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On December 7, 1918, the alien prop- .
erty custodian of the United States sold |
we entire property holdings, assets and
patent rights of the Bosch Magneto
Company to the highest bidder. The
erganization papers, drawn up for in
spection as to the Simon Pure Ameri
eanism of the purchasers, reveal »orge
interesting facts in ¢onnection with t e
successors, the American Bosch Mag
neto Col?:ora.tion‘
. The officers of the new company are:
A. T. Murray, president; George A.
MacDonald, vice ?resldent and treas
wrer; A. H. D. Altree, viceé president;
Leon W. Rosenthal, vice president; J.
A. Mac Martin, secretary and assistant
treasurer.
The directors are A. T. Murray,
gamn K. Kern, Googe A. MacDonald,
enry N. Sweet, C. H Dwinnell H. C.
Dodge, Duncan C. Holmes, Philip L.
Spaldinf‘ H., B. Benedict.
Mr. urray, president and director
of the new company, is also president
of the Bethlehem Motors Corporation,
of Allentown, Pa. Besidés managing
the Magneto Corzm-atlon. Mr. Murray
will continue as the active head of the
Motors CorForation.
Mr. MacDonald, viee president and
treasurer of the new company, is also
Eesident of the Chicopea National
Springfield, Mass. Mr. Kern is
g:ll&em of the Penn Counttes Trust
mpany, Allentown, Pa., and is also
treagurer of the Bethlehem Motors Cor
poration,
Messrs. Sweet and Benedict are con
nected with Hornblower & Weeks,
bankers, of Boston and New York.
Mr. Dwinnell is vice presidént of the
First National Bank of Boston, and Mr
Holmes is vice president of the Chase
Securities. Corporation, New York. Mr.
Dodge is chairman of the board of di
rectors of the Gray & Davis Company,
of Bogton, and presgident of the H. A.
Wood Company, also of Boston, Mr.
Spaldin% is president of the New Eng
land_Telephone and Telegraph Compa
ny, Boston, Mass.
The American Bosch Magneto Cor
gormion has taken over the _entire
oldings and organization of the old
company, lncluding the great Bosch
works at S&gngfiul , Mass., which com
prises 250 square feet in buildings
alone and employs 1,500 oOperatives:
also the complete service and selling
system throughout the United States,
and the entire ownership of all the
United States and foreign patents and
trade-marks under which the old com
pany operated. Kver since the alien
pro%orty custodian seized the company
in May of 1918, the large plant was
operated to supply, up to practfeally
100 per cent of its capacity, the needs
of various departmetnsg of the United
States Government in the prosecution
of the war. That large output will now
be devoted without interruption to the
requirements of the American manu
facturers and public. In adidtion, the
American Bosch Magneto Corporation
plans to greatly extend its scope of
manufactyre in the field of automotive
Industry. | ~
From an early date, the Bosch Mag
neto Company manufactured electrical
products of unusually high quality for
the automobile angd allied fields, includ-
Ing ignition devices such as magnetos
and batery systems, lighting genera
torg, ete. lln fact, the first Bosch mag
neto dates back to 1886, although this
form of ignition was not adopted by
American manufacturers of automobhileg
until 1905. In the following year Rob
ert Bosch opened a New York office,
and in 1908 a four-story huilding waé
acquired to meet the demands of the
products then made. It is said that
about 350 workmen produced eight to
ten thousand magnetos a month at that
time. The next igpportant step in the
growth of the V.(,sax Magheto Company,
the title under which the German con
cern opeérated in the United States, was
taken in 1911, when ground was broken
in Springfleld, Mass., for what is, now
recognized a 8 the most modern and
well-ordered factory in the motor in
dustry.
In January, 1912, the extensive
Springfield works were completed, only
to be found too small by 1914, when
more than one-quarter of a million
magnetos wer turned out. According
ly, the Rushmore Dynamo Works was
purchased to increase the nr‘n(}lnr'(inn of
starting and lighting apparatus Ex
pansion still continued. Harly in the
fall of 1915, ground was again broken
at Springfleld for an adidtion of over
60 000 square feet to the main works
The American Corporation now has in
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S e
Don’t miss this opportunity to save money on
of national renown. The bést and most widely advertised
makes are ineluded, )
Keystone, Portage,
Firestone, Coggress.
Mason, Pullman
National-Speedway, McGraws,
In this sale we offer ‘‘seconds’’ but this stmply ymeans
that these tires are slightly blemished or that they are
in treads or designs which have been diseontinued, but
for all practical purposes these tires will serve as well as
firsts.
