Newspaper Page Text
8L
Fall Fads and Fashions in the Arcade
As Viewed by GEORGIANA
LITTLE friend from South
A Goorgla, who does most of
her shopping here, arrived
yvesterday expressly to attend the
¥all Fashion Show, and asked me
to accompany her on a sightseeing
and shopping expedition, Being
greatly interested in this Fashion
Show, I promptly met her at the
time and place appointed and we
were soon wandering down White
hall and up Peachtree, going into
rhapsodies over the wonderful
things in the windows and shops.
Finally 1 concluded ’'twas time to
§ntroduce my friend to our at
tractive Palace of Little Shops I
the heart of Atlanta.
. . .
“Oome, Anne, and let me show
you a most attractive shopping cen
ter in our city.”
“It's the Peachtree Arcade, I
kmow, for I've heard very much
about 1t
. s
Now, the Areade, always attrac
tive, is tn gala attire for Fashion
Woek, and as we ontered from the
Peachtree side a gry
and festive scene
greotead usm, The
#weet wtrains of
“Beautiful O h { o”
drew pa frresistibly
to probably the most
vxmfl:r phce ;;Lha
ronde-~the Ipheon Bhop, I
117 and 12], and Amne went 13;
costasies over the lovely win
dows, the dear little booths and
}hot:ho;a sttr:lnuvn taterior, “This
4 the home the Delpheon and
the Columbia Ortfonzn. Ann
two of the most ma.m:i
fegwical lostraments In the world.”
ve
bla, nnflt courEn we ?Mngoll‘tlml;
the only talking machine on the
market, though I'm told the
Delpheon is wonderful, And while
I'm here I want to buy some of the
new records, for, iving in a smal
town, we can't get just the records
we want when wo want them.,”
“Well, you can got all the newest,
Intest and best tn high-class muwi
cal offerings at the D-lghnu, for it
is, without doubt, the buwiest reo
ord store In Atlanta, They keep
the Columbia Sealed Rwcords, you
know.” Anne bought quite a num
bor of new records, and was
oharmed with the cool, eomfortable
store, the complete stock, and, above
all, with the ocourteous {(reatment
#he recetved at the m
“That's just §t, Anne” T od,
:::‘:l Bervice Mu&-
on Plus, that mekes Dal
pheon eme of the mowt popular
music houses n Aflemta,
. 0
“And, Amme, when you get fired
of your old records, and want some
new ones, there's a little shop up
stairs at 210 called the Arcade
Record Exchange, where you can
bring your old records, no matter
what make of talking mmchine you
have, and for the wee sum of 20
cents they will give you any record
you may wselect—not a brand.new
one, yon understand, bt one that
i# In perfect condition, I'n this way,
for a small sum, you oan keep your.
self mupplied with the newest
miumio.”
.
A few stopa further on Amme
poused in delight,
“Hore's just what I wont for the
kiddies, Georps, Come™
. " 0
And she lad me, unresisting, into
The Bmart Bhop, 125, for, natnrally,
the lovely display of children's
pchool frocks attracted my friend,
who has n young sister or two
who will be going to school next
week, "Thc;%e are the Adaintiest
frocks 1 ever saw, George” “Oh,
yes,” 1 answered, “any one needing
gohool dresses for the kiddles will
bs delighted with the new fall
sivles at The Smart Shop” "And
George, just look at these nnvo{
book sacks and little pencil boxes,
1 ‘must have some for each of the
ehildren, for they seem as service
able as th-{ nre pretty” Anne
bought pencils, hoxes, hook sacks
and quite a number of nseful things,
for '?ho Smart shop is headquarters
for the school children these days.
- 9 9
#Look across the way, George®
swhispered Anne as we came out of
the lttle shop. ‘lan't that the most
ottractive window pou ever saws
Let's go overs™
» B W
1 followed Anne eagerly “across
the way” to 126, for 1 had caught a
glimpse of the attractive window
display of The Spe
clalty Corset Shop
and was longing for A
a closer view of the
jovely intimate s
things that fascinate -
n woman. Now, .
