Newspaper Page Text
There appears to be some basis for
the sensational reports concerning the
imminent increases in shoe prices, al
though many newspaper reports have
exaggerated, according to J. K. Orr
Jr, of the J. K. Orr Shoe Company.
Market conditions today are sum
med up by Mr. Orr to mean that
leather prices are kiting, and as a
natural result, the price for the fin
ished product will tag along.
Footwear at $25, as quoted, does not
mean a minimum price. It simply
means that footwear of the finest
quality, such as has always been ex-
Eenslve. will reach and perhaps go
eyond that figure. Men's footwear |
at $8 and $lO and sl2 and even sls
for the finer grades will be the rule,
it is said. i
A large volume of leather export is
reported. Labor conditions have af
fected the leather market in about the,
same manner they have affected
other markets. Labor is about 50 per
cent of the manufaciurer’s cost, Mr.
Orr saild, and mater.c! is the otner
60 per cent. Due to the demand of
Xuropean markets, the material has,
seen specific increases, while labor
conditions are common history. |
It is up to the retaller to stoex up‘
now. This point was stressed by the
shoe manufacturer, although he said
he believed prices were too high to
day, and a gradual leveling in the
market might be expected. This,
however, will not affect prices in the
next 30 days, and perhaps not for six
months. England has recently praced
&an enormous order for American
shoes, and other nations are eager
bidders for the American produet.
The experience of many dealers,
fearned through constant contact with
them by the salesmen and represent
atives of the Orr Company, have con
wvinced Mr. Orr the better grades of
shoes are more active everywhere and
under almost any conditions,
“Years ago where a dealer, for in
stance, carried grades ranging in price
from $3.50 to. $7, he found his, say,
$4 grade was the best seller, while
his higher priced shoes laid on the
shelf. This was the rule for many
years. Strange to say, almost the ex-
Rot opposite is true troday.
“Dealers selling shoes that have
gdvanced from $3 to $4 in each grade
find their higher class merchandise
by far the largest seller, while the
eheaper shoes prove almost a drug.
L.ook at our shelves—we can sell all
the fine shoes we can manufacture
or buy, while the lower grade shoes
remain idle. It is one of the peculiar
hases of these plentiful days. Folks
Eave money, and they want the best
there is.
“Shoe dealers will do well to buy
Petter grade shoes, buy them quick
and not worry about any early break
in the market. In fact, they are not
worrying about the prices six months
from now—things are too uncertain.
Almost no one would dare predict the
market at any given time. However,
I believe the peak is almost reached,
and next vear will see a reaction to
lower levels.”
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sll [ ! 4 The new styles and patterns are now
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&)if ity and style will appeal to your trade
and they will bring you business.
Send us your order and if the goods are not satisfactory,
or if you are not thoroughly pleased in every respect, re
turn them at our expense.
ALL-STAR MANUFACTURING CO.
Atlanta, Georgia
Caloric Enemy
0f Jack Frost,
Says E. Bunnell
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Jack Frost's implacable foe, Calorie,
is going to be quite busy in Atlanta
and the South this winter, from pres
ent indications.. But if Caloric is half
as busy as Caloric’'s managers here,
it will be interesting.
. You've met Calorie, of course—
known from Alaska to Florida for a
genmine warmth of nature, a kindling
smile and a pleasiig unobtrusiveness
about the house. Caloric has haa Ins
initial introduction as a resident of
Atlanta In a business way, ance has
found a welcome in many homes in a
comparatively short time. But if you
haven’t met Caloric personally, con
\nder yourself introduced. |
According to E. Bunnell, who has
'becomie a resident and business man
of the city, Caloric is the best fellow
ever on a cold night, heating pipe
lessly, smellessly and healthily any
,home, business house, church, school
it.heator or what-not, .
‘ Caloric is the original perfected
pipeless furnace, afa.tented. Forty
years ago the idea Caloric lay dor.
mant in a gas heater used extensive
ly in the Pennsylvania fields. Eleven
years ago the idea sprung into flow
er and became, one of the new de
partures in heating—a pipeless fur
nace with a new idea.
Many homes in Georgia are using
Calorics and 76,000 homes in this
country have instatled the furnaces,
Mr. Bunnell said. Several, installed
in Alaska, where it is reported some
times it is pretty cold, are doing ex
cellent work under . those circum
stances.
The (aloric heats the house through
one register, thereMy simpifying the
process and insuring uniform heat,
'Mr. Bunnell pointed out. It warms
Ithe air in the structure while circu
lating it through the rooms, thereby
insuring a uniform warmth at all
times and at any degree. Hundreds
of physicians have investigated and
lcommended the idea behind Caloric
method as healthy and sanitary.
HEARST’S SUNDAY AMERICAN — A Newspaper for People Who Think SUNDAY, AUGUST 31, 1910,
By G. A. TARVER.
