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DEVOTED TO THE INTERESTS OF THE M e 9@%1»» ~ — WHO MAKE AND SELL ATLANTA PRODUCTS
[P 2 UYLERS GUID |24
II@HF‘_AHANTA“/ |
eML GLN (131 40 41
'fl@g & Efi%fi;;}’m&fizfifiv You I ‘
Bell Phone Main 1992 Music Electro Plate Makers
Atlanta Music Printing Company
OCforrlx)r?;::;le:xfi:igl :: Ernest and Howzrd Parham
53 South Forsyth Street > Atlanta, Georgia
Oet e .e e e . o 71 i e . i . e e e .
Herring-Hall-Marvin Fireproof Safes
~ Baylfis Office Equipment Co.
No. 1 S. Broad St 5 Phone Main 124
P~ 2 RA A .t A e e
m
WE GIVE YOU 5070 SERVICE
Our business Is organized to use Its brains, Its art and s equipment for
the promotion of your business., Call us, M. 3920, We thank you ! '
HUBBARD BROS.
Mitchell and Forsyth Stg. Service Printers,
m
to Atlanta is available to the merchant who buys an
adequate bill from the mémbm of the Merchants’
Association.
Write to
. H. T. MOORE,
SECRETARY
“Chamber of Commerce Bldg. ATLANTA, GA.
AR r. : W
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STV, < ‘W g A, &
e ‘m SINDITAS
» AND DRUGGISTS SUINDRIES:
57 AGE LI [LE 10 ol
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— E uiusu:n
ELYIA G, ™
P eb sy Q@}%
W/"_ (146 MACHINES L\ SNk XY
W TOR
I"‘4‘ THE ELCO BRAND
) Elyea Company [
g Easter
A 7 A
7D \ Neckwear
(& ‘/ NLL-SYAB
"fi/ 4 AL The attractive now designs of
, 'P/ ’ " i our Easter Neck Ties will appeal
.’9’ N to your customers with a force
yy iy »w that can not be resisted.
. p‘:} ""' You ought to have theke Ties
4T in your stock,
%‘f f Shall we send you an ap
proval shipment by parcel post?
All-Star Manufacturing Co.
' ATLANTA, GEORGIA
SEE BT R LR (P,
CRTLLARD . AR Re AR R
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(03 PPI bos 357 i.'~§ et R 0 B)£ SR "3’3 AN ey 37 T F
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WE ARE THE LARGEST WHOLESALE JOBBERS OF REED
FIBER FURNITURE IN THE SOUTH
—~LARGE STOCKS ON HAND ALWAYS REAdDY TO SHIP—-
1 Mail Orders Shipped Promptly.
STERCH] FURNITURE . 911 EAST MITCHELL ST,
AND CARPET COO. ATLANTA GA. :
HEARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, MARCH 18, 119.
§
The high cost of living £nd the
many demands for the support of
worthy objects and egterprises, to
gether with Increasing business ex
penses, account ‘in a measure for the
fact that some customers are delin
quent In the payments of their ac
counts. When companies with such
backing as the Standard 01l and oth
‘ers of world-wide reputation send
out letters urging the prompt pay
ment of acdounts because of present
commercial and indwstrial conditfons,
the smaller business men need not
feel apologetic In doing so.
One firm has had the following let
ter printed under their own letter-
Ih(ead, to inclose with overdue months+
ly statements:
Dear Friends: We are sure you
will appreciate the fact that business
under present gonditions does® not
permit the long‘flm«- credits hereto
fore extended. We regret that this
is not the ‘case, but facts are Stub
born things, and we must meet them
even as our brave men in khaki met
the enemy.
Under normal conditions it has
been possible and a pleasure to drop
a line several times to good custom
jers, calling attention to overdue nal
ances, but on account of the urfisual
conditions under which everyone is
working, we are unable to continue
the old method.
Doubtless it has escaped your at
tention that your account is overdue,
for these are unusually busy and stir
ring times., Neverthelegs, we have
obligations edming due which we
must meet, as business all along the
line has found it impossible to carry
long time accounts as formerly., To
meet our own obligations, it is nec
essary that our customers meet
theirs, !