this particular shop
has always been al-
Juring to Atlanta
women, but the re- -\
ocoent extensive re- YO,
modeling has trans- e Y
formed it into a 7o ¥/
wonderfully commo- /P }
dious, comfortable 'y
and attractive place, g
“What kind of cor- P
pets do you keep? Lyt
asked Anne. “The ey
best known and the ks
best made in the
world,” answered
Mrs. Wynston. “Be- T
sides the Kabo,
which we've handled
for years, we have
the BON TON COR
SET, which I 8 too
well known to need i
an Introduction to
discriminaling wom
en. We also carry an exquisite line
©f Vanity Silk Underwear, and have
everything dainty and pretty in
crepe de chine, satin and Itallan
silk lngerie.” “And just the very
best silk hoslery that can be found
in Atlanta, Anne. But everything
you find at The Speclalty Corset
Bhop Is the very best of its kind
and the very thing that women love
and want. Here, too, {8 the place
where every woman who values her
“health and the real beauty of her
figure gets her corsets, for it is the
ons place where you can ?e
hygenically as well as perfectly
fitted. They make a speclalty, too,
everything dainty and pretty In
of properly supplying the needs of
young glrle, and every garment that
you buy, whether it is merely a
dainty confiner or an expensive cor
set, 18 correctly fitted to the fig
ure.”
. %9
“Tmis Arcade ocertainly ought to
be a woman's paradise, George, for
you can just step from one shop te
another and find anything you
want.”
® &9
“Need a hat” T laughed, as we
turned Into the next shop, which, of
course, was the Specialty Millinery
Shop, 122, all abloom oy -
with the newest fall jc]
chapeauns, which | ¥ fl i
have Just arrtved. |b/ algll)
There were chic lit- "i ¢
tle turbans, which |~ 2P | Sy
faseinated Anne, be- , ’ p
cause they are quite i R \*
becoming to her : -
protty face, and "( |
there were others in ,ju‘y [
larger shapes, which - )
I preferred because T wear them
best. “But they seem so reason
able, George. Why, the hats we
saw In the stores downtown were
two or three times as expensive as
these” “Well, you see, Anne, there
is not so much expense incurred in
the Arcade, and that's why the
merchandise is 80 reasonable. 1
always buy my hats from ‘Miss Jo.!
not simply because she s reason
abla, but she carries a large selec
tion of exquisite pattern hats, and
then she can make you just the
most becoming hats in the world.™
S .9
‘We somntered down the length of
the dwilding, viewing the shops and
windows with interest.
® 9.9
“Oh, George, fust look at that
stunning brown suit!™ and [ turned
to find Anne gazing spelibound at
A AP
&0 R )
\ L i
wSV ' y
.- A 3
the window of the Arcade Ready
to-Wear Store, 135. “I must have
that suit if it costs a small for
tune, “she continued, as we entered
the shop. But Mrs, Willlamson
only smiled as she listened to Anne
rave, and commenced to show us
some of the beautiful things t
had arrived b‘ express that dc:'
Truly, the fall'styles are wonder
fully beautiful,- for you never saw
such adorable things as those suits
and frocks in the new styles and
shades, Lovely dresses in duvet de
laine, tinseltone, tricotine and sil
vertone. A handsome model In
taupe tinseltone attracted Anne, but
a stunning frock of navy blue
beaded georgette appealed to me as
the very thing for these first fall
days. “Yon have exquisite things™
murmurefAnne. “and so very rea
sonable.” “Why, I have just spent
six weeks In New York buying our
fall things, and I belteve | found
the loveliest and handsomest things
in the metropolis. And we are re
celving shipments every dai of the
finest suits and dresses designed
by the leading MPastern manufac
turers.® But Atlanta women have
already learnmed that for exquisite,
distinctive and Individual styles the
Arcade Ready-to-Wear is the ex
clusive place to shop,
“Well, his window s certainly
attractive, and 1 see something I
had really forgotten that I must
155)
>
@
'«)-
N AN
] e
(\\v’ E
buy. Hoslery was really the first
thing on my shopping list, but I
belleve I would have neglected it if
this window had not reminded me.”
“Well, 'tis well you forget until
you reached GORDON'S, for you
can get the very best brand of silk
or lisle hose here much more rea
sonably than you ean anywhere else
in town, You see, Mr. Gordon
bought his supply of hosiery way
last February, before the prices
commenced to soar, and he |ls
selling his merchandise now ae
cording to the price he pald when
he bought and not at what it would
cost him to buy it now. So you
can really get hose here at pre
wur prices. For instance, at GOR
DON'S you can buy Monarch, Esco
or Kayser silk hose, all silk and
wonderful values, at $3.00 per pair.
