Newspaper Page Text
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Scovi le Phonograph
Fast Winning Favor
V/ith Georgia Dealers
* Through the darkness of uhur{nnm
geports from phonograph manufac
turers comes today a ray of light
for Southern dealers—particularly
ndealers 'in Georgia. This bit of
drightness is carried in an announce.
snent by the Scoville Mercantile Com
many ot Atlanta that orders are now
hln. shipped on the Scoville—the
‘perfect echo-phonograph,
A. V. Overshiner, general manager
‘of the business, is optimlistic on pro
duction for this season, although no
figures ares announced on the volume
of machines either ready or In the
cpurse of construction. The plants
of the country are expected to be
2,000,000 machines behind orders be
fore the end of the year and there
is naturally an lmmense demand to
be met,
The Scoville is an Atlanta mane
rctured phonograph, bullt along the
ines of the best methods in con
struction as experience has evolved
them, and is attracting much atten
tion as one of Atlanta’s coming In
ggstrles. Many thousands will soon
carrying music into Georgla
homes, is Mr, Overshiner's predic
tion.
Contracts are now being closed
with progressive merchants In the
South, and the Scoville Mergantile
Company s looking forward to a
capacity business. In view of the
present ghortage—one that is grow
ing instead of lessening—the fact
that a new concern is in the field In
the South with an exceptionally high
class machine is attracting the, at
tention of dealers in an unusual de
gree.
Although the Scoville i# a compar
atively new product in this State, a
number of reorders have already been
received, and applications from
drugglsts, furniture men, hardware
men and store owners are pouring in.
Werritory is being allotted as rapidly
as the rush of orders will permit, Mr,
Overshiner sald today.
“Things are humming with us—we
expect a great year and we are pre
paring for a big velume of business
from this time hence,” he declared.
*We believe we have the best phono
graph on the market, at a better price
than many concerns make today. As
a business proposmon. the Scoville
|
Storemen who anticipate thelr‘
needs for neckwear are the mvr-‘
chants who will reap the rewara In
the coming months, in the opinion of
W. O. Steele of the All-Star Manu
facturing Company of Atlanta. The
state of the silk market and the out
look gave rise to his view, he de
clared.
“Fvery one knows about what the
silk market has odne,” said Mr, Steela.
“The condition g unparalleled in rhe
history of the business. While the
market has its back arched, the de
mand for silk tles has increased by
leaps and hounc‘ and we expect It
to continue to" increase, while we
have no information which would ins
dicate silks will be cheaper or more
plentiful in the immediate future,
“Therefore, those merchants who
can place their orders early are the
merchants who will get the cream of
the goods, and who will be able to
@raw the most attractive trade. That
most of our customers realize the
situation is Indicated by Qur business
for this month. I expeet it will run
about 75 per cent above this month}
last vear, and some above last month
We find conditions for the retall
trade eatisfactory, with no lessening
in demand.
“We are making every effort to
meet the needs of our customers,
and are shipping ordgrs as fast as
possible. There is no reason for de
lay today. The market is In a state in
which it behoovea every merchant
to estimate his needs and order early,
We see only a greater demand and a
short supply.” .
CANADA HIKES RATES,
Canadian Rallway Commission has
announced a 25 per cent increass in
express rates effective September 1,
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Our Artists’ Material Department
fs complete with supplies for Ol
Water Color, China and Pastel
Palnting; Osed-Writing and Sign
Palnting, .
In buying Artiste’ Materials, oen
sider future needs. When jyou get
ouwr Biandardizged lirands, sou coan
slways socurt additional suppiles
that exactly matoh In ocolor and
finlsh.
Long experionce in the study, sell
ng and making of Artists’ Matebinls
oas fitted ue for marketing It. Owr
produets are the best obtainable,
FPrompt service by Telephons,
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is a sure winner on construction,
tone, operation, wear, grace and fin
ish. It is a fine product.
“We are closing out the territory
rapidly. Our machine isß asguaran
teed produet, shipped complete and
ready for work. The motor |s pow
erful, of the double-spring type, and
san be wound while a record is play
ing. The reproducer is of the uni
versal “type, playing either Hill and
Dale or Lateral cut records. It is
efficient r;‘x ‘Hoth equally.
“My advice to dealers is to get in
while it s still possible to do so.
We are preparing to manufacture a
large number of machines, and the
dealer who falls to close for his ter
ritory is the dealer who is going to
get left. The situation in the phoho
graph industry today indicates a des
mand much greater than the supply,
and those who are late are those who
will fail to get machines. We have
one of the most attractive dealer
propesitions, and Southern and Geor
gla merg:hunts who want to keep
ahead of the game are finding the
Scoville the best seller in the field.