When an acquaintance asks me to
tell him some of the things which
will help him to make a success of
his business, one of the first things
I say to him is this. “Be friends with
your books.” By this I mean that
he should know those facts about his
business which a properly devised set
of books tell him. s
Too many merchants look on books
and bookkeeping as necessary evils
and think that the less they have to
do with .such things the better ort
they will be. As a result these mer
chants try to carry the figure facts
of their business in their, heads, or
else keep only the most meager ac
counts, Haphazard, slipshod records
which are absolutely worthless as
guides in developing business is the
natural result. Su¢h conditions seems
a double shame when one considers
that it is a comparatively simple
matter to keep a set of books that
will give one a moving picture view
of his business. Of course, an ade
quate system costs a little more in
cash outlay than the customary lack
of system, but in the end it is cheaper
because the merchant’s books wwill
show him the exact condition of every
department of his business. If some
detail is not working right, the books
will show it up and the merchant can
then make the necessary correction.
~ In rour business, for example, we
can tell at any time the amount of
stock on hand in each department, as
'well as how much has been ordered
for tht department. This informarron
keeps us from overbuying and also
enables us to put special pressure be
hind merchandise that does not sell
as quickly as it should. ‘
‘ We always know just how much
our customers owe us and how much
‘we owe our creditors, and whether
‘that amount is, more or less than it
was on the same date of the preced
ing year, We know our expenses to
ascent and keep a detailed record of
sales in order that we may be siufre
we are making sufficient profit to
cover our costs and leave something
in addition. And we can tell instantly
each clerk’'s and each department’s
percentage of gross and net profits.
Our daily sales bulldtin is one of
the most effective means of promot
ing sales and selling efficiency that
it has been my good fortune to see
in operation. These bulletins, which
are posted in prominent places about
the stors, give the amount of sales of
each clerk for the preceding day, as
well as the aggregate sales of each
for the month to date. The names of
the three leading clerks for the aay
before are listed in a special place of
honor. The various departments are
also listed according to their sales.
To supplement the daily bulletin, each
clerk is also given a slip showing her
or his sales for the corresponding
‘date of the vear. previous. This plan
puts the sales people in competition
with one another and with their own
individual records, and it certainly
' has proved most effective in pro
‘moting selling efficiency. DBut we
could not use this plan if we did not
tgp— |
YBALTIMORE, Aug. 30.—An official
announcement was made today by the
Maryland Casualty Company to the
effect that the company will invest
several million aoliars to build a com
lplete modern plant adjacent to Ro
’land Park and Guilford suburbs. The
‘nomnuny's big structure with its high
tower, in the heart of the business
district, will be sold.
The new site comprises twenty-five
acres ol land which the company will
improve with buildings containing
more than 220,000 square feet of floor
gpace. The main or administration
building will be erected on the unit
plan to provide for future extensions
as they become necessary. Other
structures will include a clubhouse, a
plant to generate electricity for light,
heat and power throughout the entire
property. There will also be built a
printing plant to care for all the com
pany’s publications and stationery.
The clubhouse will have an auditori
um, a dining room seating 500, a read
ing and rest room for female em
ployees, a similar department for men
employees, an infirmary for men, an
infirmary for women, kitchen, pantry,
toilet rooms, ete.
The grounds will be improved in ac
cordance with designs by leading
landscape architects who will plan an
attractive park, flower beds, shrub
bery, driveways, footpaths and lawns.
Tennisg courts, baseball field and
stadium are also included in the plans.
An extensive tract will also be im
proved for residence sites to be scold
to employees who will desire to build
at the location.
The Maryland <(Casualty building
with its high tower will be sold with
arrangements for retatning therein
the company’s general agents and its
Baltimore claim inspe@tion, auditing
and legal divisions, which it is neces
sary to continue in the heart of the
city.
‘keep a complete recofd of each clerk’s
nulsa as well as thé sales by depart
‘me ts. It taites the bookkeeper oniy
- short time daily to sort oyer the
sales slips to get the necessgry in
formation, and the advantages of the
plan repay many times over for the
effort. . y
And I know that other successful
merchants believe as I do that one
must know the innermost workings
of his business in order to make it
successful. “This fact is forcefully
brought out sométimes in most un
pected ways Take the case of J, H.
Pfeiffer of Parsons, Kan., as an illus
tration. Pfeiffer was running a jew
elry store that had been started wy
his father in 1873. Every year he
made a little money, but he never
paid much attention to how the busi
ness was running. Then one day he
decided to check up his cut glass
department. An inventory showed
him that he was carrying a $2,000
stock, while his sales records for a
monthgahowed that he disposed of
only $35 worth of cut glass. A year’s
sales on the same basis would be
$420. At that rate, instead of turn
ing his stock at elast once a year, it
took him nearly five years to get one
turnover.