We will appreciate it greatly if you
will give the Inclosed account your
prompt attention, Monthly credit
purchases sold on a 30-day basis are
payable not later than the 14th of
the succeeding month, May we ask
if it will be convenient for you to
send your check so that it will rench
us not later ‘(han Lhe 156th of this
month? /
Thanking you for your'eco-opera
tion and assuring tu of the high es
timation In whi we hold your
valued patronage, we are, very truly
yours,
This form letter has served a good
purpose, in that it has shown patrons
Inclined to bhe dilatory in the pay
ment of their bills, that thgold, easy
godng methods can not continue, The
letter is courteous and has given no
offense,
If your statements are repeatedly
’lknnrmi, something more . jasistent
may be Tu-wmr,\'. Avoid writing dis
lngrm-uh' collection letters, however;
they leave everyone concerned in a
bad humor and arouse an antagonism
in the customer that may defeat the
very purpose for which they were in
tended, A straightforward, cour
teous request is one .thing: an ab
rupt, tersa demand-—or even worse,
a threat-—is another,
Try the letter which follows on
those of your accounts which demand
fmmediate attention. It leaves a good
taste In the customer’s mopth and
seven times out of ten it brings hom3
the bacon:
Dear Sir: Tt occurred to us that
we have written you 80 frequently
about the inclosed account that you
were annoyed. So for a whole month
we haven't said a thing about the
matter. Evidently silence isn’t gold
en, for we haven't seen the gold
which it would appear to us our pa
tience merited.
Won't you let us know what vou
want us ta do jn the matter? Surely
you will be courteous_enough to use
the stamped envelopes, which we sare
providing, to at least drop us a line.
Very truly yours, /
In the case of kmunt long past
due such a letter should be individ
ually prepared. In the case of the
ordinary collection letter, however, its
preparation in advance and inelosure
| with the regular monthly statement
| saves time and has the desired effect
|of upurriny up payments, As the
postage necessary to carry the state
ment suffices for the inclosure also,
the only additional expense s for the
reminder,
| Ome of the opportunities of busi
'm\nu today is to get away from the
evil of slow ymvr}ntn and long tlme
{eredits. This takes a little eff®™t—
but so does anything worth while!
s e N,
, .
Salesmen of This Firm
.
Are Doing Splendidly
The All-Star Manufacturing Company
s every reason to indulge in optimism,
using (ts past week's experionce as a
base line of ealeulations T™Nere has
been a steady hurg In the factory, the
unusual activity bv.‘ll:g due to the large
number of orders for faster neckwear
that have heen arriving in every thalil,
Added to these was a heavy volume of
house and road orders
H. P, Sullivan, 10 travels In South
Georgla for this *rprlu‘mz firm, and
J. L Peck, whose WEritory lies in Flore
Ida, sent in orders that will keep all op
erntors busy for some time to come.
H. P. WOODWARD WITH
ADAMS & ELTING CO. |
Harry P. Woodward, who wag re
cently appointed Southern sales man
ager for the Adams & Elting Com
pany, has becn busy with the aa.ln‘
force making a general survey and
attending to the details of his com
pany's coming campaign for springl
business, ‘
The Adams & Eithng Company
manufactures a complete and high
grade line of paints,_edlors, leads and
varnishes. All of the business aone
in the Southern States will be han
dled through the Atlanta office, and
of this there will be quite a volume
when one reckons with the untiring
} energy and the unusual ability of Mr,
‘Woodward. - |
~ Mr. Woodward was a member of
the aviation eorps of the army. Prior
to this he was closely associated with
the Southern paint trade and has
scores of friends who will be giad to
watch his success in his new connec
tion. : {
The Adams & Elting Company is
one of the largest concerns of its kind
in this country. The president, How
ard Elting, was president of the Na
tional Paint and Oil Dealers’ Asso
ciation in 1917,
|
Buy the Best Paints,
Use Soon as Needed
Fach apring the man who owns real
ogtate begins to think of painting, but
too many people only think about it
The result s that property values de
cline and a small weather-beaten spot
in weatherboarding or on porches begin
to spread like a cancer, and next a floor
Joinst or other part of the frame begins
to decay, and presently a bill for re
palrs stares the owner in the face.
After these repairs are made a bill for
painting has to be calculated upon and
thug the property owner spends more
than double the amount that he would
have expended if he had used that great
preservative—paint—and used it in
time,
It 18 carefully . selected, standard
paints that not only beautifies the home
and adds years to its life, but lendg
atiractiveness to the entire meighbor
hood in which the building is located.
