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A RELIABLE GUARANTEE
BUILT THIS INDUSTRY
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. The front view of the Moncrief Furnace Company of Atlanta is shown in the above photograph, while the
man who made the industry possible may be seen also.
.
Moncrief Furnace Here Is a Mon
.
ument to Honesty in
.
Business.
“Business?”’ said S. P. Moncrief,
head of the Moncrief Furnace Com
pany of Atlanta, “I'm so busy I don't
even have time to talk about busi
ness. It's a real job to keep any
where near abreast of orders these
days, what with the rush of home
building—in fact, building of every
description. |
“We are busier than ever before in
our history, and I was the first man
to interest Atlanta in furnaces, which
means that more people are buymng
Moncrief furnaces today than ever
before in the history of either the
business or the city—or the South,
for that matter.”
Although really busier than the
wyell known one-armed wallpaperer
afflicted with hives, Mr. Moncrief
dropped his work long enough to
sketch briefly the history of one of
Atlanta’s really ,pioneer industries.
In the beginning be it known that
Mr, Moncrief has manufactured in the
neighborhood of 10,000 furnaces for
Southern homes, and the first of that
long line is still active, doing busi
ness as usual. It was purchased by
the late H. M. Beutell, installed in
his home at the corner of Harris and
Orme streets, and is still giving heat
whenever called upon.
After a partnership which lasted
geveral years, Mr, Moncrief opened
what is now the Moncrief Furnace
Company in 1898. Since that time he
has installed about 5,000 furnaces in
Atlanta, under a guarantee that has
seldom required fulfillment. Occa
gionally, however, through misunder
standing, or through some defect m a
house, or through hurried work, a
furnace will fail to properly cover
its job. That's where Mr. Moncrief
shows 'em.
“Not long ago I had an order for a
furnace from a man in Waynesville,
N. C. You know, we don’t allow
dealers or representatives, or even
purchasers to install the furnaces, be
cause under our guarantee we find it
better to be sure they are properly
put in. Well, it seems that oncely!
had a customer in South Carolina who
found his furnace didn’t heat the
house properly, and I sent'a new fur
nace up there. We took out the ol‘d
one and gave him a new one, and it
didn’t cost him anything. That was
some time back. This order from
Waynesville interested me, because
the man who ordered it was not
known to us and I wondered how he
became a customer. I later found my
man in South Carolina had recom
mended the Moncrief furnace ano our‘
method, and once more proved my
Bell Phone Main 1992 i Music Electro Plate NMakers
Atlanta Music Printing Company
Commercial Printing
3 Dmmm'm s Ecoestand Howard Parham
51 South Forsyth Street > Atlanta, Georgia
FREE TRIP
to Atlanta is available to the merchant who buys an
adequate bill from the members of the Merchants’
Association. ;
Write to
H. T. MOORE,
SBECRETARY
Chamber of Commerce Bldg. ATLANTA, GA.
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5 MOTIVE EQUIPMEy /OBy
A O e SUPES. (192, 2
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“0 C\» St tiNe '*%“'»,\_f:.r&”
$ == AL
' YOU FEEL SURE
Of the quality when you buy Eleo
/ goods, and you know the price is
/ right. Why not buy them always?
”
| Elyea Company =z
ONLY ATLANTA TABLISHED
contention that business can be built
only on absolute truthfulness and
faith., I back my guarantee to the
limit™ |
The Moncrief furnace is manufac
tured to heat anything from a knot
hole to a palace, Mr. Moncrief said.
Schoolhouses, theaters, auditoriums,
factories, anything. Production is
now being rushed to thelimit to meet‘
the demands of after-war building. |
Many Moncrief furnaces are going
out of Atlanta to homes .in other
States. They are being installed as
fast as the plant is able to produce
them. And the plant is speeding up
production as never before, accord
ing to its director.
Perryman Warns
Against Watchful
Waiting in South
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R. A. Perryman.
.
R. A. Perryman, presid f the
Brown-Perryman-Greeng any,
—— S
HEARST'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, AUGUST 81, 1919
- Therefore, it would seem lkery to
an observer that Mr., Moncrief's mis
sionary work in Atlanta back in 1894
has borne plenteously of fruit.
“Our guarantee proved to the peo
ple of this and other States,” said Mr.
Moncrief, “that we build a furnace
which must give absolute satisfaction
otherwise we build another to take its
place, and we do it without adding a
cent to the initial cost. T could tell
you a lot about furnaces—there’s real
romance in building good articles,
whether they be furnaces or hobby
horses—but I'm too busy today. Just
ask the man who has used a Mon
crief, and he can tell you all about it.”
. .
American Machinery Is
Busy on French Roads
PARIS, Aug. 30.—~The work of re
pairing more than 6,000 kilometers of
roads in the Somme district, where
four armies fought during the entire
‘duratio nos the war, was started this
week. The repairs. it is estimated,
will cost 100,000,000 francs. A large
part of the American Army tractors
and road-building machinery will be
employed on the Somme roads.
