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The Final Test of Efficiency and Leadership!
I T HAS been well said that in any line of human endea
vor, he that leads is widely discussed—a ‘hundred
thousand tongues are set going. People want to know the
why of his success. And always, some slow-minded per
sons may wag a doubtful tongue. But-—there is no argu
ment against a suceess that is based upon service to the
public. He that leads—continues leader. Others only
follow after.
The 1. N, HUFF Optical Organization is distin
guished by its unique service. For in one shop -you may
obtain the services of an Optometrist who will give you a
thorough examination; an Optician who will see that your
glasses are properly adjusted and skilled mechanies who
will grind your glasses with absolute accuracy. One
charge for Huff Gilasses covers this triple service, and
you will be surprised to learn how moderate it is.
The L. N. Huff standards for rendering the most ef
ficient service are as high as human skill and understand
ing of Optometry, plus extensive experience can make
them. Between promise and performance there is mo
slack rope of service to be taken up here. In other words,
we promise just what we can perform.
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An Explanation by
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the American Optical
‘l -
Association
OPTOMETRY, as now defined by statutory
law in over thirty States, is “The employ
ment of any means, other than the use of
drugs, for the measurement of the powers
of human vision and the adaptation of lenses
for the ald thereof.”
AN OPTOMETRIST is a practitioner of Op
tometry, and fs, literally, an eye-measurer,
but he I 8 also skilled in Mechanical Optics,
which enables him to supervise the construc
tlon of RIGHT glasses when needed. In his
examination of defective or strained eyes,
he first takes note of any unhealthy condi
tion, in order that he may recommend treat
ment outalde of his own specialty, should
the person, for any reason, seem to requiré
such attention. He then satisfles himm!
as to the focal state (seeing quality),,usin
both the COphthalmoscope and Retinascope
in & dark room (flashlight photograph here
with) and other moderm instruments and
methods, The Optometrist next proves his
findings with the usual test lenses and vision
charts and, fipally, measures the strength of
the muscles that rotate the eyeballs. Be
cause of these thorough examination meth
_ods, the Optometrist i 8 the real HYE
STRAIN SPECIALIST,, and the public
ghonld demand his .-ne?vl(-vs as outlined
above.
AN OPTICIAN is one who grinds, fashions
or constructs lenses out of glass or other
transparent material. He is a maker and
sometimes a seller of glasses.
AN OCULIST is a physiclan who spe
cializes in eye diseases and the medical
treatment of same,
I refer to my “optical service” a terlln
which | belleve aptly describes the field 1
cover. L. N. HUFF.
FOUR REASONS
Why You Need My
rF EYE SERVYVICE
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1. Your EYES are TESTED BY DAYLIGHT nnd& normal, natural
conditions 18 a bright, cheerful office; and are also tested by the
Ophthalmoscope and Retinascope combined, in a DARK room.
2. You receive that personal attention so necessary to attain per
fect results,
2. EYE TESTING is MY SPECIALTY, and 1 refer with pleasure
to thousands of the leading families in the State of Georgia and
elsewhere whom I have fitted during the past fourteen years. »
4. My facilities for grinding and mounting lenses quickly are not
excelled, with a thoroughly equipped shop mahned by an expert
optician who works under my personal supervision.
52 WEST MITCHELL ST.
9 ; - z \‘} '
| GLASSES A\ S
P\ A THE INVISIBLE BIFOCALS |t N
HEARST'S SUNDAY AMERIOAN . A Newspaper for People Who Think — SWNDAY, JANUARY 26, 199,
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Actual Photograph of In N. Huff, Optometrist, Examining the Eyes by a Modern Twentieth Century Method, using the Ophthalmoscope and Retinascope Combined.
The general public has only a slight eonception of
the methods used to correct optical errors of vigion. The
Optometrist uses the latest discoveries in this science.
It is his specialty, The science of preseribing glasses—
Optometry—is a distinet profession; it is not a bra» " f
medicine and has been so decided by the courts. ,
Of the thousands of persons now wearing glasées
only a very small per cent have diseased eyes. Optical
, errors of vigion cause eye-strain and glasses alone are all
that is necessary. The Optometrist is the recognized
specialist in correcting errors of vision. i
You surely wouldn’t go to a physician for dental
work. So why should anyone go to a physician or oculist
to have their eves examined for glasses?
.Some people still go to the physician (eye doctor,
otherwise called oculist), for the reason that théy think
he has been trained for this special work, when the facts
are that his “training” is confined to surgery and the
tfeatment of “djseases” of the eyes. Statisties show that
orly “one” out of ‘‘one hundred” cases of eye trouble is
caused By disease of the eyes. The other .ninety-nine
cases are “NOT DISEASED,” and require only the cor=
rect glasses to remedy the trouble.
