Newspaper Page Text
2L
Automoblile owners are rapidly com
ing to the point where they flgure
their tire costs on the basis of mile
age rendered, irrespective of the mile.
age guarantee offered by the manu
facturers, in the opinion of Fred J.
Wagner, famous the world eover as
the starter of premier automobile
races. In an article in the Initial
number of Tires and Accessories, a
trade magazine published In New
York, Wagner asks the question,
“Why the milage guarantee?™ and In
providing a negative answer linel
dentally predicts some radical changes
from the present gystem of tire mer
chandising.
“l 1 make the prediction,” says the
veteran of the automobfle racing
world, who now s a distributor of
tires, “that within a few years the
so-called guarantee on new tires will
disappear and instead of selilng tires
on a fixed mileage basia a sounder
method will be used. That method
will be to sell the tire on a quality
bagis for what they are worth, just as
goeds of sny other mort gre sold.
There {& no more reason why a tire
should be guaranteed for a given
mileage and sold on that bas Sis than
there s for men's shoes, car wheels
or similar products to be sold on a
mileage basis,
“Ever since the tire tndustry bfla
it was the custom of time manufic
turers to sell their tires on a guaran.
tee of a certain minimum mileage, say
2,000, 4,000 or 8000, In the early
days ilt was perfectly clear that the
high prices demanded for tires called
for a reasonably grod mileage figure,
but in those days the makers did not
know very much about tire manufac
ture. They could not with any de
gree of certainty say that the average
tire they turned out would run a
cefinite distance under a certain set
of conditions of operation.
“As the Industry advanced and tire
makers learned more about com
pounding rubber, about fabrics, cords
and tire building, they became better
scquainted with certainties In tire
performance. Tiges as made in the
one factory today wary very little.
That s why consistency of perform
ance may be expected from tires of
one brand.”
The buyer makes a grave error
zp‘en he purchu%- tires on the mere
rantee that the maker offers, ln‘
the opinion of Wagner. Tires should
he bought on a cost per mile basis.
ma immediately eliminates the in
i cost as & factor, for, as a mttorl
of fact, it's what It costs 1{« mfile
that is most important. e ideal
condition would be to get tires that
would not wear out in five or six
vears and pay a price accordingly.
As it I 8 now, a purchaser payi a
fixed sum for a tire guaranteed to
deliver a certatn minimum milehge.
“This In itself is an admission that
the tire nfi not last much longer
than that eage,” continues Wag
ner. “I understand that one concern
in the tire field has mmfunud a
method of selling tires without any
guaranteed mileage. Instead, It guar
antees that the tire will deliver a
mileage which brings the cost per
“mile to the lowest possible point. That
8 the right way to sell tires! When
you buy an automobile, a eclock a
suit of clothes or a house, you don’t
expect a guarantee similar to a mile.
;:e guarantee, but you do expect to
protocted in case you don't get tull
value for the money expended. That
18 the case with any commodity sold
by any reputable concern and it won't
be long before all tires will be sold
that way. The sooner the industry
rids itself of the guarantee that
means little and eells service the
_sooner it will get rid of an obsolete
g‘cfln that makes the car owner
‘ool himself.
~ “The only hranch of the tive busi
where mileage rqmzo- might
tinue to exist is the group of small
_deslers and makers whose products
‘are not generally known. They may
have to continue some scrt of tr:;::od
i order to get people to have in
product.
" *1 should Mke to point out some
mnt practises in the tire business
: h are bound to be dotrimental to
the Indultrp. Therp are at presont
‘hundreds of so-called tire manufac
turers. A dozen new ones spring up
_every day and app‘rantly suceeed (n
making the public believe they have
‘hween in existence for years, As a
mr of fact, some of these con-
L ooy are not manufacturers at all
and those that do actually build tires
‘have not had time to etudy the scien
%fl: side of this very specialized field,
* hear today of s 0 many concerns
gelling stock which seems to rise to
‘vnheard of figures for a concern lit
tle known In the industry. Retread
ing and rebuilding concerns will come
and go as they have in the past. The
"business of retreading Is not now.
