Newspaper Page Text
6C
Now that war demands have ceased,
says T'he American Gas Engineering
Journal, the producers of benzol are
hoping to put a large proportion of
their output on the market as motor
fuel. The defects of benzol for that
use, which defacts need no longer ex.
ist, are of four kinda: (1) The valves
and valve stems of the engine be
come coated with a gummy substance
which causes tham to stick in the
guides; (2) the valve faces hecome in
time deeply corroded and pitted; (3)
in cold weather the benzol may be
come frozen, and (4) the benwzol con
thing water, which collects in drops,
and finds its way Into the carburetor,
where it prevents a free flow of the
fuel to the jet. The causes of these
troublesome circumstances are now
well known to benzol producers, and
they may be easily removed. The
gummy deposit is due to insufficient
washing with strong sulphuric acid
Pitting of the valve seats regults from
using benzol which contains an exces
sive amount of sulphur, Freezing is
due to the presence of too high a pro
portion of benzine. Water is usually
found in benzol which has not been
sufficiently matured. The water, al
ways present In the distillate, takes
some time to settle out. The benzol
shouid therefore be left to stand mev.
eral @ays in the storage tank before
being transferred to drums. To run
off the water, all storage tanks should
be fitted with drain-cocks at their
lowest point. Attention to these mat.
ters will insure a good motor foel
When filling drums and tins, all ben
-20l should be run through a fine
gauze. It has been proved that bulk
for bulk benzol gives more power, and
therefore greater mileage than gaso
lina, |
FR E Mileage
By Using STRONG DOUBLE TREAD TIRES
-~ — Strong Double Tread Tires represent
.-‘%\ BECAUSE quality, wvalue, service, satisfaction
I.‘r:'. Strong Double Tread Tires save 76 per cent of your tire cost
7‘ Over 3,000 satwsfled customers spealk for the wearing qualities
I il\ and endurance powers of Strong Double Tread Tires
R
ITI Strong Double Tread Tires are guaranteed for 8,500 miles
"ii (standard guarantee).
L .__‘ We give personal attention. Every Strong Double Tread Tire
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o ||i” Sgrong Double Tread Tire
i Our motto s “Satisfaction” and we guarantes it Satisfied
) ’_ll.“ customers are our best reference.
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‘ “." Never before have we offered such good values of reconstruct
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)Rl RELINER FREE WITH EVERY TIRE
’ I'.‘“ THE TUBES ARE GUARANTEED FRESH STOCK
‘ STANDARD MAKES,
2 ILE. Size. Tive Tubes | Bime. Tire. Tubes | Mize. Tire. Tubes
o 30x3 § 550 § 160 32x4 .. 825 § 240 16x4% $ll.OO § 3.16
1 U] soxs €SO 1.76 | 33x¢ .. 8.60 250 | 6x44 11,50 3.25
‘T 31;}2 6.75 1.86 S4x¢ .. 175 2.60 {7x4% 12.00 3.40
L] ssxsyy 700 200 | 35x4 .. 9.00 2765 | 36x6 .. 12,60 3.60
“"'" $4x314 800 2.16 36x4 .. 10,00 2.85 | 36x5 .. 12.76 3.65
~’!{ $1547. 800 235 ! 34xat 2000 300 | 37x6 .. 1275 3.76
: Send $2.00 deposit for each tire ordered, balance C. O. D
L. b Tires shipped subject to your examination State whether S
"_r o 8. or CL, plain or N, Sis desired —all same price
B By sending entiré amount of order you can save § per cént
—our special cash order discount.
STRONG TIRE & RUBBER CO.
32019 MICHIGAN AVENUE, DEPT, I, CHICAGO, ILL.
Whenever Talk Turns to Motors
The New Light Weight (3:3°%) Car That Has the
Qualities of Performance, Comfort, Endur
ance and Elegance of Large Costly Automobiles
You Will Hear About the Essex
From the start we purposely avoided mak-.
ing elaims for the Essex. Our restraint was
that of absolute confidence.
We knew it was certain to become popular,
and that publie favor wonld ecarry its fame
further and with more effect than gnything
that could be written about it.