Now, Pfeiffer had always fltured‘
that his cutglass department was one
of his best money makers. It was
one of the show places of the town,
and he received many compliments
on it. But the facts showed that this
merchant was paying rather high for
the nice things said about the de
partment. A similar investigation of
the other departments brought to
light some equally surprising condi
tions. He found that diamonds were
turning much less rapidly than he
supposed, and the same was true of
some of the other merchandise. On
the other hand, certain lines—watch
es, for example—were turning much
more quickly than he had imaginea.
And the knowledge he obtained from
these records had a wonderful effect
in increasing his profits through more
careful buying—buying that enabled
him to keep his dead stock at a mini
mum and to build up the lines that
‘were in demand.
__Then, thers is C, W. Kollitz or tne
‘xomu Mercantile Company of Or
‘tonville, Minn. Kollitz always kept
an adequate set of records, including
a perpetual inventory. One night fire
destroyed Kollitz’s wtore, but with the
ald of his perpetual inventory this
merchant was able to secure a met
tlement from the fire insurance ad
justers within twe mnours after the
fire—before the ashes were cold.
“In that emergency,” Mr. Kollitz
later remarked, “my perpetual inven
tory was a tower of gtrength to me,
but remember this: I would never
have had it if I had not believed in
knowinz my business every day, in
every detall, through all the long
years when I had no fires. And the
profit built on that daily knowleage
far outweighed the special dividend
on accuracy, so to speak; that fol
lowed the fire.”
I could continue indefinitely to give
concrete illustrations of how ade
quate records have enabled different
merchants to make the most money
from their business; but I believe that
I have cited enough cases to prove
my point that it will pay any mer
chant to be friends with his books.
e y——
.
Textile Export Trade
o
Experiencing Big Boom
NEW YORK, Ang. 30.—Exporters
of textiles and wearing apparel In
this ecountry are experiencing the
most progperons days in history with
Buropean and South American firms,
who are bidding against each other
for the products of American manu
‘ facturers,
Many Amerfean firms, taking ad
vantage of Europe's Inabllity to ship
}to South Ameriean points, have es
tablished wide awake connections In
all of the principal citles of South
Ameriea, snd the harvest Is now
reaching the high water mark,
These firms are now filling orders
for all kinds of American made goods.
‘ There has been an especially large de
'mand for garments. The demand for
garments I 8 not confined to w"olani
‘and eotton goods, but Includes silk
novelties and yard goods.
With the reopening of trade reM
tions with Germany, where there Is a
proneunced shortags of eotton ;:Jnds,'
manufacturers of fabrice anticpate
unusually large demmnds in the im
mediate future. France, England and
other European countries are llkewise
suffering as a result of the shortage
of avallable goods, and are now send
ing buyers to the American markets
{n efforts to supply the wants and
needs of their people. |
GAS WELL BROUGHT IN,
Oklahoma Natural Gas Company
has bought in a 300-barre! well in Ok
lahoma, Ohlo Fuel 01l a 300-barrel ofl
well in West Virginia and Arkansas
Natural Gas has two tests near com
pletion in territory #n-t to large
wtrikes of Standard of Tonimiana
An enormous business for the fall
months is the prediction of P. D.
Yates, of Ridley, Yates & Co., whole
sale dry goods, the big Atlanta firm.
No retailer need, fear inactive stocks
~<provided he can obtain the stocks.
“Never was the buying public in|
such a responsive mood,” Mr, Yntes‘
believes. “There is ready money in
every hand. The demand for all
classes of goods In this State has
never been larger nor more insist
ent. Stocks disappear today from the!
retailer's shelves almost like magic—
it I 8 magie compared to the slow
moving volume of a few years ago. ‘
‘“Take silk.stockings, for instance.
Mother, who wused to wear cotton
stockings and find herself pretty
well pleased, wears silk hose today,
while daughter spurns anything less
than filmy socks, Sonny wears silk
socks-—or as nearly silk socks as he
can buy. Silk stockings is- one of
the war babies. The demand for
them seems to be insatiable.
‘Dealers everywhere are short of
silk hose, and as for the full-fash
ioned wvariety, they are as scarce as
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: Those merchants who have followed the trend of the market during the
- last sixty days realize that while they are facing the busiest Fall and Winter
season they have ever experienced, thsy are, at the same time, approaching
this unprecedented activity in a nervous frame of mind on account of the daily
fluctuations in both staple and fancy merchandise.
No one knows today what the prices will be in thirty days from now, but
this much is generally appreciated, that almost without exception goods will
! be scarcer with the start of the Fall season.
For months we have been using every method at our command to urge
the merchants of the South to replenish their stocks. Many have profited by
our advice and they have already made profits before turning the merchandise.
