Newspaper Page Text
4L
Now that war demands have ceased
suys The American Gur Engineering
Journal, the producers of benzol are
hoping to put a large proportion of
their output on the market as motol
fuel The defects of benzol Tor 'hat
use. which defects need no longer ex
ixt. are of four kinds: (1) The valves
and wvalve stems of the engine be
come coated with a gummy substancs
which caures them to stick In he
guides: (2) the valve faces become in
time deeply corroded and pitted 3)
in cold weather the benzol may be -
ome frozen, and (4) the benzol con
tains water, which collects In drops,
and finds its way into the carburetol
where it prevents a free flow of the
fuel to the je The causes of these
trouhlesome circumstances are now
vell known to benzol producers, and
they may be easily removed The
gummy deposit is due to insufficient
washing with strong sulphuric acid
Pitting of the valve seats results from
using benzol which contlains an exces
sive amount of sulphur Freezing Is
due to the presence of too high a pro
porticn of benzine Water {s usually |
found in benzo! which has not been
sufficiently matured The water, al ‘
ways present in the distillate takes |
some time to settle out. The benzol
<houid therefore be left to stand sev
rral days in the storage tank before
eing transferred to drums. To run
ff the water, all storage tanks s! ~!.||
be fitted with drain-cocks at lhnul
lowest point Attention to these mat. |
ters will insure a good motor I‘->'
When filling drums and tins, all ben- |
%ol should be run through a fine
Bauze It has been proved that bull
for bulk benzol gives more power wnd
therefore grealer mileage than gaso |
R ————
FREE Mileage [ REIE
v .
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- BECAUSE Strong Double Tread Tires represent
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™ Strong Double Tread Tires save 76 per cent of your tire cost
‘ Over 3.000 satisfled customers speak for the wearing qualities
I 1) and endurance powers of Strong Double Tread Tires
AW T Strong Double Tread Tires are guaranteed for 38,000 miles
l"i‘ (standard guarantee)
. ,~_“ We give personal attention Every Strong Double Tread Tire
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g B |!" Strong Double Tread Tire
o~ Our motto ils “Satisfaction’” and we guarantee it Satisfied
e | “.l‘ customers are our best reference
- ‘ — Our advertising is not bunk--it's honest .to-goodness copy, We
k ‘“.l' back it up with honest merchandise and tire value that can
ol vt not be duplicated at our price
d‘ ',." Never before have we offered such good values of reconstruct
| o Double Tread Tires for so little money
10 ”." RELINER FREE WITH EVERY TIRE
’Ti THE TUBES ARE GUARANTEED FRESH STOCK
o Il STANDARD MAKES
v v
< "1!' Size Tire Mubes | Size Tire. Tubes Bize Tire. Tuhes
O 30x38 $ 5.50 § 160 32x¢ $ 8.26 8 2.40 G5x4% $ll.OO 8§ 3.15
c)z 'l.l‘ 30x3% 6.50 1.76 | 33x4 .50 250 | 36x414 11.60 3:26
- 31x3}% 6.76 1.80 S4x4 8.96 2.60 37x4% 12.00 3.40
fifi‘ J‘,‘xi:\: 7.00 2.00 x 4 S.OO 2.76 | 36xb 12.50 3.60
34x31% S.OO 2.16 | 36x4 10.00 2.88 I 36x6 12.76 1,66
Jixd4 800 2.25 ' 4x4'% 1000 3.00 37x56 12,76 3.76
Send $2.00 deposit for each tire ordered, balance C. O. D
L Tires shipped subject to your examination State whether S
"' i 8. or Cl, plain or N, 8. is desired-—-all same price
| By sending entire amount of order you can save o per cent
our special cash order discount
STRONG TIRE & RUBBER CO
-
3019 MICHIGAN AVENUE, DEPT, I, CHICAGO, ILL.
I £ X T
Whenever Talk Turns to Motors
The New Light Weight (§3%3) Car That Has the
Qualities of Performance, Comfort, Endur
ance and Elegance of Large Costly Automobiles
You Will Hear About the Essex
From the start we purposely avoided mak
ing elaims for the Essex: Our restraint was
that of absolute confidence.