‘One dingy looking building will ruin
the most exclusive locality, so far as
appearance goes., To offset this and
to preclude the possibility of such con
ditigns developing several large Rast
‘ern cities have organized “community
paint-up clubs.” laeh member agrees
to apply paint as soon as needed. The
result hn( been that every building in
these specdific sections 18 up to the mark
at all times and the owners have saved
collectively thousands of dollars and
hours of worry and annoyance.
Cheap paint, like cheap labor, is
false “economy. ™e: man who buys
paint ghould get the best to be had, re
gardless of what the initial outlay
nnggn be. Then he pays the whole cost
at one time and is rid of it for always
and is also free from future worries,
Supply Firm Makes Bow
L)
To Machinery Circles
The curtains of trade have parted to
admit on Atlanta’s commercial stage the
Seeger Machine Tool Company, whose
president is Mr. . A. Seeger, the for
mer president of the Seeger-Walraven
(.‘,omrany. from which he withdrew to
be able to devote his entire time to the
promotion and dévelopment of the new
enterprise, .
Knowlni that the suocess of a ven
ture of this kind depended upon the
g'\mllg- of the men in the organization,
r. Seeger surrounded himself with
men who are practical and widely
known in the machinery business.
Among them Is Mr, J. B. Wallis, about
whom a long discourse ls unnecessary,
Mr. Beegers’ new connection will In no
way interfere with his work as repre
sentative of ome of the best known tool
manufacturers in the country and he
wishes this fact eclearly brm_gm to the
attention of his friends. e Seeder
Machine and Tool Company are fully
equlflrod and will glull{ furnish plans,
specifications and quotations to any one
in the market for machine tools or al
led equipment.
McElroy Artificial Limb
Co. Boosted by Writer
The experience of R. L. Brownlow, a
former Atlanta newspaper representa
tive, I 8 laden with encouragement to
persons who are or who may become
similarly afflicted, Mr. Brownlow some
vears ago was the victim of a rallroad
accident which resulted In the loss of
one of his lower limbs. Upon his re
covery he began the use of an artificial
limb trying first one make and then an
other, recommended to him as, different
times. However, he was unable to
find one that gave him complete satis
faction-<one that he could wear com
{orhq»]y and at the same time forget
;"nt it was not one that nature had
ren hln‘
It was Bnly when hgd learned of
and tested an MM IAZM) nmnufi;n
tured by the Mepfroy tificial Limb
(‘mupnn{ that My, Browdlow was con
vinged that he bad at Mmst found a per.
‘l3 adjustmens. Lo has worn this fi'fim
long enough fu Be entirely certain of
results, and Ne states that his walking
‘hlu Improved 100 per cent without the
| slightest degree of discomfort or the
| knowledge that he Is I any way not on
! a p:r with the average man,
Ogden’s Ten Life Rules.
The “code” formulated by Rober!
C. Ogden;y the famous Philadelphiay
merchant, and to which he attributeq
Nis success n life has been briefy
stated ax follows:
1. Keqp fuith in humanity.
2, A man becomes what he most
’du sires to be =
8. o not ngistake a prejudice for a
principle
4. Keep vour intellectual and spir.
itual life bright,
6. Be energetic,-wide awake, push.
ingf.hut be silent.
6. The world wants men who are
| well equipped and worthy.
7. False witness may be given by a
Resture or a grimace,
8 Honor womanhood if you would
hoop faith in humanity,
8 What a marvel of a business
man's guide in the Book of Proverbs
10, The longer you live, if you live
rlfin. the less you will think of your.
self,
b R Y,
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H. P. WOODWARD.
.
Cotton I's Moving;
Farmers Are Busy
Both last week and the one before
were excellent for business, report
Dougherty-Little-Redwine Company,
Cotton is moving and A general stim
ulation Is to be noticed. J. R. Littie
vhlte«\ Bowdon, Ga., and saw on the
streets a hundred bales of cotton sell
ing at from 281% to 29 cents. While In
Bowdon Mr. Little attended the funeral
of the Honorable J. H. Ward, Carroll
Coynty’s oldest citizen ¥Who at the time
of his death was 84 years old.