Therefore, we decided to let those who
tried the Essex advertise it.
Today & rapidly multiplying army of
friends is giving it the most powerful adver
tising known-——disinterested, but enthusias
tie, praise from living lips. From some of
them you probably already have heard about
the Essex; enough to make vou curious and
sager to examine and ride in it. .
It is interesting to hear the Essex dis
cussel from the view-points of widely di
verging types of people.
What the Userbf Small Cars
Has to Say
Faqr instance, the man who has always
owned a small car. He is the most enthusi
astic of Essex admirers. It gives him a new
sensation of power and stability. He likes its
complete, comfortable atmosphere. He does
Distributed by
J. W. Goldsmith, Jr.—Grant Co., Inc.
229 Peachtree St. Atlanta, Ga.
Thanks The American
For Telling Him of
y L
Simmons’ Fine Work
“I am just in receipt of a letter
from a Ford owner in South Georgia
who says he does not know whether
to thank us or The Georgian-Ameri
can for the beautiful appearance of
his Ford,” said H. C. Simmons, of the
Simmons Plating Works., "As a mat
ter of fact, he will have to thank us
both, for we did the work, but The
Georglan-American told our custom
er where he could have the work
done, We nickel-plated the shell and
lamp rims for this Ford owner as a
result of his having read our adver
tisement in The Sunday American.
“l am more than satisfled with the
pulling powers of The Georglan-
American. There is not a day goes
by that I do not get direct resulls
from my advertising in The Geor
glan-American. On one small adver
tisement 1 secured more than $260
worth of business fromm one man in
Columbus, who wrote me that he had
seen my advertisement in The Sun
day American. 1 am happy to say
that we are backing up the pulling
powers of 'lt‘}m (ieorgian-American
with excellent work on auto parts,
brass beds, silverware and all other
materials which are subject to plat
ing."
R. N. Reed Takes on
Ao;ncy for the New
. . .
isible Victory Pump
The latest product of the Tokheim
01l Tank and Pump Company will be
spold in the Southeast by R. N. Reed,
well-known through the South as an
expert 01l and pump man, The new
product is the New Visible Victory
pump, which meets all of the exactions
of the State laws pertaining to seif
measuring pumps for gasoline and oil.
Mr. Reed has some territory in the
Southeast which he will turn over to a
ou{.una, hustling man.
n speaking of the new pump, Mr.
Reed said: “I am fully convinced that
we have the only unbeatable and un
cheatable pump on the market, With
a pump not as efficlent as the New
Vietory Visible pump the dealer some
times gives a short measure, or just
as like as not he lg cheating himselfl
by giving long measure.'
The business will be handled from
Mr. Reed's office at 276 Peachtree
street,
L aef e
& EARS“‘ :;s_'.l
SRR
not hesitate to drive it over cobbled streets
or rough roads. Squeaks and rattles are not
annoyingly present in the Essex. He is
proud of the easy way it passes more costly
and more powerful cars in traffic because of
its acceleration. The big, roomy seats, the
fine finish, the handsome appointments—all
appeal to his pride of ownership.
Owners of Large Cars Admire
Essex Economy
You will hear other men compare the fine
performance of the Essex with that of large,
high-prieed automobiles. Certain features of
Essex performance remind them of such-and
such fine ear. Other points recall the grati
fying behavior of other costly machines. And
all are delighted with the low operating and
upkeep costs.
It is oecause the Essex appeals to this uni
versal love of comfort, beauty, power and
pride of ownership, and brings them within
reasonable economy, that it has won more
friends, perhaps, than any other car ever did
within the same length of time.
You will find much to admire and desire in
the Essex, too. When are you coming for
vour demonstration?
HEARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, MAw 25 1919,
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“Not so long ago the ldea pre
vidled that* motor cars and motor
trucks were so much alike as a man
ufactured commodity that the same
method used to sell one conld be em
ployed to merchandise the other,”
savs (3. . Porter, manager of Re
public truck department of the J. W
Goldsmith, Jr.-Grant Company. |
“No dealer today, however who
tried to sell his truck just as he sells
the automobile he repesents would
get very far, because the two proposi
tions have been discovered to be
fundamentally different,
“Automobiles are selected for rea
sons of the price, style, dollar-for-dol
lar value, the maker's reputation for
quality and the like the car itself
being emphasized by name. With
trucks it is “rut of all a question of
selling truek transportation as such,
It is a job for an expert, an engineer
of transportation, who knows how to
approach all the ramifications of Hm‘
gsubject—methods of loading and un
loading, long and short hauls, svhml—‘
ules, routes, cost accounting systems,
comparative value of horse-drawn ve- 1
hicles and motor driven trucks and
many other factors, ‘
“Almost every prospect presents a
new problem; almost every sale rep- |
resents a new subject investigated |
and analyzed in a scientific manner.
Merchants and manufacturers mus"
be shown before they motorize their
delivery and haulage tlc-p:u"tmunm.‘
They are not going to buy a lrm-k‘
for their business as they would a
motor car for their personal use. ‘
“Much has already been done in in
vestigating the possibilities of motor
truck transportation along the lines|
I have just outlined and the country
has awakened generally to the impor
tant pearing good roads and motor
trucks-—two things that go hand in
hand--will have on the vital ques
tions of food production, distribution
and cost,
“In this eonnection no more striking
or significant statement has ever been
made than that attributed to Herbert
Hoover, who declared that 50 per cent
of the perishables produced in Amer
feca are wasted, largely through in
sufficient methods of transportation,
He pointed out that with motor ex
press lines the farmer need not main
tain so many draft animals and that
horses that eat the crop of millions
of acres might be largely dispensed
with and the land be used to raise
food for the people. Mr. Hoover be
lieves that a developed rural express
system will lead to the establishment
of public markets and give them a
bagis of economic success with re
sultant lower prices.”
W.A. Chapman, Jr., To
o
Be Goldsmith-Grant
.
Secretary in 20 Years
W. A. Chapman, Jr, is the coming
gecretary of the J. W, Goldsmith, Jr.,-
Grant Company, distributors of Hud
son, Dodge and Essex passenger cars
and Republic trucks. Mr. Chapman
will not assume his duties for some
yvears, possibly twenty or more, be
cause, a shis father, the present sec
‘r'olnr), said the young man has to
grow up into the job. The new sec
retary arrived at the Georgia Baptist
Hospital last Wednesday. He tipped
the scales at 8 pounds. Both he and
his mother are doing well. Incident
ally Mr. Chapman, Sr., is bhuying ci
gars and wearing a smile that won't
come off.
M. L. Pulcher, vice president and
general manager of the Federal Truck
Company of Detroit, spent part of
the week In Atlanta as the guest of
James A. Brigman, of the Brigman
Motors Company, Atlanta distributors
for the Federal line. This was Mr,
Pulcher's initial trip to the South,
Just prior to leaving for the North
Mr. Pulecher announced that his fac
tory will place & new model one-ton
truck on the market about August 1.
He also said that his factory is now
on normal peace-time production ba
sis and that a very large percentage
of the fagtory’'s output 18 being
shipped to the South, where the
greatest truck demand is at present.
Mr. Pulcher, who is recognized as
one of the foremost authorities on
r‘n.vnr transportation in the United
States, discussed the increasing cost
of living and the effect on prices that
motor transportation will have, He
said he believes ‘that the motor truck
will solve the vexatious problem now
confronting the public generally.
‘“T'he inability of the farmer to get
his products to market quickly and
at the proper itime keeps the cost of
living high and the farmer's profits
low,” gaid Mr. Pulcher.
“The farmer is accused by some
with food profiteering, but the fact
is that the average farmer could not
maintain himself with the prices he is
at present getting for his wheat, corn
and other food staples, were it not
for the long overtime hours he puts
in—overtime that the average city
worker would stand aghast at. It
has been proved conclusively by Qav.
ernment statistics that, figuring a
fair wage for himself and his assist
ants, and a fair income from his farm
land, based on the actual worth of
that land, the farmer of today can not
harvest a bushel of wheat for less
than $2.50. I believe that the Gov
ernment price of wheat is considera
bly less—so the farmer must depend
upon his overtime work to feed him- |
self and his neighbors,
“But the farmer has just expe
rienced a period of comparative pros
perity, He is never going to return to
the old days and the old ways. He
is from henceforth going to demand
a higher price on his products. The
consumer thereof is going to pay, be
cause the consumer always pays,
“There is, however, one way out.