We knew it was certain to become popular,
and that publie favor would carry its fame
further and with more effect than anything
that could be written about it.
Therefore, we decided to let those who
tried the Essex advertise it.
Today a rapidly multiplying army of
friends is giving it the most powerful adver
tising known—disinterested, but enthusias
tie, praise from living lips. From some of
them vou probably already have heard about
the Essex: enough to make you curious and
sager to examine and ride in it.
It is interesting to hear the Essex dis
cussel from the view-points of widely di
verging types of people.
What the User of Small Cars
Has to Say
For instance, the man who has always
owned a small car. He is the most enthusi
astic of Essex admirers. It gives him a new
sensation of power and stability. He likes its
complete, comfortable atmosphere. He does
Distributed by
J. W. Goldsmith, Jr.—Grant Co., Inc.
229 Peachtree St. ' Atlanta, Ga.
Thanks The American
For Teliing Him of
: ‘] y
Simmons’ Fine Work
“I am Just in receipt of a letter
from a Ford owner in South Georgia
who says he does not know whether
to thank us or The Georgian-Ameri
can for the beautiful appearance of
his Ford,” said H. . Simmons, of the
Simmons Plating Works. “As & mat
ter of fact, he will have to thank us
both, for we did the work, but The
Georglan-American told our custom
er where he could have the work
done. We nickel-plated the shell and
lamp rims for this Ford owner aus a
result of his having read our adver
tisement in The Sunday American. ‘
“1 am more than satisfied with the
pulling powers of The Georgian-
American. ‘There is nol a day goes
by that 1 do not get direct results
from my advertising in The Geor
glan-American. On one small adver
tisement | secured more than $250
worth of business from one man in
Columbns, who wrote me that he had
seen my advertisement in The Sun
day American. | am happy 10 say
that we are backing up the pulling
powers of The Georglan-American
with excellent work on auto parts,
brass beds, silverware and all other
materials which are subject to plat
ing."”
| A ———
R. N. Reed Takes on
Agency for the New
. . .
Visible Victory Pump
The latest product of the Tokheim
Oil Tank and Pump Company wlill be
sold in the Southeast by R. N. Reed,
well-known through the South as an
expert oil and pump man The new
product is the New Visible \'irloryl
pump, which meets all of the exactions
of the State laws pertaining to self—l
measuring pumps for gasoline and oil.
Mr. Reed has some territory in the
Southeast which he will turn over to a
capable, hustling man
In speaking of the new pump, Mr
Reed said; "I am fully convinced that
we have the only unbeatable and un
cheatable pump on the market, Witn
a pump not as efficient as the New
Victory Visible pump the dealer some
times gives a short measure, or just
ax llke as not he is cheating himself
by giving long measure.”
The business will be handled from
Mr. Reed's office at 276 Peachtree
street,
not hesitate to drive it over cobbled streets
or rough roads. Squeaks and rattles are not
annoyingly present in the Essex. He is
proud of the easy way it passes more costly
and more powerful cars in traffic because of
its acceleration. The big, roomy seats, the
fine finish. the handsome appointments-—all
appeal to his pride of ownership.
Owners of Large Cars Admire
Essex Economy
You will hear other men compare the fine
performance of the Essex with that of large,
high-priced automobiles. Certain features of
Essex performance remind them of such-and
such fine car. Other points recall the grati
fying behavior of other costly machines. And
all are delighted with the low operating and
upkeep costs.
It is becanse the Essex appeals to this uni
versal love of comfort. beauty, power and
pride of ownership, and brings them within
reasonable economy, that it has won more
friends, perhaps, than any other car ever did
within the same length of time.
You will find much to admire and desire in
the Essex. too. When are you coming for
vour demonstration?
HEARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, MAY 25, 1919,
|
{
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“Not s 0 long ago the idea pre
vailed that motor cars and motor
trucks were so much allke as a man
ufactured commodity that the same
method used to sell one could be em- |
ployed to merchandise the other” |
says . . Porter, manager of Hl'-.
publie truck department of the J. W.|
Goldsmith Jr.-Girant Company |
“No dealer today, however, who!
tried to sell his truck just as he sells
the automobile he repesents would
get very far, because the two proposi
tions have been discovered to be|
fundamentally different i
‘Automobiles are selected for rea- |
song of the price, style, dollar-for-dol- f
lar value, the maker's reputation for |
lqu.alll\- and the like—the car i|\l-lf!
being emphasized by name VVlthl
trucks it is first of all a question of
gelling truck transportation as suoh,
It is a job for an expert, an engineer
of transportation, who knows how to
approach all the ramifications of the
subject—methods of loading and un
loading, long and short hauls, sched
ules, routes, cost accounting systems,
comparative value of horse-drawn ve
hicles and motor driven trucks and
lmuny other factors,
“Almost every prospect presents a
}m-w problem; almost every sale rep
trw-m'nw a new subject m\'vfl(lgutvd,
and analyzed in a scientific manner
Merchants and manufacturers must
'be shown before they motorize their
- delivery and haulage departmefits,
They are not going to buy a truck
for their business as they would a
motor car for their personal use,
“Much has already been done in in
vestigating the possibllities of motor
truck transportation along the linen’
[I have just outlined and the country |
‘ has awakened generally to the impor
tant bearing good roads and motor
trucks—two things that go hand in
hand-—-will have on the vital ques
tiong of food production, distribution
and cost '
“In this connaction no more striking
or significant statement has ever been
made than that attributed to Herbert
Hoover, who declared that 50 per cent
of the perishables produced in Amer
ica are wasted, largely through in
sufficient methods of transportation.
He pointed out that with motor ex- |
press lines the farmer need not main- |
tain 0 many draft animals and that
horses that eat the crop of millions |
of acreg might be largely (llspo-nsml“
with and the land be used to raise|
food for the people. Mr. Hoover be- |
lieves that a developed rural express
system will lead to the establishment |
of public markets and give them a
hasis of economic success with re
sultant lower prices.”
W.A. Chapman, Jr., To
.
Be Goldsmith-Grant
.
Secretary in 20 Years
W, A, Chapman, Jr., is the coming
secretary of the J, W, Goldsmith, Jr.,-
Grant Company, distributors of Hud
son, Dodge and Essex passenger cars
and Republic trucks. Mr, Chapman
will not assume his duties for some
vears, possibly twenty or_ more, be
cause, a shis father, the present sec
retary, said the young man has to
grow up into the job. The new sec
retary arrived at the Georgia Baptist
Hospital last Wednesday. He tipped
the scales at 8 pounds. Both he and
higs mother are doing well. Incident
allv Mr. Chapman, Sr., is buying ci
gars and wearing a smile that won't
come off.
|
|
\
|
M. L. Pulcher, vice president and
general manager of the Federal Truck
Company of Detroit, spent part of
the week in Atlanta as the guest of
James A, Brigman, of the Brigman
Motors Company, Atlanta distributors
for the Federal line. This was Mr.
Pulcher’'s Initial trip to the South
Just prior to leaving for the North
Mr. Pulcher announced that his fac
tory will place a new model one-ton
truck on the market about August 1
He also said that his factory Is now
on normal peace-time production ba
siß and that a very large percentage
"of the factory's output 18 being
shirped to the South, where the
greatest truck demand Is at present,
. Mr. Palcher, who is recognized as
one of the foremost authorities on
motor transportation in the United
| States, discussed the increasing cosl
of living and the effect on prices that
motor transportation will have. He
said he believes that the motor truck
will solve the vexatious problem now
confronting the public generally,
“Ihe inability of the farmer to get
his products to market quickly and
at the proper time keeps the cost of
llving high and the farmer's profits
low,” sald Mr. Rulcher.
“The farmer is acoused by some
with food profiteering, but the fact
is that the average farmer could not
maintain himself with the prices he is
at present getting for his wheat, corn
and other food staples, were it not
for the long overtime hours he puts
in——overtime that the average city
worker would stand aghast at It
has been proved conclusively by Qov.
ernment statistics that, fAguring a
fair wage for himself and his m«sist-‘
ants, and a fair income from his farm
land, based on the actual worth 0!‘
that land, the farmer of today can not
harvest a bushel of wheat for less
than $2.50. 1 believe that the Gov
ernment price of wheat Is considera
bly less—so the farmer must depend
upon his overtime work to feed him
self and his neighbors.
