Newspaper Page Text
B. M. Grant Explains Some Points
About Source of Power
of the Essex.
*There is hardly one driver of an
automobile in a hundred that really
knows what makes his car run,” said
B. M. Grant, of J. W. Goldsmith, .Jr.-
Grant Company, Essex distributors.
“Ninety-nine per cent of the people
you meet will say that their car is
operated by explosions in the cylin
ders As a matter of fact, nothing
even remotely resembling an explo
gion takes place in an automobile en
gine when the gasoline vapor is ig
nited by the spark Fvery gas en
gine is a heat engine and derives its
power from converting the fuel used
into heat. It is the expansion of the
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OUR load-carrier is the rear
axle. Play safe in your truck
purchase and get the Indiana
with its worm drive which has been
tested in service to 100,000 miles.
\ WORM DRIVE
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have earned the reputation of ““America’s
Greatest Truck Value'’ by sheer merit.
They offer $l5O to SBSO more value than
any other makes. The Indiana has special
heavy-duty, high-powered motor; 4-speed
transmission; disc-type clutch; oversize,
heavy-duty bearings, a gasoliné-saving car
buretor and a magneto of 1007, dependa
bility. Into every part is built 112%
reservg strength,
We have the Tigures on what hauling
should cost you. Phone, call or write.
I Motor Trucks
Could Be Built
Better for Move
Money Indiana
Would Build
Them.”’
ITIXT® Indiana-Georgia Truck Co.
\GiZazi>” 455 Peachtree Ivy 5744 ATLANTA
[
B Itos Tons
Fact—Service
When buying a truck, service means every
: thing
Truck service—The Federal gives that.
Maintenance Service—Federal owners get v
that at
BRIGMAN MOTORS CO.
493 Whitehall—Atlanta—Main 529
Distributors for
FEDERAL Motor Truck Company, Detroit
heated gases in the cylinders that re.
sults in the impulses necessary to run
the motors.
“So far as the motgr is concerned
a gallon of gasoline represents so
many heat units, and the greater the
percentage of these heat units that
can be converted into power the
greater the efliciency of the engine
and the lower cost of operation. The
combustion of the gasoline in the cyl
inder is a comparatively slow opera
tion. This is the reason for advanc
ing the spark. When the spark is ad
vanced the combustion is started be
fore the piston reaches the upper half
of its stroke. Thus the full force of
the expanding gas is utilized the in
stant the piston begins its downward
journey,
“One of the secrets of the remark
able performance of the new KEssex
is the care taken to utilize the heat
generated from every drop of fuel. As
a result, the motor develops more
than 50 horsepower, although it Is
only rated at 18 and is only 29 inches
in length over all. The manifold car
rying the carburetor is bolted directly
to the head of the cylinders and the
inward passages are given a down
ward slope from the carburetor
through the valves, Perfect conditions
for starsing are thus obtained, to
gether with the greatest efficiency,
since the combination of gravity flow
of the mixture and the hot manifold
Insures perfect distribution and com
plete combustion of the fuel. Every
drop of fuel is atomized and burned.
Purchasers Now Look Upon Auto
mobile as Investment in
Machinery, and Use Care.
“Men closely connected with the
manufacture and distribution of mo
tor cars have noticed a peculiar trend
during ‘the last year or s 80,” said A.
K. Murrell, general manager of the
J. G. Lewis Motor Company, distri
butors of Mitchell motor cars. “This
bas been a change in the buying pub
lic'a attitude toward automoblles in
general,
“People who use motor cars seem
to have come to the idea that their
choice should almost begin and end
with things like the body styles, the
upholstery and the various litems
which contribute to the comfort and
conver.jence, ‘
“They seem to forget that the one
‘really big factor which has to do with
their comfort and convenience is the
chassis, and that if a chassis is right
they are sure to get the greatest use.
fulness from their cars at the lowest
cost, |
“In all justice, it should be said
that motor car buyers are not wholly
to blame for this gttitude, Many mu)“
have taken it consciously; it doubt
less has come upon others uncon
sciously. The progress and develop
ment of the automobile may be said
to be responsible. In the earlier days
of the motor car, when it was in a
more or less experimental stage, men
bought no car until they were con
vinced by their own investigation or
otherwise that it was about the most
deperdable to be had within their
means.
