Newspaper Page Text
6C
Now that war demands have ceased,
says The American Gas Engineering
Journal, the producers of benzol are
heping to put a large proportion of
their output on the market as motor
fuel. The defects of benzol for that
use, which defects need no longer ex.
ist. are of four kinds: (1) The valves
and valve stems of the engine be -
came coated with a gummy substance
which causes them to stick in the
glides; (2) the valve faces hecome in
time deeply corroded and pitted; 1)
in cold weather the benzol mmay be
come frozen, and (4) the benzol con
taing water, which collects In drops,
and finds its way into the carburetor,
where it prevents a free flow of the
fuel to the jet. The causes of these
troublesome circumstances are now
well known to benzol producers, and
they may be easily remove d. The
gummy deposit is due to insufficient
washing with strong su!phuric acid
Pitting of the valve seats results from
using benzol which contains an exces
sive amount of sulphur Freezing is
due to the presence of too high a pro
portion of benzine. Water is usually
found in benzol which has not been
sufficiently matured. The waler, al
wavs present In the distilate, takes
some time to settle out. The benzol
shouid therefore be left to stand sev
eral days in the storage tank before
being transferred to drums. To run
off the water, all storage tanks should
be fitted with drain-cocks at their
lowest point. Attention to these mat
ters will insure a good motor fuel
When filling drums and tins, all ben
zol shoudd be run through = fine
gauze., It has been proved that bulk
for bulk benzol gives more power, and
therefore greater mileage than gaso
line,
T ——
I REE Mileage I REIE
U .
By Using STRONG DOUBLE TREAD TIRES
T BECAUSE__ Strong Double Tread Tires represent
A ) quality, wvalue, service, satisfaction
?'-:‘ Strong Double Tread Tires save 75 per cent of vour tire cost
Ly Over 3000 satisfled customers speak for the wearing qualities
"OI and enduranoe powers of Strong Double Tread Tires
1: 1L Strong Double Tread Tires are guaranteed for 3,500 miles
“i- (standard guarantee).
i - " We give personal attention Every Strong Double Tread Tire
[ h." ts inepected before it leaves thé stock room You get what
. — vou ask for—there are no substitutes for our one and original
HF =ll Strong Double Tread Tire
pfl (IFT) :
W B Our motto & “Satisfaction” and we guarantee it Satisfied
9 »u.“ customers are our best reference
’JIM.- Our advertising is not bunk-—it's honest.to goodness copy. We
g 1 back it up with honest merchandise and tire value that can
T
d'h-— not be duplicated at our price
| -"." Never before have we offered such good \':\(in».q of reconstruct
fl_. ed Double Tread Tires for so little money
3 _J',.“ RELINER FREE WITH EVERY TIRE
h"?, THE TUBES ARE GUARANTEED FRESH STOCK
%1 STANDARD MAKES
t’ ‘i-,‘! Size Tire. Tuhes ’ Size Tire. Tubes ‘ Bize Tire Tubes
() e 30x3 .. 6.50 §$ 1.60 32x4 $ 8.26 § 2.40 16x4% $ll.OO $ 3.16
’é ”." 30x3% 6.50 1.76 x 4 .. 8.50 2.60 | 36x4% 11.50 3.26
by 9 31x3% 6.76 88 1 Bisd .. BIH 2.60 | x 4 12.00 1.40
U 32x315 1.00 200 | 35x4 .. 9.00 276 | 36%6 12.50 50
i 34x3% 8.00 2.16 f 36x4 .. 10.00 286 | 36x5 12.75 3.65
:W Sixd .. 800 225 ! 34x44 2000 3.00 | 37x5 .. 1275 3.76
¢ Send $2.00 deposit for each tire ordered, balance C. O. D
01 Tires shipped subject to your examination State whether S
o) 4 8. or Cl, plain or N, 8. is desired-—all same price
i -5 By sending entire amount of order you can save b per cent
—our special cash order discount
STRONG TIRE & RUBBER CO.