Attend this sale at'once and you will save money. Kcon
omies range from
40 to 50%
We are the sole agents in this city for the famous
-
Keystone Tires
AND
National-Speedway Tires
ire & R
Atlanta Tire & Rubber Co.
56 AUBURN AVENUE. IVY 84,
and
67 N. FORSYTH. IVY 3083.
. . )‘
Joins Goldsmith- {
Grant Company in
Sales Department
AA S A eAR ANRRIIN
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Elie McCord, after a three-year
absence in Florida, has returned
to Atlanta to join the sales force
of the J. W. Goldsmith, Jr.-
Grant Co., distribbutors for
Essex, Hudson and Dodge cars.
Mr, MeCord is very popular ‘in
this city, having formerly play
ed on the Tech football team for
several seasons.
Japan Has New Law
On Motor Subsidiary
A new act just passed by the Japanese
Diet, known as the Military Motor Vehicle
Subsidy Law, provided subsidies for man
ufacturers and owners of motor vehicles
suitable for military use, eapable of car
rying one ton. The vehicles may be re
quigitioned at any time for reasonable com
pensation. The law provides that manu
facturers and owmners must be Japanese
subjects, and vehicles must be of Japanese
origin. Pending greater production of
Japanese vehicles, however, owners of
cars of foreign manufacture are allowed
withiny the subsidy schemae.
The introduction of Amefican motor ve
hicles, Ap&u-urularly motor trucks. into Ja
pan, hds not progressed as rapidly as in
some other countries, owing te poor road
conditibns and cheap coolie labor. A few
Américan automobild and tire concetns,
however, haye become well established
there. The Goodyear Tire & Rubber Com
pany, having for several years done a
good business in tires, tubes and acces
sories.
its possession all of these excellent
buildings and their equipment, together
with a recreation park and clubhouse
for the employees, actoss the street
from the main factory, It is algo the
exclusive owner of more than 156 Unit
ed States patents and a large number
of United States patent appleations,
together with numerous foreign pat
ents and applicatiorg. Alse, the well
knowh spark-devil r\nd other Bosch |
trade-marks register§l throughout the
world . belongs to, it,
It ig understood that the new organ
ization intends te engage actively in
establishing iteélf in a position of even
greater prominence in the production
of electrical apapratus for American
autumou;;s’rields than the old company
t enioyed ore the war.
HEARST'S SUNDAY AMERICAN - A Newspaper for People Who Think — SUNDAY, JANUAKY 26, 1919.
NATIONAL CHAMBER
OF COMMERCE HOLD
IMPORTANT SESSION
Today's meeting of the board of -
rectors of the National Automobile
Chambers ofCommerce extended an in
vitation to C. C. Hanch, chief of the
automotive products section of the
war industries board, to visit the Eu
ropean countries to investigate auto
mobile conditions in connection with
the export trade of Ameri%an manu
facturers. While in Paris he will at
tend the inter-Ailied meeting ealled
by the Chambre Syndicals des Con
structures d'Automobiles as the rep
resentative of the automobile indus
try, to discuss custom rates, shows
and other matters of -~ international
importance. Representatives of Eng
land, Italy and Belgium will also at
tend.
The traffic committee’s report
showed that the automobile industry
is slowly getting back into produc
tion, although carload shipments for
December were only 8,210, as com
pared with 15,827 carloads in De
cember, 1917. N. A. C. C. traffic offi
cials reported 6n their meeting with
the- packing .service branch of the
War Department, which is developing
new methods of loading automobiles
in freight cars, to permit the easier
handling of vehicles with economy of
space. The packing service branch
is establishing specifications for pack
ing and loading articles of all kinds,
and the industry will co-operate with
it in handling automobiles.
The meeting discussed the question
of locking devices, with a view to
giving added safety to motoristd from
car stealing, which is becoming so
prevalant. A completé investigation
will be made and reports given to au
tomobile manufacturers. )
New standards for tires were con
sidered, the plan calling for a contin
uance of the making of tires for all
rims now in use, but providing that
after January 1, 1920, the manufac
tirers will equip their cars with cer
tain sizes that are being considered.
Pneumatic sizes will run from 30 by
3 1-2 inches to 35 by 5 inches for pas
senger cars, and for trucks 36 by 6
inches to 40 by 8 inches. Truck sizes
call for' fifteen sizes of solid tires.
The whole program is expected to
make for greater efficiency in manu
facturing and the certainty of deal
ers’ stocks being complete without
being too heavy.
