Newspaper Page Text
2D
Scovi le Phonograph
Fast Winning Favor
V/ith Georgia Dealers
Through the darkness of shortage:
:onrts from phonograph manufac
urers comes today a ray of light
%or Southern dealers—particularly
ealers In Georgia. This bit of
brightness is earried in an announce
anent by the Scoville Mercantile Com
cny o 1 Atlanta that orders are now
ing shipped on the BScoville—the
perfect echo-phonograph,
. A. V. Overshiner, general manager
of the business, is optimistic on pro
duction for this season, although no
ofl{urea are announced on the volume
machines either ready or in the
course of construction. The plants
of the country are expected to be
2,000,000 machines behind orders be
fore the end of the year and therc
{8 naturally an immense demand to
be met.
The Scoville Is an Atlanta manu
factured phonograph, built along the
lines of the best methods In con
struction as experience has evolved
them, and is attracting much atten
tlon as one of Atlanta’s coming In
dustries., Many thousands will soon
be carrying music into Georgia
homes, is Mr. Overshiner's predic
tion.
Contracts are now being closed
with progressive merchants in the
South, and the Scoville Mercantile
Company 8 looking forward to a
capacity bueiness. In view of the
present shortage—one that Is grow
ing instead of lessening-—the fact
that a new concerp is in the fleld in
the South with an exceptionally high
eclass machine is attracting the at
tention of dealers in an unusual de-
BTee,
Although the Scoville i a compar
atively new product in this State, a
number of reorders have already been
received, and applications from
druggists, furniture men, hardware
men and store owners are pouring in,
Territory is boins allotted as rapidly
as the rush of orders will permit, Mr,
Overghiner said today.
*“Things are bumming with us—we
expect a great year and we are pre
paring for a big volume of business
from this time hence,” he declared.
“We believe we have the best phono
mh on the market, at a better price
many concerns make today. As
a business proposition, the Scoville
|
Storemen who anticipate thelr‘
ticeds for neckwear are the mur-‘
chants who will reap the rewara In
the coming months, in the opinion of
W. O, Steele of the All-Btar Manu
facturing Company of Atlanta, The
state of the silk market and the out
look gave rise to his view, he de
clared.
“Every one knows about what the
silk market has odne,” said Mr, Steela.
““'he condition is unparalleled in the
history of the business. While the
market has its back arched, the de
mand for silk ties has increased by
leaps and bounds, and we expect it
to continue to increase, while we
have no information which would in
dicate silks will be cheaper or more
plentiful in the immediate future,
*“Therefore, those merchants who
ean place their orders early are the
merchants who will get the cream of
the goods, and who will be able to
draw the most attractive trade. That
most of our customers realize the
sitnation Is Indicated by our business
for this month. 1 expeet it will run
about 75 per cemt above this month
last year, and some above last month,
We find cofiditions for the retail
trade satisfaétory, with no lessening
in demand. »
“We are making every effort to
meet the needs of our customers,
and are shipping orders as fast as
poulhlo. Thera {8 no reason for de
:{ today. The market is In a state in
ich it behooves every merchant
to estimate his needs and order early,
We see only a greater demand and a
short supply.”
CANADA HIKES RATES,
Canadian Railway Commission has
announced a 206 per cent increases in
expross rates effective September 1.
WL TR e v
RIREL T RN
Sl LU AL TR W Y
\ /!
Jl o ART
o INOUS TRU
Poo o 6
™ -4" / | -
BES ol
| S 9 N
Qo] §i
N
Owf Artists’ Material Departmont
fs complete with wsuppiles for Ol
WT" Color, Ohina and Pastel
Palnting; Oard-Writing and Sign
Palnting, )
In Artiste’ Materiale,
“.:a’t:‘n needs. When yn?fl
our Btandardised Mrands, sew oan
always socure additional supplies
that exactly mswateh In ocolor and
finleh
Long sxperience in the study, sell
| Ing and making of Artists’ Materials
nas fitted we for marketing it. Our
products are the best obtainable,
Prompt service by Telephone,
'lfl»‘mnh -
‘ fatl
N i prr
NN /7%
ST e ;“‘-\'.C‘-:' 50 =
AT =z
Y " =
= ey P -w/:
WO
VTSt -fl!‘fl A e
: r":‘fi."-'fl;l, Be~
. 3 ’.L, RLT i
-~ A Y% L -
£ e
is a sure winner on construction,
tone, operation, wear, grace and fin
ish. It is a fine product.
