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Austin Brothers’ Indiana Truck
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bflhcf the eight ontha’ they have owned the above Indiana .
X, » na truck, aceording to s
; !.' 0. Turner
BUY TRUGKS
HIR ENERGENLY
MWWMMMH—MU
Just a Ride Makes
A Hundred New Owners Are Added Dailv
—Each a Warm Supporter of the Essex
Men Want the Essex
Surely no ear has ever equaled w Eswex
fn the way it has been endorsed by the pub
lie. From the very first it has been adver
tised just as we said it would be, by what
people had to say for it.
You remember we ammotmeed the Essex
would have to speak for itself. Its fate was
left with the people. And now you can judge
what the verdict has been.
One Hundred Owners
Added Daily
Deliveries at this writing exesed 10,000
ears. An average of 100 new buyers are get
ting their Essex cars every day.
Such a production would be large for
many older organizations. But it is not half
equal to the demand that there is for the
Essex,
Sweden Ordered 5
Then Cabled for 75
The first shipment of Essex ears reached
Sweden a few days ago. The initial order
was for 5. But on the day they were un
loaded the dealer cabled for 75 to be shipped
immediately.
That is significant, for Sweden is one of
the countries where gasoline costs nearly a
dollar a gallon. Even before the war Europe
an eountries did not take readily to Ameri
can ears. Only the light, small, inexpensive
cars had a market then
Oost of operation was the big item. Gaso
line and oil prices made large ears imprac
tical.
But the Essex just met the needs. Tt has
the sturdiness and dependability Europeans
had never attributed to moderate priced
American cars. The Essex met their de
mands for economy and low operating cost.
And Those Advantages
Are Important Here
Amerieans rather than put up with the
customary objections of light low priced
cars, more willingly paid the price that ob
J. W. Goldsmith, Jr.-Grant Co.
229 Peachtree St. Di'stributoro Atlanta, Ga
trock equipment up to date as well as
investing In new trucks to replace
those worn out,” says L. E. Lanford,
of the Lanford-Parr Company, local
Kissel distributors
*1 understand the veasom for this
antictpated shortage 48 the poor con
dition of freight cars, tnefficient man
ner in which relling stock s being
handled, delay tn making needed re
patrs, and the fact that the railroad
administration s not expected to or
der new cars inasmuch as the rafl
tained the degree of elegance, comfort and
performance they wanted.
But the Essex seems to have filled the
need as we expected it would It answers
the demand for moderate first cost. It meets
the inexpensive eost and maintenance situa
tion and, of eourse, it gratifies the taste in
appearance and performance.
How Everyone Talks
For the Essex
They tell their friends what they have
learned about it.
Any dealer ean tell you of person after
person who has dpheed orders with him as
the result of a ride they have had with some
friend. As a test of how it stands in the
opinion of motorists in general, or even the
man in the street, mention the Essex any
where you might be in such & way as to pro
woke a discussion of it :
The resuft will be Interesting. You sren™
Fkely to hear a single adverse criticism. But
you will probably conclude everyone is in
terested in selling you an Essex,
That Is the Essex
Selling Force
It is just what you will hear from any
group of motorists. Everyone seems bent on
telling everyone else what a fine ecar the
Essex is ?
Note the manner in which they praise it
People judge it in comparison with other
cars of merit that they know.
That probably explains why Kssex per
formance and quality is compared to large,
high priced automobiles.
There is no other measure by which Essex
ean be deseribed.
When will you take your ride in an Essex?
Your enthusiasm will be as great as it now
is with close to a million others,
Essex boosters grow daily—and thus they
swell Essex sales
HEARST’S SUNDAY;- AMERICAN — A Newspaper for People Who Think — SUNLAY, AUGUST 31, 1919.
roads are to be returned to private
ownership next December,
“Even for these reasons the investl
gations conducted by those industries,
manufacturers and other possible
truck users have proven that the mo
tor track will again be forced into the
emergency vacuum created by the
uncertainties of railroad rolling stock
this fall and winter, to enable manu
facturers to supply their dealers as
well a# to insure delivery of raw ma
terials from which their finished
goods and products are made.”
|
\
. That there 1s a close analogy be
tween an autamobile tire and the hu
man body, is the statement of one of
the technical experts on the staff of
the United Staltes Tire Company. Tha
carcass of a tire. may be compared to
the bones; the tread and side walls
to the skin, while inflation pressure is
to a tire what food is to the body.
When you cut yourself you are
careful to wash out the injury and to.
protect it from finfection untfl it heals.
A cut in a tire should be just as
carefully looked, after because neglect
will be followed by “infection” in the
formm of sand blisters leading to sep
aration, and finally “death” in the
form of a blowout. |
If you did not continually farnish
your body with food to replace that
used up by the digestive processes
you would soon die. A tire mquiresn‘
certain inflation jpressure to enable it
to carry its load. “Digestion,” in the
form of a leaky vwvalve, diffusion
through the inner tube, etc., slowly
uses up this pressure and if it is not
continually replaced the tire soon
breaks along the flexing lines and
“dies” through a blowout.
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Truck Gives Wide
Radius for Trade
To Many Merchants
With this new industrial age comes
a demand upon the merchants to m-\
crease their radius of service to theh-}
customers, To the alert mercha.nt.}
increasing his radius of service is a
decisive factor in the expansion of
his business.
That some merchants are availing
themselves of this extension of serv
fce is evident in a Brooklyn (N. Y.)
owner’s statement regarding the per
formance of a Paige truck in his de
livery service and it also speaks well
of the durability of the truck.
This statement tells of a Paige
model 50-18, 2 1-2 ton truck traveling
8,700 miles in less than five months
in the overland delivery service of a
wholesale butter and egg business,
between Brooklyn, N. Y, and Phila
delphia, Pa., a distance of over 100
miles. The owner also claims that
this trnck has given day in and day
out service every minute of the time,
and also that it has never been nec
essary to have the slightest repairs
made.
Records like this, especially when
the distance is considered, verify the
claim that durability and serviceabil.
ity are the factors that truck builders
must keep steadfastly in mind to
meet present day needs. 1
W. L. Daly, sales manager of the
Columbia Motors Company, manu
facturers of the Columbla Six, on his
return from a trip calling upon his
principal distributors, says that ne
is firmly convinced that this coming
winter geason will be the biggest
closed car season the automobile in
dustry has ever known.
During the period of the war, the
public developed an enormous liking
for closed cars, and, of course, dur
ing this period of production curtail
ment it was impossible to satisfy this
demand,
The thousands of officers returning
from.the front have been educated to
the use of the closed cars, due to the
fact that enormous number of them
were in service in France and cem
onstrated that they are not only com
fortable cars, but extremely service
able as well
These men won't be satisfied with
anything but a closed car during the
winter, /
The Columbia Motors Company s
planning to take advantage of this
demand by greatly increasing their
production of closed cars. |
Expert Service on
KLAXON Equipment |
O T eBl o 0 yovr 44
onthe Warning Signel on your car
come to & Branch of the United Motore
Service, Inc,, or an Authorized Distrib
utor, where you will receive direct factory
pervice, Goouine Klaxon parts, Expert
factory trained workmen.,
Atlanta Branch .
1214 W. HARRIS ST. .
Phone lvy 6778
- A fi. i M e e
TD M oy
: OTORS SERVICE
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