And there are no better brands
than these. Or you can get the
Topsy boot silk, full fashioned,
beautiful quality, with lisle heel
and top, for $1.50 a palr. Then, in
the Buster Brown hose (known
everywhere in America as a per
fectly splendid line), you can get a
boot silk for $1.50p or a splendid
wearing, well made, full hlhm
lisle for SIXTY-.\'lNl CR
and that's wonderful, I Yhink. Mr.
Gordon guarantees evarythln{ you
buy at his store to be just what it
i= represented, and he ocertainly
offers some genuine bargains, As
you live out of town, Anne, you had
HEARST’S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, AUGUST 31, 1919.
better take Gordon’'s address, for he
pays particular and prompt atten
tion to all mall orders. All you
need do is to write him, giving your
size, the style, shade and article
you wish, with the price you want
to pay, and he will send it prompt
ly, parcel post charges prepald.
Remember the name—
“ Gordon’s, 181 Peachtree Arcade.”
g .9 .
"Here {3 another place | feel con
strained to visit, George.”
“Why—which—what-—and how
do you know?” I queried.
g 4
“Becanse I want a photograph of
myself in that new brown frock I
bought, and one glance at this at
tractive window tells me that this
is not merely a photographer's
ghop, but a. real artist’s studio.”
“You're right, Anne, for at Gil
man's Studio, 137 Arcade, they do
make (wonderful pictures. Their
work is individual, exquisite, dis
tinctive, and if you want some
photos made this is the ideal. place
to have your work done. And the
coloring and finishing work is un
equaled. They make a specialty,
too, of college work, doing much of
the local school photography. Many
of our girls who are leaving for
colleges z: other eities and States
are having photographs made at
Gilman’s to leave as sweet remem
brances for their friends and rela
tives.*
. e
“Now, here, Anne, is the shop thut
always attracts your friend
Georgiana for I'm a true daughter
of Fve when it comes to precious
jewels.”
. "0
And when we entered J. W,
Boone's jewelry store at 133 we
surely found a lovely display of
new and beautiful
Jewelry that would .
tempt any one. Mr.
Boone has just re
cently mowed into
the Arcade from 14
N. Forsyth street,
where for many
years he conducted 55
a successfull business, but already
his Arcade shop has become quite
popular. But then he carries A com
plete jewelry line, with all the new
est fads and fancies, and his prices
aré very reasonable. Anne and I
were fascinated by the lovely rings,
brooches and pins that seem spe
eially designed to match the at
tractive fall costumes, but we were
also intriguned by the handsome
watches, scarfpins and other things
that appeal to the masculine eye.
Anne (being on the verge of getting
engaged) was particularly charmed
with the display of engagement and
wedding rings, and told Mr. Boone
confidentially that she'd Ilike to ad
vise her Paul and all the would-bhe
autumn brides and bridegrooms fust
where to b‘uy their “ties that bind.”
“Qeorge, these fashions have
made me terribly thirsty, not only
for new clothes, but a real drink.
Isn't that a soda fount I sec over
there?™
9> 5 &
But, as we hurried along in search
of a stimulating dope, Anne, who
never can resist pretty things in
the millinery line, stop
ped suddenly at 118 and
pointed to a dear little | )
hat in a window,
“Cleorge, I simply must - N
have that new fall hon- w
net to wear with my (]
new brown frock.” Seo
we went immediately ’
into the Arcade Millinery Store,
where we found the most stunning
display of new fall millinery,
Smart looking sailors in the new
shapes that are so popular, and the
most fetching little turbans I've
ever seen. Anne promptly tried on
the chapean she coveted, and, find
ing it wonderfully becoming, In
quired the price. “Just $lO dollars!"
she exclaimed in astonishment.
“Why, I' thought it would be $25 at
the least. I'll buy it real quick.”
“Well, you see,” explained the cour
teous saleslady, ‘“we specialize in
hats at reasonable prices, and we
carry nothing over sls. That saves
you the war tax, you know. And
we also make a specialty of re
modeling hats and making hats to
order. So if you can't find just
the shade and style yon want in a
pattern model, we can make you
a stunning hat in any new style or
shade just to match or harmonize
with your new fall costumes.”