“We are closing out the.territory
rapidly®a Our machine is a guaran
teed produet, shipped complete and
ready for work., The motor is pow
erful, of the double-spring type, and
2an be wound while a record is play
ing. The reprodurer js of the uni
versal type, playing either Hill and
DPale or Lateral eut records. It s
efficient on both equally.
“My advice to dealers is to get in
while it is still possible to do so.
We are preparing to manufacture a
large number of machines, and the
dealer who falls to close for his ter
ritory is the dealer who is going to
get left, The situation in the phono
graph industry today indicates a de
mand much greater than the supply,
and those who are late are those who
will fafl to get machipes. We have
one of the most attractive dealer
propositions, and Southern and Geor
gla merchants who want to keep
ahead of the game are finding the
Scoville the best seller in the fleld.
“Among other things, let me point
out one feature, Freight charges are
high, and it is expensive to shiv ma
chines from the North-——a big initial
cost. Being in the territory, shipping
charges on our machines will be one
half to two-thirds less than shipping
charges on other machines. This
means an initial saving to our deal
ers—a potential profit that is a real
ity the moment a machine is sold.
“This is merely one of the features
of our offer, We are pushing pro
duction. We expeet big things, We
are preparad for big things. And the
merchant who, fails to take oppor
tunity by the wing at this time is go.
ing to be sad but wiser later, We
belleve Atlanta is a natural disirib
uting point for the South, and e
bolieve in the Southern trade—South
ern manufactures, From present in
dications, we will do a more satis
factory business this fall, and if or
ders coftinue to come in at the rate
of recent days we will far outstrip
early expectations, The Scoville pho
nograph is going to be the feature of
Southern homes from now hence.
forth.” |
LONDON, Aug. 30.—The gravity
of the situation arising from the fall
of sterling in the United States, which
has been the subject of articles in all
sections of the press for days past,
was emphasized again today, Friday's
slight improvement being regarded
as only temporary.
The Daily Mail, which has con
stantly urged increased production
here as a remedy, gives prominence
to the contention that the position is
equally as serious for the United
States as Great Britain, as it is im
periling American export trade. The
same point is made elsewhere, and
opinions of American bankers are
cited in support of it. It is remarked
by the newspapers that American ex
porters have plenty to sell and that
there are plenty willing to buy, but
unfortunately those willing to buy
have not the necessary money.
The Mail regards as “a novel fea
ture in the annals of trade propa
ganda” a statement cabled to Amer
fca Friday by the American Cham
ber of Commerca in London warn
ing American exporters against try
ing to rush the British market simply
because of the removal of import re
strictions.
The newspaper calls attention to
the fact that withdrawal of the re
strictions allows importations of au
tomobiles after September 1 and says
that the agent here of one American
firm, notwithstanding the shortage of
cars in the United States, oabled Pri
day an order for 4,000 antomobiles to
be delivered in England as speedily
as'possible. This agent declared there
would “be no “dumping” about this,
becduse the cost here would be dou
ble the price in America.
The agent of another firm sald that
In view of the shortage of cars In
America and falling exchange im
porters would ‘be wise to go slowly,
He said he would do nothing until
the outlook became cléarer,
New Railway Along
; Florida Gulf Coast
~ PERRY, Fla, Aug. 30.—The Perry
and Gulf Coast Traction Qompany has
been chartered with a oapitallzation
of $600,000 to bulld a steam or slec
tric railway connecting towns along
the gulf coast. From forty to fifty
miles will be the length of this rail
way and {ts route Is to include Hamp
ton Springs, south to the Gulf of
}Maxico. and the Steinhatchee river.