We had it ten years ago. The mo
forist knows that there is no walue
“in cheap tires or cheap repairs, that a
low cost per tire mile results only{
from a quality product.
. “The selling of tires, such as gec
onds, retreads, etc., must be done by
racognized dealers—men who have a
reputation In their respective com
munities. There are many methods
by which the dealer may hecome rec
ognized. Two of these are his finan.
1 standing and business record
Nothing ir better to determine a deal
or's status,
“Byt 1 predict that it may become
x‘::Ln for the manufacturers of
tires, in order to find legitimate out
jets for thelr damaged and solled
stoek, to appoint certain dealers and
uhllctz announce them as qualified
ro handle the goods. In other words,
& dealer of this kind—or he nuz.bo
4% jobber or a distributor—would have
in writing from the manufacturer a
statement to the effest that he I 8
ndling goods of that maker with
Ahe latter’s endorsement.”
A class of service in which the ad
vantagéd of the use of big pneumatle
tires is becoming Increasingly
Inent is the operation of big pas
-5 busses and mall coaches. Hayv
been first demonstrated In the
States, their use has now
#pread to many foreign eountfi“.
wi thelr performance is proving as
e as In this country. For in
#lanoce, & passenger and mall line
~; % the northern part of flz
Zealand, over Mount Messenger, 8
using White two-ton trucks equ
,‘;*: f“.“’ ('1')"";’ tires, ."3 m
¢ . . he road
}~; " am\"‘led in of clay z
luring ter months has hereto«
f ree! r"’" impassable, The
) ‘ atie, however, now
enables to operate continu
m‘?{ no or what the weather
conditions. ‘ ture is of prime
‘g‘mm o of !haelnmoat of
e ; Y I the delly
ery of the k n trnsporting
{m‘ without .v‘m‘.
Orders 25,000 Blu-Streak Plugs
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YOO, h&h
John K. Gewinner'phluu record breaking order with M. H. Karnes,
manager of the Thomas E. Seott Sales Company.
What ie probably the largest sin
gle order for spark plugs ever placed
in the South was given last week by
John K. Gewinner Inc., of 109 Peach
tree street, to M. H. Karnes, general
manager of the Thomas E. Scott Sales
Company, for 25,000 Blu-Streak Ad
justable Gap plugs for immediate de
livery.
The Blu-Streak is a new comer to
the Southern market, and will un
doubtedly prove one of the leaders, as
it has many features not Joueued by
any other spark plug. r. Gewinner
stated that he placed this order to
take care of the demand that is sure
to follow when local moterists become
acquainted with the merits and ex
clusive featurcs of the Blu-Streak
plug.
This plug does not contain any
porcelain, and can not be broken. The
dome of the plus is made of bakelite,
and containg a little window through
| mm-. tn commercial lmmna
the érossing of the Atlantic the
establishment of aerial mall routes
is the inauguration of the first aeri
al express line by George W. Browne
of Milwaukee, Western representa
tive of the Curtiss Aeroplane Cor
poration and distributor for Willys-
Overland, Inc.
Actual demonstration of the possi
bilities of transporting commodities
by alr has just bech made by twe
planes from the Brown aerial ex
press fleet.
These planes, carrying a consign
ment of tires for the Willys-Over
land Company at Toledo, from the
Federal Rubber Company of Cudahy,
Wis, on the outgeing trip and a
number of Overland automoblle parts
on thelr return, just completed a
sfocesstul trial trip ‘between Mll
waukee and Toledo,
The two planes, piloted by Llent.
Milton Eilliott and Ldeut. Shirley
Short, originally departed from Cud
ahy, Wis., with their cargoes of Fed
eral tires, stopping at the Browne
aviation field in Milwaukes. From
there they flew to Chicago and
thence to Toledo, On the return trip
they transported a quantity of Over
land parts to the Browne salesroom
in Milwaukee.