Mr. Little says that the farmers are
breaking the ground preparatory to
planting and that gencral conditions are
good. In faet it looks like fall busi
ness. /
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eR, R A S O e e
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o\ 8%. “ S '»N\»a | 1 " ; “,-._‘ N £ ‘ ;}_—':”l--‘ | ““"m e iiilmy Ji‘/; N \
O eAI gF ' S TGN CINENN = Y N
ORI SOO T Iy
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= ||WAEN K Under many trying conditions the s s
= i -:‘lf; =
—sl RAGAN-MALONE COMPANY [iigsl=
—|&Y] has served the merchants of the South in S| =]
— BV a dependable and profitable way. j g@} =
= ! Ry =]
= | $ i| RS ——
= (.40 The Spring of 1919 =
e i { e ——
=\ é I'inds ns in position to offer you an assurance of ; l\é)k'j =
= ?""‘ ! lowest market prices. ' -%\. =
=AY 1§ Conservative yet judicious buying is the order of (- =
= 3l he day. Our stocks and our quotations will give our : Hl=
=|| Pexid || ustomers the opportunity to make the forthcoming = ¥ §?§3 =
“ SCASO— ki fi %
‘, Most Satisfactory and Profitable k @l? =
e i ] Py D L€Y ==
—|| kot | B Our spring stock of dry goods, notions and ready- 4 %‘\1?,7~ =
(| MATed | to-wear, including Silks, Fancy Wash Goods and il ==
= k Novelty. Dress-Fabries, new showing of Men’s Fur- WP;‘ =
= (\&2. i nishing Goods, Hosiery, Underwear, Ladies’ Skirts, i .‘1::) = -
=|| ‘ Silk Dresses and Coat Suits are even more complete 4W =
= |IRW | than in former seasons, and will make your pur- \“:;; —
N bosesfrom “THE HOUSE YOU KNOW” more | \fl/ =1
=) 4( profitable than ever. : * \'}z =]|
—1; s': "o e - - e= = - W "’}g," E:i::
— ([N B eo O Te e % =
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— Ny F i 3 ] o |
—|} ks WHOLESALE ONLY" i R =
— I | B 32and 34 S.Pryor Sireet_ /i | AH(3Bss]| =
i B\ P SO | =
32 Tt 1A -MM fi‘u.-
The .\'m:vl‘lfl, Mercantile Company,
of which AFV. Overshiner is presi
dent, is making an announcement
which should be of more than usual
interest to live dealers who are will
ing to “tie up” with a line that will
produce sure and steady profits that
can be counted in big round dollars
and in large quantities, This new line
is the OkeH record for talking ma
chines.
The Scoville Mercantile Company
hag thoroughly investigated the rec
ord field and after careful and ex
tensive research has reached the con
clusion that there are untold éppor
'-— eY e '_l e *
e ?Wfi TS T ...-,—
[t 1 h » . ’ ’ - "‘; 7 ‘.4
\ g Springtime Is Paint Time *
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. 1§
L g \ “Varnishes {l}
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St 4 Enamels : Stains | {{S
Py e
Al TRIPOD PAINT CO. [iia
'L' % Manufacturers 1 Wholesalea = Retail | | 'lq
T ‘ 66-68 N. BROAD ST, ATLANTA, GA. ’ T
LN e o Y
@ O O D oy A i
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e T T LTI NSy st bS, )
tunities for the sales development of
the new record.
The records have achieved phe
nomenal success during the last few
months. Responsible firms through
out the country have become distrib
utors and all of them announce prog
ress that has proven more than satis
factory. There is every reason why
this should be so, The manufac
turers have some of the best talent in
America. employed to make these rec
ords, which reproduce sound as ef
fectively as many higher-priced com
petitors. Jobbers are ready to ship
them promptly and immediately upen
receipt of orders. 'There is no such
thing as a “lost =ale” for a dealer, as
he has the fecords in stock when they
are needed.
ATLANTA-MADE FURNACE
Why send your money away, when you can buy a better furnace at home,
and always get repairs on short notice?
MONCRIEF FURNACE CO.
139 Seuth Pryor Street. ATLANTA, GA.
.
Good Business Reported
.
By Moncrief Furnace Co.
“Business not good, but better !.hl}
good.” 'This from Mr. S. P. Moncrief,
‘of the Monerief Furnace Company. The
remark was the preface to the infor
mation that the company had closed
several attractive contracts during the
past week.
Now that the war industries board hne
lifted the ban and builders and archi
tects cafi once more “get about and
stretch their legs” there will ba consid
érable activity in the buildin, trade
this spring. From this angle 51& Mon
crief Furnace Company sees an in
c-rg'fi;od demand for the company's
pr ct.