This enterprise is to afford trans
portation facilities to a section of
Florida that will be rapidly developed
by the establishment of this line.
imlls Bartholomew Is president and
general manager; 8. A, Greiner,
treasurer; R. C. Mack, W, 8. Forres
ter and B, B, Sadler, vice presidents.
.
Retail Dry Goods Men
-
Protest Freight Delay
NEW YORK, Aug. 80.—~An investi?
eation of transportation conditions is
being conducted by the National Res
tall Dry Goods Assoclation in an ef
for' to elear up some of the freight
congestion. The United States Rall
rond Administration has agreed to
review for the association snch
freight schedules ag are found un
ralisfactory wnd accept Ssuggestions
for thelr Improvement.
Reports recelved hy the assoclation
Indicate that under existing condie
tions the time required for merchans
dise sent by froight from the New
York, Chiongo and St. Louls markets
to reach its destination Is from two
to three times longer than was re
guired before the government took
over the management of the railroads,
eee e \
FOOD INDEX SHOWS DROP,
The week's Index number, based on
the prices per pound of thirty-one ar
ticlos used for food, Is $5.14, compared
with $5.17 lngt week ald $4.51 for the
weck ended Augubkt 22, 1918, This
wock's number reflects a decline of
fivo-tenths ‘of 1 per cent from last
w d of 3 per cent from July 21,
the highest point reached, but shows
o of 13.9 per cént over the like
week last year,
(OEARST’'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, AUGUST 31, 1919.
's Record I
Okeh's Record Is
Busi Mark
usiness Markger,
.
o
Overshiner Says
A record is a record and an Okeh
record {8 a very good record to re
cord as a sale, which s O, K. rea
soning, although perhaps redun
dant, according to A. V. Overshin
er, of the Scoville Mercantile Com
pany of Atlanta,
Mr, Overshiner's concern is dis
tributing in the South the Okeh rec
ord for phonographs. Among those
businesses of Atlanta which co
serve honorable mention or o eroix
de industrie, for instance, in any
review of business, Okeh deserves
high praise,
The Okeh record is bullding for
itself a real niche in Southern trade.
Dealers are recording unusual sales
on this article, according to sar.
Overshiner, and business is pushing
ahead by leaps and bounds.
“Certainly no room for gloom
here,” he declared Saturday. ‘“We
are on the way, and going fast.
The Okeh reccrd is finding a ready
market in the South and re-orders
are testifying to the quality of the
product, If you run across any
dealer who is not getting his out
of this line, tell him for me he's
behind the times, I know ,of no
other proposition half’ so attrac
tive”
. While retail business is underuuln‘:}
it accustomed end of August slack
ening, unparalleled sales continued in
the wholesale field, according to C.
W. McClure, one of Atlanta's fore
most merchants. I
Mr. MeClure sees no possibility of
any sudden break in prices for the
next few months and possibly for the
next few years.. However, indications
point to a gradual readjustment in
most lines after the period of strin
gency has been passed, he declared
Saturday,
“We are working hard to keep pace
with the demands made upon us,” he
sald, “and are opening many new ac
counts as well as taking care of our
older ones. 1 attach less danger to
the rail situation and the cotton sit
uation than many business men.
These things will not prove quite so
hurtful as many believe, and busi
ness will not suffer as much as most
people believe, particularly our busi
ness.
“While materials are scarce, we
are finding goods to sell, although
silk stockings and one or two other
lines are very hard to get. Our mil
linery trade is the feature of the sea
son,
To call the demand good is to un
derstate the case by several yards of
clastic. It is enormous, All over the
South people are buying hats as never
before.
“As for the retail business, it will
plek up. August is never our busy
month in the retail trade. In No
vember we expect to have as much
business as we can handle.