That is direct marketing. Marketing
conditions for food products of farm
ers must be bettered. The marketing‘
of farm products has for years bcen‘
handled through middlemen whose
profits have far exceeded those of the
farmer, although the time and effort
put forth by the middleman are not
to be compared to the labor and time
of the farmer.
“It is a case of getting together~—
not only of shortening the miles to
market by building good roads and
manufacturing motor trucks to travel
over these roads with big loads of
prodnuce, although these are very im
portant factors—but the farmer and
the market must be brought together
with all the big profit-making agen
cies between the two as far as possi
ble eliminated.
Plan Worked Out,
“Such a plan has been worked out
with great success at Adrian, Mich.
Here the Adrian Chamber of Com
merce has organized the community
market with a manager in charge. All
produce, from popcorn to .pigs, are
purchased and the farmer receives a
price slightly lower than the Detroit
market price. The difference is made
up from the actual cost of maintain
ing the market and not from a profit
standpoint.
“Hides, skins, tallow and cordwood
are taken as well as cream, eggs,
poultry, dressed meats, potatoes and
all sorts of produce and apples. The
potatoes are graded and No. 2's and
s taken as well as No. I's. The
eggs are candled, poultry graded for
heavy and light weight, and all cream
is tested. Thus the farmer gets his
just due and is encouraged to bring
in better products,
“The method of disposing of all the
products is worth studying, as upon
the economy practiced in the sale and
'distribution of the products, depends
‘the price the farmer receives.
“Contracts are made with various
Detroit companies to purchase all
products. The Fox River Butter Com
pany takes all cream and eggs, the
Toner Commission Company takes a
large share of all produce, the Detroit
Poultry Company purchase all poul
try and game, and the Atlas Hide and
lLeather Company takes the hides,
skins and tallow.
“For a time the produce was
shipped to Detroit by express. This
meant a wait for payment, return of
crates, cans and boxes, uncertainty
as to whether square dealing was
given in regard to welghts, grades and
tests, loss due to shrinkage and
breakage and general trouble all the
time,
‘ “Accordingly, a two-ton motor
truck was put to work and has deliv
ered all produce to Detroit, 70 miles
away, with remarkable success. In
five months’ time the truck traveled
18,000 miles, carrying from two to
four tons of varied products per trip,
snd making from two to four trips
'weekly. The cost has heen $23 per
trip of 140 miles (two days), includ
ing drive®’ wages and all other {tems,
‘ Return hauling is nearly always to bhe
‘done for Adrian merchants, averaging
's3 per trip, thus reducing the cost to
S2O.
4By express the cost on a similar
load was $29.25 for expressage, $lO
for loss by shrinkage and breakage,
$2 loss on coops and crates, a total of
$41.25. Thus the motor truck actual
ly effects a saving of $21.25 each trip,
besides delivering the produce in bet.
ter condition, quicker and bringing
ihnck the payment, crates and cans at
once.”
Nickel Plating
Ll
Automobile
Parts
BUMPERS
LAMPS
REFLECTORS
FORD RADIATOR SHELLS
And Every Other Part That
Requires This Work
Also Refinishing Sflverware,
Surgical Instruments and
Brass Beds
Plating Works
125 S. Pryor St Atlanta, Ga.
Main 1147
Quality of the Doss
Tires Causes Demand
To Keep Increasing
The demand for the popular Doss
tires and tubes Is still increasing In
every section of the South. These At
lanta-made products are rtvln. their
usgers the utmost In satisfaction and
proving their remarkable economical
qualities,
Doss tires are quality tires and mo
torists in this secction hawe learned
through experience to appreciate this
quality. Made of the very best mate
rials the markets afford, manufactured
by expert ‘workmen and by a method
that is considered one of the hest in
the world today, the Doss tires and
tubes are meeting all the demands of
eritical motorists in every way.