“Among other things, let me point
out one feature, Ireight charges are
high, and 1t is expensive to ship mn
chines from the North—a big initial
cost. Being In the territory, shipping
charges on our machines will be one
half to two-thirds less than shipping
charges on other machines. This
means an initial saving to our deal
ers—a potential profit that is a real
fty the moment a machine is sold.
“This is merely one of the features
of our offer, We are pushing pro.
duection. We expect big things. We
are prepared for big things. And the
merchant who fails to take oppor
tunity by the wing at this tyme is go.
fng to be sad but wiser later. We
believe Atlanta is a natural disurib
uting point for the South, and we
believe in the Southern trade—South
ern manufactures. From present ins
dications, we will do a more satis
factory business this fall, and if or
ders g:mhme to come in at the rate
of re days we will far outstrip
early expectations. The Scoville pho
nograph is going to be the feature of
Southern homes from now hence
forth.”
LLONDON, Aug. 30.—The gravity
of the situation arising from the fall
of sterling in the United States, which
has been the subject of articles in all
sections of the press for days past,
vwas emphasized again today. Friday's
slight improvement being regarded
a 8 only temporary,
The Daily Mall, which has con
stantly urged inereased production
here ‘as a remedy, gives prominence
to the contention that the position is
equally as serious for the United
States as Great Britain, as it s Im
periling American export trade. The
same point is made elsewhere, and
opinions of American bankers are
cited in support of it. It is remarked
by the newspapers that American ex
porters have plenty to sell and that
there are plenty willing to buy, but
unfortunately those willing to buy
have not the necessary money.
The Mail regards as “a novel fea
ture in the annals ‘of t-ade propa
ganda” a statement cabled to Amer
ica Friday by the American Cham
ber of Commerce in London warn
ing American exporters against try
ing to rush the British market simply
because of the removal of jmport re
strictions.
The newspaper calls attention to
the fact that withdrawal of the re
strictions allows importations of au
tomobiles after September 1 and says
that the agent here of one American
firm, notwithstanding the shortage of
cars in the United States, cabled Fri«
day an order for 4,000 automobiles to
be delivered in England as speedily
as possible, This agent declared there
would be no “dumping” about this,
because the cost here would be dou
ble the price in Ameriea.
The agent of another firm sald that
in view of the shortage of cars in
America and falling exchange im
porters would be wise to go slowly,
He said he would do nothing until
| the outlook became clearer,
New Railway Along
Florida Gulf Coast
PERRY, Fla, Aug. 30.—The Perry
and Gulf Coast Traction Company has
been chartered with a capitalization
of $500,000 to bulld a steam or elec
tric rallway connecting towns along
the gulf coast. From forty to fifty
miles will be the length of this rail
way and its route is to include Hamp
ton Springs, south to the Gulf of
Mexico, and the Steinhatchee river.
This enterprise is to afford trans
portation facilities to a section of
Florida that will be rapidly developed
by the establishment of this line.
Ellls Bartholomew {s president and
general manager; 8. A, Grelner,
treasurer; R. C. Flack, W, 8. Forres.
ter and E. K. Sadler, vice presidents.
Retail Dry Goods Men
»
Protest Freight Delay
NEW YORK, Aug. 30.—An Investi
gation of transportation conditions is
being conducted by the National Re
tall Dry Goods Assoclation in an ef
fort to elear up some of the freight
congestion. The United States Rail
road Administration has agreed to
review' for the association sneh
freight schedules as are found un
ratisfactory wnd accept suggestions
for their Improvement.
Reports recelved hy the assoclation
Indicate that under existing condis
tions the time required for merchans
dige sent by freight from the Now
York, Chieago and St. Louis markets
to reach its destination is from two
to three times longer than was re
quired before the government took
over the management of the railroads.
FOOD INDEX SHOWS DROP,
The week's Index number, based of
the prices per pound of thirty-one ar
ticles used for food, is $5.14, compared
with $5.17 last week and $4.51 for the
week ended August 22, 1918, This
woek's nimber reflects a decline of
fivo-genths of 1 per cent from last
vmm 3 per cent from July 21,
the point reached, but shows
a gain of 1.9 per cent over the lke
‘week last year,
(EARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, AUGUST 31, 1919,
's Record I
Okeh's Record Is
Busi Mark
usiness harxger,
Overshiner Says
A record is a record and an Qkeh
record is a very good record to re
cord as.a sale, which {8 O. K, ren
soning, although perhaps redun
dant, according to A. V. Overshin
er, of the Scoville Mercantile Com
pany of Atlanta,
Mr, Overshiner's concern is dis
tributing in the South the Okeh rec
, ord for phonographs. Among those
businesses of Atlanta which ce
serve honorable mention or a eroix
de Industrie, for instance, in any
review of business, Okeh deserves
high praise,
The Okeh record is building for
itself a real niche 4n Southern trade,
Dealers are recording unwusual sales
on this article, according to mr.