We can still take care of your wants, offering complete selections in the vari
ous departments and prompt deliveries on most lines. i e
Mill quotations are changing almost hourly, but our contracts with the
manufacturers and mills enable us to offer you some advantages which you
cannot afford to overlook.
You may expect the biggest Fall Season you have ever had.
But be sure that you have sufficient stock to take care of this big busi
ness.
Ragan-Malone Company
Wholesale Dry Goods
ATLANTA
IMPORTERS JOBBERS
M- ol ST T
\‘2. ) -‘-"—l,’ a 8 SOUTH'S
TOTrE 1 3 Nz AT T g | !,‘....',_
Al o= S N et Jh| WHOLESALERS
‘-q‘ r |"'“/, /\ 'fi Sy~ ' We Have Mail Order Customers
I“?‘ A N in Every Southern State
415 QA o
419‘%:3-”’”[”'* '”f’“’r PORCH ROCKERS RZEACIA;!Yz %O%
ig-;.‘!{.ffia:; ST ), DINING TABLES 5538 18455
) ,i*!’.*g ROCKERS 2535 19485
?ii’i": *!\: ‘sl' Write— Wire—or Phone
e ¥ FURNITURE AND
—'/ STERCHI FURNTYRE A
Vocas g 7-9-11 East Mitchell St. | ATLANTA, GA. "
the proverbial hen's teeth. The mills
are unable to sustain production, exs
ports make a heavy demand and
labor is high, Instead of a gold mine,
were a man so fortunate as to find
a store of silk hose he would be a
magnate of the first consideration—
a man of riches.
“Markets are good, considering,
Prices are high, but money is ‘easy,
collections are good, credit is good,
failures few compared to recent
years, The farmers will make money,
will spend money, and if labor con
ditions relax there will be a &purt
in production that will relieve the
straitened conditions,
“I believe a -settling market I 8 a
certainty—but not soon. There will
be no quick, speeific decline. The
market will settle, adjust itself grad
ually, as fast as conditions meet it.
It is miconlninn that no econserva
tive merchant will hold off at tha‘
present time in hope for a sudden
break In any line of merchandise,
Buy now, take a profit on the turn
over and be ready for market con
ditions next season, 8 my advice,
However, that is hardly needed, since
most of the retailers of my acquain
tance realize the condition of affairs
and "are making hay while the sun
shines—to use an old phrase. Per
gonally, I hope for lower prices soon,
but my personal hopes have not af
fected the market as yet.”
The Ridley-Yates company ls one
of the largest wholesale houses in At
lanta, with a reputation built up by
years of service to the trade. Mr.
Yates replied to a question about spe
eific merchanides activity by saying:
“Al| lines of merchandise sell well.
There {8 a demand for almost every
stem on our list. That in itself is
‘a good Indication of conditions, And
Idle Stock Likened to
Cash Hidden in Sock
If you had S6OO in eash you‘would
place it as soon as possible where it
would earh a profit, wouldn't you?
You wouldn't put it in an old soé¢k
and then tuck it away on a shelf? Oz
coursé you wouldn't,
There really isn't much differencs,
go far as earning ecapacity is con
cerned, betweenm SSOO worth of stock
lying idle on a shelf and SSOO in cash
lying idle in an old sock.
Certainly there isn't, and youn say
no sensible person would tuck away
S6OO in a sock.
But how about the dealer who per-
it proves beyoni a doubt that the
consumer is ready to buy whenever
::d d‘!'h‘emvor good materials are of
red.
DIRECT ADVERTISING
" Blofters, Mailing (‘u:ln. Form I;etters‘; Circulars, Folders, Boohlm
suse Organs, Catalogues—-to be read to get results must be designed
printed attractively. We are speelalists in this line,
'+ HUBBARD BROTHERS
: —SBervice Printers— :
Mitehell, and Foreyth Sta. Phone Main 3930,
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W
Herring-Hall-Marvin Fireproof Safes
Baylis Office Equipment Co.
Ne. 1 S. Broad St. Phone Main 124
5D
mits S6OO worth of stock te idle away
its time on the shelf?
Isn’t he just as foolish as the man
who tucks away his cash? '
~ Just take a look at your own
shelves today. Are you sure you
‘ haven't stock tucked away that hasn't
‘moved for six months? If you haven't
‘you are one of a comparative few ex
cegtlons.
ut there is no reason v‘y sither
you or any other merchant should
give storage to merchandise that is
ot in sufficient demand to pay fer
its keep.
NEW STORAGE BATTERY,
MILWAUKBE, Aug. 30.—Milwau
kee capital plans to locate a uto%o
battery factory at Watertown, | b
in the Hiens Brush Compahy uq&y
site. It is planned to issue SIOO,OOO
lln stocks, half of which is to be sold,
while the remainder is being supplied
in Milwaukee and Watertown. g