~ The two pilots are teammates of
Lieut. Omrer L. Locklear, the daring
fller who has set the aerial world
agog with his -« thrilling leaps from
one plane to another in lecu. Bl
liott* and Short operate the planes
used in these sensational feats, All
threo were instructors in the United
States aerial force and have worked
together =ince they entered an army
‘uvhitiun school soon after the be
ginning of the recent war,
' They are now members of the
Browne flying force at Milwaukee.
- The lnmfunuon of this aerial ex
‘press and its successful trial trip 1s
taken as Indicative that the aero
plane soon will be in general use
commercially. Mr. Browne, the spon
sor of the Innovation, already Is
l;gnnnlu to extend and develop the
ea.
He may use his planes in rcndorm’
speedy service to the members o
his dealer organization and his cus
tomers whenever occasion demands.
It will not be long, It Is stated, until
this distributer may be delivering
parts and making repairs on auto
gobnu for owners of Overland and
{llys-Knight cars in his territory.
While the high cost of aeroplane
gervice may prevent ls general adop
tion at the present, Mr. Browne de
clares that it only is a question of
time before it will play an Important
gfl in transportation of commerce.
en st the prescal, he pointe out,
the cost of operation is second
try_rl: emergencies, 5
e aeroplane as a faetor in
mmpomuon has arrived” he de
clared today. *lt ls taking its place
in commerce and industry just as dld|
th:;nto.»no and the motor truck.
ithin the course of a few years
its ungcn will have attained a
height ost beyond present-day
conception.™
HEARST'S SUNDAY AMWRICAN . A Newspaper for People Who Think — SUNDAY, AUGUST 31. 1919.
»v;;lchmmmmomud
times. ¢
This visible spark which nfay be
seen at a glance, shows pertect Ifn!-
tion, poor ignition, or if the little
window is dark, a dead cylinder.
The spark gap is adjustable, and is
the greatest mprovement ever n‘l:’
o na spark plug. This feature ma
it possible to clean the plug without
removing it from the cylinder, The
heavy solid steel shell insures great
strength and the fifty inches of fine
Afgentine mica wnplped lengthwise
around a ste¢l electrode, can't break,
burn out, chip or crack. The extra
heavy electrode absorbs excess heat
from firing pins, thus preventing pre
ignition.
Mr. Karnes stated yesterday that he
is recelving inquiries from d.;lm all
over the South, and that he had ad
vised the gnanufacturers that he
would need an increased allotment for
his territory.
DETROTFT, Mich., Aug. 28.—A great
fleet of Commerce trucks was a prom
inentn factor in the great allled war
‘machine which proved the big stick in
itorcmx Germany to conclude the
greatest war of all times. This In
formation comes to the Commerce
Motor Car Company from Sergeant L.
M. Dearden, Twenty-sixth Gn!ted
States Infantry, Nentershausen, Ger
magy. In addition to giving informa
tion about the trucks the sergeant
sent some remarkable pletures show
lng the preparedness that General Per
shing bad the American expeditionary
forces in should action have been
NeCcesssary.
The Commerce trucks were used by
the army to carry machine guns and
their operators. As Sergeant Dearden
puts it in his letter “a truck for this
use must be sturdy and rapid-—in
‘short dependable | nany emergency.”
¢ “Commerce trucks,” Sergeant Dear
ldon'l letter says, “were used to the
’ reatest advantage all thorout‘h the
x.rlonno Forest offensive, one of the
most trying campalgns of the war,
and one of the bloadiest. It was found
‘necessary to constantly shift the posi
tions of the machine gun crews to
new points of vantage with all possi
ble speed, In these urgent emer;en
cles the Commerce fleet of the First
Machine Gun Battalion, First Divi
sion, was never found wanting.
“In the photographs I am sending
you Commerce trucks are seen one
kilometer over the neutral zone line
of the First Division outpost in the
town of Nentershausen, about eight
kilometers from the German city of
Limburg, the first of a line of trucks
extending for twenty miles back to
Coblen# (Rhine). As more or less
opposition was expected should we
have advanced, machine guns were to
head the column of march to cope
with guerrila warfare. The n&nm«:‘at
fact f- that Commerce trucks were
chosen to trangport these guns. They
have long proven their dependability,
getting the men where they were
most needed at the vital point at the
right moment.” . \
“Apparently the time has come
when a motorist can forget his tires.