Overshiner, and business is pushing
ahead by leaps and bounds.
“Certainly no room Yor gloom
hére,” he declared Saturday. "We
are on the way, and going fast.
The Okeh reccrd is finding a ready
market in the South and re-orders
are testifying to the quality of the
product, llf you run across any
dealer who is not getting his out
of this line, tell him for me he's
behind the times. I know of no
other proposition half so attrag
tive.”
4 While retail business is undergoing
its accustomed end of August slack
ening, unparalieled sales eantinued in
the wholesale tield, according to C.
W. McClure, one of Atllanta's fore
most merchants.
Mr. McClure sees no pogsibility of
any sudden break in prices for the
next few months and possibly for the
next few years. However, indications
point to a gradua! readjustment in
most lines after the period of strin
gency has been passed,) he declared
Saturday. . w
“We are working hard to keep pace
with the demands made upon us,” he
sald,""and are opening many ngw ac
counts as well &s taking care of our
older ones. 1 attach less danger to!
the rail situation and the cotton sit
uation than many business men.
These things .will not prove quite s 0
hurtful as many believe, and busi
ness will not suffer as much as most.
people believe, particularly our busi
ness. . |
“While materials are secarce, we
Wre finding goods to sell, although
gilk stockings and one or two other
lines are very hard to get. Our mil
linery trade is the feature of the soa-‘
sOn.
To call the demand good is to un
derstate the case by several yards of
elastic, It is enormous. All over the‘
South people are buying hats as never
before, ‘
“Ag for the retail business, it will
pieck up. August is never our busy
month in the retall trade, In No
vember we expect to have as much
business as we can handle.
As for the toy and novelty trade
for the holiday season, it is hard to
predict what the condition will be,
although to date things have gone
well. Summing up the situation ln‘
general, I can say I am uptlmlsrh-i
generally., I urge merchants to get
their orders in early. Only in this
way will we be able to protect them
against a possible shortage when the
biggest rush comes.”
el
.
Record Prosperity Is
Reported by Jewelers
CHICAGO, Aug. 30.—Prohibition
and high wages during the war have
combined to make the jewelry busi
ness more prosperous than ever be
fore, according to delegates attend
ing the annual meeting of the Amer
jean Retail Jewelers' Association
here, " |
“A large part of the money former
ly expended for liquor is now being
used in buying jewelry,” said Joseph
Mazer of New York. “The public ap
parently has plenty of money, THe
highest priced articles are in the
greatest demand.
“Wrist watches at $1,500 are sold
as soon as we get them and the de
mand for dlamonds is unprecedented,
The finest dlamonds are worth SI,OOO
'/ carat today, and they will go high
er, because the great mines in South
Afriea and South America are nearly
exhausted, Platinum is used more
than ever hefore In settings for pre
clous stones."
St. Louis Bankers Are
Ready for Convention
#T. LOUTS, Aug. 30.—8 t. Louis bank
ers are Knur!nx to entertain the
forty-fifth annual convention of the
American Bankers' Assoclation, which
opens here September 20, An attend
ance of about 5000 bankers is antici
pated. President Wilson has been
invited to address the convention and
other prospective Taknn are Homer
1. Ferguson, president of the Cham
ber of Comnt\:m of the United States,
and David R, Francls of St. Louls,
former ambassador to Russia. Henry
P. Davison*of New York and P, P,
Claxton, United States commissioner
of education, have accepted Invita
tions to speak,
The general convention sessions
will be held Tuesday and Wednes
day mornings and all day Thursday.
The gections of the associations-trust
eommn‘r. savings bank, clearing
house, State seérotarion, hational and
State banks—will meet Monday,
Tuesday and Wednesday afternoons.
Sunshine Soap Co. Is
.