2019 MICHIGAN AVENUE, DEPT, 1, CHICAGO, ILL
Whenever Talk Turns to Motors
The New Light Weight (333>%) Car That Has the
Qualities of Performance, Comfort, Endur
ance and Elegance of Large Costly Automobiles
You Will Hear About the Essex
From the start we purposely avoided mak
ing claims for the Bssex. Our restraint was
that of absolute confidence. ¥
We knew it was certain to become popular,
and that public favor would earry its fame
further and with more effeet than anything
that ecould be written about it.
Therefore, we decided to let those who
tried the Essex advertise it. :
Today a rapidly multiplying army of
friends is giving it the most powerful adver
tising known—disinterested, but enthusias
tie, praise from living lips. From some of
them you probably already have heard about
the Essex; enough to make you curious and
sager to examine and ride in it.
It is interesting to hear the Essex dis
cussel from the view-points of widely di
verging tvpes of people.
What the User of Small Cars
Has to Say
For instance, the man who has always
owned a small car. He is the most enthusi
astic of Essex admirers. It gives him a new
sensation of power and stability. He likes its
complete, comfortable atmosphere. He does
Distributed by
~J. W. Goldsmith, Jr.—Grant Co., Inc.
229 Peachtree St. Atlanta, Ga.
»
Thanks Thé American
i
For Telling Him of
) '3
Simmons’ Fine Work
“I am just in receipt of a letter
from a Ford owner in South Georgia
who says he does not know whether
to thank us or The Georgian-Ameri
can for the beautiful appearance of
his Ford,” said H. C. Simmons, of the
Simmons Plating Works, “As a mat
ter of fact, he' will have to thank us
both, for we did the wdrk, but The
Georgian-American told our custom
er where he could have the work
done We nickel-plated the shell and
lamp rims for this Ford owner as a
result of his having read our adver
tisement in The Sunday American.
“l am more than satisfied with the
pulling powers of The Georgian-
American. There is not a day goes
by that I do not get direct resulls
from my advertising in The Geor
glan-American. On one small adver
tisement 1 secured more than $250
worth of business from one man in
Columbus, who wrote me thut he had
seen my advertisement in The Sun
day American. | am happy to say
that we are backing up the pulling
powers of 'The Georglan-American
with excellent work on auto parts,
brass beds, silverware and all other
materials which are subject to plat
ing.”
R. N. Reed Takes on
Agency for the New
- - .
Visible Victory Pump
The latest product of the Tokheim
Oil Tank and Pump Company will be
sold in the Southeast by R. N. Reed,
well-known through the South as an
expert oil and pump man. The new
product is the New Visible Victory
pump, which meets all of the exactions
of the State laws pertaining to self
measuring pumps for gasoline and oil.
Mr. Reed has some territory in the
Southeast which he will turn over to a
mrablp, hustling man.
< B speaking of the new pump, Mr.
Reed said: “'I am fully convinced that
we have the only unbeatable and un
cheatable pump on the market. With
a pump not as efficlent as the New
Vietory Visible pump the dealer some
times gives a short measure, or just
as like as not he is cheating himself
by giving long measure."
The business will be handled from
Mr. Reed's office at 278 Peachtree
street.
G AR E P
Gl
k ;:.R ,»Z
not hesitate to drive it over cobbled streets
or rough roads. Squeaks and rattles are not
annoyingly present in the Essex. He 18
proud of the easy way it passes more costly
and more powerful cars in traffie because of
its acceleration. The big, roomy seats, the
fine finish, the handsome appointments—all
appeal to his pride of ownership.
Owners of Large Cars Admire
: Essex Economy
You will hear other men compare the fine
performance of the Essex with that of large,
high-priced automobiles. Certain features of
Essex performance remind them of such-and
such fine car. Other points recall the grati
fving behavior of other costly machines. And .
all are delighted with the low operating and
upkeep costs. :
It is because the Essex appeals to this uni
versal love of comfort, beauty, power and
pride of ownership, and brings them within
veasonable economy, that it has won more
friends, perhaps, than any other car ever did
within the same length of time.
You will find mueh to admire and desire in
the Fssex, too. When are you coming for
vour demonstration?
HEARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, MAWw 25, 1919,
“Not %0 long ago the idea pre
vailed . that motor cars and motor
trucks werp so much alike as a man
ufactured commodity that the same
method used to sell one could be em
ployed 1o merchandise the other,”
says . ( Porter, manager of, Re
public truck department of the 3. W
Goldsmith, Jr.-Grant Company
l “No dealer today, however, ;who
tried to sell his truck just as hv.m»lln
the automobile he repesents would
get very far, because the two proposi
tions have been discovered to be
fundamentally different
“Automobiles are selected for rea
gons of the price, style dollar-for-dol
lar value, the maker's reputation for
quality and the like——the car itself
being emphasized by name With
trucks it is first of all a question of
selling truck transportation as such
It is a job for an expert, an engineer
of transportation, who knows how to
approach all the ramifications of the
gubject-—methods of loading and un
loading, long and short hauls, sched
ules, routes, cost accounting systems,
comparative value of horse-drawn ve
hicles and motor driven trucks and
many other factors, |
“Almost every prospect presents a
new problem; almost every sale rep
resents a new subject m\'('.utu::ntvd‘
jand analyzed in a scientific manner ‘
| Merchants and manufacturers must
‘lw shown before they motorize lhvlr]
[ delivery and haulage departments,
| They are not going to buy a Vr\uk!
for their business as they would a
motor car for their personal use ‘
“Much has already been done in in
| vestigating the possibilities of mntnr‘
truck transportation along the lines
I have just outlined and the country
has awakened generally to the impor
tant bearing good roads and motor
trucks—two things that go hand in
hand—will have on the vital ques- |
tions of food production, distribution
and cost, |
“In this connection no more striking
or significant statement has ever been
made than that attributed to Herbert
Hoover, who declared that 50 per cent
of the perishables produced in Amer
iea are wasted, largely through in
sufficient methods of transportation.
He pointed out that with motor ex
press lines the farmer need not main
tain so many draft animals and that
horses that eat the crop of millions
of acres might be largely dispensed
with and the land be used to raise
food for the people. Mr. Hoover be
lieves that a developed rural express
system will lead to the establishment
of public markets and give them a
basis of economic success “with re
sultant lower prices."”
W. A. Chapman, Jr., To
.
Be Goldsmith-Grant
o
Secretary in 20 Years
W. A. Chapman, Jr., is the coming
secretary of the J. W. Goldsmith, Jr,,-
Grant Company, distributors of Hud
son, Dodge and Essex passenger cars
and Republic trucks. Mr. Chapman
will not assume his duties for some
yvears, possibly twenty or more, be
cause, a shis father, the present sec
retary, said the voung man has to
grow up into the job. The new sec
retary arrived at the Georgia Baptist
Hospital last Wednesday. He tipped
the scales at 8 pounds. Both he and
his mother are doing well. Incident
ally Mr. Chapman, Sr., is buying ci
gars and wearing a smile that won't
come off.
’ M. L. Pulcher, vice president end
general manager of the Federal Truck
Company of Detroit, spent part of
the week in Atlanta as the guest of
I.luqu A. Brigman, of the Brigman
' Motors Company, Atlanta distributors
;r‘)r the Federal line, This was Mr.
' Pulcher’s initial trip to the South,
| Just prior to leaving for the North
'.\hx Pulcher announced that his fac
tory will place a new model one-ton
truck on the market about August 1,
He also said that his factory is now
on normal peace-time production ba
sis and that a very large percentage
of the factory’'s output 18 being
shifped te the South, where the
greatest truck demand is at present.
Mr. Pulcher, who is recognized as
'one of the foremost authorities on
| motor transportation in the United
‘h‘!:n(‘.u. discussed the increasing cost
of living and the effect on prices that
‘mnlur transportation will have., He
said he believes ‘hat the motor truck
will solve the vexatious problem now
confronting the public generally,
‘“l'he inability of the farmer to get
his products to market quickly and
at the proper time Keeps the cost of
living high and the farmer's profits
low,” gaid Mr. Pulcher
“The farmer is accused by some
with food profiteering, but the fact
is that the average farmer could not
maintain himself with the prices he is
at present getting for his wheat, corn
and other food staples, were it not
for the long overtime hours he puts
in—overtime that the average city
worker would stand aghast at. It
has been proved conclusively by Gov.
ernment statistics that, figuring a
fair wage for himself and his assist
ants, and a fair income from his farm
land, based on the actual worth of
that land, the farmer of today can not
harvest a bushel of wheat for less
than $2.50. 1 believe that the Gov
ernment price of wheat is considera
bly less—soothe farmer must depend
upon his overtime work to feed him
self and his neighbors.