5 959
After finally getting ouwr “liquid
refreshments” Anne swggested that
we go upstairs and seek for mew
worlds to conquer.
.. 0
.
But before we reached the stalrs
way Anne again paused, this time
in mute inquiry before the window
at 141. “What kind of a store In
this, George?™ “Why don't you see
the sign on the window This is
R. H. JARRELL'S Surgical Store
and it is the only exclusive store of
its kind in the South. Mr. Jarrell
carries an absolutely complete
equipment of surgical appliances
and you can find any appliance
known and used by the medical pro
fession, right here, And of course
only the best fitting and most com
fortable trusses, abdominal sup
porters and elastic hosiery to be
found anywhere. Another thing that
differentiates this store is the fact
that there is a capable lady attend
ant always here to assist in supply
ing your wants and,this makes it
all the more convenient and agree
able for the ladies who sometimes
have occasion to visit the store.
Yus, dear, all the physiclans highly
recommend JARRELL'S SBURGI
CAL Store, and if you ever neeg to
do any shopping of this kind you'll
know just wlu.u .to 'mme."
We passed om wpstairs, Anne
marveling ot the many and varied
things one can find in the Peach
tree Arcade.
. s .
Of course the first thing that at
tracte Anne on the second floor was
the sign, “MADAME RIECHONIE,
Modite,” at 227, for, womanlike,
she was already mentally planning
her fall wardrobe, “Yes, Anne,” 1
answered to her unspoken question,
“Madame Riechonie is a wonderful
artiste and when you get ready for
that trousseau you're talking about
you must let her design and make
all your gowns. I've seen a num
ber of the dresses she's made and
each one has that chic, Parisian
air that we women so desire, but
rarely get. And here, too, is where
you want to have your hemstitch
ing and picoting work done, for it's
the most satisfactory place in town.
They make or cover any kind of
buttons, too, and you’ll be wanting
lots of pretty buttons for your
frocks, Anne, for they're going to
be used extensively this season as
a trimming.”
29 ®
“Whkat's that across the way,
George—a toy shop?
5.4 »
“No, that's the Doll Infirmary,
at 227, where all the kiddies bring
their sick dollies to have them
mended.” Anne and I went in the
little shop and were as pleased as
two «children looking at the dainty
little doll dresses, hats and shoes,
for the dollies’ new fall clothes have
arrived at the Doll Infirmary. But
those wonderful walking dolls, that
can walk and skip and jump as nat-
3 ‘g'
..I. ?“A‘r
d '@
! / ,
;//‘ / / gié
/’( ;
[ ‘, ::l‘
" SZ’\:
'VE certainly been as busy as a
l bee this week and I don't be
lieve I ever walked or talked
quite as much in my life. You see,
on Monday our advertising man
ager informed me that he had
Georglana scheduled for a page for
the special fashion edition and 1
knew that meant I had to get real
busy. Thursday morning I had just
about talked out, so I dropped into
the office for a brief resting spell,
hoping that something would hap
pen (o make me forget that page
for a little while. Sure enough
the phone rang and 'twas a call for
Georgiana. And though 1 didn't
really have time 1 consented with
delight when my friend, Mrs.
Maryon, asked could I spare her an
hour or two and help her with some
unusual shopping. 1 met her a
few moments later at Five Points
and she explained what she wanted.
. e+
“It's this way, Georgiama. You
know I have five children all o!
school age and I'm quite in a quan
dary where to send two of them
at least. Mary has just finished
grammar school and for several
reasogs I ecan’'t send her to the
public high sehool. Tell me which
of the so-called private schools
would you recommend?” *“Tell me
first, what are your real wishes
for Mary. Do you want her to
study and remlly do something
worth while, or is she merely go
ing to schoo! to get the usual smat
tering of education?” *“No, George,
Mary is a very studious, ambitious
girl and that is why I am con
«cerned as to where to send her.”
“All right then. By all means send
her %0 the Loveridge Academy, 708
Peachtree street. This is the pre
paratory school of the Elizabeth
Mather College and is the one place
in Atlanta where I would want to
send @ girl just ready for high
school. Like the Elizabeth Mather
College the academy is not merely
a school where the ordinary
‘reading and writing and rithma
tie' are taught. It I 8 really a vo
cational training school! which de
velops a girl in every way and pre
pares her for her future as a
woman, a wife and mother, They
take a girl, find out her talents
and train her along these lines.