(Aving the proper amount of mileage
and often far more, the Doss tires are
making a name for themselves that will
gpoon make them the universally used
tire in the South,
TOTAL CADILLAC PRODUCTION,
During its entire history the Cadil
laec Motor Car Company has produced
more than 70,000 eight-cylinder cars,
66,640 four-cylinder cars and 15,686 sin
gle cylinders,
An Exclusive Tire Sh
and something more
/o“‘/\"% \
=) W
\"«'(j@s'
\ p—— //;/
2}4%, £5)
I
Ready to Jump
L)
Motoring Days Are Here
Now is the time to equip your car—
To buy it a fine new set of upstanding, strongly treaded, resilient
tires!-
That will bear you smoothly along, in security and comfort.
And to obtain with them the solicitous care of a reputable business
house that, selling not only tires, but satisfaction in tire usage,
serves you with every facility for tire care.
United States Tires and Quick Tire Service thoroughly supply these
requisites.
Repairing Eree Road Service Vulcanizing
. . . -
Quick Tire Service, Inc.
Phone: Bell-Ivy 65 2-6 W. Peachtree St.
Atlanta 700
NOTE TELEPHONE NUMBERS READ ADDRESS AGAIN
There is no Limit to
theAdaptability of the
Reo ““Speed-Wagon™
.*““%: R g
i) b Yit zs a 8
Wongpul o 9 o
3‘; L e g o e N, S I
R R ey - G
G ’; wi.;: M\?
g‘ e %&I%W‘ a?f“’@m
Your Special Use |
Reo Trucks and Bodies, in all sizes, are especially designed by experts to best fit the indi
vidual uses for which they are intended. The Trucks and Bodies are constructed at the REO
plant. Specializing in the construction of bodies of all types—MOßE THAN A HUNDRED
DIFFERENT STYLES—we have created the very Truck to fill your own individual require
ments, whether your shipping and transportation problems are small or great. OUR REP
RESENTATIVE in your city is able to co-operate with you intelligently in the solution of your
transportation problems.
v
REO TRUCKS Are Easy of Control—Easy in Operation—Simple and Sure
”
“THEY DELIVER THE GOODS”
REO ATLANTA CO.
380 PEACHTREE ST.
.m——_fi——
| “The Gold Standard of Values” |
5. e e T T bl g i
South Africa Has Big
Famine in Gasoline
Shortag# of gasoline in British South
Africa has affected the use of motor
cars and trucks, according to a report
from the American consul. Sales of
gasoline were puspended by the Gov
ernment in order to insure adequate
supplies for military use, The position
i not so serious now, and gasoline is
again being wsold for commercial re
quirements, Parllament has legislated
that no excess duty should be levied
on Union spirits or on ether manufac
tured from spirits, if they are used for
internal combustion engine fuel, in or
der to stimulate and encourage the es
tablishment of a motor fuel industry,
As a result ® factory has been erected
near Durban costing $400,000 and with
a full capacity for 3,000 gallons daily.
This fuel is being placed on the market
at a price far below that of gasoline.
No statement can be made yet as to
its success as a substitute fuel, Warn
ings have been issued against its use
in carburetors with cork floats, as it
apparently contains some denaturing
chemical which quickly destroys the
shellac coating.
X
" o
L PR
A R
e ]
A <
i |
Army Explosives to
Aid Road Building
All surplus TNT and other explo
sives owned by the War Department
and which can be used for building
highways and other similar works have
been turned over to the Department of
the Interior,
.