“But the farmer has just expe
rienced a period of comparative pros
perity. He is never going to return to
the old days and the old ways. He
is from henceforth gomg to demand
a higher price on his products. The
consumer thereof is going to pay, be
cause the corsumer always pays.
“There is, however, one way out.
That is direct marketing. Marketing
conditions for food products of farm
ers must be bettered. The marketing
of farm products has for years becen
handled through middlemen whose
profits have far exceeded those of the
farmer, although the time and effort
put forth by the middleman are not
to be compared to the labor and time
of the farmer.
“It is a case of getting together—
not only of shortening the miles to
market by building good roads and
manufacturing motor trucks to travel
over these roads with big loads of
produce, although these are very im
portant factors—but the farmer and
the market must be brought together
with all the big profit-making agen
cies between the two as far as possi
ble elimirated.
Plan Worked Qut.
“Such a plan has been worked out
with great success at Adrian, Mich.
Here the Adrian .Chamber of Com
merce has organized the community
market with a manager in charge. All
produce, from popcorn to pigs, are
purchased and the farmer receives a
price slightly lower than the Detroit
market price. The difference is made
up from the actual cost of maintain
ing the market ang not from a profit
standpoint,
“Hides, skins, tallow and cordwood
are taken as well as cream, eggs,
poultry, dressed meats, potatoes and
all sorts of produce and apples. The
potatoes are graded and No. 2's and
3's taken .as well as No. I's. The
eggs are candled, poultry graded for
heavy and light weight, and all cream
is tested. Thus the farmer gets his
just due and is encouraged to bring
in better products,
“The method of disposing of all the
products is worth studying, as upon
the economy practiced in the sale and
distribution of the products, depends
the price the farmer receives.
“Contracts are made with various
Detroit companies to purchase all
products. The Fox River Butter Com
pany takes all cream and eggs, the
Toner Commission Company takes u‘
large share of all produce. the Detroit
Poultry Company purchase all poul-{
try and game, and the Atlas Hide and
Leather Company takes the hides.]
skins and tallow.
“For a time the produce was
shipped to Detroit by express. This
meant a wait for payment, return of
crates, cans and boxes, uncertainty
as to whether square dbaling was
given in regard to weights, grades and
tests, loss due to shrinkage and
breakage and general trouble all the
time,
“Accordingly, a two-ton motor
truck was put to work and has deliv.}
ered all produce to Detroit, 70 miles
away, with remarkable success. In
five months'. time the truck traveled
18,000 miles, carrying from two to
four tons of varied products per trip,
«nd making from two to four trips
weekly. The cost has bheen $23 per
trip of 140 miles (two days), includ
ing drivers’ wages and all other items.
Return hauling is nearly alwayvs tn‘he
done for Adrian merchants, averaging
$3 per trip, thus reducing the cost to
20.
" “By express the cost on a similar
load was $29.25 for expressage, $lO
for loss by shrinkage and breakage,
$2 loss on coops and crates, a total of
$41.25. Thus the motor truck actual
lv effects a saving of $21.25 each trip,
besides delivering the produce in bet
ter condition, quicker and bringing
hack the payment, crates and cans at
once.” L
Nickel Plating
-
Automobile
Parts
BUMPERS :
LAMPS
REFLECTORS
FORD RADIATOR SNELLS
And Every Other Part That
Requires This Work
Also Rafinishing Silverware,
Surgical Instruments and
Brass Beds
Plating Works
125 S. Pryor St. Atlanta, Ga.
Main 1147
Quality of the Doss
Tires Causes Demand
To Keep Increasing
The demand for the popular Doss
tires and tubes is still increasing In
every section of the South, These At
lanta-made products are giving their
users the utmost in satisfaction and
proving thelr remarkable economical
qualities,
Doss tires are quality tires and mo
torists in this section hawe learned
through experience to appreciate this
quality Made of the very best mate
rials the markets afford, manufactured
‘by expert workmen and by a method
that is considered one of the hest in
the world today, the Doss tires and
tubes are meeting all the demands of
ceritical motorists in every way.