It is reported that Canada has vir
tually raised the émbargo on the im-
\
’
The part of the automobile industry
in the winning of the war is a record of
achievement unparalleled in the annals
of American business. A more loyal,
patriotic group of men in Business can
not be found than the automobile mak
ers and their dealers, Not a call came
during those dark days of strife but
they answered, wllllng!{ and gladly.
They were whole-heartedly back of the
Government in evarythlng, giving time
money, cars and men for (Government
work, and they gamely fought their way
through the days when rumors were rife
and when public confidence and busi
ness conditlons seemed shakeén. and
now comes the definite assurahce that
the tests of war have proved the effi-|
cierfey of the automobile and its impor
tarice to the life and business of the
world in %mwrnl Where there may have
been doubt there is now clear under
standing. The public has been im
pressed with the solld foundation upen
which the industry rests and the truly
remarkable engineering genius back ot
the modern automobile. |
In discussing the problems of recon
struction, and thelr effect upon the au—i
tomobile industry, A. R. Erskine, presi
dent of the Studebaker Corporation, in
a recent issue of Vanity Falr sald: ¥
“The improvements and dm‘elnpm"l\fsl
in airplané motors are in some degree
applicable to autbmobile engines and .
these improvements no doubt will bel
adopted generally by American manu
factlirers. The impfovements are prm-'
clpall)f in smoother operation, rpductlon|
of vibration, and, therefore, greater
emnomf in gasgoline consumnption and
longer life, all told amounting to per
haps 10 or 15 per cent improvement, Air
plane motors are necessarily light in
welght and very expensive to manufac
ture. The Liberty motor weighs less
than two pounds ‘par horsepower devel
oped, and cost the Government $4,000
each, which indleates that a similarly
desigried engine of less size and %own-l.
pdaptable for automobiles, would be too
px{mn.flvn to justify any advantages in
efficiency it might have over the ordl
nary automobile enfilna.
“The business outlook of leading man- |
ufacturers is undoubtedly very great
both domestic and export, and the re-|
sburces of these manufacturere will be
fully occupied in taking care of thig
busin?ss us soon as they can obtan raw
materials and re auns normal produc
tion."
Book on Profi able
Farm Hauling With
Motor Trucks Out
"Profnah!ehr-‘nrm Hauling With Motor
Trucks” is the business-like title of the
lotest addition to motor truck trade
literature, just issiied by the Goodyear
Tire and Rubber Company, Akron, Ohlo.
In this hooklet is interestingly por- '
tfraved the practicabliity of the motor
truck as a farm tool when alded by
pneumatic cord tire equipment. The
adaptability of many American inven.
tiong to farm usage is nowhere bet
ter illustrated than in the application
of the motor truck to the sgolution of
the many transportation problems inei
dental to farming,
Just as the advantages of electric
lights, gasoline engines, water gystems
and numerous other appliatices and con
venlences have been wmade possible In
rural eommunities, €0 the motor truck |
hag “arrived” to contribute its share MI
the gimplification of hauling on the
farm, l
The new booklet is primarily one dla- !
cussing the many ways in which motor
trucke may fit into farming aotlflfln.l
and is Intended to llustrate the prnT
ress Coodyenr has made in the hgl
pneumatic cord truck tire fiald within
the last several years.
From the foreword: ‘“The ability to
carry heavy loads ncross rolling flelds,
regardiesas of roads and seagons; to |
quickly trangport farm produets to mar.
ket over sandy or muddy or sgnowy
roads; to move live gtock to shipping
points with a saving of shrinkage in
weight: to earry garden pruduca,.Xrulu
and other crushable materials to deati.
nation quickly: to suve time and labor
in bringing cloger to the farms—all of
this j& what makes a motor truck a
practieal and profitable farm tool.”
Motor triucks have been uysed in farm
work for a long time. But being mostiy
eduipped with splid rubber tires, they
could not fm'r full gerviee, They could
only travel.over good, dry roads or hard
ground, and were ||mnag to slow spreds
on account of jolting. ut farmers to
dny can not be contented with half
measures, -
The hooklet eltes numerous examples |
of farm motor truek transport covering
a wide diversity of service In represent- |
ative aeetions of the countty and |
abounds in photographs of pnenmatic.-
tired trucks that have proved their
worth ag individual unite of farm equip
ment, with the story of each trucl's
performance reviewed.
Interesting figures are shown outlin-
Ing comparisons of wagon “costs wilh
motor truck costs—with the motor truck
in the ascendency--as eompiled by the
United Statrs Department of Agricul
ture. Copies of the new Goodyear book
let are avallafale and fige for the asking,
portation of metor cars by freely
granting licenses for theif importa
tion into Canada.