“But that period of uncertainty, if
you please, was. of short duration,
The motor car made long strides into
a state of development which had de
pendability for its watchward —which,
of course, was exactly as it should be,
“Fundamental principles were found
and they are fundamental today.
There was argument as to the num
ber of cylinders, the kind of clutches,
the best oiling systems, and so on.
KBach manufacturer, perforce, settled
these matters according to his own
lights, But all of them strove, and
most of them succeeded, in producing
designs and cars which were reliable
and gave good service,
“The buying public was quick to
sense this. One car appeared to be
abomt as good as another, so far as
reliability was concerned.
“T'he matter of buying a car largely
became, first, a question of price, and
after that a question of a number of
other things. Last, consideration was
given to the machinery.
“In spite of the fact that motor cars
today are generaly dependable, eco
nomical in varying degree, and so on,
the other fact remains that the auto
mobile is essentially a piece of ma
chinery., More than that, it is a pece
of machinery which, speaking by and
‘lurgs. is expected to stand more ill
use and receive less care than any
lother expensively built machinery in
the world,
“Just as the chassis—the machinery
~is the foundation of the motor car,
80 it is the toundation of the owner’'s
satisfaction, his comfort and his con.
venience, All three of them rest
finally upon the service he gets from
the machinery. Does that fail in a
large way, or in a succession of an
noying small ways, the owner gels no
satisfaction, comfort or convenience.
“It Is true, of course, that the auto.
mobile has been perfected to a re
markable degree-—if the word per
fected can be used to describe some
thing that probably can never be
made full 100 per cent perfect. But
that does not of itself presuppose
that all buying eaution should be cast
bodily to the winds. Working from
identical designs and identical speci
fications, no manufacturers will pro
duce engines that will render identi
cal performance,
“In buying a motor car it is still a
good thing to study what is hidden
away under the nhln‘ hood and the
floar boards. It is stfll a good thing
to take into account the manufactur
er's reputation. It is still a good
thing to make some study of the
car's history, and the opinion of Its
owners,
“When the buyer has satisfied him
self on this score—when he is con
vinced that the plece of machinery he
is about to buy is the best he can get
for hig price, or for any price if that
is merely a detail—then it is time to
look to other things,
“People who buy motor cars should
remember, for their own good, that a
dashiug body style, fine upholstery
and a superiative finish are but small
compensation for a piece of ma
chinery which does not perform satis
factorily,
“The motor car investment, prima.
rily, should be an investment in ma
chiaery.”
Maod w DMALSIARS s nndbfeavtivanel e R I DAL AVA OUDIG YW iU A TSN eraiehd ) W Naas Ay by ads
Riding Comfort a
Bigg Feature in
“While we are receilving regular ship
ments of the new Hudson Super-Six
cars from the factory none of them
ever reach the salesroom floor,” said
J. W. Goldsmith, Jr,, of the J. W, Gold
smith, Jr.-Grant Co,, distributor of the
Hudson product,
“There are two reasons for this: One
is thag as yet the Detroit factory Is
not nhléwpin' a quarter enough cars, and
the other is that our customers who
Eluced orders for their cars are grab
ing them as fast as they come into our
service station, so that we can not even
keep a sample car on our salesroom
Tloor,
““Some of the notable improvements
in the new Hudson include long control
levers within easy reach of the driver,
permitting greater ease of operation.
“Another convenience is the gypsy
curtains which have been provided on
both the four and nven-?uuenger
phaetons. Besides harmonizing with
the body lines, these provide added
comfort for passengers in the rear seats,
a 8 they nflvv greater protection against
the weather and unpleasant draughts.
