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The Final Test of Efficiency and Leadership!
I T HAS been well said that in any line of human endea
vor, he that leads is widely discussed—a hundred
thousand tongues are set going. People want to know the
why of his success. And always, some slow-minded per
sons may wag a doubtful tongue. But—there is no argu
ment against a success that is based upon service to the
public. He that leads-—continues leader. Others only
follow after.
The L. N. HUFF Optical Organization is distin
guished by its unique service. For in one shop you may
obtain the services of an Optometrist who will give you a
thorough examination; an Optician who will see that your
glasses are properly adjusted and skilled mechanies who
will grind your glasses with absolute accuracy. One
charge for Huff Glasses covers this triple service, and
you will be surprised to learn how moderaté it is.
The L. N, Huff standards for rendering the most ef
ficient service are as high as human skill and understand
ing of Optometry, plus extensive experience can make
them. Between promise and performance there is no
slack rope of service to be taken up here. In other words,
we promise just what we can perform,
. .
An Explanation by
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the American Optical
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Association
OPTOMETRY, as now defined by statutory
law in over thirty States, is “The employ
ment of any means, other than the use of
drugs, for the measurement of the powers
of human vision and the adaptation of lenses
for the aild thereof.” :
AN OPTOMETRIST is a practitioner ot Op
tometry, and ia, literally, an eye-measurer,
but he is also skilled in Mechanical Optics,
which enables him to supervise the construc
tlon of RIGHT glasses when needed. In his
examination of defective or strained eyes,
he first takes note of any unhealthy condi
tion, in order that ha may recommend treat
ment outside of his own speclalty, should
the person, for any reason, seem to require
such attention. He then satisfles himself
a# to the focal state (seeing quality), using
both the ¢ Nhthalmoscope and Retinascope
In & dark room (flashlight photograph here
with) and other modern instruments and
methods. The Optometrist next proves his
findings with the usual test lenses and vision
oharts and, finally, measures the strength of
the muscles ¢hat rotate the eyeballs. Be.
cause of these thorough examination meth
ods, the Optometrist is the real EYE.
STRAIN SPECIALIST, and the publie
should demand his services as outlined
above.
AN OPTICIAN is one who grinds, fashions
or constructs lenses out of glass or other
transparent material. He is a maker and
sometimes a seller of glasses
AN OCULIST is a physician who spe
clalizes in eye diseases and the medical
treatment of same.
1 refer to my “optical service” a term
which 1 belleve aptly describes the field I
cover. L. N. HUFF,
Why You Need My '
1. Your BYES are TESTED BY DAYLIGHT under normal, natural
conditions is a bright, cheerful office; and are also tested by the
Ophthalmoscope and Retinascope combined, in a DARK room,
2. You recelve that personal attention so necessary to attain per
sect results,
8. EYE TESTING is MY SPECIALTY, and | refer with pleasure
to thousands of the leading familles in the State of Georgia and
elsewhere whom I have fitted during the past fourteen years.
4. My facilities for grinding and mounting lenses quickly are not
excelled, \vl!}l'h thoroughly equipped shop manned by an expert
opticlan who works under my personal supervision.
52 WEST MITCHELL ST.
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D KBYPTOK e Y
= GLASSES &
M L LL D T TT Y e | NG
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Actual Photograph of L. N. Huff, Optometrist, Examining the Eyes by a Modern Twentieth Century Method, using the Ophthalmoscope and Retinascope Combined.
The general public has only a slight conception of
the methods used to correct optical errors of vision. The
Optometrist uses the latest discoveries in this seience.
It is his specialty. The science of prescribing glasses—
Optometry—is a distinet professjon; it is not aby f
medicine and has been so decided by the courts.
Of the thousands of persons now wearing glasses
only a very small per cent have diseased eyes. Optieal
errors of vision cause eye-strain and glasses alone are all
that is necessary. The Optometrist is the recognized
specialist in correeting errors of vision.
You surely wouldn’t go to a physician for dental
work. So why should anyone g?o a ph’ysicia’n or oenlist
to have their eyes examined for glasses?
Some people still go to the physician (eye doctor,
otherwise called oculist), for the reason that they think
he has been trained for this special work, when the facts
are that his “training” is confined to sirgery and, the
treatment of “diseases” of the eyes. Statistics show that
only “one” out of ‘““one hundred” cases of eye trouble is
caused by disease of the eyes. The other ninety-nine
cases are “NOT DISEASED,” and require only the cor
rect glasses to remedy the trouble.