The Loveridge Academy is no place
for a girl who does not care to
study and the college is not mere
ly a school for dilettantes. It is
the aim of the college to prepare
each girl for some useful occupa
tion, preferably the one for which
she is naturally adapted, and this
developing work begins with the
academical department, It is &
school of the highest ideals, refined
surroundings and the instructers
are the very best that can be ob
tained. Individual attention |is
given to each pupil, therefore only
a limited number will be accepted
in any department. Really Mrs,
Maryon, there is not another school
in the South Yke the BElizabeth
Mather College and the Loveridge
Academy forms the groundwerk.
So send Mary there, by all means,
for you can rest assured that her
physical, mental and moral char
acter will be strengthened and de
veloped as every mother should
want her child's character molded.”
» 9 P
“So we went right out to the
Loveridge Academy end Mrs. Mar-
urally as a child, charmed us just
asg they will surely delight all the
kiddies.
e
By the wholesale honses loe
passed, not much interested till we
came to a most attractive place.
.9 »
*This,” T explained to Anne, “is
the Needle Kraft Shop, and it's a
little shop that many mothers who
have kiddies to fit out for school
will be glad to hear about. Mrs.
Parks, the lady in charge, will cer
tainly prove a very present help to
those mothers who have neglected
to make the usual supply of school
clothes and find themselves now in
a dilemma. Mrs. Parks loves to sew
for the kiddies and to make and de
sign attractive little frocks that
have a style and charm that will
delight the mother as well ? the
girlie. On each she puts a dainty
bit of finishing work, hemstitching
the collars and cuffs, picoting the
edges and adding little individual
touches that simply make a frock.
And her prices are very reasonable,
*» 8 *
Next we caught the elevator for
the ground floor, for Anne felt sure
she could find something interest
ing.
s 0
“Why, is this another music store,
George?’ “Yes, this is the Arcadia
Music Store, where they handle
such well known phonographs as
the Kimball, Pathe and Mandel
And surely, Anne, any one can have
School Shopping
With Georgiana
yon made arrangements for Mary
to enter the school which opens its
Fall session September 15,
"9 N
“Now that Mary is satisfactorily
placed I wish you would advise
me what to do with Jack. Of
course there are any number of
good schools, but we can't seem to
decide upon one. Jack prefers one,
his father another, while I really |
don’t know what I want. It seems
to me that Jack needs special
training and he really does need
- individual attention to make him
toe the mark. He’s not too fond of
studying, although he seems ambi
tious, too. “Why, Mrs. Maryon,
many. boys are that way, especially ‘
at Jack's age. Did you ever think
of sending him to the PEACOCK
SCHOOL FOR BOYS? 1t is one of
the best preparatory schools for ‘
boys in Atlanta or the South, and
I believe it is the very place for
Jack. They take only a limited
number of pupils in order that they
may have small classes and thus
give to each boy individual atten
tion. Most of the boys easily com
plete the course in four years and
are ready for any of Whe large
Northern or Southern colleges,
They begin with the seventh grade
and carry the boy through thes*
four years of high school work.
And aside from the classical or
scholastic features cf the Peacock
School, it means much to a boy in
the developing stage to be in just
such refined surroundings and to
have the benefit of their excellent
physical, mental and moral train
ing. Really I think the Peacock
School is just what you want to
develop Jack and smooth out all
those ?lttlc kinks in his character
that you are worrying about. I
know quite a number of parents
who are sending their boys to Pea
cock and quite a number of others
who received their preparatory
training at Peacock and have since
made wonderful records in the col
leges. For instance, there was M.
A. Etheridge Jr. who was prepared
for Princeton University at the
Peacock School. He entered Prince
ton unconditioned and graduated
with second honor in his class,
Then there is Walter Wilkes who
also trained at Peacock for Prince
ton and who was among the honor
men in his class. T. L. Stokes, a
Peacock boy, led his class in every
thing at our own Georgia Universi
ty, and there are scores of others [
might mention who have made
splendid records in the colleges.”