Giving the proper amount of mileage
and often far more, the Doss tires are
making a name for themselves that will
soon make them the universally used
'tire in the South,
TOTAL CADILLAC PRODUCTION,
During its entire history the Cadil
lac Motor Car Company has produced
more than %0000 eight-cylinder cars,
66.640 four-cylinder cars and 15,686 sin
gle eylinders,
An Exclusive Tire Sh
and something more
/Q\f\fii‘o\
4 0/\’3‘ \
(Q u\\‘
\:“( g
\?, \—/ /@/
I
Ready to Jump
o
Motoring Days Are Here
Now is the time to equip your car—
To buy it a fine new set of upstanding, strongly treaded, resilient
tires!-
That-will bear you smoothly along, in security and comfort.
And to obtain with them the solicitous care of a reputable business
house that, selling not only tires, but satisfaction in tire usage,
serves you with every facility for tire care.
United States Tires and Quick Tire Service thoroughly supply these
requisites.
Repairing Free Road Service Vulcanizing
ick Ti ' i
Quic ire Service, Inc.
Phone: Bell-Ivy 65 2-6 W. Peachtree St.
Atlanta 700
NOTE TELEPHONE NUMBERS READ ADDRESS AGAIN
There is no Limit to ' In Use in Over One
theA(}l‘aptability of the Thousands Distinct
Reo “Speed-Wagon Lines of Business
s e i e B s R B B BA 8
e /.. (]
RWA ’?‘*%%§% *wwgi>
S i g““'””e"** L
‘%lmg”'%‘g e e o
4‘ o "*’
T e "
MORE THAN 100 DIFFERENT BODIES
Your Special U
Reo Trucks and Bodies, in all sizes, are especially designed by experts to best fit the indi
vidual uses for which they are intended. The Trucks and Bodies are consfructed at the REO
plant. Specializing in the construction of bodies of all types—MOßE THAN A HUNDRED
DIFFERENT STYLES—we have created the very Truck to fill your own individual require
ments, whether your shipping and transportation problems are small or great. OUR REP
RESENTATIVE in your city is able to co-operate with you intelligently in the solution of your
transportation problems.
REO TRUCKS Are Easy of Control—Easy in Operation—Simple and Sure
. «“THEY DELIVER THE GOODS”
REO ATLANTA CO.
380 PEACHTREE ST.
| «The Gold Standard of Values” |%
e .
TS~ T e
.
South Africa Has Big
Famine in Gasoline
shortage of gasoline in British South
Africa has affected the use of motor
cars and trucks, according to a repoyt
from the American consul. Sales of
gasoline were suspended by the Gov
ernment in order to insure adequate
supplies for military use. The position
js not so serious now, and gasoline is
again being sold for commercial re
quirements. Parliament has legisiated
that no excess duty should be levied
on U'nion spirits or on ether manufac
tured from spirits, if they are used for
internal combustion engine fuel, in or
der to stimulate and encourage the es
tablishment of a motor fuel industry.
As a result a factory has been erected
near Durban costing $400,000 and with
a full capacity for 3,000 gallons daily.
This fuel is being placed on the market
‘m a price far below that of gasoline.
No statement can be made yet as to
)ils success as a substitute fuel, Warn
ings have been issued against \its use
in carburetors with cork floats, as it
apparently contains some denaturing
chemical which quickly destroys the
shellac coating.
.
Army Explosives to
. .
Aid Road Building
All surplus TNT and other explo
sives owned by the War Department
and which can be used for building
highwayvs and other similar works have
been turned over to the Department of
the Interior.
.
Dirt Makes W heel
.
Turn Hard at Times
It sometimes happens that a lack of
jubricant at the dash bracket will cause
an apparent binding of the steering
wheel, Sometimes dirt works its way
into this bearing and causes the parts
to eramp. i
N (/ P o P £ / & S 2 .