“But the farmer has just expe
rienced a period of comparative pros
perity. He is never going to return to
the old days and the old ways. He
is from henceforth going to demand
a higher price on his products. The
consumer thereof is going to pay, be
caure the consumer always pays.
“There is, however, one way out.
That is direct marketing. Marketing
conditions for food products of farm
ers must be bettered. The marketing
of farm products has for years been
handled through middlemen whose
profits have far exceeded those of the
farmer, although the time and effort
put forth by the middleman are not
to be compared to the labor and time
of the farmer.
“It is a case of getting together—
not only of shortening the miles to
market by building good roads and
manufacturing motor trucks to travel
over these roads with big loads of
prodnuce, although these are very im
portant factors—but the farmer and
the market must be brought together
with all the big profit-making agen
cies between the two as far as possi
ble elimirated.
Plan Worked Out. ® .
“Such a plan has been worked out
with great success at Adrian, Mich.
Here the Adrian Chamber of Com
merce has organized the community
market with a manager in charge. All
produce, from popcorn to pigs, are
purchased and the farmer receives a
price slightly lower than the Detroit
market price. The difference is made
ap from the actual cost of maintain
ing the market and not from a proflt‘
standpoint. |
“Hides, skins, tallow and cordwood
are taken as well as cream, eggs,‘
poultry, dressed meats, potatoes and
all sorts of produce and apples. The
potatoes are graded and No. 2's and
3's taken as well as No. I's’ The
eggs are candled, poultry graded for
heavy and light weight, and all cream
is tested. Thus the farmer gets his
just due and is encouraged to bring
in better products,
~ “The method of disposing of all the
products is worth studying, as upon
;the economy practiced in the sale and
distribution of the products, depends
}(hp price the farmer receives,
“Contracts are made with various
‘l’)leit companies to purchase all
products, The KFox River Butter Com
pany takes all cream and eggs, the
Toner Commission Company takes a
large share of all produce, the Detroit
‘l’.mltry Company purchase all poul
!m\- and game, and the Atlas Hide and
Leather Company takes the hides,
skins and tallow.
“For a time the produce was
shipped to Detroit by express. This
‘me-unt a wait for payment, return of
crates, cans and boxes, uncertainty
}us to whether square dealing was
given in regard to weights, grades and
tests, loss due to shrinkage and‘
breakage and general trouble all the
time. ‘
“Accordingly, a two-ton motor
iruck was put to work and has deliv
ered all produce to Detroit, 70 miles
away, with remarkalfle success. In
five months’ time the truck traveled!
18,000 miles, carrying from two to
four tons of varied products per trip,
and making from two to four trips
weekly. The cost has been $23 per
trip of 140 miles (two days), includ
ing drivers’ wages and all other items.
Return hauling is nearly alwayvs to he
done for Adrian mercnants, averaging
$3 per trip, thus reducing the cost to‘
S2O
“By express the cost on a similar
load was $29.25 for expressage, $lO
for loss by shrinkage and breakage,
$2 loss on coops and crates, a total of
$41.25. Thus the motor truck actual
ly effects a saving of $21.256 eaeh trip,
besides delivering the produce in bet
ter condition, quicker and bringing
back the payment, crates and cans at
once.” - ‘\
Nickel Plating
-
Automobile
Parts
BUMPERS
LAMPS
REFLECTORS
FORD RADIATOR SHELLS
And Every Other Part That
Requires This Work
Also Refinishing Silverwars,
Surgical Instruments and
Brass Beds
Plating Works
125 8. Pryor St Atlanta, Ga.
Main 1147
Tires Causes Demand
To Keep Increasing
The demand for the popular Doss
tires and tubes {s still increasing In
every wection of the South, These At
lants-made products are rlv:nl their
users the utmost in satisfaction and
proving thelr remarkable economical
qualities,
Doss tires are quality tires and mo
torists in this scction have learned
through experience to appreciate this
quality Made of the very best mate
rials the markets afford, manufactured
h'y expert workmen and by a method
that 18 considered one of the best in
the world today, the Dossg tires and
tubes are meeting g{l the demands of
critical motorists in'®very way.