“In the seven-passenger phaeton the
comfort, appearance and strength of
the auxiliary seats have been notably
improved. These seals are upholstered
now in long-grain leather pleated over
Marshal] springs. The steel braces sup
porting the backs of these seats are
leather covered. Scuff-plates cover the
entire door opening, and the door locks
have larger bolts. Solid brass robe and
footrails have been provided.
‘““The robe rail runs the full width of
the back of the front seat, providing
a convenient hand rest for passengers
entering the tonneau. All fixtures are
nickel-plated.
“While Hudsons always have excelled
in riding qualities, a notable advance
has been made in the new Super-Bix by
the use of longer spring-shackles and
the redesigning of the springs.”
.
Millions Voted for
.
Bankhead Highway
BIRMINGHAM, ALA, June 14—
J. A, Rountree, secretary of the Bank
head National Highway Association,
has been officially notified that Dal
ias county, Texas, carried a bond is
sue of $6,500,000 May 24 by a two
thirds vote. Forty miles of the Bank
head National Highway through Dal
las county is to be built from the
funds derived from this bond issue.
The road is to be 20 feet wide and
built of concrete.
Secretary Rountree is also in re
ceipt of a telegram from Marocopia
county, Arizona, stating® that last
week the people of that county voted
$4,000,000 worth of bonds, that they
would build 130 miles of the Bank
head National Highway in that coun
ty of concrete, standard specification
road.
The Board of Revenue of Jefferson
County, Alabama, announces that bids
will be open in the next 30 days for
the purpose of building the Bank
head National Highway across Jef
ferson County of conerete and asphalt.
A contract has been let for building
the Bankhead National Highway from
Heflin, Ala., to Calhoun County, Ala
bama, line and a contract is pending
for the building of the road from Hef
lin, Ala.,, to Talapoosa, Ga. Contrac
tors are already at work building the
highway from Bremen, Ga., to the
Carrcll County, Georgia, line below
Temple, Ga. Similar reports are being
received by Secretary Rountree from
nearly every State along the route
from Washington to El Paso, Texas.
It is believed that within the next
twelve months the highway will have
been built and marked the entire
route,
Eyesight of Speed Cops ‘
Is Very Bad in East
There is talk among motorists of
the State of presenting to some of
the lynx-eyed sleuths here some high
powered field glasses so that they
may get the numbers right of motor.
ists they report for speeding. A fewl
days ago a member of the Highway
(bmmision got a letter at Bocton‘
warnig him to drive more carefully
through Springfield, as his car was
reported speeding there. He had not
been there and his car was laid up,
80 he sent the police a note to be
careful of picking out numbers,
Now comes another Joke, The own
er of a motor sawmill, capable of
going about 10 miles an hour, re
ceived a warning about his speeding.
The mill has never been 10 miles from
the owner's home, for it operates in
the woods some 50 miles away from
Springfield, near Worcester, and the
friends of the operator are thinking of
drawing a cartoon of what a sawmill
auto might look like in a hurry so the
Springfield police may not be mis
taken again,
.
Trainload of Reo
Speed Wagons on Way
The Reo Atlanta Company is just
in receipt of a telegram from C. W.
DuPre, its president, stating he has
been successful in securing a train
load of the Reo speed wagons.
He and J. E. Brown, sales man
ager, have been at the factory for the
past week to secure more cars for this
territory. i
The Reo Atlanta Company has re
ceived hundreds of these speed wag
‘ons this year, but the demand has
been so great they have been unable
to supply it,
~ This is only the beginning of hrge
shipments, as the factory is turning
out more speed wagons at the present
time than ever in its history, and de-
Jiveries will be more prompt than at
any time since the beginning of the
WAr,
Wages Are Too High for
Cut in Price of Autos
The American public most understand
that the world war was a revolutionary
event in more ways than one, said
Stewart McDonald, president of the
Moon Motor Car Company, of St. Louls.