Many of the {ridgas destroyed by
the enéemy are ‘also being replaced.
Five have been r?“m' The Somme
River itself represents an immense
reconstruction task, as tons of debris
were thrown into it during the years
of fighting. Thid has been choking
the free movement of the river and
preventing navigation. |
GEORGIA POWER PLANT. ‘
Georgia Railway and Power Com
pany for July, 1919, reports increase
in gross and net earnings over July,
1918, of $162,185 and $124,995, respec
tively. Net income after fixed charges
for the seven months ended July 31,
1919, increased $333,364 over 1918, or
71 per cent. ’ :
» °
one of the South’s largest whole
sale hat houses, has a word of
warning to those merchants who
are idling away their time waliting
for a drop in prices.
“The business world,” he said in
the course of a conversation with a
representative ¢f The Georgian-
American Saturday, “would be much
better if it would cultivate fewer
hopes and pay more attention to
facing the real facts that confront
it. Those merchants who are sit
tihg idly by waiting for cheaper
prices and quick deliveries will soon
become back numbers and will have
to close their doors.
“TLast November when the armi
stice was signed and the battle line
became silent, there was in addi
tion to the joy,of peace an under
current of optimism that soaring
prices, disturbed manufacturing and
inflated currency would in a short
time again become normal. All who
entertained such hopes were
doomed to disappointment. Prices
have gone higher and higher, the
shortage in labor and the wage
problems have become more acute.
“The volume of business for 1920
bids fair to be the largest in the
history of America and there will be
an even greater merchandise short
age than in 1919, Everything has
advanced in price, labor wages have
advanced beyond the expectations
of the most sanguine and we can
only gues where the higher wages
and lower efficiency are to find
their economic limit.
“A transportation tie-up is a con
stant menace to business and a con
dition that the commercial world
ghould bear in mind and keep as
good a stock on hand as these ab
normal times will allow, but as
prices go up the purse gets more
elastic. One doilar and fifty cents,
$2 and $3 was the popular pre-war
price for a hat; today the popular
grlco for ‘a hat s from $6 to sl2.
ot that hats have advanced to this
proportion, put the trade is de
manding good quality and 1s will
ing to pay for it. I do not believe
that we will ever go back to the
old standards of value.
“The world must have American.
products; America is turning them
out and enjoying the proceeds.
“The hat man who knows facts
can see that his clue s to buy
promptly, buy generously, specify
early deltvery and pin his faith to
better qualities than ever before,
Timid merchants are creating for
that of not having the merchandise
themselves the only danger that hat
men need fear the incoming year:
to sell when the customers come in
to buy.
“We have profited by our far
sighted analysis of hat conditions
and the last three years our in
crease has been marvelous, We
have delivéred 99 per cent of the
goods that we have sold. The most
trying time that merchants have
ever passed through will be in the
year 1920, but our contracts are
made and pur Aeliveries will be
100 per cent. This is not the time
for 4 timidity or (inefficiency. Get
dowdh to business or close up shop.”
| SATTPT BT e i ;
FURNACE.
the heartof the happy home
Keeping Where there is warmth and comfort discontent
Pl rarely enters. . That is why Moncrief’s are in the hearts ,
W, -. // of 5,000 Atlanta homes and why they have thru their |
" //// dependable, unvarying heat-giving functions, year-in, 4
Is Our \/‘ year-out, brought contentment to 5,000 Happy Owners. ’
Business '//T\\\ _ Ask Any Moncrief Owner
)
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\ Saving | IEEVEHEEA@EGIEE Homes
- L e T B There is a Moncrief
SO R F"R RN model for your own spe
|RS e e cific Heating Require
bß A L Wfi"? ? T,
s }‘:‘ Re‘i AR ""',‘i"fiv’; Years of ?ocla.lizing in the con-
You oB o Ri L struction of Furnaces enable Mon
\:?&{ ’\ b Wyl g } ’:3:‘}”’3” ) cries Engineers to produce the
S ; f \ Y o ‘fgi‘ * fifi’@ ideal Furnace for every Heating
Prene ¢ eSR Selaanates | T
MONc RIE F | . We stand squarely behind every Furnace
- that bears our name. Any of our many cus-
Your Builder Knows tomers 'w’arill gladly assure you that ‘‘MON-
That You Know : g(lgif:nl‘f urfix:caex: dependability and satisfac-
You cannot afford to take any chances with your Heating Apparatus.
So play safe and specify ‘“Moncrief”’
We Manufacture Heating Equipment Exclusively. . It is NOT a SIDE LINE With Us.
Our Heating Engineers Will Gladly Consult With You
M . f C '
oncrief Furnace Co., Inc.
ATLANTA, GEORGIA 2
7D