Glving the proper amount of mileage
and often far more, the Doss tires are
making a name for themselves that will
#oon make them the universally used
tire In the South,
TOTAL CADILLAC PRODUCTION,
During its entire history the Cadil
lac Motor Car Company has produced
more than 70,000 eight-cylinder cars,
6,640 four-cylinder cars and 15,686 sin
kle cylinders.
An Exclusive Tire Shop
and something more
Ready to Jump
Motoring Days Are H
Now is the time to equip your car—
To buy it a fine new set of upstanding, strongly treaded, resilient
tires! ;
That will bear you smoothly along, in security and comfort.
And to obtain with them the solicitous care of a reputable business
house that, selling not only tires, but satisfaction in tire usage,
serves you with every facility for tire care.
United States Tires and Quick Tire Service thoroughly supply these
requisites.
Repairing Free Road Service Vulcanizing
ick Tire Servi ]
Quic ire Service, Inc.
‘
Phone: Bell-lvy 65 2-6 W. Peachtree St.
Atlanta 700
NOTE TELEPHONE NUMBERS READ ADDRESS AGAIN
There is no Limit to
theAdaptability of the
Reo ““Speed-Wagon'
Psl pE BiR Y oA g
AR se A
B selTy e
4‘ s f, } R
~S i P , n ””’,:’u o: 4 %}“/W}l 4 A?’
MORE THAN 100 DIFFERENT BODIES
Your Special Use
Reo Trucks and Bodies, in all sizes, are especially designed by experts to best fit the indi
vidual uses for which they are intended. The Trucks and Bodies are constructed at the REO
plant. Specializing in the construction of bodies of ‘all types—MOßE THAN A HUNDRED
DIFFERENT STYLES—we have created ‘the very Truck to fill your own fndividual require
ments, whether your shipping and transportation problems are small or great. OUR REP
RESENTATIVE in your city is able to co-operate with you intelligently in the solution of your
transportation problems.
REO TRUCKS Are Easy of Control—Easy in Operation—Simple and Sure
“THEY DELIVER THE GOODS”
REO ATLANTA CO.
380 PEACHTREE ST.
- IVY 34.
%‘ “The Gold Standard of Values” ”m
South Africa Has Big
Famine in Gasoline
#hortage of gasoline in British South
Africa has affected the use of motor
cars and trucks, according to a report
from the American consup Sales of
gasoline were suspended by the Gov
ernment In order to insure adequate
supplies for military use. The position
i# not so serious now, and gasoline is
again being wsold for commercial re
quirements, Parllament has legislated
that no excess duty should be levied
on Unlon spirits or on ether manufac
tured from uglrlu, if they are used for
internal combustion engine fuel, in or
der to stimulate and encourage the es
tablishment of a motor fuel industry.
As a result a factory has been erected
near Durban costing $400,000 and with
a full capacity for 3,000 gallons dally.
This fuel Is being placed on the market
at a price far below that of gasoline.
No statement can be ‘made yet as to
fts success as a substitute fuel. Warn
ings have been issued against its use
in carburetors with cork floats, as it
apparently contains some denaturing
chemical which quickly destroys the
shellac coating.
AL
:S( @;"
T\ E
N/ s/3
\a;
w - b
™ e ¥
s G e
e o % ;i
" "
1
‘Army Explosives to |
. .
Aid Road Building
. All surpius TNT and other explo
sives owned by the War Department
and which can be used for bullding
highways and other similar works have
been turned over to the Department of
‘lhfi Interior,
.
Dirt Makes Wheel
.
