousands Praise the New Car
Won’t You Ride In It?
This has been a notable week in automobile his
tory.
It marks the introduction of the new light weight,
moderate priced, high quality car that has been
expected for almost two years. The Essex made its
first showing in hundreds of cities last Thursday.
Thousands have been to see and ride in it.
The great words you have heard spoken for the
Essex are the voluntary expressions of its admirers.
The Essex is being advertised by those thousands
who now know its qualities. That is why we urge
you to come and see and ride in the car that has
made such favorable impression.
Praised Because It Is Light, Low
Priced, Economical, Elegant
and Enduring
People talk of its beauty and the elegance of its
appointment. They compare these qualities with
those of fine, large and costly cars. Its lightness
and economy of operation are noted and are com
pared with similar advantages that are exclusive to
light cheap cars.
The Essex was built to meet the
demand for a car that would give
comfortable and enduring service,
that possessed the qualities that ap
peal to one’s good taste, that would
meet every performance requirement
and still was neither large, high
priced nor expensive to operate.
It is the manner in which it ful
fills all these demands that is excit
ing so much interest just now.
Not a word of praise has been put
out by the manufacturer,
All dealers were instructed to let
the Essex speak for itself.
229 Peachtree
J. M. NISKEY
J. W. GOLDSMITH, JR.-GRANT CO.
We’ wanted to begin advertising the Essex as
soon as we had seen it. We knew it would be
months before it would be ready for delivery, but
we wanted every one to know what kind of a car
they might expect.
But the Essex builders have been manufacturing
fine cars for years. Their factory is one of the
largest in the industry. They know that no words
of praise can equal in their influence the impression
that the car itself can make. So they said we should
not advertise the Essex until there was an Essex
for the people to see and ride in. ‘
Now the People Are Advertising It
That is the only thing about the Essex we want
to call your attention to in this newspaper.
If you will come see the car and ride in it we
know what you will do. You will join the thou
sands who are saying things in more convincing
words than we can print. Your endorsement will
go farther than anything we can say. :
The appeal of the Essex is resistless, Everyone
admires it. It is making friends of all who stop to
note its appearance or who will ride in it over the
rough roads we pick out to reveal its comfort and
D
ISREeIz &
LS
239 PEACHTREE, ST, ATLAN TA, GEORGIA
sturdiness. We don’t need to prom
ise marvelous performance gualities.
When you ride in the Essex you will
know how it accelerates and pulls
under load .and how it glides over
the roughest roads with a smooth
ness that you have thought possible
only in much larger and costlier cars.
You will know how economical it
is and can see the provisions that
have been made to keep it free from
rattles and squeaks.
Aren’t you interested in seeing
them?
Atlanta