The N, A. C. C. will hold a conven
tion of motor trueck manufacturing
the week of February 10, coincident
with the motor truck show In Madi
son Square Qarden in New York,
when standardization, sales and other
plans for the indtstry will be dis
cussed.
RGN AR T O AN, W R
- . .
Bring success to many Georgia and Florida dealers
- .
during 1919. Will you be one of them?
i Wri i
Some valuable territory open. rite for parti
culars.
O. B. DETROIT it s L
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WLR TR '.;s:ffi"‘ti;:‘g et R e/
232 Peachtree St.
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‘%W] . Ar»—~.~..:f;:;,.,{;"-:-~‘f;,_ 4 m\\ ' )_{_ A'RY ) LESS pARTS :
£ 1N I 9 / / E;,g‘ \ \\r : FOR the owner who considers his
. 1 fi:f,.f/ i . : car somethiny more than a mere
A | / ey | \‘\-“ \ v \ conveyance, who demands that in color,
j | —:\t \1 ; / “v'/ \ \ j A B line and appointments it reflectapttn
; P BLI Rl \ !,L\l e \ . can taste —the A’pperson 8. Equipped
B ;\,‘[ j ==t} [ \ [ . { with the powerful, economical Apper
\bt S I Sl _Il AL NP 2 son 8 motor— the 8 with 80 less parts.
TR = 3;;%7‘ [roen | APPERSON BROTHERS AUTOMOBILE CO.
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Factory Rerresgr ative Entire South
Publi¢ interest in the motor ear
shows this year is based upon a new
angle, Instead of attracting crowds be.
cause of the novelties that are usually
presented, the shtwgobrs this year are
looking forward to the opportunity of
surveying the complete lines of passeén
ger cars without any particular frills
or furbelows.
“The fact that few néw models will
be shown at the exhibits this year is
J. G. LEWIS MOTOR CO.
attractive to lots of showgoers,” says
W. A. McCollough, local dealer for Dort
motor ears. “There is a good sound
reason back of their attitude, too. An
automobile show gives the buyer op
portunity to survey the entire field
Without having his attention dirécted
to some specially equipped job, which,
if he buys it, he will soon tire of ‘and
which does not represent in every de
tall the ordinary run of motor cars.
“I think show visitors this year gfll
take more interest in the mechanical
features of the display and less in the
gee-gaws, if there are any.”
TLLINOIS HAS PRIZE CAT,
RPRINGFIELD, flLl., Jan, 26.-—The
finest feline in the world lives here, It is
a_Persian cat nmmed “Stlver Clou®®” and
owned by H. B, Jeffrey. The cat carried
away all hofors at a recent exhibit in
Clevaland. 4
DISTRIBUTORS
J. vi. NISKEY
Clarkson Asks Great
Roosevelt Memorial
WABHINOTON, Jan. 25.—8 y direction
of Secretary Baker, Grosvenor B. Clark
#son, director of the Council of National
Defense, has requested all State, county
community and municipal councils of de
fen#e to miake sucocessful the hation-wide
arrangements for memorial service for
Theodore Roosevelt on February 9. He
said:
“Becatuse of the pecuMarly nonpartisan
eharactor of the great council of defense
system, it I 8 singularly fitting that the
forogoing ection -shoull te taken. "The
honoring :f Theodore Roosevelt is a mat
ter that transs.nds pacty bellaf «and per
sonal prejudice. He lived greatly for
Americn and that is enough to justify
even those who oppesad him in mourning
hi« death.”
239 PEACHTREE, ST, ATLANTA, GEORGIAA
“y»
Hundreds Mulet “L ;
Daily With Checks
BOSTON, Jan. 26.—~8ar checks, sgar
coupons, soda checks, canceled movie
tickets and other countarfoits for et et
rallway tickets are being slipped into the
fare boxes of the Boston elevltfi Gz
eral Manager Emmons 18 ggtho ty
the statement. Two hundr such sube
stitutes were found when one day's se
turns were canvassed,
Other patrous, the general Mmanager
sald, ard not hunbfl!* the fare boxes oven
with counterfeits, hey simply make
vague move townrd the box and R:-é
into the car. In order to remedy
uation metal tokens for fares are to &e
introduecel shortly,
HOLDUPS TAKE ONLY DOG, ;
ST. LOUIS, Jan, 25.—~Tw0 highwaynven
held up Owen Barron here and robbed
him of a terrier pup he was carrying.
No attempt was made to search Barses
for valuables,
Atlanta, Ga.
7E