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At this, the very heart of all Street do X & ?
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Where Fatima Stands
These facts are reprinted to show you.
The advertisements reproduced here have all
appearedin this paper. Pleaselook at them again.
They help to illustrate Fatima’'s unique position
as the only inexpensive cigarette that seems
actually to be preferred to expensive cigarettes.
For example, Fatima outsells or closely rivals
in sales even the highest-priced cigarettes, at
such places as
=—the Astor, New York
—the Copley Plaza,-Boston
—the Gibson and the Sinton, Cincinnati
—the Stock Exchange, New York
—the Touraine, Boston
—the Waldorf-Astoria, New York
—the Yale Club, New York
~—and also at many other such places, not men
tioned in these advertisements—for instance:
—the Auditorium, Chicago
-~the Capitol Building, Washington
¢ —the Congress, Chicago
=—the Statler, St. Louis
—the Willard, Washington e
Men who buy their Fatimas at such places as
these, buy them not because of moderate price,
but because they prefer Fatimas. They pre
fer Fatimas’ taste and they find that Fatimas
treat them right.
NOTE: More and mote men, it seems—both ¥
_those who care nothing for price and those
who feel that they should not smoke high
priced cigarettes—are realizing the common=
sense of adopting Fatima as their steady smoke.