Not so long ago every driver's pleas
ure was disturbed by constant fears
amounting nlmlon to certainty that
something would hap to his tires
before he got home. Eut 1 hardly
ever give a thought to my tires now
adays. I don't have to, because tire
trouble s the exception and no longer
the rule™
This was the comment of a business
man who was discussing retently the
merits of the royal cords of the
United States Tire Company,
“Good roads have eliminated most
of the causes of punctures,” he con
tinued, “and the tire engineers have
perfected in this cord tire a ligh
lively tire that has the endurance 9'l
steel, Tmmhhvmcm has had z
part in adding to the popularity
motoring. |
Four full years of service from
two United States nobby tread tires
is a good record. Benjamin F. Rich
of North Chatham, Mass,, reports that
four years ago he fiut these two tires
on a Ford truck. He has used them
every business day, winter and sum
mer. One of them gave out a few
days ago after Tnnf 38,000 mlles, but
the other is still going.
}
| *To meet the demand for Hudson
and Essex cars, the factory has just
taken the first steps in a program of
expansion involving the immediate ex
penditure of $2,250,000," J. W, Gold-
Smith Jr, of J. W. G.-G. C 0.,. an
nounced today. *“Of tHis sum $1,250,-
000 is for the acquisition of additional
and land and 'the eredtion of new
buildings, while $1,000,000 is for ma
chinery and equipment.
“Although 40,000 Hudson and Essex
cars are being built this year, this
number, the largest ever turned out in
the history of the factory, has proved
inadequate to meet the demand and
the number will be increased next
year to approximately 70,000.
“"Bvarv vear for the past ten years
' F'TRES AND TUBES -
. , P : AR ) e VNN J
Solid 10000 * FORWEAR '
¥ & B o S
Rl b Sl TN .
R T\ g R ATS SERI RS, SAN A S RS
. ¥ - "T;:z.g'%fi"" e :
TE YW | Sells the Best
sN£ A ' ,
P R o b 5 ,na;&-}_a-‘ . 4 ; B
oy F s |F | seee—— S—— S——
! E 1 That is why you find the most :
= F . prominent and successful deal- ,
| oF e ers everywhere featuring
M e
LB B i - : :
SV, R Fia " B
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BOb TR ok AND TUBES
Wl oy RSO TAR Y . e
W o-a patano o B
Y W&q 5 JURERS | | en a dealer fits a car with Gillette Tires :
it oO e T he makes a friend and permanent customer of
4;”L e N RSERNES o 268 : the owner. We know this to be a fact because
3 ¥ 1
& 0 ... 9 ER. B N N Peachtrec W :
Y T T we have in our files letter after letter from '
, §oo TN S = S pyrme——Y 2 .
A$ L e v{m' o % users who have secured sensational mileage
fed RS IRy i e R TR : 0
Fol u%}“ Sff oP T g ffi"% ’ We ‘never have—and ven to say, you
RN, T R o ‘.l' A 4 N el S ]
& ’%M* gfi ‘54”:‘;7 E gfi: 00l 'ig’/((;g)%{({. fi A never have heard a QGillette user voice any
oin i}w TR TN :bR\ WS N or opinion but one of praise for Gillette Tires.