As for the toy and novelty trade
for the holiday season, it is hard to
predict what the condition will be,
although to date things have gone
well. Summing up the situation in
general, I can say I am ‘.ptimistit"
generally. 1 urge merchants to get
their orders in early. Only In this.
way will we be able to protect them
against a possible shortage when the|
biggest rush comes.” ‘
e o A e ——— ‘
. )
Record Prosperity Is i
Reported by Jewelers
CHICAGO, Aug, 30.-—Prohibition
and high wages during the war have
combined to make the jewelry busi
ness more prosperous than ever be
fore, according to delegates attend-
Ing the annual meeting of the Amer
fcan Retail Jewelers' Assoclation
here.
“A large part of the money former
ly expended for liquor is now being
used in buying jewelry,” said Joseph
Mazer of New York, “The public ap
parently has plenty of money. The
highest priced articles are in the
greatest demand. )
“Wrist watches at $1,500 are sold
as soon as we get them and the de
mand for diamonds {8 unprecedented.
The finest diamonds are worth SI.OOO
‘n carat today, and they will go high
er, because the great mines in South
Africa and South America are nearly
exhausted, Platinum is used more
than ever before {n settings for pre
cious stones.”
St. Louis Bankers Are -
‘ Ready for Convention
BT. LOUTS, Aug. 80.—8 t. Louis bank
ers are preparing to entertain the
rrorty-fmh annual convention of the
‘Amorlocn Bankers’ Assoclation, which
opens here September 29, An attend
ance of about 5000 bankers is antici
pated. President Wilson has been
Invited to address the convention and
other prospective l:mkm are Homer
T. Ferguson, president of the Cham
‘ber of Commerce of the United States,
and Duvid R, Francis of St. Louls,
former ambassador to Russia. Renry
P. Davison of New York and P, P,
(Maxton, United States commissioner
of education, have accepted Invita
tions to speak,
The general convention sessions
will be held Tuesday and Wednes
day mornings and all day Thursday.
The sections of the association——trust
company, savings' bank, olearing
house, State seerciaries, national and
State banks--will meet Monday,
Tuesday and Wednesday afternoons.
|
Sunshine Soap Co. Is \
.
~ Organized in Louisiana
SHREVEPORT, La., Aug, 30.-~The
Sunshine Soap Company has been or
ganized with $500,000 eapital to build
A factory for washing powder, bath
powder and toilet soaps, It proposes
to erect a three-story building of re
inforced concrete, to be equipped for
the employment of 126 operatives at
the start and soon inecreased to 300,
J. G. Collins of Kansas City, Mo, is
the company's president, 8. W, Coop
er Is vice president and N. T. Wood
ward {8 secretary treasurer, both of
Minden, La,
NEW VIRGINIA COAL FIRM,
PULASKI, Va., Aug, 30.~The Vir
glnln Anthracite Coal Corporation has
oen chartered with offices here and
will bulld a big mining plant for the
development of several thousand
acres of coal land, It is eapitalized
at $1,600,000 by Chicago and West
é"l‘rmnu ;nvm Dnnwm‘y‘lktfioor:: of
Chicago Is ent; . or
mel, secrotary; D, Gray m‘
director, both of Pulaski
= | gt
.W . s
G \.4-,@:@ : gy Qfii A h sB — Al 29
4 e N
ofsh ___ . i \\, = ‘-CJ 7:‘—;.;3-__::‘ \
T TS T ' }
@ST : i fi ‘%L\.
VSN »
Here then, is the phono
graph that you have
dreamed of and wished
for and at a price within
your reach. THE
SCOVILLE has all the
beauty; the fine com
struction and the tone
qualities ot instruments
that are very much more
costly.
The Last Word in Phonograph Perfection
e
=
"{‘l.:»i“'!“fh(! 1 .fi; ':‘?x {ll
i ewrred
i ééé&%}jfi.
H |1 I \ "l
| m\\ ( e h
i!“ r\ & flg@é fifi’rn -
t ” .i. T "'iff}‘ J{f;’fy.“.
