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THE ATLANTA Ghwsvias ~* % 7 4 (wean Newspaper for Southern Homes B <B/ @ . st ‘5. ok ad 0943
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19 . M Y o W Fati S I
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" : \ >l here Fatima Stands Bt
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| T & i These facts are reprinted to show you. Rt
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\ £ ' / R g | The advertisements reproduced here have 41l e
v > / 2 i appearedin this paper. Pleaselook at them again. e
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a (7 : n/ ) i They help to illustrate Fatima’s unique position 1 ({esees
% somg y * S, . . as the only inexpensive cigarette that seems ‘ KRG
: e ateh, P e A o I actually to be preferred to expensive cigarettes. T
the Stock Exchang A face; aldopg A, ) ' ¢ RESEHH
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~.and L ”Ur.,;b,: Waldors torjy ay £ ,l For example, Fatima outsells or closely rivals ;-‘:-:;;’5
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oA f:f‘;,‘,, he very beart of :’f;‘a only :i:',’a"'ef!u',,",' ~,fn';'-» N % LY in sales even the highest-priced cigarettes, at gt
ol 008 oS Che 10 be PoFCH “atue it Sel"hore el i |~ such places as U:‘TIE‘:E
1‘;;:::-‘;’:‘;” nas proved ‘-i‘ h‘. stock Bx- ~a "‘vi ."' trye, ’fo',re,,, ";z iy Fal y ! —the Astor, New York !5::
Pacima's POPU T grent hat 207 L St o e Yoy, <TPIe RAR = / A —the Copley Plaza, Boston 1 B
coanes i 2k eoo 1 e A —the Gibson and the Sinton, Cincinnat gt
dl:‘;;‘“ ot Jeads F;::,,.:,»*J"“'a‘ et “';l?‘:’;il;(“l ang ,z-;m,,m” “' 5 égs ~—the Stock Exchange, New York . ‘l 5 .‘EEE
” Fone thevley m,, ot A G —the Tourai R
~ gy, Payiciasa, o, a P k‘ HH the Touraine, Boston ; L
",.‘:.(.’i.':."n‘;;-;'l";r,.):;uw.o & \N g g ~—the Waldorf-Astoria, New York ! YL
- R/ A Uity e, 0% nugp . - el FHHE —the Yale Club, New York 4 2
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5 M@ .55§EEE ~—and also at many other such places, not men- [;‘,:l‘:‘gg:
s & FOHHH tioned in these advertisements—for instance: T
il | *iledforthe pu 20 en whe . S ) Y HEEEEH : Rk S E
:: €ace COnf 0 ¢ ,5, ¢\ ;ié:ii::: —the Capitol Building, Washington | ”":E!
f| oA far: ) Vi e T —the Congress, Chicago 1 I
L For the & T PRI —the Statler, St. Louis ‘ | R
T who saty 720 O More m, / j{ ) RO —the Willard, Washington LY
HHH ington “.d on the G.o,.'na:nn“ S 5 !:S!’ e '==!!:i===== o | ‘ F‘:: !:!
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i o tana dosangus, o Rence, i e 4 Men who buy their Fatimas at such places as 11 e
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1H b ~,.,;m;::::m-d o \i & H ‘ } these, buy them not because of moderate price, | | ‘.-;.‘-:E;
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fait n.?,:','.':;wu-d.:d _3(:1:_:,;.,_ |&% tH & || but because they prefer Fatimas. They pre- | I
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e UADEY was Patingy 45,’ i | fer Fatimas' taste and they find that Fatimas |(e
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E: F A "LBy c S. - | NOTE: More and more men, it seems—both i i ..‘:Ega
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3. A , \l3 f vy T, "/3 “r who feel that they should not smoke high~ : Vet
i S"Ulb le Q:‘ > A I ‘5 - E : I priced cigarettes—are realizing the common= i it “";'.:i!
: re g ! d i sense of adopting Fati thei d ke, 11 (R
E te g - ; ,Lo “‘w | } adopting Fatima as their steady smoke, ‘, (i! I'EE;
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