" RN ' o l'"‘.f'v‘»""{,r'.v;; ForE A )M( & ] e ._%2: \|
F : L :, “}'l" M=. N W .‘pi" o s "‘5!9""5‘9 V'] f =_;'_ £f: \
Tpr iy "‘*‘; ; _ ?&r fjj;_’v'»_ Vv Yik B It would take several pages of this paper to
0 soe T A ff:?\ ![Ef'% j& 2"5‘« tell you all the reasons for the tough and almosf
Tomai eIV U m i Py ™ wear-proof tread of Gillette Tires,
lkf o g ‘3;&"“* ,‘ @“‘v Y
‘f s . s »"-» 48Q'm-)?a ]" ‘. " A 3 _H h
V. W LN e Best for the Owner
' el g LR v
RS Is the Best for the Deal
L TR 2 s the best for the Dealer ‘
A\ A .‘{%y‘?’“’,flwfi r ’,4 gz; f G 0 Write us for a copy of our attractive dealer contract.
b ‘!‘ ‘ %&;‘N, !rB 5, “.,3’_ & ¥
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{ 74” LOWE-THOMPSON TIRE CO
- i : o
T i» SOUTHERN DISTRIBUTORS.
3y § I
‘&mw 268 Peachtree Street. Atlanta, Ga.
— -y Ll
f%}PWEEARA R 251?&5 iTl;Eiwmlll
bas seen a shortage of Hudson cars
despite the constant enlargement of
the factory facilities. During this
perigd “l'e Hudson factory has grown
from a little two-story building into
the largest plant in the world devoted
exclusively to the manufacture of fine
automobiles,
“But even these vast facilities werg
taxéd to the utmost th; E:;J by the
tremendous popula»rify of new Es
sex .igd the greatly increased demand
for the Super-Six, both éars being
turned out at present in the same
gl:nl. So far this year 12,000 Egsexes
wve *heen built and sold. - But even
this great number has proyed lnfl
ficient in the face of a demand. t
seems to be increasing every day as
the Essex bgcomes better known.
“To meet this situation a new Essex
plant ts bplng constructed just a block
from the Hudson factory in Degtroit.
Thfix is a concrete and steel structure
of the latest design containing 136,000
square feet of manufacturing space.
llit will gontain thle I"lk;sexda.nsembly
nes with a greatly‘eplarged capacity
9q 03 PNURUO JIIM ‘lim&!,n 84y ng
built in the Hudson factory. ‘
“While committees and societies are
busying themselves to find jobs for
returned soldiers, there is one class of
soldiers who do not need any help.
They are actnally being sought after,”
says Mr. A. C.. Burch, sales manager
of the Clyde Cars Company, Clyde,
Ohio. S
“The men wheo return from overseas
to find jobs hunting for them are the
army truck drivers. The wonderful
experience which they have had in
driving over every conceivable kind
of roads under the most trying condi
tions imaginable has made experts
out of nearly every one of them.
“The absolute necessity of keepiqg
the trueks going has been so thor
oughly drilled into them that better
care is given the trucks to accomplish
this purpose.
“And the fact that the soldier driv
ers are not in the habit of allowing
anything to step them means that
they can be relied op to keep a busi
ness concern’'s schedules right up to
the minute.
“With shells bursting on all sides,
and bombs dropplx:{ from above, these
drivers learned a thousand new tricks
in driving, how to climb out of mud
hub“;leep, et; do g
“We have heard m large num
ber of drivers of Clyd.’:d;le trucks
which were in service at the front
and nearly every one of them writes
:hat he has his old poc}tion v;'amns
0 un.mg:s very gratifying feature
tojs is the fact thatvthese‘men all
gignify their intention of insisting on
driving Clyd"@e trucks, due to the
performance of. these trucks in
sea‘vt:ce. < X . s
“The au tic ‘controller which the
drivers Jfi%fi%fiv” unde;r the hood’
relieves them from re ulating the
fi.rqt_ le and mcfiw, & leaves them
0 tch the road an eeg:';_
| Climbing over the winding trails
of the Sierras to an altitude of 10,-
400 feet, the Highest point in Califor
nia ever touched by an automobile, an
‘Essex, driven by A. H. Patterson M)
‘Stockton, Cal., reached Saddle Bag
Lake, and discovered a new paradise
for fishermen.
~ According to members of the party
the lake which ig fed by perpetual
snows and has no outlet contained
‘hundreds of monster trout, hundreds
!at least threee feet in length being
clearly seen through the crystal clear
]waters. As the lake has no outlet, the
)mystery of the origin of these trout
is now agitating California scientists.