Dirt Makes W heel
L
Turn Hard at Times
It sometimes happens that a lack of
Jlubricant at the dash bracket will cause
an apparent binding of the steering
wheel. Sometimes dirt works its way
into this bearing and causes the parts
to eramp. |
o /f\% ~ N R AR P
\!\; [ iy \o N/ g 0 \ PN /’"‘;‘\K v
A N OV NN B VAL NS
) \ & sy ks ) £ ] ( % A\
° o {9 | % : & k. 4/ ¥ b g R
o) / |a e il /47 E 9 \\, QY
\\] Y A A ' 7%
c ) o, Gomitl)
all oI s . g
°
° B
¢ NEW, CLEAN, FRESH STOCK
~—/ STANDARD MAKES
“SPECIAL LOTS”
’ f ‘DR V :
WORLD'S GREATEST CUT-RATE |IRE CONCERI
Goodyear Beacon Goodyear Goodyear Griffith b
Special Lots Guaranteed Special Lots Special Lots Guaranteed
Cord Tires Tubes Tubes
Size— AWT Rib-Skid, Rib AWT Gray Red
28x3 $10.85 $10.85 . b i SI.BO $2.06
30x3 11.05 11.05 ’ 5 1 ) 2.45
30x3% 14.00 14.00 $17.20 $19.50 215 2.00 (3
32x3% 16.40 16.40 24.65 27.76 2 .25 W
31x4 21.90 21.90 30.25 33.50 2.9 3.970 8 .'
12x4 22.25 22.25 31.26 36.15 3.80 m
33x4 23.40 23.40 12.10 16.05 .20 4.00
J4x4 23.90 23.90 33.05 37.10 3.26 4.15
36x4 26.60 26.60 s 10 4.6¢
32x4% 28.60 28.60 32,75 7.55 ) 4.55 §
33x4% 29.55 ' 29.56 }3.66 38.656 3.756 4.75
34x4%, 30.45 30.45 14.50 39.75 80 4.90
35x4 % 31.85 }1.85 35.30 40.70 }.85 4.95
36x414 32.35 32.35 36.15 41.60 3.90 5.1
35%5 37.40 37.40 42.90 49.35 4.55 6.00
37x56 59.60 39.60 44.85 51.65 4.75 6.0
Prices subject to change without notice in conformity with standard list
These prices based on lists of May 15, 1919
Goodyear Special Lots, Molded, 80x3 Clincher Plain Tread Eiic $8.50
Goodyvear Special Lots, Molded 30x3% Clincher Caterpillar Tread carven 20NN
Goodyear Special Lots, Molded 3Jix4 Clincher Caterpillar Tread sk 3590 ¥
AUTOMOBILE TIRE CO.™ §
O *
Ed. C. Griffith, Pres. 'y
234 Peachtree St., Atlanta, Ga. Telephone Ivy 4580, §
Buy War Savings Stamps,
ADDRESS NEAREST ERANCH STORE '
Jacksonville, Fla. Tampa, Fla San Francisco. Cal, 1
111 West Duval St. 317 Franklin St 533 Van Ness Ave. *
Dallas, Texas E!l Paso, Texas Oakland, Cal &
2032 Commerce St 201 W. San Antonio St 19th St. and Broadway, i
Houston, Texas Washington, D. C l.os Angeles, Cal .
1200 Main St SO2 14th Bt. N. W, Sixth and Olive Sts.
Havana, Cuba New Orieans, La. san Diego, Cal.
Zulueta, No. 15. 600 Baronne St Second and B, Sts "
sSan Antonio, Texas Atlanta, Ga Fresne, Cal.
202 Avenue C 4 Peachtree §t Corner 1 and Merced Sts
Seattle, Wash., 1125 Pine St
Simple Solution Wil j
~r
Keep Windshield | .
Every driver knows how disaured 3
it is to drive in sleet or rain. The "
lowing solution applied to the windshie |
with cheese NTh or gauze will prevery
the rain or sléet from sticking (o (e
glass and interfering with the driver s
vigion: One ounce water, two ounces
glycerine, one-eighth ounce salt,
KEEP DRAIN OFF AXLE,
In cases where the deain cock of the
radiator is so piced that the water
in making its escape trikes the axie
and spatters over things In general,
it is an excellent idea to place the edoo
of a funnel against the valve in such
'u way that it will direct the flow of
water ull‘ay from the parts of the car
into a pail,
In Use in Over One
Thousands Distinct
Lines of Business