~ Organized in Louisiana
SHREVEPORT, La., Aug. 30.—The
Sunshinéd Soap Company has been or
ganized with $500,000 capital to build
a factory for washing powder, bath
powder and toilet soap& It proposes
to erect a three-story building of re«
inforced concrete, 10 be equipped for
the employment of 1256 operatives at
the start and soon increased to 300
J. G Collins of Kansas City, Mo, Is
the company's president. 8. W, Coop
er Is vice president and N. T. Wood
ward I 8 secretary “treasurer, both of
Minden, La,
NEW VIRGINIA COAL FIRM,
PULASKI, Va.,, Aug. 30~The Vir
ginla Ahthracite Coal Corporation has
beoen chartered with offices here and
will bulld a big mining plant for the
development' of several thousand
acres of coal land. It is capitalized
at $1,600,000 by Chicago and West
Virgihia investors. Dan Binkhorst of
Chicago is president; W, K. Rether
mel, secretary; D. Gmy Langhorne,
director, both of Pulaski
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bk, Here then, is the phono- % oo - é
g' grapl{ that youp haz())e ;‘2? !Q"rii-‘i.i_é"i \ Okeh RCCOT(IS e
1 dreamed of : 7@ & A We are Southern wholesale
;\; e ? an'd wlsl;fd 6 “ o@9 ';E :’ distributors for the Okeh E
Al at a price within Q & —_—— “ record—the biggest and '
A your reach. THE \’ THE 3/’ quickest success in the record h
Al SCOVILLE hasallthe PERFECT \f, by eks 1
; . ‘ -inch double disc Hi %
( bCGUty; the fine con- \ko ECHO |74 Dale cut record. Plays on 4.
struction and the tone \ '“’ any machine with unive;'sal ?‘
qualities ot instruments \ . :pr ;%r;;ta;rcne,d[:t:el o;hzapglczgz
that are v h e N S ffers dealers real profit and
ery much more o 2 offers dealers real profit an
costly oS ~(7 l," absolute customer satisfac
-3 RS tion. Relail price 85c¢ each.
Made in Atlanta :
The Last Word in Phonograph Perfection
There Are Many Higher Pricea Instruments
None More Satisfactory Than The Scoville
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Size :46 inches high, 20 inches wide, 22 inches
deep with casters.
* Cabinet; Genuine Mahogany, panels 5 ply.
Finish; Mahogany. .
Motor: Powerful double spring, cast frame.
Plays 4 records with one ‘winding.
Tone Arm: Universal, plays all Dise Records.
Here is a selling proposition that will make your cash reg
isters hum. No druggist, hardware man, furniture merchant
general store owner or department store manager ecan af
ford to overlook the possibilities of the wonderful new
SCOVILLE phonographs. Made right here in Atlanta—the
SCOVILLE combines all the best features and all the beauty
of machines that ordinarily sell at twice the price that you
can retail the SCOVILLE for. The Scoville is made of
fine mahogany in beautiful cabinet designs, It plays every
make of record with perfect reproduction and sound
qualities.”
We Stand Squarely Behind Every Scoville Instrument
Scoville Mercantile Co.
ATLANTA, GA.
—Dealer Contracts Now Being Closed——
With Progressive Southern Merchants
WRITE OR WIRE FOR SPECIAL DEALER PROPOSITION
AND ILLUSTRATIONS OF COMPLETE LINE
The Scoville is a Phonograph in which you have the assur
ance of complete and continuous satisfaction. 'Classy in ap
pearance and performance. .
THE CABINET is substantially and splendidly built and
finished. Graceful in design and of correct proportions.
THE MOTOR is of the powerful double spring type that
operates smoothly, silently and perfectly, winds evenly and
casily, can be wound while a record is being played.
THE TONE CHAMBER is made in laminations in keeping
with the most advanced and scientific acoustical practice.
Through this construetion the most delicate tones find full
and sweet expressign. »
THE TONE ARM AND REPRODUCER are of the univer
sal type playing either the Hill and Dale or Lateral cut rec
ords—both kinds—and as natural as the artists themselves.
The throat of the tone arm permits the reproduction of
either record in a most natural and pleasing manner, as un
interrupted flow of music or sound waves that is the peak of
faithful reproduction. - -
A TONE MODIFIER is provided, which controls the vol
ume of tone in the throat of the tone chamber. The listener
being able to reduce the volume of sound exactly as desired.
This sound controller or shutter is operated from outside of
cabinet and at any moment desired. :
The Scoville is also provided with speed regulator, so ad
justed to enable the player to regulate speed as desired. It is
accurate and definite in operation.
The Scoville is.a GUARANTEED PRODUCT. We stand
squarely back of it in every way. It comes to you complete
in every detail ready for instant demonstration.
THE SCOVILLE sells on sight and hearing. Our dealers
everywhere tell us that they find it easier to sell our ma
chines than any that they have ever handled. The machines
are shipped right from Atlanta which saves you from half to
two-thirds of the shipping charges. Here is new business.
for you but you must act quickly before the ageney im your
territory is signed up. Do not put it off. Dealer contracts
are now being signed up. We have a proposition that will
make it easy for you t 6 develop a very much worth-whils
business in your section.