The Peacock School for Boys s
located at 41 West Fourteenth
street and the phone number is
Hemlock 410, And both Mr. Evans
and Mr. Turk, the principals, will
take pleasure in explaining all
about the school to you in detail.
s> 8 9
“Well, since we've settled the
question of Jack's schooling we
must go and get him some suitable
clothes, 1 had been waiting to get
his fall eclothes until 1 decided
whether he would go to a military
school or not, Where do you and
Dad usually get your clothes,
Jack?™ “Aw, mother, you know I al
ways get my clothes at the Boys'
Shop, 6 Whitehall, So do all boys
that really care what they look
like in their clothes,” explained
Jack loftily. So to the Boys' Shop
we went at once, much to my secret
satisfaction, for I agree with Jack
that ALL boys should get their
clothes from this exclusive, attrac
tive boys’ store. Right now the
Boys' Shop is in the midst of a
magnificent remodeling, but Mr,
Fox took eare not to forget to pro
vide for the schoolboys, and his
splendid new line of fall and win
ter suits is waiting and ready for
the young gents’ inspection. Now
Jack, like most boys, is hard on his
clothes, soo his mother was in
stantly captivated by the “Double
Life” ssits that axec speedadly rmade
good music in their home when
they can purchase the very best
makes of talking machines for just
a trifle as a first payment and the
balance in weekly sums of say a
dollar or two. So remember the
number, it's 33 Peachtree Arcade,
downstairs.”
e s ®
“Now this
is a wunique
‘ place, Anne,”
We stopped
ik R ; just under
! .{i’mu_ .-{'l-'5 the stairway
1 y .3 ! at number
i B : ; l 45. “This is
el the Atlanta
."*.,7 b 3 Clock-House,
where you
can find
anything in
it 3wy S the clock line
i ‘--»» from a teeny
y 3 Little Ben
; e to a great
big Grand
father. They
also special
ize in expert clock repairing.”
w . - -
And as a great old Grandfather
chimed out “twelve o'clock” Anne
and I decided that “all was well”
and that "twas time we were getting
lunch. So we left the Peachtree
Arcade, which Anne declared was
just the most aitractive and fasci
nating spot she had found in all
Alanta.
to meet the usage that the average
boy gives a suit. They come with
the extra pair of trousers that
surely are absolutely necessary for
every boy's comfort and conven
ience. A natty new Norfolk, with
the new waia?line effect, Jack in
sisted upon foo, and of course a
Hart Schaffner and Marx suit for
Sunday. “This is a wonderful store,
Georgiana, isn’t it? And you can
find everything on earth that a boy
needs or desires. And it is so lit
tle trouble to shop here. The
sales people are so interested and
courtecus and everything is so con
venient and nice.” *“I think it must
be because every person in here
loves boys. And you know it can
be just as fascinating to buy
pretty, stylish things for boys as it
is to buy the frillies for the girls.”
“It certainly is fascinating if you
buy at the Boys' Shop if we're to
judge by this happy ecrowd of
schoolboys who seem to be getting
everything from a pair of sox to a
new felt hat ™
2 5.9
“And doesn"t Mory need some
new clothes for school?” I asked.
" 9-9
“Of course she does and we'll go
right now and see just what she
wants.” So straight to J. M. High's
wonderful store of complete depart
ments we went to get Mary's
school outfit, for as every one
knows, High has the most complete
and satisfying department for ju
veniles in Atlanta. And on the
spacious, light third floor which is
devoted to the children's wear we
reveled in the beautiful new fall
frocks that have arrived just in
time for the girlies to get ready
for school.