THOUSANDS OF PEOPLE IN THE CENTRAL SOUTH HAVE CONSULTED ME ABOUT THEIR EYES AND BEEN
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PROPERLY FITTED WITH COMFORT-GIVING GLASSES
Thousands have seen fit to leave their prescriptions for glasseg with me. 1 make no exaggerated claims—l do not elaim to have
on file the eyeglass prescription of nearly everyone in the South, nor everyone in Georgia, nor everyone in the city of Atlanta.
I'm not taking in so much territory! But Ido claim that by the aid of seientific instrfuments and experience, 1 can give you a supe
rior service and without excessive damages. “There's a reason why I satisfy and hold my patrons, and it's a reason few opticians
seem to understand—but my patrons know the Satisfaction they receive from my Conscientious Service.
L.. N.
Optometrist—
HUFF
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L. N, HUFF,
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—Optician
Near Terminal Station
To people who are conscious that they have some
trouble with their eyes, the thing to do is to first consult
a “skilled .and competent optemetrist.” His special
training makes him the logical one to be consulted first.
Some of the gregtest medical men in the country have
publicly expressed their views in harmony with the posi
tion taken here.
OPTOMETRY has advanced so far in the last few
years that the service of the optometrist now far sur
passes that of the eye physician in the fitting of glasses.
lam an Optometrist and Optician. Fhave turned
the white light of publicity upon some of the praetices
in the optical field, with a view to educating the public
to an understanding of the respective fields of service of
the oculist, the optician and the optometrist. The public
has responded with its confidence and generous patron
age of my services as an optometrist and optician. My
methods have been widely diseussed and even covertly
assailed at times. But believing in full and free publicity
I have ignored all things save conscientious service to the
publie, and the thousands of satisfied patrons who have
secured my comfort-giving glasses are the “final test of
efficiency and leadership.”
That which deserves success—succeeds.
, L. N. HUFF.
IT COfl;S YOU NOTHING TO KNOW THE
- LUTE TRUTH ABOUT YOQUR EYES
Efficient men and women need the fullest competency in all their
faculties, of which Good Eyesight {s Probably the Most Important.
Are you impairing your efficiency, cutting down your chances of
advancement, pushing away inereases in earning power that should
be yours, suffering from physical pain and facing the possibility of
blindness? i
Poor eyesight, while it is a' common failfng, is by law of compen
sation also the most easily corrected of any of the senses' deficien
cles. Don’t go through life with thig handicap. Why let deficient
eyesight hamper you in business or social progress?
KRYPTOK Glasses solve the problem, if you need glasses for both
near~and far vision. For clear, sharp vision and restful tomfort
as well as for appearance's sake, you should investigate KRYPTOK
Glasses, I make no charge for careful, scientific examination of
your eyes if glasses are offered. I use no drugs in giving your
eyes the most thorough examination. If you need glasses I will be
glad to supply them, and if you do not need glasses 1 will frankly
tell you so_ &
is ‘a distinet profession, based wupon
mathematical principles, and a knowl
edge of the structure and functions of
the eye. The Optometrist, while lim
iting his practice to correcting errors
of vision which produce -eyestrain,
headache, etc., with glasses, is able by
" the aid of the Ophthalmoscope to de
teet diseased eonditions of the eyes and
recommend the proper course to pur
sue. The “Optometrist uses, no dan
gerous drugs in examining-the eye for
structural defects and is, therefore, the
safest one to consult when in need of
eye help.
The public does not realize the great
advance the science of Optometry has
made during recent years. Today a pa
tient get an examination of the eyes
equal to any obtainable, including a pair
of Astigmatic glasses, for less than the
wholésale price paid for lenses thirty
yvears ago. Not all Optometrists are
equal in proficiency any more than you
would expect all physicians to be equal
in skill. Experience and natural apti
tude is the eriterion of maximum pro
ficiency. Physicians formerly pulled
teeth, but today vou go to a dentist.
The day is not far distant when the pub
lic will go to an Optometrist for glasses
exelusively, because this is his specialty.
The ability to do one thing well is of
greatest benefit to humanity.
I am an Optometrist and Manufac
turing Optician, L. N. HUFF.