L vi{\u‘. 4 I | ;‘. & / ir' o
2 B ¥ o i o ke / " /¢ &7 | o 8 |
.'a \ s :‘_ ¥ ) i G g / f / 2 ‘\"K ‘s
N\ g4\ \E iy k. A\ L ¢
O/ A ? L NN : )
i I - ?, el
o BN 8 i
S &
A A 4
46 A\ >
g £
° A
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Yy = &
<
- NS
-~ ~ - ~
/ NEW, CLEAN, FRESH STOCK ]
STANDARD MAIKES|
“SPECIAL LOTS” §
’v" . B
WORLD’S GREATEST CUT-RATE "IRE CONCERN #
Goodyear Beacon Goodyear Goodyear Griffith 28
Special Lots Guaranteed Special Lots Special Lots Guaranteed
Cord Tires Tubes Tubes v
Size— AWT Rib-Skid. Rib AWT Gray Red
28x3 $10.85 $10.85 . ' SI.BO $2.05 M
30x3 11.05 11.056 "o 1.85 245 @
30x3 ! 14.00 14.00 $17.20 $19.50 2.15 290 §
32x31% 16.40 16.40 24.65 27.76 2.35 25
31x4 21.90 21.90 30.25 33.50 2.95 3.70
32x4 22.26 22.26 31.256 36.156 3.05 3.80
33x4 23.40 23.40 32.10 6.05 3.20 00
J4x4 23.90 23.90 35.05 37.10 3.26 4.15
Jhx4 26.60 26.60 : 1.10 165 8
32x4 1% 28.60 28.60 32.76 37.566 3.65 4.65
33x4% 29.55 29.56 33.65 38.656 3.76 4.75 B
14x4 1% 30.45 30.45 14.50 39.75 80 4.90
B oxl. 31.85 }1.85 35.30 40.70 3.85 195 B
36x4% 32.36 32.36 36.15 41.60 3.90 515 M
35x5 17.40 37.40 12.90 49.35 4.55 .00
7x5 9.60 39.60 44.85 51.65 4.75 6.20
Prices subject to change without notice in conformity with standard lists. §
These prices based on lists of May 15, 1919 ’
Goodyear Special Lots, Molded, 80x3 (Clincher Plain Tread . e $8.50
Goodyear Special Lots, Molded 30x3% Clincher Caterpillar Tread 3 12.95 WA
Goodyear Special Lots, Molded 31x4 Clincher Caterpillar Tread. ’ . 18.80
- Inc. Bt
- 2
i
Ed. C. Griffith, Pres,
234 Peachtree St., Atlanta, Ga. Telephone Ivy 4580, @
Buy War Savings Stamps, ;‘
i ADDRESS NEAREST BRANCH STORE / i
Jacksonville, Fla.
111 West Duval St.
Dallas, Texas
2032 Commerce St.
Houston, Texas
1200 Main St
Havana, Cuba
Zulueta, No. 15
San Antonio, Texas
202 Avenue C
.
Simple Solution Wil
* "
Keep Windshield (7 -
Every driver knows how dlsagre )
it is to drive in sleet or sain, The / .
lowing solution applied to the windshie
with cheese cloth or gauze will preve .t
the rain or sleet, from sticking to toe
glass and interfefing ‘with the drive s
vision: One ounce water, two olnces
glycerine, one-eighth ounce salt,
KEEP DRAIN OFF AXLE.
In cases where the drain cock of (re
radiator is so placed that the water
in making its escape trikes the uxie
and spatters over things in genecul,
it i& an excellent idea to place the edgo
of a funnel against the valve in such
a way that it will direct the flow of
water away from the parts of the car
into a pail
Tampa, Fla.
317 Franklin St.
El Paso, Texas
201 W. San Antonio St.
Washington, D, C.
902 14th St. N. W,
New Orleans, La.
600 Baronne St.
Atlanta, Ga.
234 Peachtree St.
Seattle, Wash., 1125 Pine St.
San Francisco, Cal.
533 Van Ness Ave.
Qakland, Cal.
19th St. and Broadway.
l.os Angeles, Cal.
Sixth and Olive Sts,
San Diego, Cal.
Second and B. Sts.
I'resno, Cal.
Corner 1 and Merced Sts.