“Surely this is the largest and
prettiest assortment of gingham
and wash dresses that I have ever
seen, even at High's,” exclaimed
Mrs. Maryon. And there were ador
able little dresses for the first-year
school tots that made us wish we
had a 6-year-old along to fit out
as well as 13-year Mary. But for
Mary we found some ginghams
quite as pretty, some priced as
low as $2.98 and that's exceedingly
reasonable for a good-looking ging
ham frock these days. Then there
were the Paul Jones suits in dark
blues and browns, some white
trimmed and some with merely the
red emblem on the sleeve. These
dresses are very fetching and so
suitable for the September school
days. PRut the loveliest dresses of
all were the new fall frocks in
serge, Jersey and velvet. These, of
course, are what the girls will need
and wunt when the cooler weather
comes, and 1 know they can't find
more stunning dresses anywhere
than these at High's, The Marhoff
suits, really middy suits in blue
serge, daintily trimmed in differ
ent colors, are the most serviceable
school suits a girl can have, and
the Buster Brown frocks with the
detachable white collars are equally
popular, Every mother who is plan
ning her girl's school wardrobe for
this fall and winter, whether it is
a little girl or a large one, can
certainly find the widest selection
of dresses in ginghams, serges,
linens or silk at J. M. High's. And
the prices are more reasonable than
you will expect, for we found that
the ginghams range from $2.50 up
while the serges, silks and velvets
are priced from $12.50 to $35. We
had no trouble “fitting Mary out”
with stylish, serviceable school togs
and she was quite delighted with
everything we bought, and that's a
compliment to High, for as every
body knows, 13-year-old girls are
hard to fit and certainly most dif
ficult to please,
v e
“And wmow lef's see about my
shoes, Mother, for you know [
surcly need some™
. s
As Mary spoke, we were pussing
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‘ .
Just a little more than a year and a half ago the Peachtree Arcade
was opened to the public, and a few venturesome, or shall we say pro
gressive, people took what some folks thought was a long chance and
rented space therein. Gradually, but steadily, in those first few months
the little stores were rented, and now there is not a vacant shop on
either floor and no space for rent, although I'm told there is quite a long
line of would-be renters on the waiting list. Certainly the Arcade, right
in the heart of the shopping district, right between the two most promi
nent business streets of the city, was bound to thrive and prove popular,
and under the able management of Otis and Holliday, the renting agents,
this has become one of the most attractive and popular shopping places
in Atlanta. And if you'll talk with the merchants you will find them
delighted with the splendid business they have done and of the wonder
ful prospects for the future. It is said that you can supply every possible
need or want in the Arcade, and I've found this true, for there is every
thing you can think of, from a clock house to a case. Strangers coming
in, unacquainted with the city, can visit the Arcade and with no trouble,
but with great convenience, do their day’s shopping, get everything
practically that they need, and yet never step from under one roof. Truly,
Atlanta should be and is duly proud of this up-to-date, well conducted
and thriving center of her city.
in front of the Walk-Over shoe
Store, 35 Whitehall, and the dis
play of new fall footwear in the
windows was so attractive that we
each paused involutarily, “Oh, Geor
giana, aren’t these windows beauti
ful!” And I echoed her exclama
tion, for the windows of the Walk-
Over in tHeir new fall dress were
a vision of beauty. The very spirit
of autumn greeted you from russet
leaves gracefully festooned while a
single vase of royal chrysanthe
mums gave just the finishing touch
to a lovely picture. And the shoes!
“l see the very shoe 1 want,
mother!” suddenly exclaimed Mary,
coming out from a dream of Sep
tember fields and blossoms. “Yes,
and I suppose it is that stunning
black patent with the French heel.
But you know, Mary, I don’t think
that is suitable for a young girl,
though I'd like it for myself.” “But
that doesn’t happen to be the pair I
want. It's this pretty dark brown
boot, with the slightly pointed toe
and the medium heel. It looks so
smart, and I'm sure it would fit
me.” So we went in the Walk-
Over, where Mary, her mother and
I looked over all the new styles in
both black and brown. I was quite
interested because I'm contemplat
ing my own fall boots and I wanted
to get a line on the styles and
prices. *“Of course, our complete
line is not all in yet,” explained the
salesman, “but we are receiving
frequent shipments, and are quite
prepared to supply all the girls who
are going away to school and also
all the girls who are getting ready
for high schools and colleges here
at home. We have just the styles
they want and need, with the mili
tary or Cuban heel, that is com
fortable for walking, yet is snappy
looking, too.® And notwithstand
ing all the talk about the high cost
of fall footwear we found the prices
on shoes at the Walk-Over exceed
ingly reasomable., But then the
Walk-Over is one store that could
never be accused of profiteering,
for they always mark their mer
chandise right, allowing only a per
fectly legitimate profit. Mary
bought the pretty brown shoe she
wanted, and though her mother had
not anticipated investing in shoes
that morning, she couldn't resist
the style and fit of a pretty black
kid with a Frenchy heel, so she
bought a pair, saying that she re
alized If she looked Atlanta over
she could not find a more rea
sonably priced shoe nor one that
pleased her half so well.