‘ Turn Hard at Times
i It sometimes happens that a lack of
Jubricant at the dash bracket will cause
an apparent binding of the steering
wheel. Sometimes dirt works its way
into this bearing and causes the parts
o Naamn o
)
.\; 7.!.,. /~ #% -,’. [t‘:,’\ /’ v
™\ R i >
4 3 3 \i /R El / L ~ S
o \'\ 1 l, oit / | i/ “4 s £
,'- /o ’ &4 : : ‘._o 718 £ P ? i
AN b i i i A\ LA/ S B
o 2 \v s /
¥ n
16 E
/ )
A i
g 4
°
'° & B
o
O NEW, CLEAN, FRESH STOCK "
&) STANDARD MAKES}
“SPECIAL LOTS" N
P E CONCERN
WORLD’'S GREATEST CUT-RATE TIRE CONCERN
Ggodyeanr Beacon Goodyear Goodyear Griffith M
Special Lots Guaranteed Special Lots Special Lots Guaranteed 3
Cord Tires Tubes Tubes h
Rize AWT Rib-Skid, Rib. AWT. Gray Red L
28x3 $10.85 $10.85 R i it SI.BO $2.05
10x3 11.06 11.05 : # 1.86 2.45
30x3% 14.00 14.00 $17.20 $19.50 2.16 2.90 i
13x3 % 16.40 16.40 24.65 27.75 2.35 5.25 B
11x4 1.90 21.90 30.25 33.50 2 95 3.70
jix4 22 22.26 31.25 36.16 3.056 3.80 po
}3x4 40 23.40 32.10 36.05 3.20 4.00 }
x 4 23.90 23.90 35.05 37.10 3.25 415 M
16x4 6.60 26.60 2 3.40 4.66 B
32x4% 28.60 28.60 32.75 37.55 3.65 1.65 M
J3x4 % 29 29 33.55 38.65 3.76 4.76 .
x 4 ie 04 0.45 14.50 39.75 3.80 4.90
x 4 by 31.86 31.85 35.30 10.70 3.85 4.95 4
16% 414 5 2.5 36.15 41.60 3.90 5.15 so
35x5 7.40 37.40 42.90 49.35 4.56 6.00 B
37x56 9.60 39.60 44.85 51.65 4.76 6.20 y
Prices subject to change without notice in conformity with standard lists.
These prices based on lists of May 15, 1919 4
Goodyear Special Lots, Molded, 80x3 Clincher Plain Tread.......ceccoes. $8.50 4
Goodyear Special Lots, Molded 30x3% Clincher Caterpillar Tread...eeeee. 12 35
Goodyear Special Lots, Molded 31x4 Clincher Caterpillar Tread....e.... 18.85
AUTOMGOBILE TIRE CO.™
» 3
Ed. C. Griffith, Pres, &
234 Peachtree St,, Atlanta, Ga. Telephone Ivy 4580. B
Buy War Savings Stamps. A
4 E ADDRESS NEA.BEST BRANCH ”ORE Ll ‘
Tacksonville, Fla
111 West Duval St
Dallas, Texas
2032 Commerce St
Houston, Texas
1200 Main St
Havana, Cuba
Zulueta, No. 15
San Antonio, Texas
202 Avenue C
B e
.
| Simple Solution Witl
. Keep Windshield Clear
| Every driver knows how disagrecable
it is to drive in sleet or rain, The (ols
lowing solution applied to the windshield
'with cheese cloth or gauze will prevent
'the rain or sleet from sticking to the
[Kl;ma and Interfering with the driver's
vision: One ounce water, tWo ounces
glycerine, one-eighth ounce salt,
KEEP DRAIN OFF AXLE,
In cases where the drain cock of the
radlator i 8 so placed that the water
in making its escape trikes the Axln
and spatters over things I per ~
it is an excellent idea to place the edge
lof a funnel against the valve in such
|a way that it will direct the flow of
'water away from the parts of the car
into_a_pail.
Tampa, Fla.
317 Franklin St.
X 1 Paso, Texas
201 W. San Antonio St.
Washington, D, C.
902 14th St. N. W.
New Orteans, La.
600 Baronne St.
Atlanta, Ga.
234 Peachtree St
Seattle, Wash.,, 1125 Pine |
In Use in Over One
Thousands Distinct
Lines of Business
San Francisco, Cal
533 Van Ness Ave.
Oakland, Cal.
19th St. and Broadway.
L.os Angeles, Cal.
Sixth and Olive Sts.
San Diego, Cal,
Second and B. Sts,
Fresno, Cal.
Corner 1 and Merced Sts.
St.
—--_t e