“It was revolutionary not only in the
“hl"l"\r of the map of KEurope, but in
the attitnde of the world toward all
conditions. A new standard of livin
has been established for the people ol
America. We are In an era of high
wages and high costs. 1 do not now
see any probability of a marked de
crease in wage costs and there is no
immediate prospect for the lowering the
cost of food supplies and other com
modities. This leads’ to the positive
conclusion that with the wage scale at
the top limit, and the cost of raw ma
terials on the same Wigh plane, there
can be no reduction for a long time to
come in the price of .utomulfllu."
Autria Is First to ‘
Clear Off Its Roads
Curiously enough, the question of
removal of snow from main high
ways which is now being agitated,
was first undertaken nationally by
Austria in 1877, at which time a law
was passed compelling municipalities
to remove snow from State roads to
keep them up for travel
Trucks From Paris Are
Hauling Food to Lille
On a trip to Lille, France, recently,
Commerchl Attache Plerce C. Wil
liams found that the city was being
provisioned with food sent all the way
from Paris in motor trucks,
\ T
T. K. Johnson Believes All Busi
'
ness Men Will Soon Ma
torize Their Shipping.
Ship-by-Truck is the new slogan
of \ the merchants of the coun
try. And in the opinion of T. K.
Johnson, of the Southern Oakland
Company, distributors for G. M. C
trucks, it is one that every business
man should adopt as a means of get
ting better delivery facilities and also
of giving better service to his cus
tomers.
“While overland trucking for the
average merchant first came into
being as a war measure, there is no
reason for discontinuing it just be
cause the war is over. Neither is
there any excuse for settling back into
the old rut and not increasing this
new method of freight deliveries,”
says Mr. Johnson. “Contrary to this,
there are many and sufficient rea
sons why merchants should continue
to ship-by-truck plan and should in
crease their facilities for this work.
“Leaving aside all question of cost,
the convenience of overland trucking
for moderate distances alone recom
mends the plan. The ability of a
merchant to deliver his goods direct
from his business to the out-of-town
customer and do it promptly offers
a big advantage in prestige and in
efficient service which ultimately is
translated into increased business and
consequently increased profits. While
necessity forces people to put up with
inconveniences and delays in get
ting shipments, the merchants that
can overcome these have decided su
premacy in their field.
“However, convenience and prompt
ness need not be considered alone in
favoring the ship-by-truck move
ment. Sending goods by motor truck
to outlying points can be shown to
be less costly than rail or other meth
ods of transportation. The thing can
be reduced to dollars and cents.
“In the first place, the actual cost
of truck operation is comparable to
the freight rates on steam and elec
tric roads. That is, if a truck can
carry a full load it can compete with
other transportation units. Next, ship
ping by lrufk eliminates the extra
cost of hauling from one place of
business to the depot and from the
depot at the other end of the line.
In addition, the number of times the
goods must be handled is cut in half
at the least. All these fßpresent
some saving. |
“Because there isn't so much han
dling and becaise goods packead for
truck shipment can be better cared
for than those sent by rail, break
age and losses are reduced. These
items alone amount to considerable
in the course of a year. Moreover, the
annoyance of lost and broken ship
ments is eliminated—a thing that
counts with customers,
“Personally, I believe merchants are
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s e e e
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el tt] ’a—fl&{
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For Example
Poke radiator comstruction a: o
éimple of GMC thoroughuess
This vertical-tube, continuons My
core is the most officient known
it does pot depend on solder for
assambly strength, It s firmly
boited togetler It rests on two
hrackets bolted to the chassis
mn. "o springs or dasbpels are
GEBNERAL MOTORS TRUCK COMPANY
One of the Units of the General Motors Corporation
Southern Oakland Company
DISTRIBUTORS
ATLANTA, GA. CHARLOTTE, N. C.