9 g Ny
We must see about pour hats
now, Mary, for we haven't bought
your new fall headwear yet, you
know.” 2.9 »
“Do you have any particular mil
linery store in view, Mrs, Maryon,
or do you get your hats just where
you find becoming ones?” “Well,
I get my own at various places, but
I always get Mary’s at a certaln
place. You see, Mary is just the
age where it's hard to know just
what wlil suit and until a year or
80 ago I really had a miserable time
finding anything becoming. But re
cently I've found from observation
and experience that you can get
hats for young girls that are really
stylish, pretty and becoming in
Regenstein’'s Millinery Department
And, furthermore, I've always found
‘them reasonable.” And we did
have a beautiful time at Regen
stein's, for we very speedily found
a ducky little tam that looked ador
able on Mary's pretty head and was
Just the thing she needed for school.
For “nice” her mother selected a
pretty brown beaver, very simply
trimmed, but very chic and lovery,
Then we grown-ups turned our at
tention to millinery for ourselves,
for many of the new fall models to
be shown in the Fashion Week
display were ready and we found
lovely. e
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R R ’w T%f‘i(‘i R
SELECTS A BUSINESS SCHOOL,
“What is your daughter, Eleanor,
planning to do this winter? As she
finished college last summer I
supmose she will soon be making
her debut.” “No, , indeed, not
Eleanor. She says the life of a
social butterfly does not appeal to
her, and she is going to take a
business course this fall, then go
to work. And her father encourages
the queer idea.” “Why, 1 think
that is perfectly splendid. Every
girl (and boy) should equip her
self with a thorough business edu
cation, for there are so many nec
essary and useful niches that a
woman should fill these days. What
school has she selected ?”
“Why, she discussed the matter
with her father and he advised her
to enroll now for the fall term at
the Southern Shorthand and Busi
| ness College, 11 Whitehall. He
. says that because this college is
- over 50 years old it is compelled to
be sound and stable; besides, he has
known the president and vice pres
ident for years, and recognizing the
ability, intelligence and sterling in
tegrity of both men, he is perfectly
~ willing for Eleanor to attend the
Southern. Then he says he has
- watched the results of their train
ing and that every business man
prefers a Southern graduate to one
from any other business school in
the South.” “He's right, too, Mrs.
Maryon. If a girl or boy is going
to a business school thé¥y should by
all means go to the one where the
best methods are employed, and the
Southern has the reputation for be
ing a most thorough business col
lege. If Eleanor enrolls for this fall
term and completés her course she
will be thoroughly trained to care
for herself in the battle of life, and
she need have no fear about secur
ing a position. Southern gradu
ates are always in demand, and it's
a well known saying that the ‘South
ern graduates get the best posi
tions,” And they always fill them
well and capably, too.”
‘ w 9
“Now, there's one thing “more I
want to see about, Georgiana, be
fore I go home.” “What's that?”
“A washing machine. You see,
I've been having a perfectly mis
erable time with washerwomen, and
the laundries seem to be overcrowd
ed with work, so I just concluded
that the best, safest and most re
liable laundress for me would be
a good washing machine.” *“Well,
have you decided upon the kind
you want and where to get {t?
There are quite a number on the
market, you know.” “Oh, yes, and
i've had every one of them dem
onstrated for me, I believe. But
John and I both decided that the
most practical and all-around sate
isfactory machine was the one we
found at the Queen Mantel and
Tile Companpy. It's the MAYTAG,
and it had quite a number of at
tractive points that the others
didn’t have., You see, we've quite
a good sized family and the laun
dry question is a very important
one. The childrem constantly need
fresh things for school and with a
Maytag right in the house it will
be no trouble at all to keep them
looking fresh and daint\ And,
really, T think an electric washer
will soon come to be a necessity
in every home. The labor question
is so unsatisfactory and the laun
dries rather expensive, so on the
whole, the electric washing 'ma
chine is the thing that will solve
the problem and save many do
mestic worries,” The Maytag wash
ing machines have long since
passed the experimental stage and
have proved a boon and a comfort
to every one using them.
There I{s the FKFord or regular
Maytag that sells for SIOO, or you
can get a Packard or cabinet ma
chine that costs $166 and is a little
woner,—Advertisement.