A R
3Rk };' Ihm il
y 0 R
1 oo | I
* T’l |
B R
{ ) 8 i;
il %)
(T
)BN ”‘“i f”,” “l{‘ , "’l{’lif!{‘ l
3| o iy 3 o
B\ ;:'v:'”(!."!’.’ih !, g
=l !
by Model 24 o
3)
Size : 46 inches high, 20 inches wide, 22 inches
deep with casters.
Cabinét; Genuine Mahogany, panels 5 ply.
Tinish: Mahogany. .
Motor: Powerful double spring, cast frame.
Plays 4 records with one winding.
Tone Arm: Universal, plays all Disec Records.
Here is a selling proposition that will make your cash reg
isters hum. No druggist, hardware man, furniture merchant
general store owner or department store manager can af
ford .to overlook the possibilities of the wonderful new
SCOVILLE phonographs. Made right here in Atlanta—the
SCOVILLE combines all the best features and all the beauty
of machines that ordinarily sell at twice the price that youn
can retail the SCOVILLE for. The Scoville is made of
fine mahogany in beautiful eabinet designs. It plays every
make of record with perfect reproduction and sound
qualities,
We Stand Squarely Behind Every Scoville Instrument
Scoville Mercantile Co.
ATLANTA, GA.
There Are Many Higher Pricea Instruments
None More Satisfactory Than The Scoville
—_Dealer Contracts Now Being Closed——
With Progressive Southern Merchants
WRITE OR WIRE FOR SPECIAL DEALER PROPOSITION
AND ILLUSTRATIONS OF COMPLETE LINE
& e \‘é\i\
e et IBY
oL
O ] 0
PERFECT ol
\\ ‘ ECHO. fi‘
\ ¥ » IR
‘A Yl e
Made in Atlanta
The Scoville is a Phonograph in which you have the assur
ance of complete and continuous satisfaction. Classy in ap
pearance and performance. '
THE CABINET is substantially and splendidly built and
finished. Graceful in design.and of correet proportions.
THE MOTOR is of the powerful double spring type that
operates smoothly, silently and perfectly, winds evenly and
easily, can be wound while a record is being played.
THE TONE CHAMBER is made in laminations in keeping
with the most advanced and scientific acoustical practice.
Through this eonstruction the most delicate tones find full °
and sweet expression.
THE TONE ARM AND REPRODUCER are of the univer
sal type playing either the Hill and Dale or Lateral cut rec
ords—both kinds—and as natural as the artists themselves.
The throat of the tone arm permits the reproduction of
eitlser record in a most natural and pleasing manner, as un
interrupted flow of musie or sound waves that is the peak of
faithful reproduection. :
A TONE.MODIFIER is provided, which control§ the vol
ume of tone in the throat of the tone chamber. The listener
heing able to reduce the volume of sound exactly as desired.
This sound controller or shutter is operated from outside of
cabinet and at any moment desired.
The Secoville is also provided with speed regulator, so ad
justed to enable the player to regulate speed as desired. Itis
accurate and definite in operation. |
The Scoville is a GUARANTEED PRODUCT. -We stand
squarely back of it in every way. It comes to you complete
in every detail ready for instant demonstration.
THE SCOVILLE sells on sight and hearing. Our dealers
everywhere tell us that they find it easier to sell our ma
chines than any that they have ever handled. The machines
are shipped right from Atlanta which saves you from half to
two-thirds of the shipping charges. Here is new business
for you but you must act quickly before the ageney in your
territory is gigned up. Do not put it off. Dealer contracts
are now being signed up. We have a proposition that will
make it easy for you to develop a very much worth-whil»
business in your section.
Okeh Records
We are Southern wholesale
distributors for the Okeh
record—the biggest and
quickest success in the record
incustry. The Okch is a
10-inch double disc Hill &
Dale cut record. Plays on
any machine with universal
tone arm, steel or sapphire
point needles. The Okeh
offers dealers real profit and
absolute customer salisfac
tion. Retail price 85¢c each.