G C TRUC
“
R A ————————————
going to adopt the ship-by-truck
movement, [ believe they realize the
advantages of this method of trans
portation and that they will go into
it more extensively each year.”
" .'}',“'&- At‘:}z
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See the New Hudson. Super-Six*
It Is Just Such a Quality Car As You |
M:ght Expect— i+ e Are Now Showing It
How often yvou must have heard users say
the Super-Six is potentially the finest auto
mobile that is built.
Four years with 60,000 cars in use have
shown how to free it from many of the an
noyances regarded as inevitable to all cars.
It expresses the attainment of an ideal
long cherished but never before possible.
Experience Showed
: the Way
Hudsons have been leaders for ten years.
The Super-Six was the result of six years’
experience, -It marked a new advance in
motor cars, for it minimized vibration and
added to endurance without sacrificing sim
plicity or increasing weight. )
It gave 72 per cent more power than other
motors of equal size. ,
A new motoring pleasure resulted. There
was power for any emergency. There were
speed possibilities beyond the needs of any
driver.
That was shown in its establishing speed
way records that are known to everyone.
As a result the Super-Six became the
largest selling fine car in the world.
Each year saw an advancement over pre
vious models.
What was learned from ecars delivered
served to make subsequent ears finer and
lore durable.
J. W.GOLDSMITH, JR.-GRANT CO,, Inc.
1 GMC, 1 Driver, Displace
16 Horses, 4 Drivers,4 Wagons
One GMC ane one driver are doing
the work that 16 horses, 4 drivers
and 4 wagons used to do for the
New Dells Lumber Company, RBau
Claire, Wisconsin.
Starting at 7 o'clock in the morning
this GMC truck makes 20 to 30
trips a day, delivering green mill
wood over town under all conditions
of weather. It hauls 3% tons at a
load and s always on the job.
Estimate the cost of feeding, sta
bling, grooming and harnessing 16
horses. Figure the upkeep of four
wagons,
PNEUMATICS' LONGER LIFE.
Tests of pneumatic cord tires prove
their mileage life on 2-ton trucks and
under approximately 20,000 miles, near
ly three times greater than the life of
solid tt'efl, according to E. M. Baker,
general manager of The Commerce Mo
tor Car Company,
The development in-heauty kept pace with
the improvement in mechanical detail.
Hudsons became pattern cars that the
whole industry recognizes.
On That Experience
A New Hudson Was Built
Such a car would be impossible of any
other organizai‘on The men respnnglblc for
the Super-Six are likewise respgnmblo f_or
its development. They have retamed all its
earlier advantages. It is the same fine car
you know, bu: it is enhanced in ways that
meet the standard of our ideal.
The New Price Is
$1975 f. o. b. Detroit
Every season has seen a Hudson shortage.
Buyers have waited months to get the car ok,
their choice.
When the new Super-Six gets into its
natural swing, buyers will have to wait their
turn. There has been a marked Hudson
shortage for more than a year.
This new price would in itself ereate a big
demand. But that $1975 buys a finer Super-
Six must mean more people will want it. Its
over sale will be tremendous.
For that, reason you will want to see the
new Hudson Super-Six as goon as possible.
Then figure the wages of four
drivers, and consider the employ
ment problem involved,
|
This is a typical example of GMC
truck utility. Your business may be
different, but among the GMC mod
els, ranging from % to § tons, is
one admirably fitted for your work,
Behind every GMC is the backing
of the General Motors Truck Com
pany and its policy of plain, honest
quality,
Let your next truck be a GMC.
ey o e L
FIRST IN YOSEMITE, "
| To the Studebaker Big Six belonss
i the honor of again being the initial au
lummbile to enter the Yosemite Valley
this season, making the fourth year that
the trophy has been captured by a
Studebaker car. A. C. pillsbury, of San
Francisco, was at the wheel.
TR A . . SEGES