THOUSANDS OF PEOPLE IN THE CENTRAL SOUTH HAVE CONSULTED ME ABOUT THEIR EYES AND BEEN
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PROPERLY FITTED WITH COMFORT-GIVING GLASSES
Thousands have seen fit to leave thgir prosr-rin(io‘ns for glasseg with me. I make no exaggerated claims-—I do not claim to have
on file the eye-glass prescription of nearly everyone In the South, nor everyone in Georgia, por everyone in the city of Atlanta.
I'm not taking in so much territory! But Ido claim that by the ajd of scientific instruments and experjence, 1 can give you a supe
rior service and without excesstve damages. “There's a reason why [ satisfy and hold my patrons, and it's a reason few opticians
seem to wfiderstand—but my patrons know the Satigfaction they receive from my Conscientious Service.
. N
Ofitométrist——
HUFF
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e
L. No HUFF.
—Optician
Near Terminal Station
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L Cfi}i}’ ' 1 | @'@ L
U @ KRYPIOK & £
| " e GLAS SE S : L ALEE th [ s
L THE INVISIBLE BIFOCALS ey, |
"~ To people who are conscious that they have some
trouble with their eyes, the thing to dods to first consult
a “skilled and competent optometrist.” = His special
training makes him the logical one to be consulted first.
Some of the greatest medical men in the country-have
publicly expressed their views in harmeny with the posi
tion taken here. , ;
« OPTOMETRY has advanced so far in the last few
years that the service of the optometrist now far sur
passes that of the eye physician in the fitting of glasses.
T am an Optometrist and Optician. T have turned
the white light of publicity upon some of the praectices
in the optical field, with a view to educating the public
to an understanding of the respective fields of serviee of
the oculist, the-optician and the optometrist, The public
has responded with its confidence and generous patron
age of my services as an optometrist-and optician. My
methods have been widely diséussed and even covertly
assailed at times. But believing in full and free publieity
I have ignored all things save conscientious service so the
p'ublic, and the thousands of satisfied patrons who have
secured my comfort-giving glasses are the “final test of
efficiency and leadership.” : j
That which deserves success—succeeds.
.IL. N, HUFF.
IT COSTS YOU NOTP‘I}YI!G TO KNOW THE
ABSOLUTE TRUTH ABOUT YOUR EYES
Efficient men and women need the fullest compet)ficy in all their
faculties; of which Good Eyesight is Probably the Most Important.
Are you impairing your efficiency, cutting down your chances of
advancement, pushing away increases in earning power that should
be yours, suffering from physical pain and facing the possibility of
blindness? ! ‘
Poor eyesight, while it is a common failing, is by law of compen
sation also the most easily corrected of any of the senses' deficien
cies, Kfon't go through life with this handicap. Why let deficient
eyesight hamper you in business or social progress?
KRYPTOK Glasses solve the problem, if you need glasses for both
near and far vision. For :l’ear, sharp vision and restful comfort
as well as for appearance's sake, you should investigate KRYPTOK
Glasses, 1 make no charge for careful, scientific examination of
your eyes if glasses are offered. I use no drugs in giving your
eyes the most thorough examination. If you need glasses I will be
glad to supply them, and if you do not need glasses I will frankly
tell you so = ok
is a distinet profession, based . upon
mathematical principles, and a knowl
edge of the structure and functions of
the eye. The Optometrist, while lim
iting his practice to correcting errors
of vision which produce eyestrain,
headache, etc., with glasses, is able by
the aid of the Ophthalmoscope to de
tect diseased eonditions of the eyes and
recommend the proper course to pur
sue. The Optometrist uses no dah
gerous drugs in examining the eye far
structural defects and is, therefore, the
safest one to consult when in need of
eye help. :
The.public does not realize the great
advance the science of Optometry has
made during recent years. Today a pa
tient get an examination of the eyes
equgl to any obtainable, including a pair
of Astigmatic glasses, for less than the
wholesale price paid for lenses thirty
years ago. Not all Optometrists are
equal in proficiency any more than you
would expeet all physicians to be equal
in skill. Experience and natural apti
tude-is the eriterion. of maximum pro
ficieney. Physicians. formerly pulled
teeth, but today you go to a dentist.
The day is not far distant when the pub
lie will go to an Optometrist for glasses
exclusively, because this is his specialty.
The ability to do one thing well is of
greatest benefit to humanity.
I am an Optometrist and Manufac
turing Optician. L.N. HUFF.